{"id":51473,"date":"2023-12-20T00:14:41","date_gmt":"2023-12-19T17:14:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thuc-day-kinh-doanh-trong-nen-kinh-te-ky-thuat-so-voi-khach-hang-co-gia-tri-cao.html"},"modified":"2023-12-20T00:14:41","modified_gmt":"2023-12-19T17:14:41","slug":"thuc-day-kinh-doanh-trong-nen-kinh-te-ky-thuat-so-voi-khach-hang-co-gia-tri-cao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thuc-day-kinh-doanh-trong-nen-kinh-te-ky-thuat-so-voi-khach-hang-co-gia-tri-cao.html","title":{"rendered":"Th\u00fac \u0111\u1ea9y kinh doanh trong n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao"},"content":{"rendered":"
Kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao, ti\u00ea\u0301ng Anh la\u0300 high-value customer, la\u0300 m\u00f4\u0323t thu\u00e2\u0323t ng\u01b0\u0303 kha\u0301 m\u01a1\u0301i trong kinh doanh va\u0300 marketing. Tuy nhi\u00ean, \u0111\u00e2y la\u0300 m\u00f4\u0323t ph\u00e2n khu\u0301c kha\u0301ch ha\u0300ng \u0111\u0103\u0323c bi\u00ea\u0323t \u0111\u01b0\u01a1\u0323c nhi\u00ea\u0300u chuy\u00ean gia ti\u00ea\u0301p thi\u0323 chu\u0301 tro\u0323ng x\u00e2y d\u01b0\u0323ng va\u0300 b\u00f4\u0300i \u0111\u0103\u0301p m\u00f4\u0301i quan h\u00ea\u0323.\u00a0<\/span><\/p>\n

Nguy\u00ean nh\u00e2n la\u0300 vi\u0300 nho\u0301m kha\u0301ch ha\u0300ng na\u0300y co\u0301 th\u00ea\u0309 giu\u0301p doanh nghi\u00ea\u0323p gia t\u0103ng l\u01a1\u0323i nhu\u00e2\u0323n va\u0300 pha\u0301t tri\u00ea\u0309n th\u01b0\u01a1ng hi\u00ea\u0323u b\u00ea\u0300n v\u01b0\u0303ng. Tham kh\u1ea3o b\u00e0i vi\u1ebft sau \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u00ea\u0300 nho\u0301m kha\u0301ch ha\u0300ng \u0111\u0103\u0323c bi\u1ec7t n\u00e0y.<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng\u00a0c\u00f3 gi\u00e1 tr\u1ecb cao l\u00e0 ai?<\/b><\/h2>\n

Kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 \u0111o\u0301ng go\u0301p \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty. Cu\u0323 th\u00ea\u0309, \u0111o\u0301 la\u0300 nh\u01b0\u0303ng kha\u0301ch ha\u0300ng co\u0301 t\u00e2\u0300n su\u00e2\u0301t mua s\u0103\u0301m nhi\u00ea\u0300u h\u01a1n, chi ti\u00eau nhi\u00ea\u0300u h\u01a1n so v\u01a1\u0301i ca\u0301c kha\u0301ch ha\u0300ng kha\u0301c \u0111\u00ea\u0309 s\u01b0\u0309 du\u0323ng ca\u0301c sa\u0309n ph\u00e2\u0309m\/ di\u0323ch vu\u0323 cu\u0309a doanh nghi\u00ea\u0323p.<\/span><\/p>\n

Nh\u1eefng ng\u01b0\u1eddi mua n\u00e0y c\u1ef1c k\u1ef3 quan tr\u1ecdng v\u00ec h\u1ecd mua h\u00e0ng t\u1eeb doanh nghi\u1ec7p nhi\u1ec1u nh\u1ea5t v\u00e0 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch ng\u01b0\u1eddi kh\u00e1c nh\u00ecn nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

\"Kh\u00e1ch<\/p>\n

Kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao mua s\u1eafm nhi\u1ec1u h\u01a1n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c<\/p>\n<\/div>\n

