{"id":5149,"date":"2023-11-30T02:25:00","date_gmt":"2023-11-30T02:25:00","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5149"},"modified":"2023-11-29T23:10:29","modified_gmt":"2023-11-29T23:10:29","slug":"mo-hinh-kinh-doanh-dot-pha-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/mo-hinh-kinh-doanh-dot-pha-la-gi.html","title":{"rendered":"M\u00f4 h\u00ecnh kinh doanh \u0111\u1ed9t ph\u00e1 l\u00e0 g\u00ec?"},"content":{"rendered":"

M\u00f4 h\u00ecnh kinh doanh \u0111\u1ed9t ph\u00e1 (disruptive business model) l\u00e0 g\u00ec?<\/strong><\/h2>\n

C\u00e1c doanh nghi\u1ec7p d\u00f9 l\u1edbn, d\u00f9 nh\u1ecf \u0111\u1ec1u \u0111\u1eb7t m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng, \u0111\u1ec1u \u0111\u1eb7t m\u1ee5c \u0111\u00edch l\u1ee3i nhu\u1eadn v\u1eefng b\u1ec1n. C\u00e1c doanh nghi\u1ec7p lu\u00f4n ch\u1ecbu \u00e1p l\u1ef1c t\u1eeb th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng. C\u00c1C M\u00d4 H\u00ccNH KINH DOANH \u0110\u1ed8T PH\u00c1 ch\u00ednh l\u00e0 C\u00c1C N\u1ec0N T\u1ea2NG HO\u1ea0T \u0110\u1ed8NG KINH DOANH (BUSINESS SERVICE PLATFORMS) ti\u00ean ti\u1ebfn c\u1ee7a th\u1eddi 4.0, s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c T\u1ea0O RA, LO\u1ea0I B\u1ece TRUNG GIAN (disintermediation), TINH CH\u1ec8NH ho\u1eb7c T\u00c1I C\u1ea4U TR\u00daC\u00a0S\u1ea2N PH\u1ea8M\u00a0hay\u00a0D\u1ecaCH V\u1ee4. Doanh nghi\u1ec7p n\u00e0o m\u00e0 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh \u0111\u1ed9t ph\u00e1, th\u00ec doanh nghi\u1ec7p \u0111\u00f3 s\u1ebd c\u00f3 s\u1ee9c c\u1ea1nh tranh m\u00e3nh li\u1ec7t. C\u00f3 nhi\u1ec1u doanh nghi\u1ec7p \u0111ang t\u1eadn d\u1ee5ng M\u00d4 H\u00ccNH KINH DOANH \u0110\u1ed8T PH\u00c1 \u0111\u1ec3 \u0111\u00e8 b\u1eb9p t\u1ea5t c\u1ea3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh; \u0111\u1ec3 ngoi l\u00ean v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u\u00a0trong ng\u00e0nh h\u00e0ng c\u1ee7a h\u1ecd …<\/p>\n

C\u00f3 nhi\u1ec1u m\u00f4 h\u00ecnh kinh doanh \u0111\u1ed9t ph\u00e1 kh\u00e1c nhau m\u00e0 doanh nghi\u1ec7p B\u1ea1n ph\u1ea3i xem x\u00e9t v\u00e0 l\u1ef1a ch\u1ecdn, v\u00e0 \u0111\u00e2y l\u00e0 top 10 m\u00f4 h\u00ecnh kinh doanh \u0111\u1ed9t ph\u00e1 h\u00e0ng \u0111\u1ea7u …<\/p>\n

