{"id":51490,"date":"2023-12-20T00:18:45","date_gmt":"2023-12-19T17:18:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ca-nhan-hoa-noi-dung-la-gi-loi-ich-va-cac-case-study-dien-hinh.html"},"modified":"2023-12-20T00:18:45","modified_gmt":"2023-12-19T17:18:45","slug":"ca-nhan-hoa-noi-dung-la-gi-loi-ich-va-cac-case-study-dien-hinh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ca-nhan-hoa-noi-dung-la-gi-loi-ich-va-cac-case-study-dien-hinh.html","title":{"rendered":"C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung la\u0300 gi\u0300? L\u01a1\u0323i i\u0301ch va\u0300 ca\u0301c case study \u0111i\u00ea\u0309n hi\u0300nh"},"content":{"rendered":"
\n

C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 trong l\u0129nh v\u1ef1c marketing. Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea c\u1ee7a <\/span>Semrush<\/span>, 76% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng h\u01a1n n\u1ebfu n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. C\u00e1c con s\u1ed1 n\u00e0y \u0111\u00e3 ch\u1ee9ng minh r\u00f5 r\u00e0ng v\u1ec1 t\u1ea7m quan tr\u1ecdng kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung trong vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. <\/span><\/strong><\/p>\n

C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung l\u00e0 g\u00ec?<\/b><\/h2>\n

C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ea1o v\u00e0 chia s\u1ebb n\u1ed9i dung \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ho\u1eb7c c\u00e1 nh\u00e2n c\u1ee5 th\u1ec3.<\/span><\/p>\n

\"C\u00e1<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung l\u00e0 g\u00ec?<\/p>\n<\/div>\n

C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung bao g\u1ed3m vi\u1ec7c s\u1eed d\u1ee5ng t\u00ean ng\u01b0\u1eddi d\u00f9ng, cung c\u1ea5p s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t d\u1ef1a tr\u00ean l\u1ecbch s\u1eed mua s\u1eafm, t\u1ea1o n\u1ed9i dung \u0111a d\u1ea1ng,\u2026 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch ri\u00eang c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c, t\u1ea1o s\u1ef1 li\u00ean k\u1ebft s\u00e2u h\u01a1n v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

L\u1ee3i \u00edch c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung<\/b><\/h2>\n

C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch quan tr\u1ecdng cho doanh nghi\u1ec7p, bao g\u1ed3m:<\/span><\/p>\n

    \n
  • T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i: B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m, n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng kh\u00e1m ph\u00e1 nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi m\u00e0 h\u1ecd c\u00f3 th\u1ec3 quan t\u00e2m. Theo b\u00e1o c\u00e1o c\u1ee7a\u00a0<\/span>Accenture<\/span>, 91% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua s\u1eafm v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 \u0111\u1ec1 xu\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd.<\/span><\/li>\n<\/ul>\n
    \"C\u00e1<\/p>\n

    C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/p>\n<\/div>\n

      \n
    • Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh: Ch\u01b0\u01a1ng tr\u00ecnh c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng kh\u00e1ch h\u00e0ng mua l\u1ea1i. B\u00e1o c\u00e1o c\u1ee7a <\/span>Deloitte<\/span> cho th\u1ea5y 75% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c hi\u1ec7n giao d\u1ecbch mua h\u00e0ng kh\u00e1c sau khi th\u01b0\u01a1ng hi\u1ec7u tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/span><\/li>\n
    • T\u0103ng \u0111\u1ed9 h\u00e0i l\u00f2ng: Theo b\u00e1o c\u00e1o c\u1ee7a\u00a0<\/span>BRP,<\/span> 64% ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e0i l\u00f2ng khi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u01b0u l\u1ecbch s\u1eed mua h\u00e0ng v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd \u0111\u1ec3 cung c\u1ea5p cho h\u1ecd nhi\u1ec1u t\u00ednh n\u0103ng c\u00e1 nh\u00e2n h\u00f3a h\u01a1n.<\/span><\/li>\n
    • N\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o: Vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 chi ti\u00eau ti\u1ebfp th\u1ecb l\u00ean t\u1edbi 30% v\u00e0 gi\u1ea3m chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng t\u1edbi 50% (<\/span>Adweek<\/span>).<\/span><\/li>\n<\/ul>\n

      Xem th\u00eam:\u00a0<\/em><\/strong><\/p>\n

      C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u2013 Y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p<\/em><\/strong><\/p>\n

      Nh\u1eefng v\u00ed d\u1ee5 ca\u0301 nh\u00e2n ho\u0301a n\u00f4\u0323i dung th\u00e0nh c\u00f4ng<\/b><\/h2>\n

