{"id":51348,"date":"2023-12-19T23:46:45","date_gmt":"2023-12-19T16:46:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/khac-biet-giua-omni-channel-va-multi-channel.html"},"modified":"2023-12-19T23:46:45","modified_gmt":"2023-12-19T16:46:45","slug":"khac-biet-giua-omni-channel-va-multi-channel","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/khac-biet-giua-omni-channel-va-multi-channel.html","title":{"rendered":"Kh\u00e1c bi\u1ec7t gi\u1eefa Omni-channel v\u00e0 Multi-channel"},"content":{"rendered":"<div id=\"test\">Nh\u01b0 \u0111\u00e3 chia s\u1ebb trong b\u00e0i vi\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 Multi-channel, trong b\u00e0i vi\u1ebft h\u00f4m nay, Masterskills s\u1ebd c\u00f9ng c\u00e1c b\u1ea1n gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Omni-channel v\u00e0 Multi-channel \u2013 hai h\u00ecnh th\u1ee9c \u0111\u1ed9c \u0111\u00e1o, ki\u1ebfn t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch v\u00e0 \u1ea5n t\u01b0\u1ee3ng nh\u01b0ng l\u1ea1i r\u1ea5t d\u1ec5 g\u00e2y nh\u1ea7m l\u1eabn. Xin m\u1eddi c\u00e1c b\u1ea1n c\u00f9ng tham kh\u1ea3o v\u00e0 b\u00ecnh lu\u1eadn!<\/p>\n<p><em>Xem l\u1ea1i b\u00e0i vi\u1ebft\u00a0Multi-Channel l\u00e0 g\u00ec, c\u00e1ch \u00e1p d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o?<\/em><\/p>\n<h2 id=\"1-omni-channel-la-gi\">Omni-Channel l\u00e0 g\u00ec?<\/h2>\n<p>Wikipedia Wikipedia chia s\u1ebb \u0111\u1ecbnh ngh\u0129a v\u1ec1 Omni-channel t\u1eeb Frost &amp; Sullivan, m\u1ed9t t\u1eadp \u0111o\u00e0n l\u00e2u n\u0103m chuy\u00ean cung c\u1ea5p b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch, t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n cho doanh nghi\u1ec7p nh\u01b0 sau: \u201cOmni-channel h\u01b0\u1edbng t\u1edbi s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng, li\u1ec1n m\u1ea1ch v\u00e0 thu\u1eadn ti\u1ec7n trong t\u1eebng k\u00eanh c\u0169ng nh\u01b0 gi\u1eefa c\u00e1c k\u00eanh v\u1edbi nhau\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15695\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Omni-Chanel-e1556555257461.png\" alt=\"Omni Chanel\" width=\"800\" height=\"800\" title=\"Omni-Chanel-e1556555257461\"><\/p>\n<p>\u0110\u1ecbnh ngh\u0129a m\u1edf r\u1ed9ng v\u1ec1 Omni-channel c\u00f2n c\u00f3 th\u1ec3 hi\u1ec3u Chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh d\u1ef1a tr\u00ean \u00fd t\u01b0\u1edfng cung c\u1ea5p tr\u1ea3i nghi\u1ec7m mua s\u1eafm li\u1ec1n m\u1ea1ch t\u1eeb c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng t\u1edbi c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1, t\u1eeb \u0111\u00f3 t\u1ea1o \u0111i\u1ec3m nh\u1ea5n v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u0169ng nh\u01b0 t\u1ea1o cho h\u1ecd l\u1ee3i th\u1ebf c\u1ea1nh tranh so v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb ch\u1ec9 khai th\u00e1c c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn.