{"id":51511,"date":"2023-12-20T00:23:44","date_gmt":"2023-12-19T17:23:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-bao-bi-san-pham-khien-gia-tang-long-trung-thanh-cua-khach-hang.html"},"modified":"2023-12-20T00:23:44","modified_gmt":"2023-12-19T17:23:44","slug":"chien-luoc-bao-bi-san-pham-khien-gia-tang-long-trung-thanh-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-bao-bi-san-pham-khien-gia-tang-long-trung-thanh-cua-khach-hang.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c bao b\u00ec s\u1ea3n ph\u1ea9m khi\u1ebfn gia t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng"},"content":{"rendered":"<div id=\"test\">Nh\u1eefng n\u0103m 1960, chuy\u00ean gia ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u c\u1ee7a M\u1ef9, Jerome McCarthy, \u0111\u00e3 gi\u1edbi thi\u1ec7u \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng marketing thu\u1eadt ng\u1eef 4P, bao g\u1ed3m: Product (s\u1ea3n ph\u1ea9m), Place (ph\u00e2n ph\u1ed1i), Promotion (khuy\u1ebfn m\u00e3i) v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 Price (gi\u00e1). D\u1ea7n d\u1ea7n, trong l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5, thu\u1eadt ng\u1eef n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1ed5 sung th\u00eam ba y\u1ebfu t\u1ed1 quan tr\u1ecdng, c\u1ee5 th\u1ec3: Packaging (bao b\u00ec), Promotion (Truy\u1ec1n th\u00f4ng) v\u00e0 People (con ng\u01b0\u1eddi). Trong \u0111\u00f3, m\u1ed7i m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u1ec1u l\u00e0 nh\u00e2n t\u1ed1 c\u1ed1t l\u00f5i cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3.<\/p>\n<div id=\"attachment_3826\" style=\"width: 627px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3826 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/cocacola.png\" alt=\"Nh\u1eefng thay \u0111\u1ed5i trong thi\u1ebft k\u1ebf c\u1ee7a v\u1ecf chai Cocacola theo th\u1eddi gian\" width=\"617\" height=\"278\" title=\"cocacola\"><\/p>\n<p class=\"wp-caption-text\">Nh\u1eefng thay \u0111\u1ed5i trong thi\u1ebft k\u1ebf c\u1ee7a v\u1ecf chai Cocacola theo th\u1eddi gian<\/p>\n<\/div>\n<p>Tuy nhi\u00ean, trong nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean th\u00ec bao b\u00ec s\u1ea3n ph\u1ea9m (Packaging) l\u1ea1i th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn b\u1edfi s\u1ef1 li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng. M\u1ed9t s\u1ea3n ph\u1ea9m cao c\u1ea5p th\u00ec bao b\u00ec c\u0169ng kh\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m b\u00ecnh d\u00e2n. Nh\u01b0ng, gi\u1ea3 s\u1eed doanh nghi\u1ec7p c\u1ee7a b\u1ea1n b\u00e1n s\u1ea3n ph\u1ea9m gi\u00e1 th\u00e0nh v\u1eeba ph\u1ea3i th\u00ec c\u0169ng s\u1ebd ch\u1eb3ng c\u00f3 l\u1ed7i g\u00ec n\u1ebfu nh\u01b0 s\u1eed d\u1ee5ng bao b\u00ec cao c\u1ea5p. C\u00f3 \u0111i\u1ec1u, b\u1ea1n \u0111\u00e3 bi\u1ebft r\u1eb1ng bao b\u00ec s\u1ea3n ph\u1ea9m c\u00f3 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u h\u01a1n thay v\u00ec ch\u1ee9c n\u0103ng \u0111\u1ecbnh v\u1ecb \u0111\u01a1n thu\u1ea7n? N\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i c\u00e1ch m\u00e0 ch\u1ee7 doanh nghi\u1ec7p c\u0169ng nh\u01b0 nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng bao b\u00ec \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ed9t gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n<p><strong>\u0110\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m li\u00ean quan nh\u01b0ng l\u1ea1i c\u00f3 v\u00f2ng \u0111\u1eddi\u00a0s\u1eed d\u1ee5ng kh\u00e1c nhau<\/strong><br \/>\n\u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u1edfi c\u00e1c doanh nghi\u1ec7p c\u00f3 s\u1ea3n ph\u1ea9m b\u1ed5 sung cho nhau. Dao c\u1ea1o r\u00e2u c\u1ee7a Gillette l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, v\u00ec ch\u00fang c\u00f3 dao c\u1ea1o v\u00e0 l\u01b0\u1ee1i dao t\u00e1ch r\u1eddi. M\u1ed9t c\u00e1ch c\u1ed1 \u00fd, s\u1ed1 l\u01b0\u1ee1i \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i c\u00f9ng dao c\u1ea1o sao cho v\u00f2ng \u0111\u1eddi\u00a0s\u1eed d\u1ee5ng c\u1ee7a hai \u0111\u01a1n v\u1ecb n\u00e0y kh\u00f4ng b\u1eb1ng nhau. B\u1eb1ng c\u00e1ch n\u00e0y, khi dao b\u1ecb m\u00f2n th\u00ec kh\u00e1ch h\u00e0ng v\u1eabn c\u00f2n l\u01b0\u1ee1i dao ch\u01b0a s\u1eed d\u1ee5ng. T\u01b0\u01a1ng t\u1ef1, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1ecb m\u1eafc k\u1eb9t v\u1edbi m\u1ed9t dao c\u1ea1o v\u1eabn c\u00f2n ho\u1ea1t \u0111\u1ed9ng t\u1ed1t trong khi l\u01b0\u1ee1i dao \u0111\u00e3 h\u1ebft. \u0110i\u1ec1u n\u00e0y bu\u1ed9c c\u00e1c kh\u00e1ch h\u00e0ng ph\u1ea3i ti\u1ebfp t\u1ee5c mua h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng nh\u1eefng l\u01b0\u1ee1i ho\u1eb7c dao c\u1ea1o c\u00f2n d\u1edf.<\/p>\n<p><strong>Thi\u1ebft k\u1ebf d\u1ecbch v\u1ee5 th\u00e0nh c\u00e1c g\u00f3i s\u1ea3n ph\u1ea9m d\u00e0i h\u1ea1n<\/strong><br \/>\nM\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0i th\u00e1ng m\u1edbi c\u1ea7n s\u1eed d\u1ee5ng m\u1ed9t l\u1ea7n, ch\u1eb3ng h\u1ea1n nh\u01b0 li\u00ean quan \u0111\u1ebfn b\u1ea3o d\u01b0\u1ee1ng xe ho\u1eb7c gi\u1eb7t th\u1ea3m. Theo Jay Barnett, \u00f4ng ch\u1ee7 c\u1ee7a Priority Floor Care \u2013 m\u1ed9t \u0111\u01a1n v\u1ecb gi\u1eb7t th\u1ea3m th\u01b0\u01a1ng m\u1ea1i t\u1ea1i Perth: kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean qu\u00ean l\u1ecbch h\u1eb9n cho \u0111\u1ebfn khi h\u1ecd c\u1ea7n m\u1ed9t d\u1ecbch v\u1ee5 nhanh nh\u1ea5t c\u00f3 th\u1ec3. Th\u00eam v\u00e0o \u0111\u00f3, nhi\u1ec1u kh\u00e1ch h\u00e0ng kh\u00f4ng ng\u1ea7n ng\u1ea1i chuy\u1ec3n sang m\u1ed9t doanh nghi\u1ec7p kh\u00e1c ch\u1ec9 v\u00ec gi\u00e1 t\u1ed1t h\u01a1n.<\/p>\n<p>C\u00e1ch t\u1ed1t \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0 thi\u1ebft k\u1ebf d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh th\u00e0nh m\u1ed9t g\u00f3i s\u1ea3n ph\u1ea9m theo \u201ch\u1ee3p \u0111\u1ed3ng b\u1ea3o tr\u00ec h\u00e0ng n\u0103m\u201d (AMC) h\u1ea5p d\u1eabn. T\u00ednh trung b\u00ecnh m\u1ed9t l\u1ea7n b\u1ea3o d\u01b0\u1ee1ng xe t\u1ed1n kho\u1ea3ng 150 \u0111\u00f4-la v\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng 8 th\u00e1ng sau m\u1edbi quay l\u1ea1i l\u1ea7n n\u1eefa (m\u1eb7c d\u00f9 th\u1eddi gian t\u1ed1t nh\u1ea5t l\u00e0 trong s\u00e1u th\u00e1ng). N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p g\u00f3i AMC v\u1edbi chi ph\u00ed ch\u1ec9 400 \u0111\u00f4, nh\u01b0ng trong 3 l\u1ea7n m\u1ed7i n\u0103m th\u00ec b\u1ea1n kh\u00f4ng ch\u1ec9 \u0111\u1ea3m b\u1ea3o m\u1ed9t kh\u00e1ch h\u00e0ng s\u1ebd quay l\u1ea1i 3 l\u1ea7n trong n\u0103m m\u00e0 c\u00f2n gi\u00fap kh\u00e1ch h\u00e0ng h\u1ea1n ch\u1ebf nh\u1eefng r\u1eafc r\u1ed1i c\u1ee7a vi\u1ec7c ghi nh\u1edb cu\u1ed9c h\u1eb9n ti\u1ebfp theo.