{"id":51324,"date":"2023-12-19T23:40:38","date_gmt":"2023-12-19T16:40:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/4-goi-y-cho-cac-chu-cua-hang-de-toi-da-loi-nhuan-dip-cuoi-nam.html"},"modified":"2023-12-19T23:40:38","modified_gmt":"2023-12-19T16:40:38","slug":"4-goi-y-cho-cac-chu-cua-hang-de-toi-da-loi-nhuan-dip-cuoi-nam","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/4-goi-y-cho-cac-chu-cua-hang-de-toi-da-loi-nhuan-dip-cuoi-nam.html","title":{"rendered":"4 g\u1ee3i \u00fd cho c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng \u0111\u1ec3 t\u1ed1i \u0111a l\u1ee3i nhu\u1eadn d\u1ecbp cu\u1ed1i n\u0103m"},"content":{"rendered":"
M\u00f9a mua s\u1eafm l\u1edbn nh\u1ea5t trong n\u0103m \u0111ang \u0111\u1ebfn r\u1ea5t g\u1ea7n v\u00e0 n\u1ebfu b\u1ea1n l\u00e0 ch\u1ee7 c\u00e1c c\u1eeda h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb\u00a0 v\u00e0 nh\u1ecf, r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 ho\u00e0n thi\u1ec7n v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch tinh ch\u1ec9nh cho c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng \u0111\u1eb7c bi\u1ec7t n\u00e0y trong n\u0103m. Tuy nhi\u00ean, m\u1ed7i d\u1ecbp cu\u1ed1i n\u0103m l\u1ea1i \u0111\u00e1nh d\u1ea5u m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, v\u00ec l\u1ebd \u0111\u00f3, Masterskills xin ph\u00e9p gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ed1 g\u1ee3i \u00fd nh\u1eb1m gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u00eam g\u1ee3i \u00fd ti\u1ebfp th\u1ecb th\u00f4ng minh nh\u1ea5t, thu v\u1ec1 l\u1ee3i nhu\u1eadn cao nh\u1ea5t t\u1eeb kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ri\u00eang cho m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m m\u00e0 c\u00e1c agency v\u1ec1 truy\u1ec1n th\u00f4ng \u0111ang t\u1eadp trung m\u1ecdi ngu\u1ed3n l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh trong n\u0103m nay:<\/p>\n

\"X\u00e1c<\/p>\n

X\u00e1c \u0111\u1ecbnh t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n<\/div>\n

S\u1edbm x\u00e1c \u0111\u1ecbnh t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t<\/h2>\n

Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng \u201cs\u0103n\u201d c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, \u01b0u \u0111\u00e3i t\u1eeb tr\u01b0\u1edbc thay v\u00ec \u0111\u1ebfn ng\u00e0y gi\u1ea3m gi\u00e1 m\u1edbi \u0111i t\u00ecm hi\u1ec3u. V\u00ec l\u1ebd \u0111\u00f3, doanh nghi\u1ec7p c\u1ee7a m\u00ecnh d\u00f9 nh\u1ecf c\u0169ng n\u00ean chu\u1ea9n b\u1ecb m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng s\u1edbm v\u00e0 c\u00e0ng chi ti\u1ebft c\u00e0ng t\u1ed1t, t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi trong su\u1ed1t h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

Wpromote (agency v\u1ec1 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, s\u00e1u l\u1ea7n l\u1ecdt Top 5000 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u do Inc. b\u00ecnh ch\u1ecdn) \u0111\u00e3 l\u00e0m vi\u1ec7c s\u00e2u v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e2n nh\u00f3m v\u00e0 ki\u1ec3m tra m\u1ee9c \u0111\u1ed9 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a c\u00e1c t\u1eadp kh\u00e1ch h\u00e0ng t\u1eeb th\u1eddi \u0111i\u1ec3m kh\u00e1 xa tr\u01b0\u1edbc m\u00f9a l\u1ec5 h\u1ed9i. H\u1ecd c\u0169ng \u0111\u1ea7u t\u01b0 kh\u00e1 nhi\u1ec1u ngu\u1ed3n l\u1ef1c v\u1edbi hy v\u1ecdng s\u1ebd t\u00ecm ra c\u00e1c ph\u00e2n kh\u00fac \u0111em l\u1ea1i chuy\u1ec3n \u0111\u1ed5i cao c\u0169ng nh\u01b0 c\u00f3 th\u00eam insights \u0111\u1ec3 ti\u1ebfp c\u1eadn l\u1ea1i m\u1ed9t c\u00e1ch ch\u1ecdn l\u1ecdc sau khi k\u1ebft th\u00fac m\u00f9a mua s\u1eafm.<\/p>\n

