{"id":51453,"date":"2023-12-20T00:10:37","date_gmt":"2023-12-19T17:10:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-chi-so-do-luong-hieu-qua-marketing-ma-doanh-nghiep-can-biet.html"},"modified":"2023-12-20T00:10:37","modified_gmt":"2023-12-19T17:10:37","slug":"cac-chi-so-do-luong-hieu-qua-marketing-ma-doanh-nghiep-can-biet","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-chi-so-do-luong-hieu-qua-marketing-ma-doanh-nghiep-can-biet.html","title":{"rendered":"C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing m\u00e0 doanh nghi\u1ec7p c\u1ea7n bi\u1ebft"},"content":{"rendered":"
\n

\u0110o l\u01b0\u01a1\u0300ng hi\u00ea\u0323u qua\u0309 marketing la\u0300 b\u01b0\u01a1\u0301c cu\u00f4\u0301i cu\u0300ng trong b\u00e2\u0301t ky\u0300 k\u00ea\u0301 hoa\u0323ch marketing na\u0300o. Th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng marketing, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t, ho\u0103\u0323c ru\u0301t kinh nghi\u00ea\u0323m cho ca\u0301c chi\u00ea\u0301n di\u0323ch marketing sau \u0111o\u0301.<\/span><\/p>\n

\"C\u00e1c<\/p>\n

C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng marketing m\u00e0 doanh nghi\u1ec7p c\u1ea7n bi\u1ebft<\/p>\n<\/div>\n

Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng marketing l\u00e0 g\u00ec?<\/b><\/h2>\n

Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng marketing l\u00e0 c\u00e1c gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing.\u00a0<\/span><\/p>\n

C\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap marketers hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec h\u1ecd \u0111ang \u0111\u1ea1t \u0111\u01b0\u1ee3c, nh\u1eefng g\u00ec h\u1ecd c\u1ea7n c\u1ea3i thi\u1ec7n v\u00e0 li\u1ec7u c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a h\u1ecd c\u00f3 \u0111ang mang l\u1ea1i k\u1ebft qu\u1ea3 mong mu\u1ed1n hay kh\u00f4ng.<\/span><\/p>\n

Nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng m\u00e0 doanh nghi\u1ec7p c\u1ea7n bi\u1ebft<\/b><\/h2>\n

\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng marketing kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p chi ph\u1ed1i l\u1ea1i ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng marketing m\u00e0 doanh nghi\u1ec7p n\u00ean bi\u1ebft<\/span><\/p>\n

L\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI \u2013 Return on Investment)<\/b><\/h3>\n

ROI l\u00e0 th\u01b0\u1edbc \u0111o \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a doanh nghi\u1ec7p. Cu\u0323 th\u00ea\u0309, ROI gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh xem c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a h\u1ecd c\u00f3 \u0111ang mang l\u1ea1i l\u1ee3i nhu\u1eadn hay kh\u00f4ng. Trong marketing, ch\u1ec9 s\u1ed1 ROI c\u00e0ng cao ch\u1ee9ng t\u1ecf ho\u1ea1t \u0111\u1ed9ng marketing c\u00e0ng hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

C\u00f4ng th\u1ee9c t\u00ednh:\u00a0<\/b><\/p>\n

ROI =\u00a0 ( L\u1ee3i nhu\u1eadn ro\u0300ng \/ Chi ph\u00ed marketing) x 100%<\/span><\/p>\n

