{"id":51513,"date":"2023-12-20T00:24:41","date_gmt":"2023-12-19T17:24:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nam-bat-thoi-quen-mua-sam-cua-gen-z-khach-hang-chu-luc-trong-tuong-lai-gan.html"},"modified":"2023-12-20T00:24:41","modified_gmt":"2023-12-19T17:24:41","slug":"nam-bat-thoi-quen-mua-sam-cua-gen-z-khach-hang-chu-luc-trong-tuong-lai-gan","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nam-bat-thoi-quen-mua-sam-cua-gen-z-khach-hang-chu-luc-trong-tuong-lai-gan.html","title":{"rendered":"N\u1eafm b\u1eaft th\u00f3i quen mua s\u1eafm c\u1ee7a gen Z \u2013 kha\u0301ch ha\u0300ng chu\u0309 l\u01b0\u0323c trong t\u01b0\u01a1ng lai g\u00e2\u0300n"},"content":{"rendered":"
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Th\u1ebf h\u1ec7 Z bao g\u00f4\u0300m nh\u01b0\u0303ng ng\u01b0\u01a1\u0300i sinh ra t\u1eeb n\u0103m 1997 \u0111\u1ebfn n\u0103m 2012. \u0110\u00e2y la\u0300 m\u00f4\u0323t t\u00ea\u0323p kha\u0301ch ha\u0300ng co\u0301 s\u01b0\u0301c mua l\u01a1\u0301n hi\u00ea\u0323n ta\u0323i va\u0300 se\u0303 tr\u01a1\u0309 tha\u0300nh t\u00ea\u0323p kha\u0301ch chu\u0309 ch\u00f4\u0301t cu\u0309a ph\u00e2\u0300n l\u01a1\u0301n doanh nghi\u00ea\u0323p trong t\u01b0\u01a1ng lai g\u00e2\u0300n. Do \u0111o\u0301, ti\u0300m hi\u00ea\u0309u v\u00ea\u0300\u00a0th\u00f3i quen mua s\u1eafm c\u1ee7a gen Z la\u0300 \u0111i\u00ea\u0300u t\u00e2\u0301t y\u00ea\u0301u giu\u0301p doanh nghi\u00ea\u0323p \u0111i theo la\u0300n so\u0301ng thi\u0323 tr\u01b0\u01a1\u0300ng.<\/span><\/p>\n

T\u00f4\u0309ng quan v\u00ea\u0300 ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng thu\u00f4\u0323c th\u00ea\u0301 h\u00ea\u0323 gen Z<\/strong><\/h2>\n

Theo <\/span>Businessdit<\/span>, 73% s\u1ed1 gen Z \u0111\u01b0\u1ee3c h\u1ecfi n\u00f3i r\u1eb1ng h\u1ecd th\u01b0\u1eddng xuy\u00ean mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 60% trong s\u1ed1 h\u1ecd mua s\u1eafm \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n m\u1ed9t tu\u1ea7n.\u00a0<\/span><\/p>\n

Gen Z s\u1ebd chi\u1ebfm 40% t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o n\u0103m (theo MNI Targeted Media). Khi th\u1ebf h\u1ec7 Z b\u1eaft \u0111\u1ea7u gia nh\u1eadp l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng, h\u1ecd nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng ti\u00eau d\u00f9ng m\u1ea1nh m\u1ebd.\u00a0<\/span>C\u00e1c th\u00e0nh vi\u00ean c\u1ee7a Th\u1ebf h\u1ec7 Z c\u00f3 kh\u1ea3 n\u0103ng chi ti\u00eau \u01b0\u1edbc t\u00ednh l\u00ean \u0111\u1ebfn 360 t\u1ef7 USD (theo <\/span>nghi\u00ean c\u1ee9u c\u1ee7a Gen Z Planet<\/span>).<\/span><\/p>\n