Theo b\u00e1o c\u00e1o <\/span>e-Conomy SEA <\/span>, t\u1ea1i th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb cao l\u00e0 nh\u00f3m 30% ng\u01b0\u1eddi chi ti\u00eau tr\u1ef1c tuy\u1ebfn nhi\u1ec1u nh\u1ea5t. H\u1ecd \u0111\u00f3ng g\u00f3p h\u01a1n 70% t\u1ed5ng chi ti\u00eau cho n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1. B\u00ean c\u1ea1nh \u0111\u00f3, g\u1ea7n m\u1ed9t n\u1eeda trong nh\u00f3m n\u00e0y c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng chi ti\u00eau tr\u1ef1c tuy\u1ebfn trong nh\u1eefng n\u0103m t\u1edbi. Nh\u1eefng s\u1ed1 li\u1ec7u tr\u00ean ch\u00ednh l\u00e0 c\u0103n c\u01b0\u0301 r\u00f5 r\u00e0ng \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1eadp trung nu\u00f4i d\u01b0\u01a1\u0303ng nho\u0301m kha\u0301ch ha\u0300ng na\u0300y \u0111\u00ea\u0309 t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn doanh nghi\u00ea\u0323p.<\/span><\/p>\n

V\u00ec sao n\u00ean t\u1eadp trung v\u00e0o nh\u00f3m ng\u01b0\u1eddi d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb cao?<\/b><\/h2>\n

C\u0169ng theo b\u00e1o c\u00e1o e-Conomy SEA , nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao\u00a0chi ti\u00eau tr\u1ef1c tuy\u1ebfn nhi\u1ec1u g\u1ea5p 6,5 l\u1ea7n so v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng. M\u00f4\u0323t nghi\u00ean c\u01b0\u0301u kha\u0301c cu\u0303ng cho th\u00e2\u0301y <\/span>65% doanh thu c\u1ee7a c\u00f4ng ty<\/span> \u0111\u1ebfn t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean. H\u01a1n n\u1eefa, 10% kha\u0301ch ha\u0300ng co\u0301 gia\u0301 tri\u0323 cao nh\u00e2\u0301t \u0111ang chi ti\u00eau nhi\u1ec1u g\u1ea5p ba l\u1ea7n so v\u1edbi kh\u00e1ch h\u00e0ng trung b\u00ecnh.<\/span><\/p>\n

Ch\u00ednh v\u00ec v\u1eady, b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3\u00a0 t\u0103ng doanh thu l\u00ean \u0111\u00e1ng k\u1ec3. C\u00f9ng v\u1edbi \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111\u01b0\u1ee3c n\u00e2ng t\u1ea7m v\u00e0 c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao th\u01b0\u1eddng \u0111\u00f3ng vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty cho nh\u1eefng ng\u01b0\u1eddi quen bi\u1ebft. \u0110\u1eb7c bi\u1ec7t, n\u1ebfu kinh doanh tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c c\u1ee7a nh\u00f3m n\u00e0y s\u1ebd \u0111\u1ea3m b\u1ea3o cho \u0111\u1ed9 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p d\u1ec5 d\u00e0ng thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi.\u00a0<\/span><\/p>\n

C\u00e1ch gi\u1eef ch\u00e2n\u00a0kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao<\/b><\/h2>\n

\u0110\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb cao, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o m\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p d\u01b0\u1edbi \u0111\u00e2y.\u00a0<\/span><\/p>\n

\u0110\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb<\/b><\/h3>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 gi\u1eef ch\u00e2n kha\u0301ch ha\u0300ng co\u0301 gia\u0301 tri\u0323 cao l\u00e0 \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao, gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd, v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t.<\/span><\/p>\n

\u0110\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cung c\u1ea5p<\/b><\/h4>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb cao l\u00e0 nh\u00f3m ng\u01b0\u1eddi s\u1eb5n s\u00e0ng chi ti\u00eau v\u00e0 th\u01b0\u1eddng xuy\u00ean mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ch\u00ednh v\u00ec v\u1eady, ti\u00eau ch\u00ed v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u m\u00e0 doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m. B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o nh\u1eefng g\u00ec cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c mong mu\u1ed1n c\u1ee7a h\u1ecd.<\/span><\/p>\n

