{"id":51409,"date":"2023-12-20T00:01:44","date_gmt":"2023-12-19T17:01:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/lam-the-nao-de-giam-ty-le-bo-gio-hang.html"},"modified":"2023-12-20T00:01:44","modified_gmt":"2023-12-19T17:01:44","slug":"lam-the-nao-de-giam-ty-le-bo-gio-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/lam-the-nao-de-giam-ty-le-bo-gio-hang.html","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1ea3m t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng?"},"content":{"rendered":"
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1. B\u1ecf gi\u1ecf h\u00e0ng l\u00e0 g\u00ec?<\/h2>\n

B\u1ecf gi\u1ecf h\u00e0ng \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 khi m\u00f3n h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c cho v\u00e0o gi\u1ecf nh\u01b0ng v\u00ec m\u1ed9t l\u00fd do n\u00e0o \u0111\u00f3, kh\u00e1ch h\u00e0ng l\u1ea1i b\u1ecf \u0111i tr\u01b0\u1edbc khi ho\u00e0n th\u00e0nh giao d\u1ecbch. B\u1ecf gi\u1ecf h\u00e0ng d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 tr\u1edf th\u00e0nh b\u1ec7nh nan y, khi\u1ebfn c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111au \u0111\u1ea7u gi\u1ea3i b\u00e0i to\u00e1n v\u1edbi c\u00e1c bi\u1ebfn: t\u1ef7 l\u1ec7 tho\u00e1t trang, t\u1ef7 l\u1ec7 nh\u1ea5p qua c\u00e1c k\u00eanh hay l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/p>\n

\"b\u1ecf<\/p>\n

B\u1ecf gi\u1ecf h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111ang l\u00e0m m\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi th\u00e0nh \u2013 b\u1ea1i c\u1ee7a doanh nghi\u1ec7p<\/p>\n<\/div>\n

Nh\u1eefng con s\u1ed1 bi\u1ebft n\u00f3i<\/h3>\n

Gi\u1ecf h\u00e0ng t\u1eeb l\u00e2u \u0111\u00e3 \u0111\u01b0\u1ee3c coi l\u00e0 c\u00e1nh c\u1eeda k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi c\u00f2n l\u00e0 ranh gi\u1edbi quan tr\u1ecdng, n\u01a1i m\u1ed9t tinh ch\u1ec9nh nh\u1ecf c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa th\u1ea5t b\u1ea1i v\u00e0 th\u00e0nh c\u00f4ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng con s\u1ed1 \u201cbi\u1ebft n\u00f3i\u201d trong nghi\u00ean c\u1ee9u c\u1ee7a BI Intelligence gi\u00fap ch\u00fang ta nh\u00ecn nh\u1eadn l\u1ea1i t\u1ea7m quan tr\u1ecdng c\u0169ng nh\u01b0 l\u00fd do v\u00ec sao \u01b0u ti\u00ean t\u1ed1i \u01b0u gi\u1ea3m t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng l\u1ea1i \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1eb7c bi\u1ec7t quan t\u00e2m:<\/p>\n

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  • Ch\u1ec9 t\u00ednh ri\u00eang trong , \u0111\u00e3 c\u00f3 kho\u1ea3ng 4 ngh\u00ecn t\u1ef7 USD gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a b\u1ecb t\u1eeb ch\u1ed1i thanh to\u00e1n trong c\u00e1c gi\u1ecf h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/li>\n
  • T\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng \u0111ang gia t\u0103ng v\u00e0 ch\u01b0a c\u00f3 d\u1ea5u hi\u1ec7u d\u1eebng l\u1ea1i, nh\u1ea5t l\u00e0 khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng chuy\u1ec3n sang mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng. N\u1ebfu nh\u01b0 n\u0103m 2011, t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng ch\u1ec9 \u1edf m\u1ee9c 69%, th\u00ec sang \u0111\u1ebfn n\u0103m 2013, con s\u1ed1 n\u00e0y \u0111\u00e3 t\u0103ng t\u1edbi 74%.<\/li>\n
  • Theo chia s\u1ebb t\u1eeb SeeWhy, m\u1ed9t gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ho\u00e0n to\u00e0n m\u1ea5t kh\u00e1ch h\u00e0ng, b\u1edfi c\u00f3 t\u1edbi 3\/4 ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u00e3 b\u1ecf gi\u1ecf h\u00e0ng n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd quay l\u1ea1i. Nh\u01b0ng, c\u00e1c doanh nghi\u1ec7p ch\u1ec9 b\u00e1n l\u1ebb tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn s\u1ebd kh\u00f4ng l\u1ee3i th\u1ebf b\u1eb1ng c\u00e1c c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111a k\u00eanh.<\/li>\n<\/ul>\n