1. ON DEMAND MODEL – M\u00f4 h\u00ecnh Theo y\u00eau c\u1ea7u<\/strong><\/h2>\n

\"On<\/p>\n

H\u00ecnh 01 – ON DEMAND MODEL – M\u00f4 h\u00ecnh Theo y\u00eau c\u1ea7u<\/p>\n

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  • “Th\u1eddi gian l\u00e0 ti\u1ec1n b\u1ea1c” nh\u01b0 l\u00e0 “t\u00f4n ch\u1ec9” c\u1ee7a m\u00f4 h\u00ecnh kinh doanh n\u00e0y v\u1eady. Doanh nghi\u1ec7p l\u00e0 ng\u01b0\u1eddi\u00a0c\u00f3 h\u00e0ng h\u00f3a hay th\u1eddi gian\u00a0s\u1ebd b\u00e1n (hay cung c\u1ea5p) cho kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi\u00a0kh\u00f4ng c\u00f3 h\u00e0ng h\u00f3a & th\u1eddi gian nh\u01b0ng c\u00f3 ti\u1ec1n\u00a0… M\u00f4 h\u00ecnh Theo y\u00eau c\u1ea7u l\u00e0 m\u00f4 h\u00ecnh trong “n\u1ec1n kinh t\u1ebf chia s\u1ebb\u201d (sharing economy), ho\u1eb7c “kinh t\u1ebf theo y\u00eau c\u1ea7u” (on demand economy), ho\u1eb7c “kinh t\u1ebf thu\u00ea ng\u1eafn h\u1ea1n” (gig economy), hay \u0111\u01a1n gi\u1ea3n “kinh t\u1ebf cho thu\u00ea” (rental economy). M\u00f4 h\u00ecnh Theo y\u00eau c\u1ea7u h\u00ecnh th\u00e0nh theo xu th\u1ebf l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng ng\u00e0y c\u00e0ng g\u1eafn k\u1ebft v\u1edbi smartphone, k\u1ebft h\u1ee3p v\u1edbi d\u1eef li\u1ec7u l\u1edbn (big data) v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y, n\u00ean smartphone lu\u00f4n b\u00ean m\u00ecnh s\u1eb5n s\u00e0ng tr\u1ea3 l\u1eddi cho ng\u01b0\u1eddi d\u00f9ng m\u1ecdi v\u1ea5n \u0111\u1ec1 v\u1ec1 c\u00f4ng vi\u1ec7c …<\/li>\n
  • \u0110i\u1ec3n h\u00ecnh: Grab hay Uber v\u1edbi d\u1ecbch v\u1ee5 g\u1ecdi xe; Airbnb v\u1edbi d\u1ecbch v\u1ee5 \u0111\u1eb7t ph\u00f2ng … Ngo\u00e0i ra c\u00f2n c\u00f3\u00a0Amazon Prime, Upwork n\u1eefa …<\/li>\n<\/ul>\n

    2. PYRAMID MODEL – M\u00f4 h\u00ecnh Kim t\u1ef1 th\u00e1p<\/strong><\/h2>\n

    \"Pyramid<\/p>\n

    H\u00ecnh 02 – PYRAMID MODEL – M\u00f4 h\u00ecnh Kim t\u1ef1 th\u00e1p<\/p>\n

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    • M\u00f4 h\u00ecnh Kim t\u1ef1 th\u00e1p nh\u01b0 m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng \u0111a c\u1ea5p, ph\u1ea7n l\u1edbn doanh thu \u0111\u1ebfn t\u1eeb th\u00e0nh vi\u00ean li\u00ean k\u1ebft v\u00e0 ng\u01b0\u1eddi b\u00e1n l\u1ea1i. Ch\u1ee7 c\u1ee7a doanh nghi\u1ec7p m\u00f4 h\u00ecnh Kim t\u1ef1 th\u00e1p nh\u01b0 ng\u1ed3i tr\u00ean \u0111\u1ec9nh, d\u00f2ng doanh thu ch\u1ea3y ng\u01b0\u1ee3c l\u00ean ph\u00eda \u0111\u1ec9nh th\u00e1p (ti\u1ec1n v\u00f4 t\u00fai ch\u1ee7 doanh nghi\u1ec7p) \u0111a ph\u1ea7n b\u1eb1ng c\u00e1c h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt v\u1edbi \u00edt n\u1ed7 l\u1ef1c c\u1ea7n thi\u1ebft nh\u1ea5t …<\/li>\n
    • M\u00f4 h\u00ecnh Kim t\u1ef1 th\u00e1p l\u00e0 m\u00f4 h\u00ecnh kinh doanh v\u1ed1n \u00edt l\u00e3i nhi\u1ec1u v\u00ec B\u1ea1n ch\u1ec9 chia ph\u1ea7n tr\u0103m hoa h\u1ed3ng cho ng\u01b0\u1eddi b\u00e1n h\u00e0ng. M\u00f4 h\u00ecnh b\u00e1n h\u00e0ng n\u00e0y kh\u00f4ng c\u1ea7n nhi\u1ec1u \u0111\u1ed9i ng\u0169 h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng khi\u1ebfn d\u00f2ng ti\u1ec1n tr\u1edf n\u00ean ch\u1eafc ch\u1eafn. C\u00e1c doanh nghi\u1ec7p theo m\u00f4 h\u00ecnh Kim t\u1ef1 th\u00e1p th\u01b0\u1eddng s\u1eed d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi lu\u00f4n s\u1eb5n s\u00e0ng \u201cb\u1ea5t ch\u1ea5p t\u1ea5t c\u1ea3\u201d \u0111\u1ec3 c\u00f3 th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng.<\/li>\n
    • \u0110i\u1ec3n h\u00ecnh:\u00a0Amazon Affiliate, Microsoft, Dropbox …<\/li>\n<\/ul>\n

