{"id":51449,"date":"2023-12-20T00:09:41","date_gmt":"2023-12-19T17:09:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/kich-thich-cam-xuc-mua-sam-bai-hoc-tu-cua-hang-truyen-thong.html"},"modified":"2023-12-20T00:09:41","modified_gmt":"2023-12-19T17:09:41","slug":"kich-thich-cam-xuc-mua-sam-bai-hoc-tu-cua-hang-truyen-thong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/kich-thich-cam-xuc-mua-sam-bai-hoc-tu-cua-hang-truyen-thong.html","title":{"rendered":"K\u00edch th\u00edch c\u1ea3m x\u00fac mua s\u1eafm: B\u00e0i h\u1ecdc t\u1eeb c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng"},"content":{"rendered":"
C\u1ea3m x\u00fac khi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean b\u1edfi k\u1ebft h\u1ee3p r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 t\u00e2m l\u00fd, ho\u1ea1t \u0111\u1ed9ng marketing, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 th\u1eadm ch\u00ed l\u00e0 y\u1ebfu t\u1ed1 sinh h\u00f3a do ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ch\u1ea5t dopamine trong n\u00e3o. T\u1ea1i c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u1ea1m v\u00e0o v\u00e0 c\u1ea3m nh\u1eadn tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m. Qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u00f2n b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u1ea3 c\u00e1c c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn gi\u00e1c quan nh\u01b0 \u00e1nh s\u00e1ng, m\u00f9i h\u01b0\u01a1ng hay \u00e2m nh\u1ea1c\u2026 Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y, g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 ho\u1eb7c r\u1ea5t kh\u00f3 \u0111\u1ec3 tri\u1ec3n khai t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/p>\n

Tuy nhi\u00ean, ch\u00fang ta v\u1eabn c\u00f3 th\u1ec3 kh\u01a1i g\u1ee3i, k\u00edch th\u00edch c\u1ea3m x\u00fac mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn th\u00f4ng qua nghi\u00ean c\u1ee9u h\u00e0nh vi v\u00e0 t\u1ed1i \u01b0u h\u00f3a website, l\u00e0m sao \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m tr\u00ean th\u1ebf gi\u1edbi \u1ea3o c\u00e0ng ti\u1ec7m c\u1eadn v\u1edbi th\u1ebf gi\u1edbi th\u1ef1c c\u00e0ng t\u1ed1t.<\/p>\n

T\u1ea1o c\u1ea3m x\u00fac khi ch\u1ecdn s\u1ea3n ph\u1ea9m<\/h3>\n

T\u1ea1o tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u00fa v\u1ecb, thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n nh\u01b0ng l\u00e0 \u0111i\u1ec1u c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. V\u00ed d\u1ee5, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb th\u1eddi trang tr\u1ef1c tuy\u1ebfn \u0111\u00e3 \u00e1p d\u1ee5ng kinh nghi\u1ec7m t\u1eeb c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, \u0111\u00f3 l\u00e0 \u0111\u1ec3 ng\u01b0\u1eddi th\u1eadt m\u1eb7c s\u1ea3n ph\u1ea9m gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u01b0\u1edfng t\u01b0\u1ee3ng ra, trang ph\u1ee5c \u0111\u00f3 khi m\u1eb7c l\u00ean s\u1ebd nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

\"Emo-sales-1\"<\/p>\n

Khi kh\u00e1ch h\u00e0ng ch\u01b0a c\u00f3 m\u1ed9t nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee5 th\u1ec3, h\u1ecd xem r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m tr\u00ean website. Theo d\u00f5i h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 g\u1ee3i \u00fd \u0111\u00fang nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd quan t\u00e2m nh\u1ea5t , nh\u00ecn th\u1ea5y nh\u1eefng banner, \u0111\u00e1nh gi\u00e1 hay CTA (Call to action \u2013 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng) li\u00ean quan t\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd ch\u1eafc ch\u1eafn s\u1ebd \u0111em l\u1ea1i s\u1ef1 g\u1eafn k\u1ebft c\u1ea3m x\u00fac v\u1edbi c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn. \u0110\u00e2y ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t c\u1ee7a c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u1ed1i \u01b0u h\u00f3a website b\u00e1n h\u00e0ng.<\/p>\n

T\u1ea1o c\u1ea3m x\u00fac khi xem chi ti\u1ebft s\u1ea3n ph\u1ea9m<\/h3>\n

Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 nhu c\u1ea7u c\u1ee5 th\u1ec3, h\u1ecd bi\u1ebft h\u1ecd c\u1ea7n xem s\u1ea3n ph\u1ea9m g\u00ec, th\u00ec trang chi ti\u1ebft s\u1ea3n ph\u1ea9m l\u00fac n\u00e0y s\u1ebd l\u00e0 c\u1ea7u n\u1ed1i c\u1ea3m x\u00fac.<\/p>\n