<\/p>\n<p>Tommy Walker \u2013 Content Editor c\u1ee7a Oberlo c\u0169ng chia s\u1ebb quan \u0111i\u1ec3m v\u1ec1 thu\u1eadt ng\u1eef Omni-channel nh\u01b0 sau:<\/p>\n<p><em>\u201cTri\u1ebft l\u00fd c\u1ee7a Omni-channel l\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n nh\u01b0ng \u0111\u1ed9c \u0111\u00e1o v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi ng\u1eef c\u1ea3nh tr\u00ean nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m c\u1ee7a kh\u00e1ch h\u00e0ng, bao g\u1ed3m c\u1eeda h\u00e0ng v\u1eadt l\u00fd, trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, website, thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/em><\/p>\n<p><em>Omni-channel c\u0169ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng mua h\u00e0ng m\u1ecdi l\u00fac m\u1ecdi n\u01a1i theo c\u00e1c k\u00eanh ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch \u0111\u1ed3ng th\u1eddi x\u00f3a b\u1ecf ranh gi\u1edbi gi\u1eefa c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t t\u1ed5ng th\u1ec3 th\u1ed1ng nh\u1ea5t, t\u00edch h\u1ee3p.\u201d<\/em><\/p>\n<p>Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi Multi-channel, Omni-channel l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p, t\u1ed5ng ho\u00e0 c\u1ee7a gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng to\u00e0n di\u1ec7n \u0111\u1ed3ng th\u1eddi, v\u1edbi Omni-channel, kh\u00e1ch h\u00e0ng \u2013 ch\u1ee9 kh\u00f4ng ph\u1ea3i s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u \u2013 m\u1edbi xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed trung t\u00e2m nh\u1ea5t.<\/p>\n<h2 id=\"2-omni-channel-duoc-leesa-ung-dung-nhu-the-nao\">Omni-channel \u0111\u01b0\u1ee3c Leesa \u1ee9ng d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<p>\u0110\u1ec3 minh h\u1ecda, h\u00e3y ti\u1ebfp t\u1ee5c ph\u00e2n t\u00edch c\u00e1ch Leesa \u2013 th\u01b0\u01a1ng hi\u1ec7u n\u1ec7m thi\u1ebft k\u1ebf n\u1ed5i ti\u1ebfng c\u1ee7a M\u1ef9 t\u1eadn d\u1ee5ng c\u00e1ch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m:<\/p>\n<p>1. Kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u qua website v\u00e0 th\u00eam m\u1eabu n\u1ec7m d\u00f2ng Queen v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng l\u1ea1i quy\u1ebft \u0111\u1ecbnh r\u1eddi \u0111i.<\/p>\n<p>2. Ti\u1ebfp \u0111\u00f3, h\u1ecd \u0111\u0103ng k\u00fd email nh\u1eadn \u01b0u \u0111\u00e3i v\u00e0 trong email \u0111\u1ea7u ti\u00ean \u0111\u00e3 k\u00e8m m\u00e3 gi\u1ea3m gi\u00e1 100$ nh\u01b0ng kh\u00e1ch h\u00e0ng v\u1eabn b\u1ecf qua.<\/p>\n<p>3. Qu\u1ea3ng c\u00e1o v\u1edbi h\u00ecnh \u1ea3nh m\u1eabu n\u1ec7m h\u1ecd ch\u1ecdn + m\u00e3 gi\u1ea3m gi\u00e1 100$ xu\u1ea5t hi\u1ec7n \u0111\u1ed3ng th\u1eddi, \u0111\u1ec1u \u0111\u1eb7n tr\u00ean Facebook, Pinterest, Instagram v\u00e0 YouTube trong v\u00f2ng m\u1ed9t tu\u1ea7n nh\u01b0ng \u0111\u1ea3m b\u1ea3o t\u1ea7n su\u1ea5t kh\u00f4ng qu\u00e1 d\u00e0y \u0111\u1ec3 kh\u00e1ch h\u00e0ng kh\u00f4ng kh\u00f3 ch\u1ecbu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15689\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/omni-channel-leesa-1.png\" alt=\"Omni-channel tri\u1ec3n khai qu\u1ea3ng c\u00e1o tr\u00ean Facebook, Youtube,...