{"id":51358,"date":"2023-12-19T23:47:59","date_gmt":"2023-12-19T16:47:59","guid":{"rendered":"https:\/\/masterskills.org\/blog\/multi-channel-la-gi-cach-ap-dung-nhu-the-nao.html"},"modified":"2023-12-19T23:47:59","modified_gmt":"2023-12-19T16:47:59","slug":"multi-channel-la-gi-cach-ap-dung-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/multi-channel-la-gi-cach-ap-dung-nhu-the-nao.html","title":{"rendered":"Multi-Channel l\u00e0 g\u00ec, c\u00e1ch \u00e1p d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"<div id=\"test\">N\u1ebfu nh\u01b0 Omni-channel trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, th\u1ed1ng nh\u1ea5t b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 s\u00e1ng t\u1ea1o t\u1eebng tr\u1ea3i nghi\u1ec7m tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Multi-channel l\u1ea1i \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh nh\u01b0ng \u00edt c\u00f3 s\u1ef1 t\u00edch h\u1ee3p gi\u1eefa c\u00e1c k\u00eanh h\u01a1n, cho ph\u00e9p kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua h\u00e0ng \u1edf b\u1ea5t c\u1ee9 k\u00eanh n\u00e0o h\u1ecd t\u00ecm ki\u1ebfm, t\u01b0\u01a1ng t\u00e1c.<\/p>\n<p>Omni-channel v\u00e0 Multi-channel v\u1eabn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn hi\u1ec7u qu\u1ea3 v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u1ed1t nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn, b\u00e1n h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, \u201cch\u1ee3 s\u1ed1\u201d v\u00e0 th\u1eadm ch\u00ed c\u1ea3 c\u1eeda h\u00e0ng v\u1eadt l\u00fd. Tuy nhi\u00ean, d\u01b0\u1eddng nh\u01b0 v\u1eabn thi\u1ebfu m\u1ed9t h\u01b0\u1edbng d\u1eabn r\u00f5 r\u00e0ng v\u1ec1 h\u00ecnh th\u1ee9c \u1ee9ng d\u1ee5ng v\u00e0 tri\u1ec3n khai Omni-channel v\u00e0 Multi-channel sao cho hi\u1ec7u qu\u1ea3 .<\/p>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, Masterskills s\u1ebd d\u00e0nh th\u1eddi gian c\u00f9ng c\u00e1c b\u1ea1n gi\u1ea3i quy\u1ebft hai c\u00e2u h\u1ecfi, v\u1eady <strong>Multi-channel l\u00e0 g\u00ec? H\u00ecnh th\u1ee9c \u1ee9ng d\u1ee5ng ra sao<\/strong> th\u00f4ng qua case study c\u1ee7a h\u00e3ng n\u1ec7m thi\u1ebft k\u1ebf cao c\u1ea5p Leesa \u0111\u1ebfn t\u1eeb M\u1ef9.<\/p>\n<div id=\"attachment_15644\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15644 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Multi-Channel.png\" alt=\"Th\u1ebf n\u00e0o l\u00e0 Multi-Channel\" width=\"800\" height=\"440\" title=\"Multi-Channel\"><\/p>\n<p class=\"wp-caption-text\">Th\u1ebf n\u00e0o l\u00e0 Multi-Channel<\/p>\n<\/div>\n<h2 id=\"1-1-multi-channel-la-gi\">1. Multi-channel l\u00e0 g\u00ec?<\/h2>\n<p>L\u00fd do quan tr\u1ecdng nh\u1ea5t g\u00e2y ra s\u1ef1 nh\u1ea7m l\u1eabn gi\u1eefa Omni-channel v\u00e0 Multi-channel ch\u00ednh l\u00e0 t\u1eeb t\u1ed1c \u0111\u1ed9 chuy\u1ec3n d\u1ecbch c\u1ee7a l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i. Trong c\u1ea3 cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n <em>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: Quan \u0111i\u1ec3m v\u1ec1 qu\u1ea3n l\u00fd v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i<\/em> ch\u1ec9 d\u00e0nh m\u1ed9t \u0111o\u1ea1n duy nh\u1ea5t cho Multi-channel v\u1edbi n\u1ed9i dung nh\u01b0 sau:<\/p>\n<p>\u201cTrong n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u00f3 th\u1ec3 b\u00e1n qua c\u00e1c c\u1eeda h\u00e0ng, qua \u0111i\u1ec7n tho\u1ea1i, qua thi\u1ebft b\u1ecb c\u00f3 k\u1ebft n\u1ed1i Internet hay c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1eadn h\u00e0nh c\u1ea3 c\u1eeda h\u00e0ng v\u1eadt l\u00fd v\u00e0 website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t doanh nghi\u1ec7p kinh doanh \u0111a k\u00eanh\u201d.