{"id":51399,"date":"2023-12-19T23:59:44","date_gmt":"2023-12-19T16:59:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-thuong-hieu-nhung-yeu-to-cot-loi-tao-suc-manh.html"},"modified":"2023-12-19T23:59:44","modified_gmt":"2023-12-19T16:59:44","slug":"chien-luoc-thuong-hieu-nhung-yeu-to-cot-loi-tao-suc-manh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-thuong-hieu-nhung-yeu-to-cot-loi-tao-suc-manh.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u: nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i t\u1ea1o s\u1ee9c m\u1ea1nh"},"content":{"rendered":"<div id=\"test\">H\u00e3y th\u1eb3ng th\u1eafn th\u1eeba nh\u1eadn r\u1eb1ng c\u00f3 ph\u1ea3i b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u? Ho\u1eb7c n\u1ebfu c\u00f3 th\u1ec3 g\u1ecdi t\u00ean n\u00f3, th\u00ec n\u00f3 l\u1ea1i qu\u00e1 chung chung, kh\u00f4ng c\u00f3 g\u00ec qu\u00e1 kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7? Hay t\u1ed3i t\u1ec7 h\u01a1n, b\u1ea1n c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n, nh\u01b0ng l\u1ea1i \u0111ang c\u1ea3m th\u1ea5y d\u01b0\u1eddng nh\u01b0 kh\u00f4ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c b\u1ea1n th\u1ef1c s\u1ef1 l\u00e0 ai v\u00e0 b\u1ea1n \u0111ang l\u00e0m g\u00ec.<\/p>\n<p>\u0110\u1eebng ho\u1ea3ng s\u1ee3.<\/p>\n<p>Tr\u01b0\u1edbc khi b\u1ea1n quy\u1ebft \u0111\u1ecbnh \u0111\u00e2u l\u00e0 s\u1eafc xanh l\u00e1 c\u00e2y \u0111\u1ec3 l\u00e0m logo hay t\u00f4ng gi\u1ecdng s\u1ebd s\u1eed d\u1ee5ng khi t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n c\u1ea7n ng\u1ed3i l\u1ea1i v\u00e0 nh\u00ecn m\u1ecdi th\u1ee9 theo h\u01b0\u1edbng bao qu\u00e1t v\u1edbi t\u1ea7m nh\u00ecn xa h\u01a1n.<\/p>\n<h1>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h1>\n<p>Theo \u0111\u1ecbnh ngh\u0129a, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch l\u00e2u d\u00e0i cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. Tuy nhi\u00ean, c\u00f3 m\u1ed9t hi\u1ec3u l\u1ea7m kh\u00e1 ph\u1ed5 bi\u1ebfn c\u1ea7n l\u00e0m s\u00e1ng t\u1ecf \u0111\u00f3 ch\u00ednh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng n\u00ean b\u1ecb \u0111\u00e1nh \u0111\u1ed3ng v\u1edbi s\u1ea3n ph\u1ea9m, logo, website. Tr\u00ean th\u1ef1c t\u1ebf, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f2n h\u1ed9i t\u1ee5 m\u1ed9t th\u1ee9 quan tr\u1ecdng h\u01a1n \u2013 \u0111\u00f3 ch\u00ednh l\u00e0 c\u1ea3m gi\u00e1c v\u00f4 h\u00ecnh \u0111\u1ebfn t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 tr\u1edf ng\u1ea1i khi th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n kh\u00e1c bi\u1ec7t v\u00e0 n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. X\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nh\u1eefng b\u01b0\u1edbc \u0111i t\u1ec9 m\u1ec9 v\u00e0 c\u1ea9n th\u1eadn s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc trong qu\u00e1 tr\u00ecnh ti\u1ebfn t\u1edbi chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng:<\/p>\n<ul>\n<li>T\u1ea1o ra m\u1ed9t logo thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/li>\n<li>Vi\u1ebft l\u1ea1i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u cho th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p. \u0110i\u1ec1u c\u1ed1t l\u00f5i m\u00e0 doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n \u0111i l\u00e0 g\u00ec? N\u00f3 c\u00f3 th\u1ec3 hi\u1ec7n r\u00f5 \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u0169ng nh\u01b0 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c \u0111\u1eb7c tr\u01b0ng ri\u00eang cho c\u00f4ng ty hay kh\u00f4ng?<\/li>\n<li>M\u1edf r\u1ed9ng, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u1edf m\u1ecdi kh\u00eda c\u1ea1nh, t\u1eeb t\u00e1c phong c\u1ee7a nh\u00e2n vi\u00ean khi g\u1eb7p kh\u00e1ch h\u00e0ng hay ch\u1eef k\u00fd tr\u00ean email<\/li>\n<li>T\u1ea1o ra \u201cti\u1ebfng n\u00f3i\u201d cho doanh nghi\u1ec7p c\u0169ng nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng.