{"id":51504,"date":"2023-12-20T00:22:38","date_gmt":"2023-12-19T17:22:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/lieu-phap-ban-le-cam-xuc-khien-khach-hang-chi-tieu-nhieu-hon.html"},"modified":"2023-12-20T00:22:38","modified_gmt":"2023-12-19T17:22:38","slug":"lieu-phap-ban-le-cam-xuc-khien-khach-hang-chi-tieu-nhieu-hon","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/lieu-phap-ban-le-cam-xuc-khien-khach-hang-chi-tieu-nhieu-hon.html","title":{"rendered":"Li\u00ea\u0323u pha\u0301p ba\u0301n le\u0309: Ca\u0309m xu\u0301c khi\u00ea\u0301n kha\u0301ch ha\u0300ng chi ti\u00eau nhi\u00ea\u0300u h\u01a1n"},"content":{"rendered":"
Quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1. Trong \u0111\u00f3, c\u1ea3m x\u00fac la\u0300 y\u00ea\u0301u t\u00f4\u0301 co\u0301 m\u01b0\u0301c \u0111\u00f4\u0323 a\u0309nh h\u01b0\u01a1\u0309ng l\u01a1\u0301n. Theo <\/span>b\u00e1o c\u00e1o<\/span> c\u1ee7a tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Tehran, c\u1ea3m x\u00fac \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a\u00a0con ng\u01b0\u1eddi\u00a0d\u00f9 ch\u00fang t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c.\u00a0Ch\u00ednh v\u00ec v\u1eady, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 n\u1eafm b\u1eaft y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec3 th\u00fac \u0111\u1ea9y kha\u0301ch ha\u0300ng ra quy\u00ea\u0301t \u0111i\u0323nh mua s\u0103\u0301m nhanh h\u01a1n, hay mua s\u0103\u0301m nhi\u00ea\u0300u h\u01a1n.<\/span><\/p>\n
\"Ca\u0309m<\/p>\n

Ca\u0309m xu\u0301c a\u0309nh h\u01b0\u01a1\u0309ng quy\u00ea\u0301t \u0111i\u0323nh mua h\u00e0ng c\u1ee7a con ng\u01b0\u1eddi<\/p>\n<\/div>\n

Mua s\u1eafm \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ea3m x\u00fac nh\u01b0 th\u1ebf n\u00e0o?<\/b><\/h2>\n

Mua s\u1eafm mang l\u1ea1i nhi\u1ec1u c\u1ea3m x\u00fac cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, trong \u0111\u00f3 r\u00f5 r\u00e0ng nh\u1ea5t l\u00e0 c\u1ea3m gi\u00e1c ki\u1ec3m so\u00e1t v\u00e0 gi\u1ea3m lo l\u1eafng.\u00a0<\/span><\/p>\n

C\u1ea3m gi\u00e1c ki\u1ec3m so\u00e1t<\/b><\/h3>\n

Theo Smith & Ellsworth, n\u1ed7i bu\u1ed3n c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ef1 thi\u1ebfu h\u1ee5t kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t c\u00e1 nh\u00e2n c\u1ee7a m\u1ed9t ng\u01b0\u1eddi \u0111\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng xung quanh. Nghi\u00ean c\u1ee9u c\u1ee7a Inesi v\u00e0 c\u00e1c c\u1ed9ng s\u1ef1 c\u0169ng cho th\u1ea5y k\u1ebft qu\u1ea3 kh\u1ea3 n\u0103ng l\u1ef1a ch\u1ecdn c\u00f3 th\u1ec3 n\u00e2ng cao \u00fd th\u1ee9c ki\u1ec3m so\u00e1t c\u00e1 nh\u00e2n c\u1ee7a con ng\u01b0\u1eddi. Ch\u00ednh v\u00ec v\u1eady, c\u00e1c l\u1ef1a ch\u1ecdn v\u1ed1n x\u1ea3y ra trong qu\u00e1 tr\u00ecnh mua s\u1eafm c\u00f3 th\u1ec3 kh\u00f4i ph\u1ee5c l\u1ea1i c\u1ea3m gi\u00e1c ki\u1ec3m so\u00e1t v\u00e0 (Ngu\u1ed3n:\u00a0sciencedirect.com)<\/span>.<\/span><\/p>\n

