{"id":51465,"date":"2023-12-20T00:12:42","date_gmt":"2023-12-19T17:12:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-don-bay-hanh-vi-mua-sam-cua-khach-hang.html"},"modified":"2023-12-20T00:12:42","modified_gmt":"2023-12-19T17:12:42","slug":"cac-don-bay-hanh-vi-mua-sam-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-don-bay-hanh-vi-mua-sam-cua-khach-hang.html","title":{"rendered":"C\u00e1c \u0111\u00f2n b\u1ea9y h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng"},"content":{"rendered":"<div id=\"test\">\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\u0110\u00f2n b\u1ea9y h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng la\u0300 nh\u01b0\u0303ng y\u00ea\u0301u t\u00f4\u0301 thu\u0301c \u0111\u00e2\u0309y\u00a0h\u1ecd\u00a0ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm nhanh h\u01a1n. Th\u00eam va\u0300o \u0111o\u0301, c\u00e1c \u0111\u00f2n b\u1ea9y h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1o ra nhi\u1ec1u \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c cho doanh nghi\u1ec7p nh\u01b0: x\u00e2y d\u01b0\u0323ng nh\u00e2\u0323n di\u00ea\u0323n th\u01b0\u01a1ng hi\u00ea\u0323u, t\u1ea1o l\u00f2ng tin v\u00e0 s\u1ef1 uy t\u00edn, t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c, t\u1ea1o s\u1ef1 h\u1ee9ng th\u00fa v\u00e0 k\u00edch th\u00edch mua s\u1eafm\u2026\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Theo <\/span><span style=\"font-weight: 400\">Think with Google<\/span><span style=\"font-weight: 400\">, 5 \u0111\u00f2n b\u1ea9y h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u00e1p d\u1ee5ng ph\u1ed5 bi\u1ebfn bao g\u00f4\u0300m:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Power of Free (S\u1ee9c m\u1ea1nh c\u1ee7a \u0111\u1ed3 mi\u1ec5n ph\u00ed)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social Proof (B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Delivery Friction (Lo\u1ea1i b\u1ecf c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea3n tr\u1edf v\u1eadn chuy\u1ec3n)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Category Heuristics (Ch\u00e2\u0309n \u0111oa\u0301n danh m\u1ee5c)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Authority Bias (Thi\u00ean ki\u1ebfn uy quy\u1ec1n)\u00a0\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<div id=\"attachment_29009\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29009\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Masterskills-don-bay-hanh-vi-mua-sam-e1702304328674.jpg\" alt=\"5 \u0111\u00f2n b\u1ea9y h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn, \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p\" width=\"750\" height=\"500\" title=\"Masterskills-don-bay-hanh-vi-mua-sam-e1702304328674\"><\/p>\n<p class=\"wp-caption-text\">5 \u0111\u00f2n b\u1ea9y h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn, \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p<\/p>\n<\/div>\n<h2 style=\"text-align: justify\" id=\"1-suc-manh-cua-do-mien-phi\"><b>S\u1ee9c m\u1ea1nh c\u1ee7a \u0111\u1ed3 mi\u1ec5n ph\u00ed<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">S\u01b0\u0309 du\u0323ng \u0111\u00f4\u0300 mi\u00ea\u0303n phi\u0301 l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng t\u00e2m l\u00fd m\u00f4 t\u1ea3 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng th\u00edch nh\u1eefng th\u1ee9 \u0111\u01b0\u1ee3c cung c\u1ea5p mi\u1ec5n ph\u00ed, ngay c\u1ea3 khi ch\u00fang c\u00f3 \u00edt gi\u00e1 tr\u1ecb v\u1ed1n c\u00f3 ho\u1eb7c c\u00f3 gi\u00e1 r\u1ea5t th\u1ea5p. Trong marketing, xu h\u01b0\u01a1\u0301ng t\u00e2m ly\u0301 na\u0300y \u0111\u01b0\u01a1\u0323c go\u0323i la\u0300 hi\u00ea\u0323u \u01b0\u0301ng t\u01b0\u01a1ng h\u00f4\u0303.