{"id":51380,"date":"2023-12-19T23:52:46","date_gmt":"2023-12-19T16:52:46","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5-cach-kinh-doanh-truc-tuyen-thong-minh.html"},"modified":"2023-12-19T23:52:46","modified_gmt":"2023-12-19T16:52:46","slug":"5-cach-kinh-doanh-truc-tuyen-thong-minh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-cach-kinh-doanh-truc-tuyen-thong-minh.html","title":{"rendered":"5 c\u00e1ch kinh doanh tr\u1ef1c tuy\u1ebfn th\u00f4ng minh"},"content":{"rendered":"<div id=\"test\">C\u00f3 2 ph\u01b0\u01a1ng th\u1ee9c c\u01a1 b\u1ea3n \u0111\u1ec3 kinh doanh tr\u1ef1c tuy\u1ebfn tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n: ho\u1eb7c th\u00eam tr\u00ed th\u00f4ng minh c\u1ee7a con ng\u01b0\u1eddi, ho\u1eb7c s\u1eed d\u1ee5ng d\u1ea1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u1ee7a tr\u00ed th\u00f4ng minh.<\/p>\n<h2 id=\"1-1-them-muc-chat-vao-website\">1. Th\u00eam m\u1ee5c chat v\u00e0o website<\/h2>\n<p>Tr\u01b0\u1edbc khi b\u1ea1n th\u00eam ph\u1ea7n chat tr\u00ean website, c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch \u0111\u01b0\u1ee3c hu\u1ea5n luy\u1ec7n k\u1ef9 v\u1ec1 nh\u1eefng \u0111i\u1ec1u sau:<\/p>\n<ul>\n<li>C\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 khi ph\u00e1t sinh<\/li>\n<li>Ch\u1ed1t sale khi n\u00e0o v\u00e0 nh\u01b0 th\u1ebf n\u00e0o<\/li>\n<li>T\u01b0\u01a1ng t\u00e1c t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n<div id=\"attachment_13947\" style=\"width: 559px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13947 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Untitled.png\" alt=\"Live chat c\u1ee7a Masterskills l\u00e0 gi\u1ea3i ph\u00e1p h\u1eefu hi\u1ec7u cho kinh doanh tr\u1ef1c tuy\u1ebfn\" width=\"549\" height=\"249\" title=\"Untitled\"><\/p>\n<p class=\"wp-caption-text\">Live chat c\u1ee7a Masterskills l\u00e0 gi\u1ea3i ph\u00e1p h\u1eefu hi\u1ec7u cho kinh doanh tr\u1ef1c tuy\u1ebfn<\/p>\n<\/div>\n<p>Ti\u1ebfp theo, b\u1ea1n c\u1ea7n:<\/p>\n<ul>\n<li>L\u1ef1a ch\u1ecdn v\u00e0 tri\u1ec3n khai m\u1ed9t \u1ee9ng d\u1ee5ng chat ph\u00f9 h\u1ee3p<\/li>\n<li>Bi\u1ebfn m\u1ee5c chat tr\u1edf n\u00ean d\u1ec5 nh\u00ecn nh\u1ea5t c\u00f3 th\u1ec3<\/li>\n<li>Quy\u1ebft \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m v\u00e0 n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p \u0111\u1ec3 hi\u1ec3n th\u1ecb m\u1ee5c chat t\u1edbi ng\u01b0\u1eddi gh\u00e9 th\u0103m website<\/li>\n<\/ul>\n<p>N\u1ebfu b\u1ea1n ch\u01b0a c\u00e0i \u0111\u1eb7t m\u1ee5c chat v\u00e0o website, \u0111\u00e2y ch\u00ednh l\u00e0 l\u00fac \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 nh\u1eb1m t\u0103ng t\u1ed1c cho kinh doanh tr\u1ef1c tuy\u1ebfn. Nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng, l\u1ee3i nhu\u1eadn tr\u00ean m\u1ed7i ng\u01b0\u1eddi gh\u00e9 th\u0103m \u2013 Revenue Per Visitor (RPV) \u1edf nh\u1eefng kh\u00e1ch gh\u00e9 th\u0103m d\u00f9ng t\u1edbi m\u1ee5c chat cao g\u1ea5p hai l\u1ea7n nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng d\u00f9ng.