{"id":51341,"date":"2023-12-19T23:44:53","date_gmt":"2023-12-19T16:44:53","guid":{"rendered":"https:\/\/masterskills.org\/blog\/bac-cau-truc-tuyen-ngoai-tuyen-bai-hoc-lon-tu-cac-doanh-nghiep-nho.html"},"modified":"2023-12-19T23:44:53","modified_gmt":"2023-12-19T16:44:53","slug":"bac-cau-truc-tuyen-ngoai-tuyen-bai-hoc-lon-tu-cac-doanh-nghiep-nho","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/bac-cau-truc-tuyen-ngoai-tuyen-bai-hoc-lon-tu-cac-doanh-nghiep-nho.html","title":{"rendered":"B\u1eafc c\u1ea7u tr\u1ef1c tuy\u1ebfn \u2013 ngo\u1ea1i tuy\u1ebfn: B\u00e0i h\u1ecdc l\u1edbn t\u1eeb c\u00e1c doanh nghi\u1ec7p nh\u1ecf"},"content":{"rendered":"
Ngay c\u1ea3 khi kh\u00e1ch h\u00e0ng d\u1ea7n tr\u1edf th\u00e0nh nh\u1eefng c\u00f4ng d\u00e2n s\u1ed1, mua s\u1eafm tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n, c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd v\u1eabn l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi. \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi, c\u00f3 th\u1ec3 l\u00e0 do thi\u1ebfu ki\u00ean nh\u1eabn \u2013 mu\u1ed1n nh\u1eefng g\u00ec m\u00ecnh mu\u1ed1n ngay l\u1eadp t\u1ee9c. Ho\u1eb7c v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c, h\u1ecd ch\u1ec9 tho\u1ea3i m\u00e1i h\u01a1n khi mua tr\u1ef1c ti\u1ebfp, \u0111\u01b0\u1ee3c s\u1edd t\u1eadn tay, xem t\u1eadn m\u1eaft ngay c\u1ea3 khi \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u1ea7u h\u1ebft nghi\u00ean c\u1ee9u qua c\u00e1c k\u00eanh online, v.v.<\/p>\n

V\u00ec v\u1eady, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c doanh nghi\u1ec7p n\u00ean n\u1eafm v\u1eefng c\u1ea3 kh\u00eda c\u1ea1nh tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn, l\u00e0m sao \u0111\u1ed3ng b\u1ed9 \u0111\u1ec3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00f4ng b\u1ecb ng\u1eaft qu\u00e3ng, thi\u1ebfu li\u1ec1n m\u1ea1ch, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong b\u1ed1i c\u1ea3nh ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n.<\/p>\n

Trong b\u00e0i vi\u1ebft h\u00f4m nay, h\u00e3y c\u00f9ng Masterskills h\u1ecdc h\u1ecfi kinh nghi\u1ec7m t\u1eeb c\u00e1c doanh nghi\u1ec7p nh\u1ecf \u0111i\u1ec3n h\u00ecnh trong vi\u1ec7c k\u1ebft n\u1ed1i gi\u1eefa online v\u00e0 c\u1eeda h\u00e0ng v\u1eadt l\u00fd. H\u00e3y c\u00f9ng tham kh\u1ea3o v\u00e0 b\u00ecnh lu\u1eadn!<\/p>\n

\"X\u00e2y<\/p>\n

X\u00e2y c\u00e2y c\u1ea7u v\u1eefng ch\u1eafc gi\u1eefa qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 c\u1eeda h\u00e0ng v\u1eadt l\u00fd \u0111\u1ec3 s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

\u0110\u01b0a \u201cph\u00e9p thu\u1eadt\u201d trong th\u1ef1c t\u1ebf v\u00e0o tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn<\/h2>\n