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c c\u00e1ch s\u1eed d\u1ee5ng \u0111\u00f2n b\u1ea9y n\u00e0y d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">M\u1eabu s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed: T\u0103\u0323ng qua\u0300 hay m\u00e2\u0303u sa\u0309n ph\u00e2\u0309m mi\u00ea\u0303n phi\u0301 la\u0300 ca\u0301ch t\u0103ng chuy\u00ea\u0309n \u0111\u00f4\u0309i hi\u00ea\u0323u qua\u0309. Ca\u0301ch na\u0300y ki\u0301ch thi\u0301ch t\u00e2m ly\u0301 mu\u00f4\u0301n \u0111a\u0301p la\u0323i cu\u0309a kha\u0301ch ha\u0300ng d\u01b0\u0323a tr\u00ean <\/span><span style=\"font-weight: 400\">hi\u00ea\u0323u \u01b0\u0301ng t\u01b0\u01a1ng h\u00f4\u0303<\/span><span style=\"font-weight: 400\">, ho\u0323 co\u0301 xu h\u01b0\u01a1\u0301ng mua ha\u0300ng u\u0309ng h\u00f4\u0323 doanh nghi\u00ea\u0323p khi nh\u00e2\u0323n \u0111\u01b0\u01a1\u0323c m\u00f4\u0323t \u0111i\u00ea\u0300u gi\u0300 \u0111o\u0301. Th\u00eam va\u0300o \u0111o\u0301, \u0111\u00e2y cu\u0303ng la\u0300 ca\u0301ch marketing ti\u00ea\u0301t ki\u00ea\u0323m cho sa\u0309n ph\u00e2\u0309m m\u01a1\u0301i va\u0300 mang la\u0323i doanh thu cao. Theo <\/span><span style=\"font-weight: 400\">Perry Abbenante<\/span><span style=\"font-weight: 400\">, ph\u00f3 ch\u1ee7 t\u1ecbch marketing c\u1ee7a Snack Factory \u2013 m\u00f4\u0323t nha\u0300 ma\u0301y sa\u0309n xu\u00e2\u0301t ba\u0301nh quy, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tri\u0300nh t\u0103\u0323ng sa\u0309n ph\u00e2\u0309m du\u0300ng th\u01b0\u0309 mi\u00ea\u0303n phi\u0301 l\u00e0 25% \u0111\u00ea\u0301n 30%.\u00a0\u00a0\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">D\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 mi\u1ec5n ph\u00ed: Cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 mi\u1ec5n ph\u00ed nh\u01b0 b\u1ea3o d\u01b0\u1ee1ng, s\u1eeda ch\u1eefa ho\u1eb7c h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt c\u00f3 th\u1ec3 l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y an t\u00e2m khi mua s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5: Khi mua m\u00e1y t\u00ednh \u1edf Thegioididong, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5 s\u1eeda l\u1ed7i mi\u1ec5n ph\u00ed trong kho\u1ea3ng th\u1eddi gian m\u00f4\u0323t n\u0103m t\u01a1\u0301i v\u00e0i n\u0103m.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Giao h\u00e0ng mi\u1ec5n ph\u00ed: Theo <\/span><span style=\"font-weight: 400\">Invespcro<\/span><span style=\"font-weight: 400\">, 9\/10 ng\u01b0\u1eddi mua h\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng h\u01a1n khi \u0111\u01b0\u1ee3c mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n. V\u00ed d\u1ee5: Zara ho\u1eb7c ASOS, th\u01b0\u1eddng cung c\u1ea5p d\u1ecbch v\u1ee5 giao h\u00e0ng mi\u1ec5n ph\u00ed cho \u0111\u01a1n h\u00e0ng tr\u00ean m\u1ed9t ng\u01b0\u1ee1ng gi\u00e1 n\u00e0o \u0111\u00f3, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi mua s\u1eafm mua nhi\u1ec1u h\u01a1n \u0111\u1ec3 h\u1ecd c\u00f3 c\u01a1 h\u1ed9i nh\u1eadn \u01b0u \u0111\u00e3i n\u00e0y.