      Nh\u1eefng doanh nghi\u1ec7p d\u01b0\u1edbi \u0111\u00e2y \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o m\u1ed1i li\u00ean k\u1ebft s\u00e2u h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd:<\/span><\/p>\n

      Muji<\/b><\/h3>\n

      Th\u01b0\u01a1ng hi\u1ec7u Muji \u0111\u00e3 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a theo th\u1eddi gian th\u1ef1c b\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p d\u1eef li\u1ec7u t\u1eeb \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, trang web v\u00e0 c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd. H\u1ecd \u0111\u00e3 ph\u00e2n t\u00edch c\u00e1c h\u00e0nh vi tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 hi\u1ec3u s\u1edf th\u00edch v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n. Sau \u0111\u00f3, Muji ph\u00e1t h\u00e0nh m\u00e3 gi\u1ea3m gi\u00e1 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap Muji \u0111\u00e3 t\u0103ng th\u1eddi gian kh\u00e1ch h\u00e0ng d\u1eebng t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1 l\u00ean 46%.<\/span><\/p>\n

      \"Muji<\/p>\n

      Muji \u0111\u00e3 \u1ee9ng d\u1ee5ng c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung th\u00e0nh c\u00f4ng, doanh s\u1ed1 t\u0103ng \u0111\u1ebfn 46%<\/p>\n<\/div>\n

      Ita\u00fa<\/b><\/h3>\n

      Ng\u00e2n h\u00e0ng Ita\u00fa \u0111\u00e3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a tr\u00ean trang web c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng cookie \u1ea9n danh \u0111\u1ec3 l\u01b0u tr\u1eef th\u00f4ng tin v\u1ec1 l\u1ecbch s\u1eed \u0111i\u1ec1u h\u01b0\u1edbng c\u1ee7a kh\u00e1ch h\u00e0ng, cho ph\u00e9p h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c s\u1edf th\u00edch v\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. D\u1ef1a tr\u00ean d\u1eef li\u1ec7u n\u00e0y, Ita\u00fa \u0111\u00e3 t\u00f9y ch\u1ec9nh n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a \u1edf m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean tr\u00ean trang ch\u1ee7 c\u1ee7a h\u1ecd \u0111\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c \u01b0u \u0111\u00e3i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho t\u1eebng ng\u01b0\u1eddi d\u00f9ng. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y gi\u00fap t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0o\u00a0 trang ch\u1ee7 t\u0103ng 54%.<\/span><\/p>\n

      Iloom<\/b><\/h3>\n

      Th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i th\u1ea5t H\u00e0n Qu\u1ed1c Iloom \u0111\u00e3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng l\u00ean 200% th\u00f4ng qua vi\u1ec7c gi\u1edbi thi\u1ec7u d\u00f2ng s\u1ea3n ph\u1ea9m n\u1ed9i th\u1ea5t d\u00e0nh cho th\u00fa c\u01b0ng. C\u00e1c s\u1ea3n ph\u1ea9m n\u1ed9i th\u1ea5t n\u00e0y \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m h\u00e0nh vi c\u1ee7a v\u1eadt nu\u00f4i v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ch\u1ee7 nu\u00f4i ch\u00fang.<\/span><\/p>\n

      Tastry<\/b><\/h3>\n

      Tastry, m\u1ed9t c\u00f4ng ty h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 m\u00e1y r\u01b0\u1ee3u vang s\u1eed d\u1ee5ng t\u00ednh n\u0103ng c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m r\u01b0\u1ee3u vang d\u00e0nh ri\u00eang cho t\u1eebng c\u00e1 nh\u00e2n. Th\u00f4ng qua m\u1ed9t b\u00e0i ki\u1ec3m tra ng\u1eafn, h\u1ec7 th\u1ed1ng AI c\u1ee7a TastryAI s\u1ebd ph\u00e2n t\u00edch s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh to\u00e0n b\u1ed9 danh m\u1ee5c b\u00e1n l\u1ebb cho ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c tinh ch\u1ec9nh c\u00e1c \u0111\u1ec1 xu\u1ea5t d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch truy c\u1eadp trang web, Tastry \u0111\u1ea3m b\u1ea3o qu\u00e1 tr\u00ecnh l\u1ef1a ch\u1ecdn r\u01b0\u1ee3u \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, gi\u00fap doanh nghi\u1ec7p gi\u1ea3m 20% kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng mua h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n