H\u00e3y xem c\u00e1ch m\u1ed9t c\u1eeda h\u00e0ng t\u1ed5ng h\u1ee3p \u1edf d\u00e3y n\u00fai Ozark xa x\u00f4i \u2013 m\u1ed9t \u0111i\u1ec3n h\u00ecnh trong ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn th\u00e0nh c\u00f4ng \u0111\u00e3 \u1ee9ng d\u1ee5ng nh\u1eefng \u201cph\u00e9p thu\u1eadt\u201d n\u00e0o t\u1eeb cu\u1ed9c s\u1ed1ng \u0111\u1eddi th\u01b0\u1eddng nh\u00e9!<\/p>\n

Alicia Rehmert \u0111\u00e3 m\u1edf c\u1eeda h\u00e0ng Lange General t\u1ea1i Steelville, Missouri v\u00e0o n\u0103m 2014, ch\u1ee7 y\u1ebfu l\u00e0 b\u1edfi mong mu\u1ed1n c\u00f3 tr\u1ea3i nghi\u1ec7m b\u00e1n l\u1ebb t\u1ed1t h\u01a1n t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd. T\u1ea1i khu v\u1ef1c n\u00e0y, r\u1ea5t \u00edt c\u1eeda h\u00e0ng hay \u0111\u1ecba \u0111i\u1ec3m b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c c\u00f9ng m\u1ecdi ng\u01b0\u1eddi v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u00fa v\u1ecb, li\u1ec1n m\u1ea1ch v\u00e0 \u1ea5n t\u01b0\u1ee3ng l\u1ea1i c\u00e0ng xa x\u1ec9.<\/p>\n

Nh\u1eefng c\u1eeda h\u00e0ng l\u1edbn trong khu v\u1ef1c \u0111\u1ec1u na n\u00e1 gi\u1ed1ng nhau v\u00e0 d\u01b0\u1eddng nh\u01b0 r\u1ea5t kh\u00f3 \u0111\u1ec3 t\u00ecm ra \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o, kh\u00e1c bi\u1ec7t. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fd do Alicia ph\u00e1t tri\u1ec3n Lange General Store, m\u1ed9t c\u1eeda h\u00e0ng l\u1ea1 v\u00e0 \u0111\u1ed9c, v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c m\u00f3n \u0111\u1ed3 ch\u01a1i c\u1ed5 \u0111i\u1ec3n, h\u01a1n m\u1ed9t tr\u0103m h\u01b0\u01a1ng v\u1ecb n\u01b0\u1edbc soda \u0111\u00f3ng chai, \u0111\u1ed3 trang tr\u00ed n\u1ed9i th\u1ea5t, kh\u0103n tr\u1ea3i gi\u01b0\u1eddng v\u00e0 r\u1ea5t nhi\u1ec1u c\u00e1c m\u00f3n h\u00e0ng c\u1ed5 kh\u00e1c.<\/p>\n

Alicia mu\u1ed1n c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i h\u01a1n, nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng h\u01a1n, v\u00ec l\u1ebd \u0111\u00f3, v\u00e0o c\u00f4 \u0111\u00e3 m\u1edf m\u1ed9t website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 t\u00edch h\u1ee3p qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng s\u1ed1. 90% ti\u1ec1n qu\u1ea3ng c\u00e1o c\u1ee7a c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c chia cho c\u00e1c k\u00eanh s\u1ed1, thu v\u1ec1 70% doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u1ebfn t\u1eeb ngu\u1ed3n Google AdWords. Trong n\u0103m qua, Lange General Store \u0111\u00e3 t\u0103ng g\u1ea5p \u0111\u00f4i doanh s\u1ed1 v\u00e0 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n