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify\" id=\"2-bang-chung-xa-hoi\"><b>B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">B\u0103\u0300ng ch\u01b0\u0301ng xa\u0303 h\u00f4\u0323i (Social Proof) l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng t\u00e2m l\u00fd khi m\u1ed9t ng\u01b0\u1eddi c\u00f3 h\u00e0nh \u0111\u1ed9ng sao ch\u00e9p h\u00e0nh vi c\u1ee7a nh\u00f3m x\u00e3 h\u1ed9i \u0111\u1ec3 c\u1ee7ng c\u1ed1 s\u1ef1 \u0111\u00fang \u0111\u1eafn trong h\u00e0nh vi c\u1ee7a m\u00ecnh (Robert Cialdini, 1984). Sau \u0111\u00e2y la\u0300 m\u00f4\u0323t s\u00f4\u0301 ca\u0301ch khai tha\u0301c \u0111o\u0300n b\u00e2\u0309y b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i th\u00fac \u0111\u1ea9y h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0110\u00e1nh gi\u00e1 v\u00e0 nh\u1eadn x\u00e9t t\u1eeb kh\u00e1ch h\u00e0ng: C\u00e1c trang web TM\u0110T b\u00e1n l\u1ebb (nh\u01b0 Amazon, Shopee, Lazada, TikTok\u2026) th\u01b0\u1eddng hi\u1ec3n th\u1ecb \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng tr\u01b0\u01a1\u0301c \u0111o\u0301 \u0111\u1ec3 ch\u1ee9ng minh ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m. Nghi\u00ean c\u1ee9u do <\/span><span style=\"font-weight: 400\">Dixa<\/span><span style=\"font-weight: 400\"> th\u1ef1c hi\u1ec7n cho bi\u1ebft: 93% kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1ecdc c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc khi mua h\u00e0ng, 79% kh\u00e1ch h\u00e0ng coi tr\u1ecdng \u0111\u00e1nh gi\u00e1 \u0111\u1ec1 xu\u1ea5t c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00e1c. Cu\u1ed1i c\u00f9ng, c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 gi\u00fap doanh s\u1ed1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn 18%.\u00a0<\/span><\/li>\n<\/ul>\n<div id=\"attachment_29010\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29010\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Masterskills-don-bay-hanh-vi-mua-sam-bang-chung-xa-hoi-e1702304335163.jpg\" alt=\"C\u00e1c b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i t\u1ea1o ni\u1ec1m tin, th\u00fac \u0111\u1ea9y h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng\" width=\"750\" height=\"424\" title=\"Masterskills-don-bay-hanh-vi-mua-sam-bang-chung-xa-hoi-e1702304335163\"><\/p>\n<p class=\"wp-caption-text\">C\u00e1c b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i t\u1ea1o ni\u1ec1m tin, th\u00fac \u0111\u1ea9y h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">S\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua: Do a\u0309nh h\u01b0\u01a1\u0309ng cu\u0309a hi\u00ea\u0323u \u01b0\u0301ng t\u00e2m ly\u0301 lan truy\u00ea\u0300n, kha\u0301ch ha\u0300ng th\u01b0\u01a1\u0300ng co\u0301 xu h\u01b0\u01a1\u0301ng tin r\u0103\u0300ng nh\u01b0\u0303ng sa\u0309n ph\u00e2\u0309m\/ di\u0323ch vu\u0323 \u0111a\u0303 co\u0301 nhi\u00ea\u0300u ng\u01b0\u01a1\u0300i mua la\u0300 nh\u01b0\u0303ng sa\u0309n ph\u00e2\u0309m t\u00f4\u0301t, \u0111a\u0301ng \u0111\u00ea\u0309 tra\u0309i nghi\u00ea\u0323m. Do \u0111o\u0301, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng s\u1eed d\u1ee5ng ca\u0301c s\u1ed1 li\u1ec7u n\u00e0y \u0111\u1ec3 ch\u1ee9ng minh s\u1ee9c ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5: \u201cH\u01a1n 1 tri\u1ec7u kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng khi mua h\u00e0ng\u201d ho\u1eb7c \u201c\u0110\u00e3 b\u00e1n \u0111\u01b0\u1ee3c 10 tri\u1ec7u s\u1ea3n ph\u1ea9m trong n\u0103m qua\u201d l\u00e0 c\u00e1ch Alibaba s\u1eed d\u1ee5ng b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i \u0111\u1ec3 th\u1ec3 hi\u1ec7n uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ch\u1ee9ng nh\u1eadn: Hi\u1ec3n th\u1ecb logo ch\u1ee9ng nh\u1eadn tr\u00ean trang web, s\u1ea3n ph\u1ea9m, hay qu\u1ea3ng c\u00e1o \u0111\u1ec3 th\u1ec3 hi\u1ec7n r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng hay an to\u00e0n nh\u1ea5t \u0111\u1ecbnh. V\u00ed d\u1ee5, ch\u1ee9ng nh\u1eadn ISO, FDA, hay c\u00e1c t\u1ed5 ch\u1ee9c ng\u00e0nh c\u1ee5 th\u1ec3.