D\u1ec5 hi\u1ec3u h\u01a1n, c\u1ea3m gi\u00e1c t\u1ef1 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, nh\u00e3n hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch mang l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m gi\u00e1c n\u1eafm quy\u1ec1n ki\u1ec3m so\u00e1t cu\u1ed9c s\u1ed1ng.<\/span><\/p>\n

\"Mua<\/p>\n

Mua s\u1eafm gi\u00fap con ng\u01b0\u1eddi l\u1ea5y l\u1ea1i c\u1ea3m gi\u00e1c ki\u1ec3m so\u00e1t<\/p>\n<\/div>\n

Gi\u1ea3m lo l\u1eafng<\/b><\/h3>\n

Mua b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec c\u0169ng mang l\u1ea1i s\u1ef1 thay \u0111\u1ed5i v\u00e0 t\u00e1c \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i th\u00f3i quen c\u1ee7a b\u1ea3n th\u00e2n. T\u1eeb \u0111\u00e2y, h\u1ecd c\u00f3 th\u1ec3 nh\u00ecn nh\u1eadn nh\u1eefng th\u00e1ch th\u1ee9c trong cu\u1ed9c s\u1ed1ng t\u1eeb m\u1ed9t g\u00f3c \u0111\u1ed9 kh\u00e1c, gi\u1ea3m lo l\u1eafng v\u00e0 t\u1eadp trung t\u00ecm ra gi\u1ea3i ph\u00e1p.<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, mua s\u1eafm c\u00f3 th\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho s\u1ef1 t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i, nu\u00f4i d\u01b0\u1ee1ng c\u1ea3m gi\u00e1c k\u1ebft n\u1ed1i. T\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u00e2n vi\u00ean c\u1eeda h\u00e0ng ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi c\u00f9ng mua s\u1eafm c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m b\u1edbt c\u1ea3m gi\u00e1c b\u1ecb c\u00f4 l\u1eadp v\u00e0 gi\u1ea3m c\u0103ng th\u1eb3ng. Ngo\u00e0i ra, h\u00e0ng lo\u1ea1t tr\u1ea3i nghi\u1ec7m li\u00ean quan \u0111\u1ebfn h\u00ecnh \u1ea3nh, \u00e2m thanh, m\u00f9i v\u1ecb h\u1ea5p d\u1eabn c\u0169ng c\u00f3 th\u1ec3 mang l\u1ea1i c\u1ea3m gi\u00e1c th\u01b0 gi\u00e3n v\u00e0 g\u00f3p ph\u1ea7n gi\u1ea3m b\u1edbt lo l\u1eafng.<\/span><\/p>\n

5 lo\u1ea1i ca\u0309m xu\u0301c a\u0309nh h\u01b0\u01a1\u0309ng quy\u00ea\u0301t \u0111i\u0323nh mua c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n

5 ca\u0309m xu\u0301c a\u0309nh h\u01b0\u01a1\u0309ng quy\u00ea\u0301t \u0111i\u0323nh mua c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n bao g\u1ed3m: c\u1ea3m gi\u00e1c th\u00e0nh t\u1ef1u, n\u1ed7i bu\u1ed3n, l\u00f2ng ghen t\u1ecb, c\u1ea3m gi\u00e1c t\u1ed9i l\u1ed7i v\u00e0 n\u1ed7i s\u1ee3 h\u00e3i.\u00a0<\/span><\/p>\n

C\u1ea3m gi\u00e1c th\u00e0nh t\u1ef1u<\/b><\/h3>\n

C\u1ea3m gi\u00e1c \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh t\u00edch \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. C\u1ea3m x\u00fac n\u00e0y t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch. Khi c\u00f3 c\u1ea3m gi\u00e1c t\u1ef1 h\u00e0o v\u1ec1 b\u1ea3n th\u00e2n, con ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tham gia v\u00e0o c\u00e1c h\u00e0nh vi t\u00ecm ki\u1ebfm ph\u1ea7n th\u01b0\u1edfng. C\u00e1c h\u00e0nh vi n\u00e0y bao g\u1ed3m c\u1ea3 ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm.<\/span><\/p>\n

Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch b\u1eb1ng m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 t\u00e2m l\u00fd:<\/span><\/p>\n

    \n
  • Bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a th\u00e0nh t\u00edch<\/b>: C\u1ee7a c\u1ea3i v\u1eadt ch\u1ea5t \u0111\u00f3ng vai tr\u00f2 l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng h\u1eefu h\u00ecnh cho th\u00e0nh t\u00edch c\u1ee7a m\u1ed9t ng\u01b0\u1eddi. C\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng m\u00f3n \u0111\u1ed3 \u0111\u1eb3ng c\u1ea5p s\u1ebd c\u1ee7ng c\u1ed1 c\u1ea3m gi\u00e1c t\u1ef1 h\u00e0o v\u00e0 n\u00e2ng cao l\u00f2ng t\u1ef1 tr\u1ecdng.<\/span><\/li>\n
  • S\u1ef1 c\u00f4ng nh\u1eadn x\u00e3 h\u1ed9i v\u00e0 b\u00e1o hi\u1ec7u \u0111\u1ecba v\u1ecb<\/b>: M\u1ed9t s\u1ed1 m\u1eb7t h\u00e0ng xa x\u1ec9 th\u1ec3 hi\u1ec7n cho \u0111\u1ecba v\u1ecb v\u00e0 s\u1ef1 c\u00f4ng nh\u1eadn x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho nh\u1eefng c\u00e1 nh\u00e2n coi tr\u1ecdng s\u1ef1 \u0111\u00e1nh gi\u00e1 c\u1ee7a x\u00e3 h\u1ed9i v\u1ec1 b\u1ea3n th\u00e2n.<\/span><\/li>\n<\/ul>\n
    \"Th\u00e0nh<\/p>\n

    Th\u00e0nh t\u1ef1u l\u00e0 m\u1ed9t trong nh\u1eefng ca\u0309m xu\u0301c a\u0309nh h\u01b0\u01a1\u0309ng quy\u00ea\u0301t \u0111i\u0323nh mua<\/p>\n<\/div>\n

    N\u1ed7i bu\u1ed3n<\/b><\/h3>\n

    N\u1ed7i bu\u1ed3n \u0111\u1eb7c tr\u01b0ng b\u1edfi c\u1ea3m gi\u00e1c bu\u1ed3n b\u00e3, m\u1ea5t m\u00e1t ho\u1eb7c th\u1ea5t v\u1ecdng c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Khi c\u00e1c c\u00e1 nh\u00e2n tr\u1ea3i qua n\u1ed7i bu\u1ed3n, h\u1ecd c\u00f3 xu h\u01b0\u1edbng \u0111i\u1ec1u ch\u1ec9nh c\u1ea3m x\u00fac ho\u1eb7c xoa d\u1ecbu b\u1ea3n th\u00e2n. Mua m\u00f3n \u0111\u1ed3 mong mu\u1ed1n ngay c\u1ea3 khi kh\u00f4ng c\u1ea7n thi\u1ebft mang l\u1ea1i c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i v\u00e0 gi\u1ea3m b\u1edbt t\u1ea1m th\u1eddi n\u1ed7i bu\u1ed3n.\u00a0<\/span><\/p>\n

    Khi m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y bu\u1ed3n b\u00e3 ho\u1eb7c stress, h\u1ecd c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm h\u1ea1nh ph\u00fac ng\u1eafn h\u1ea1n t\u1eeb vi\u1ec7c mua s\u1eafm. H\u00e0nh \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra c\u1ea3m gi\u00e1c h\u1ea1nh ph\u00fac v\u00e0 h\u1ee9ng th\u00fa t\u1ea1m th\u1eddi. Bu\u1ed3n b\u00e3 th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi c\u1ea3m gi\u00e1c tr\u1ed1ng r\u1ed7ng ho\u1eb7c thi\u1ebfu thi\u1ec7n c\u1ea3m. Mua s\u1eafm c\u00f3 th\u1ec3 t\u1ea1o ra c\u1ea3m gi\u00e1c \u0111\u1ea7y \u0111\u1ee7 h\u01a1n v\u00e0 l\u00e0m \u0111\u1ea7y ch\u1ed7 tr\u1ed1ng t\u1ea1m th\u1eddi.\u00a0<\/span><\/p>\n