<\/p>\n<h2 id=\"2-2-tri-thong-minh-nhan-tao\">2. Tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o<\/h2>\n<p>Tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o, hay c\u00f2n g\u1ecdi l\u00e0 AI l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a:<\/p>\n<ul>\n<li>Khai th\u00e1c d\u1eef li\u1ec7u<\/li>\n<li>X\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean<\/li>\n<li>H\u1ecdc m\u00e1y (Machine learning)<\/li>\n<\/ul>\n<p>AI \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp t\u1eeb nh\u1eefng n\u0103m 1970, nh\u01b0ng m\u00e3i \u0111\u1ebfn c\u00e1c n\u0103m g\u1ea7n \u0111\u00e2y, AI m\u1edbi \u0111\u1ee7 ph\u00e1t tri\u1ec3n \u0111\u1ec3 \u00e1p d\u1ee5ng cho t\u00ecm ki\u1ebfm web, h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh mua s\u1eafm v\u00e0 tr\u1ea3i nghi\u1ec7m nghi\u1ec7m kh\u00e1ch h\u00e0ng. N\u1ebfu g\u1ea7n \u0111\u00e2y b\u1ea1n s\u1eed d\u1ee5ng Siri c\u1ee7a Apple ho\u1eb7c Echo c\u1ee7a Amazon, b\u1ea1n \u0111\u00e3 tr\u1ea3i nghi\u1ec7m m\u1ed9t \u1ee9ng d\u1ee5ng d\u1ef1a tr\u00ean AI.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14154\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Siri-Article.jpg\" alt=\"Siri-Article\" width=\"650\" height=\"325\" title=\"Siri-Article\"><\/p>\n<h2 id=\"3-3-them-goi-y-ve-san-pham-mot-cach-kheo-leo\">3. Th\u00eam g\u1ee3i \u00fd v\u1ec1 s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o<\/h2>\n<p>Ph\u1ea7n g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m d\u1ea1ng \u201cc\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m\u201d tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn b\u1edfi Amazon. Nh\u1eefng g\u1ee3i \u00fd n\u00e0y d\u01b0\u1eddng nh\u01b0 \u0111\u1ecdc th\u1ea5u, hi\u1ec3u th\u1ea5u suy ngh\u0129 c\u1ee7a b\u1ea1n, d\u1ef1a tr\u00ean h\u00e0nh vi tr\u00ean website c\u1ee7a b\u1ea1n tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 kh\u1ea3 n\u0103ng l\u1ecdt v\u00e0o t\u1ea7m quan t\u00e2m c\u1ee7a b\u1ea1n nh\u1ea5t hi\u1ec7n t\u1ea1i.<\/p>\n<p>K\u1ebft h\u1ee3p v\u1edbi ph\u1ea7n chat \u1edf website, t\u00ednh n\u0103ng g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 l\u1ee3i nhu\u1eadn l\u00ean trung b\u00ecnh 10% ho\u1eb7c h\u01a1n. \u0110\u1ec3 b\u1eaft \u0111\u1ea7u, b\u1ea1n h\u00e3y g\u1ee3i \u00fd nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 kh\u1ea3 n\u0103ng \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t<\/p>\n<p>Khi b\u1ea1n th\u00eam t\u00ednh n\u0103ng g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m, h\u00e3y l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng khi n\u00e0o m\u1ed9t c\u00e1ch th\u00f4ng minh. V\u00ed d\u1ee5, g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m tr\u00ean trang ch\u00ednh l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t v\u00ec nh\u1eefng l\u1ef1a ch\u1ecdn n\u00e0y ngay l\u1eadp t\u1ee9c l\u1ecdt v\u00e0o suy ngh\u0129 kh\u00e1ch h\u00e0ng. Th\u1ebf nh\u01b0ng, n\u1ebfu b\u1ea1n g\u1ee3i \u00fd cho h\u1ecd khi h\u1ecd \u0111\u00e3 ho\u00e0n t\u1ea5t th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng s\u1ebd kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao.<\/p>\n<h2 id=\"4-4-ban-cheo-cach-kinh-doanh-truc-tuyen-thong-minh\">4. B\u00e1n ch\u00e9o \u2013 c\u00e1ch kinh doanh tr\u1ef1c tuy\u1ebfn th\u00f4ng minh<\/h2>\n<p>V\u00ed d\u1ee5 b\u00e1n ch\u00e9o kinh \u0111i\u1ec3n nh\u1ea5t l\u00e0: \u201cB\u1ea1n c\u00f3 mu\u1ed1n d\u00f9ng k\u00e8m khoai t\u00e2y chi\u00ean v\u1edbi b\u00e1nh hamburger c\u1ee7a b\u1ea1n kh\u00f4ng?\u201d. B\u00e1n ch\u00e9o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 nh\u1ea5t khi kh\u00e1ch h\u00e0ng \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh r\u00fat v\u00ed cho s\u1ea3n ph\u1ea9m ban \u0111\u1ea7u h\u1ecd t\u00ecm mua.<\/p>\n<p>B\u00e1n ch\u00e9o ch\u00ednh l\u00e0 c\u00e1ch gi\u00fap b\u1ea1n gia t\u0103ng gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i \u0111\u01a1n h\u00e0ng (Average Order Value \u2013 AOV). D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e1ch tr\u1ef1c ti\u1ebfp nh\u1ea5t \u0111\u1ec3 khi\u1ebfn AOV t\u0103ng tr\u01b0\u1edfng:<\/p>\n<ul>\n<li>Khi\u1ebfn kh\u00e1ch h\u00e0ng th\u00eam nh\u1eefng s\u1ea3n ph\u1ea9m li\u00ean quan (b\u00e1n ch\u00e9o) sau khi h\u1ecd \u0111\u00e3 th\u00eam s\u1ea3n ph\u1ea9m ban \u0111\u1ea7u mua v\u00e0o gi\u1ecf h\u00e0ng<\/li>\n<li>Khi\u1ebfn kh\u00e1ch h\u00e0ng mua nhi\u1ec1u b\u1ed9 s\u1ea3n ph\u1ea9m (v\u00ed d\u1ee5, 3 b\u1ed9 thay v\u00ec 1 b\u1ed9)<\/li>\n<li>Khi\u1ebfn kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u01a1 b\u1ea3n, c\u1ed9ng th\u00eam 1 ho\u1eb7c 2 s\u1ea3n ph\u1ea9m li\u00ean quan<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14155\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/getting-the-customer-4.png\" alt=\"getting-the-customer-4\" width=\"650\" height=\"375\" title=\"getting-the-customer-4\"><\/p>\n<h2 id=\"5-5-them-phan-mem-chatbots\">5. Th\u00eam ph\u1ea7n m\u1ec1m chatbots<\/h2>\n<p>\u0110\u1ec3 s\u1eed d\u1ee5ng chatbots trong kinh doanh tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n l\u01b0u \u00fd:<\/p>\n<ul>\n<li>Ch\u1ec9 th\u00eam chatbots sau khi b\u1ea1n \u0111\u00e3 v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng live chat do con ng\u01b0\u1eddi \u0111\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0i th\u00e1ng. Th\u1eed nghi\u1ec7m \u0111\u1ed9c l\u1eadp chatbots v\u00e0 so s\u00e1nh k\u1ebft qu\u1ea3 v\u1edbi live chat khi \u0111\u01b0\u1ee3c ph\u1ee5 tr\u00e1ch b\u1edfi con ng\u01b0\u1eddi.<\/li>\n<li>S\u1eed d\u1ee5ng chatbots v\u00e0o th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eaft \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean m\u00e0 h\u1ecd c\u00f3 th\u1ec3 c\u00f3. T\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n c\u01a1 h\u1ed9i \u0111\u1ec3 n\u00f3i, b\u1ea5t c\u1ee9 l\u00fac n\u00e0o. H\u00e3y \u0111\u1ec3 k\u00e8m theo m\u1ed9t v\u00e0i t\u00f9y ch\u1ecdn \u0111\u1ec3 kh\u00e1ch s\u1eed d\u1ee5ng nhanh nh\u01b0: \u201cT\u00f4i kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi ho\u1eb7c d\u1ecbch v\u1ee5 t\u00f4i c\u1ea7n\u201d, \u201cn\u00f3i chuy\u1ec7n v\u1edbi \u0111\u1ea1i di\u1ec7n kh\u00e1c\u201d ho\u1eb7c g\u1ecdi s\u1ed1 \u0111i\u1ec7n tho\u1ea1i t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed c\u1ee7a b\u1ea1n.