\" width=\"1710\" height=\"944\" title=\"omni-channel-leesa-1\"><\/p>\n<p>4. Sau m\u1ed9t tu\u1ea7n v\u1eabn ch\u01b0a c\u00f3 t\u01b0\u01a1ng t\u00e1c, Leesa nhanh ch\u00f3ng thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 l\u00e0m n\u1ed5i b\u1eadt kh\u00eda c\u1ea1nh \u00fd th\u1ee9c x\u00e3 h\u1ed9i v\u1edbi CTA thu h\u00fat<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15688\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/omni-channel-leesa-2.png\" alt=\"Omni channel Leesa\" width=\"800\" height=\"297\" title=\"omni-channel-leesa-2\"><\/p>\n<p>5. Qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc c\u00e1o video xu\u1ea5t hi\u1ec7n tr\u00ean YouTube.<\/p>\n<p>6. Kh\u00e1ch h\u00e0ng quay l\u1ea1i website Leesa, xem video kh\u00e1c v\u00e0 truy c\u1eadp trang th\u00f4ng tin c\u1ee7a n\u1ec7m d\u00f2ng King<\/p>\n<p>7. Khi \u0111\u00f3, m\u1eabu qu\u1ea3ng c\u00e1o m\u1edbi tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd nhanh ch\u00f3ng xu\u1ea5t hi\u1ec7n nh\u01b0ng v\u1edbi hai thay \u0111\u1ed5i: t\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0 d\u00f2ng King v\u00e0 m\u1ee9c \u01b0u \u0111\u00e3i \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00e2ng l\u00ean m\u1ee9c 150$<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15690\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/omni-channel-leesa-3.jpg\" alt=\"Omni-channel\" width=\"559\" height=\"498\" title=\"omni-channel-leesa-3\"><\/p>\n<p>8. L\u1ea7n n\u00e0y, l\u1eddi \u0111\u1ec1 ngh\u1ecb h\u1ea5p d\u1eabn h\u01a1n, kh\u00e1ch h\u00e0ng click v\u00e0o qu\u1ea3ng c\u00e1o Facebook, \u0111i\u1ec1n th\u00f4ng tin giao h\u00e0ng nh\u01b0ng \u0111\u1ebfn b\u01b0\u1edbc x\u00e1c nh\u1eadn cu\u1ed1i c\u00f9ng l\u1ea1i do d\u1ef1, quy\u1ebft \u0111\u1ecbnh s\u1ebd t\u00ecm hi\u1ec3u th\u00eam tr\u01b0\u1edbc khi mua\u2026Cu\u1ed1i c\u00f9ng, h\u1ecd r\u1eddi \u0111i.<\/p>\n<p>9. Th\u1eadt may, Leesa \u0111\u00e3 l\u01b0\u1eddng tr\u01b0\u1edbc t\u00ecnh hu\u1ed1ng n\u00e0y v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c r\u1eb1ng \u0111\u1ecba ch\u1ec9 c\u1ee7a kh\u00e1ch h\u00e0ng r\u1ea5t g\u1ea7n v\u1edbi showroom \u1edf New York.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15691\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/omni-channel-leesa-4.png\" alt=\"Tracking \u0111\u1ecba ch\u1ec9\" width=\"583\" height=\"470\" title=\"omni-channel-leesa-4\"><\/p>\n<p>10. Hai ng\u00e0y sau, kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t l\u1eddi m\u1eddi c\u00e1 nh\u00e2n ho\u00e1 qua email, m\u1eddi h\u1ecd tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m d\u00f2ng \u0111\u1ec7m King t\u1ea1i showroom c\u1ee7a Leesa.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15687\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/omni-channel-leesa-5.png\" alt=\"m\u1eddi kh\u00e1ch h\u00e0ng t\u1edbi tr\u1ea3i nghi\u1ec7m\" width=\"800\" height=\"332\" title=\"omni-channel-leesa-5\"><\/p>\n<p>11. Cu\u1ed1i c\u00f9ng, l\u1eddi \u0111\u1ec1 ngh\u1ecb c\u1ee7a Leesa \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn. H\u1ecd quy\u1ebft \u0111\u1ecbnh mua n\u1ec7m v\u00e0 ngay sau khi thanh to\u00e1n, t\u00e0i kho\u1ea3n \u1edf Leesa \u0111\u00e3 \u0111\u01b0\u1ee3c h\u00e3ng ch\u1ee7 \u0111\u1ed9ng c\u1eadp nh\u1eadt.