    Nh\u00ecn xa h\u01a1n, m\u1ed9t gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf ch\u00ednh l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 nh\u1eefng doanh nghi\u1ec7p kinh doanh tr\u1ef1c tuy\u1ebfn ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1ea3m t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf, t\u0103ng chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng c\u00e1ch tinh gi\u1ea3n qu\u00e1 tr\u00ecnh thanh to\u00e1n, t\u1ed1i \u01b0u l\u1ea1i n\u1ed9i dung, \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean site c\u0169ng nh\u01b0 l\u00ean chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng sau mua qua email hay c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 kh\u00e1c sau khi h\u1ecd r\u1eddi site.<\/p>\n

    2. Nguy\u00ean nh\u00e2n v\u00e0 gi\u1ea3i ph\u00e1p gi\u1ea3m t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng hi\u1ec7u qu\u1ea3?<\/h2>\n

    a. Tr\u01b0\u1edbc<\/strong> khi b\u1ecf gi\u1ecf h\u00e0ng<\/strong><\/h3>\n
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    • Nguy\u00ean t\u1eafc s\u1ed1 1: Hi\u1ec3n th\u1ecb gi\u1ecf h\u00e0ng \u1edf nh\u1eefng v\u1ecb tr\u00ed d\u1ec5 th\u1ea5y <\/strong><\/li>\n<\/ul>\n

      M\u1ee5c ti\u00eau c\u1ee7a m\u1ed9t gi\u1ecf h\u00e0ng hi\u1ec7u qu\u1ea3 l\u00e0 l\u00e0m cho vi\u1ec7c mua s\u1eafm tr\u1edf n\u00ean d\u1ec5 d\u00e0ng, \u0111\u01a1n gi\u1ea3n v\u00e0 nhanh ch\u00f3ng \u2013 ngay c\u1ea3 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u01b0\u1eddi nh\u1ea5t.<\/p>\n

      Th\u1eddi \u0111i\u1ec3m ng\u01b0\u1eddi d\u00f9ng th\u00eam m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf, h\u1ecd n\u00ean bi\u1ebft ch\u00ednh x\u00e1c v\u1ecb tr\u00ed thanh to\u00e1n \u1edf \u0111\u00e2u c\u0169ng nh\u01b0 gi\u1ecf h\u00e0ng \u0111ang ch\u1edd h\u1ecd ho\u00e0n th\u00e0nh c\u00f3 nh\u1eefng g\u00ec.<\/p>\n

      M\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb s\u1eed d\u1ee5ng pop-up v\u1edbi n\u1ed9i dung \u201cTh\u00eam v\u00e0o gi\u1ecf h\u00e0ng!\u201d; th\u00f4ng b\u00e1o \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch truy c\u1eadp \u0111\u1ebfn v\u1ecb tr\u00ed gi\u1ecf h\u00e0ng (th\u01b0\u1eddng l\u00e0 tr\u00ean c\u00f9ng b\u00ean ph\u1ea3i) ho\u1eb7c \u1ea3nh \u0111\u1ed9ng h\u01b0\u1edbng kh\u00e1ch truy c\u1eadp t\u1edbi pop-up gi\u1ecf h\u00e0ng.<\/p>\n

      Nghe th\u00ec c\u00f3 v\u1ebb \u0111\u01a1n gi\u1ea3n, tuy nhi\u00ean, nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn m\u1eafc l\u1ed7i \u1edf b\u01b0\u1edbc n\u00e0y. H\u00e3y nh\u1edb r\u1eb1ng, m\u1ed9t s\u1ef1 x\u00e1o tr\u1ed9n nh\u1ecf nh\u1ea5t trong b\u01b0\u1edbc thanh to\u00e1n c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn thay \u0111\u1ed5i l\u1edbn v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\u00a0v\u00e0 mang \u0111\u1ebfn s\u1ef1 \u0111\u1ed9t ph\u00e1 v\u1ec1 doanh thu. B\u1edfi, ch\u1ec9 c\u1ea7n s\u1ed1 kh\u00e1ch h\u00e0ng t\u0103ng t\u1eeb 1 \u0111\u1ebfn 2% m\u1ee9c t\u0103ng doanh thu \u0111\u00e3 \u0111\u1ea1t kho\u1ea3ng 2%.<\/p>\n

      \"b\u1ecf<\/p>\n

      M\u00e0u s\u1eafc ch\u01b0a th\u1ef1c s\u1ef1 n\u1ed5i b\u1eadt c\u0169ng l\u00e0 m\u1ed9t l\u00fd do khi\u1ebfn kh\u00e1ch h\u00e0ng g\u1eb7p kh\u00f3 kh\u0103n khi thanh to\u00e1n<\/p>\n<\/div>\n