D\u00f9 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u0103ng nhanh l\u00e0 v\u1eady, t\u1eebng \u201ckh\u00e1ch h\u00e0ng s\u1ed1\u201d c\u1ee7a c\u1eeda h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m m\u1ed9t d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u1ea5n t\u01b0\u1ee3ng, c\u1ea3m x\u00fac v\u00e0 \u201ccon ng\u01b0\u1eddi\u201d. Trong t\u1eebng \u0111\u01a1n h\u00e0ng, Lange General Store \u0111\u1ec1u g\u1eedi k\u00e8m m\u1ed9t t\u1ea5m thi\u1ec7p v\u1edbi l\u1eddi c\u1ea3m \u01a1n vi\u1ebft tay, hai ph\u1ea7n k\u1eb9o Tootsie Rolls v\u00e0 Bit-O-Honey \u0111\u1eb7c tr\u01b0ng c\u1ee7a c\u1eeda h\u00e0ng. Alicia chia s\u1ebb r\u1eb1ng, \u0111\u00e2y ch\u00ednh l\u00e0 c\u00e1ch m\u00e0 ch\u00fang t\u00f4i chia s\u1ebb \u201cd\u1ecbch v\u1ee5 l\u1ed7i th\u1eddi\u201d v\u1edbi t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, cho d\u00f9 \u0111\u00f3 c\u00f3 ph\u1ea3i l\u00e0 ng\u01b0\u1eddi b\u01b0\u1edbc qua b\u1eadc c\u1eeda c\u1ee7a c\u1eeda h\u00e0ng hay kh\u00f4ng.<\/p>\n

\"Vai<\/p>\n

Vai tr\u00f2 c\u1ee7a video l\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn<\/p>\n<\/div>\n

Khai th\u00e1c Video t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 b\u00e1n t\u1ea1i c\u1eeda h\u00e0ng<\/h2>\n

C\u0169ng c\u00f3 nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb \u0111i\u1ec1u h\u00e0nh c\u00e1c website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0ng l\u1ea1i s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o s\u1ed1 \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd.<\/p>\n

Khi Amanda Dailey v\u00e0 Julie Araujo th\u00e0nh l\u1eadp Queork \u2013 website chuy\u00ean b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t li\u1ec7u b\u1ea7n ch\u1ea5t l\u01b0\u1ee3ng cao t\u1eeb gi\u00e0y d\u00e9p \u0111\u1ebfn t\u00fai x\u00e1ch, \u1ed1p \u0111i\u1ec7n tho\u1ea1i v.v, h\u1ecd b\u00e1n tr\u1ef1c tuy\u1ebfn, nh\u01b0ng nhanh ch\u00f3ng m\u1edf m\u1ed9t c\u1eeda h\u00e0ng \u1edf New Orleans. \u201cCh\u00fang t\u00f4i mu\u1ed1n m\u1eddi m\u1ecdi ng\u01b0\u1eddi t\u1edbi \u00a0c\u1eeda h\u00e0ng \u0111\u1ec3 t\u1eadn tay l\u1ef1a ch\u1ecdn\u201d, Amanda chia s\u1ebb. V\u00ec l\u1ebd \u0111\u00f3, h\u1ecd \u0111\u00e3 thi\u1ebft k\u1ebf v\u00e0 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch du l\u1ecbch khi l\u00ean k\u1ebf ho\u1ea1ch cho chuy\u1ebfn \u0111i t\u1edbi New Orleans c\u0169ng s\u1ebd quan t\u00e2m, t\u00ecm hi\u1ec3u vi\u1ec7c t\u1edbi \u0111\u1ebfn c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd. V\u00e0 \u0111\u1ec3 c\u00f3 th\u00eam ch\u1ea5t x\u00fac t\u00e1c gi\u1eefa tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn, YouTube ch\u00ednh l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p. \u201cKh\u00e1ch h\u00e0ng mu\u1ed1n xem c\u00e1ch c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c t\u1ea1o ra. V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u00e1p \u1ee9ng cung c\u1ea5p c\u1ee7a c\u00e1c Th\u01b0\u1ee3ng \u0111\u1ebf th\u00f4ng qua c\u00e1c video YouTube\u201d, Amanda b\u1ed5 sung th\u00eam.<\/p>\n

