{"id":51338,"date":"2023-12-19T23:43:38","date_gmt":"2023-12-19T16:43:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/giai-doan-mua-dien-hinh-cua-hanh-trinh-da-kenh-omnichannel.html"},"modified":"2023-12-19T23:43:38","modified_gmt":"2023-12-19T16:43:38","slug":"giai-doan-mua-dien-hinh-cua-hanh-trinh-da-kenh-omnichannel","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/giai-doan-mua-dien-hinh-cua-hanh-trinh-da-kenh-omnichannel.html","title":{"rendered":"Giai \u0111o\u1ea1n mua: \u0111i\u1ec3n h\u00ecnh c\u1ee7a h\u00e0nh tr\u00ecnh \u0111a k\u00eanh Omnichannel"},"content":{"rendered":"
C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng \u0111ong \u0111\u1ebfm k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng b\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng giao d\u1ecbch thu v\u1ec1. B\u1edfi h\u1ecd bi\u1ebft r\u1eb1ng, ngay c\u1ea3 \u0111\u00e3 khi hi\u1ec3u v\u00e0 l\u00e0m ch\u1ee7 to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh t\u1eeb nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng cho t\u1edbi giai \u0111o\u1ea1n ra quy\u1ebft \u0111\u1ecbnh mua, th\u00ec ch\u1ec9 khi kh\u00e1ch h\u00e0ng ho\u00e0n th\u00e0nh giao d\u1ecbch, ti\u1ec1n \u0111\u00e3 v\u00e0o t\u00fai th\u00ec t\u1ea5t c\u1ea3 c\u00e1c n\u1ed7 l\u1ef1c m\u1edbi c\u00f3 k\u1ebft qu\u1ea3. \u0110i\u1ec1u \u0111\u00f3 c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u n\u00ean t\u1eadp trung v\u00e0o giai \u0111o\u1ea1n mua h\u00e0ng, khi ng\u01b0\u1eddi mua \u0111\u00e3 chuy\u1ec3n t\u1edbi b\u01b0\u1edbc thanh to\u00e1n \u2013 c\u00f3 th\u1ec3 qua k\u00eanh tr\u1ef1c tuy\u1ebfn ho\u1eb7c t\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n

Giai \u0111o\u1ea1n mua h\u00e0ng l\u00e0 m\u1ed9t \u0111i\u1ec3m d\u1eef li\u1ec7u quan tr\u1ecdng. \u0110\u1ed3ng th\u1eddi n\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y, kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng mua m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m qua k\u00eanh tr\u1ef1c tuy\u1ebfn, s\u1ea3n ph\u1ea9m kh\u00e1c l\u1ea1i ch\u1ecdn mua t\u1ea1i c\u1eeda h\u00e0ng v\u1eadt l\u00fd th\u00ec \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, ng\u01b0\u1eddi mua ch\u1ee7 y\u1ebfu th\u00edch v\u00e0 l\u1ef1a ch\u1ecdn t\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn, ngay c\u1ea3 trong tr\u01b0\u1eddng h\u1ee3p h\u1ecd c\u00f3 \u00fd \u0111\u1ecbnh mua t\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n

Th\u1ed1ng k\u00ea c\u1ee7a Google cho th\u1ea5y, 83% kh\u00e1ch h\u00e0ng \u1edf M\u1ef9 gh\u00e9 c\u1eeda h\u00e0ng 07 ng\u00e0y g\u1ea7n \u0111\u00e2y khi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u1ec1u chia s\u1ebb: h\u1ecd \u0111\u00e3 t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean c\u00e1c trang online tr\u01b0\u1edbc khi t\u1edbi c\u1eeda h\u00e0ng, ch\u1eb3ng h\u1ea1n qua c\u00e1c video v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng. Ch\u01b0a h\u1ebft, con s\u1ed1 93% ng\u01b0\u1eddi mua h\u00e0ng n\u00f3i r\u1eb1ng h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng t\u00e0i nguy\u00ean tr\u1ef1c tuy\u1ebfn c\u0169ng l\u00e0 m\u1ed9t \u0111i\u1ec1u \u0111\u00e1ng l\u01b0u t\u00e2m v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"S\u1ed1<\/p>\n