      Sai l\u1ea7m # 1: M\u00e0u s\u1eafc ch\u01b0a th\u1ef1c s\u1ef1 n\u1ed5i b\u1eadt<\/strong><\/p>\n

      N\u1ebfu m\u00e0u ch\u1ee7 \u0111\u1ea1o tr\u00ean site c\u1ee7a b\u1ea1n \u0111ang l\u00e0 m\u00e0u xanh v\u00e0 tr\u1eafng, th\u00f4ng b\u00e1o c\u1ee7a b\u1ea1n s\u1ebd hi\u1ec7u qu\u1ea3 nh\u1ea5t n\u1ebfu c\u00f3 m\u00e0u t\u01b0\u01a1ng ph\u1ea3n. \u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do Facebook ch\u1ecdn m\u00e0u th\u00f4ng b\u00e1o l\u00e0 m\u00e0u \u0111\u1ecf.<\/p>\n

      \"khu<\/p>\n

      Thi\u1ebft k\u1ebf khu v\u1ef1c thanh to\u00e1n r\u00f5 r\u00e0ng c\u00f9ng CTA ph\u00f9 h\u1ee3p c\u0169ng c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/p>\n<\/div>\n

      Sai l\u1ea7m # 2: Khu v\u1ef1c \u201cThanh to\u00e1n \u201d b\u1ecb \u1ea9n<\/strong><\/p>\n

      Khi kh\u00e1ch truy c\u1eadp cho s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng, t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf c\u00f3 th\u1ec3 t\u0103ng l\u00ean n\u1ebfu thi\u1ebfu CTA k\u00eau g\u1ecdi thanh to\u00e1n. T\u1ea1o m\u1ed9t popup v\u1edbi h\u00ecnh \u1ea3nh c\u00e1c s\u1ea3n ph\u1ea9m, th\u00f4ng tin v\u1ec1 gi\u00e1 c\u00f9ng t\u00f9y ch\u1ecdn \u201cThanh to\u00e1n ngay!\u201d c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

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      • Nguy\u00ean t\u1eafc s\u1ed1 2: \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch h\u00e0ng <\/strong><\/li>\n<\/ul>\n

        Khi m\u1ed9t m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c cho v\u00e0o gi\u1ecf, s\u1ebd c\u00f3 hai l\u1ef1a ch\u1ecdn.<\/p>\n

        Th\u00f4ng b\u00e1o cho kh\u00e1ch truy c\u1eadp h\u1ecd \u0111\u00e3 th\u00eam m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf v\u00e0 \u0111\u01b0a ra g\u1ee3i \u00fd t\u00ecm ki\u1ebfm th\u00eam nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c tr\u00ean trang. \u0110\u00e2y th\u01b0\u1eddng l\u00e0 l\u1ef1a ch\u1ecdn m\u00e0 h\u1ea7u h\u1ebft c\u00e1c \u0111\u01a1n v\u1ecb b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn \u0111ang l\u00e0m. Tuy nhi\u00ean, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ch\u1ec9 th\u1ef1c s\u1ef1 t\u1ed1i \u01b0u n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang b\u00e1n nhi\u1ec1u m\u1eb7t h\u00e0ng v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng mua nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f9ng m\u1ed9t l\u00fac. B\u1eb1ng c\u00e1ch kh\u00f4ng l\u00e0m gi\u00e1n \u0111o\u1ea1n qu\u00e1 tr\u00ecnh mua s\u1eafm, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n.<\/p>\n

        Tip:<\/span> Th\u00eam l\u1ef1a ch\u1ecdn \u201cKh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m n\u00e0y th\u01b0\u1eddng mua : X, Y, Z\u201d c\u00f3 th\u1ec3 l\u00e0 c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 b\u1ea1n b\u00e1n gia t\u0103ng \u2013 upsell.<\/p>\n

        L\u1ef1a ch\u1ecdn th\u1ee9 hai s\u1ebd l\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn khu v\u1ef1c thanh to\u00e1n v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd nhanh ch\u00f3ng ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng. \u0110\u00e2y ch\u00ednh l\u00e0 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o cho c\u00e1c doanh nghi\u1ec7p ch\u1ee7 y\u1ebfu b\u00e1n m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m v\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng. N\u1ebfu qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf thi\u1ebfu ch\u00ednh x\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 m\u1ea5t t\u1ea5t c\u1ea3 khi kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu v\u00e0 b\u1ecf \u0111i.<\/p>\n

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        • Nguy\u00ean t\u1eafc s\u1ed1 3: N\u1ed9i dung gi\u1ecf h\u00e0ng<\/strong><\/li>\n<\/ul>\n

