{"id":51436,"date":"2023-12-20T00:07:43","date_gmt":"2023-12-19T17:07:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/sai-lam-kinh-dien-khi-kinh-doanh-online.html"},"modified":"2023-12-20T00:07:43","modified_gmt":"2023-12-19T17:07:43","slug":"sai-lam-kinh-dien-khi-kinh-doanh-online","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/sai-lam-kinh-dien-khi-kinh-doanh-online.html","title":{"rendered":"Sai l\u1ea7m kinh \u0111i\u1ec3n khi kinh doanh online"},"content":{"rendered":"
Ch\u01b0a bao gi\u1edd th\u1ebf gi\u1edbi ch\u1ee9ng ki\u1ebfn vi\u1ec7c kinh doanh b\u1eaft \u0111\u1ea7u d\u1ec5 d\u00e0ng \u0111\u1ebfn th\u1ebf. Ch\u1ec9 c\u1ea7n m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m ch\u1ee7 s\u1ef1 nghi\u1ec7p kinh doanh c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, c\u00f3 r\u1ea5t nhi\u1ec1u sai l\u1ea7m khi\u1ebfn b\u1ea1n ch\u01b0a th\u00e0nh c\u00f4ng nh\u01b0 mong \u0111\u1ee3i. Li\u1ec7u r\u1eb1ng 4 sai l\u1ea7m \u0111\u01b0\u1ee3c ch\u1ec9 ra d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Masterskills ch\u00ednh l\u00e0 nguy\u00ean nh\u00e2n cho s\u1ef1 th\u1ea5t b\u1ea1i trong kinh doanh online\u00a0c\u1ee7a b\u1ea1n?<\/p>\n
\"onlinebusiness\"<\/p>\n

B\u1ea1n \u0111\u00e3 bi\u1ebft t\u1edbi 4 nguy\u00ean nh\u00e2n c\u01a1 b\u1ea3n d\u1eabn t\u1edbi kinh doanh tr\u1ef1c tuy\u1ebfn kh\u00f4ng th\u00e0nh c\u00f4ng?<\/p>\n<\/div>\n

Sai l\u1ea7m #1: B\u00e1n s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng<\/h2>\n

M\u1ed9t l\u1ed7i \u0111i\u1ec3n h\u00ecnh m\u00e0 r\u1ea5t nhi\u1ec1u marketer m\u1eafc ph\u1ea3i hi\u1ec7n nay \u0111\u00f3 l\u00e0 c\u1ed1 g\u1eafng b\u00e1n nh\u1eefng th\u1ee9 m\u00e0 m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng th\u1ef1c s\u1ef1 c\u1ea7n. Kh\u00f4ng c\u00f3 g\u00ec sai l\u1ea7m n\u1ebfu b\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111i ti\u00ean phong, nh\u01b0ng thay v\u00ec c\u1ed1 g\u1eafng ch\u1ebf t\u1ea1o l\u1ea1i h\u00ecnh d\u00e1ng c\u1ee7a chi\u1ebfc b\u00e1nh xe, h\u00e3y t\u00ecm ra nh\u1eefng th\u1ee9 m\u1ecdi ng\u01b0\u1eddi c\u1ea7n v\u00e0 sau \u0111\u00f3 t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng mong mu\u1ed1n c\u1ee7a h\u1ecd.<\/p>\n

B\u1ea1n n\u00ean tr\u1edf th\u00e0nh m\u1ed9t h\u1ecdc sinh trong ng\u00f4i tr\u01b0\u1eddng r\u1ed9ng l\u1edbn mang t\u00ean th\u1ecb tr\u01b0\u1eddng. C\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra l\u00e0: B\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc v\u1ec1 th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch n\u00e0o? C\u00f3 2 b\u00ed k\u00edp cho b\u1ea1n d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

