{"id":51320,"date":"2023-12-19T23:39:45","date_gmt":"2023-12-19T16:39:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/bai-hoc-tu-cac-cong-ty-hang-dau-ve-xay-dung-chien-luoc-du-lieu.html"},"modified":"2023-12-19T23:39:45","modified_gmt":"2023-12-19T16:39:45","slug":"bai-hoc-tu-cac-cong-ty-hang-dau-ve-xay-dung-chien-luoc-du-lieu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/bai-hoc-tu-cac-cong-ty-hang-dau-ve-xay-dung-chien-luoc-du-lieu.html","title":{"rendered":"B\u00e0i h\u1ecdc t\u1eeb c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u v\u1ec1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c d\u1eef li\u1ec7u"},"content":{"rendered":"
Neil Hoyne, ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch to\u00e0n c\u1ea7u v\u1ec1 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng t\u1ea1i Google, \u0111\u00e3 d\u00e0nh nhi\u1ec1u n\u0103m nghi\u00ean c\u1ee9u c\u00e1c kh\u00eda c\u1ea1nh k\u1ef9 thu\u1eadt v\u1ec1 \u0111o l\u01b0\u1eddng v\u00e0 c\u1ee7ng c\u1ed1 v\u0103n h\u00f3a ph\u00e2n t\u00edch t\u1ea1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. Trong b\u00e0i vi\u1ebft h\u00f4m nay, h\u00e3y l\u1eafng nghe nh\u1eefng chia s\u1ebb c\u1ee7a Neil Hoyne v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u0111\u1eb7c bi\u1ec7t n\u00e0y:<\/i><\/p>\n

H\u1ebft l\u1ea7n n\u00e0y \u0111\u1ebfn l\u1ea7n kh\u00e1c, t\u00f4i \u0111\u00e3 ch\u1ee9ng ki\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u ph\u1ea1m ph\u1ea3i sai l\u1ea7m c\u1ef1c k\u1ef3 ph\u1ed5 bi\u1ebfn trong qu\u00e1 tr\u00ecnh \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u c\u0169ng nh\u01b0 t\u1eeb ch\u1ed1i th\u1eed nghi\u1ec7m v\u00e0 \u0111\u01b0\u1ee3c th\u1ea5t b\u1ea1i.<\/p>\n

Trong khi \u0111\u00f3, vai tr\u00f2 c\u1ee7a d\u1eef li\u1ec7u s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n, ch\u1ea5p nh\u1eadn r\u1ee7i ro m\u1ed9t c\u00e1ch th\u00f4ng minh h\u01a1n v\u00ec \u0111\u00f4i khi \u00fd t\u01b0\u1edfng t\u1ed1t nh\u1ea5t l\u1ea1i d\u1eabn \u0111\u1ebfn c\u00e1c gi\u1ea3i ph\u00e1p thi\u1ebfu t\u00ednh kh\u1ea3 thi. Kh\u00f4ng nh\u1eefng th\u1ebf, vi\u1ec7c \u0111\u1ecdc hi\u1ec3u d\u1eef li\u1ec7u kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng v\u00e0 t\u00f4i th\u1ea5y c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang trong v\u00f2ng lu\u1ea9n qu\u1ea9n khi kh\u00f4ng cho ph\u00e9p b\u1ea3n th\u00e2n c\u00f3 kh\u00f4ng gian \u0111\u1ec3 h\u1ecdc h\u1ecfi, ph\u00e1t tri\u1ec3n, th\u1ea5t b\u1ea1i.<\/p>\n

\"\u0110\u1ecdc<\/p>\n

\u0110\u1ecdc hi\u1ec3u d\u1eef li\u1ec7u<\/p>\n<\/div>\n

M\u1ed9t chi\u1ebfn d\u1ecbch kh\u00f4ng \u0111\u1ea1t target c\u00f3 th\u1ec3 \u0111em l\u1ea1i nhi\u1ec1u b\u00e0i h\u1ecdc t\u01b0\u01a1ng \u0111\u01b0\u01a1ng m\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng. Tuy nhi\u00ean t\u00f4i l\u1ea1i nh\u1eadn th\u1ea5y c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang tr\u1edf th\u00e0nh \u201cchuy\u00ean gia l\u00e0m sai\u201d khi ng\u1ee7 qu\u00ean trong th\u00e0nh c\u00f4ng t\u1eeb qu\u00e1 kh\u1ee9 ho\u1eb7c gi\u1ea3i th\u00edch r\u1eb1ng \u201cch\u00fang t\u00f4i lu\u00f4n l\u00e0m nh\u01b0 v\u1eady\u201d.<\/p>\n

