{"id":51328,"date":"2023-12-19T23:41:38","date_gmt":"2023-12-19T16:41:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/giam-noi-so-ve-gia-them-minh-bach-cho-trang-thanh-toan-p2.html"},"modified":"2023-12-19T23:41:38","modified_gmt":"2023-12-19T16:41:38","slug":"giam-noi-so-ve-gia-them-minh-bach-cho-trang-thanh-toan-p2","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/giam-noi-so-ve-gia-them-minh-bach-cho-trang-thanh-toan-p2.html","title":{"rendered":"Gi\u1ea3m n\u1ed7i s\u1ee3 v\u1ec1 gi\u00e1, th\u00eam minh b\u1ea1ch cho trang Thanh to\u00e1n \u2013 P2"},"content":{"rendered":"
Trong Ph\u1ea7n 1: Gi\u1ea3m n\u1ed7i s\u1ee3 v\u1ec1 gi\u00e1, th\u00eam minh b\u1ea1ch cho trang Thanh to\u00e1n, Masterskills \u0111\u00e3 chia s\u1ebb m\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7ng c\u1ed1 ni\u1ec1m tin v\u1ec1 gi\u00e1, gi\u1ea3m n\u1ed7i lo v\u1ec1 m\u1ee9c ph\u00ed v\u00e0 kh\u00f4ng ph\u1ea3i th\u1ea5p th\u1ecfm ch\u1edd \u0111\u1ee3i khi n\u00e0o \u0111\u01a1n h\u00e0ng c\u1ee7a m\u00ecnh s\u1ebd t\u1edbi.<\/p>\n

Trong ph\u1ea7n hai n\u00e0y, h\u00e3y c\u00f9ng th\u1ea3o lu\u1eadn v\u00e0 \u0111\u01b0a ra c\u00e2u tr\u1ea3 l\u1eddi h\u1ee3p l\u00fd nh\u1ea5t cho nh\u1eefng th\u1eafc m\u1eafc \u201ckinh \u0111i\u1ec3n\u201d c\u1ee7a kh\u00e1ch h\u00e0ng: t\u1ea1i sao kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u0103ng k\u00fd th\u00f4ng tin th\u00e0nh vi\u00ean v\u00e0 k\u00eanh n\u00e0o c\u00f3 th\u1ec3 nh\u1eadn ph\u1ea3n h\u1ed3i nhanh nh\u1ea5t t\u1eeb th\u01b0\u01a1ng hi\u1ec7u?<\/p>\n

3. T\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n th\u00f4ng tin c\u1ee7a t\u00f4i?<\/h2>\n

D\u1eef li\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft \u0111\u1ec3 s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi. Nh\u1edd n\u1eafm trong tay th\u00f4ng tin kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi ti\u1ebft mong mu\u1ed1n c\u1ee7a h\u1ecd, th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a c\u00e1c t\u00f9y ch\u1ecdn mua s\u1eafm, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 s\u00e1ng t\u1ea1o nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00f4ng minh h\u01a1n.<\/p>\n

\"Gi\u1ea3i<\/p>\n

Gi\u1ea3i th\u00edch nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

\u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do th\u01b0\u01a1ng hi\u1ec7u thu th\u1eadp r\u1ea5t nhi\u1ec1u th\u00f4ng tin, nh\u01b0ng h\u1ecd l\u1ea1i ch\u01b0a truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng t\u1edbi kh\u00e1ch truy c\u1eadp m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng. Theo Baymard Institute th\u00ec th\u01b0\u01a1ng hi\u1ec7u cho r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i bi\u1ebft m\u1ee5c \u0111\u00edch h\u1ecd s\u1eed d\u1ee5ng th\u00f4ng tin v\u00e0 c\u00f3 t\u1edbi 61% website l\u1edbn nh\u1ea5t \u1edf M\u1ef9 \u0111\u00e3 ti\u1ebfn h\u00e0nh thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng.<\/p>\n