<\/p>\n<p>K12. hi kh\u00e1ch h\u00e0ng v\u1ec1 \u0111\u1ebfn nh\u00e0, m\u1ed9t email c\u1ea3m \u01a1n \u0111\u00e3 s\u1eb5n s\u00e0ng ch\u1edd \u0111\u00f3n h\u1ecd v\u00e0 m\u1ed9t tu\u1ea7n sau, m\u1ed9t email kh\u00e1c m\u1eddi h\u1ecd chia s\u1ebb c\u1ea3m nh\u1eadn v\u1ec1 d\u00f2ng n\u1ec7m King \u0111ang s\u1eed d\u1ee5ng.<\/p>\n<p>13. Th\u1eadt kh\u00f4ng may, kh\u00e1ch h\u00e0ng \u0111\u00e3 b\u1ecf qua c\u1ea3 hai email. L\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m, Leesa hi\u1ec3u r\u1eb1ng c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb th\u1ebf n\u00e0o, v\u00ec v\u1eady, ch\u1ec9 hai ng\u00e0y sau, kh\u00e1ch h\u00e0ng \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c l\u1eddi m\u1eddi qua Facebook Messenger \u0111\u1ec3 chia s\u1ebb \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1ea3m nh\u1eadn.<\/p>\n<p>14. L\u1ea7n n\u00e0y, kh\u00e1ch h\u00e0ng \u0111\u00e3 d\u00e0nh t\u1eb7ng Leesa 5\/ 5*<\/p>\n<p>15. Khi kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 5* ch\u1eafc h\u1eb3n h\u1ecd \u0111\u00e3 r\u1ea5t h\u1ea1nh ph\u00fac v\u1edbi chi\u1ebfc n\u1ec7m m\u1edbi c\u1ee7a h\u1ecd, ch\u00ednh v\u00ec th\u1ebf, Leesa quy\u1ebft \u0111\u1ecbnh g\u1eedi email v\u00e0 tin nh\u1eafn tr\u00ean Facebook chia s\u1ebb v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh \u201cGi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8\u201d m\u1ed9t tu\u1ea7n sau \u0111\u00f3.<\/p>\n<p>16. C\u0169ng t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3, t\u1ea5t c\u1ea3 c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean Facebook, Pinterest, Instagram v\u00e0 YouTube cho m\u1eabu n\u1ec7m King \u0111\u00e3 \u0111\u01b0\u1ee3c d\u1eebng l\u1ea1i. Thay cho v\u1ecb tr\u00ed c\u1ee7a c\u00e1c t\u1ea5m n\u1ec7m ch\u00ednh l\u00e0 c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o v\u1ec1 c\u00e1c m\u1eabu ch\u0103n m\u1ecfng c\u1ee7a Leesa.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15692\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/omni-channel-leesa-6.png\" alt=\"m\u1eddi kh\u00e1ch h\u00e0ng t\u1edbi tr\u1ea3i nghi\u1ec7m\" width=\"885\" height=\"1999\" title=\"omni-channel-leesa-6\"><\/p>\n<p>17. Th\u1eadt b\u1ea5t ng\u1edd, kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mua m\u1ed9t m\u00e0 t\u1eadn ba chi\u1ebfc ch\u0103n c\u00f9ng m\u1ed9t l\u00fac. Ngay sau \u0111\u00f3, m\u1ed9t lo\u1ea1t qu\u1ea3ng c\u00e1o n\u1ec7m m\u1edbi tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 qua email c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1ef1 \u0111\u1ed9ng k\u00edch ho\u1ea1t.<\/p>\n<p>18. Kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i l\u1ea1i b\u1eb1ng c\u00e1ch m\u1edf m\u1ed9t trong c\u00e1c email t\u1eeb Leesa, nh\u01b0ng \u2013 thay v\u00ec mua h\u00e0ng \u2013 h\u1ecd d\u00e0nh th\u1eddi gian t\u00ecm hi\u1ec3u th\u00eam c\u00e1c \u01b0u \u0111\u00e3i c\u0169ng nh\u01b0 c\u00e1c combo c\u1ee7a h\u00e3ng.<\/p>\n<p>19,\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 h\u1ecd \u0111ang d\u1ef1 t\u00ednh mua th\u00eam n\u1ec7m nh\u01b0ng lo l\u1eafng v\u1ec1 vi\u1ec7c ph\u1ea3i chi ra m\u1ed9t s\u1ed1 ti\u1ec1n l\u1edbn c\u00f9ng m\u1ed9t l\u00fac.