Ch\u1ee7 doanh nghi\u1ec7p lu\u00f4n mu\u1ed1n th\u00e0nh c\u00f4ng, ngay c\u1ea3 khi th\u00e0nh c\u00f4ng \u0111\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o k\u1ef9 thu\u1eadt sai; l\u1ef1a ch\u1ecdn ch\u01b0a \u0111\u00fang k\u00eanh ti\u1ebfp th\u1ecb hay \u201cb\u00e1m\u201d kh\u00e1ch h\u00e0ng m\u00e0 x\u00e9t v\u1ec1 l\u00e2u v\u1ec1 d\u00e0i s\u1ebd \u1ea3nh h\u01b0\u1edfng t\u1edbi t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u0110\u00f3 ch\u00ednh l\u00e0 nh\u1eefng l\u00fd do th\u00f4i th\u00fac t\u00f4i vi\u1ebft ra nh\u1eefng d\u00f2ng n\u00e0y \u2013 hy v\u1ecdng nh\u1eefng chia s\u1ebb v\u1ec1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u th\u00e0nh c\u00f4ng \u0111\u1ec3 \u0111i \u0111\u00fang h\u01b0\u1edbng, ngay c\u1ea3 khi h\u1ecd g\u1eb7p th\u1ea5t b\u1ea1i s\u1ebd gi\u00fap c\u00e1c b\u1ea1n c\u00f3 th\u00eam g\u00f3c nh\u00ecn m\u1edbi h\u01a1n.<\/p>\n

Coi s\u1ed1 li\u1ec7u nh\u01b0 m\u1ed9t ph\u1ea7n c\u00e2u chuy\u1ec7n<\/h2>\n

M\u1ed9t trong nh\u1eefng sai l\u1ea7m l\u1edbn nh\u1ea5t c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 m\u1eafc ph\u1ea3i l\u00e0 xem x\u00e9t d\u1eef li\u1ec7u c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch \u0111\u1ed9c l\u1eadp. N\u1ebfu hi\u1ec3u d\u1eef li\u1ec7u theo c\u00e1ch qu\u00e1 \u0111\u01a1n gi\u1ea3n, b\u1ea1n s\u1ebd \u0111\u00e1nh m\u1ea5t s\u1ef1 k\u1ef3 di\u1ec7u c\u1ee7a\u00a0 nh\u1eefng g\u00ec \u0111ang x\u1ea3y ra xung quanh.<\/p>\n

M\u1ed9t \u0111i\u1ec1u m\u00e0 t\u00f4i quan s\u00e1t th\u1ea5y t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng l\u00e0 v\u1edbi m\u1ed7i s\u1ed1 li\u1ec7u h\u1ecd thi\u1ebft l\u1eadp v\u00e0 t\u1ed1i \u01b0u h\u00f3a, h\u1ecd s\u1ebd \u0111i s\u00e2u h\u01a1n v\u1edbi m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi ch\u00ednh:<\/p>\n