<\/p>\n<p>M\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1ch thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Ch\u1eb3ng h\u1ea1n, m\u1ed9t s\u1ed1 l\u1ef1a ch\u1ecdn \u0111\u00f3ng g\u00f3i th\u00e0nh nh\u1eefng t\u00fai nh\u1ecf \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng h\u01a1n. V\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi th\u00ec b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1eaft g\u1eb7p ch\u00ednh l\u00e0 khi b\u1ea1n mua b\u1ecfng ng\u00f4 ho\u1eb7c Coca-Cola t\u1ea1i r\u1ea1p chi\u1ebfu phim. Ngo\u00e0i ra, t\u1ea1i m\u1ed9t s\u1ed1 nh\u00e0 h\u00e0ng, kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ph\u00e9p u\u1ed1ng kh\u00f4ng gi\u1edbi h\u1ea1n Coca-Cola \u1edf m\u1ed9t m\u1ee9c gi\u00e1 cao h\u01a1n. \u0110i\u1ec1u n\u00e0y t\u1ea1o l\u01b0\u1ee3ng ti\u00eau th\u1ee5 l\u1edbn h\u01a1n trong khi kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c ngh\u0129 r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t cu\u1ed9c mua b\u00e1n h\u1ea5p d\u1eabn, m\u00e0 ng\u01b0\u1eddi c\u00f3 l\u1ee3i ch\u00ednh l\u00e0 m\u00ecnh. T\u1eeb g\u00f3c nh\u00ecn doanh nghi\u1ec7p, k\u1ebf ho\u1ea1ch n\u00e0y \u0111\u1ea3m b\u1ea3o l\u01b0\u1ee3ng mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean v\u00e0 s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng cao h\u01a1n.<\/p>\n<p>B\u1ea1n c\u00f3 \u00fd t\u01b0\u1edfng g\u00ec kh\u00e1c \u0111\u1ec3 vi\u1ec7c \u0111\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng? H\u00e3y chia s\u1ebb v\u1edbi Masterskills tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea1n nh\u00e9!<\/p>\n<p>B\u00e0i li\u00ean quan: <em>T\u00e2m l\u00fd h\u1ecdc m\u00e0u s\u1eafc \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng<\/em><\/p>\n<p style=\"text-align: right\">Ngu\u1ed3n: <em>Customerthink.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u1eefng n\u0103m 1960, chuy\u00ean gia ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u c\u1ee7a M\u1ef9, Jerome McCarthy, \u0111\u00e3 gi\u1edbi thi\u1ec7u \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng marketing thu\u1eadt ng\u1eef 4P, bao g\u1ed3m: Product (s\u1ea3n ph\u1ea9m), Place (ph\u00e2n ph\u1ed1i), Promotion (khuy\u1ebfn m\u00e3i) v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 Price (gi\u00e1). D\u1ea7n d\u1ea7n, trong l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5, thu\u1eadt ng\u1eef n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1ed5 sung th\u00eam [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51511"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51511"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51511\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}