C\u00f9ng l\u1ea5y Apple l\u00e0m v\u00ed d\u1ee5. C\u00e1c c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd lu\u00f4n lu\u00f4n s\u1ea1ch, s\u00e1ng v\u00e0 \u0111\u01b0\u1ee3c b\u00e0y tr\u00ed r\u1ea5t khoa h\u1ecdc. Kh\u00e1ch mua h\u00e0ng lu\u00f4n c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n, v\u00e0 khi h\u1ecd \u0111\u00e3 \u1edf trong c\u1eeda h\u00e0ng, h\u1ecd s\u1ebd d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y s\u1ea3n ph\u1ea9m h\u1ecd c\u1ea7n v\u00e0 ho\u00e0n t\u1ea5t vi\u1ec7c mua h\u00e0ng. C\u0169ng gi\u1ed1ng nh\u01b0 v\u1eady, website b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a Apple \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng, thu\u1eadn ti\u1ec7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng xem s\u1ea3n ph\u1ea9m. Apple \u0111\u00e3 r\u1ea5t n\u1ed7 l\u1ef1c \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y gi\u1ed1ng nh\u01b0 \u0111ang th\u1ef1c s\u1ef1 c\u1ea7m n\u1eafm thi\u1ebft b\u1ecb trong tay, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ec3 \u1ea3nh s\u1ea3n ph\u1ea9m l\u1edbn, 3 chi\u1ec1u, ch\u1ee5p t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c g\u00f3c \u0111\u1ed9 v\u00e0 \u1edf d\u1ea1ng \u1ea3nh \u0111\u1ed9ng.<\/p>\n

\"Emo-sales-2\"<\/p>\n

\u0110\u1ec3 k\u00edch th\u00edch c\u1ea3m x\u00fac c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 nhu c\u1ea7u, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn c\u1ea7n ph\u1ea3i t\u1ed1i \u01b0u t\u00ecm ki\u1ebfm tr\u00ean website, \u0111\u01a1n gi\u1ea3n h\u00f3a qu\u00e1 tr\u00ecnh \u0111\u1eb7t mua, cung c\u1ea5p d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n nhanh (th\u1eadm ch\u00ed l\u00e0 mi\u1ec5n ph\u00ed), gi\u1ea3m b\u1edbt qu\u1ea3ng c\u00f3, pop-up v\u00e0 nh\u1eefng th\u1ee9 g\u00e2y phi\u1ec1n nhi\u1ec5u kh\u00e1c.<\/p>\n

\"Emo-sales-3\"<\/p>\n

B\u00e0i h\u1ecdc t\u1eeb c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng<\/h3>\n

T\u1ea1i c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, c\u1ea3 hai nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac m\u00e0 h\u1ecd c\u1ea7n. Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u01b0a c\u00f3 nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 \u0111i d\u1ea1o quanh c\u1eeda h\u00e0ng \u0111\u1ec3 tham quan, ch\u1ea1m, c\u1ea3m nh\u1eadn v\u00e0 h\u00ecnh th\u00e0nh c\u1ea3m x\u00fac v\u1edbi s\u1ea3n ph\u1ea9m. Nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nhu c\u1ea7u, bi\u1ebft ch\u00ednh x\u00e1c m\u00ecnh c\u1ea7n g\u00ec c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o c\u00e1c ch\u1ec9 d\u1eabn t\u1ea1i c\u1eeda h\u00e0ng (ho\u1eb7c h\u01b0\u1edbng d\u1eabn c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng) \u0111\u1ec3 t\u00ecm th\u1ea5y s\u1ea3n ph\u1ea9m m\u00ecnh c\u1ea7n v\u00e0 mua h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n

Th\u00f4ng qua l\u0103ng k\u00ednh n\u00e0y, vi\u1ec7c t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng theo t\u1eebng ph\u00e2n \u0111o\u1ea1n kh\u00e1ch truy c\u1eadp c\u0169ng s\u1ebd t\u1ea1o ra c\u1ea3m x\u00fac cho c\u00e1c kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn. C\u00e0ng t\u1ed1i \u01b0u, tr\u1ea3i nghi\u1ec7m n\u00e0y s\u1ebd c\u00e0ng g\u1ea7n h\u01a1n v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng.<\/p>\n

Theo Efrat Ravid<\/em><\/p>\n

B\u00e0i li\u00ean quan:\u00a0T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i nh\u1edd c\u00e1 nh\u00e2n h\u00f3a website<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Tuy nhi\u00ean, ch\u00fang ta v\u1eabn c\u00f3 th\u1ec3 kh\u01a1i g\u1ee3i, k\u00edch th\u00edch c\u1ea3m x\u00fac mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn th\u00f4ng qua nghi\u00ean c\u1ee9u h\u00e0nh vi v\u00e0 t\u1ed1i \u01b0u h\u00f3a website, l\u00e0m sao \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m tr\u00ean th\u1ebf gi\u1edbi \u1ea3o c\u00e0ng ti\u1ec7m c\u1eadn v\u1edbi th\u1ebf gi\u1edbi th\u1ef1c c\u00e0ng t\u1ed1t.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51449"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51449"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51449\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}