Trong \u0111\u00f3:\u00a0<\/span><\/p>\n

    \n
  • L\u1ee3i nhu\u1eadn ro\u0300ng = T\u00f4\u0309ng doanh thu \u2013 V\u00f4\u0301n \u2013 Chi ph\u00ed marketing (Vi\u0300 ba\u0300i na\u0300y \u0111ang t\u00e2\u0323p trung no\u0301i v\u00ea\u0300 ROI cu\u0309a chi\u00ea\u0301n di\u0323ch marketing n\u00ean gia\u0301 s\u01b0\u0309 v\u00f4\u0301n \u0111a\u0303 bao g\u00f4\u0300m chi phi\u0301 sa\u0309n ph\u00e2\u0309m va\u0300 ca\u0301c loa\u0323i chi phi\u0301 kha\u0301c n\u00ea\u0301u co\u0301).<\/span><\/li>\n
  • Chi ph\u00ed marketing: S\u00f4\u0301 ti\u00ea\u0300n bo\u0309 ra \u0111\u00ea\u0309 th\u01b0\u0323c hi\u00ea\u0323n chi\u00ea\u0301n di\u0323ch marketing bao g\u00f4\u0300m t\u00e2\u0301t ca\u0309 accs laoi\u0323 nh\u01b0 ti\u00ea\u0300n cha\u0323y qua\u0309ng ca\u0301o, chi phi\u0301 nh\u00e2n s\u01b0\u0323 marketing, chi phi\u0301 thu\u00ea ngoa\u0300i agency (n\u00ea\u0301u co\u0301)\u2026<\/span><\/li>\n<\/ul>\n

    Gi\u1ea3 s\u1eed m\u1ed9t doanh nghi\u1ec7p b\u1ecf ra 100 tri\u1ec7u \u0111\u1ed3ng \u0111\u1ec3 ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads. Sau chi\u1ebfn d\u1ecbch, doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c 200 tri\u1ec7u \u0111\u1ed3ng doanh thu, trong \u0111\u00f3 150 tri\u1ec7u \u0111\u1ed3ng l\u00e0 l\u1ee3i nhu\u1eadn \u0111a\u0303 tr\u01b0\u0300 h\u00ea\u0301t ti\u00ea\u0300n v\u00f4\u0301n va\u0300 ca\u0301c chi phi\u0301 kha\u0301c, ngoa\u0323i tr\u01b0\u0300 chi phi\u0301 marketing. Nh\u01b0 v\u1eady, ROI c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0:<\/span><\/p>\n

    ROI = (150 \u2013 100) \/ 100 = 50%<\/span><\/p>\n

    T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate)<\/b><\/h3>\n

    T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng marketing t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng chuy\u00ea\u0309n \u0111\u00f4\u0309i ma\u0300 doanh nghi\u1ec7p mong mu\u00f4\u0301n, vi\u0301 du\u0323 nh\u01b0 mua h\u00e0ng, \u0111\u0103ng k\u00fd, li\u00ean h\u1ec7 v\u1edbi doanh nghi\u1ec7p,\u2026<\/span><\/p>\n

    \"C\u00e1c<\/p>\n

    C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng marketing doanh nghi\u1ec7p n\u00ean bi\u1ebft<\/p>\n<\/div>\n

    \"C\u00f4ng<\/p>\n

    C\u00f4ng th\u1ee9c t\u00ednh t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/p>\n<\/div>\n

    C\u00f4ng th\u1ee9c t\u00ednh:<\/b><\/p>\n

    CR = S\u1ed1 l\u01b0\u1ee3ng ha\u0300nh \u0111\u00f4\u0323ng chuy\u00ea\u0309n \u0111\u00f4\u0309i\/ T\u1ed5ng s\u1ed1 truy c\u1eadp<\/span><\/p>\n

    Trong \u0111\u00f3:<\/span><\/p>\n

      \n
    • S\u1ed1 l\u01b0\u1ee3ng ha\u0300nh \u0111\u00f4\u0323ng chuy\u00ea\u0309n \u0111\u00f4\u0309i: l\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n c\u1ee7a doanh nghi\u1ec7p nh\u01b0 mua h\u00e0ng, \u0111\u0103ng k\u00fd th\u00f4ng tin, \u0111i\u1ec1n form,..<\/span><\/li>\n
    • T\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng truy c\u1eadp l\u00e0 t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi ma\u0300 chi\u00ea\u0301n di\u0323ch marketing ti\u00ea\u0301p c\u00e2\u0323n \u0111\u01b0\u01a1\u0323c, vi\u0301 du\u0323 nh\u01b0 t\u00f4\u0309ng s\u00f4\u0301 ng\u01b0\u01a1\u0300i truy c\u00e2\u0323p website, t\u00f4\u0300ng s\u00f4\u0301 ng\u01b0\u01a1\u0300i ma\u0300 ba\u0300i qua\u0309ng ca\u0301o Facebook ti\u00ea\u0301p c\u00e2\u0323n \u0111\u01b0\u01a1\u0323c.<\/span><\/li>\n<\/ul>\n