\"T\u1eadp<\/p>\n

T\u1eadp trung n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao<\/p>\n<\/div>\n

Gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd<\/b><\/h4>\n

Kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i s\u1ef1 c\u00e2n \u0111\u1ed1i gi\u1eefa gi\u00e1 v\u00e0 gi\u00e1 tr\u1ecb nh\u1eadn \u0111\u01b0\u1ee3c. S\u1ef1 c\u00f4ng b\u1eb1ng trong \u0111\u1eb7t gi\u00e1 c\u1ea3 \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, c\u0169ng nh\u01b0 s\u1ef1 nh\u1ea1y b\u00e9n v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh. Tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc <\/span>Covenant<\/span> c\u0169ng \u0111\u01b0a ra k\u1ebft lu\u1eadn kh\u00e1ch h\u00e0ng s\u1ebd tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho m\u1ed9t s\u1ea3n ph\u1ea9m n\u1ebfu h\u1ecd tin r\u1eb1ng n\u00f3 t\u01b0\u01a1ng x\u1ee9ng v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd \u0111\u1eb7t v\u00e0o s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

Do \u0111\u00f3, vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd kh\u00f4ng ch\u1ec9 n\u00e2ng cao gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u0103ng c\u01b0\u1eddng l\u00f2ng trung th\u00e0nh t\u1eeb ph\u00eda h\u1ecd.<\/span><\/p>\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t<\/b><\/h4>\n

K\u1ebft qu\u1ea3 t\u1eeb <\/span>b\u00e1o c\u00e1o c\u1ee7a Mckinsey<\/span> cho th\u1ea5y r\u1eb1ng n\u00e2ng cao d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t cho h\u1ecd c\u00f3 th\u1ec3 gi\u00fap m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh thu cao g\u1ea5p 2 l\u1ea7n so v\u1edbi c\u00e1c c\u00f4ng ty c\u00f9ng ng\u00e0nh.<\/span><\/p>\n

\u0110\u1ec3 gi\u1eef ch\u00e2n nh\u00f3m ng\u01b0\u1eddi d\u00f9ng n\u00e0y, qu\u00e1 tr\u00ecnh h\u1ed7 tr\u1ee3 ph\u1ea3i \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ed9t tr\u1ea3i nghi\u1ec7m mua s\u1eafm ho\u00e0n h\u1ea3o.\u00a0<\/span><\/p>\n

\"C\u1ea7n<\/p>\n

C\u1ea7n n\u00e2ng cao d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

X\u00f3a b\u1ecf r\u00e0o c\u1ea3n mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/b><\/h3>\n

Mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111ang ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, nh\u01b0ng v\u1eabn c\u00f2n m\u1ed9t s\u1ed1 r\u00e0o c\u1ea3n khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng ch\u01b0a s\u1eb5n s\u00e0ng ho\u0103\u0323c kh\u00f4ng th\u00e2\u0323t s\u01b0\u0323 thoa\u0309i ma\u0301i khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Theo b\u00e1o c\u00e1o c\u1ee7a <\/span>Statista<\/span> v\u1ec1 th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, theo sau nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, gi\u00e1 b\u00e1n th\u00ec m\u1ed9t s\u1ed1 tr\u1edf ng\u1ea1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng online th\u01b0\u1eddng g\u1eb7p l\u00e0:<\/span><\/p>\n

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  • V\u1ea5n \u0111\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u.<\/span><\/li>\n
  • Chi ph\u00ed giao h\u00e0ng cao.<\/span><\/li>\n
  • Quy tr\u00ecnh \u0111\u1eb7t h\u00e0ng ph\u01b0\u0301c ta\u0323p.<\/span><\/li>\n
  • Tr\u1ea3i nghi\u1ec7m v\u1ec1 trang mua s\u1eafm tr\u1ef1c tuy\u1ebfn kh\u00f4ng m\u01b0\u01a1\u0323t ma\u0300.<\/span><\/li>\n
  • Quy tr\u00ecnh thanh to\u00e1n ph\u1ee9c t\u1ea1p.<\/span><\/li>\n<\/ul>\n