<\/p>\n<p>\u201cG\u1ea7n \u0111\u00e2y, xu h\u01b0\u1edbng m\u1edf th\u00eam c\u1eeda h\u00e0ng online tr\u00ean Facebook v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c, b\u00ean c\u1ea1nh vi\u1ec7c b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1eeb website \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n\u201d.<\/p>\n<p>Theo \u0111\u00f3, ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng theo h\u00ecnh th\u1ee9c Multi-channel cho ph\u00e9p kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m th\u00f4ng qua b\u1ea5t k\u1ef3 ph\u01b0\u01a1ng ti\u1ec7n n\u00e0o quen thu\u1ed9c nh\u1ea5t v\u1edbi h\u1ecd m\u00e0 c\u00f2n c\u00f3 th\u1ec3 mua tr\u1ef1c ti\u1ebfp qua \u0111\u00f3.<\/p>\n<p>C\u1ee5 th\u1ec3 h\u01a1n, h\u00e3y theo d\u00f5i h\u00ecnh v\u1ebd d\u01b0\u1edbi \u0111\u00e2y v\u1ec1 m\u00f4 h\u00ecnh Multi-channel:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15643 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/mo-hinh-multi-channel.png\" alt=\"M\u00f4 h\u00ecnh Multi-channel\" width=\"800\" height=\"800\" title=\"mo-hinh-multi-channel\"><\/p>\n<p>\u00a0<\/p>\n<p>\u1ede khu v\u1ef1c trung t\u00e2m nh\u1ea5t ch\u00ednh l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u (v\u1edbi m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 l\u00e0 b\u00e1n h\u00e0ng hay t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n). Ph\u00eda ngo\u00e0i c\u1ee7a b\u00e1nh xe ch\u00ednh l\u00e0 k\u00eanh kh\u00e1ch h\u00e0ng s\u1ebd ti\u1ebfp c\u1eadn, v\u1edbi m\u1ed7i k\u00eanh l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ed9c l\u1eadp v\u00e0 ri\u00eang bi\u1ec7t \u0111\u1ec3 mua h\u00e0ng.<\/p>\n<p>Kh\u00f4ng c\u00f3 gi\u1edbi h\u1ea1n v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng k\u00eanh v\u1edbi h\u00ecnh th\u1ee9c Multi-channel m\u00e0 m\u1ea5u ch\u1ed1t c\u1ee7a v\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf kh\u1ea3 n\u0103ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 cung c\u1ea5p l\u1ef1a ch\u1ecdn mua h\u00e0ng tr\u00ean b\u1ea5t k\u1ef3 k\u00eanh n\u00e0o kh\u00e1ch h\u00e0ng mu\u1ed1n v\u00e0 sau \u0111\u00f3 l\u00e0 n\u1ed7 l\u1ef1c g\u1ea5p \u0111\u00f4i tr\u00ean c\u00e1c k\u00eanh ch\u1ee9ng minh sinh l\u1ee3i nh\u1ea5t.<\/p>\n<h2 id=\"2-tham-khao-cach-leesa-trien-khai-mo-hinh-multi-channel\">Tham kh\u1ea3o c\u00e1ch Leesa tri\u1ec3n khai m\u00f4 h\u00ecnh Multi-channel<\/h2>\n<p>H\u00e3y c\u00f9ng ph\u00e2n t\u00edch c\u00e1ch h\u00e3ng n\u1ec7m thi\u1ebft k\u1ebf cao c\u1ea5p Leesa s\u00e1ng t\u1ea1o v\u00e0 \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh Multi-channel qua ba k\u00eanh d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<h3 id=\"2-1-1-website\">1. Website<\/h3>\n<p>\u0110\u1ed1i v\u1edbi kh\u00e1ch l\u1ea7n \u0111\u1ea7u truy c\u1eadp v\u00e0 ch\u01b0a c\u00f3 t\u00e0i kho\u1ea3n, Leesa thi\u1ebft k\u1ebf hai b\u1ed9 th\u00f4ng \u0111i\u1ec7p tinh t\u1ebf \u0111\u1ec3 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m tr\u00ean c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn. \u0110\u1ea7u ti\u00ean, m\u1ed9t th\u00f4ng \u0111i\u1ec7p ch\u00e0o m\u1eebng v\u1edbi l\u1eddi \u0111\u1ec1 