    \u0110i\u1ec1u n\u00e0y c\u0169ng t\u01b0\u01a1ng t\u1ef1 v\u1edbi k\u1ebft qu\u1ea3 <\/span>nghi\u00ean c\u1ee9u c\u1ee7a Scott Rick, Beatriz Pereira, and Katherine Alicia Burson v\u00e0o <\/span> khi c\u00f4ng b\u1ed1 mua s\u1eafm c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m n\u1ed7i bu\u1ed3n.<\/span><\/p>\n

    L\u00f2ng ghen t\u1ecb<\/b><\/h3>\n

    Khi c\u00e1 nh\u00e2n nh\u1eadn th\u1ea5y ng\u01b0\u1eddi kh\u00e1c s\u1edf h\u1eefu th\u1ee9 m\u00e0 h\u1ecd mong mu\u1ed1n, c\u1ea3m gi\u00e1c ghen t\u1ecb c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd mua h\u00e0ng. S\u1ef1 ghen t\u1ecb trong mua s\u1eafm b\u1eaft ngu\u1ed3n t\u1eeb nhi\u1ec1u y\u1ebfu t\u1ed1. Trong \u0111\u00f3, d\u1ec5 th\u1ea5y nh\u1ea5t l\u00e0 s\u1ef1 so s\u00e1nh x\u00e3 h\u1ed9i. Con ng\u01b0\u1eddi th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ecba v\u1ecb c\u1ee7a h\u1ecd v\u1edbi ng\u01b0\u1eddi kh\u00e1c. Khi c\u00f3 c\u1ea3m gi\u00e1c thua k\u00e9m, c\u00e1 nh\u00e2n c\u00f3 xu h\u01b0\u1edbng mua c\u00e1c m\u1eb7t h\u00e0ng t\u01b0\u01a1ng t\u1ef1. Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u00f3ng vai tr\u00f2 nh\u01b0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 kh\u00f4i ph\u1ee5c l\u1ea1i \u0111\u1ecba v\u1ecb c\u1ee7a h\u1ecd.<\/span><\/p>\n

    \"S\u1ef1<\/p>\n

    S\u1ef1 ghen t\u1ecb v\u1ec1 \u0111\u1ecba v\u1ecb khi\u1ebfn con ng\u01b0\u1eddi chi ti\u00eau nhi\u1ec1u h\u01a1n<\/p>\n<\/div>\n

    C\u1ea3m gi\u00e1c t\u1ed9i l\u1ed7i<\/b><\/h3>\n

    T\u1ed9i l\u1ed7i c\u0169ng l\u00e0 m\u1ed9t lo\u1ea1i ca\u0309m xu\u0301c a\u0309nh h\u01b0\u01a1\u0309ng quy\u00ea\u0301t \u0111i\u0323nh mua c\u1ee7a con ng\u01b0\u1eddi. C\u1ea3m gi\u00e1c t\u1ed9i l\u1ed7i c\u00f3 th\u1ec3 g\u00e2y ra nh\u1eefng c\u1ea3m x\u00fac ti\u00eau c\u1ef1c, ch\u1eb3ng h\u1ea1n nh\u01b0 bu\u1ed3n b\u00e3, x\u1ea5u h\u1ed5 ho\u1eb7c lo l\u1eafng. Mua s\u1eafm mang l\u1ea1i c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i, vui v\u1ebb ho\u1eb7c ta\u0323m th\u01a1\u0300i gi\u00fap l\u00e0m m\u1ea5t s\u1ef1 t\u1eadp trung v\u00e0o c\u1ea3m gi\u00e1c t\u1ed9i l\u1ed7i.<\/span><\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, mua s\u1eafm c\u0169ng \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t h\u00ecnh th\u1ee9c \u0111i\u1ec1u ch\u1ec9nh c\u1ea3m x\u00fac v\u00e0 xoa d\u1ecbu b\u1ea3n th\u00e2n. V\u00ed d\u1ee5, c\u00e1c b\u00e0 m\u1eb9 c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y t\u1ed9i l\u1ed7i khi kh\u00f4ng ch\u0103m s\u00f3c con t\u1ed1t, t\u1eeb \u0111\u00f3 d\u1ec5 d\u00e0ng mua c\u00e1c m\u00f3n \u0111\u1ed3 ch\u01a1i con th\u00edch \u0111\u1ec3 chu\u1ed9c l\u1ed7i.\u00a0<\/span><\/p>\n