    \n
  • Tr\u1edf th\u00e0nh m\u1ed9t \u201cng\u01b0\u1eddi l\u1eafng nghe\u201d m\u1ea1ng x\u00e3 h\u1ed9i. B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t v\u1edbi quy m\u00f4 l\u00ean t\u1edbi h\u00e0ng ng\u00e0n ng\u01b0\u1eddi \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng\u00a0mu\u1ed1n g\u00ec. Th\u00f4ng tin b\u1ea1n t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 \u1edf kh\u1eafp m\u1ecdi n\u01a1i, \u0111i\u1ec1u duy nh\u1ea5t b\u1ea1n c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 \u201cl\u1eafng nghe\u201d. Nh\u1eefng c\u00f4ng c\u1ee5 nh\u01b0 Mention.net hay Google Alerts cho ph\u00e9p b\u1ea1n ph\u00e1t hi\u1ec7n c\u00e1c t\u1eeb kh\u00f3a v\u00e0 cu\u1ed9c h\u1ed9i tho\u1ea1i c\u00f3 li\u00ean quan. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt r\u1ea5t nhanh mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\n
  • Tin v\u00e0o d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng thay v\u00ec \u0111\u1ecbnh t\u00ednh. Khi b\u1ea1n ph\u1ecfng v\u1ea5n hay kh\u1ea3o s\u00e1t m\u1ecdi ng\u01b0\u1eddi, h\u1ecd th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng \u0111em \u0111\u1ebfn cho b\u1ea1n c\u00e2u tr\u1ea3 l\u1eddi h\u1ecd ngh\u0129 l\u00e0 b\u1ea1n s\u1ebd mu\u1ed1n nghe. Do \u0111\u00f3, thay v\u00ec ph\u1ee5 thu\u1ed9c v\u00e0o d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh, b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o con s\u1ed1. M\u1ecdi ng\u01b0\u1eddi \u0111ang th\u1ef1c s\u1ef1 mua nh\u1eefng g\u00ec? T\u1ea7n su\u1ea5t mua c\u1ee7a h\u1ecd l\u00e0 bao nhi\u00eau v\u00e0 m\u1ee9c gi\u00e1 h\u1ecd ch\u1ea5p nh\u1eadn chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m n\u1eb1m trong kho\u1ea3ng n\u00e0o? \u0110\u00f3 l\u00e0 nh\u1eefng con s\u1ed1 b\u1ea1n n\u00ean c\u00f3 trong tay tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o k\u1ebf ho\u1ea1ch kinh doanh.<\/li>\n<\/ul>\n
    \"bigstock-Businessman-pressing-social-me-255595011\"<\/p>\n

    H\u00e3y nh\u1edb nh\u1eafm \u201ctr\u00fang\u201d th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng<\/p>\n<\/div>\n

    Ch\u00fa \u00fd: R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u01b0 \u00fd khi th\u1ef1c hi\u1ec7n ph\u1ecfng v\u1ea5n, b\u1ea3ng h\u1ecfi hay kh\u1ea3o s\u00e1t. Tuy nhi\u00ean, n\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch, nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y s\u1ebd \u0111em \u0111\u1ebfn cho b\u1ea1n c\u00e1c insights gi\u00e1 tr\u1ecb v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Nh\u1eefng con s\u1ed1 kh\u00f4ng bao gi\u1edd bi\u1ebft n\u00f3i d\u1ed1i, h\u00e3y tin t\u01b0\u1edfng v\u00e0o ch\u00fang.<\/p>\n

    Sai l\u1ea7m #2: Kh\u00f4ng ph\u00e1c h\u1ecda ch\u00e2n dung kh\u00e1ch h\u00e0ng khi thi\u1ebft k\u1ebf website<\/h2>\n

    N\u1ebfu b\u1ea1n thi\u1ebft k\u1ebf m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn ch\u1ec9 d\u1ef1a tr\u00ean nh\u1eefng g\u00ec b\u1ea1n \u201cngh\u0129\u201d l\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3, b\u1ea1n g\u1ea7n nh\u01b0 n\u1eafm ch\u1eafc th\u1ea5t b\u1ea1i. T\u1ea1i sao l\u1ea1i nh\u01b0 v\u1eady? B\u1edfi, b\u1ea1n v\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai ngh\u0129 theo nh\u1eefng c\u00e1ch r\u1ea5t kh\u00e1c nhau.<\/p>\n