<\/p>\n<p>20. Email ti\u1ebfp theo v\u00e0 c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o Facebook gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft m\u1ecdi th\u1eafc m\u1eafc v\u1ec1 b\u00e0i to\u00e1n t\u00e0i ch\u00ednh.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15693\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/omni-channel-leesa-7.png\" alt=\"Omni-channel\" width=\"564\" height=\"633\" title=\"omni-channel-leesa-7\"><\/p>\n<p>Y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a Omni-channel l\u00e0 m\u1ecdi t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng s\u1ebd tr\u1ef1c ti\u1ebfp quy\u1ebft \u0111\u1ecbnh t\u1edbi tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Ch\u1ec9 khi \u0111\u00f3, kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed trung t\u00e2m v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn s\u1ebd \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd tr\u00ean t\u1eebng k\u00eanh, c\u1ea3 tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c k\u00eanh offline.<\/p>\n<h2 id=\"3-vay-omni-channel-hay-multi-channel-se-la-lua-chon-toi-uu\">V\u1eady Omni-channel hay Multi-channel s\u1ebd l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u?<\/h2>\n<p>Tr\u00ean l\u00fd thuy\u1ebft, c\u00f3 v\u1ebb nh\u01b0 Omni-channel s\u1ebd l\u00e0 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o khi s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m mua ch\u00e2n th\u1ef1c, h\u1ee3p l\u00fd v\u00e0 \u0111i\u1ec1u th\u1ef1c s\u1ef1 quan tr\u1ecdng l\u00e0 theo m\u1ed9t th\u1eddi gian d\u00e0i, t\u1ea1i t\u1eebng \u0111i\u1ec3m ch\u1ea1m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Tuy nhi\u00ean, l\u1eddi gi\u1ea3i cho c\u00e2u h\u1ecfi \u1edf tr\u00ean ph\u1ee9c t\u1ea1p h\u01a1n th\u1ebf!<\/p>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai Omni-channel trong kinh doanh, th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i x\u00e1c \u0111\u1ecbnh ngay t\u1eeb \u0111\u1ea7u s\u1ebd t\u1ed1n nhi\u1ec1u ngu\u1ed3n l\u1ef1c v\u00e0 t\u1ec7 h\u01a1n n\u1eefa, khi \u0111\u00e3 tri\u1ec3n khai s\u1ebd kh\u00f4ng th\u1ec3 d\u1eebng l\u1ea1i. V\u00ec v\u1eady, trong khi Omni-channel s\u1ebd l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi h\u01a1i mang t\u00ednh l\u00fd thuy\u1ebft, c\u1ea7n tri\u1ec3n khai theo nhi\u1ec1u b\u01b0\u1edbc th\u00ec doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu v\u1ec1 k\u1ebft qu\u1ea3 kh\u1ea3 quan ngay khi b\u1eaft \u0111\u1ea7u v\u1edbi Multi-channel.<\/p>\n<div id=\"attachment_15696\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15696 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Omni-channel_versus_multi-channel.png\" alt=\"Omni-channel v\u00e0 multi-channel\" width=\"800\" height=\"336\" title=\"Omni-channel_versus_multi-channel\"><\/p>\n<p class=\"wp-caption-text\">Omni-channel kh\u00e1c bi\u1ec7t so v\u1edbi Multi-channel<\/p>\n<\/div>\n<p>C\u00f9ng v\u1edbi \u0111\u00f3, c\u00e2u h\u1ecfi v\u1ec1 ngu\u1ed3n l\u1ef1c c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 linh ho\u1ea1t khi tri\u1ec3n khai Omni-channel s\u1ebd ngay l\u1eadp t\u1ee9c xu\u1ea5t hi\u1ec7n v\u00e0 bu\u1ed9c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i gi\u1ea3i quy\u1ebft.