      Gi\u1ea3 s\u1eed m\u1ed9t trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u1eadn \u0111\u01b0\u1ee3c 1000 l\u01b0\u1ee3t truy c\u1eadp v\u00e0 c\u00f3 200 \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1eb7t, th\u00ec t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a trang web n\u00e0y l\u00e0:<\/span><\/p>\n

      CR = 200 \/ 1000 = 20%<\/span><\/p>\n

      Chi ph\u00ed cho m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (CPL)<\/b><\/h3>\n

      Chi ph\u00ed cho m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (CPL) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng chi ph\u00ed trung b\u00ecnh m\u00e0 m\u1ed9t doanh nghi\u1ec7p ph\u1ea3i b\u1ecf ra \u0111\u1ec3 thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/span><\/p>\n

      C\u00f4ng th\u1ee9c t\u00ednh:<\/b><\/p>\n

      CPL = T\u1ed5ng chi ph\u00ed chi\u1ebfn d\u1ecbch marketing \/ T\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/p>\n

      Trong \u0111\u00f3:<\/span><\/p>\n

        \n
      • T\u1ed5ng chi ph\u00ed chi\u1ebfn d\u1ecbch marketing: l\u00e0 t\u1ed5ng s\u1ed1 ti\u1ec1n m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 b\u1ecf ra \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch marketing \u0111\u00f3 nh\u01b0 chi ph\u00ed ch\u1ea1y ads, chi ph\u00ed qu\u00e0 t\u1eb7ng, khuy\u1ebfn m\u00e3i,..<\/span><\/li>\n
      • T\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng: l\u00e0 t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 cung c\u1ea5p th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a h\u1ecd cho doanh nghi\u1ec7p nh\u01b0 t\u00ean, email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i,\u2026<\/span><\/li>\n<\/ul>\n

        Doanh nghi\u1ec7p n\u00e0y b\u1ecf ra 50 tri\u1ec7u \u0111\u1ed3ng \u0111\u1ec3 ch\u1ea1y chi\u1ebfn d\u1ecbch Facebook Ads. Chi\u1ebfn d\u1ecbch n\u00e0y thu h\u00fat \u0111\u01b0\u1ee3c 500 ng\u01b0\u1eddi nh\u1ea5n v\u00e0o li\u00ean k\u1ebft \u0111i\u1ec1n th\u00f4ng tin. Nh\u01b0 v\u1eady, CPL c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0:<\/span><\/p>\n

        CPL = 50 tri\u1ec7u \u0111\u1ed3ng \/ 500 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng = 100 ngh\u00ecn \u0111\u1ed3ng\/kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/p>\n

        Chi ph\u00ed cho m\u1ed7i h\u00e0nh \u0111\u1ed9ng (CPA)<\/b><\/h3>\n

        Chi ph\u00ed cho m\u1ed7i h\u00e0nh \u0111\u1ed9ng (Cost Per Action) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng marketing cho chi ph\u00ed trung b\u00ecnh m\u00e0 m\u1ed9t doanh nghi\u1ec7p ph\u1ea3i b\u1ecf ra \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho doanh nghi\u1ec7p nh\u01b0 \u0111\u1eb7t h\u00e0ng, \u0111\u0103ng k\u00fd k\u00eanh, \u0111i\u1ec1n th\u00f4ng tin,..<\/span><\/p>\n

        \"C\u00f4ng<\/p>\n

        C\u00f4ng th\u1ee9c t\u00ednh chi ph\u00ed cho m\u1ed7i h\u00e0nh \u0111\u1ed9ng<\/p>\n<\/div>\n

        C\u00f4ng th\u1ee9c t\u00ednh:\u00a0<\/b><\/p>\n

        CPA = T\u1ed5ng chi ph\u00ed chi\u1ebfn d\u1ecbch marketing \/ T\u1ed5ng s\u1ed1 h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3<\/span><\/p>\n

