{"id":51316,"date":"2023-12-19T23:38:49","date_gmt":"2023-12-19T16:38:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5-cach-hieu-qua-de-tang-chuyen-doi-tren-trang-thanh-toan-p1.html"},"modified":"2023-12-19T23:38:49","modified_gmt":"2023-12-19T16:38:49","slug":"5-cach-hieu-qua-de-tang-chuyen-doi-tren-trang-thanh-toan-p1","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-cach-hieu-qua-de-tang-chuyen-doi-tren-trang-thanh-toan-p1.html","title":{"rendered":"5 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i tr\u00ean trang thanh to\u00e1n \u2013 P1"},"content":{"rendered":"
T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean trang thanh to\u00e1n \u0111\u01b0\u1ee3c cho l\u00e0 th\u01b0\u1edbc \u0111o quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi th\u00e0nh \u2013 b\u1ea1i c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0o tr\u00ean th\u1ebf gi\u1edbi. N\u1ebfu l\u00e0m \u0111\u00fang, \u0111\u00e2y s\u1ebd l\u00e0 trang gi\u00fap doanh nghi\u1ec7p ki\u1ebfm ti\u1ec1n. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu l\u1ed9n x\u1ed9n \u1edf \u0111\u00e2y, t\u1ea5t c\u1ea3 nh\u1eefng c\u1ed1 g\u1eafng, n\u1ed7 l\u1ef1c b\u1ea1n b\u1ecf ra \u0111\u1ec3 thu h\u00fat v\u00e0 nu\u00f4i d\u01b0\u1ee1ng du kh\u00e1ch s\u1ebd tr\u1edf n\u00ean l\u00e3ng ph\u00ed.<\/p>\n

T\u1ef7 l\u1ec7 t\u1eeb b\u1ecf gi\u1ecf h\u00e0ng trung b\u00ecnh tr\u00ean c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c th\u1ed1ng k\u00ea \u1edf m\u1ee9c 68,8%. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c s\u1ebd c\u00f3 b\u1ea3y trong s\u1ed1 m\u01b0\u1eddi ng\u01b0\u1eddi r\u1eddi kh\u1ecfi website sau khi chu\u1ea9n b\u1ecb thanh to\u00e1n.<\/p>\n

Trong chu\u1ed7i b\u00e0i vi\u1ebft chia s\u1ebb g\u1ee3i \u00fd \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean trang thanh to\u00e1n, Masterskills s\u1ebd chia s\u1ebb n\u0103m chi\u1ebfn l\u01b0\u1ee3c then ch\u1ed1t gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng \u2013 bi\u1ebfn nhi\u1ec1u kh\u00e1ch truy c\u1eadp tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua, c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i thanh to\u00e1n c\u1ee7a m\u00ecnh.<\/p>\n

Ng\u00e0y 11\/01\/, Masterskills \u0111\u00e3 ra m\u1eaft\u00a0c\u00f4ng c\u1ee5 t\u1ea1o\u00a0pop up th\u00f4ng minh d\u1ef1 \u0111o\u00e1n \u00fd \u0111\u1ecbnh tho\u00e1t trang v\u00e0 t\u00ecm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u0103ng 2x-5x chuy\u1ec3n \u0111\u1ed5i cho website doanh nghi\u1ec7p. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam b\u1eb1ng c\u00e1ch\u00a0truy c\u1eadp t\u1ea1i \u0111\u00e2y\u00a0ho\u1eb7c\u00a0h\u1ecfi\u00a0t\u01b0 v\u1ea5n vi\u00ean\u00a0.<\/em><\/p>\n

1. Th\u1eed nghi\u1ec7m mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n<\/h2>\n

Ph\u00ed v\u1eadn chuy\u1ec3n cao l\u00e0 l\u00fd do quan tr\u1ecdng nh\u1ea5t khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf m\u00e0 \u0111i:<\/p>\n

\"Ph\u00ed<\/p>\n

Ph\u00ed v\u1eadn chuy\u1ec3n l\u00e0 nguy\u00ean nh\u00e2n h\u00e0ng \u0111\u1ea7u khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf<\/p>\n<\/div>\n