<\/li>\n<\/ul>\n<p>V\u00ec v\u1eady, \u0111\u1ec3 gi\u00fap b\u1ea1n ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u m\u00e0 nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb cho l\u00e0 \u201cngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc\u201d trong kinh doanh, ch\u00fang t\u00f4i s\u1ebd ph\u00e2n t\u00edch nh\u1eefng \u201cm\u1eaft x\u00edch\u201d quan tr\u1ecdng cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u1ea1o kh\u00e1c bi\u1ec7t.<\/p>\n<h2 id=\"1-1-muc-dich-chi-tiet\">1. M\u1ee5c \u0111\u00edch chi ti\u1ebft<\/h2>\n<p>\u201cT\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u h\u1ea5p d\u1eabn, thu h\u00fat, nh\u01b0ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u00e0 s\u1ef1 t\u1ef1 tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ea5p v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea3nh gi\u00e1c cao v\u1ec1 t\u00e0i ch\u00ednh, n\u1ebfu ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u0111\u01b0a ra l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00f3 m\u00e0 t\u00e1ch bi\u1ec7t v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u00f2n l\u1ea1i, \u0111i\u1ec1u ki\u1ec7n \u0111\u1ee7 l\u00e0 c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ed9t s\u1ee9 m\u1ec7nh r\u00f5 r\u00e0ng\u201d \u2013 Allen Adamson, gi\u00e1m \u0111\u1ed1c khu v\u1ef1c B\u1eafc M\u1ef9 c\u1ee7a Landor Associates chia s\u1ebb.<\/p>\n<p>Hi\u1ec3u r\u00f5 nh\u1eefng g\u00ec doanh nghi\u1ec7p c\u1ee7a b\u1ea1n h\u1ee9a h\u1eb9n l\u00e0 c\u1ea7n thi\u1ebft khi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u2013 c\u0169ng t\u01b0\u01a1ng t\u1ef1 vi\u1ec7c b\u1ea1n hi\u1ec3u t\u1ea1i sao m\u1ed7i ng\u00e0y l\u1ea1i th\u1ee9c d\u1eady v\u00e0 \u0111i l\u00e0m. N\u00f3i c\u00e1ch kh\u00e1c, m\u1ee5c \u0111\u00edch c\u00e0ng c\u1ee5 th\u1ec3, th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng d\u1ec5 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n<p>Nh\u1ea5t l\u00e0 khi, trong khi kinh doanh, l\u1ee3i nhu\u1eadn l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p, ch\u00fang ta h\u1eb3n s\u1ebd r\u1ea5t ng\u01b0\u1ee1ng m\u1ed9 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u1eb5n s\u00e0ng hy sinh \u0111\u1ec3 mang t\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb t\u1ed1t \u0111\u1eb9p h\u01a1n cho kh\u00e1ch h\u00e0ng, nh\u01b0 IKEA:<\/p>\n<div id=\"attachment_12336\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12336 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/chien-luoc-thuong-hieu-ikea.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u IKEA\" width=\"700\" height=\"411\" title=\"chien-luoc-thuong-hieu-ikea\"><\/p>\n<p class=\"wp-caption-text\">Mang t\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb t\u1ed1t \u0111\u1eb9p h\u01a1n m\u1ed7i ng\u00e0y thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o l\u1ee3i nhu\u1eadn ch\u00ednh l\u00e0 m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a IKEA<\/p>\n<\/div>\n<p>T\u1ea7m nh\u00ecn c\u1ee7a IKEA kh\u00f4ng ch\u1ec9 b\u00e1n \u0111\u1ed3 n\u1ed9i th\u1ea5t, m\u00e0 c\u00f2n \u0111\u1ec3 \u201ct\u1ea1o ra m\u1ed9t cu\u1ed9c s\u1ed1ng t\u1ed1t \u0111\u1eb9p h\u01a1n m\u1ed7i ng\u00e0y\u201d. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00ec n\u00f3 th\u1ec3 hi\u1ec7n cam k\u1ebft cung c\u1ea5p gi\u00e1 tr\u1ecb v\u01b0\u1ee3t ra ngo\u00e0i nh\u1eefng th\u1ee9 h\u1ecd \u0111ang b\u00e1n.<\/p>\n<p>Trong qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh, h\u00e3y nh\u1edb t\u1edbi IKEA hay nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u1ef1. Trong khi thu l\u1eddi l\u00e0 m\u1ed9t \u01b0u ti\u00ean th\u00ec nh\u1ea5n m\u1ea1nh t\u1edbi m\u1ed9t s\u1ee9 m\u1ec7nh n\u00e0o \u0111\u00f3 \u00fd ngh\u0129a v\u00e0 s\u00e2u s\u1eafc h\u01a1n s\u1ebd l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 t\u1ea1o d\u1ea5u \u1ea5n.