<\/p>\n<h3 id=\"3-1-khai-thac-nguon-luc-the-nao\">Khai th\u00e1c ngu\u1ed3n l\u1ef1c th\u1ebf n\u00e0o?<\/h3>\n<p>S\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh \u0111\u1ed3ng ngh\u0129a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd bu\u1ed9c ph\u1ea3i \u0111\u1ea7u t\u01b0 n\u00e2ng cao n\u0103ng l\u1ef1c c\u00f4ng ngh\u1ec7. Ngay c\u1ea3 khi \u0111\u00e3 c\u00f3 trong tay m\u1ed9t Team IT th\u00ec c\u00f3 th\u1ec3 v\u1eabn ch\u01b0a \u0111\u1ee7 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng k\u1ef9 thu\u1eadt hay t\u1ea7m nh\u00ecn n\u00e0y \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i \u0111a k\u00eanh v\u00e0 ho\u00e0n th\u00e0nh n\u00f3.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n: h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd th\u00f4ng tin s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c coi l\u00e0 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a b\u1ea5t k\u1ef3 c\u1eeda h\u00e0ng Multi-channel hay Omni-channel n\u00e0o nh\u01b0ng li\u1ec7u doanh nghi\u1ec7p n\u00e0o c\u0169ng \u0111ang c\u00f3?<\/p>\n<p>N\u1ebfu ch\u01b0a, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n t\u1edbi s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a c\u00e1c chuy\u00ean gia c\u00f4ng ngh\u1ec7 am hi\u1ec3u l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed r\u1ed3i d\u1ea7n d\u1ea7n ho\u00e0n thi\u1ec7n kh\u1ea3 n\u0103ng c\u00f4ng ngh\u1ec7 n\u1ed9i b\u1ed9, thi\u1ebft l\u1eadp m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho vi\u1ec7c m\u1edf r\u1ed9ng trong t\u01b0\u01a1ng lai.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, d\u00f2ng ti\u1ec1n \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 v\u1eadn h\u00e0nh trong t\u01b0\u01a1ng lai c\u0169ng kh\u00e1 quan tr\u1ecdng khi ngay c\u1ea3 nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t c\u0169ng ph\u1ea3i m\u1ea5t \u00edt nh\u1ea5t 4 n\u0103m \u0111\u1ec3 th\u1ef1c s\u1ef1 kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh l\u00e0 m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb \u0111a k\u00eanh b\u1edfi Omni-channel \u0111\u00f2i h\u1ecfi s\u1ef1 cam k\u1ebft, quy\u1ebft \u0111\u1ecbnh t\u00e1o b\u1ea1o v\u00e0 ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh m\u1edbi c\u00f3 th\u1ec3 duy tr\u00ec qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<h3 id=\"3-2-muc-do-linh-hoat\">M\u1ee9c \u0111\u1ed9 linh ho\u1ea1t?<\/h3>\n<p>M\u1eb7c d\u00f9 Omni-channel \u0111\u00f2i h\u1ecfi nhi\u1ec1u v\u1ec1 k\u1ef9 thu\u1eadt nh\u01b0ng vai tr\u00f2 c\u1ee7a c\u00f4ng ngh\u1ec7 kh\u00f4ng ph\u1ea3i y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t. M\u1ea5u ch\u1ed1t c\u1ee7a vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i l\u00e0 v\u1ec1 con ng\u01b0\u1eddi v\u00e0 kh\u1ea3 n\u0103ng khuy\u1ebfn kh\u00edch.