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">H\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng: 49% kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 kho\u1ea3ng 40% kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u00f4ng qua ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng. V\u00ec v\u1eady, chia s\u1ebb th\u00f4ng tin v\u1ec1 c\u00e1c \u0111\u1ed1i t\u00e1c, \u0111\u1ed1i t\u00e1c n\u1ed5i ti\u1ebfng tr\u00ean trang web, trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, hay trong c\u00e1c s\u1ef1 ki\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 t\u1ea1o l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">H\u00ecnh \u1ea3nh v\u00e0 video c\u1ee7a ng\u01b0\u1eddi d\u00f9ng: Chia s\u1ebb h\u00ecnh \u1ea3nh v\u00e0 video t\u1eeb ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web ho\u1eb7c trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ea1o ra b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i. C\u00f3 \u0111\u1ebfn 78% kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh khi \u0111\u1ecdc l\u1eddi ch\u1ee9ng th\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng (<\/span><span style=\"font-weight: 400\">Trustpilot<\/span><span style=\"font-weight: 400\">).<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify\" id=\"3-loai-bo-cac-van-de-can-tro-van-chuyen\"><b>Lo\u1ea1i b\u1ecf c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea3n tr\u1edf v\u1eadn chuy\u1ec3n<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Lo\u1ea1i b\u1ecf c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea3n tr\u1edf v\u1eadn chuy\u1ec3n l\u00e0 gi\u1ea3m thi\u1ec3u ho\u0103\u0323c xo\u0301a bo\u0309 m\u1ecdi r\u1eafc r\u1ed1i v\u00e0 kh\u00f3 kh\u0103n trong qu\u00e1 tr\u00ecnh \u0111\u0103\u0323t ha\u0300ng va\u0300 giao h\u00e0ng \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm thu\u1eadn l\u1ee3i v\u00e0 t\u00edch c\u1ef1c.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">M\u00f4\u0323t s\u00f4\u0301 ca\u0301ch th\u01b0\u0323c hi\u00ea\u0323n \u0111o\u0300n b\u00e2\u0309y n\u00e0y \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Giao h\u00e0ng nhanh ch\u00f3ng: 62% ng\u01b0\u1eddi mua h\u00e0ng mong \u0111\u1ee3i \u0111\u01a1n \u0111\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c giao trong v\u00f2ng 2-3 ng\u00e0y, 56% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i \u0111\u01a1n \u0111\u01b0\u1ee3c giao trong ng\u00e0y (<\/span><span style=\"font-weight: 400\">Upstartcommerce<\/span><span style=\"font-weight: 400\">).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n ho\u1eb7c chi ph\u00ed v\u1eadn chuy\u1ec3n r\u1ebb: Theo th\u00f4ng tin c\u1ee7a <\/span><span style=\"font-weight: 400\">PR Newswire<\/span><span style=\"font-weight: 400\">, 83% ng\u01b0\u1eddi mua h\u00e0ng \u1edf M\u1ef9 coi giao h\u00e0ng mi\u1ec5n ph\u00ed l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t khi \u0111\u1eb7t h\u00e0ng, <\/span><span style=\"font-weight: 400\">63% kh\u00e1ch h\u00e0ng<\/span><span style=\"font-weight: 400\"> h\u1ee7y giao d\u1ecbch mua h\u00e0ng do chi ph\u00ed v\u1eadn chuy\u1ec3n cao. V\u00ec v\u1eady, 79,8% kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng Amazon v\u00ec d\u1ecbch v\u1ee5 giao h\u00e0ng mi\u1ec5n ph\u00ed v\u00e0 nhanh ch\u00f3ng (<\/span><span style=\"font-weight: 400\">Statista<\/span><span style=\"font-weight: 400\">).