\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 \u1ea9n chi ph\u00ed v\u1eadn chuy\u1ec3n cho \u0111\u1ebfn ph\u00fat cu\u1ed1i \u2013 tr\u01b0\u1edbc khi kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n thanh to\u00e1n. H\u1ecd l\u1ea7m t\u01b0\u1edfng r\u1eb1ng b\u1eb1ng c\u00e1ch n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng tr\u00e1nh \u0111\u01b0\u1ee3c c\u00fa s\u1ed1c, nh\u1ea5t l\u00e0 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn ph\u00ed v\u1eadn chuy\u1ec3n v\u00e0 s\u1ebd khi\u1ebfn kh\u00e1ch truy c\u1eadp \u0111\u1ebfn nhi\u1ec1u h\u01a1n.<\/p>\n

Tuy nhi\u00ean, kh\u00e1ch h\u00e0ng l\u1ea1i c\u00f3 xu h\u01b0\u1edbng mu\u1ed1n chi ph\u00ed v\u1eadn chuy\u1ec3n \u0111\u01b0\u1ee3c bao g\u1ed3m trong gi\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111\u01b0\u1ee3c mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n. Nghi\u00ean c\u1ee9u c\u1ee7a Econsultancy c\u0169ng ch\u1ec9 ra r\u1eb1ng: mi\u1ec5n ph\u00ed giao h\u00e0ng l\u00e0 \u0111\u1ed9ng l\u1ef1c ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u00fac \u0111\u1ea9y 82% kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi Anh v\u00e0 80% kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi M\u1ef9 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. B\u00e1o c\u00e1o c\u0169ng kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh r\u00f5 r\u00e0ng h\u01a1n h\u1eb3n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7.<\/p>\n

NuFace \u2013 c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ed1ng l\u00e3o h\u00f3a da \u0111\u00e3 ghi nh\u1eadn l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng t\u0103ng t\u1edbi 90% sau khi th\u00eam d\u00f2ng \u201cV\u1eadn chuy\u1ec3n mi\u1ec5n ph\u00ed v\u1edbi \u0111\u01a1n h\u00e0ng tr\u00ean 75$\u201d ngay tr\u00ean n\u00fat Mua t\u1ea1i NuFace.<\/p>\n

\"Nuface<\/p>\n

Nuface mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n v\u1edbi \u0111\u01a1n h\u00e0ng tr\u00ean 75$<\/p>\n<\/div>\n

Th\u1eadt k\u1ef3 l\u1ea1, kh\u00e1ch h\u00e0ng l\u1ea1i kh\u00f4ng qu\u00e1 \u0111\u1ec3 \u00fd t\u1edbi vi\u1ec7c khi v\u1eadn chuy\u1ec3n mi\u1ec5n ph\u00ed, gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 b\u1ecb \u0111\u1ed9i l\u00ean cao h\u01a1n hay kh\u00f4ng, h\u1ecd ch\u1ec9 \u0111\u01a1n gi\u1ea3n th\u00edch \u0111\u01b0\u1ee3c mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n. Theo David Bell c\u1ee7a Tr\u01b0\u1eddng Kinh doanh Wharton, \u01b0u \u0111\u00e3i giao h\u00e0ng mi\u1ec5n ph\u00ed gi\u00fap ti\u1ebft ki\u1ec7m 6,99$ l\u1ea1i khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n gi\u1ea3m gi\u00e1 t\u1ed5ng \u0111\u01a1n h\u00e0ng 10$. N\u00f3i c\u00e1ch kh\u00e1c, kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi tr\u1ea3 nhi\u1ec1u h\u01a1n cho gi\u00e1 s\u1ea3n ph\u1ea9m thay v\u00ec chi ti\u1ec1n v\u1eadn chuy\u1ec3n.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t l\u00fd do gi\u00fap Amazon Prime t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng, v\u1edbi h\u01a1n 60 tri\u1ec7u t\u00e0i kho\u1ea3n t\u1ea1i M\u1ef9 k\u1ec3 t\u1eeb khi ra m\u1eaft: kh\u00e1ch h\u00e0ng th\u00e0 tr\u1ea3 99$ h\u00e0ng n\u0103m \u0111\u1ec3 \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean v\u00e0 \u0111\u01b0\u1ee3c mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n c\u00f2n h\u01a1n l\u00e0 ph\u1ea3i tr\u1ea3 ti\u1ec1n v\u1eadn chuy\u1ec3n cho t\u1eebng \u0111\u01a1n h\u00e0ng \u2013 d\u00f9 con s\u1ed1 h\u1ecd ph\u1ea3i tr\u1ea3 n\u1ebfu t\u00ednh t\u1ed5ng ti\u1ec1n v\u1eadn chuy\u1ec3n c\u00e1c \u0111\u01a1n h\u00e0ng\/ n\u0103m c\u00f2n th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi con s\u1ed1 99$.<\/p>\n