    N\u1ed7i s\u1ee3 h\u00e3i<\/b><\/h3>\n

    N\u1ed7i s\u1ee3 c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y m\u1ea1nh m\u1ebd t\u1edbi quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 quy\u1ebft d\u00e0ng tr\u1ea3 ti\u1ec1n cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng h\u1eadu qu\u1ea3 ti\u00eau c\u1ef1c. M\u1ed9t s\u1ed1 n\u1ed7i s\u1ee3 ph\u1ed5 bi\u1ebfn t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng l\u00e0:<\/span><\/p>\n

      \n
    • S\u1ee3 m\u1ea5t m\u00e1t<\/b>: M\u1ecdi ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd tin r\u1eb1ng s\u1ebd b\u1ea3o v\u1ec7 h\u1ecd kh\u1ecfi m\u1ea5t \u0111i th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ee9c kh\u1ecfe, s\u1ef1 an to\u00e0n ho\u1eb7c an ninh t\u00e0i ch\u00ednh.\u00a0<\/span><\/li>\n
    • S\u1ee3 h\u1ed1i ti\u1ebfc<\/b>: C\u00e1 nh\u00e2n d\u1ec5 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd tin r\u1eb1ng s\u1ebd gi\u00fap h\u1ecd tr\u00e1nh h\u1ed1i ti\u1ebfc v\u00ec \u0111\u00e3 kh\u00f4ng h\u00e0nh \u0111\u1ed9ng.<\/span><\/li>\n
    • S\u1ee3 b\u1ecf l\u1ee1 (FOMO)<\/b>: <\/span>N\u1ed7i s\u1ee3 b\u1ecb b\u1ecf l\u1ee1 l\u00e0 ch\u1ee9ng lo \u00e2u x\u00e3 h\u1ed9i \u0111\u1eb7c tr\u01b0ng b\u1edfi s\u1ef1 lo l\u1eafng r\u1eb1ng ng\u01b0\u1eddi kh\u00e1c \u0111ang c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m b\u1ed5 \u00edch m\u00e0 m\u00ecnh kh\u00f4ng tham gia. Khi c\u00e1 nh\u00e2n quan s\u00e1t ng\u01b0\u1eddi kh\u00e1c th\u00edch th\u00fa ho\u1eb7c s\u1edf h\u1eefu nh\u1eefng m\u00f3n \u0111\u1ed3 mong mu\u1ed1n, h\u1ecd c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m FOMO. T\u00e2m l\u00fd n\u00e0y s\u1ebd th\u00f4i th\u00fac h\u1ecd mua h\u00e0ng \u0111\u1ec3 tr\u00e1nh c\u1ea3m gi\u00e1c b\u1ecb lo\u1ea1i tr\u1eeb ho\u1eb7c b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau.<\/span><\/li>\n<\/ul>\n
      \"N\u1ed7i<\/p>\n

      N\u1ed7i s\u1ee3 b\u1ecf l\u1ee1 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/p>\n<\/div>\n

      T\u1eadn d\u1ee5ng xu h\u01b0\u1edbng mua s\u0103\u0301m theo ca\u0309m xu\u0301c \u0111\u1ec3 gia t\u0103ng doanh s\u1ed1<\/b><\/h2>\n

      Sau khi \u0111\u00e3 hi\u1ec3u r\u00f5 ca\u0309m xu\u0301c a\u0309nh h\u01b0\u01a1\u0309ng quy\u00ea\u0301t \u0111i\u0323nh mua nh\u01b0 th\u1ebf n\u00e0o, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch d\u01b0\u1edbi \u0111\u00e2y v\u00e0o qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng.\u00a0<\/span><\/p>\n

      Kh\u01a1i d\u1eady c\u1ea3m x\u00fac t\u00edch c\u1ef1c<\/b><\/h3>\n

      C\u1ea3m x\u00fac t\u00edch c\u1ef1c l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Khi c\u00f3 c\u1ea3m x\u00fac t\u00edch c\u1ef1c, ph\u1ea5n kh\u00edch, kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng:\u00a0<\/span><\/p>\n

