{"id":51460,"date":"2023-12-20T00:11:39","date_gmt":"2023-12-19T17:11:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/upsell-va-cross-selling-trong-kinh-doanh-online.html"},"modified":"2023-12-20T00:11:39","modified_gmt":"2023-12-19T17:11:39","slug":"upsell-va-cross-selling-trong-kinh-doanh-online","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/upsell-va-cross-selling-trong-kinh-doanh-online.html","title":{"rendered":"Upsell v\u00e0 Cross-selling trong kinh doanh online"},"content":{"rendered":"
B\u00e1n h\u00e0ng gia t\u0103ng s\u1ea3n ph\u1ea9m (Upsell) v\u00e0 b\u00e1n ch\u00e9o s\u1ea3n ph\u1ea9m (Cross-selling) th\u01b0\u1eddng b\u1ecb nh\u1ea7m l\u1eabn, nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng ch\u00fang c\u00f3 th\u1ec3 thay th\u1ebf cho nhau. M\u1eb7c d\u00f9 \u0111\u1ec1u mang l\u1ea1i hi\u1ec7u qu\u1ea3 c\u1ea3i thi\u1ec7n doanh thu cho kinh doanh online nh\u01b0ng hai th\u1ee7 thu\u1eadt n\u00e0y v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t. \u0110\u1ec3 c\u00e1c b\u1ea1n d\u1ec5 d\u00e0ng h\u00ecnh dung ch\u00fang t\u00f4i s\u1ebd l\u1ea5y v\u00ed d\u1ee5 v\u1ec1 upsell v\u00e0 cross-selling khi b\u1ea1n mu\u1ed1n mua m\u1ed9t chi\u1ebfc m\u00e1y t\u00ednh x\u00e1ch tay 13 inch v\u1edbi gi\u00e1 kho\u1ea3ng 1200$.<\/p>\n

V\u1edbi Upsell<\/strong>: Sau khi \u0111\u00e3 ch\u1ecdn \u0111\u01b0\u1ee3c chi\u1ebfc m\u00e1y t\u00ednh \u01b0ng \u00fd, ngay l\u00fac \u0111\u00f3 b\u1ea1n s\u1ebd mu\u1ed1n mua th\u00eam m\u1ed9t s\u1ed1 ph\u1ee5 ki\u1ec7n kh\u00e1c \u0111\u1ec3 n\u00e2ng cao b\u1ed9 x\u1eed l\u00fd. L\u00fac n\u00e0y ng\u01b0\u1eddi b\u00e1n h\u00e0ng s\u1ebd c\u1ed1 g\u1eafng \u0111\u1ec3 h\u01b0\u1edbng b\u1ea1n \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f3 c\u1ea5u h\u00ecnh cao h\u01a1n, d\u0129 nhi\u00ean l\u00e0 c\u0169ng \u0111\u1eaft ti\u1ec1n h\u01a1n. V\u1ec1 c\u01a1 b\u1ea3n l\u00e0 h\u1ecd \u0111ang mu\u1ed1n kh\u00e1ch h\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n tr\u00ean c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m n\u00e2ng cao kh\u00e1c.<\/p>\n

\"Kh\u00e9o<\/p>\n

Kh\u00e9o l\u00e9o \u0111\u01b0a ra th\u00f4ng tin \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 so s\u00e1nh.<\/p>\n<\/div>\n

V\u1edbi Cross-selling<\/strong>: Sau khi b\u1ea1n \u0111\u00e3 n\u00e2ng c\u1ea5p b\u1ed9 x\u1eed l\u00fd xong, ti\u1ebfp \u0111\u1ebfn b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng g\u1ee3i \u00fd v\u1ec1 nh\u1eefng thi\u1ebft b\u1ecb c\u00f3 li\u00ean quan kh\u00e1c nh\u01b0 m\u1ed9t chi\u1ebfc m\u00e1y in ch\u1eb3ng h\u1ea1n. Nh\u01b0 v\u1eady c\u00f3 th\u1ec3 hi\u1ec3u b\u00e1n ch\u00e9o s\u1ea3n ph\u1ea9m l\u00e0 cung c\u1ea5p nh\u1eefng m\u1eb7t h\u00e0ng li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m g\u1ed1c \u0111\u1ec3 l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng.<\/p>\n