          Gia t\u0103ng t\u00ednh b\u1ea3o m\u1eadt c\u1ee7a website <\/strong><\/p>\n

          Th\u1ed1ng k\u00ea cho th\u1ea5y, 17% kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn ng\u1eebng giao d\u1ecbch v\u1edbi doanh nghi\u1ec7p v\u00ec c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn an ninh, b\u1ea3o m\u1eadt th\u00f4ng tin. Trong m\u1ed9t b\u00e0i ki\u1ec3m tra do Get Elastic \u2013 m\u1ed9t \u0111\u01a1n v\u1ecb b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn th\u1ef1c hi\u1ec7n \u0111\u00e3 ghi nh\u1eadn: ch\u1ec9 b\u1eb1ng c\u00e1ch th\u00eam ch\u1ee9ng nh\u1eadn b\u1ea3o m\u1eadt l\u00ean site, l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng c\u1ee7a h\u1ecd \u0111\u00e3 t\u0103ng 4-6%. Tuy nhi\u00ean, v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u kh\u00e1c cho th\u1ea5y l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng gi\u1ea3m khi s\u1eed d\u1ee5ng c\u00e1ch n\u00e0y. V\u00ec v\u1eady \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n v\u1edbi s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed n\u00e0o l\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 \u0111\u1eb7t ch\u1ee9ng nh\u1eadn b\u1ea3o m\u1eadt.<\/p>\n

          \"b\u1ecf<\/p>\n

          S\u1ef1 kh\u00e1c bi\u1ec7t trong t\u00f9y ch\u1ecdn hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh c\u0169ng quy\u1ebft \u0111\u1ecbnh vi\u1ec7c kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf hay kh\u00f4ng?<\/p>\n<\/div>\n

          Hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m <\/strong><\/p>\n

          Cung c\u1ea5p h\u00ecnh \u1ea3nh thu nh\u1ecf nh\u01b0ng r\u00f5 r\u00e0ng v\u00e0 ph\u00f9 h\u1ee3p v\u1ec1 c\u00e1c m\u1eb7t h\u00e0ng th\u1ef1c t\u1ebf m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang l\u1ef1a ch\u1ecdn. Thay v\u00ec ph\u1ea3i vi\u1ebft m\u1ed9t \u0111o\u1ea1n text d\u00e0i \u0111\u1ec3 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1eabn l\u00e0 hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c h\u00ecnh \u1ea3nh, b\u1edfi, m\u1ed9t b\u1ee9c \u1ea3nh thay v\u1ea1n l\u1eddi n\u00f3i.<\/p>\n

          D\u1ec5 d\u00e0ng t\u00f9y ch\u1ec9nh gi\u1ecf h\u00e0ng <\/strong><\/p>\n

          Ng\u01b0\u1eddi mua h\u00e0ng kh\u00f4ng mu\u1ed1n r\u01a1i v\u00e0o th\u1ebf \u201cl\u01b0\u1ee1ng nan\u201d \u1edf trang thanh to\u00e1n. N\u1ebfu h\u1ecd \u0111\u00e3 nh\u1ea7m l\u1eabn trong vi\u1ec7c l\u1ef1a ch\u1ecdn size hay m\u00e0u s\u1eafc ho\u1eb7c c\u1ea7n ph\u1ea3i ch\u1ec9nh s\u1eeda n\u00f3 v\u00ec l\u00fd do n\u00e0o \u0111\u00f3 h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n kh\u00f4ng g\u00e2y c\u1ea3n tr\u1edf cho h\u1ecd trong l\u00fac n\u00e0y.<\/p>\n

            \n
          • Nguy\u00ean t\u1eafc s\u1ed1 4: Quy tr\u00ecnh thanh to\u00e1n d\u1ec5 d\u00e0ng, nhi\u1ec1u l\u1ef1a ch\u1ecdn<\/strong><\/li>\n<\/ul>\n

            M\u1ed7i b\u01b0\u1edbc r\u01b0\u1eddm r\u00e0, ph\u1ee9c t\u1ea1p t\u1ea1i trang thanh to\u00e1n ch\u00ednh l\u00e0 m\u1ed9t r\u00e0o c\u1ea3n b\u1ed5 sung cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, d\u1eabn \u0111\u1ebfn nhi\u1ec1u c\u00e2u h\u1ecfi, s\u1ef1 ph\u00e2n v\u00e2n, l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 th\u1ea5t v\u1ecdng v\u00e0 t\u1eeb b\u1ecf.<\/p>\n

            Hi\u1ec3n th\u1ecb th\u00f4ng tin ti\u1ebfn tr\u00ecnh giao d\u1ecbch <\/strong><\/p>\n