\u00a0<\/span><\/li>\n<\/ul>\n<div id=\"attachment_29011\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29011\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Masterskills-don-bay-hanh-vi-mua-sam-van-chuyen-nhanh-chong-mien-phi-e1702304342575.jpg\" alt=\"V\u1eadn chuy\u1ec3n nhanh ch\u00f3ng, mi\u1ec5n ph\u00ed l\u00e0 \u0111\u00f2n b\u1ea9y h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng quan tr\u1ecdng\" width=\"750\" height=\"418\" title=\"Masterskills-don-bay-hanh-vi-mua-sam-van-chuyen-nhanh-chong-mien-phi-e1702304342575\"><\/p>\n<p class=\"wp-caption-text\">V\u1eadn chuy\u1ec3n nhanh ch\u00f3ng, mi\u1ec5n ph\u00ed l\u00e0 \u0111\u00f2n b\u1ea9y h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng quan tr\u1ecdng<\/p>\n<\/div>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tu\u0300y cho\u0323n l\u1ea5y h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb c\u00f3 c\u1ea3 c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng v\u00e0 tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng k\u1ebft h\u1ee3p c\u1ea3 hai b\u1eb1ng c\u00e1ch cung c\u1ea5p t\u00ednh n\u0103ng l\u1ea5y h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng. V\u00ed d\u1ee5, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ed9t s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn v\u00e0 sau \u0111\u00f3 \u0111\u1ebfn c\u1eeda h\u00e0ng \u0111\u1ec3 l\u1ea5y h\u00e0ng m\u00e0 kh\u00f4ng ph\u1ea3i ch\u1edd \u0111\u1ee3i giao h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">D\u1ecbch v\u1ee5 \u0111\u1ed5i\/tr\u1ea3 h\u00e0ng thu\u1eadn ti\u1ec7n: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng cung c\u1ea5p ch\u00ednh s\u00e1ch \u0111\u1ed5i\/tr\u1ea3 h\u00e0ng linh ho\u1ea1t v\u00e0 thu\u1eadn ti\u1ec7n \u0111\u1ec3 gi\u1ea3m lo l\u1eafng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 vi\u1ec7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn. V\u00ed d\u1ee5: Zappos, m\u1ed9t trang web b\u00e1n l\u1ebb gi\u00e0y d\u00e9p tr\u1ef1c tuy\u1ebfn, n\u1ed5i ti\u1ebfng v\u1edbi ch\u00ednh s\u00e1ch v\u1eadn chuy\u1ec3n v\u00e0 tr\u1ea3 h\u00e0ng mi\u1ec5n ph\u00ed.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Th\u00f4ng tin theo d\u00f5i giao h\u00e0ng: Cung c\u1ea5p th\u00f4ng tin theo d\u00f5i ch\u00ednh x\u00e1c v\u1ec1 t\u00ecnh tr\u1ea1ng v\u1eadn chuy\u1ec3n gi\u00fap kh\u00e1ch h\u00e0ng ch\u1ee7 \u0111\u1ed9ng v\u00e0 d\u1ec5 d\u00e0ng theo d\u00f5i qu\u00e1 tr\u00ecnh giao h\u00e0ng. V\u00ed d\u1ee5: C\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T nh\u01b0 Lazada, TikTok, Shopee,\u2026 cung c\u1ea5p t\u00ednh n\u0103ng theo d\u00f5i v\u1eadn chuy\u1ec3n v\u00e0 th\u00f4ng b\u00e1o t\u00ecnh tr\u1ea1ng \u0111\u01a1n h\u00e0ng. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng theo d\u00f5i qu\u00e1 tr\u00ecnh giao h\u00e0ng v\u00e0 bi\u1ebft \u0111\u01b0\u1ee3c khi n\u00e0o s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u1ebfn.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify\" id=\"4-chan-doa-n-danh-muc\"><b>Ch\u00e2\u0301n \u0111oa\u0301n danh m\u1ee5c<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Ch\u1ea9n \u0111o\u00e1n danh m\u1ee5c xoay quanh s\u1ef1 quen thu\u1ed9c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c l\u1ed1i t\u1eaft nh\u1eadn th\u1ee9c m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. No\u0301i ca\u0301ch kha\u0301c, ng\u01b0\u1eddi mua s\u1eed d\u1ee5ng c\u00e1c quy t\u1eafc ng\u1eafn g\u1ecdn ho\u1eb7c c\u00e1c th\u00f4ng tin ch\u1ee7 ch\u1ed1t v\u1ec1 danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Vi\u0301 du\u0323, khi no\u0301i \u0111\u00ea\u0301n s\u01b0\u0303a t\u01b0\u01a1i nguy\u00ean ch\u00e2\u0301t, ngay l\u00e2\u0323p t\u01b0\u0301c nhi\u00ea\u0300u kha\u0301ch ha\u0300ng se\u0303 nh\u01a1\u0301 ngay t\u01a1\u0301i Vinamilk, vi\u0300 th\u00f4ng \u0111i\u00ea\u0323p \u201cs\u01b0\u0303a t\u01b0\u01a1i nguy\u00ean ch\u00e2\u0301t 100%\u201d \u0111\u01b0\u01a1\u0323c l\u0103\u0323p \u0111i l\u0103\u0323p la\u0323i trong ca\u0301c chi\u00ea\u0301n di\u0323ch qua\u0309ng ca\u0301o, TVC, \u0111\u01b0\u01a1\u0323c ta\u0323o tha\u0300nh ba\u0300i ha\u0301t, va\u0300 in ca\u0309 tr\u00ean bao bi\u0300 sa\u0309n ph\u00e2\u0309m\u2026 D\u00e2\u0300n d\u00e2\u0300n, th\u00f4ng \u0111i\u00ea\u0323p na\u0300y \u0111a\u0303 tr\u01a1\u0309 tha\u0300nh hi\u0300nh a\u0309nh th\u01b0\u01a1ng hi\u00ea\u0323u trong m\u0103\u0301t kha\u0301ch ha\u0300ng.