{"id":51368,"date":"2023-12-19T23:48:39","date_gmt":"2023-12-19T16:48:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/loi-khuyen-cho-cac-cua-hang-truyen-thong-ap-dung-omnichannel.html"},"modified":"2023-12-19T23:48:39","modified_gmt":"2023-12-19T16:48:39","slug":"loi-khuyen-cho-cac-cua-hang-truyen-thong-ap-dung-omnichannel","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/loi-khuyen-cho-cac-cua-hang-truyen-thong-ap-dung-omnichannel.html","title":{"rendered":"L\u1eddi khuy\u00ean cho c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng \u00e1p d\u1ee5ng omnichannel"},"content":{"rendered":"
Masterskills xin gi\u1edbi thi\u1ec7u v\u1edbi c\u00e1c b\u1ea1n l\u1eddi khuy\u00ean c\u1ee7a\u00a0Christy Smith \u2013 tr\u01b0\u1edfng b\u1ed9 ph\u1eadn b\u00e1n l\u1ebb c\u1ee7a Google \u2013 v\u1ec1 c\u00e1ch c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng s\u1eed d\u1ee5ng c\u00e1c k\u00eanh online v\u00e0o trong kinh doanh. \u0110\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u00e0i vi\u1ebft l\u00e0 c\u1eeda h\u00e0ng th\u1ef1c ph\u1ea9m\u00a0 \u2013 l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng v\u00e0 l\u00e2u \u0111\u1eddi nh\u1ea5t \u2013 v\u00e0 n\u00f3 ph\u1ea3n \u00e1nh chung cho c\u00e1c l\u0129nh v\u1ef1c kinh doanh truy\u1ec1n th\u1ed1ng kh\u00e1c.<\/em><\/p>\n

C\u1eeda h\u00e0ng th\u1ef1c ph\u1ea9m g\u1ea7n \u0111\u00e2y \u0111\u00e3 ghi nh\u1eadn s\u1ef1 thay \u0111\u1ed5i kh\u00e1 l\u1edbn, v\u1edbi 3% l\u01b0\u1ee3ng mua s\u1eafm \u0111\u1ebfn t\u1eeb c\u00e1c k\u00eanh online \u2013 t\u1ea1i M\u1ef9 v\u00e0 con s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd t\u0103ng g\u1ea5p 3 l\u1ea7n ch\u1ec9 trong v\u00f2ng 10 n\u0103m t\u1edbi. S\u1ef1 thay \u0111\u1ed5i n\u00e0y b\u1eaft ngu\u1ed3n t\u1eeb c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2013 nh\u1eefng c\u00f4ng d\u00e2n s\u1ed1 l\u1ef1a ch\u1ecdn, chi ti\u00eau cho c\u00e1c m\u1eb7t h\u00e0ng th\u1ef1c ph\u1ea9m c\u0169ng nh\u01b0 \u0111\u00f2i h\u1ecfi s\u1ef1 thay \u0111\u1ed5i trong thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110\u1ed3ng th\u1eddi, c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng b\u00e1n m\u1eb7t h\u00e0ng n\u00e0y s\u1ebd ch\u1ec9 c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 thay \u0111\u1ed5i \u0111\u1ebfn t\u1eeb quan h\u1ec7 s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng; kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u quan tr\u1ecdng, thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean trong h\u00e0nh vi mua c\u1ee7a c\u00e1c \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d.<\/p>\n

Kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Google cho th\u1ea5y: khi \u0111\u01b0\u1ee3c h\u1ecfi s\u1ebd ch\u1ecdn nh\u00e0 b\u00e1n l\u1ebb n\u00e0o n\u1ebfu mua th\u1ef1c ph\u1ea9m tr\u1ef1c tuy\u1ebfn, nh\u1eefng ng\u01b0\u1eddi ch\u01b0a t\u1eebng mua online trong n\u0103m ngo\u00e1i s\u1ebd b\u1eaft \u0111\u1ea7u t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng g\u1ea7n nh\u00e0 \u2013 96% ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u b\u00e1n online c\u00f3 c\u1eeda h\u00e0ng v\u1eadt l\u00fd \u0111\u1ec3 \u0111\u01b0\u1ee3c giao t\u1eadn nh\u00e0; 85% ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 mua tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n