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  • \u00dd ngh\u0129a th\u1ef1c s\u1ef1 c\u1ee7a s\u1ed1 li\u1ec7u n\u00e0y l\u00e0 g\u00ec?<\/em><\/strong> V\u00ed d\u1ee5, h\u00e3y nh\u00ecn v\u00e0o c\u00e1c chuy\u1ec3n \u0111\u1ed5i \u2013 trung t\u00e2m c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c kinh doanh nh\u01b0ng kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ea1o ra theo nh\u1eefng c\u00e1ch gi\u1ed1ng nhau. Khi xem x\u00e9t ng\u01b0\u1eddi d\u00f9ng qua nhi\u1ec1u thi\u1ebft b\u1ecb, ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c tuy\u1ebfn sang ngo\u1ea1i tuy\u1ebfn v\u00e0 chuy\u1ec3n \u0111\u1ed5i xem qua VTC, ch\u00fang ta s\u1ebd th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng. V\u00e0 ch\u00ednh nh\u1eefng kh\u00e1c bi\u1ec7t \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1ch m\u00ecnh s\u1ebd \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t v\u00e0 chi ti\u00eau trong t\u01b0\u01a1ng lai. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u chi ti\u1ebft v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t khi t\u00ednh to\u00e1n t\u1eebng s\u1ed1 li\u1ec7u.<\/li>\n
  • Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ed1 li\u1ec7u v\u00e0 theo c\u00e1ch n\u00e0o?<\/em><\/strong> Andy Grove, c\u1ef1u Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Intel cho bi\u1ebft: v\u1edbi m\u1ed7i s\u1ed1 li\u1ec7u, s\u1ebd c\u1ea7n m\u1ed9t s\u1ed1 li\u1ec7u kh\u00e1c \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p \u0111\u1ec3 ch\u1ec9 ra c\u00e1c h\u1eadu qu\u1ea3 b\u1ea5t l\u1ee3i. N\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng c\u00e1c code ho\u1eb7c phi\u1ebfu gi\u1ea3m gi\u00e1 \u2013 v\u1ed1n thu h\u00fat l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u1eeda h\u00e0ng, li\u1ec7u c\u00e1ch n\u00e0y c\u00f3 l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn v\u00e0 gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng hay kh\u00f4ng?<\/li>\n<\/ul>\n
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    • T\u00f4i c\u00f3 \u0111ang gi\u1edbi h\u1ea1n b\u00e0i h\u1ecdc t\u1eeb s\u1ed1 li\u1ec7u c\u1ee7a m\u00ecnh kh\u00f4ng?<\/em><\/strong> \u0110\u1eebng ch\u1ec9 t\u1eadp trung s\u1ef1 ch\u00fa \u00fd v\u00e0o nh\u1eefng g\u00ec m\u00e0 k\u00e9m hi\u1ec7u qu\u1ea3. H\u00e3y t\u00ecm ra nh\u1eefng g\u00ec m\u00ecnh \u0111ang l\u00e0m t\u1ed1t t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng, li\u1ec7u m\u00ecnh c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t h\u01a1n n\u1eefa hay kh\u00f4ng? N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean b\u00e1n gi\u00e0y v\u00e0 b\u1ea1n \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi mua nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn th\u00ec \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t th\u1eafng l\u1ee3i tuy\u1ec7t v\u1eddi. Nh\u01b0ng t\u1ea1i sao \u0111i\u1ec1u \u0111\u00f3 l\u1ea1i x\u1ea3y ra? M\u00ecnh c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng g\u00ec cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb kh\u00e1c?<\/li>\n<\/ul>\n

      C\u00e1c c\u00f4ng ty th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 nh\u00ecn v\u00e0o s\u1ed1 li\u1ec7u nh\u01b0 nh\u1eefng con s\u1ed1 m\u00e0 h\u1ecd xem \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi th\u00f4ng minh \u0111\u1ec3 \u0111\u00e0o s\u00e2u \u00fd ngh\u0129a ph\u00eda sau. Ch\u1ec9 b\u1eb1ng c\u00e1ch \u0111\u00f3, m\u1ed9t s\u1ed1 li\u1ec7u \u0111\u01a1n l\u1ebb s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ed9t c\u00e2u chuy\u1ec7n to l\u1edbn h\u01a1n trong \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n.<\/p>\n

      \"L\u1eafng<\/p>\n

      L\u1eafng nghe kh\u00e1ch h\u00e0ng \u2013 khai th\u00e1c y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi<\/p>\n<\/div>\n

      Mong ch\u1edd nh\u1eefng y\u1ebfu t\u1ed1 \u201ccon ng\u01b0\u1eddi\u201d<\/h2>\n

      H\u1ecdc m\u00e1y \u0111ang ph\u00e1t tri\u1ec3n nhanh v\u00e0 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c nh\u01b0ng con ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3i l\u00e0 m\u00e1y m\u00f3c, h\u1ecd kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00fd tr\u00ed, \u0111\u1ea5u th\u1ea7u hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 s\u1eb5n \u0111\u1ed9ng c\u01a1 th\u1ef1c hi\u1ec7n h\u00e0nh vi mua. H\u1ecd kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i tr\u1ea3 l\u1eddi theo c\u00e1ch m\u00e0 b\u1ea1n ngh\u0129 r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3. L\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb, b\u1ea1n ph\u1ea3i chu\u1ea9n b\u1ecb k\u1ebf ho\u1ea1ch cho nh\u1eefng bi\u1ebfn s\u1ed1 \u0111\u00f3 b\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 h\u01a1n \u201cc\u00e2u chuy\u1ec7n con ng\u01b0\u1eddi\u201d \u0111\u1eb1ng sau d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh \u2013 v\u00ec n\u00f3 \u0111i\u1ec1u khi\u1ec3n nh\u1eefng h\u00e0nh vi c\u00f3 th\u1ec3 s\u1ebd th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p \u0111i l\u00ean.<\/p>\n