<\/p>\n<h2 id=\"2-2-tinh-nhat-quan\">2. T\u00ednh nh\u1ea5t qu\u00e1n<\/h2>\n<p>Ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ea1o s\u1ef1 nh\u1ea5t qu\u00e1n l\u00e0 tr\u00e1nh n\u00f3i v\u1ec1 nh\u1eefng ch\u1ee7 \u0111\u1ec1 kh\u00f4ng li\u00ean quan ho\u1eb7c kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u. Khi th\u00eam m\u1ed9t \u1ea3nh m\u1edbi v\u00e0o trang Facebook c\u1ee7a doanh nghi\u1ec7p, h\u00e3y t\u1ef1 h\u1ecfi, \u00fd ngh\u0129a c\u1ee7a n\u00f3 v\u1edbi c\u00f4ng ty l\u00e0 g\u00ec? Li\u1ec7u c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u \u0111ang theo \u0111u\u1ed5i hay ch\u1ec9 l\u00e0 \u0103n theo xu h\u01b0\u1edbng?<\/p>\n<p>Trong m\u1ed9t n\u1ed7 l\u1ef1c \u0111\u1ec3 t\u1ea1o d\u1ef1ng n\u1ec1n m\u00f3ng cho th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u1ea7n ph\u1ea3i ch\u1eafc ch\u1eafn r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng \u0111i\u1ec7p m\u00ecnh \u0111ang truy\u1ec1n t\u1ea3i \u0111\u1ec1u c\u00f3 t\u00ednh g\u1eafn k\u1ebft. Sau \u0111\u00f3, s\u1ef1 nh\u1ea5t qu\u00e1n s\u1ebd g\u00f3p ph\u1ea7n n\u00e2ng cao m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gia t\u0103ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng.<\/p>\n<p>H\u00e3y c\u00f9ng ph\u00e2n t\u00edch m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 t\u00ednh nh\u1ea5t qu\u00e1n, \u0111\u00f3 ch\u00ednh l\u00e0 Coca Cola. Khi \u0111\u00e3 c\u00f3 s\u1ef1 cam k\u1ebft v\u1ec1 t\u00ednh nh\u1ea5t qu\u00e1n, m\u1ecdi y\u1ebfu t\u1ed1 trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng r\u1ea5t h\u00e0i ho\u00e0 v\u00e0 \u0103n \u00fd v\u1edbi nhau. \u0110\u00e2y ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap h\u1ecd tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 nh\u1eadn bi\u1ebft nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n<div id=\"attachment_12339\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12339 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/nhat-quan-chien-luoc-thuong-hieu-cocacola-twitter.png\" alt=\"S\u1ef1 nh\u1ea5t qu\u00e1n trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u Cocacola\" width=\"700\" height=\"407\" title=\"nhat-quan-chien-luoc-thuong-hieu-cocacola-twitter\"><\/p>\n<p class=\"wp-caption-text\">Cocacola tr\u00ean Twitter<\/p>\n<\/div>\n<div id=\"attachment_12340\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12340 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/nhat-quan-chien-luoc-thuong-hieu-cocacola-website.png\" alt=\"S\u1ef1 nh\u1ea5t qu\u00e1n trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Cocacola c\u0169ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n tr\u00ean website c\u1ee7a h\u1ecd\" width=\"700\" height=\"389\" title=\"nhat-quan-chien-luoc-thuong-hieu-cocacola-website\"><\/p>\n<p class=\"wp-caption-text\">S\u1ef1 nh\u1ea5t qu\u00e1n trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Cocacola c\u0169ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n tr\u00ean website c\u1ee7a h\u1ecd<\/p>\n<\/div>\n<p>Ngay c\u1ea3 tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, s\u1ef1 nh\u1ea5t qu\u00e1n trong ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u1ea5t r\u00f5 r\u00e0ng:<\/p>\n<p>\u0110\u1ec3 tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u00e2n v\u00e2n hay lo l\u1eafng khi k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i t\u1eebng \u201c\u0111i\u1ec3m ch\u1ea1m\u201d, h\u00e3y c\u00e2n nh\u1eafc t\u1edbi nh\u1eefng l\u1ee3i th\u1ebf b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c t\u1ea1o m\u1ed9t h\u01b0\u1edbng d\u1eabn, quy chu\u1ea9n ri\u00eang v\u1ec1 phong c\u00e1ch. N\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m m\u1ecdi th\u1ee9, t\u1eeb t\u00f4ng gi\u1ecdng b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng cho t\u1edbi s\u01a1 \u0111\u1ed3 m\u00e0u \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, v.v. B\u1eb1ng c\u00e1ch d\u00e0nh th\u1eddi gian \u0111\u1ec3 chi ti\u1ebft h\u00f3a nh\u1eefng \u0111i\u1ec3m n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd kh\u00e1c bi\u1ec7t tr\u00ean m\u1ed9t kh\u00eda c\u1ea1nh t\u1ed5ng th\u1ec3.