        Trong \u0111\u00f3:<\/span><\/p>\n

          \n
        • T\u1ed5ng chi ph\u00ed chi\u1ebfn d\u1ecbch marketing: l\u00e0 t\u1ed5ng s\u1ed1 ti\u1ec1n m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 b\u1ecf ra \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch marketing bao g\u1ed3m chi ph\u00ed v\u1eadn h\u00e0nh, ch\u1ea1y ads, khuy\u1ebfn m\u00e3i,..<\/span><\/li>\n
        • T\u1ed5ng s\u1ed1 h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3: l\u00e0 t\u1ed5ng s\u1ed1 h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb chi\u1ebfn d\u1ecbch marketing \u0111\u00f3.<\/span><\/li>\n<\/ul>\n

          Gi\u1ea3 s\u1eed m\u1ed9t doanh nghi\u1ec7p b\u1ecf ra 100 tri\u1ec7u \u0111\u1ed3ng \u0111\u1ec3 ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads nh\u1eb1m m\u1ee5c \u0111\u00edch t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp. Chi\u1ebfn d\u1ecbch n\u00e0y thu h\u00fat \u0111\u01b0\u1ee3c 10000 ng\u01b0\u1eddi truy c\u1eadp trang web. Nh\u01b0 v\u1eady, CPA c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0:<\/span><\/p>\n

          CPA = 100 tri\u1ec7u \u0111\u1ed3ng \/ 10000 truy c\u1eadp = 10000 \u0111\u00f4\u0300ng\/ 1 truy c\u1eadp<\/span><\/p>\n

          L\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o (ROAS)<\/b><\/h3>\n

          L\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o (Return on Advertising Spend) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing ki\u1ebfm \u0111\u01b0\u1ee3c bao nhi\u00eau ti\u1ec1n t\u1eeb m\u1ed7i \u0111\u1ed3ng chi cho qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

          C\u00f4ng th\u1ee9c t\u00ednh:<\/b><\/p>\n

          ROAS = T\u1ed5ng doanh thu nh\u1eadn \u0111\u01b0\u1ee3c \/ T\u1ed5ng chi ph\u00ed marketing<\/span><\/p>\n

          Gi\u1ea3 s\u1eed doanh nghi\u1ec7p B b\u1ecf ra 100 tri\u1ec7u \u0111\u1ed3ng \u0111\u1ec3 ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads. Chi\u1ebfn d\u1ecbch n\u00e0y t\u1ea1o ra \u0111\u01b0\u1ee3c 1000 \u0111\u01a1n h\u00e0ng, m\u1ed7i \u0111\u01a1n h\u00e0ng tr\u1ecb gi\u00e1 1 tri\u1ec7u \u0111\u1ed3ng. Nh\u01b0 v\u1eady, ROAS c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0:<\/span><\/p>\n

          ROAS = 100 tri\u1ec7u \u0111\u1ed3ng \/ 1 ty\u0309 = 0.1<\/span><\/p>\n

          \"L\u1ee3i<\/p>\n

          L\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o (ROAS)<\/p>\n<\/div>\n

          Chi ph\u00ed cho m\u1ed7i \u0111\u01a1n h\u00e0ng (CPW \u2013 Cost Per Wafer)<\/b><\/h3>\n

          Chi ph\u00ed cho m\u1ed7i \u0111\u01a1n h\u00e0ng l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng chi ph\u00ed trung b\u00ecnh m\u00e0 m\u1ed9t doanh nghi\u1ec7p ph\u1ea3i b\u1ecf ra \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u01a1n h\u00e0ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng CPW tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau nh\u01b0 Facebook, Google, Instagram, hay Youtube,\u2026 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u00e2u l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ea1nh nh\u1ea5t v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p.<\/span><\/p>\n

          C\u00f4ng th\u1ee9c t\u00ednh:<\/b>\u00a0<\/span><\/p>\n

          CPW = T\u1ed5ng chi ph\u00ed marketing\/ T\u1ed5ng s\u1ed1 \u0111\u01a1n h\u00e0ng<\/span><\/p>\n