    V\u00ed d\u1ee5, \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u t\u01b0 li\u1ec7u ch\u1ee9ng minh r\u1eb1ng m\u00e0u s\u1eafc \u1ea3nh h\u01b0\u1edfng t\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Gi\u1ea3 s\u1eed, b\u1ea1n chu\u1ea9n b\u1ecb m\u1edf m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn b\u00e1n c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau b\u1ea1n h\u01b0\u1edbng t\u1edbi l\u00e0 M\u1ef9 Latinh. B\u1ea1n quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng m\u00e0u \u0111\u1ecf ch\u1ee7 \u0111\u1ea1o ch\u1ec9 v\u00ec \u201cb\u1ea1n th\u00edch m\u00e0u \u0111\u1ecf\u201d. Tuy nhi\u00ean, b\u1ea1n kh\u00f4ng h\u1ec1 bi\u1ebft r\u1eb1ng ng\u01b0\u1eddi M\u1ef9 Latinh th\u01b0\u1eddng li\u00ean t\u01b0\u1edfng m\u00e0u \u0111\u1ecf t\u1edbi t\u00f4n gi\u00e1o v\u00e0 m\u00e1u, do \u0111\u00f3 r\u1ea5t nhi\u1ec1u kh\u00e1ch gh\u00e9 th\u0103m website c\u1ea3m th\u1ea5y lo l\u1eafng v\u00e0 quy\u1ebft \u0111\u1ecbnh r\u1eddi \u0111i m\u00e0 ch\u1eb3ng \u0111\u1ec3 l\u1ea1i m\u1ed9t quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng n\u00e0o. V\u00ed d\u1ee5 n\u00e0y x\u1ea3y ra r\u1ea5t th\u01b0\u1eddng xuy\u00ean, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi b\u1ea1n kh\u00f4ng nghi\u00ean c\u1ee9u k\u1ef9 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 x\u00e2y d\u1ef1ng website ch\u1ec9 nh\u1eb1m ph\u1ee5c v\u1ee5 s\u1edf th\u00edch c\u00e1 nh\u00e2n.<\/p>\n

    \"T\u1eadn<\/p>\n

    T\u1eadn d\u1ee5ng y\u1ebfu t\u1ed1 C\u00e1 nh\u00e2n h\u00f3a s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfn xa h\u01a1n<\/p>\n<\/div>\n

    V\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00e1c: Kh\u00f4ng nh\u1eefng b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng ngh\u0129 kh\u00e1c nhau, m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u1eeb kh\u1eafp m\u1ecdi n\u01a1i tr\u00ean th\u1ebf gi\u1edbi c\u0169ng s\u1ebd c\u00f3 l\u1ed1i t\u01b0 duy kh\u00e1c bi\u1ec7t. N\u1ebfu b\u1ea1n c\u00f3 tr\u1ebb con, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 d\u1ea1y nh\u1eefng \u0111\u1ee9a con c\u1ee7a m\u00ecnh theo c\u00f9ng m\u1ed9t c\u00e1ch. T\u01b0\u01a1ng t\u1ef1, b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u1ed1i x\u1eed v\u1edbi t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng theo m\u1ed9t c\u00e1ch gi\u1ed1ng nhau. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng th\u00e0nh nhi\u1ec1u nh\u00f3m, c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p marketing t\u1edbi t\u1eebng nh\u00f3m. \u0110\u00f3 l\u00e0 c\u00e1ch h\u1eefu hi\u1ec7u nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch marketing.<\/p>\n

    Nh\u1eefng nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y ch\u1ec9 ra r\u1eb1ng c\u1ee9 100 ng\u01b0\u1eddi th\u00ec 56 ng\u01b0\u1eddi th\u00edch mua \u1edf nh\u1eefng c\u1eeda h\u00e0ng c\u00f3 y\u1ebfu t\u1ed1 c\u00e1 nh\u00e2n h\u00f3a. R\u00f5 r\u00e0ng, c\u00e1ch hi\u1ec3n th\u1ecb th\u00f4ng tin t\u01b0\u01a1ng th\u00edch v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng s\u1ebd \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n so v\u1edbi khi b\u1ea1n \u00e1p d\u1ee5ng \u0111\u1ea1i tr\u00e0 cho t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng.<\/p>\n

    T\u00ednh trung b\u00ecnh, c\u00e1c marketer th\u1ed1ng k\u00ea r\u1eb1ng doanh thu t\u0103ng 20% khi h\u1ecd b\u1eaft \u0111\u1ea7u cung c\u1ea5p c\u00e1c tr\u1ea3i nghi\u1ec7m website c\u00f3 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n