      3. EXPERIENCE MODEL – M\u00f4 h\u00ecnh Tr\u1ea3i nghi\u1ec7m<\/strong><\/h2>\n

      \"Experience<\/p>\n

      H\u00ecnh 03 – EXPERIENCE MODEL – M\u00f4 h\u00ecnh Tr\u1ea3i nghi\u1ec7m<\/p>\n

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      • M\u00f4 h\u00ecnh Tr\u1ea3i nghi\u1ec7m\u00a0th\u01b0\u1eddng c\u00f3 c\u00e1c showroom \u0111\u1ec3 kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m, v\u00e0 b\u1ecf qua c\u00e1c th\u1ee7 t\u1ee5c r\u1eafc r\u1ed1i \u0111\u1ec3 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng … M\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb cho s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p … M\u00f4 h\u00ecnh n\u00e0y d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y c\u00f3 \u1edf Tesla Motor hay Apple. John Sculley, c\u1ef1u CEO c\u1ee7a Apple, t\u1eebng ph\u00e1t bi\u1ec3u: “Ch\u00fang t\u00f4i b\u00e1n s\u1ef1 tr\u1ea3i nghi\u1ec7m, ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0 s\u1ea3n ph\u1ea9m”. C\u00f2n Tesla Motor v\u1edbi \u00f4 t\u00f4 \u0111i\u1ec7n, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 xem x\u00e9t, th\u1eed xe, t\u00ecm hi\u1ec3u tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua xe …<\/li>\n
      • \u0110i\u1ec3n h\u00ecnh: Ngo\u00e0i Apple v\u00e0 Tesla Motor; c\u00f2n c\u00f3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nh\u01b0 KLM, Disney World, TomorrowLand… c\u0169ng cung c\u1ea5p tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng …<\/li>\n<\/ul>\n

        4. HYPERMARKET MODEL – M\u00f4 h\u00ecnh \u0110\u1ea1i si\u00eau th\u1ecb<\/strong><\/h2>\n

        \"Hypermarket<\/p>\n

        H\u00ecnh 04 – HYPERMARKET MODEL – M\u00f4 h\u00ecnh \u0110\u1ea1i si\u00eau th\u1ecb<\/p>\n

          \n
        • M\u00f4 h\u00ecnh \u0110\u1ea1i si\u00eau th\u1ecb s\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u1edbn (big data) v\u1ec1 kh\u00e1ch h\u00e0ng, d\u00f9ng AI \u0111\u1ec3 chuy\u1ec3n d\u1eef li\u1ec7u l\u1edbn n\u00e0y th\u00e0nh d\u1eef li\u1ec7u th\u00f4ng minh, c\u00f3 x\u00fac c\u1ea3m, \u0111em l\u1ea1i gi\u00e1 tr\u1ecb t\u0103ng th\u00eam cho kh\u00e1ch h\u00e0ng, l\u00e0m thu h\u00fat kh\u00e1ch h\u00e0ng …<\/li>\n
        • \u0110i\u1ec3n h\u00ecnh: Amazon l\u00e0 doanh nghi\u1ec7p ti\u00ean phong \u0111i theo m\u00f4 h\u00ecnh \u0110\u1ea1i si\u00eau th\u1ecb …<\/li>\n<\/ul>\n

          5. ACCESS OVER OWNERSHIP MODEL – M\u00f4 h\u00ecnh Chia s\u1ebb Quy\u1ec1n s\u1edf h\u1eefu<\/strong><\/h2>\n

          \"Access<\/p>\n

          H\u00ecnh 05 – ACCESS OVER OWNERSHIP MODEL – M\u00f4 h\u00ecnh Chia s\u1ebb Quy\u1ec1n s\u1edf h\u1eefu<\/p>\n