Khi gi\u1ecf h\u00e0ng th\u1ef1c ph\u1ea9m \u0111ang d\u1ea7n chuy\u1ec3n l\u00ean c\u00e1c k\u00eanh online, c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd s\u1edf h\u1eefu kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111a k\u00eanh c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh s\u1ed1 \u0111\u1ec3\u00a0thu h\u00fat kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba g\u1ee3i \u00fd \u2013 \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh v\u1ec1 t\u00ednh hi\u1ec7u qu\u1ea3:<\/p>\n

    \n
  1. T\u00e1i thi\u1ebft l\u1eadp h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n
  2. Chi\u1ebfn th\u1eafng ngay t\u1eeb tr\u1ea3i nghi\u1ec7m \u0111\u1ea7u ti\u00ean<\/li>\n
  3. Thu h\u1eb9p kho\u1ea3ng c\u00e1ch \u0111\u1ec3 h\u00fat ng\u01b0\u1eddi mua quay l\u1ea1i<\/li>\n<\/ol>\n
    \"T\u00e1i<\/p>\n

    T\u00e1i thi\u1ebft l\u1eadp h\u00e0nh tr\u00ecnh mua s\u1eafm kh\u00e1ch h\u00e0ng \u0111\u1ec3 ki\u1ebfn t\u1ea1o tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb v\u00e0 ph\u00f9 h\u1ee3p<\/p>\n<\/div>\n

    1. T\u00e1i thi\u1ebft l\u1eadp h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n

    T\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, h\u01a1n 50% doanh s\u1ed1 b\u00e1n th\u1ef1c ph\u1ea9m offline b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c k\u00eanh s\u1ed1 trong khi 43% ng\u01b0\u1eddi ti\u00eau d\u00f9ng chia s\u1ebb h\u1ecd s\u1eed d\u1ee5ng Google, C\u1ed1c C\u1ed1c, Bing\u2026 \u0111\u1ec3 c\u00f3 th\u00eam h\u00ecnh \u1ea3nh, th\u00f4ng tin ho\u1eb7c so s\u00e1nh gi\u00e1 trong l\u1ea7n mua s\u1eafm g\u1ea7n nh\u1ea5t. Khi m\u1ed9t c\u1eeda h\u00e0ng th\u1ef1c ph\u1ea9m d\u1ef1 \u0111\u1ecbnh s\u1ebd t\u1eadp trung h\u01a1n cho online c\u0169ng l\u00e0 l\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01b0\u1edfng l\u1ee3i t\u1eeb c\u00e1c c\u00f4ng c\u1ee5, th\u00f4ng tin \u0111\u00f4i khi c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng (t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c) \u0111\u1ebfn s\u1ea3n ph\u1ea9m h\u1ecd \u0111ang t\u00ecm ki\u1ebfm v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

    B\u1ea1n mu\u1ed1n gi\u00e0nh chi\u1ebfn th\u1eafng tr\u01b0\u1edbc nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 nhu c\u1ea7u nh\u01b0ng v\u1eabn c\u00f2n \u0111ang b\u0103n kho\u0103n khi chuy\u1ec3n sang k\u00eanh online? H\u00e3y l\u01b0u \u00fd h\u1ecd \u0111\u00e1nh gi\u00e1 cao th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0a ra g\u1ee3i \u00fd d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, so s\u00e1nh gi\u00e1 gi\u1eefa c\u00e1c b\u00ean tr\u00ean c\u00e1c k\u00eanh s\u1ed1.<\/p>\n