            M\u1ee5c \u0111\u00edch l\u00e0 \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft v\u1ecb tr\u00ed ch\u00ednh x\u00e1c c\u1ee7a m\u00ecnh trong qu\u00e1 tr\u00ecnh thanh to\u00e1n c\u0169ng nh\u01b0 c\u00f2n bao nhi\u00eau b\u01b0\u1edbc n\u1eefa ph\u1ea3i ho\u00e0n th\u00e0nh. Nh\u1edd \u0111\u00f3, h\u1ecd s\u1ebd c\u00f3 c\u1ea3m gi\u00e1c l\u00e0m ch\u1ee7 giao d\u1ecbch v\u00e0 vi\u1ec7c nhanh ch\u00f3ng ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng c\u0169ng d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

            \"b\u1ed5<\/p>\n

            B\u1ea3o m\u1eadt th\u00f4ng tin c\u00e1 nh\u00e2n kh\u00e1ch h\u00e0ng khi\u1ebfn h\u1ecd y\u00ean t\u00e2m h\u01a1n khi giao d\u1ecbch<\/p>\n<\/div>\n

            Chia s\u1ebb th\u00f4ng tin c\u00e1 nh\u00e2n <\/strong><\/p>\n

            H\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u1ec1u ph\u1ea3i \u0111i\u1ec1n th\u00f4ng tin v\u00e0o m\u1ed9t m\u1eabu t\u1ef1 \u0111\u1ed9ng. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t r\u00e0o c\u1ea3n khi ph\u1ea3i chia s\u1ebb nh\u1eefng th\u00f4ng tin c\u00e1 nh\u00e2n khi m\u00e0 \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u ti\u00eau c\u1ef1c x\u1ea3y ra li\u00ean quan t\u1edbi vi\u1ec7c b\u1ea3o m\u1eadt, v\u00ec v\u1eady, h\u00e3y l\u00e0m cho b\u01b0\u1edbc n\u00e0y tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n v\u00e0 t\u1ed1i \u01b0u nh\u1ea5t tr\u00ean quan \u0111i\u1ec3m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

            \u0110a d\u1ea1ng h\u00ecnh th\u1ee9c thanh to\u00e1n <\/strong><\/p>\n

            C\u00e2n nh\u1eafc t\u1edbi vi\u1ec7c b\u1ed5 sung c\u00e1c l\u1ef1a ch\u1ecdn thanh to\u00e1n qua th\u1ebb Visa, Mastercard hay Paypal c\u0169ng nh\u01b0 c\u00e1c l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p kh\u00e1c t\u00f9y thu\u1ed9c v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc m\u00e0 b\u1ea1n \u0111ang h\u01b0\u1edbng t\u1edbi. FreshGigs \u0111\u00e3 t\u0103ng t\u1edbi 15% \u0111\u01a1n h\u00e0ng ch\u1ec9 trong qu\u00e1 tr\u00ecnh thanh to\u00e1n b\u1eb1ng c\u00e1ch b\u1ed5 sung t\u00f9y ch\u1ecdn thanh to\u00e1n qua American Express.<\/p>\n

            D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng <\/strong><\/p>\n

            Cung c\u1ea5p s\u1ed1 \u0111i\u1ec7n tho\u1ea1i mi\u1ec5n ph\u00ed ho\u1eb7c livechat tr\u00ean trang thanh to\u00e1n ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p gi\u00fap nh\u1eefng quan t\u00e2m, th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p k\u1ecbp th\u1eddi, t\u1eeb \u0111\u00f3 h\u1ecd t\u1ef1 tin mua s\u1eafm h\u01a1n. Ch\u1ee7 \u0111\u1ed9ng h\u1ed7 tr\u1ee3 ho\u1eb7c t\u1ed1t h\u01a1n l\u00e0 y\u00eau c\u1ea7u h\u1ecd h\u1ecfi ngay khi \u0111\u00f3, thay v\u00ec b\u1ecf gi\u1ecf h\u00e0ng trong th\u1ea5t v\u1ecdng.<\/p>\n

            Ch\u00ednh s\u00e1ch ho\u00e0n tr\u1ea3 v\u00e0 b\u1ea3o \u0111\u1ea3m v\u1ec1 gi\u00e1 <\/strong><\/p>\n

            H\u00e3y nh\u1edb r\u1eb1ng 36% kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf v\u00ec gi\u00e1. B\u1eb1ng c\u00e1ch cung c\u1ea5p \u0111\u1ea3m b\u1ea3o v\u1ec1 gi\u00e1, b\u1ea1n \u0111\u00e3 t\u1ea1o s\u1ef1 y\u00ean t\u00e2m v\u00e0 t\u1ef1 tin cho kh\u00e1ch h\u00e0ng khi h\u1ecd \u0111\u00e3 ch\u1ecdn \u0111\u01b0\u1ee3c giao d\u1ecbch t\u1ed1t nh\u1ea5t v\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i so s\u00e1nh gi\u00e1 v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. V\u00e0 b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin r\u00f5 r\u00e0ng, minh b\u1ea1ch v\u1ec1 ch\u00ednh s\u00e1ch ho\u00e0n tr\u1ea3, b\u1ea1n s\u1ebd t\u1ea1o s\u1ef1 an t\u00e2m, tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p.<\/p>\n