<\/p>\n<h2 id=\"3-3-ket-noi-cam-xuc\">3. K\u1ebft n\u1ed1i c\u1ea3m x\u00fac<\/h2>\n<p>Kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00fd tr\u00ed.<\/p>\n<p>Li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i quan \u0111i\u1ec3m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u1eb5n s\u00e0ng tr\u1ea3 h\u00e0ng ng\u00e0n \u0111\u00f4 la cho Harley \u0111\u1ec3 mua m\u1ed9t chi\u1ebfc xe kh\u00e1c r\u1ebb h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng c\u0169ng t\u01b0\u01a1ng x\u1ee9ng? Ch\u1eafc s\u1ebd kh\u00e1 kh\u00f3 kh\u0103n khi m\u00e0 trong th\u00e2m t\u00e2m h\u1ecd lu\u00f4n ngh\u0129 t\u1edbi vi\u1ec7c: \u201cH\u00e3y mua m\u1ed9t chi\u1ebfc Harley\u201d.<\/p>\n<p>T\u1ea1i sao l\u1ea1i nh\u01b0 v\u1eady?<\/p>\n<p>B\u00ed m\u1eadt n\u1eb1m \u1edf ch\u1ed7, Harley Davidson t\u1eadn d\u1ee5ng y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac \u0111\u1ec3 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u khi x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng \u0111\u1eb3ng c\u1ea5p HOG \u2013 Harley Owners Group nh\u1eb1m m\u1ee5c ti\u00eau k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u (v\u00e0 v\u1edbi nhau).<\/p>\n<div id=\"attachment_12334\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12334 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/chien-luoc-thuong-hieu-harley-davidson.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Harley Davidson\" width=\"700\" height=\"367\" title=\"chien-luoc-thuong-hieu-harley-davidson\"><\/p>\n<p class=\"wp-caption-text\">Harley Owners Group \u2013 c\u1ed9ng \u0111\u1ed3ng \u0111\u1eb3ng c\u1ea5p d\u00e0nh ri\u00eang cho ch\u1ee7 s\u1edf h\u1eefu xe Harley<\/p>\n<\/div>\n<p>B\u1eb1ng c\u00e1ch cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u01a1 h\u1ed9i c\u1ea3m th\u1ea5y m\u00ecnh tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ed9t c\u1ed9ng \u0111\u1ed3ng \u0111\u1eb3ng c\u1ea5p c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd thay v\u00ec ch\u1ec9 h\u1ed9i t\u1ee5 nh\u1eefng ng\u01b0\u1eddi \u0111i m\u00f4-t\u00f4 nh\u01b0 c\u00e1ch th\u00f4ng th\u01b0\u1eddng, Harley Davidson c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb m\u00ecnh nh\u01b0 l\u00e0 m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn hi\u1ec3n nhi\u00ean cho m\u1ed9t ai \u0111\u00f3 mu\u1ed1n mua m\u1ed9t chi\u1ebfc xe ph\u00e2n kh\u1ed1i l\u1edbn.<\/p>\n<p>B\u1edfi, con ng\u01b0\u1eddi c\u00f3 khuynh h\u01b0\u1edbng b\u1ea9m sinh \u0111\u1ec3 k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7. Nghi\u00ean c\u1ee9u c\u1ee7a c\u00e1c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc Roy Baumeister v\u00e0 Mark Leary \u0111\u00e3 m\u00f4 t\u1ea3 t\u1ed1t nh\u1ea5t v\u1ec1 nhu c\u1ea7u n\u00e0y trong \u201cgi\u1ea3 thuy\u1ebft v\u1ec1 t\u00ednh g\u1eafn k\u1ebft\u201d: \u201cCon ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u t\u00e2m l\u00fd c\u01a1 b\u1ea3n \u0111\u1ec3 c\u1ea3m th\u1ea5y g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi ng\u01b0\u1eddi kh\u00e1c v\u00e0 m\u1ed1i quan h\u1ec7 t\u00ecnh c\u1ea3m t\u1eeb nh\u1eefng ng\u01b0\u1eddi g\u1ea7n g\u0169i l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong h\u00e0nh vi con ng\u01b0\u1eddi\u201d. C\u00f2n m\u1ed9t y\u1ebfu t\u1ed1 c\u00f2n ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn: s\u1ef1 g\u1eafn b\u00f3 \u2013 nhu c\u1ea7u v\u1ec1 t\u00ecnh c\u1ea3m, s\u1ef1 \u1ea3nh h\u01b0\u1edfng v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong nh\u00f3m l\u1ea1i ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 trung t\u00e2m trong th\u00e1p nhu c\u1ea7u c\u1ee7a Maslow.