Ch\u00ednh \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a Wpromote c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh theo nh\u1eefng c\u00e1ch \u00fd ngh\u0129a h\u01a1n th\u00f4ng qua c\u00e1c \u01b0u \u0111\u00e3i, khuy\u1ebfn m\u00e3i \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean v\u1ecb tr\u00ed c\u1ee7a h\u1ecd trong h\u00e0nh tr\u00ecnh mua h\u00e0ng.<\/p>\n

\"\u0110\u00e1nh<\/p>\n

\u0110\u00e1nh gi\u00e1 KPI<\/p>\n<\/div>\n

\u0110\u00e1nh gi\u00e1 KPI tr\u00ean to\u00e0n b\u1ed9 c\u00e1c k\u00eanh thay ch\u1ec9 v\u00ec \u0111\u1ebfm l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i<\/h2>\n

M\u00f9a gi\u1ea3m gi\u00e1 cu\u1ed1i n\u0103m th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t cu\u1ed9c ch\u1ea1y \u0111ua \u0111\u01b0\u1eddng d\u00e0i thay v\u00ec ch\u1ea1y n\u01b0\u1edbc r\u00fat. V\u00ec th\u1ebf, doanh nghi\u1ec7p n\u00ean t\u1eadp trung m\u1ecdi n\u1ed7 l\u1ef1c \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u th\u00f4ng tin ngay t\u1eeb th\u1eddi \u0111i\u1ec3m \u0111\u1ea7u m\u00f9a; ch\u00fa \u00fd t\u1edbi nh\u1eefng ch\u1ec9 s\u1ed1 s\u1ebd gi\u00fap m\u00ecnh x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0o \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3.<\/p>\n

Agency ti\u1ebfp th\u1ecb Tinuiti khuy\u00ean c\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u00ean suy ngh\u0129 v\u1ec1 c\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 s\u1ed1 l\u01b0\u1ee3t ti\u1ebfp c\u1eadn, s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb, s\u1ed1 l\u1ea7n nh\u1ea5p v\u00e0o website v\u00e0 l\u01b0\u1ee3t xem video n\u1ebfu m\u1ee5c \u0111\u00edch l\u00e0 t\u1ea1o nhu c\u1ea7u cho kh\u00e1ch h\u00e0ng. C\u00f3 th\u1ec3 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00f3 \u0111\u1ec3 g\u00e1n c\u00e1c chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c ti\u1ebfp cho c\u00e1c s\u1ed1 li\u1ec7u n\u00e0y, nh\u01b0ng n\u00ean h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u c\u00e1ch c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm t\u1edbi giai \u0111o\u1ea1n tr\u00ean c\u00f9ng c\u1ee7a ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o t\u1edbi m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 doanh s\u1ed1 kh\u00e1ch h\u00e0ng.<\/p>\n

\"T\u1ef1<\/p>\n

T\u1ef1 \u0111\u1ed9ng ho\u00e1<\/p>\n<\/div>\n

H\u00e3y \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a h\u1ed7 tr\u1ee3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh real-time<\/h2>\n

Th\u1ed1ng k\u00ea c\u1ee7a Google cho bi\u1ebft, trong d\u1ecbp Black Friday\/ Cyber Monday , \u1edf M\u1ef9 \u0111\u00e3 ghi nh\u1eadn con s\u1ed1 79% ng\u01b0\u1eddi mua trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 18 tu\u1ed5i tr\u1edf l\u00ean \u0111\u00e3 truy c\u1eadp website ho\u1eb7c \u1ee9ng d\u1ee5ng li\u00ean quan.<\/p>\n

