{"id":51344,"date":"2023-12-19T23:45:41","date_gmt":"2023-12-19T16:45:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/doanh-nghiep-nho-giai-bai-toan-mo-rong-tap-khach-hang-the-nao.html"},"modified":"2023-12-19T23:45:41","modified_gmt":"2023-12-19T16:45:41","slug":"doanh-nghiep-nho-giai-bai-toan-mo-rong-tap-khach-hang-the-nao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/doanh-nghiep-nho-giai-bai-toan-mo-rong-tap-khach-hang-the-nao.html","title":{"rendered":"Doanh nghi\u1ec7p nh\u1ecf, gi\u1ea3i b\u00e0i to\u00e1n m\u1edf r\u1ed9ng t\u1eadp kh\u00e1ch h\u00e0ng th\u1ebf n\u00e0o?"},"content":{"rendered":"
T\u0103ng tr\u01b0\u1edfng trong kinh doanh c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh kh\u00f3 kh\u0103n v\u00e0 l\u00e2u d\u00e0i, \u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u1eefng doanh nghi\u1ec7p nh\u1ecf. \u0110\u1ec3 ti\u1ebfn t\u1eebng b\u01b0\u1edbc \u201cch\u1eadm m\u00e0 ch\u1eafc\u201d, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n li\u00ean t\u1ee5c t\u00ecm c\u00e1ch m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng v\u00e0 chu\u1ea9n b\u1ecb cho m\u00ecnh nh\u1eefng ngu\u1ed3n \u1ed5n \u0111\u1ecbnh \u0111\u1ec3 b\u1ed5 sung l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o \u0111\u1ec3 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf x\u00e2y d\u1ef1ng cho m\u00ecnh m\u1ed9t h\u1ec7 th\u1ed1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, sau \u0111\u00f3, t\u1eadp trung, n\u1ed7 l\u1ef1c bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"X\u00e1c<\/p>\n

X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/p>\n<\/div>\n

1. X\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h2>\n

B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a vi\u1ec7c m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u00ednh l\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. S\u1ebd kh\u00f4ng th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng n\u1ebfu kh\u00f4ng bi\u1ebft ch\u00ednh x\u00e1c \u0111\u00f3 l\u00e0 ai, c\u00f3 \u0111i\u1ec3m g\u00ec kh\u00e1c bi\u1ec7t hay c\u1ea7n l\u01b0u \u00fd. V\u00ec v\u1eady, y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft l\u00e0 ph\u1ea3i nghi\u00ean c\u1ee9u \u0111\u1ed1i t\u01b0\u1ee3ng, \u0111\u01b0a ra ch\u00e2n dung kh\u00e1ch h\u00e0ng r\u00f5 r\u00e0ng xem h\u1ecd l\u00e0 ai, s\u1ed1ng \u1edf \u0111\u00e2u, th\u00edch l\u00e0m g\u00ec, m\u1ee9c thu nh\u1eadp, l\u1ed1i s\u1ed1ng, t\u00ednh c\u00e1ch nh\u01b0 th\u1ebf n\u00e0o v\u00e0 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd qua c\u00e1c k\u00eanh ra sao v.v.<\/p>\n

N\u1ebfu ch\u01b0a c\u00f3, b\u1ea1n c\u0169ng n\u00ean chu\u1ea9n b\u1ecb m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb to\u00e0n di\u1ec7n v\u1edbi ph\u1ea7n nghi\u00ean c\u1ee9u v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u01b0\u1edbc khi \u0111\u1ebfn c\u00e1c b\u01b0\u1edbc tri\u1ec3n khai c\u1ee5 th\u1ec3.<\/p>\n

2. Ch\u1ecdn h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o th\u00f4ng minh<\/h2>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o Leads, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng \u2013 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh tr\u1ea3 ph\u00ed ho\u1eb7c kh\u00f4ng m\u1ea5t ph\u00ed \u0111\u1ec3 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Sau \u0111\u00f3, ti\u1ebfn h\u00e0nh \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3, ch\u1ecdn l\u1ecdc k\u00eanh t\u1ed1i \u01b0u theo t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, khai th\u00e1c k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb \u0111\u00e3 chu\u1ea9n b\u1ecb \u1edf tr\u00ean \u0111\u1ec3 t\u00ecm ra ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u chi ph\u00ed nh\u1ea5t.<\/p>\n

M\u1ed9t s\u1ed1 k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c khai th\u00e1c nhi\u1ec1u nh\u1ea5t ph\u1ea3i k\u1ec3 t\u1edbi: website, blog, m\u1ea1ng x\u00e3 h\u1ed9i, s\u1ef1 ki\u1ec7n ng\u00e0nh, kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng m\u1edbi, qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n PPC v\u00e0 m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng kh\u00e1c.<\/p>\n

\"Ph\u1ec5u<\/p>\n

Ph\u1ec5u b\u00e1n h\u00e0ng v\u1edbi ph\u1ea7n \u0111\u1ea7u thu h\u00fat kh\u00e1ch h\u00e0ng \u0111i\u1ec1n form<\/p>\n<\/div>\n