\"cross-sell-5\"<\/p>\n

\u0110\u1ebfn \u0111\u00e2y th\u00ec c\u00e1c b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 h\u00ecnh dung \u0111\u01b0\u1ee3c s\u01a1 b\u1ed9 v\u1ec1 Upsell v\u00e0 Cross-selling ch\u01b0a? N\u1ebfu v\u1eabn ch\u01b0a th\u00ec c\u1ee9 hi\u1ec3u \u0111\u01a1n gi\u1ea3n th\u1ebf n\u00e0y, Upsell l\u00e0 b\u00e1n nh\u1eefng th\u1ee9 \u0111\u1eaft ti\u1ec1n h\u01a1n s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ecbnh mua, Cross-selling l\u00e0 b\u00e1n th\u00eam cho kh\u00e1ch h\u00e0ng c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c. V\u1eady th\u00ec s\u1ef1 quan tr\u1ecdng c\u1ee7a 2 th\u1ee7 thu\u1eadt n\u00e0y v\u1edbi kinh doanh online l\u00e0 g\u00ec? V\u00e0 b\u1ea1n n\u00ean ch\u1ecdn th\u1ee7 thu\u1eadt n\u00e0o?<\/p>\n

Vai tr\u00f2 c\u1ee7a Upsell v\u00e0 Cross-selling<\/h1>\n

L\u1ee3i \u00edch tr\u1ef1c ti\u1ebfp nh\u1ea5t m\u00e0 hai th\u1ee7 thu\u1eadt B\u00e1n h\u00e0ng gia t\u0103ng v\u00e0 B\u00e1n h\u00e0ng ch\u00e9o s\u1ea3n ph\u1ea9m mang l\u1ea1i l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng c\u1ee7a kh\u00e1ch, c\u1ea3i thi\u1ec7n doanh thu. Nh\u01b0ng b\u00ean c\u1ea1nh \u0111\u00f3 ch\u00fang c\u00f2n c\u00f3 nh\u1eefng l\u1ee3i \u00edch v\u00f4 h\u00ecnh kh\u00f4ng k\u00e9m quan tr\u1ecdng kh\u00e1c. V\u00ec c\u1ea3 hai k\u1ef9 thu\u1eadt n\u00e0y \u0111\u1ec1u d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng n\u00ean khi b\u1ea1n \u00e1p d\u1ee5ng s\u1ebd l\u00e0m n\u00e2ng cao kh\u1ea3 n\u0103ng ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng, gi\u00fap h\u1ecd t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p h\u01a1n, nh\u1edd v\u1eady m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng t\u1ed1t trong t\u00e2m tr\u00ed h\u1ecd. Qu\u00e1 ti\u1ec7n l\u1ee3i \u0111\u00fang kh\u00f4ng, v\u1eeba b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng l\u1ea1i v\u1eeba khi\u1ebfn kh\u00e1ch h\u00e0i l\u00f2ng.<\/p>\n

\"Upsell<\/p>\n

Upsell v\u00e0 Cross selling gi\u00fap doanh nghi\u1ec7p b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n v\u1edbi c\u00f9ng m\u1ed9t chi ph\u00ed marketing.<\/p>\n<\/div>\n

Ch\u1ecdn Upsell hay Cross-selling?<\/h1>\n

\u0110\u00e2y qu\u1ea3 th\u1ef1c l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi kh\u00f3, v\u00ec m\u1ed7i th\u1ee7 thu\u1eadt l\u1ea1i c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m, nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang. Theo m\u1ed9t k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a Predictive Intent cho th\u1ea5y, Upsell mang \u0111\u1ebfn hi\u1ec7u qu\u1ea3 g\u1ea5p 20 l\u1ea7n so v\u1edbi Cross-selling. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t b\u1eb1ng bi\u1ec3u \u0111\u1ed3 d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