              \n
            • Nguy\u00ean t\u1eafc s\u1ed1 5: Th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n<\/strong><\/li>\n<\/ul>\n

              M\u1ed9t s\u1ed1 website bu\u1ed9c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n m\u1edbi tr\u01b0\u1edbc khi ho\u00e0n t\u1ea5t vi\u1ec7c mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y ch\u1eb3ng kh\u00e1c vi\u1ec7c \u0111\u01b0a m\u1ed9t con tr\u00e2u ch\u1eafn ngang tr\u01b0\u1edbc gi\u1ecf h\u00e0ng khi kh\u00e1ch h\u00e0ng chu\u1ea9n b\u1ecb thanh to\u00e1n.<\/p>\n

              \"\u0111\u0103ng<\/p>\n

              \u0110\u00fang th\u1eddi \u0111i\u1ec3m c\u1ee7a vi\u1ec7c \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n c\u0169ng quy\u1ebft \u0111\u1ecbnh vi\u1ec7c kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i hay b\u1ecf gi\u1ecf h\u00e0ng<\/p>\n<\/div>\n

              \u0110\u1ed3ng \u00fd l\u00e0 vi\u1ec7c cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ea1o t\u00e0i kho\u1ea3n tr\u00ean site c\u00f3 th\u1ec3 \u0111em l\u1ea1i t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, tuy nhi\u00ean, r\u1ea5t nhi\u1ec1u \u0111\u01a1n v\u1ecb kinh doanh tr\u1ef1c tuy\u1ebfn ch\u01b0a bi\u1ebft r\u1eb1ng: y\u00eau c\u1ea7u kh\u00e1ch truy c\u1eadp \u0111\u0103ng k\u00fd tr\u01b0\u1edbc khi mua h\u00e0ng, th\u1eadm ch\u00ed bu\u1ed9c ph\u1ea3i \u0111\u0103ng k\u00fd tr\u01b0\u1edbc khi ho\u00e0n th\u00e0nh gi\u1ecf h\u00e0ng ch\u00ednh l\u00e0 nguy\u00ean nh\u00e2n khi\u1ebfn 25% kh\u00e1ch truy c\u1eadp b\u1ecf gi\u1ecf. V\u00e2ng, ch\u1ec9 m\u1ed9t n\u00fat \u0111\u0103ng k\u00fd nh\u1ecf n\u00e0y c\u00f3 s\u1ee9c m\u1ea1nh th\u1ed5i bay 25% doanh thu c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

              C\u00e1c b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 cung c\u1ea5p t\u00f9y ch\u1ecdn \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ea1o t\u00e0i kho\u1ea3n sau khi h\u1ecd \u0111\u00e3 ho\u00e0n th\u00e0nh giao d\u1ecbch. V\u00ec h\u1ea7u h\u1ebft c\u00e1c th\u00f4ng tin \u0111\u00e3 c\u00f3 t\u1eeb trang thanh to\u00e1n, th\u1ebf n\u00ean trong ph\u1ea7n n\u00e0y, b\u1ea1n ch\u1ec9 \u0111\u01a1n gi\u1ea3n \u0111\u01b0a ra l\u1ef1a ch\u1ecdn t\u1ea1o t\u00e0i kho\u1ea3n v\u00e0 b\u1ed5 sung \u01b0u \u0111\u00e3i, ch\u1eb3ng h\u1ea1n: mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n cho \u0111\u01a1n h\u00e0ng ti\u1ebfp theo, ch\u1eafc ch\u1eafn kh\u00e1ch h\u00e0ng s\u1ebd r\u1ea5t h\u00e0i l\u00f2ng v\u00e0 kh\u00f4ng c\u1ea3m th\u1ea5y b\u1ecb \u00e9p bu\u1ed9c.<\/p>\n

              b. K\u00e9o kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i website<\/h3>\n

              Sau khi th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i v\u1ec1 tinh gi\u1ea3n c\u00e1c b\u01b0\u1edbc thanh to\u00e1n, b\u1ed5 sung cam k\u1ebft b\u1ea3o m\u1eadt\u2026tr\u00ean site nh\u01b0ng kh\u00e1ch h\u00e0ng v\u1eabn quy\u1ebft \u0111\u1ecbnh b\u1ecf gi\u1ecf h\u00e0ng, h\u00e3y c\u00e2n nh\u1eafc t\u1edbi nh\u1eefng l\u1ef1a ch\u1ecdn c\u00f3 th\u1ec3 b\u1ed5 sung sau khi h\u1ecd \u0111\u00e3 r\u1eddi \u0111i.<\/p>\n