          V\u00ed d\u1ee5 d\u1ec5 hi\u1ec3u, doanh nghi\u1ec7p b\u1ecf ra 100 tri\u1ec7u \u0111\u1ed3ng \u0111\u1ec3 ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads. Chi\u1ebfn d\u1ecbch n\u00e0y t\u1ea1o ra \u0111\u01b0\u1ee3c 1000 \u0111\u01a1n h\u00e0ng. Nh\u01b0 v\u1eady, CPW c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0:<\/span><\/p>\n

          CPW = 100 tri\u1ec7u \u0111\u1ed3ng \/ 10000 \u0111\u01a1n h\u00e0ng = 10000\u0111\/\u0111\u01a1n h\u00e0ng<\/span><\/p>\n

          T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR \u2013 Click Through Rate )<\/b><\/h3>\n

          T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (Click-through rate) l\u00e0 t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

          C\u00f4ng th\u1ee9c t\u00ednh:<\/b>\u00a0<\/span><\/p>\n

          CTR= T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p\/ T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb<\/span><\/p>\n

          V\u00ed d\u1ee5 d\u1ec5 hi\u1ec3u, doanh nghi\u1ec7p ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Google Ads c\u00f3 s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb l\u00e0 100.000 l\u1ea7n v\u00e0 c\u00f3 10.000 ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u00f3. Nh\u01b0 v\u1eady, CTR c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0:<\/span><\/p>\n

          CTR = 10.000 \/ 100.000 = 0.1<\/span><\/p>\n

          Chi ph\u00ed trung b\u00ecnh cho m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p (CPC \u2013 Cost Per Click)<\/b><\/h3>\n

          Ch\u1ec9 s\u1ed1 CPC (Cost Per Click) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng chi ph\u00ed trung b\u00ecnh m\u00e0 m\u1ed9t doanh nghi\u1ec7p ph\u1ea3i tr\u1ea3 cho m\u1ed7i l\u1ea7n ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.<\/span><\/p>\n

          C\u00f4ng th\u1ee9c t\u00ednh:<\/b>\u00a0<\/span><\/p>\n

          CPC = T\u1ed5ng chi ph\u00ed qu\u1ea3ng c\u00e1o \/ T\u1ed5ng s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o<\/span><\/p>\n

          Gi\u1ea3 s\u1eed m\u1ed9t doanh nghi\u1ec7p b\u1ecf ra 100 tri\u1ec7u \u0111\u1ed3ng \u0111\u1ec3 ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook Ads. Chi\u1ebfn d\u1ecbch n\u00e0y c\u00f3 10.000 l\u1ea7n nh\u1ea5p chu\u1ed9t. Nh\u01b0 v\u1eady, CPC c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0:<\/span><\/p>\n

          CPC = 100 tri\u1ec7u \u0111\u1ed3ng \/ 10.000 l\u1ea7n nh\u1ea5p chu\u1ed9t = 10.000 \u0111\u1ed3ng\/l\u1ea7n nh\u1ea5p chu\u1ed9t<\/span><\/p>\n

          \"Chi<\/p>\n

          Chi ph\u00ed trung b\u00ecnh cho m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p<\/p>\n<\/div>\n

          Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng marketing r\u1ea5t quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t trong vi\u1ec7c x\u00e1c nh\u1eadn KPI chi\u1ebfn l\u01b0\u1ee3c marketing. V\u1edbi nh\u1eefng n\u1ed9i dung \u0111\u00e3 chia s\u1ebb trong b\u00e0i vi\u1ebft n\u00e0y, hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c c\u00e1c ch\u1ec9 s\u1ed1, bi\u1ebft c\u00e1ch t\u00ednh to\u00e1n v\u00e0 \u00e1p d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          \u0110o l\u01b0\u01a1\u0300ng hi\u00ea\u0323u qua\u0309 marketing la\u0300 b\u01b0\u01a1\u0301c cu\u00f4\u0301i cu\u0300ng trong b\u00e2\u0301t ky\u0300 k\u00ea\u0301 hoa\u0323ch marketing na\u0300o. Th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng marketing, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t, ho\u0103\u0323c ru\u0301t kinh nghi\u00ea\u0323m cho ca\u0301c chi\u00ea\u0301n di\u0323ch marketing sau \u0111o\u0301.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51453"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51453"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51453\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}