\"upsell-va-cross-selling\"<\/p>\n

Theo nh\u01b0 h\u00ecnh tr\u00ean th\u00ec Upsell c\u00f3 th\u1ec3 t\u0103ng 4% t\u1ed5ng doanh s\u1ed1 c\u00f2n Cross-selling ch\u1ec9 l\u00e0 0,2% m\u00e0 th\u00f4i. Tuy nhi\u00ean, v\u00e0o m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p \u0111\u1eb7c th\u00f9 th\u00ec Cross-selling l\u1ea1i th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng v\u01b0\u1ee3t tr\u1ed9i h\u01a1n, \u0111\u00f3 l\u00e0 khi b\u1ea1n hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m li\u1ec7n quan t\u1ea1i trang thanh to\u00e1n hay ngay ph\u00eda d\u01b0\u1edbi trang s\u1ea3n ph\u1ea9m \u0111\u1ec3 so s\u00e1nh. L\u00fac n\u00e0y hi\u1ec7u qu\u1ea3 m\u00e0 Cross-selling mang l\u1ea1i l\u00ean t\u1edbi 3%.<\/p>\n

Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c c\u1ea3 2 th\u1ee7 thu\u1eadt n\u00e0y c\u00f9ng l\u00fac, nh\u1ea5t l\u00e0 khi c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n ch\u1ec9 chuy\u00ean m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m duy nh\u1ea5t, th\u1ebf n\u00ean c\u1ea7n tu\u1ef3 thu\u1ed9c v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m kinh doanh \u0111\u1ec3 l\u1ef1a ch\u1ecdn cho ph\u00f9 h\u1ee3p.<\/p>\n

L\u01b0u \u00fd khi \u00e1p d\u1ee5ng Upsell v\u00e0 Cross-selling<\/h1>\n

M\u1eb7c d\u00f9 Upsell v\u00e0 Cross-selling s\u1ebd gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n doanh s\u1ed1 b\u1eb1ng c\u00e1ch t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng, nh\u01b0ng n\u1ebfu ch\u1ec9 ch\u0103m ch\u0103m v\u00e0o vi\u1ec7c \u201cmoi\u201d c\u00e0ng nhi\u1ec1u ti\u1ec1n c\u1ee7a kh\u00e1ch c\u00e0ng t\u1ed1t th\u00ec \u0111\u00f3 l\u1ea1i l\u00e0 con dao hai l\u01b0\u1ee1i. Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf ph\u1ea7n vai tr\u00f2, l\u1ee3i \u00edch v\u00f4 h\u00ecnh m\u00e0 2 th\u1ee7 thu\u1eadt n\u00e0y mang l\u1ea1i l\u00e0 c\u00f3 th\u1ec3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, ghi \u0111\u01b0\u1ee3c \u0111i\u1ec3m \u1ea5n t\u01b0\u1ee3ng trong t\u00e2m tr\u00ed h\u1ecd, m\u00e0 kinh doanh online r\u1ea5t c\u1ea7n \u0111\u1ebfn \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh. V\u00ec v\u1eady b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n. D\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t s\u1ed1 l\u01b0u \u00fd gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

Gi\u00e1 tr\u1ecb<\/strong>: Khi \u00e1p d\u1ee5ng th\u1ee7 thu\u1eadt Upsell, \u0111\u1eebng v\u1ed9i v\u00e0ng gi\u1edbi thi\u1ec7u nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 cao h\u01a1n ngay l\u1eadp t\u1ee9c, s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng cho\u00e1ng, n\u00ean n\u00e2ng d\u1ea7n d\u1ea7n t\u1eebng m\u1ee9c gi\u00e1 trong kho\u1ea3ng ti\u1ebfp nh\u1eadn c\u1ee7a h\u1ecd. 25%, \u0111\u00f3 l\u00e0 kho\u1ea3ng gi\u00e1 t\u1ed1i \u0111a b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng th\u00eam khi gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m n\u00e2ng cao.<\/p>\n