<\/p>\n<p>V\u00ec v\u1eady, h\u00e3y t\u00ecm c\u00e1ch \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u1edf m\u1ee9c \u0111\u1ed9 s\u00e2u s\u1eafc h\u01a1n, c\u1ea3m x\u00fac h\u01a1n. B\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 t\u1ea1o cho h\u1ecd s\u1ef1 an t\u00e2m hay mang l\u1ea1i c\u1ea3m gi\u00e1c nh\u01b0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a gia \u0111\u00ecnh? T\u1eadn d\u1ee5ng c\u00e1c c\u00e1c y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac \u0111\u1ec3 k\u00edch ho\u1ea1t t\u00ecnh c\u1ea3m nh\u1eb1m t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng \u2013 doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 n\u00e2ng cao l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng, k\u1ebft qu\u1ea3 s\u1ebd ho\u00e0n to\u00e0n b\u1ea5t ng\u1edd.<\/p>\n<h2 id=\"4-4-tinh-linh-hoat\">4. T\u00ednh linh ho\u1ea1t<\/h2>\n<p>S\u1ed1ng trong th\u1ebf gi\u1edbi thay \u0111\u1ed5i t\u1eebng ph\u00fat gi\u00e2y n\u00e0y, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i duy tr\u00ec t\u00ednh linh ho\u1ea1t \u0111\u1ec3 th\u1ef1c s\u1ef1 k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. \u0110\u1ed3ng th\u1eddi, x\u00e9t theo m\u1eb7t t\u00edch c\u1ef1c, l\u1ee3i th\u1ebf n\u00e0y gi\u00fap b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i th\u1ecfa s\u1ee9c s\u00e1ng t\u1ea1o thay v\u00ec b\u1ecb g\u00f2 b\u00f3 trong c\u00e1ch th\u1ee9c tri\u1ec3n khai t\u1eebng chi\u1ebfn d\u1ecbch.<\/p>\n<p>Tuy nhi\u00ean, c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd b\u0103n kho\u0103n t\u1ef1 h\u1ecfi, v\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 duy tr\u00ec t\u00ednh \u0111\u01b0\u1ee3c t\u00ednh \u0111\u1ed3ng nh\u1ea5t trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y? \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi kh\u00e1 hay. M\u1eb7c d\u00f9 t\u00ednh nh\u1ea5t qu\u00e1n nh\u1eb1m thi\u1ebft l\u1eadp ti\u00eau chu\u1ea9n cho th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng t\u00ednh linh ho\u1ea1t ch\u00ednh l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ee7, cho ph\u00e9p b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 t\u1ea1o s\u1ee9c h\u00fat c\u0169ng nh\u01b0 kh\u00e1c bi\u1ec7t trong c\u00e1ch ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p>Ch\u1ee7 t\u1ecbch c\u1ee7a Peopledesign, \u00f4ng Kevin Budelmann \u0111\u00e3 gi\u1ea3i th\u00edch r\u1eb1ng \u201cc\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 s\u1ef1 \u0111\u1ed3ng b\u1ed9 \u0111\u1ee7 \u0111\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn ra nh\u01b0ng c\u0169ng kh\u00f4ng th\u1ec3 thi\u1ebfu t\u00ednh linh ho\u1ea1t \u0111\u1ec3 gi\u1eef m\u1ecdi th\u1ee9 t\u01b0\u01a1i m\u1edbi v\u00e0 g\u1ea7n g\u0169i v\u1edbi con ng\u01b0\u1eddi\u201d.<\/p>\n<p>M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 s\u1ef1 c\u00e2n b\u1eb1ng n\u00e0y ch\u00ednh l\u00e0 Old Spice khi h\u1ee3p t\u00e1c v\u1edbi Wieden + Kennedy \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1edbi. Nh\u1eadn th\u1ee9c r\u1eb1ng m\u00ecnh c\u1ea7n ph\u1ea3i l\u00e0m g\u00ec \u0111\u00f3 \u0111\u1ec3 gi\u1eef v\u1eefng v\u1ecb tr\u00ed tr\u00ean th\u1ecb tr\u01b0\u1eddng, Old Spice c\u1ea3i ti\u1ebfn chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 v\u00e0 \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a m\u00ecnh nh\u1eafm t\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ebb h\u01a1n, th\u00f4ng qua nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, x\u00e2y d\u1ef1ng website, bao b\u00ec c\u0169ng nh\u01b0 t\u00ean g\u1ecdi m\u1edbi cho d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t n\u00e0y.