            \n
          • M\u00f4 h\u00ecnh chia s\u1ebb quy\u1ec1n s\u1edf h\u1eefu, ngo\u00e0i thu\u1eadt ng\u1eef “Access Over Ownership” c\u00f2n c\u00f3 c\u00e1c thu\u1eadt ng\u1eef kh\u00e1c nh\u01b0 “Sharing Economy”, “Renting & Leasing”; l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh cho thu\u00ea s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn, th\u01b0\u1eddng l\u00e0 theo gi\u1edd. M\u00f4 h\u00ecnh n\u00e0y thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng ch\u1ec9 th\u1ec9nh tho\u1ea3ng m\u1edbi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi th\u00edch \u0111\u1ed5i qua nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 kh\u00e1c thay cho m\u00f3n \u0111\u1ed3 h\u1ecd d\u00f9ng th\u01b0\u1eddng ng\u00e0y.<\/li>\n
          • \u0110i\u1ec3n h\u00ecnh: Zipcar v\u1edbi d\u1ecbch v\u1ee5 chia s\u1ebb \u00f4 t\u00f4 v\u1edbi 850.000 th\u00e0nh vi\u00ean; ParkCirca chia s\u1ebb ch\u1ed7 \u0111\u1eadu xe; Peerby cho thu\u00ea m\u00f3n \u0111\u1ed3 g\u1ea7n n\u01a1i B\u1ea1n \u1edf … Ngo\u00e0i ra c\u00f2n c\u00f3 AirBnB, Sharoo, Mobility, Lyft… \u0111i theo m\u00f4 h\u00ecnh n\u00e0y n\u1eefa …<\/li>\n<\/ul>\n

            6. MARKETPLACE MODEL – M\u00f4 h\u00ecnh S\u00e0n Giao d\u1ecbch Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/h2>\n

            \"Marketplace<\/p>\n

            H\u00ecnh 06 – MARKETPLACE MODEL – M\u00f4 h\u00ecnh S\u00e0n Giao d\u1ecbch Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/p>\n

              \n
            • M\u00f4 h\u00ecnh Marketplace gi\u00fap k\u1ebft n\u1ed1i ng\u01b0\u1eddi b\u00e1n (sMasterskillsrs) v\u00e0 ng\u01b0\u1eddi mua (buyers) tr\u00ean c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng. Doanh thu c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb ph\u00ed m\u00f4i gi\u1edbi (brokerage fees), hoa h\u1ed3ng (commissions), ho\u1eb7c ph\u00ed giao d\u1ecbch c\u1ed1 \u0111\u1ecbnh (fixed transaction costs). Tuy nhi\u00ean, doanh thu (c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y) c\u0169ng c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c t\u1eeb ph\u00ed th\u00e0nh vi\u00ean (membership fees) hay t\u1eeb qu\u1ea3ng c\u00e1o.<\/li>\n
            • \u0110i\u1ec3n h\u00ecnh: nh\u01b0 c\u00e1c s\u00e0n mua s\u1eafm Amazon, eBay, Alibaba, Priceline …<\/li>\n<\/ul>\n

              7. FREE MODEL – M\u00f4 h\u00ecnh Mi\u1ec5n ph\u00ed<\/strong><\/h2>\n

              \"Free<\/p>\n

              H\u00ecnh 07 – FREE MODEL – M\u00f4 h\u00ecnh Mi\u1ec5n ph\u00ed,\u00a0v\u00ed d\u1ee5 M\u00f4 h\u00ecnh Mi\u1ec5n ph\u00ed c\u1ee7a Facebook<\/p>\n

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              • M\u00f4 h\u00ecnh Mi\u1ec5n ph\u00ed tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn ch\u00ednh l\u00e0 nh\u1edd Google. M\u00f4 h\u00ecnh n\u00e0y (1) kinh doanh s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed \u0111\u1ec3 thu h\u00fat l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00f4ng \u0111\u1ea3o v\u00e0 li\u00ean t\u1ee5c. M\u00f4 h\u00ecnh n\u00e0y (2) thu th\u1eadp big data v\u1ec1 kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 (3) ph\u1ee5c v\u1ee5 cho QU\u1ea2NG C\u00c1O hay c\u00e1c GI\u1ea2I PH\u00c1P C\u00c1 NH\u00c2N H\u00d3A … M\u00f4 h\u00ecnh n\u00e0y l\u1ea5y ngu\u1ed3n thu t\u1eeb m\u1ed9t th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4 h\u00ecnh kinh doanh, t\u1eeb ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c, t\u1eeb qu\u1ea3ng c\u00e1o, t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 n\u00e2ng cao hay c\u00e1 nh\u00e2n h\u00f3a kh\u00e1c …<\/li>\n
              • \u0110i\u1ec3n h\u00ecnh: Facebook v\u1edbi d\u1ecbch v\u1ee5 m\u1ea1ng x\u00e3 h\u1ed9i; Google v\u1edbi d\u1ecbch v\u1ee5 t\u00ecm ki\u1ebfm …<\/li>\n<\/ul>\n