<\/p>\n<p>Hoa h\u1ed3ng hay c\u00e1c kho\u1ea3n th\u01b0\u1edfng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 khuy\u1ebfn kh\u00edch hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c nh\u00f3m ph\u1ee5 tr\u00e1ch t\u1eebng k\u00eanh \u2013 ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ee9c th\u01b0\u1edfng ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau t\u0103ng doanh thu c\u1ee7a t\u1eebng k\u00eanh b\u1ea5t k\u1ec3 t\u00e1c \u0111\u1ed9ng ngo\u1ea1i c\u1ea3nh \u0111\u1ebfn c\u00e1c k\u00eanh kh\u00e1c. C\u1ea1nh tranh trong n\u1ed9i b\u1ed9 th\u1eadm ch\u00ed c\u00f2n t\u00e0n kh\u1ed1c h\u01a1n so v\u1edbi b\u00ean ngo\u00e0i, v\u00ec th\u1ebf h\u00e3y c\u1ea3nh gi\u00e1c v\u1edbi nh\u1eefng m\u1ee9c th\u01b0\u1edfng b\u1ea1n \u0111\u1eb7t ra cho c\u00e1c th\u00e0nh vi\u00ean v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang s\u1ebd \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 v\u1ec1 l\u00e2u d\u00e0i.<\/p>\n<p>Con \u0111\u01b0\u1eddng tri\u1ec3n khai, \u1ee9ng d\u1ee5ng Omni-channel kh\u00e1 kh\u00f3 kh\u0103n v\u00e0 y\u00eau c\u1ea7u tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i, s\u1ef1 g\u1eafn k\u1ebft, l\u00e0m vi\u1ec7c \u0103n \u00fd c\u0169ng nh\u01b0 s\u1ef1 t\u1ef1 tin v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o c\u1ee7a con ng\u01b0\u1eddi, li\u1ec7u b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng?<\/p>\n<p><strong>K\u1ebft lu\u1eadn<\/strong><\/p>\n<p>Tr\u01b0\u1edbc khi \u1ee9ng d\u1ee5ng, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n gi\u1eefa Omni-channel v\u00e0 Multi-channel, t\u1eeb \u0111\u00f3 m\u1edbi c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc v\u00e0 l\u1ef1a ch\u1ecdn cho m\u00ecnh m\u1ed9t h\u01b0\u1edbng \u0111i ph\u00f9 h\u1ee3p, k\u1ebft h\u1ee3p v\u1edbi tu\u1ef3 ch\u1ec9nh trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai c\u0169ng nh\u01b0 tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i g\u1eafn k\u1ebft.<\/p>\n<p>Masterskills hy v\u1ecdng c\u00e1c b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng h\u01a1n v\u00e0 bi\u1ebft \u0111\u01b0\u1ee3c m\u00ecnh n\u00ean l\u00e0m g\u00ec, \u1ee9ng d\u1ee5ng ra sao c\u0169ng nh\u01b0 c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n chu\u1ea9n b\u1ecb khi tri\u1ec3n khai Multi-channel c\u0169ng nh\u01b0 Omni-channel.<\/p>\n<p style=\"text-align: right\">\u00a0<em>Theo\u00a0Aaron Orendorff<\/em><\/p>\n<p style=\"text-align: left\"><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li style=\"text-align: left\">\u00a0<em>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111i\u1ec3m 10: Kh\u00f4ng ngo\u00e0i t\u1ea7m v\u1edbi<\/em><\/li>\n<li style=\"text-align: left\"><em>H\u1ecdc c\u00e1ch 5 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u ph\u00e1t tri\u1ec3n tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><em>Xem l\u1ea1i b\u00e0i vi\u1ebft\u00a0Multi-Channel l\u00e0 g\u00ec, c\u00e1ch \u00e1p d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o?<\/em><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51348"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51348"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51348\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}