    Sai l\u1ea7m #3: Kh\u00f4ng l\u00e0m t\u1ed1t d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/h2>\n

    T\u00e0i s\u1ea3n gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a c\u00f4ng ty ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, r\u1ea5t nhi\u1ec1u c\u00f4ng ty l\u1ea1i kh\u00f4ng \u00fd th\u1ee9c \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. H\u1ecd ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c mua l\u1ea1i, t\u1ed1i \u01b0u h\u00f3a t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hay t\u1eadp trung v\u00e0o SEO. Tuy nhi\u00ean, h\u1ecd l\u1ea1i qu\u00ean \u0111i r\u1eb1ng m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 D\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng.<\/p>\n

      \n
    • M\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u kh\u00e1m ph\u00e1 r\u1eb1ng 84\/100 kh\u00e1ch h\u00e0ng t\u1eeb ch\u1ed1i ho\u00e0n thi\u1ec7n giao d\u1ecbch do tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 kh\u00f4ng \u0111em \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng.<\/li>\n
    • N\u0103m 2011, 7\/10 ng\u01b0\u1eddi M\u1ef9 n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd r\u1eb1ng ti\u00eau nhi\u1ec1u ti\u1ec1n h\u01a1n n\u1ebfu h\u1ecd tin r\u1eb1ng n\u01a1i mua cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t.<\/li>\n
    • M\u1ed9t s\u1ed1 c\u00f4ng ty, nh\u01b0 The PIG, \u0111\u00e3 t\u1eebng th\u1ea5y doanh thu h\u00e0ng n\u0103m t\u0103ng 250% khi \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n

      \u0110\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd c\u1ea7n t\u1edbi nh\u1eefng tip d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

        \n
      • Tr\u00e1nh khi\u1ebfn vi\u1ec7c mua s\u1eafm tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p. B\u1ea1n c\u1ea7n ph\u1ea3i khi\u1ebfn cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c mua h\u00e0ng thay v\u00ec ng\u01b0\u1ee3c l\u1ea1i. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 nhanh nh\u1ea5t v\u00e0 tr\u00e1nh c\u00e1c b\u01b0\u1edbc kh\u00f4ng c\u1ea7n thi\u1ebft trong qu\u00e1 tr\u00ecnh mua h\u00e0ng.<\/li>\n
      • H\u1ed7 tr\u1ee3 nhi\u1ec1u k\u00eanh \u2013 9\/10 ng\u01b0\u1eddi mong nh\u1eadn \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 qua nhi\u1ec1u k\u00eanh li\u00ean l\u1ea1c kh\u00e1c nhau nh\u01b0: email, \u0111i\u1ec7n tho\u1ea1i hay d\u1ecbch v\u1ee5 chat tr\u1ef1c tuy\u1ebfn.<\/li>\n
      • Cung c\u1ea5p d\u1ecbch v\u1ee5 chat tr\u1ef1c tuy\u1ebfn. Ai c\u0169ng gh\u00e9t ch\u1edd \u0111\u1ee3i v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 ngo\u1ea1i l\u1ec7. Chat tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 tr\u1ee3 gi\u00fap. H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng b\u1eb1ng Live Chat ngay khi kh\u00e1ch h\u00e0ng c\u00f3 b\u1ea5t c\u1ee9 th\u1eafc m\u1eafc n\u00e0o trong l\u00fac gh\u00e9 th\u0103m website s\u1ebd gi\u00fap b\u1ea1n gia t\u0103ng c\u01a1 h\u1ed9i bi\u1ebfn ng\u01b0\u1eddi xem th\u00e0nh ng\u01b0\u1eddi mua. B\u1ea1n s\u1ebd kh\u00f4ng ng\u1ea1c nhi\u00ean khi bi\u1ebft r\u1eb1ng c\u00f3 t\u1edbi 77% kh\u00e1ch h\u00e0ng th\u00edch mua \u1edf nh\u1eefng n\u01a1i c\u00f3 cung c\u1ea5p d\u1ecbch v\u1ee5 chat tr\u1ef1c tuy\u1ebfn.<\/li>\n<\/ul>\n
        \"Masterskills-Proactive-Live-Chat-Service\"<\/p>\n