L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn mua s\u1eafm tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng l\u00ean, trong t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c<\/p>\n<\/div>\n

T\u0103ng tr\u01b0\u1edfng trong t\u1eebng l\u0129nh v\u1ef1c\u00a0<\/i><\/h2>\n

C\u00e1ch \u0111\u00e2y kh\u00f4ng l\u00e2u, mua qu\u1ea7n \u00e1o ho\u1eb7c gi\u00e0y d\u00e9p tr\u1ef1c tuy\u1ebfn d\u01b0\u1eddng nh\u01b0 l\u00e0 m\u1ed9t vi\u1ec7c k\u1ef3 l\u1ea1. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 mua qu\u1ea7n \u00e1o m\u00e0 kh\u00f4ng c\u1ea7n th\u1eed? Th\u1ef1c t\u1ebf \u0111\u00e3 kh\u00e1c x\u01b0a, t\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, may m\u1eb7c l\u00e0 m\u1ed9t danh m\u1ee5c b\u00e1n l\u1ebb \u0111a k\u00eanh th\u1ef1c s\u1ef1 v\u1edbi 70% kh\u00e1ch h\u00e0ng ch\u1ecdn mua qu\u1ea7n \u00e1o c\u1ea3 trong c\u1eeda h\u00e0ng v\u00e0 tr\u1ef1c tuy\u1ebfn; 23% cho bi\u1ebft h\u1ecd ch\u1ec9 mua s\u1eafm qu\u1ea7n \u00e1o tr\u1ef1c tuy\u1ebfn.<\/p>\n

T\u1ea5t nhi\u00ean, v\u1eabn c\u00f2n m\u1ed9t lo\u1ea1t s\u1ea3n ph\u1ea9m ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c mua t\u1ea1i c\u1eeda h\u00e0ng, ch\u1eb3ng h\u1ea1n \u0111\u1ed3 d\u00f9ng v\u1ec7 sinh, m\u1ef9 ph\u1ea9m ho\u1eb7c \u0111\u1ed3 gia d\u1ee5ng. Khi n\u00f3i \u0111\u1ebfn h\u00e0ng t\u1ea1p h\u00f3a, 77% n\u00f3i r\u1eb1ng h\u1ecd ch\u1ec9 mua t\u1ea1i c\u1eeda h\u00e0ng nh\u01b0ng c\u0169ng chia s\u1ebb r\u1eb1ng \u0111ang t\u00ecm ki\u1ebfm c\u00e1c c\u1eeda h\u00e0ng\/ th\u01b0\u01a1ng hi\u1ec7u tin c\u1eady \u0111\u1ec3 mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/p>\n

Tuy nhi\u00ean, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi \u0111\u00e3 mua \u0111\u1ed3 th\u1ec3 thao tr\u00ean c\u00e1c trang tr\u1ef1c tuy\u1ebfn \u0111\u00e3 t\u0103ng l\u00ean h\u01a1n 75% trong 3 qu\u00fd \u0111\u1ea7u , t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 so v\u1edbi s\u00e1u th\u00e1ng tr\u01b0\u1edbc. V\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c thi\u1ebft b\u1ecb gia d\u1ee5ng k\u00edch th\u01b0\u1edbc l\u1edbn, m\u1ee9c t\u0103ng tr\u01b0\u1edfng chung trong danh m\u1ee5c tr\u1ef1c tuy\u1ebfn c\u0169ng r\u1ea5t \u0111\u00e1ng k\u1ec3 trong c\u00f9ng kho\u1ea3ng th\u1eddi gian \u0111\u00f3 \u2013 t\u0103ng g\u1ea7n 28%. Ngay c\u1ea3 th\u1ef1c ph\u1ea9m v\u00e0 c\u00e1c m\u1eb7t h\u00e0ng th\u01b0\u1eddng b\u00e1n trong ti\u1ec7m t\u1ea1p h\u00f3a c\u0169ng ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng 19%.<\/p>\n

Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng li\u1ec1n m\u1ea1ch h\u01a1n<\/i><\/h2>\n

Kh\u1ea3o s\u00e1t cho th\u1ea5y 68% ng\u01b0\u1eddi d\u00f9ng n\u00f3i r\u1eb1ng h\u1ecd \u0111ang t\u00ecm c\u00e1ch mua s\u1eafm tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n trong n\u0103m t\u1edbi.<\/p>\n

L\u00fd do kh\u00e1 \u0111\u01a1n gi\u1ea3n khi ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng n\u00f3i r\u1eb1ng tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c t\u1ed1t h\u01a1n so v\u1edbi khi mua t\u1ea1i c\u1eeda h\u00e0ng, theo c\u00e1c kh\u00eda c\u1ea1nh c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n

    \n
  • \u0110i\u1ec1u h\u01b0\u1edbng t\u1ed1t h\u01a1n:<\/strong> 66% ng\u01b0\u1eddi mua h\u00e0ng n\u00f3i r\u1eb1ng h\u1ecd th\u00edch mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u00ecm c\u00e1c m\u1eb7t h\u00e0ng m\u00e0 h\u1ecd mu\u1ed1n mua so v\u1edbi ch\u1ec9 27% s\u1ed1 ng\u01b0\u1eddi th\u00edch ngo\u1ea1i tuy\u1ebfn.<\/li>\n
  • Th\u00eam g\u1ee3i \u00fd v\u00e0 tip mua s\u1eafm:<\/strong> 59% cho bi\u1ebft h\u1ecd th\u00edch truy c\u1eadp tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 nh\u1eadn c\u00e1c \u0111\u1ec1 xu\u1ea5t ho\u1eb7c g\u1ee3i \u00fd h\u1eefu \u00edch v\u1ec1 nh\u1eefng g\u00ec c\u1ea7n mua, so v\u1edbi 28% cho ngo\u1ea1i tuy\u1ebfn.<\/li>\n
  • Gi\u00e1 t\u1ed1t h\u01a1n:<\/strong> 59% n\u00f3i r\u1eb1ng h\u1ecd th\u00edch mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 t\u1ed1t nh\u1ea5t<\/li>\n<\/ul>\n

    N\u00f3i c\u00e1ch kh\u00e1c, m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y r\u1eb1ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y m\u1eb7t h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd, \u01b0u \u0111\u00e3i h\u01a1n v\u00e0 \u0111\u1ed3ng th\u1eddi tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn c\u0169ng li\u1ec1n m\u1ea1ch h\u01a1n.<\/p>\n

    \"Giai<\/p>\n

    Giai \u0111o\u1ea1n mua h\u00e0ng ch\u00ednh l\u00e0 minh ch\u1ee9ng \u0111i\u1ec3n h\u00ecnh c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111a k\u00eanh Omnichannel<\/p>\n<\/div>\n

    \u1ee8ng d\u1ee5ng Omnichannel \u0111\u1ec3 kh\u00e1c bi\u1ec7t v\u00e0 gi\u00e0nh chi\u1ebfn th\u1eafng<\/i><\/h2>\n

    M\u1eb7c d\u00f9 mua s\u1eafm tr\u1ef1c tuy\u1ebfn ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n tr\u00ean nhi\u1ec1u danh m\u1ee5c m\u1eb7t h\u00e0ng, t\u0103ng nhanh v\u1ec1 l\u01b0\u1ee3ng kh\u00e1ch nh\u01b0ng th\u1ef1c t\u1ebf cho th\u1ea5y kh\u00e1ch h\u00e0ng v\u1eabn duy tr\u00ec th\u00e1i \u0111\u1ed9 t\u00edch c\u1ef1c v\u1edbi c\u1ea3 k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn. Khi n\u00f3i \u0111\u1ebfn phim \u1ea3nh, s\u00e1ch v\u00e0 video games, 68% ng\u01b0\u1eddi mua n\u00f3i r\u1eb1ng h\u1ecd l\u1ef1a ch\u1ecdn c\u00e1c m\u1eb7t h\u00e0ng n\u00e0y c\u1ea3 trong c\u1eeda h\u00e0ng v\u00e0 tr\u00ean k\u00eanh tr\u1ef1c tuy\u1ebfn; v\u1edbi \u0111\u1ed3 ch\u01a1i l\u00e0 66% v\u00e0 \u0111\u1ed3 \u0111i\u1ec7n gia d\u1ee5ng l\u00e0 64% kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn.<\/p>\n