<\/li>\n<li>Ch\u1ec9 xem x\u00e9t d\u00f9ng chatbots n\u1ebfu b\u1ea1n b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 th\u1ea5p. Kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed9c ph\u00e2n kh\u00fac cao c\u1ea5p \u0111\u00f2i h\u1ecfi s\u1ef1 tinh t\u1ebf nh\u1ea5t \u0111\u1ecbnh m\u00e0 ch\u1ec9 c\u00e1c nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 \u0111\u1ea3m nh\u1eadn.<\/li>\n<\/ul>\n<p>Ngo\u00e0i ra, b\u1ea1n n\u00ean c\u00f3 m\u1ed9t nh\u00f3m th\u01b0\u1eddng xuy\u00ean theo d\u00f5i c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n t\u1ef1 \u0111\u1ed9ng. B\u1eb1ng c\u00e1ch n\u00e0y, n\u1ebfu kh\u00e0ng ti\u1ec1m n\u0103ng c\u1ea3m th\u1ea5y \u201ckh\u00f4ng \u1ed5n\u201d, h\u1ecd c\u00f3 th\u1ec3 nhanh ch\u00f3ng can thi\u1ec7p \u0111\u1ec3 gi\u1ea3i quy\u1ebft b\u1ea5t k\u1ef3 s\u1ef1 hi\u1ec3u l\u1ea7m n\u00e0o.<\/p>\n<p>Nh\u00ecn chung, v\u1ec1 chatbots, ch\u00fang ta c\u1ea7n ph\u1ea3i c\u1ea9n th\u1eadn h\u01a1n. B\u1ea3n n\u0103ng c\u1ee7a ch\u00fang ta d\u1ec5 d\u00e0ng m\u00e1ch b\u1ea3o \u0111\u00e2u l\u00e0 nh\u1eefng t\u01b0\u01a1ng t\u00e1c gi\u00e0u t\u00ednh nh\u00e2n v\u0103n, \u0111\u00e2u ch\u1ec9 l\u00e0 m\u1ed9t c\u1ed7 m\u00e1y kh\u00f4ng th\u1ec3 thay th\u1ebf ho\u00e0n to\u00e0n con ng\u01b0\u1eddi. D\u00f9ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 lu\u00f4n c\u00f3 c\u00e1c k\u1ebf ho\u1ea1ch h\u1ed7 tr\u1ee3 l\u00e0 c\u00e1ch \u0111\u1ec3 b\u1ea1n \u0111i\u1ec1u khi\u1ec3n chatbots theo \u00fd mu\u1ed1n.<\/p>\n<p style=\"text-align: right\"><em>Ngu\u1ed3n: Smartinsight<\/em><\/p>\n<p><em>B\u00e0i li\u00ean quan:\u00a0<\/em><\/p>\n<ul>\n<li><em>[Infographic] C\u00e1c b\u01b0\u1edbc \u0111\u1ea9y m\u1ea1nh kinh doanh tr\u1ef1c tuy\u1ebfn cho doanh nghi\u1ec7p nh\u1ecf<\/em><\/li>\n<li><em>X\u00e2y d\u1ef1ng ph\u1ec5u marketing cho ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u1ef1c tuy\u1ebfn<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3 2 ph\u01b0\u01a1ng th\u1ee9c c\u01a1 b\u1ea3n \u0111\u1ec3 kinh doanh tr\u1ef1c tuy\u1ebfn tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n: ho\u1eb7c th\u00eam tr\u00ed th\u00f4ng minh c\u1ee7a con ng\u01b0\u1eddi, ho\u1eb7c s\u1eed d\u1ee5ng d\u1ea1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u1ee7a tr\u00ed th\u00f4ng minh. 1. Th\u00eam m\u1ee5c chat v\u00e0o website Tr\u01b0\u1edbc khi b\u1ea1n th\u00eam ph\u1ea7n chat tr\u00ean website, c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51380"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51380"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51380\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}