                8. FREEMIUM MODEL – M\u00f4 h\u00ecnh Mi\u1ec5n ph\u00ed K\u1ebft h\u1ee3p Cao c\u1ea5p<\/strong><\/h2>\n

                \"Freemium<\/p>\n

                H\u00ecnh 08 – FREEMIUM MODEL – M\u00f4 h\u00ecnh Mi\u1ec5n ph\u00ed K\u1ebft h\u1ee3p Cao c\u1ea5p<\/p>\n

                  \n
                • Freemium = Free + Premium, l\u00e0 m\u00f4 h\u00ecnh kinh doanh ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean vi\u1ec7c cung c\u1ea5p mi\u1ec5n ph\u00ed c\u00e1c d\u1ecbch v\u1ee5 \/ s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c ch\u1ee9c n\u0103ng c\u01a1 b\u1ea3n, nh\u01b0ng thu ph\u00ed n\u1ebfu ng\u01b0\u1eddi s\u1eed d\u1ee5ng mu\u1ed1n d\u00f9ng c\u00e1c ch\u1ee9c n\u0103ng cao c\u1ea5p h\u01a1n (premium) c\u1ee7a d\u1ecbch v\u1ee5 \/ s\u1ea3n ph\u1ea9m. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh kinh doanh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean nh\u1ea5t …<\/li>\n
                • \u0110i\u1ec3n h\u00ecnh: Skype v\u1edbi d\u1ecbch v\u1ee5 tho\u1ea1i mi\u1ec5n ph\u00ed tr\u00ean app, thu ti\u1ec1n v\u1edbi d\u1ecbch v\u1ee5 tho\u1ea1i Voice over Internet; Flickr v\u1edbi upload \u1ea3nh mi\u1ec5n ph\u00ed d\u01b0\u1edbi 200 \u1ea3nh v\u00e0 dung l\u01b0\u1ee3ng d\u01b0\u1edbi 20 MB\/th\u00e1ng, n\u1ebfu n\u00e2ng c\u1ea5p l\u00ean g\u00f3i Pro th\u00ec upload \u1ea3nh kh\u00f4ng gi\u1edbi h\u1ea1n b\u0103ng th\u00f4ng v\u00e0 dung l\u01b0\u1ee3ng; SurveyMonkey v\u1edbi d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf b\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn mi\u1ec5n ph\u00ed \/ v\u00e0 t\u00ednh ph\u00ed cho ng\u01b0\u1eddi d\u00f9ng … Ngo\u00e0i ra c\u00e1c doanh nghi\u1ec7p Spotify, Linkedin, Xing, Canva.com, MailChimp… c\u0169ng s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y …<\/li>\n<\/ul>\n