              D\u01b0\u1edbi \u0111\u00e2y, Masterskills s\u1ebd ph\u00e2n t\u00edch chi ti\u1ebft 2 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c coi l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 k\u00e9o kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i.<\/p>\n

                \n
              • Remarketing <\/strong><\/li>\n<\/ul>\n

                Theo AdRoll, 2% ng\u01b0\u1eddi mua s\u1eafm chuy\u1ec3n \u0111\u1ed5i trong l\u1ea7n truy c\u1eadp \u0111\u1ea7u ti\u00ean v\u00e0o m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn. Nh\u01b0ng, ti\u1ebfp th\u1ecb l\u1ea1i gi\u00fap mang 98% kh\u00e1ch h\u00e0ng quay l\u1ea1i c\u1eeda h\u00e0ng. B\u1eb1ng c\u00e1ch \u0111\u1eb7t m\u1ed9t \u201ccookie\u201d tr\u00ean m\u00e1y t\u00ednh v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 ti\u1ebfp c\u1eadn gi\u1ecf h\u00e0ng v\u00e0 ch\u01b0a ho\u00e0n th\u00e0nh giao d\u1ecbch, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 nh\u01b0 Google Adwords hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o (nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i) khi h\u1ecd truy c\u1eadp c\u00e1c website tr\u1ef1c tuy\u1ebfn kh\u00e1c.<\/p>\n

                Get Satisfaction s\u1eed d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y v\u00e0 \u0111\u00e3 ghi nh\u1eadn ROI t\u0103ng t\u1edbi 248% trong ba th\u00e1ng. PeopleTree, m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb th\u1eddi trang c\u0169ng \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c 30% kh\u00e1ch b\u1ecf gi\u1ecf h\u00e0ng quay l\u1ea1i trang web th\u00f4ng qua h\u00ecnh th\u1ee9c tr\u00ean.<\/p>\n

                \"remarketing<\/p>\n

                  \n
                • Email marketing <\/strong><\/li>\n<\/ul>\n

                  M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 \u0111\u01b0a nh\u1eefng kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf quay tr\u1edf l\u1ea1i ho\u00e0n th\u00e0nh \u0111\u01a1n h\u00e0ng l\u00e0 th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch email marketing. Theo Listrak, m\u1ed9t email \u0111\u01b0\u1ee3c g\u1eedi ba gi\u1edd sau khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecf gi\u1ecf h\u00e0ng c\u00f3 t\u1ef7 l\u1ec7 m\u1edf trung b\u00ecnh 40% v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t l\u00e0 20%.<\/p>\n

                  L\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u00e1c email \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n ho\u00e1 \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1ebfu h\u1ecd kh\u00f4ng ho\u00e0n t\u1ea5t vi\u1ec7c mua h\u00e0ng. C\u00e1ch l\u00e0m n\u00e0y \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 n\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng nhi\u1ec1u trang thanh to\u00e1n v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c t\u00ean ng\u01b0\u1eddi mua s\u1eafm, \u0111\u1ecba ch\u1ec9 email ngay t\u1eeb \u0111\u1ea7u.<\/p>\n

                  Sau \u0111\u00f3, b\u1ea1n t\u1ea1o t\u1eeb 1-3 email \u0111\u1ec3 g\u1eedi t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0o nh\u1eefng kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh sau khi h\u1ecd \u0111\u00e3 b\u1ecf gi\u1ecf h\u00e0ng v\u00e0 r\u1eddi kh\u1ecfi website.<\/p>\n

                  N\u1ed9i dung email n\u00ean bao g\u1ed3m:<\/p>\n

                    \n
                  • H\u00ecnh \u1ea3nh c\u1ee7a m\u1eb7t h\u00e0ng h\u1ecd \u0111\u00e3 ch\u1ecdn<\/li>\n
                  • \u0110\u00e1nh gi\u00e1 ho\u1eb7c chia s\u1ebb t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/li>\n
                  • Th\u00f4ng tin ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh v\u00e0 ho\u00e0n tr\u1ea3<\/li>\n
                  • L\u1eddi k\u00eau g\u1ecdi m\u1ea1nh m\u1ebd \u0111\u1ec3 \u0111\u01b0a h\u1ecd tr\u1edf l\u1ea1i trang web<\/li>\n<\/ul>\n