        S\u1eed d\u1ee5ng Live Chat gi\u00fap b\u1ea1n t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

          \n
        • C\u1ea9n tr\u1ecdng v\u1edbi nh\u1eefng ph\u1ea3n h\u1ed3i x\u1ea5u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. M\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng ph\u00e0n n\u00e0n v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 kh\u00f4ng t\u1ed1t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng cu\u1ed9c h\u1ed9i tho\u1ea1i n\u00e0y v\u00e0 c\u1ed1 g\u1eafng s\u1eeda ch\u1eefa v\u1ea5n \u0111\u1ec1 nhanh nh\u1ea5t c\u00f3 th\u1ec3.<\/li>\n<\/ul>\n

          Sai l\u1ea7m #4: Ph\u1ee5 thu\u1ed9c v\u00e0o nh\u1eefng k\u00eanh marketing th\u00f4ng th\u01b0\u1eddng<\/h2>\n

          C\u00f3 3 c\u00e1ch thu h\u00fat l\u01b0\u1ee3t truy c\u1eadp th\u01b0\u1eddng th\u1ea5y hi\u1ec7n nay:<\/p>\n

            \n
          • SEO<\/li>\n
          • M\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n
          • PPC<\/li>\n<\/ul>\n

            Th\u1ef1c t\u1ebf, v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u k\u00eanh marketing kh\u00e1c ch\u01b0a \u0111\u01b0\u1ee3c b\u1ea1n khai th\u00e1c v\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00fang m\u1ee9c. H\u00e3y th\u1eed ngh\u0129 ph\u00e1 c\u00e1ch m\u1ed9t ch\u00fat v\u00e0 t\u00ecm ki\u1ebfm nh\u1eefng c\u00e1ch cho ph\u00e9p vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n

            B\u1eaft \u0111\u1ea7u m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft<\/h3>\n

            Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (Affiliate marketing) l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a Nh\u00e0 cung c\u1ea5p l\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 mu\u1ed1n th\u00f4ng qua c\u00e1c trang m\u1ea1ng c\u1ee7a c\u00e1c \u0111\u1ed1i t\u00e1c qu\u1ea3ng b\u00e1 h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i c\u00f9ng. Khi b\u1ea1n ch\u1ea1y m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft, b\u1ea1n s\u1ebd ch\u1ec9 ph\u1ea3i tr\u1ea3 cho b\u00ean ph\u00eda \u0111\u1ed1i t\u00e1c kho\u1ea3n ph\u00ed t\u01b0\u01a1ng \u1ee9ng v\u1edbi m\u1ed7i kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd \u0111em \u0111\u1ebfn.<\/p>\n

            \"blue-online-shopping-o\"<\/p>\n

            H\u00e3y th\u1eed ngh\u0129 \u0111\u1ebfn nh\u1eefng c\u00e1ch ti\u1ebfp th\u1ecb m\u1edbi<\/p>\n<\/div>\n

            T\u0103ng c\u01b0\u1eddng qu\u1ea3ng c\u00e1o truy\u1ec1n mi\u1ec7ng (Word of mouth)<\/h3>\n

            Theo nh\u01b0 nghi\u00ean c\u1ee9u th\u1ef1c hi\u1ec7n b\u1edfi Ogilvy, Google v\u00e0 TNS, 74\/100 kh\u00e1ch h\u00e0ng cho r\u1eb1ng nh\u1eefng th\u00f4ng tin mang t\u00ednh ch\u1ea5t truy\u1ec1n mi\u1ec7ng \u1ea3nh h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u t\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. H\u00e3y th\u1eed \u00e1p d\u1ee5ng nh\u1eefng vi\u1ec7c l\u00e0m d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

              \n
            • B\u1eaft \u0111\u1ea7u m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u<\/strong><\/li>\n<\/ul>\n