                  9. SUBSCRIPTION MODEL – M\u00f4 h\u00ecnh Thu\u00ea bao<\/strong><\/h2>\n

                  \"Subscription<\/p>\n

                  H\u00ecnh 09 – SUBSCRIPTION MODEL – M\u00f4 h\u00ecnh Thu\u00ea bao<\/p>\n

                    \n
                  • M\u00f4 h\u00ecnh Thu\u00ea bao gi\u1ed1ng nh\u01b0 m\u1ed9t “c\u00e2u l\u1ea1c b\u1ed9” d\u00e0nh ri\u00eang cho h\u1ed9i vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng. N\u00f3 b\u1eaft bu\u1ed9c kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean (t\u00ean v\u00e0 m\u1eadt kh\u1ea9u) \u0111\u1ec3 \u0111\u01b0\u1ee3c truy c\u1eadp v\u00e0o nh\u1eefng n\u1ed9i dung ch\u00ednh, v\u00e0 B\u1ea1n ph\u1ea3i tr\u1ea3 ti\u1ec1n thu\u00ea theo th\u00e1ng hay n\u0103m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng quy\u1ec1n l\u1ee3i \u0111\u1eb7c bi\u1ec7t. M\u00f4 h\u00ecnh n\u00e0y ph\u1ed5 bi\u1ebfn v\u1edbi m\u1ecdi lo\u1ea1i n\u1ed9i dung s\u1ed1, t\u1eeb ph\u1ea7n m\u1ec1m, gaming, b\u00e1o, t\u1ea1p ch\u00ed, d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng, n\u1ed9i dung tr\u1ef1c tuy\u1ebfn … Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi lo\u1ea1i d\u1ecbch v\u1ee5 mua \u0111\u1ee9t 1 l\u1ea7n (one-time purchase), kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i khi doanh nghi\u1ec7p th\u00eam t\u00ednh n\u0103ng hay n\u00e2ng c\u1ea5p d\u1ecbch v\u1ee5 thu\u00ea bao …<\/li>\n
                  • \u0110i\u1ec3n h\u00ecnh: Netflix v\u1edbi d\u1ecbch v\u1ee5 gi\u1ea3i tr\u00ed streaming hay xem phim tr\u00ean ti vi; Spotify hay AMC Theatres v\u1edbi d\u1ecbch v\u1ee5 nghe nh\u1ea1c, xem phim; Amazon c\u0169ng l\u00e0 m\u1ed9t \u0111i\u1ec3n h\u00ecnh d\u00f9ng m\u00f4 h\u00ecnh thu\u00ea bao n\u00e0y …<\/li>\n<\/ul>\n

                    10. ECOSYSTEM MODEL – M\u00f4 h\u00ecnh H\u1ec7 sinh th\u00e1i<\/strong><\/h2>\n

                    \"Smart<\/p>\n

                    H\u00ecnh 10 – ECOSYSTEM MODEL – M\u00f4 h\u00ecnh H\u1ec7 sinh th\u00e1i, v\u00ed d\u1ee5 h\u1ec7 sinh th\u00e1i c\u1ee7a th\u00e0nh ph\u1ed1 th\u00f4ng minh (smart city ecosystem)<\/p>\n

                      \n
                    • H\u1ec7 sinh th\u00e1i v\u00ed nh\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng, m\u1ed9t m\u00f4i tr\u01b0\u1eddng kh\u00e9p k\u00edn (lock system); n\u01a1i \u1ea5y t\u1ea5t c\u1ea3 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p th\u00f4ng su\u1ed1t v\u1edbi nhau. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi ch\u1ec9 mua m\u1ed9t s\u1ea3n ph\u1ea9m hay ch\u1ec9 d\u00f9ng m\u1ed9t d\u1ecbch v\u1ee5 th\u00f4i, th\u00ec h\u1ecd nh\u01b0 tham gia v\u00e0o c\u1ea3 m\u1ed9t h\u1ec7 sinh th\u00e1i \u0111\u00f3 … V\u00ed d\u1ee5 B\u1ea1n ch\u1ec9 mua m\u1ed9t \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u1ee7a Apple hay d\u00f9ng h\u1ec7 \u0111i\u1ec1u h\u00e0nh Android, th\u00ec B\u1ea1n coi nh\u01b0 tham gia v\u00e0o h\u1ec7 sinh th\u00e1i Apple App Store hay Android App …<\/li>\n
                    • \u0110i\u1ec3n h\u00ecnh: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u nh\u01b0 Apple, Google, Microsoft, Amazon … l\u00e0 c\u00e1c v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho doanh nghi\u1ec7p d\u00f9ng m\u00f4 h\u00ecnh h\u1ec7 sinh th\u00e1i; v\u00e0 ch\u00ednh m\u00f4 h\u00ecnh h\u1ec7 sinh th\u00e1i n\u00e0y \u0111\u00e3 \u0111\u00f3ng g\u00f3p cho s\u1ef1 th\u00e0nh c\u00f4ng huy ho\u00e0ng c\u1ee7a h\u1ecd …<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

                      M\u00f4 h\u00ecnh kinh doanh \u0111\u1ed9t ph\u00e1 (disruptive business model) l\u00e0 g\u00ec? C\u00e1c doanh nghi\u1ec7p d\u00f9 l\u1edbn, d\u00f9 nh\u1ecf \u0111\u1ec1u \u0111\u1eb7t m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng, \u0111\u1ec1u \u0111\u1eb7t m\u1ee5c \u0111\u00edch l\u1ee3i nhu\u1eadn v\u1eefng b\u1ec1n. C\u00e1c doanh nghi\u1ec7p lu\u00f4n ch\u1ecbu \u00e1p l\u1ef1c t\u1eeb th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng. C\u00c1C M\u00d4 H\u00ccNH KINH DOANH \u0110\u1ed8T […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,210,199,203],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5149"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5149"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5149\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}