Tuy nhi\u00ean, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u00e1nh gi\u00e1 th\u1ea5p h\u1eadu qu\u1ea3 c\u1ee7a vi\u1ec7c n\u00e0y khi Forrester \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, 23% ng\u01b0\u1eddi mua b\u1ecf gi\u1ecf h\u00e0ng khi \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean tr\u01b0\u1edbc khi thanh to\u00e1n. \u0110\u01a1n gi\u1ea3n l\u00e0 b\u1edfi h\u1ecd kh\u00f4ng mu\u1ed1n b\u1ecb l\u1ed9 th\u00f4ng tin c\u00e1 nh\u00e2n ho\u1eb7c th\u00f4ng tin th\u1ebb t\u00edn d\u1ee5ng. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ch\u1ee9ng ki\u1ebfn nhi\u1ec1u v\u1ee5 r\u00f2 r\u1ec9 th\u00f4ng tin trong qu\u00e1 kh\u1ee9, th\u1eadm ch\u00ed c\u1ea3 Amazon c\u0169ng d\u1ec5 b\u1ecb t\u1ea5n c\u00f4ng b\u1edfi tin t\u1eb7c. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do h\u1ea7u h\u1ebft th\u1ebf h\u1ec7 Y \u0111\u1ec1u tin r\u1eb1ng th\u1ebb qu\u00e0 t\u1eb7ng l\u00e0 l\u1ef1a ch\u1ecdn thanh to\u00e1n an to\u00e0n nh\u1ea5t.<\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1ea5n an n\u1ed7i s\u1ee3 v\u1ec1 khi chia s\u1ebb th\u00f4ng tin\u00a0<\/i><\/strong><\/p>\n

R\u00f5 r\u00e0ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 kh\u00f4ng b\u1eaft bu\u1ed9c kh\u00e1ch truy c\u1eadp ph\u1ea3i \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean ngay tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh thanh to\u00e1n. M\u1ed9t nh\u00e0 b\u00e1n l\u1ebb \u0111\u00e3 ghi nh\u1eadn m\u1ee9c chuy\u1ec3n \u0111\u1ed5i t\u0103ng t\u1edbi 29% tr\u00ean website ch\u1ec9 b\u1eb1ng c\u00e1ch th\u00eam t\u00f9y ch\u1ecdn thanh to\u00e1n cho kh\u00e1ch h\u00e0ng ch\u01b0a ph\u1ea3i th\u00e0nh vi\u00ean (kh\u00f4ng y\u00eau c\u1ea7u \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean). \u0110\u1eebng \u1ea9n t\u00f9y ch\u1ecdn n\u00e0y, thay v\u00e0o \u0111\u00f3, h\u00e3y l\u00e0m cho n\u00f3 n\u1ed5i b\u1eadt v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch truy c\u1eadp thanh to\u00e1n theo nh\u1eefng c\u00e1ch \u0111\u01a1n gi\u1ea3n h\u01a1n v\u1edbi h\u1ecd.<\/p>\n

Khi thu th\u1eadp d\u1eef li\u1ec7u, b\u1ea1n c\u0169ng n\u00ean gi\u1ea3i th\u00edch kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i g\u00ec t\u1eeb vi\u1ec7c l\u00e0m n\u00e0y c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ch\u1eb3ng h\u1ea1n, b\u1ea1n c\u1ea7n bi\u1ebft s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u01a1n v\u1ecb v\u1eadn chuy\u1ec3n ti\u1ec7n li\u00ean h\u1ec7, v.v., nh\u01b0 th\u1ebf kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng v\u00e0 s\u1ebd tho\u1ea3i m\u00e1i chia s\u1ebb nhi\u1ec1u h\u01a1n v\u00ec ai c\u0169ng c\u1ea7n m\u1ed9t l\u00fd do \u0111\u1ec3 l\u00e0m m\u1ecdi vi\u1ec7c.<\/p>\n