H\u00e3y th\u1eed \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch Giao h\u00e0ng mi\u1ec5n ph\u00ed cho kh\u00e1ch h\u00e0ng v\u00e0 xem h\u1ecd s\u1ebd ph\u1ea3n h\u1ed3i nh\u01b0 th\u1ebf n\u00e0o. N\u1ebfu c\u00f3 th\u1ec3, n\u00ean ti\u1ebfn h\u00e0nh th\u1eed nghi\u1ec7m A\/B v\u1edbi c\u00e1c m\u1ee9c gi\u1ea3m ph\u00ed v\u1eadn chuy\u1ec3n cho c\u00e1c \u0111\u01a1n h\u00e0ng gi\u00e1 tr\u1ecb kh\u00e1c kh\u00e1c nhau ho\u1eb7c giao h\u00e0ng mi\u1ec5n ph\u00ed.<\/p>\n

2. \u0110\u01a1n gi\u1ea3n qu\u00e1 tr\u00ecnh \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean<\/h2>\n

M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a T\u1ea1p ch\u00ed Smashing \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng l\u00fd do ch\u00ednh khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng gh\u00e9t t\u1ea1o t\u00e0i kho\u1ea3n th\u00e0nh vi\u00ean \u0111\u1ec3 ho\u00e0n t\u1ea5t giao d\u1ecbch mua b\u00e1n l\u00e0 h\u1ecd s\u1ee3 \u200b\u200bs\u1ebd b\u1ecb \u201ckh\u1ee7ng b\u1ed1\u201d v\u1edbi c\u00e1c email ho\u1eb7c b\u1ea3n tin qu\u1ea3ng c\u00e1o. Th\u1eadt d\u1ec5 \u0111\u1ec3 bi\u1ebft l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng l\u1ea1i lo l\u1eafng \u0111\u1ebfn v\u1eady: S\u1ed1 email doanh nghi\u1ec7p g\u1eedi\/ ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng trung b\u00ecnh m\u1ed7i ng\u00e0y l\u00e0 kho\u1ea3ng 123 email\/ m\u1ed7i ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

M\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 m\u1ee9c \u0111\u1ed9 ti\u1ec7n d\u1ee5ng cho th\u1ea5y 30% ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 b\u1ecf gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd khi \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean tr\u01b0\u1edbc khi thanh to\u00e1n.<\/p>\n

M\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 gi\u1ea3m t\u1edbi 30% t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng l\u00e0 c\u00f3 th\u00eam l\u1ef1a ch\u1ecdn \u201cThanh to\u00e1n d\u01b0\u1edbi d\u1ea1ng kh\u00e1ch\u201d. \u0110\u00e2y c\u0169ng l\u00e0 l\u1ef1a ch\u1ecdn m\u00e0 76 trong s\u1ed1 100 c\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 doanh thu h\u00e0ng \u0111\u1ea7u \u1edf M\u1ef9 \u0111\u00e3 th\u1ef1c hi\u1ec7n, theo th\u1ed1ng k\u00ea c\u1ee7a T\u1ea1p ch\u00ed Smashing. Tr\u00ean th\u1ef1c t\u1ebf, trong s\u1ed1 c\u00e1c trang web c\u00f3 t\u1ed5ng doanh thu tr\u00ean 1 t\u1ef7 USD, ph\u1ea7n l\u1edbn \u0111\u1ec1u kh\u00f4ng y\u00eau c\u1ea7u \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean \u0111\u1ec3 ho\u00e0n t\u1ea5t thanh to\u00e1n.<\/p>\n