<\/p>\n<div id=\"attachment_12337\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12337 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/chien-luoc-thuong-hieu-old-spice.png\" alt=\"Old Spice v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o\" width=\"700\" height=\"394\" title=\"chien-luoc-thuong-hieu-old-spice\"><\/p>\n<p class=\"wp-caption-text\">Old Spice v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o \u2013 h\u01b0\u1edbng t\u1edbi ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng tr\u1ebb<\/p>\n<\/div>\n<p>Do \u0111\u00f3, n\u1ebfu chi\u1ebfn thu\u1eadt c\u0169 c\u1ee7a b\u1ea1n kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3, \u0111\u1eebng s\u1ee3 thay \u0111\u1ed5i. B\u1edfi, vi\u1ec7c n\u00f3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t trong qu\u00e1 kh\u1ee9 kh\u00f4ng \u0111\u1ea3m b\u1ea3o ch\u1eafc ch\u1eafn l\u00e0 hi\u1ec7n t\u1ea1i n\u00f3 t\u1ea1o \u0111\u01b0\u1ee3c d\u1ea5u \u1ea5n v\u00e0 kh\u00e1c bi\u1ec7t.<\/p>\n<p>T\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau theo nh\u1eefng c\u00e1ch m\u1edbi, s\u00e1ng t\u1ea1o h\u01a1n. Li\u1ec7u c\u00f3 ph\u1ea3i c\u00e1c thu\u1ed9c t\u00ednh \u0111\u1eb7c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m ch\u01b0a th\u1ef1c s\u1ef1 t\u1ea1o \u0111\u01b0\u1ee3c d\u1ea5u \u1ea5n? T\u00ecm ki\u1ebfm nh\u1eefng c\u00e1ch s\u00e1ng t\u1ea1o h\u01a1n \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi c\u0169ng nh\u01b0 nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng c\u0169 l\u00fd do t\u1ea1i sao h\u1ecd l\u1ea1i trung th\u00e0nh v\u1edbi s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5.<\/p>\n<h2 id=\"5-5-ho-tro-dac-luc-cua-cac-thanh-vien-trong-cong-ty\">5. H\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean trong c\u00f4ng ty<\/h2>\n<p>Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp trong nh\u1eefng ph\u1ea7n tr\u01b0\u1edbc, \u00fd th\u1ee9c \u0111\u01b0\u1ee3c s\u1ef1 nh\u1ea5t qu\u00e1n trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 r\u1ea5t quan tr\u1ecdng. V\u00e0 m\u1eb7c d\u00f9 nh\u1eefng h\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh t\u1ef1u nh\u1ea5t \u0111\u1ecbnh tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn th\u00ec vi\u1ec7c t\u1eebng th\u00e0nh vi\u00ean c\u00f3 th\u1ec3 hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch th\u1ee9c giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u c\u0169ng kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng.<\/p>\n<p>N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng t\u00f4ng gi\u1ecdng vui t\u01b0\u01a1i v\u00e0 s\u00f4i n\u1ed5i qua c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook, th\u00ec kh\u00e1ch h\u00e0ng ch\u1eafc ch\u1eafn s\u1ebd r\u1ea5t s\u1eedng s\u1ed1t n\u1ebfu h\u1ecd k\u1ebft n\u1ed1i qua livechat v\u00e0 g\u1eb7p m\u1ed9t agent v\u1edbi phong c\u00e1ch tr\u1ecbch th\u01b0\u1ee3ng, b\u1ec1 tr\u00ean \u0111\u00fang kh\u00f4ng?<\/p>\n<p>\u0110\u1ec3 tr\u00e1nh mang l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t tr\u00ean c\u00e1c k\u00eanh, h\u00e3y tham kh\u1ea3o ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn c\u1ee7a Zappos. N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean ph\u00f2ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a h\u00e3ng n\u00e0y, b\u1ea1n s\u1ebd hi\u1ec3u \u0111i\u1ec1u t\u00f4i \u0111ang mu\u1ed1n n\u00f3i.<\/p>\n<div id=\"attachment_12338\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12338 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/chien-luoc-thuong-hieu-zappos.