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u1ee5 th\u1ec3:<\/p>\n

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      • Ch\u1eadm kh\u00f4ng ph\u1ea3i lu\u00f4n c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng.<\/em><\/strong> Kh\u00f3 c\u00f3 th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng, khi n\u00f3i \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 t\u1ea3i trang, nhanh l\u00fac n\u00e0o c\u0169ng \u0111em \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. C\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi ph\u1ea3i ch\u1edd website t\u1ea3i \u0111\u01b0\u1ee3c, b\u1ea1n s\u1ebd c\u00e0ng m\u1ea5t nhi\u1ec1u. Nh\u01b0ng m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Harvard \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng, li\u00ean quan t\u1edbi t\u00ednh minh b\u1ea1ch trong ho\u1ea1t \u0111\u1ed9ng ng\u01b0\u1eddi d\u00f9ng, h\u1ecd c\u00f3 th\u1ec3 ch\u1ecbu \u0111\u1ef1ng \u0111\u01b0\u1ee3c v\u00e0 trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, h\u1ecd th\u00edch c\u00e1c website ph\u1ea3i m\u1ea5t th\u1eddi gian ch\u1edd l\u00e2u b\u1edfi h\u1ecd hi\u1ec3u c\u00f4ng vi\u1ec7c \u0111ang \u0111\u01b0\u1ee3c tri\u1ec3n khai. N\u1ebfu b\u1ea1n ch\u1ee9ng minh \u0111\u01b0\u1ee3c r\u1eb1ng website c\u1ee7a m\u00ecnh \u0111ang n\u1ed7 l\u1ef1c thay m\u1eb7t kh\u00e1ch h\u00e0ng (h\u00e3y xem t\u1eebng b\u01b0\u1edbc trong h\u00e0nh tr\u00ecnh nh\u1eadn Pizza c\u1ee7a Domino), \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n mang l\u1ea1i c\u1ea3m gi\u00e1c trung th\u00e0nh m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n
          \n
        • Hi\u1ec3m h\u1ecda c\u1ee7a s\u1ef1 ch\u1ee7 \u0111\u1ed9ng.<\/em><\/strong> \u0110\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1eddi \u0111i ng\u00e0y c\u00e0ng t\u0103ng, nhi\u1ec1u c\u00f4ng ty s\u1ebd \u0111\u1ec1 xu\u1ea5t k\u1ebf ho\u1ea1ch gi\u00e1 th\u1ea5p h\u01a1n nh\u1eb1m b\u1ed5 sung nh\u1eefng l\u1ee3i \u00edch l\u1edbn h\u01a1n m\u00e0 h\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u t\u1eeb tr\u01b0\u1eddng kinh doanh Columbia, Wharton v\u00e0 IAE nh\u1eadn th\u1ea5y chi\u1ebfn thu\u1eadt n\u00e0y \u0111ang ph\u1ea3n t\u00e1c d\u1ee5ng: Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng c\u00f3 k\u1ebf ho\u1ea1ch c\u1eaft gi\u1ea3m chi ph\u00ed th\u1ef1c s\u1ef1, t\u0103ng t\u1ef7 l\u1ec7 tho\u00e1t trang. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, nh\u1eefng k\u1ebf ho\u1ea1ch n\u00e0y c\u00f2n truy\u1ec1n c\u1ea3m h\u1ee9ng cho kh\u00e1ch h\u00e0ng v\u1ec1 vi\u1ec7c thay \u0111\u1ed5i v\u00e0 xem x\u00e9t l\u1ef1a ch\u1ecdn c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p kh\u00e1c.<\/li>\n<\/ul>\n
          \"Gi\u1ea3m<\/p>\n

          Gi\u1ea3m gi\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u1ea1nh tranh<\/p>\n<\/div>\n

          T\u00f4i ngh\u0129 \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i nh\u1edb r\u1eb1ng m\u00ecnh kh\u00f4ng th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c h\u1ebft m\u1ecdi y\u1ebfu t\u1ed1 c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. Cho d\u00f9 b\u1ea1n c\u00f3 n\u1ed7 l\u1ef1c \u0111o \u0111\u1ebfm t\u1edbi \u0111\u00e2u, b\u1ea1n c\u0169ng kh\u00f4ng th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c m\u1ecdi th\u1ee9. N\u1ebfu kh\u00f4ng c\u00f3 con ng\u01b0\u1eddi ho\u00e0n h\u1ea3o th\u00ec kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u ho\u00e0n h\u1ea3o.<\/p>\n