                    Th\u1eddi gian g\u1eedi email:<\/p>\n

                      \n
                    • Email \u0111\u1ea7u ti\u00ean \u2013 n\u00ean g\u1eedi trong v\u00f2ng 24 gi\u1edd<\/li>\n
                    • Email th\u1ee9 2 \u2013 g\u1eedi trong v\u00f2ng 2 ng\u00e0y<\/li>\n
                    • Email th\u1ee9 3 \u2013 g\u1eedi trong v\u00f2ng 1 tu\u1ea7n<\/li>\n<\/ul>\n
                      \"gi\u1ecf<\/p>\n

                      V\u00ed d\u1ee5 v\u1ec1 m\u1ed9t gi\u1ecf h\u00e0ng tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

                      L\u1eddi k\u1ebft<\/h2>\n

                      M\u1ed9t gi\u1ecf h\u00e0ng ho\u00e0n h\u1ea3o quy\u1ebft \u0111\u1ecbnh t\u1edbi s\u1ef1 th\u00e0nh \u2013 b\u1ea1i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p kinh doanh tr\u1ef1c tuy\u1ebfn v\u00e0 n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi s\u1ef1 th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. C\u00e1ch l\u00e0m hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 ho\u00e0n thi\u1ec7n gi\u1ecf h\u00e0ng ch\u00ednh l\u00e0 h\u00ecnh dung c\u00e1ch kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ho\u00e0n th\u00e0nh \u0111\u01a1n h\u00e0ng, sau \u0111\u00f3 t\u00ecm ra c\u00e1ch t\u1ed1i gi\u1ea3n \u0111\u1ec3 lo\u1ea1i b\u1ecf b\u1ea5t k\u1ef3 s\u1ef1 phi\u1ec1n to\u00e1i kh\u00f4ng li\u00ean quan c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf.<\/p>\n

                      Tuy nhi\u00ean, ngay c\u1ea3 trang thanh to\u00e1n ti\u1ec7n l\u1ee3i nh\u1ea5t v\u1eabn c\u00f3 t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng kh\u00e1 cao. V\u00ec v\u1eady, xem x\u00e9t b\u1ed5 sung \u01b0u \u0111\u00e3i cho c\u00e1c l\u1ea7n mua h\u00e0ng ti\u1ebfp theo th\u00f4ng qua vi\u1ec7c thu th\u1eadp email, \u0111\u0103ng k\u00fd v\u00e0 t\u1ea1o t\u00e0i kho\u1ea3n m\u1edbi v\u00e0 tri\u1ec3n khai \u0111\u1ed3ng th\u1eddi c\u00e1c chi\u1ebfn d\u1ecbch email marketing v\u00e0 remarketing \u0111\u1ec3 k\u00e9o kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i site l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. Sau \u0111\u00f3, li\u00ean t\u1ee5c t\u1ed1i \u01b0u \u0111\u1ec3 c\u00f3 m\u1ed9t quy tr\u00ecnh thanh to\u00e1n hi\u1ec7u qu\u1ea3 nh\u1ea5t. Hy v\u1ecdng, th\u1eddi gian t\u1edbi c\u00e1c b\u1ea1n s\u1ebd c\u00f3 nh\u1eefng \u0111\u1ed9t ph\u00e1 v\u1ec1 doanh thu c\u0169ng nh\u01b0 t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng \u1edf m\u1ee9c th\u1ea5p nh\u1ea5t, \u0111\u1eebng qu\u00ean chia s\u1ebb v\u1edbi Masterskills nh\u00e9!<\/p>\n

                      Theo Businessinsider, Livechatinc, Shopify<\/em><\/p>\n

                      B\u00e0i\u00a0li\u00ean quan:<\/em><\/p>\n

                        \n
                      • Nh\u1eefng quy t\u1eafc v\u00e0ng gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i website<\/em><\/li>\n
                      • Chi\u1ebfn l\u01b0\u1ee3c email marketing t\u1ef1 \u0111\u1ed9ng t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/em><\/li>\n
                      • \u201cNgh\u1ec7 thu\u1eadt\u201d theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng khi h\u1ecd t\u1eeb ch\u1ed1i mua<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                        1. B\u1ecf gi\u1ecf h\u00e0ng l\u00e0 g\u00ec? B\u1ecf gi\u1ecf h\u00e0ng \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 khi m\u00f3n h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c cho v\u00e0o gi\u1ecf nh\u01b0ng v\u00ec m\u1ed9t l\u00fd do n\u00e0o \u0111\u00f3, kh\u00e1ch h\u00e0ng l\u1ea1i b\u1ecf \u0111i tr\u01b0\u1edbc khi ho\u00e0n th\u00e0nh giao d\u1ecbch. B\u1ecf gi\u1ecf h\u00e0ng d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 tr\u1edf th\u00e0nh b\u1ec7nh nan y, khi\u1ebfn c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111au […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51409"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51409"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51409\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}