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u Zappos\" width=\"700\" height=\"367\" title=\"chien-luoc-thuong-hieu-zappos\"><\/p>\n<p class=\"wp-caption-text\">Giao di\u1ec7n trang ch\u1ee7 c\u1ee7a Zappos Insights \u2013 n\u01a1i Zappos chia s\u1ebb v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p<\/p>\n<\/div>\n<p>Zappos cam k\u1ebft r\u1eb1ng kh\u00f4ng ch\u1ec9 m\u1ed9t m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 s\u1ef1 nh\u1ea5t qu\u00e1n trong t\u1eebng t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn c\u0169ng nh\u01b0 ng\u01b0\u1eddi v\u1edbi ng\u01b0\u1eddi khi \u0111\u00e3 d\u00e0nh th\u1eddi gian, t\u00e2m huy\u1ebft v\u00e0 ngu\u1ed3n l\u1ef1c ph\u00e1t tri\u1ec3n ri\u00eang m\u1ed9t b\u1ed9 ph\u1eadn g\u1ecdi l\u00e0 Zappos Insights.<\/p>\n<p>B\u1eb1ng c\u00e1ch l\u00e0m cho c\u00e1c nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u0169ng nh\u01b0 gi\u00fap \u0111\u1ee1 c\u00e1c \u0111\u01a1n v\u1ecb kh\u00e1c tri\u1ec3n khai c\u00e1ch l\u00e0m t\u01b0\u01a1ng t\u1ef1, Zappos \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh m\u1ed9t doanh nghi\u1ec7p s\u1edf h\u1eefu d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng h\u1eefu \u00edch v\u00e0 \u0111\u1ea7y nh\u00e2n v\u0103n.<\/p>\n<h2 id=\"6-6-long-trung-thanh-khach-hang\">6. L\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng<\/h2>\n<p>N\u1ebfu c\u00f3 ai \u0111\u00f3 qu\u00fd m\u1ebfn b\u1ea1n, c\u00f4ng ty c\u0169ng nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eebng ch\u1ec9 ng\u1ed3i \u0111\u00f3, h\u00e3y tri \u00e2n h\u1ecd v\u00ec s\u1ef1 trung th\u00e0nh v\u00e0 t\u00ecnh c\u1ea3m \u0111\u1eb7c bi\u1ec7t n\u00e0y. B\u1edfi, \u0111\u00f3 ch\u00ednh l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng s\u1ebd vi\u1ebft v\u1ec1 b\u1ea1n, chia s\u1ebb v\u1edbi b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd v\u1ec1 b\u1ea1n v\u00e0 tr\u1edf th\u00e0nh \u201c\u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u\u201d mi\u1ec5n ph\u00ed. Nu\u00f4i d\u01b0\u1ee1ng l\u00f2ng trung th\u00e0nh v\u1edbi h\u1ecd ngay t\u1eeb \u0111\u1ea7u s\u1ebd gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng trung th\u00e0nh, \u0111\u1ed3ng th\u1eddi, l\u1ee3i nhu\u1eadn c\u0169ng cao h\u01a1n h\u1eb3n khi chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi cao h\u01a1n t\u1edbi 6 l\u1ea7n so v\u1edbi duy tr\u00ec kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3.<\/p>\n<p>Ghi nh\u1eadn s\u1ef1 trung th\u00e0nh kh\u00e1ch h\u00e0ng c\u0169ng kh\u00f4ng qu\u00e1 kh\u00f3, \u0111\u00f4i khi ch\u1ec9 c\u1ea7n m\u1ed9t l\u1eddi c\u1ea3m \u01a1n ch\u00e2n th\u00e0nh l\u00e0 \u0111\u1ee7. Ho\u1eb7c, vi\u1ebft cho h\u1ecd m\u1ed9t b\u1ee9c th\u01b0 c\u00e1 nh\u00e2n h\u00f3a v\u00e0 b\u00e0y t\u1ecf s\u1ef1 bi\u1ebft \u01a1n v\u1edbi t\u00ecnh c\u1ea3m m\u00e0 h\u1ecd \u0111\u00e3 d\u00e0nh cho th\u01b0\u01a1ng hi\u00eau, doanh nghi\u1ec7p.v.v<\/p>\n<p>S\u1ef1 trung th\u00e0nh l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n \u0111ang t\u00ecm c\u00e1ch h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh. V\u00ec v\u1eady, h\u00e3y t\u00ecm c\u00e1ch l\u00e0m n\u1ed5i b\u1eadt m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c gi\u1eefa b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u0169ng nh\u01b0 \u0111\u1eb7t ra nh\u1eefng gi\u1edbi h\u1ea1n m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 mong \u0111\u1ee3i n\u1ebfu h\u1ecd l\u1ef1a ch\u1ecdn b\u1ea1n thay v\u00ec c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<h2 id=\"7-7-hoc-hoi-tu-doi-thu-canh-tranh\">7. H\u1ecdc h\u1ecfi t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h2>\n<p>H\u00e3y coi c\u1ea1nh tranh nh\u01b0 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c c\u1ea7n c\u00f3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 c\u0169ng nh\u01b0 t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t, \u0111\u1ed9t ph\u00e1 trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3. B\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7 \u0111ang kinh doanh c\u00f9ng m\u1ed9t m\u1eb7t h\u00e0ng v\u00e0 h\u1ecd \u1edf v\u1ecb tr\u00ed ngay sau b\u1ea1n trong cu\u1ed9c chi\u1ebfn gi\u00e0nh v\u1ecb tr\u00ed trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, \u0111\u00fang kh\u00f4ng? V\u1eady, h\u00e3y ch\u00fa \u00fd quan s\u00e1t nh\u1eefng g\u00ec h\u1ecd l\u00e0m v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi, t\u1ea1i sao m\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt c\u1ee7a h\u1ecd l\u1ea1i th\u00e0nh c\u00f4ng? T\u1ea1i sao v\u1eabn c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u1ea5t b\u1ea1i?