    C\u01a1 h\u1ed9i v\u1eabn kh\u00e1 l\u1edbn v\u1edbi nh\u1eefng c\u1eeda h\u00e0ng th\u1ef1c ph\u1ea9m \u0111a k\u00eanh, nhanh ch\u00f3ng th\u00edch nghi v\u1edbi s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi mua s\u1eafm kh\u00e1ch h\u00e0ng khi d\u00f9 \u0111ang mua s\u1eafm online nh\u01b0ng m\u1edbi 4% s\u1eed d\u1ee5ng tr\u1ee3 l\u00fd gi\u1ecdng n\u00f3i tr\u00ean c\u00e1c thi\u1ebft b\u1ecb th\u00f4ng minh, nh\u01b0ng 66% chia s\u1ebb s\u1ebd s\u1edbm s\u1eed d\u1ee5ng tr\u1ee3 l\u00fd gi\u1ecdng n\u00f3i h\u00e0ng tu\u1ea7n, th\u1eadm ch\u00ed th\u01b0\u1eddng xuy\u00ean h\u01a1n \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch mua s\u1eafm.<\/p>\n

    2. Chi\u1ebfn th\u1eafng t\u1eeb tr\u1ea3i nghi\u1ec7m \u0111\u1ea7u ti\u00ean<\/h2>\n

    N\u1ebfu ch\u1ee7 c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m mua online s\u1ebd s\u1edf h\u1eefu l\u1ee3i th\u1ebf l\u1edbn h\u01a1n h\u1eb3n, khi 75% ng\u01b0\u1eddi mua th\u1ef1c ph\u1ea9m online s\u1ebd ti\u1ebfp t\u1ee5c mua \u1edf c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u1ea7u ti\u00ean. V\u00ec v\u1eady, \u0111\u1ec3 khuy\u1ebfn kh\u00edch nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i chuy\u1ec3n qua mua s\u1eafm tr\u1ef1c tuy\u1ebfn ch\u1ee7 c\u1eeda h\u00e0ng n\u00ean t\u1ea1o s\u1ef1 ch\u00fa \u00fd v\u1ec1 l\u1ef1a ch\u1ecdn mua \u0111a k\u00eanh, s\u1eafp x\u1ebfp c\u00e1c m\u1eb7t h\u00e0ng ph\u00f9 h\u1ee3p, b\u1ed5 sung c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng \u0111\u1ec3 nhanh ch\u00f3ng ph\u1ea3n h\u1ed3i d\u1ef1a tr\u00ean nhu c\u1ea7u, th\u00f3i quen t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi mua c\u0169ng nh\u01b0 t\u1eb7ng k\u00e8m \u01b0u \u0111\u00e3i d\u00f9ng th\u1eed \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n ho\u00e1.<\/p>\n

    Ch\u01b0a h\u1ebft, ch\u1ee7 c\u1eeda h\u00e0ng v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t c\u0169ng c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c trong khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn. V\u00ed d\u1ee5: c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t s\u1ed1 khuy\u1ebfn m\u00e3i d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, k\u1ebft h\u1ee3p th\u1ebf m\u1ea1nh v\u1ec1 truy\u1ec1n th\u00f4ng c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng \u0111\u1ec3 gi\u00fap t\u1ed1i \u01b0u c\u00e1c \u01b0u \u0111\u00e3i, th\u00f4ng \u0111i\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng truy c\u1eadp website v\u00e0 t\u00ecm \u0111\u1ebfn c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/p>\n

    \"thu<\/p>\n

    Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quay tr\u1edf l\u1ea1i nh\u1edd ti\u1ebft ki\u1ec7m t\u1ed1i \u0111a th\u1eddi gian mua<\/p>\n<\/div>\n

    3. T\u1ea1o s\u1ef1 thu\u1eadn ti\u1ec7n \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i<\/h2>\n

    Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng k\u1ef3 v\u1ecdng cao khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u2013 thu\u1eadn ti\u1ec7n, tr\u1ef1c quan v\u00e0 th\u1eadm ch\u00ed ch\u1ec9 b\u1eb1ng m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t. Nh\u01b0ng ch\u1ec9 42% ng\u01b0\u1eddi mua (1 l\u1ea7n trong 12 th\u00e1ng qua) c\u1ea3m th\u1ea5y mua s\u1eafm online ti\u1ebft ki\u1ec7m th\u1eddi gian so v\u1edbi c\u1eeda h\u00e0ng v\u1eadt l\u00fd \u2013 n\u01a1i c\u00f3 th\u1ec3 \u201cnh\u00ecn, s\u1edd th\u1ea5y\u201d c\u00e1c s\u1ea3n ph\u1ea9m y\u00eau th\u00edch, d\u1ec5 d\u00e0ng kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 so s\u00e1nh gi\u00e1 c\u1ea3.<\/p>\n