3. T\u1ea1o ph\u1ec5u b\u00e1n h\u00e0ng<\/h2>\n

M\u1ed9t khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111ang nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng th\u1ebf n\u00e0o c\u0169ng nh\u01b0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd, b\u1ea1n c\u1ea7n chu\u1ea9n b\u1ecb k\u1ebf ho\u1ea1ch \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng. Ph\u1ea7n \u0111\u1ea7u c\u1ee7a ph\u1ec5u t\u1eadp trung thu h\u00fat kh\u00e1ch h\u00e0ng \u0111i\u1ec1n form \u0111\u1ec3 nh\u1eadn qu\u00e0, phi\u1ebfu gi\u1ea3m gi\u00e1, m\u1eabu th\u1eed ho\u1eb7c m\u1ed9t s\u1ed1 \u01b0u \u0111\u00e3i gi\u00e1 tr\u1ecb kh\u00e1c.<\/p>\n

\u0110\u1ed3ng th\u1eddi, \u0111\u1ec3 theo d\u00f5i h\u00e0nh tr\u00ecnh c\u1ee7a Leads qua c\u00e1c b\u01b0\u1edbc chuy\u1ec3n \u0111\u1ed5i, th\u01b0\u01a1ng hi\u1ec7u n\u00ean ch\u00fa tr\u1ecdng t\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u CRM \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng h\u01a1n qua t\u1eebng \u0111i\u1ec3m ch\u1ea1m.<\/p>\n

4. L\u00ean k\u1ecbch b\u1ea3n chu\u1ed7i email \u0111\u1ec3 t\u1ea1o l\u00f2ng tin n\u01a1i kh\u00e1ch h\u00e0ng<\/h2>\n

Sau giai \u0111o\u1ea1n ti\u1ebfp c\u1eadn \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u, \u0111\u00e3 \u0111\u1ebfn l\u00fac t\u1ea1o ni\u1ec1m tin n\u01a1i kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a h\u1ecd t\u1eeb giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua b\u01b0\u1edbc ph\u00e1t sinh giao d\u1ecbch (v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 ti\u1ebfp t\u1ee5c mua). M\u1ed9t trong nh\u1eefng k\u00eanh t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i nh\u1ea5t qu\u00e1n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u00ednh l\u00e0 email marketing. Tuy nhi\u00ean, c\u0169ng \u0111\u1eebng v\u00ec n\u00f3ng v\u1ed9i mu\u1ed1n ch\u1ed1t sales m\u00e0 ng\u00e0y n\u00e0o c\u0169ng spam h\u1ecd, h\u00e3y \u201c\u0111i \u0111\u00f4i gi\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng\u201d \u0111\u1ec3 s\u00e1ng t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0 c\u1ea7n thi\u1ebft nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

\"S\u1eed<\/p>\n

S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

5. K\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng qua m\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n

M\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1o cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u01a1 h\u1ed9i \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c, tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 sinh chuy\u1ec3n \u0111\u1ed5i. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o trang Facebook, Twitter, t\u00e0i kho\u1ea3n Pinterest ho\u1eb7c k\u00eanh YouTube \u0111\u1ec3 thu h\u00fat, k\u1ebft n\u1ed1i c\u00e1 nh\u00e2n ho\u00e1 v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, sau \u0111\u00f3 \u0111\u01b0a h\u1ecd v\u00e0o ph\u1ec5u b\u00e1n h\u00e0ng \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng.<\/p>\n

Ch\u01b0a h\u1ebft, khi \u0111\u00e3 c\u00f3 m\u1ed9t danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 tr\u00f2 chuy\u1ec7n, t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n mong mu\u1ed1n, nhu c\u1ea7u \u0111\u1ec3 t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh, t\u1ed1i \u01b0u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cho g\u1ea7n g\u0169i, ph\u00f9 h\u1ee3p h\u01a1n. C\u00e0ng nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m t\u00edch c\u1ef1c trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, c\u00e1c Th\u01b0\u1ee3ng \u0110\u1ebf s\u1ebd c\u00e0ng tin t\u01b0\u1edfng v\u00e0 nhanh ch\u00f3ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

T\u1ea1o Leads l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i v\u00e0 li\u00ean t\u1ee5c. N\u1ebfu c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t h\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c m\u1eb9o \u0111\u00e3 \u0111\u01b0\u1ee3c Masterskills chia s\u1ebb \u1edf tr\u00ean, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a h\u1ecd tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi trung th\u00e0nh th\u1eadm ch\u00ed \u0111\u1ea1i s\u1ee9 \u0111\u1ec3 chia s\u1ebb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Theo Thebalancesmb.com<\/i><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • Chinh ph\u1ee5c 6 nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn (Ph\u1ea7n 1)<\/em><\/li>\n
  • L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean \u0111a k\u00eanh?<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o \u0111\u1ec3 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf x\u00e2y d\u1ef1ng cho m\u00ecnh m\u1ed9t h\u1ec7 th\u1ed1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, sau \u0111\u00f3, t\u1eadp trung, n\u1ed7 l\u1ef1c bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51344"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51344"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51344\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}