Baymard Institute c\u0169ng ph\u00e1t hi\u1ec7n ra r\u1eb1ng c\u00e1c y\u1ebfu t\u1ed1 tr\u1ef1c quan nh\u01b0 m\u00e0u n\u1ec1n v\u00e0 \u0111\u01b0\u1eddng vi\u1ec1n c\u0169ng c\u00f3 th\u1ec3 gi\u00fap t\u0103ng c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 m\u1ee9c \u0111\u1ed9 b\u1ea3o m\u1eadt. T\u1ea5t nhi\u00ean, vi\u1ec7c th\u00eam logo v\u00e0o thanh to\u00e1n c\u00f3 th\u1ec3 gi\u00fap t\u0103ng m\u1ee9c \u0111\u1ed9 tin c\u1eady l\u00ean \u0111\u00e1ng k\u1ec3. Nh\u01b0ng h\u00e3y nh\u1edb r\u1eb1ng, x\u00e2y d\u1ef1ng ni\u1ec1m tin l\u00e0 m\u1ed9t ph\u1ea7n trong tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed5ng th\u1ec3 v\u00e0 n\u1ebfu ch\u1ec9 m\u1ed9t v\u00e0i h\u00ecnh \u1ea3nh th\u00ec c\u0169ng kh\u00f4ng th\u1ec3 \u201cc\u1ee9u\u201d c\u1ea3 m\u1ed9t trang web g\u1eedi sai th\u00f4ng \u0111i\u1ec7p cho kh\u00e1ch truy c\u1eadp.<\/p>\n

\"H\u1ed7<\/p>\n

H\u1ed7 tr\u1ee3 \u0111a k\u00eanh v\u00e0 lu\u00f4n c\u00f3 s\u1eb5n khi kh\u00e1ch h\u00e0ng c\u1ea7n<\/p>\n<\/div>\n

4. T\u00f4i s\u1ebd t\u00ecm \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 t\u1eeb th\u01b0\u01a1ng hi\u1ec7u nhanh nh\u1ea5t qua k\u00eanh n\u00e0o?<\/h2>\n

Trong qu\u00e1 tr\u00ecnh mua s\u1eafm tr\u1ef1c tuy\u1ebfn, c\u00f3 h\u00e0ng t\u00e1 \u0111i\u1ec1u c\u00f3 th\u1ec3 kh\u00f4ng \u0111i \u0111\u00fang h\u01b0\u1edbng khi\u1ebfn m\u1ecdi th\u1ee9 tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p v\u00e0 c\u00e1ch nhanh nh\u1ea5t l\u00e0 ra kh\u1ecfi c\u1eeda h\u00e0ng: \u0111\u01a1n h\u00e0ng c\u00f3 th\u1ec3 b\u1ecb nh\u1ea7m l\u1eabn, chi ph\u00ed v\u1eadn chuy\u1ec3n m\u1eadp m\u1edd, qu\u00e1 tr\u00ecnh thanh to\u00e1n thi\u1ebfu minh b\u1ea1ch, s\u1ea3n ph\u1ea9m b\u1ecb giao tr\u1ec5 ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng nh\u01b0 \u0111\u00e3 h\u1ee9a.<\/p>\n