Quen thu\u1ed9c<\/strong>: L\u01b0u \u00fd n\u00e0y ch\u1ee7 y\u1ebfu d\u00e0nh cho Cross-selling, khi gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan t\u1ed1t nh\u1ea5t l\u00e0 h\u00e3y h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn nh\u1eefng th\u1ee9 h\u1ecd \u0111\u00e3 th\u00e2n thu\u1ed9c. V\u00ed d\u1ee5 b\u00e1n m\u00e1y t\u00ednh x\u00e1ch tay c\u00f3 th\u1ec3 b\u00e1n k\u00e8m m\u00e1y in ch\u1ee9 kh\u00f4ng ai b\u00e1n th\u00eam m\u00e1y chi\u1ebfu c\u1ea3. \u0110\u1ed1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m th\u00e2n thu\u1ed9c m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 bi\u1ebft r\u00f5 t\u00e1c d\u1ee5ng c\u1ee7a n\u00f3 h\u1ecd s\u1ebd d\u1ec5 ti\u1ebfp nh\u1eadn h\u01a1n.<\/p>\n

Ngh\u1ec7 thu\u1eadt thuy\u1ebft ph\u1ee5c<\/strong>: V\u00ec th\u1ef1c t\u1ebf kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 nhu c\u1ea7u mua nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n gi\u1edbi thi\u1ec7u th\u00eam, v\u1eady n\u00ean mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c ch\u00fang b\u1ea1n c\u1ea7n ph\u1ea3i n\u1eafm gi\u1eef nh\u1eefng b\u00ed quy\u1ebft trong ngh\u1ec7 thu\u1eadt thuy\u1ebft ph\u1ee5c. B\u00ed quy\u1ebft n\u00e0y l\u00e0 s\u1ef1 t\u00edch lu\u1ef9 trong kinh nghi\u1ec7m b\u00e1n h\u00e0ng c\u1ee7a m\u1ed7i ng\u01b0\u1eddi, n\u00ean th\u1eadt kh\u00f3 \u0111\u1ec3 ch\u00fang t\u00f4i ch\u1ec9 cho b\u1ea1n. Nh\u01b0ng \u0111i\u1ec3m c\u1ed1t l\u00f5i l\u00e0 l\u1ee3i \u00edch, \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng c\u00e0ng nhi\u1ec1u l\u1ee3i \u00edch th\u00ec b\u1ea1n c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m h\u01a1n.
\nCross-selling v\u00e0 Upsell, hai th\u1ee7 thu\u1eadt gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n doanh s\u1ed1 trong kinh doanh online c\u1ef1c k\u00ec hi\u1ec7u qu\u1ea3, h\u00e3y th\u1eed \u00e1p d\u1ee5ng v\u00e0o quy tr\u00ecnh c\u1ee7a m\u00ecnh ngay h\u00f4m nay.<\/p>\n

B\u00e0i li\u00ean quan:\u00a0Chi\u1ebfn l\u01b0\u1ee3c Upsell hi\u1ec7u qu\u1ea3<\/p>\n

Theo Sapo.vn<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi Upsell<\/strong>: Sau khi \u0111\u00e3 ch\u1ecdn \u0111\u01b0\u1ee3c chi\u1ebfc m\u00e1y t\u00ednh \u01b0ng \u00fd, ngay l\u00fac \u0111\u00f3 b\u1ea1n s\u1ebd mu\u1ed1n mua th\u00eam m\u1ed9t s\u1ed1 ph\u1ee5 ki\u1ec7n kh\u00e1c \u0111\u1ec3 n\u00e2ng cao b\u1ed9 x\u1eed l\u00fd. L\u00fac n\u00e0y ng\u01b0\u1eddi b\u00e1n h\u00e0ng s\u1ebd c\u1ed1 g\u1eafng \u0111\u1ec3 h\u01b0\u1edbng b\u1ea1n \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f3 c\u1ea5u h\u00ecnh cao h\u01a1n, d\u0129 nhi\u00ean l\u00e0 c\u0169ng \u0111\u1eaft ti\u1ec1n h\u01a1n. V\u1ec1 c\u01a1 b\u1ea3n l\u00e0 h\u1ecd \u0111ang mu\u1ed1n kh\u00e1ch h\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n tr\u00ean c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m n\u00e2ng cao kh\u00e1c.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51460"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51460"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51460\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}