          Y\u00eau th\u1ea5t b\u1ea1i<\/h2>\n

          Khi ch\u00fang t\u00f4i l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf h\u01a1n ho\u1eb7c c\u00e1c startup, ch\u00fang t\u00f4i th\u1ea5y h\u1ecd c\u00f3 xu h\u01b0\u1edbng ph\u1ea3n \u1ee9ng v\u1edbi nh\u1eefng th\u1ea5t b\u1ea1i theo c\u00e1ch \u0111\u00e0o s\u00e2u v\u00e0o y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9. H\u1ecd cho r\u1eb1ng c\u00f3 l\u1ebd th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh ch\u01b0a \u0111\u1ee7 m\u1ea1nh ho\u1eb7c ch\u01b0a t\u1ed1i \u01b0u \u0111\u00fang c\u00e1ch c\u00e1c chi\u1ebfn d\u1ecbch thay v\u00ec t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p m\u1edbi.<\/p>\n

          V\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c l\u1edbn h\u01a1n l\u1ea1i kh\u00e1c: H\u1ecd s\u1ebd th\u1eed nghi\u1ec7m v\u00e0 n\u1ebfu th\u1ea5t b\u1ea1i, h\u1ecd s\u1ebd ngay l\u1eadp t\u1ee9c h\u01b0\u1edbng t\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng, v\u1edbi suy ngh\u0129 r\u1eb1ng kh\u00e1ch h\u00e0ng kh\u00f4ng \u1edf \u0111\u00e2y ho\u1eb7c k\u00eanh \u0111\u00f3 ch\u01b0a hi\u1ec7u qu\u1ea3.<\/p>\n

          H\u00e3y cho ph\u00e9p b\u1ea3n th\u00e2n v\u00e0 c\u00e1c \u0111\u1ed9i nh\u00f3m c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u01b0\u1ee3c th\u1ea5t b\u1ea1i, v\u1edbi g\u00f3c nh\u00ecn r\u1eb1ng th\u1ea5t b\u1ea1i ch\u00ednh l\u00e0 ti\u1ec1n \u0111\u1ec1 \u0111\u1ec3 ph\u00e1t tri\u1ec3n. V\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u1ebfn n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng nh\u1eefng th\u1ea5t b\u1ea1i v\u00e0 nh\u1eefng th\u00e0nh c\u00f4ng c\u1ee7a m\u00ecnh \u2013 \u0111\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi: T\u00f4i \u0111\u00e3 l\u00e0m \u0111\u00fang \u0111i\u1ec1u g\u00ec? V\u00e0 ngay c\u1ea3 khi b\u1ea1n ch\u01b0a th\u1ec3 ngay l\u1eadp t\u1ee9c h\u00e0nh \u0111\u1ed9ng khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi th\u00ec vi\u1ec7c th\u1eeba nh\u1eadn l\u00e0 vi\u1ec7c \u0111\u00fang \u0111\u1eafn \u0111\u1ea7u ti\u00ean n\u00ean l\u00e0m.<\/p>\n

          Theo Think with Google\u00a0<\/em><\/p>\n

          B\u00e0i li\u00ean quan:<\/em><\/p>\n

            \n
          • 10 c\u1ea1m b\u1eaby n\u00ean tr\u00e1nh trong h\u00e0nh tr\u00ecnh gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/em><\/li>\n
          • \u1ee8ng d\u1ee5ng d\u1eef li\u1ec7u: T\u1eeb ngh\u1ec7 thu\u1eadt t\u1edbi khoa h\u1ecdc trong ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            Neil Hoyne, ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch to\u00e0n c\u1ea7u v\u1ec1 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng t\u1ea1i Google, \u0111\u00e3 d\u00e0nh nhi\u1ec1u n\u0103m nghi\u00ean c\u1ee9u c\u00e1c kh\u00eda c\u1ea1nh k\u1ef9 thu\u1eadt v\u1ec1 \u0111o l\u01b0\u1eddng v\u00e0 c\u1ee7ng c\u1ed1 v\u0103n h\u00f3a ph\u00e2n t\u00edch t\u1ea1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. Trong b\u00e0i vi\u1ebft h\u00f4m nay, h\u00e3y l\u1eafng nghe nh\u1eefng chia s\u1ebb c\u1ee7a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51320"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51320"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51320\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}