    Doanh nghi\u1ec7p c\u1ea7n t\u00ecm c\u00e1ch x\u00f3a b\u1ecf nh\u1eefng r\u00e0o c\u1ea3n n\u00e0y \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o l\u00e0:<\/span><\/p>\n

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    • T\u00ecm ki\u1ebfm v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o m\u1eadt th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
    • Linh \u0111\u1ed9ng mi\u1ec5n gi\u1ea3m chi ph\u00ed v\u1eadn chuy\u1ec3n cho nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao ho\u1eb7c \u0111\u01a1n h\u00e0ng l\u1edbn.<\/span><\/li>\n
    • Cung c\u1ea5p quy tr\u00ecnh mua h\u00e0ng \u0111\u01a1n gi\u1ea3n v\u00e0 minh b\u1ea1ch.\u00a0<\/span><\/li>\n
    • Website ho\u1eb7c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, s\u1ea3n ph\u1ea9m hi\u1ec3n th\u1ecb r\u00f5 n\u00e9t v\u00e0 chi ti\u1ebft. B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng n\u00ean t\u1ed1i \u01b0u h\u00f3a th\u1eddi gian t\u1ea3i trang \u0111\u1ec3 tr\u00e1nh ng\u01b0\u1eddi mua ph\u1ea3i ch\u1edd \u0111\u1ee3i l\u00e2u.<\/span><\/li>\n
    • H\u1ed7 tr\u1ee3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng thanh to\u00e1n theo nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c.\u00a0<\/span><\/li>\n<\/ul>\n

      T\u1ed5 ch\u1ee9c ch\u01b0\u01a1ng tr\u00ecnh kha\u0301ch ha\u0300ng th\u00e2n thi\u00ea\u0301t<\/b><\/h3>\n

      C\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft kh\u00f4ng ch\u1ec9 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng chi ti\u1ec1n m\u00e0 c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c gi\u1eefa h\u1ecd v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Khi kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh tham gia ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y, \u0111\u00f3 l\u00e0 m\u1ed9t bi\u1ec3u hi\u1ec7n r\u00f5 r\u00e0ng v\u1ec1 s\u1ef1 quan t\u00e2m v\u00e0 l\u00f2ng trung th\u00e0nh \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/p>\n

      \"Tri\u1ec3n<\/p>\n

      Tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u1ec3 n\u00e2ng cao l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/p>\n<\/div>\n

      Th\u1ef1c t\u1ebf l\u00e0, nh\u1eefng ng\u01b0\u1eddi tham gia ch\u01b0\u01a1ng tr\u00ecnh th\u00e2n thi\u1ebft th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau nhi\u1ec1u h\u01a1n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng tham gia.Theo b\u00e1o c\u00e1o c\u1ee7a <\/span>Yopto<\/span> v\u00e0o , h\u01a1n 83% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho r\u1eb1ng vi\u1ec7c tham gia ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua l\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

      Ngo\u00e0i ra, vi\u1ec7c t\u1eb7ng qu\u00e0 \u0111\u1eb7c bi\u1ec7t v\u1edbi kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u0169ng gi\u00fap t\u1ea1o d\u1ef1ng v\u00e0 duy tr\u00ec k\u1ebft n\u1ed1i gi\u1eefa hai b\u00ean v\u00e0 n\u00e2ng cao l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y c\u0169ng t\u01b0\u01a1ng t\u1ef1 v\u1edbi k\u1ebft qu\u1ea3 t\u1eeb b\u00e1o c\u00e1o c\u1ee7a <\/span>Niesel<\/span> khi c\u00f3 84% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t tr\u00ean to\u00e0n c\u1ea7u c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng g\u1eafn b\u00f3 v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/span><\/p>\n

      C\u00e1 nh\u00e2n h\u00f3a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng theo t\u1eebng ph\u00e2n kh\u00fac<\/b><\/h3>\n

      Ph\u00e2n khu\u0301c kha\u0301ch ha\u0300ng l\u00e0 qu\u00e1 tr\u00ecnh chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf d\u1ef1a v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m chung (tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh, s\u1edf th\u00edch, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd\u2026). M\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a qu\u00e1 tr\u00ecnh ph\u00e2n kh\u00fac v\u00e0 c\u00e1 nh\u00e2n h\u00f3a giai \u0111o\u1ea1n ch\u0103m s\u00f3c l\u00e0:<\/span><\/p>\n