        \n
      • Ti\u00eau nhi\u1ec1u h\u01a1n.<\/span><\/li>\n
      • Kh\u00f3 ki\u1ec3m so\u00e1t h\u00e0nh \u0111\u1ed9ng mua s\u1eafm.<\/span><\/li>\n
      • D\u1ec5 ti\u1ebfp thu qu\u1ea3ng c\u00e1o.<\/span><\/li>\n<\/ul>\n

        C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u01a1i d\u1eady c\u1ea3m x\u00fac t\u00edch c\u1ef1c b\u1eb1ng c\u00e1ch:<\/span><\/p>\n

          \n
        • T\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng mua s\u1eafm t\u00edch c\u1ef1c v\u00e0 th\u00e2n thi\u1ec7n.\u00a0\u0110i\u1ec1u n\u00e0y bao g\u1ed3m cung c\u1ea5p m\u1ed9t m\u00f4i tr\u01b0\u1eddng mua s\u1eafm tho\u1ea3i m\u00e1i v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao.<\/span><\/li>\n
        • S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef v\u00e0 h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.\u00a0S\u1eed d\u1ee5ng ng\u00f4n t\u1eeb t\u00edch c\u1ef1c v\u00e0 l\u1ea1c quan gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn v\u00e0 l\u00f4i cu\u1ed1n h\u01a1n. V\u00ed d\u1ee5, thay v\u00ec s\u1eed d\u1ee5ng c\u1ee5m t\u1eeb \u201cgi\u1ea3m gi\u00e1\u201d, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u1ee5m t\u1eeb \u201c\u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn\u201d.\u00a0<\/span><\/li>\n
        • Nh\u1ea5n m\u1ea1nh l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 \u0111\u1ec3 k\u00edch th\u00edch mua h\u00e0ng. Khi kh\u00e1ch h\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i cho h\u1ecd, h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua\u00a0 h\u01a1n.<\/span><\/li>\n<\/ul>\n

          \u1ee8ng d\u1ee5ng hi\u1ec7u \u1ee9ng Fomo trong b\u00e1n h\u00e0ng<\/b><\/h3>\n

          Hi\u1ec7u \u1ee9ng Fomo (Fear of Missing Out) l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.\u00a0Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng hi\u1ec7u \u1ee9ng n\u00e0y v\u00e0o trong qu\u00e1 tr\u00ecnh kinh doanh b\u1eb1ng nh\u1eefng c\u00e1ch:\u00a0<\/span><\/p>\n

            \n
          • T\u1ea1o c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch<\/b>: S\u1eed d\u1ee5ng c\u00e1c \u01b0u \u0111\u00e3i trong th\u1eddi gian c\u00f3 h\u1ea1n, \u0111\u1ed3ng h\u1ed3 \u0111\u1ebfm ng\u01b0\u1ee3c, th\u00f4ng b\u00e1o v\u1ec1 s\u1ef1 khan hi\u1ebfm \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch v\u00e0 khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi mua h\u00e0ng tr\u01b0\u1edbc khi qu\u00e1 mu\u1ed9n.<\/span><\/li>\n
          • L\u00e0m n\u1ed5i b\u1eadt nh\u1eefng l\u1ee3i \u00edch \u0111\u1ed9c quy\u1ec1n<\/b>: Nh\u1ea5n m\u1ea1nh nh\u1eefng l\u1ee3i \u00edch \u0111\u1ed9c quy\u1ec1n c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd \u0111ang b\u1ecf l\u1ee1 \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111\u1eb7c bi\u1ec7t.<\/span><\/li>\n
          • S\u1eed d\u1ee5ng b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i<\/b>: Cho m\u1ecdi ng\u01b0\u1eddi th\u1ea5y r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111ang s\u1eed d\u1ee5ng v\u00e0 y\u00eau th\u00edch s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c s\u1ee3 b\u1ecb b\u1ecf l\u1ee1.<\/span><\/li>\n<\/ul>\n
            \"N\u00ean<\/p>\n