Th\u1ed1ng k\u00ea cho th\u1ea5y, 76% kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng live chat \u0111\u1ec3 ph\u1ea3n h\u1ed3i v\u00e0 t\u00ecm ki\u1ebfm s\u1ef1 tr\u1ee3 gi\u00fap trong qu\u00e1 tr\u00ecnh thanh to\u00e1n. N\u1ebfu \u0111\u00e2y l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean kh\u00e1ch h\u00e0ng mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n ho\u1eb7c h\u1ecd \u0111\u00e3 g\u1eb7p r\u1eafc r\u1ed1i t\u01b0\u01a1ng t\u1ef1 v\u1edbi c\u00e1c c\u1eeda h\u00e0ng kh\u00e1c th\u00ec cho d\u00f9 l\u00e0 nguy\u00ean nh\u00e2n n\u00e0o \u0111i n\u1eefa, h\u1ecd \u0111\u1ec1u mu\u1ed1n nhanh ch\u00f3ng t\u00ecm ra gi\u1ea3i ph\u00e1p \u2013 b\u1ea1n c\u00f3 lu\u00f4n \u1edf \u0111\u00f3 v\u00e0 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u00e1ng tin c\u1eady hay kh\u00f4ng?<\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1ea5n an kh\u00e1ch h\u00e0ng v\u00e0 kh\u1eafc ph\u1ee5c s\u1ef1 kh\u00f3 l\u01b0\u1eddng<\/i><\/strong><\/p>\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi l\u00e0 ch\u01b0a \u0111\u1ee7 \u2013 th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ef1 c\u1ed1ng hi\u1ebfn c\u1ee7a m\u00ecnh. M\u1ed9t c\u00e1ch \u0111\u1ec3 th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng lu\u00f4n h\u1ed7 tr\u1ee3 trong m\u1ecdi t\u00ecnh hu\u1ed1ng ch\u00ednh l\u00e0 th\u00f4ng qua hotline v\u00e0 livechat. Ch\u1ec9 c\u1ea7n th\u00eam livechat \u0111\u00e3 gi\u00fap Ez Texting t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean t\u1edbi 31% so v\u1edbi ban \u0111\u1ea7u.<\/p>\n

H\u01a1n n\u1eefa, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00ean nghi\u00ean c\u1ee9u ch\u00ednh s\u00e1ch ho\u00e0n tr\u1ea3 sao cho r\u00f5 r\u00e0ng v\u00e0 khoan dung. M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n cho UPS b\u1edfi Forrester Research \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng 81% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn mua t\u1eeb c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u00f3 ch\u00ednh s\u00e1ch ho\u00e0n tr\u1ea3 c\u1ee5 th\u1ec3 v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u1ea5n t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng ngay t\u1eeb khi kh\u00e1ch truy c\u1eadp b\u01b0\u1edbc v\u00e0o website. Tuy nhi\u00ean, \u0111\u1ec9nh cao c\u1ee7a tr\u1ea3i nghi\u1ec7m mua s\u1eafm l\u00e0 \u1edf trang thanh to\u00e1n \u2013 h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111\u00e3 \u201c\u0111i \u0111\u00f4i gi\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng\u201d \u0111\u1ec3 gi\u00fap h\u1ecd xo\u00e1 \u0111i nh\u1eefng n\u1ed7i s\u1ee3 h\u00e3i v\u00e0 tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (khi c\u00f3 r\u1ea5t nhi\u1ec1u v\u1ee5 l\u1eeba \u0111\u1ea3o, hack th\u00f4ng tin \u0111\u00e3 \u0111\u01b0\u1ee3c phanh phui) tr\u01b0\u1edbc khi \u1ea5n n\u00fat thanh to\u00e1n.<\/p>\n

Theo Herbert Lui<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • T\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng sau l\u1ea7n mua \u0111\u1ea7u ti\u00ean th\u1ebf n\u00e0o cho hi\u1ec7u qu\u1ea3?<\/em><\/li>\n
  • 3 sai l\u1ea7m ph\u1ed5 bi\u1ebfn v\u1ec1 t\u1ed1i \u01b0u ho\u00e1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Trong ph\u1ea7n hai n\u00e0y, h\u00e3y c\u00f9ng th\u1ea3o lu\u1eadn v\u00e0 \u0111\u01b0a ra c\u00e2u tr\u1ea3 l\u1eddi h\u1ee3p l\u00fd nh\u1ea5t cho nh\u1eefng th\u1eafc m\u1eafc \u201ckinh \u0111i\u1ec3n\u201d c\u1ee7a kh\u00e1ch h\u00e0ng: t\u1ea1i sao kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u0103ng k\u00fd th\u00f4ng tin th\u00e0nh vi\u00ean v\u00e0 k\u00eanh n\u00e0o c\u00f3 th\u1ec3 nh\u1eadn ph\u1ea3n h\u1ed3i nhanh nh\u1ea5t t\u1eeb th\u01b0\u01a1ng hi\u1ec7u?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51328"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51328"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51328\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}