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u00f2n b\u1ea9y h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng n\u00e0y:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">M\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn v\u1ec1 s\u1ea3n ph\u1ea9m: Cung c\u1ea5p m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn nh\u01b0 \u201c100% th\u00e0nh ph\u1ea7n t\u1ef1 nhi\u00ean\u201d gi\u00fap ng\u01b0\u1eddi mua d\u00ea\u0303 da\u0300ng ghi nh\u01a1\u0301 va\u0300 hi\u1ec3u ngay l\u1eadp t\u1ee9c v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">S\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn ho\u1eb7c xu h\u01b0\u1edbng: Khi nh\u1ea5n m\u1ea1nh r\u1eb1ng m\u1ed9t s\u1ea3n ph\u1ea9m thu\u1ed9c v\u00e0o danh m\u1ee5c \u201cph\u1ed5 bi\u1ebfn nh\u1ea5t\u201d ho\u1eb7c \u0111ang theo xu h\u01b0\u1edbng, se\u0303 thu hu\u0301t s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi mua. V\u00ed d\u1ee5: trong trang web th\u1eddi trang, c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t ph\u1ea7n danh m\u1ee5c \u0111\u01b0\u1ee3c \u0111\u1eb7c bi\u1ec7t l\u00e0 \u201cXu h\u01b0\u1edbng m\u00f9a n\u00e0y\u201d.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">B\u1ed9 s\u01b0u t\u1eadp ho\u1eb7c g\u00f3i s\u1ea3n ph\u1ea9m: G\u00f3i s\u1ea3n ph\u1ea9m ho\u1eb7c b\u1ed9 s\u01b0u t\u1eadp c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u00f2n b\u1ea9y n\u00e0y b\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan v\u00e0o m\u1ed9t nh\u00f3m. V\u00ed d\u1ee5: \u201cB\u1ed9 s\u01b0u t\u1eadp trang \u0111i\u1ec3m h\u00e0ng ng\u00e0y\u201d c\u00f3 th\u1ec3 bao g\u1ed3m m\u1ed9t lo\u1ea1t c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn m\u00e0 ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 mua c\u00f9ng nhau.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">La\u0300m n\u00f4\u0309i b\u00e2\u0323t USP (unique selling point- \u0111i\u00ea\u0309m ba\u0301n ha\u0300ng \u0111\u00f4\u0323c nh\u00e2\u0301t): \u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt v\u1ec1 t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed n\u1ed5i b\u1eadt \u0111\u1ec3 ng\u01b0\u1eddi mua d\u1ec5 d\u00e0ng quy\u1ebft \u0111\u1ecbnh. V\u00ed d\u1ee5: M\u1ed9t s\u1ea3n ph\u1ea9m \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o \u201cpin l\u00e2u b\u1ec1n\u201d, \u201cch\u1ee5p \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao\u201d, l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng \u0111i\u1ec3m ch\u1ee7 ch\u1ed1t \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify\" id=\"5-thien-kien-uy-quyen\"><b>Thi\u00ean ki\u1ebfn uy quy\u1ec1n<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Thi\u00ean ki\u1ebfn uy quy\u1ec1n l\u00e0 th\u00e0nh ki\u1ebfn \u200b\u200bnh\u1eadn th\u1ee9c c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n, h\u1ecd c\u00f3 xu h\u01b0\u1edbng cho r\u1eb1ng th\u00f4ng tin ho\u1eb7c \u00fd ki\u1ebfn \u200b\u200b\u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y b\u1edfi ng\u01b0\u1eddi c\u00f3 ch\u1ee9c v\u1ee5 (chuy\u00ean gia v\u00e0 nh\u00e2n v\u1eadt c\u00f3 th\u1ea9m quy\u1ec1n) l\u00e0 ch\u00ednh x\u00e1c v\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n, b\u1ea5t k\u1ec3 n\u1ed9i dung ho\u1eb7c b\u1eb1ng ch\u1ee9ng th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c cung c\u1ea5p l\u00e0 g\u00ec.