        \n
      • Ti\u1ebfp th\u1ecb m\u1ee5c ti\u00eau<\/b>: Qu\u00e1 tr\u00ecnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng cho ph\u00e9p doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.\u00a0<\/span><\/li>\n
      • Th\u00fac \u0111\u1ea9y chi ti\u00eau nhi\u1ec1u h\u01a1n: <\/b>Theo b\u00e1o c\u00e1o <\/span>CXTrends <\/span> c\u1ee7a Zendesk, 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng chi ti\u00eau nhi\u1ec1u h\u01a1n cho c\u00e1c c\u00f4ng ty cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng linh ho\u1ea1t, \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 li\u1ec1n m\u1ea1ch. B\u1eb1ng vi\u1ec7c quan t\u00e2m v\u00e0 ch\u0103m s\u00f3c c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ecf, doanh nghi\u1ec7p s\u1ebd n\u1eafm r\u00f5 v\u00e0 l\u00e0m th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a h\u1ecd. L\u00fac n\u00e0y, kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng chi ti\u00eau \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p.<\/span><\/li>\n<\/ul>\n

        D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch ch\u0103m s\u00f3c nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o:\u00a0<\/span><\/p>\n

          \n
        • X\u00e2y d\u1ef1ng n\u1ed9i dung ti\u1ebfp th\u1ecb d\u00e0nh ri\u00eang cho nh\u00f3m kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb cao. Doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd n\u00ean ch\u1ecdn c\u00e1c k\u00eanh qu\u1ea3ng b\u00e1 ph\u00f9 h\u1ee3p v\u00e0 c\u00e1 nh\u00e2n h\u00f3a c\u00e1c t\u01b0\u01a1ng t\u00e1c qua c\u00e1c n\u1ec1n t\u1ea3ng.<\/span><\/li>\n
        • T\u1ea1o d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng d\u00e0nh ri\u00eang cho nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb cao v\u00e0 cung c\u1ea5p c\u00e1c l\u1ee3i \u00edch \u0111\u1ed9c quy\u1ec1n.<\/span><\/li>\n
        • T\u00edch c\u1ef1c t\u00ecm ki\u1ebfm ph\u1ea3n h\u1ed3i b\u1eb1ng c\u00e1ch kh\u1ea3o s\u00e1t ho\u1eb7c theo d\u00f5i s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c.<\/span><\/li>\n<\/ul>\n

          \u0110\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ea7n t\u0103ng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng mang l\u1ea1i cho doanh nghi\u1ec7p c\u00f2n c\u1ea7n bi\u1ebft c\u00e1ch nu\u00f4i d\u01b0\u1ee1ng v\u00e0 gi\u1eef ch\u00e2n h\u1ecd. N\u1eafm r\u00f5 \u0111i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed5 ch\u1ee9c th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay.<\/span><\/p>\n

          \u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao, ti\u00ea\u0301ng Anh la\u0300 high-value customer, la\u0300 m\u00f4\u0323t thu\u00e2\u0323t ng\u01b0\u0303 kha\u0301 m\u01a1\u0301i trong kinh doanh va\u0300 marketing. Tuy nhi\u00ean, \u0111\u00e2y la\u0300 m\u00f4\u0323t ph\u00e2n khu\u0301c kha\u0301ch ha\u0300ng \u0111\u0103\u0323c bi\u00ea\u0323t \u0111\u01b0\u01a1\u0323c nhi\u00ea\u0300u chuy\u00ean gia ti\u00ea\u0301p thi\u0323 chu\u0301 tro\u0323ng x\u00e2y d\u01b0\u0323ng va\u0300 b\u00f4\u0300i \u0111\u0103\u0301p m\u00f4\u0301i quan h\u00ea\u0323.\u00a0 Nguy\u00ean nh\u00e2n la\u0300 vi\u0300 nho\u0301m kha\u0301ch […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51473"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51473"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51473\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}