Th\u1ea3 c\u00e2u n\u01a1i c\u00f3 c\u00e1<\/h2>\n

Qua nghi\u00ean c\u1ee9u, ch\u00fang t\u00f4i c\u0169ng th\u1ea5y r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n \u0111ang ph\u1ee5 thu\u1ed9c v\u00e0o truy\u1ec1n th\u00f4ng s\u1ed1. \u0110i\u1ec1u n\u00e0y r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng c\u1ee7a c\u00e1c c\u00f4ng ty c\u00f3 kh\u00e1ch h\u00e0ng \u1edf c\u00e1c \u0111\u1ecba \u0111i\u1ec3m xa v\u00e0 tr\u1ea3i d\u00e0i gi\u1ed1ng nh\u01b0 kh\u00e1ch thu\u00ea c\u1ee7a Great Alaskan Holidays \u2013 m\u1ed9t \u0111\u01a1n v\u1ecb chuy\u00ean cho thu\u00ea \u201cc\u00e1c c\u0103n nh\u00e0 di \u0111\u1ed9ng\u201d. Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb c\u1ee7a Anchorage cho bi\u1ebft, kho\u1ea3ng 90% kh\u00e1ch h\u00e0ng cho thu\u00ea c\u1ee7a h\u1ecd \u0111\u1ebfn t\u1eeb c\u00e1c th\u00e0nh ph\u1ed1 kh\u00e1c, th\u1eadm ch\u00ed tr\u1ea3i d\u00e0i t\u1edbi 48 qu\u1ed1c gia kh\u00e1c nhau.<\/p>\n

\u00d4ng \u01b0\u1edbc t\u00ednh r\u1eb1ng kho\u1ea3ng 65% kh\u00e1ch h\u00e0ng c\u1ee7a c\u00f4ng ty \u0111\u1ebfn t\u1eeb ngu\u1ed3n qu\u1ea3ng c\u00e1o Google. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111ang \u0111\u1ea9y m\u1ea1nh qu\u00e1 tr\u00ecnh k\u1ebft h\u1ee3p c\u00e1c n\u1ed7 l\u1ef1c tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn, x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p, h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch v\u00e0 c\u00e1c doanh nghi\u1ec7p l\u00e2n c\u1eadn \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho d\u1ecbch v\u1ee5 \u0111\u1eb7c bi\u1ec7t c\u1ee7a m\u00ecnh.<\/p>\n

T\u1ea5t nhi\u00ean, c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng t\u1edbi mua s\u1eafm m\u1edbi ch\u1ec9 l\u00e0 m\u1ed9t b\u01b0\u1edbc trong m\u1ed9t h\u00e0nh tr\u00ecnh d\u00e0i h\u01a1i. M\u1ed9t khi h\u1ecd \u1edf \u0111\u00f3, c\u00e1c quy t\u1eafc kinh doanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ed3ng b\u1ed9: cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u1ea5n t\u01b0\u1ee3ng. Nh\u01b0 c\u00e1c doanh nghi\u1ec7p \u1edf tr\u00ean ch\u1ee9ng minh, c\u00e1c c\u00f4ng c\u1ee5 s\u1ed1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 bi\u1ebfn \u0111i\u1ec1u \u0111\u00f3 th\u00e0nh hi\u1ec7n th\u1ef1c.<\/p>\n

Theo Think with Google<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

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  • Th\u1ebf n\u00e0o l\u00e0 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111a k\u00eanh Omnichannel?<\/em><\/li>\n
  • \u0110\u01b0a kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    V\u00ec v\u1eady, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c doanh nghi\u1ec7p n\u00ean n\u1eafm v\u1eefng c\u1ea3 kh\u00eda c\u1ea1nh tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn, l\u00e0m sao \u0111\u1ed3ng b\u1ed9 \u0111\u1ec3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00f4ng b\u1ecb ng\u1eaft qu\u00e3ng, thi\u1ebfu li\u1ec1n m\u1ea1ch, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong b\u1ed1i c\u1ea3nh ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51341"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51341"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51341\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}