<\/p>\n<p>Pizza Hut ch\u00ednh l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua h\u1ecdc h\u1ecfi t\u1eeb \u0111\u1ed1i th\u1ee7:<\/p>\n<div id=\"attachment_12335\" style=\"width: 613px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12335 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/chien-luoc-thuong-hieu-hoc-tu-doi-thu.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Pizza Hut\" width=\"603\" height=\"290\" title=\"chien-luoc-thuong-hieu-hoc-tu-doi-thu\"><\/p>\n<p class=\"wp-caption-text\">H\u1ecdc h\u1ecfi t\u1eeb \u0111\u1ed1i th\u1ee7 c\u0169ng ch\u00ednh l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng trong ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n<p>Khi m\u1ed9t ng\u01b0\u1eddi y\u00eau b\u00e1nh pizza \u0111\u1eb7t ra c\u00e2u h\u1ecfi n\u00e0y tr\u00ean Twitter, Pizza Hut \u0111\u00e3 kh\u00f4ng b\u1ecf l\u1ee1 m\u1ed9t nh\u1ecbp. H\u1ecd nhanh ch\u00f3ng \u0111\u01b0a ra m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi h\u00e0i h\u01b0\u1edbng tr\u01b0\u1edbc khi Domino c\u00f3 c\u01a1 h\u1ed9i l\u00ean ti\u1ebfng. N\u1ebfu Domino\u2019s \u0111ang theo d\u00f5i c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, h\u1ecd s\u1ebd bi\u1ebft ph\u1ea3i h\u00e0nh \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o trong th\u1eddi gian t\u1edbi n\u1ebfu t\u00ecnh hu\u1ed1ng t\u01b0\u01a1ng t\u1ef1 ph\u00e1t sinh.<\/p>\n<p>Vi\u1ec7c quan s\u00e1t v\u00e0 h\u1ecdc h\u1ecfi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 r\u1ea5t quan tr\u1ecdng n\u1ebfu b\u1ea1n mu\u1ed1n n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u, tuy nhi\u00ean, c\u0169ng \u0111\u1eebng v\u00ec th\u1ebf m\u00e0 l\u01a1 l\u00e0 \u0111\u1ec3 h\u1ecd ph\u00e1t hi\u1ec7n ra \u201cg\u00f3t ch\u00e2n Asin\u201d trong t\u1eebng \u0111\u1ed9ng th\u00e1i m\u00e0 b\u1ea1n th\u1ef1c hi\u1ec7n.<\/p>\n<p>Ch\u1eafc ch\u1eafn, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 nhi\u1ec1u \u0111\u01a1n v\u1ecb kh\u00e1c, nh\u01b0ng b\u1ea1n \u0111ang h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau l\u00e0m sao \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh l\u00e0 duy nh\u1ea5t \u0111\u00fang kh\u00f4ng? Ch\u00fang t\u00f4i hi v\u1ecdng th\u00f4ng qua nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00e3 ph\u00e2n t\u00edch \u1edf tr\u00ean, b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 \u0111i\u1ec3m c\u1ed1t l\u00f5i c\u1ea7n ch\u00fa \u00fd khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 kh\u00e1c bi\u1ec7t v\u00e0 duy nh\u1ea5t trong th\u1eddi gian ng\u1eafn s\u1eafp t\u1edbi!<\/p>\n<p style=\"text-align: right\"><em>Theo Hubspot.com\u00a0<\/em><\/p>\n<p><em>B\u00e0i tham kh\u1ea3o:<\/em><\/p>\n<ul>\n<li><em>T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ed3ng th\u1eddi v\u1edbi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/em><\/li>\n<li><em>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u2013 \u201cCon \u00e1t\u201d ch\u1ee7 b\u00e0i c\u1ee7a doanh nghi\u1ec7p<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1eebng ho\u1ea3ng s\u1ee3.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51399"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51399"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51399\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}