ngh\u1ecb gi\u1ea3m gi\u00e1 100$ c\u00f9ng th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ri\u00eang theo m\u00f9a:<\/p>\n<div id=\"attachment_15641\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15641 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/leesa-website-thong-diep-1.png\" alt=\"Th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u1edbi kh\u00e1ch h\u00e0ng l\u1ea7n \u0111\u1ea7u v\u00e0o website\" width=\"800\" height=\"544\" title=\"leesa-website-thong-diep-1\"><\/p>\n<p class=\"wp-caption-text\">Th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u1edbi kh\u00e1ch h\u00e0ng l\u1ea7n \u0111\u1ea7u v\u00e0o website<\/p>\n<\/div>\n<p>N\u1ebfu b\u1ea1n b\u1ecf qua \u01b0u \u0111\u00e3i \u0111\u00f3 v\u00e0 ti\u1ebfp t\u1ee5c t\u00ecm hi\u1ec3u th\u00f4ng tin tr\u00ean website, popup s\u1ebd xu\u1ea5t hi\u1ec7n l\u1ea7n hai, c\u00f3 th\u1ec3 s\u1ebd l\u00e0 sau khi kh\u00e1ch h\u00e0ng \u0111\u00e3 ch\u1ecdn cho m\u00ecnh m\u1ed9t t\u1ea5m n\u1ec7m \u01b0ng \u00fd v\u00e0 th\u00eam v\u00e0o gi\u1ecf h\u00e0ng.<\/p>\n<p>Trong tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng di chu\u1ed9t qua n\u00fat tho\u00e1t trang, m\u1ed9t popup kh\u00e1c \u2013 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng k\u00e8m m\u1ee9c gi\u1ea3m gi\u00e1 100$ s\u1ebd xu\u1ea5t hi\u1ec7n, l\u1ea7n n\u00e0y s\u1ebd c\u00f3 th\u00eam ph\u1ea7n \u0111\u0103ng k\u00fd email nh\u1eadn \u01b0u \u0111\u00e3i t\u1eeb Leesa:<\/p>\n<div id=\"attachment_15642\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15642 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/leesa-website-thong-diep-2.png\" alt=\"Popup \u0111\u0103ng k\u00fd nh\u1eadn \u01b0u \u0111\u00e3i\" width=\"800\" height=\"680\" title=\"leesa-website-thong-diep-2\"><\/p>\n<p class=\"wp-caption-text\">Popup \u0111\u0103ng k\u00fd nh\u1eadn \u01b0u \u0111\u00e3i<\/p>\n<\/div>\n<p>Ngay sau \u0111\u00f3, Leesa s\u1ebd g\u1eedi email \u0111\u1ea7u ti\u00ean trong lo\u1ea1t c\u00e1c email v\u1edbi n\u1ed9i dung \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ri\u00eang cho nh\u1eefng kh\u00e1ch h\u00e0ng l\u1ea7n \u0111\u1ea7u l\u1ef1a ch\u1ecdn Leesa \u0111\u1ec3 mua s\u1eafm:<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15647 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/leesa-email.png\" alt=\"leesa email\" width=\"623\" height=\"1289\" title=\"leesa-email\"><\/p>\n<p>Sau khi click v\u00e0o n\u00fat Finish Shopping, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n th\u1eb3ng t\u1edbi trang thanh to\u00e1n v\u1edbi gi\u1ecf h\u00e0ng \u0111\u00e3 b\u1ecf l\u1ee1 tr\u01b0\u1edbc \u0111\u00f3, \u0111\u1ed3ng th\u1eddi, m\u1ee9c gi\u1ea3m gi\u00e1 100$ \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng:<\/p>\n<div id=\"attachment_15640\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15640 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/leesa-gio-hang-thanh-toan.png\" alt=\"Gi\u1ecf h\u00e0ng \u0111\u00e3 t\u00edch h\u1ee3p s\u1eb5n m\u1ee9c gi\u1ea3m 100$\" width=\"800\" height=\"542\" title=\"leesa-gio-hang-thanh-toan\"><\/p>\n<p class=\"wp-caption-text\">Trang thanh to\u00e1n \u0111\u00e3 t\u00edch h\u1ee3p s\u1eb5n m\u1ee9c gi\u1ea3m 100$<\/p>\n<\/div>\n<p>M\u1eb7c d\u00f9 ho\u1ea1t \u0111\u1ed9ng th\u00f4ng qua c\u1ea3 email v\u00e0 tr\u00ean website nh\u01b0ng s\u1ef1 k\u1ebft h\u1ee3p \u201chai trong m\u1ed9t\u201d n\u00e0y v\u1ec1 c\u01a1 b\u1ea3n v\u1eabn l\u00e0 tr\u00ean m\u1ed9t k\u00eanh duy nh\u1ea5t l\u00e0 website b\u00e1n h\u00e0ng t\u1eeb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3 id=\"2-2-2-trang-thuong-mai-dien-tu\">2. Trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h3>\n<p>B\u00ean c\u1ea1nh website b\u00e1n h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, Leesa c\u0169ng update th\u00f4ng tin v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd tr\u00ean trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, Amazon.