    Tuy nhi\u00ean, n\u1ebfu tr\u1ea3i nghi\u1ec7m mua online th\u1ef1c ph\u1ea9m t\u1eeb 3 l\u1ea7n tr\u1edf l\u00ean, 63% ng\u01b0\u1eddi mua th\u1eeba nh\u1eadn r\u1eb1ng h\u1ecd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian h\u01a1n \u2013 tr\u00e1i ng\u01b0\u1ee3c v\u1edbi 21% nh\u1eefng ng\u01b0\u1eddi m\u1edbi mua m\u1ed9t l\u1ea7n. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u1ea7n \u0111\u1eb7c bi\u1ec7t quan t\u00e2m t\u1edbi ph\u01b0\u01a1ng \u00e1n t\u1ea1o s\u1ef1 thu\u1eadn ti\u1ec7n \u0111\u1ec3 thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa tr\u1ef1c tuy\u1ebfn v\u00e0 c\u1eeda h\u00e0ng v\u1eadt l\u00fd \u2013 so s\u00e1nh gi\u00e1, t\u1ea1o gi\u1ecf h\u00e0ng tr\u1ef1c quan v.v \u2013 ngay t\u1eeb l\u1ea7n \u0111\u1ea7u ti\u00ean.<\/p>\n

    Danh m\u1ee5c c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c ph\u1ea9m \u0111\u00e3 s\u1eb5n s\u00e0ng cho s\u1ef1 thay \u0111\u1ed5i to\u00e0n di\u1ec7n trong 10 n\u0103m t\u1edbi khi c\u00e1c m\u1eb7t h\u00e0ng nhu y\u1ebfu ph\u1ea9m b\u1eaft nh\u1ecbp v\u1edbi t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1edf n\u00ean tho\u1ea3i m\u00e1i v\u1edbi vi\u1ec7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho nh\u1eefng ch\u1ee7 c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng c\u00f3 t\u01b0 duy ti\u1ebfn b\u1ed9, n\u1ed5i b\u1eadt \u1edf kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng th\u1eed nghi\u1ec7m v\u00e0 s\u00e1ng t\u1ea1o trong x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u1ea5u hi\u1ec3u gi\u00e0nh chi\u1ebfn th\u1eafng khi kh\u00e1ch h\u00e0ng h\u01b0\u1edfng l\u1ee3i t\u1eeb t\u01b0\u01a1ng t\u00e1c \u0111a k\u00eanh.<\/p>\n

    Theo Christy Smith, Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn b\u00e1n l\u1ebb c\u1ee7a Google<\/i><\/p>\n

    B\u00e0i li\u00ean quan:\u00a0<\/em><\/p>\n

      \n
    • 10 c\u1ea1m b\u1eaby n\u00ean tr\u00e1nh trong h\u00e0nh tr\u00ecnh gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/em><\/li>\n
    • Tham kh\u1ea3o gi\u1ea3i ph\u00e1p c\u1ee7a Park Place \u0111\u1ec3 h\u00fat \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d t\u1edbi c\u1eeda h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Masterskills xin gi\u1edbi thi\u1ec7u v\u1edbi c\u00e1c b\u1ea1n l\u1eddi khuy\u00ean c\u1ee7a\u00a0Christy Smith \u2013 tr\u01b0\u1edfng b\u1ed9 ph\u1eadn b\u00e1n l\u1ebb c\u1ee7a Google \u2013 v\u1ec1 c\u00e1ch c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng s\u1eed d\u1ee5ng c\u00e1c k\u00eanh online v\u00e0o trong kinh doanh. \u0110\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u00e0i vi\u1ebft l\u00e0 c\u1eeda h\u00e0ng th\u1ef1c ph\u1ea9m\u00a0 \u2013 l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng v\u00e0 l\u00e2u \u0111\u1eddi nh\u1ea5t […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51368"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51368"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51368\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}