      Clean & Clear<\/b><\/h3>\n

      Chatbot c\u1ee7a Clean & Clear \u0111\u00e3 th\u00e0nh c\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c 30.000 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng quy tr\u00ecnh ch\u0103m s\u00f3c da \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. Clean & Clear h\u1ecfi kh\u00e1ch h\u00e0ng nh\u1eefng c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 v\u1ec1 lo\u1ea1i da, v\u1ea5n \u0111\u1ec1 v\u00e0 nh\u00f3m tu\u1ed5i; thu th\u1eadp th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t d\u00e0nh ri\u00eang cho t\u1eebng c\u00e1 nh\u00e2n.<\/span><\/p>\n

      Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u1ecdn c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 v\u1ec1 da c\u1ee7a m\u00ecnh, ch\u1eb3ng h\u1ea1n nh\u01b0 n\u1ed5i m\u1ee5n, nh\u1eddn ho\u1eb7c kh\u00f4 v\u00e0 chatbot ngay l\u1eadp t\u1ee9c cung c\u1ea5p nh\u1eefng l\u1eddi khuy\u00ean v\u00e0 gi\u1ea3i ph\u00e1p h\u1eefu \u00edch \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3, \u0111\u1ed3ng th\u1eddi \u0111\u1ec1 xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m Clean & Clear ph\u00f9 h\u1ee3p nh\u1ea5t.<\/span><\/p>\n

      Amika<\/b><\/h3>\n

      Amika l\u00e0 th\u01b0\u01a1ng hi\u1ec7u ch\u0103m s\u00f3c t\u00f3c chuy\u00ean nghi\u1ec7p. Amika \u0111\u00e3 k\u1ebft h\u1ee3p v\u1edbi Automat t\u1ea1o ra c\u1ed1 v\u1ea5n t\u00f3c AI t\u00ean l\u00e0 Ace, Ace s\u1ebd tham gia tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi ph\u00f9 h\u1ee3p c\u0169ng nh\u01b0 \u0111\u01b0a ra l\u1eddi khuy\u00ean v\u00e0 \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng kh\u00e1ch truy c\u1eadp. Cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a n\u00e0y mang l\u1ea1i t\u1ef7 l\u1ec7 h\u00e0i l\u00f2ng \u0111\u1ebfn 90%.\u00a0<\/span><\/p>\n

      Ngo\u00e0i ra, Amika c\u00f2n tri\u1ec3n khai c\u00e1 nh\u00e2n h\u00f3a trang web theo th\u1eddi gian th\u1ef1c d\u1ef1a tr\u00ean th\u00f4ng tin kh\u00e1ch h\u00e0ng chia s\u1ebb trong c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n. Trang web t\u1ef1 \u0111\u1ed9ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a t\u1eebng kh\u00e1ch truy c\u1eadp, \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m mua s\u1eafm tr\u1ef1c tuy\u1ebfn ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3. C\u00e1c kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi Ace c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng cao h\u01a1n g\u1ea5p 3 l\u1ea7n. V\u00ec v\u1eady, doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng t\u0103ng g\u1ea5p 4 l\u1ea7n.<\/span><\/p>\n

      \u00c1p d\u1ee5ng c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ed5i m\u1edbi v\u00e0 t\u0103ng t\u00ednh c\u1ea1nh tranh. V\u1edbi nh\u1eefng th\u00f4ng tin \u0111\u00e1ng tin c\u1eady v\u00e0 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea r\u00f5 r\u00e0ng, c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng vi\u1ec7c t\u1eadn d\u1ee5ng th\u00f4ng tin c\u00e1 nh\u00e2n h\u00f3a l\u00e0 ch\u00eca kh\u00f3a d\u1eabn \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng trong kinh doanh. S\u1ef1 ti\u1ebfp c\u1eadn c\u00e1 nh\u00e2n h\u00f3a kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao hi\u1ec7u su\u1ea5t m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t li\u00ean k\u1ebft s\u00e2u h\u01a1n, th\u00fac \u0111\u1ea9y m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

      Xem th\u00eam:<\/em><\/strong><\/p>\n

      S\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1 nh\u00e2n h\u00f3a t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng<\/em><\/strong><\/p>\n

      C\u00e1 nh\u00e2n h\u00f3a s\u1ebd thay \u0111\u1ed5i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/em><\/strong><\/p>\n

      L\u1eadp h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng trong kinh doanh v\u00e0 marketing<\/em><\/strong><\/p>\n

      \u00a0<\/em><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 trong l\u0129nh v\u1ef1c marketing. Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea c\u1ee7a <\/span>Semrush<\/span>, 76% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng h\u01a1n n\u1ebfu n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. C\u00e1c con s\u1ed1 n\u00e0y \u0111\u00e3 ch\u1ee9ng minh r\u00f5 r\u00e0ng v\u1ec1 t\u1ea7m quan tr\u1ecdng kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung trong vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. <\/span><\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51490"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51490"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51490\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}