V\u00ec th\u1ebf, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c linh ho\u1ea1t \u0111\u1ec3 t\u1eadn d\u1ee5ng l\u01b0\u1ee3ng traffic t\u0103ng nhanh trong d\u1ecbp n\u00e0y. ROI Revolution (agency v\u1ec1 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn, t\u1eadp trung v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i\u2026) khuy\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean s\u1eed d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u1ea3 th\u00f4ng tin kh\u00e1ch h\u00e0ng v\u00e0 d\u1eef li\u1ec7u Google. T\u1ea1o, tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111i\u1ec1u ch\u1ec9nh, qu\u1ea3n l\u00fd gi\u00e1 th\u1ea7u th\u00f4ng minh theo bi\u00ean \u0111\u1ed9 th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c bi\u1ebfn th\u1ec3 qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a chuy\u1ec3n \u0111\u1ed5i trong su\u1ed1t th\u1eddi gian quan tr\u1ecdng c\u1ee7a Black Friday hay T\u1ebft.<\/p>\n

Tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh li\u1ec1n m\u1ea1ch trong su\u1ed1t k\u1ef3 ngh\u1ec9 l\u1ec5<\/h2>\n

X\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u00e1ng tin c\u1eady, tr\u01a1n tru v\u00e0 nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh l\u00e0 \u0111i\u1ec1u \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm, truy c\u1eadp v\u00e0 mua nh\u1eefng g\u00ec h\u1ecd c\u1ea7n. ForwardPMX (agency v\u1ec1 chuy\u1ec3n \u0111\u1ed5i h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1edbi 700 chuy\u00ean gia v\u00e0 20 v\u0103n ph\u00f2ng to\u00e0n c\u1ea7u) nh\u1ea5n m\u1ea1nh s\u1ee9c m\u1ea1nh c\u1ee7a tr\u1ea3i nghi\u1ec7m di \u0111\u1ed9ng v\u00e0 khuy\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf n\u00ean ch\u00fa \u00fd \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 t\u1ea3i trang tr\u01b0\u1edbc khi ch\u00ednh th\u1ee9c b\u01b0\u1edbc v\u00e0o k\u1ef3 mua s\u1eafm cu\u1ed1i n\u0103m. Agency n\u00e0y c\u0169ng \u0111ang gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ea3m b\u1ea3o th\u00f4ng tin v\u1ec1 c\u1eeda h\u00e0ng, m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m l\u00e0 ch\u00ednh x\u00e1c v\u00e0 lu\u00f4n c\u00f3 s\u1eb5n cho nh\u1eefng kh\u00e1ch h\u00e0ng mua qu\u00e0 t\u1eb7ng v\u00e0o ph\u00fat ch\u00f3t.<\/p>\n

Tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch \u2013 d\u00f9 l\u00e0 kh\u00e1ch h\u00e0ng truy c\u1eadp tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, mua s\u1eafm tr\u1ef1c tuy\u1ebfn hay ch\u00ednh t\u1ea1i c\u1eeda h\u00e0ng s\u1ebd mang \u0111\u1ebfn cho ng\u01b0\u1eddi mua h\u00e0ng l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ec3 h\u1ecd nhanh ch\u00f3ng ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n

S\u1edbm x\u00e1c \u0111\u1ecbnh t\u1eadp kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb cao nh\u1ea5t, l\u00ean \u0111\u01b0\u1ee3c danh s\u00e1ch nh\u1eefng ch\u1ec9 s\u1ed1 s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi doanh s\u1ed1 trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, \u1ee9ng d\u1ee5ng t\u1ef1 \u0111\u1ed9ng ho\u00e1 \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh real-time v\u00e0 s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch \u0111a k\u00eanh l\u00e0 b\u1ed1n \u0111i\u1ec1u c\u00e1c agency to\u00e0n c\u1ea7u \u0111ang khuy\u00ean c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng n\u00ean t\u1eadp trung tr\u01b0\u1edbc khi b\u01b0\u1edbc v\u00e0o m\u00f9a mua s\u1eafm s\u00f4i \u0111\u1ed9ng nh\u1ea5t trong n\u0103m.<\/p>\n

Theo Think with Google<\/i><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • T\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 \u201cnu\u00f4i d\u01b0\u1ee1ng\u201d ti\u1ec1m n\u0103ng mua h\u00e0ng<\/em><\/li>\n
  • C\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi xem blog th\u00e0nh kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ri\u00eang cho m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m m\u00e0 c\u00e1c agency v\u1ec1 truy\u1ec1n th\u00f4ng \u0111ang t\u1eadp trung m\u1ecdi ngu\u1ed3n l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh trong n\u0103m nay:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51324"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51324"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51324\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}