<\/p>\n<p>Hi\u1ec3u \u0111\u01b0\u1ee3c r\u1eb1ng kh\u00e1ch h\u00e0ng sau khi quy\u1ebft \u0111\u1ecbnh b\u1ecf gi\u1ecf tr\u00ean website c\u00f3 th\u1ec3 l\u00ean c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u01b0 Amazon \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin, Leesa \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh ph\u1ee7 v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o chung v\u1ec1 c\u00e1c lo\u1ea1i n\u1ec7m v\u00e0 \u0111\u00e2y l\u00e0 nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c \u0111\u1ea7u ti\u00ean h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c:<\/p>\n<div id=\"attachment_15639\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15639 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/leesa-amazon.png\" alt=\"Qu\u1ea3ng c\u00e1o c\u1ee7a Leesa tr\u00ean Amazon\" width=\"800\" height=\"310\" title=\"leesa-amazon\"><\/p>\n<p class=\"wp-caption-text\">Qu\u1ea3ng c\u00e1o c\u1ee7a Leesa tr\u00ean Amazon<\/p>\n<\/div>\n<p>Tuy nhi\u00ean, ch\u00eca kh\u00f3a c\u1ee7a Multi-channel kh\u00f4ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c li\u1ec7t k\u00ea c\u00e1c s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n<p>Nh\u01b0 b\u1ea1n \u0111\u00e3 th\u1ea5y, trang th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a Leesa kh\u00e1c ho\u00e0n to\u00e0n so v\u1edbi m\u1eb7t b\u1eb1ng chung, v\u1edbi tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd t\u01b0\u01a1ng t\u1ef1 tr\u00ean website th\u01b0\u01a1ng hi\u1ec7u, b\u1ed5 sung video tr\u1ef1c quan v\u1ec1 s\u1ea3n ph\u1ea9m, feedback t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m:<\/p>\n<div id=\"attachment_15638\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15638 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/leesa-amazon-video.png\" alt=\"Video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a Leesa tr\u00ean Amazon\" width=\"800\" height=\"1826\" title=\"leesa-amazon-video\"><\/p>\n<p class=\"wp-caption-text\">Th\u00f4ng tin s\u1ea3n ph\u1ea9m c\u1ee7a Leesa tr\u00ean Amazon<\/p>\n<\/div>\n<h3 id=\"2-3-3-facebook\">3. Facebook<\/h3>\n<p>L\u1ea7n t\u1edbi, khi \u0111\u0103ng nh\u1eadp l\u1ea1i v\u00e0o Facebook, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd g\u1eb7p l\u1ea1i m\u1eabu n\u1ec7m gi\u1ed1ng v\u1edbi m\u1eabu \u0111\u00e3 th\u00eam v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng ch\u01b0a thanh to\u00e1n. C\u00f9ng v\u1edbi \u0111\u00f3, n\u1ed9i dung v\u00e0 \u0111\u1ed3 ho\u1ea1 c\u0169ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t tr\u1ed9i h\u01a1n h\u1eb3n:<\/p>\n<div id=\"attachment_15646\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15646 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/leesa-facebook.png\" alt=\"Qu\u1ea3ng c\u00e1o c\u1ee7a Leesa tr\u00ean Facebook\" width=\"640\" height=\"752\" title=\"leesa-facebook\"><\/p>\n<p class=\"wp-caption-text\">Qu\u1ea3ng c\u00e1o