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ch\u1ee9ng nh\u1eadn t\u1eeb chuy\u00ean gia: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng \u0111\u00e1nh gi\u00e1 v\u00e0 ch\u1ee9ng nh\u1eadn t\u1eeb chuy\u00ean gia trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u1ee7ng c\u1ed1 uy t\u00edn. V\u00ed d\u1ee5: Trong l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 L\u2019Or\u00e9al th\u01b0\u1eddng h\u01a1\u0323p ta\u0301c v\u01a1\u0301i ca\u0301cba\u0301c si\u0303 da li\u00ea\u0303u, chuy\u00ean gia trang \u0111i\u1ec3m n\u1ed5i ti\u1ebfng ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi c\u00f3 uy t\u00edn trong ng\u00e0nh \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, t\u0103ng c\u01b0\u1eddng uy t\u00edn v\u00e0 s\u1ef1 tin t\u01b0\u1edfng t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. M\u00f4\u0323t kha\u0309o sa\u0301t cho th\u00e2\u0301y c\u00f3 t\u1edbi <\/span><span style=\"font-weight: 400\">85% ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span><span style=\"font-weight: 400\"> t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm n\u1ed9i dung \u0111\u00e1ng tin c\u1eady c\u1ee7a chuy\u00ean gia khi d\u1ef1 \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ch\u1ee9ng nh\u1eadn t\u1eeb t\u1ed5 ch\u1ee9c uy t\u00edn: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng chia s\u1ebb th\u00f4ng tin v\u1ec1 vi\u1ec7c h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c gi\u1ea3i th\u01b0\u1edfng v\u00e0 danh hi\u1ec7u t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn. V\u00ed d\u1ee5: Th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1 nh\u01b0 Whole Foods th\u01b0\u1eddng c\u00f3 c\u00e1c ch\u1ee9ng nh\u1eadn t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn v\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p, s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch \u00e1p d\u1ee5ng v\u00e0 k\u1ebft h\u1ee3p c\u00e1c \u0111\u00f2n b\u1ea9y\u00a0h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0c\u00f3 th\u1ec3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t. Trong khi \u0111\u00f3, \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, vi\u1ec7c nh\u1eadn th\u1ee9c v\u1ec1 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 gi\u00fap h\u1ecd l\u00e0m nh\u1eefng quy\u1ebft \u0111\u1ecbnh mua s\u1eafm th\u00f4ng minh v\u00e0 t\u1ef1 tin h\u01a1n.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\u0110\u00f2n b\u1ea9y h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng la\u0300 nh\u01b0\u0303ng y\u00ea\u0301u t\u00f4\u0301 thu\u0301c \u0111\u00e2\u0309y\u00a0h\u1ecd\u00a0ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm nhanh h\u01a1n. Th\u00eam va\u0300o \u0111o\u0301, c\u00e1c \u0111\u00f2n b\u1ea9y h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1o ra nhi\u1ec1u \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c cho doanh nghi\u1ec7p nh\u01b0: x\u00e2y d\u01b0\u0323ng nh\u00e2\u0323n di\u00ea\u0323n th\u01b0\u01a1ng hi\u00ea\u0323u, t\u1ea1o l\u00f2ng tin v\u00e0 s\u1ef1 uy t\u00edn, t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c, t\u1ea1o s\u1ef1 h\u1ee9ng th\u00fa v\u00e0 k\u00edch th\u00edch mua s\u1eafm\u2026\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51465"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51465"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51465\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}