            N\u00ean t\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u00f3 gi\u1edbi h\u1ea1n<\/p>\n<\/div>\n

            Gi\u1ea3i quy\u1ebft s\u1ef1 lo l\u1eafng v\u00e0 s\u1ee3 h\u00e3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

            C\u00e1c doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac \u0111\u1ec3 gi\u1ea3i quy\u1ebft n\u1ed7i s\u1ee3 h\u00e3i v\u00e0 lo l\u1eafng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ec3 kh\u01a1i g\u1ee3i v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c n\u1ed7i s\u1ee3 h\u00e3i c\u1ee7a b\u1ea3n th\u00e2n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o m\u1ed9t s\u1ed1 c\u00e1ch sau:<\/span><\/p>\n

              \n
            • S\u1eed d\u1ee5ng t\u1eeb ng\u1eef, h\u00ecnh \u1ea3nh v\u00e0 \u00e2m thanh g\u00e2y n\u00ean c\u1ea3m gi\u00e1c s\u1ee3 h\u00e3i. V\u00ed d\u1ee5, m\u1ed9t qu\u1ea3ng c\u00e1o b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 k\u00ea\u0309 v\u00ea\u0300 m\u00f4\u0323t c\u00e2u chuy\u00ea\u0323n r\u1ee7i ro na\u0300o \u0111o\u0301 v\u00e0 nh\u1ea5n m\u1ea1nh l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c mua b\u1ea3o hi\u1ec3m co\u0301 th\u00ea\u0309 giu\u0301p kha\u0301ch ha\u0300ng tra\u0301nh, ha\u0323n ch\u00ea\u0301 ru\u0309i ro ho\u0103\u0323c kh\u0103\u0301c phu\u0323c h\u00e2\u0323u qua\u0309 cu\u0309a ru\u0309i ro \u0111o\u0301.<\/li>\n
            • Nh\u1ea5n m\u1ea1nh hi\u1ec7u qu\u1ea3 ti\u00eau c\u1ef1c khi kh\u00f4ng mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. V\u00ed d\u1ee5, qu\u1ea3ng c\u00e1o kem ch\u1ed1ng n\u1eafng c\u00f3 th\u1ec3 nh\u1ea5n m\u1ea1nh r\u1eb1ng kh\u00f4ng s\u1eed d\u1ee5ng kem ch\u1ed1ng n\u1eafng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn ung th\u01b0 da.<\/li>\n<\/ul>\n

              Sau khi kh\u00e1ch h\u00e0ng \u0111\u00e3 hi\u1ec3u r\u00f5 v\u1ec1 n\u1ed7i s\u1ee3, ng\u01b0\u1eddi b\u00e1n h\u00e0ng c\u1ea7n l\u00e0m r\u00f5 v\u00ec sao s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y nh\u1ea5n m\u1ea1nh v\u00e0 cam k\u1ebft v\u1ec1 d\u1ecbch v\u1ee5 sau mua \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng an t\u00e2m h\u01a1n.<\/span><\/p>\n

              Xu h\u01b0\u1edbng mua s\u0103\u0301m theo ca\u0309m xu\u0301c ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh x\u00e3 h\u1ed9i hi\u1ec7n \u0111\u1ea1i. Ch\u00ednh v\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p n\u00ean t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng n\u00e0y \u0111\u1ec3 n\u00e2ng cao doanh s\u1ed1. Vi\u1ec7c hi\u1ec3u r\u00f5 v\u00e0 n\u1eafm b\u1eaft c\u1ea3m x\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ed1t kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n quy tr\u00ecnh b\u00e1n h\u00e0ng m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

              Quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1. Trong \u0111\u00f3, c\u1ea3m x\u00fac la\u0300 y\u00ea\u0301u t\u00f4\u0301 co\u0301 m\u01b0\u0301c \u0111\u00f4\u0323 a\u0309nh h\u01b0\u01a1\u0309ng l\u01a1\u0301n. Theo b\u00e1o c\u00e1o c\u1ee7a tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Tehran, c\u1ea3m x\u00fac \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a\u00a0con ng\u01b0\u1eddi\u00a0d\u00f9 ch\u00fang t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c.\u00a0Ch\u00ednh v\u00ec v\u1eady, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51504"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51504"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51504\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}