c\u1ee7a Leesa tr\u00ean Facebook<\/p>\n<\/div>\n<p>T\u1ea5t c\u1ea3 nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o c\u00f3 li\u00ean quan, ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean Facebook s\u1ebd d\u1ec5 d\u00e0ng th\u00f4i th\u00fac h\u1ecd quay tr\u1edf l\u1ea1i web. Ngo\u00e0i ra, vi\u1ec7c b\u1ed5 sung c\u00e1c n\u00fat Call-to-action nh\u01b0 Mua ngay hay \u0110\u0103ng k\u00fd t\u00ecm hi\u1ec3u ngay tr\u00ean Facebook c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n<p>Trong chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh, m\u1ed7i k\u00eanh t\u1ed3n t\u1ea1i nh\u01b0 m\u1ed9t c\u01a1 h\u1ed9i mua h\u00e0ng ri\u00eang bi\u1ec7t, v\u1edbi l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00e1c nhau v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng. L\u00ean danh s\u00e1ch c\u00e1c k\u00eanh \u2013 v\u1edbi \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 d\u00e0nh th\u1eddi gian ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c, t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 theo t\u1eebng k\u00eanh v\u00e0 th\u1eed nghi\u1ec7m, ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t c\u0169ng nh\u01b0 ch\u00eca kho\u00e1 th\u00e0nh c\u00f4ng trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh.<\/p>\n<p>Multi-channel \u2013 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u1ee9ng d\u1ee5ng, d\u00f9 ch\u1ec9 l\u00e0 c\u00e1c c\u1eeda h\u00e0ng kinh doanh online. Masterskills hy v\u1ecdng v\u1edbi nh\u1eefng n\u1ed9i dung h\u1eefu \u00edch \u1edf tr\u00ean c\u0169ng nh\u01b0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1ch l\u00e0m th\u00f4ng minh c\u1ee7a Leesa, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi, \u1ee9ng d\u1ee5ng v\u00e0 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb tr\u00ean nhi\u1ec1u k\u00eanh c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\n<p><em>N\u1ed9i dung b\u00e0i vi\u1ebft ti\u1ebfp theo s\u1ebd l\u00e0 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c khai th\u00e1c h\u00ecnh th\u1ee9c Omni-channel; \u0111i\u1ec3m gi\u1ed1ng v\u00e0 kh\u00e1c gi\u1eefa Omni-channel v\u00e0 Multi-channel, tham kh\u1ea3o chi ti\u1ebft T\u1ea1i \u0111\u00e2y!\u00a0<\/em><\/p>\n<p style=\"text-align: right\"><em>Theo\u00a0Aaron Orendorff<\/em><\/p>\n<p style=\"text-align: left\"><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li style=\"text-align: left\"><em>\u201cB\u1ee9t ph\u00e1\u201d hi\u1ec7u qu\u1ea3 truy\u1ec1n t\u1ea3i th\u01b0\u01a1ng hi\u1ec7u qua t\u01b0\u01a1ng t\u00e1c \u0111a k\u00eanh<\/em><\/li>\n<li style=\"text-align: left\"><em>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111a k\u00eanh tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng: H\u01b0\u1edbng \u0111i m\u1edbi trong ng\u00e0nh d\u1ecbch v\u1ee5<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Multi-channel l\u1ea1i \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh nh\u01b0ng \u00edt c\u00f3 s\u1ef1 t\u00edch h\u1ee3p gi\u1eefa c\u00e1c k\u00eanh h\u01a1n, cho ph\u00e9p kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua h\u00e0ng \u1edf b\u1ea5t c\u1ee9 k\u00eanh n\u00e0o h\u1ecd t\u00ecm ki\u1ebfm, t\u01b0\u01a1ng t\u00e1c.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51358"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51358"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51358\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}