              M\u1ecdi ng\u01b0\u1eddi s\u1ebd c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng g\u1ea5p 4 l\u1ea7n n\u1ebfu \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u t\u1eeb m\u1ed9t ng\u01b0\u1eddi b\u1ea1n, nghi\u00ean c\u1ee9u b\u1edfi Nielson. V\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 kh\u00edch l\u1ec7 nh\u1eefng l\u1eddi gi\u1edbi thi\u1ec7u n\u00e0y l\u00e0 trao \u0111i \u0111\u1ed9ng l\u1ef1c. Dropbox l\u00e0 m\u1ed9t v\u00ed d\u1ee5 n\u1ed5i ti\u1ebfng. H\u1ecd t\u1eb7ng th\u00eam b\u1ea1n 500MB trong kho d\u1eef li\u1ec7u cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng m\u1edbi m\u00e0 b\u1ea1n gi\u1edbi thi\u1ec7u.<\/p>\n

                \n
              • Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi<\/strong><\/li>\n<\/ul>\n

                Texas Tech n\u00f3i r\u1eb1ng 83% kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m t\u1edbi ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd n\u1ebfu h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n n\u00ean ph\u00e1t tri\u1ec3n b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, l\u00e0m th\u1eadt t\u1ed1t d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 A\/B test.<\/p>\n

                  \n
                • Tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n\u201d<\/strong><\/li>\n<\/ul>\n

                  HBR ch\u1ec9 ra con ng\u01b0\u1eddi th\u01b0\u1eddng kh\u00f4ng th\u1ef1c s\u1ef1 trung th\u00e0nh v\u1edbi m\u1ed9t c\u00f4ng ty nh\u1ea5t \u0111\u1ecbnh n\u00e0o \u0111\u00f3 tr\u1eeb phi c\u00f4ng ty \u0111\u00f3 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3. Chi\u1ebfn d\u1ecbch n\u1ed5i ti\u1ebfng c\u1ee7a TOMS mang t\u00ean \u201cOne for One\u201d l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh. TOMS n\u00f3i: \u201cV\u1edbi m\u1ed7i \u0111\u00f4i gi\u00e0y b\u1ea1n mua, TOMS s\u1ebd \u0111em m\u1ed9t \u0111\u00f4i gi\u00e0y m\u1edbi t\u1edbi nh\u1eefng \u0111\u1ee9a tr\u1ebb c\u1ea7n ch\u00fang.\u201d Chi\u1ebfn d\u1ecbch n\u00e0y th\u00e0nh c\u00f4ng b\u1edfi \u0111\u00e3 \u0111\u00e1nh tr\u00fang v\u00e0o m\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh t\u00e2m l\u00fd quan tr\u1ecdng nh\u1ea5t: L\u00f2ng v\u1ecb tha.<\/p>\n

                  T\u1ea1m k\u1ebft<\/h2>\n

                  Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u0111\u1ea7y r\u1eaby s\u1ef1 c\u1ea1nh tranh. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n b\u1eaft \u0111\u1ea7u b\u1edfi nh\u1eefng b\u01b0\u1edbc \u0111i \u0111\u00fang v\u00e0 lu\u00f4n lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn nh\u1eefng c\u01a1 h\u1ed9i. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u00f3 l\u00e0 tr\u00e1nh m\u1ecdi sai l\u1ea7m m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tr\u00e1nh. B\u1ea1n c\u00f3 c\u00e2u chuy\u1ec7n n\u00e0o mu\u1ed1n chia s\u1ebb v\u1edbi Masterskills trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn kh\u00f4ng?<\/p>\n

                  Theo Kissmetric<\/em><\/p>\n

                  B\u00e0i li\u00ean quan:<\/em><\/p>\n

                    \n
                  • Marketing v\u00e0 D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng: Kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi<\/em><\/li>\n
                  • Theo ch\u00e2n h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m<\/em><\/li>\n
                  • L\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0m n\u00ean s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                    Ch\u01b0a bao gi\u1edd th\u1ebf gi\u1edbi ch\u1ee9ng ki\u1ebfn vi\u1ec7c kinh doanh b\u1eaft \u0111\u1ea7u d\u1ec5 d\u00e0ng \u0111\u1ebfn th\u1ebf. Ch\u1ec9 c\u1ea7n m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m ch\u1ee7 s\u1ef1 nghi\u1ec7p kinh doanh c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, c\u00f3 r\u1ea5t nhi\u1ec1u sai l\u1ea7m khi\u1ebfn b\u1ea1n ch\u01b0a th\u00e0nh c\u00f4ng nh\u01b0 mong \u0111\u1ee3i. Li\u1ec7u r\u1eb1ng 4 sai […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51436"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51436"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51436\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}