    X\u00e9t cho c\u00f9ng, t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng, \u0111em \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh li\u1ec1n m\u1ea1ch, cho d\u00f9 kh\u00e1ch h\u00e0ng ch\u1ec9 mua s\u1eafm tr\u1ef1c tuy\u1ebfn ho\u1eb7c t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u01b0\u1edbc khi \u0111\u1ebfn c\u1eeda h\u00e0ng. B\u1ea5t k\u1ec3 l\u00fd do n\u00e0o, h\u00e3y \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n:<\/p>\n

      \n
    • T\u00edch h\u1ee3p:<\/strong> hi\u1ec3n th\u1ecb s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m s\u1eb5n c\u00f3 t\u1ea1i c\u00e1c v\u1ecb tr\u00ed b\u1eaft m\u1eaft, d\u1ec5 nh\u00ecn tr\u00ean website ho\u1eb7c qua c\u00e1c k\u00eanh t\u00ecm ki\u1ebfm.<\/li>\n
    • T\u1ed1c \u0111\u1ed9:<\/strong> T\u1ed1c \u0111\u1ed9 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m, \u0111\u00f4i khi c\u00f2n hi\u1ec7u qu\u1ea3 h\u01a1n c\u1ea3 t\u1ed1c \u0111\u1ed9 b\u00e1n t\u1ea1i c\u1eeda h\u00e0ng.<\/li>\n
    • H\u1eefu \u00edch:<\/strong> T\u1ed1i \u01b0u h\u00f3a c\u00e1c ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd \u0111ang c\u1ea7n c\u0169ng nh\u01b0 gi\u00fap kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i d\u1ec5 d\u00e0ng t\u1ea1i n\u01a1i h\u1ecd \u0111\u00e3 r\u1eddi \u0111i.<\/li>\n<\/ul>\n

      N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0m theo c\u00e1c y\u1ebfu t\u1ed1 \u1edf tr\u00ean \u0111\u1ec3 th\u1ef1c s\u1ef1 tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111a k\u00eanh t\u1ea1i giai \u0111o\u1ea1n b\u00e1n h\u00e0ng, b\u1ea1n s\u1ebd th\u1ef1c s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 s\u1eb5n s\u00e0ng chi\u1ebfn th\u1eafng.<\/p>\n

      Theo Sarah Bradley, Stephanie Cao<\/em><\/p>\n

      B\u00e0i li\u00ean quan:\u00a0<\/em><\/p>\n

        \n
      • Kh\u00e1c bi\u1ec7t gi\u1eefa Omni-channel v\u00e0 Multi-channel<\/li>\n
      • Omni-channel v\u00e0 t\u00e1c \u0111\u1ed9ng thay \u0111\u1ed5i h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Giai \u0111o\u1ea1n mua h\u00e0ng l\u00e0 m\u1ed9t \u0111i\u1ec3m d\u1eef li\u1ec7u quan tr\u1ecdng. \u0110\u1ed3ng th\u1eddi n\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y, kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng mua m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m qua k\u00eanh tr\u1ef1c tuy\u1ebfn, s\u1ea3n ph\u1ea9m kh\u00e1c l\u1ea1i ch\u1ecdn mua t\u1ea1i c\u1eeda h\u00e0ng v\u1eadt l\u00fd th\u00ec \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, ng\u01b0\u1eddi mua ch\u1ee7 y\u1ebfu th\u00edch v\u00e0 l\u1ef1a ch\u1ecdn t\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn, ngay c\u1ea3 trong tr\u01b0\u1eddng h\u1ee3p h\u1ecd c\u00f3 \u00fd \u0111\u1ecbnh mua t\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51338"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51338"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51338\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}