Ngo\u00e0i gi\u1ea3i ph\u00e1p b\u1ecf qua vi\u1ec7c \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng c\u00e1c t\u00f9y ch\u1ecdn \u0111\u0103ng k\u00fd nhanh h\u01a1n, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u0103ng nh\u1eadp Facebook ho\u1eb7c Google.<\/p>\n

\"Toms<\/p>\n

Toms v\u00e0 nhi\u1ec1u tu\u1ef3 ch\u1ecdn \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean<\/p>\n<\/div>\n

Ch\u1eb3ng h\u1ea1n nh\u01b0 Toms, h\u1ecd \u0111\u00e3 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng nhi\u1ec1u t\u00f9y ch\u1ecdn \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean: c\u00f3 th\u1ec3 b\u1eb1ng Email, Twitter ho\u1eb7c Facebook ho\u1eb7c kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 b\u1ecf qua b\u01b0\u1edbc \u0111\u0103ng k\u00fd n\u1ebfu mu\u1ed1n.<\/p>\n

H\u00e3y ti\u1ebfn h\u00e0nh A\/B test \u0111\u1ec3 ki\u1ec3m tra m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn thu\u1eadt n\u00e0y v\u00e0 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho doanh nghi\u1ec7p tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh tri\u1ec3n khai \u0111\u1ed3ng b\u1ed9.<\/p>\n

N\u1ebfu nh\u01b0 ph\u00ed v\u1eadn chuy\u1ec3n v\u00e0 y\u00eau c\u1ea7u \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean m\u1edbi \u0111\u01b0\u1ee3c thanh to\u00e1n l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do quan tr\u1ecdng khi\u1ebfn cho 30% kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf th\u00ec CTA thi\u1ebfu thuy\u1ebft ph\u1ee5c, qu\u00e1 tr\u00ecnh thanh to\u00e1n r\u01b0\u1eddm r\u00e0, thi\u1ebfu logic hay kh\u00e1ch h\u00e0ng ph\u1ea3i chia s\u1ebb qu\u00e1 nhi\u1ec1u th\u00f4ng tin c\u00e1 nh\u00e2n m\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch l\u00fd do t\u1ea1i sao c\u0169ng l\u00e0 ba nguy\u00ean nh\u00e2n khi\u1ebfn h\u1ecd kh\u00f4ng ng\u1ea7n ng\u1ea1i b\u1ecf gi\u1ecf h\u00e0ng m\u00e0 \u0111i. Ba l\u00fd do c\u00f2n l\u1ea1i n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c Masterskills chia s\u1ebb \u1edf ph\u1ea7n 2 c\u1ee7a chu\u1ed7i b\u00e0i vi\u1ebft: 5 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i tr\u00ean trang thanh to\u00e1n trong tu\u1ea7n t\u1edbi, h\u00e3y c\u00f9ng \u0111\u00f3n \u0111\u1ecdc!<\/p>\n

Theo Khalid Saleh<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nguy\u00ean t\u1eafc t\u1ea1o d\u1ef1ng l\u00f2ng tin kh\u00e1ch h\u00e0ng<\/em><\/li>\n
  • L\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m: \u0110\u00edch \u0111\u1ebfn m\u1edbi trong ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    T\u1ef7 l\u1ec7 t\u1eeb b\u1ecf gi\u1ecf h\u00e0ng trung b\u00ecnh tr\u00ean c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c th\u1ed1ng k\u00ea \u1edf m\u1ee9c 68,8%. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c s\u1ebd c\u00f3 b\u1ea3y trong s\u1ed1 m\u01b0\u1eddi ng\u01b0\u1eddi r\u1eddi kh\u1ecfi website sau khi chu\u1ea9n b\u1ecb thanh to\u00e1n.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51316"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51316"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51316\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}