V\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p c\u1ea7n s\u1eb5n s\u00e0ng th\u00edch \u1ee9ng v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch ri\u00eang gen Z vi\u0300 ho\u0323 \u0111a\u0303, \u0111ang ho\u0103\u0323c se\u0303 tr\u01a1\u0309 tha\u0300nh t\u00ea\u0323p kha\u0301ch ha\u0300ng ti\u00ea\u0300m n\u0103ng cu\u0309a mo\u0323i doanh nghi\u00ea\u0323p trong t\u01b0\u01a1ng lai g\u00e2\u0300n.<\/span><\/p>\n

\"N\u1eafm<\/p>\n

N\u1eafm b\u1eaft nh\u1eefng th\u00f3i quen mua s\u1eafm c\u1ee7a gen Z \u2013 kha\u0301ch ha\u0300ng chu\u0309 l\u01b0\u0323c trong t\u01b0\u01a1ng lai g\u00e2\u0300n<\/p>\n<\/div>\n

Ca\u0301c th\u00f3i quen mua s\u1eafm c\u1ee7a gen Z<\/b><\/h2>\n

D\u01b0\u01a1\u0301i \u0111\u00e2y la\u0300 m\u00f4\u0323t s\u00f4\u0301 th\u00f3i quen mua s\u1eafm c\u1ee7a gen Z:<\/span><\/strong><\/p>\n

\u0110\u1ecdc \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m<\/b><\/h3>\n

Th\u1ebf h\u1ec7 Z th\u01b0\u1eddng xuy\u00ean t\u00ecm ki\u1ebfm th\u00f4ng tin s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua s\u1eafm. Theo <\/span>Business Dit<\/span>, gen Z t\u00ecm th\u1ea5y c\u1ea3m h\u1ee9ng v\u00e0 th\u00f4ng tin mua h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, bao g\u1ed3m: m\u1ea1ng x\u00e3 h\u1ed9i (47%) v\u00e0 trang web mua s\u1eafm (51%).<\/span><\/p>\n

Th\u00f3i quen c\u1ee7a gen Z l\u00e0 \u0111\u1ecdc \u0111\u00e1nh gi\u00e1, xem video \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 tham gia c\u00e1c di\u1ec5n \u0111\u00e0n \u0111\u1ec3 c\u00f3 \u00fd ki\u1ebfn t\u1eeb ng\u01b0\u1eddi d\u00f9ng kh\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ch\u1eafc ch\u1eafn v\u00e0 \u0111\u00e1ng tin c\u1eady c\u1ee7a s\u1ea3n ph\u1ea9m. Nh\u01b0\u0303ng n\u00f4\u0323i dung na\u0300y \u0111\u01b0\u01a1\u0323c go\u0323i chung la\u0300 b\u0103\u0300ng ch\u01b0\u0301ng xa\u0303 h\u00f4\u0323i (social proof).<\/span><\/p>\n

L\u01a1\u0300i khuy\u00ean:<\/i><\/b> Doanh nghi\u00ea\u0323p c\u00e2\u0300n t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn. Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chia s\u1ebb \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m tr\u00ean trang web c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110\u1ea3m b\u1ea3o r\u1eb1ng quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 d\u1ec5 d\u00e0ng v\u00e0 thu\u1eadn ti\u1ec7n.<\/span><\/p>\n

S\u0103n m\u00e3 gi\u1ea3m gi\u00e1<\/b><\/h3>\n

Th\u00f3i quen \u201cs\u0103n m\u00e3 gi\u1ea3m gi\u00e1\u201d c\u1ee7a gen Z \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c h\u1ecd t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm v\u00e0 s\u1eed d\u1ee5ng c\u00e1c m\u00e3 gi\u1ea3m gi\u00e1, \u01b0u \u0111\u00e3i, ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i khi mua s\u1eafm s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.\u00a0<\/span><\/p>\n

Ng\u01b0\u1eddi mua s\u1eafm thu\u1ed9c th\u1ebf h\u1ec7 Z c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u1eadn d\u1ee5ng c\u00e1c \u0111\u1ee3t gi\u1ea3m gi\u00e1 h\u01a1n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm l\u1edbn tu\u1ed5i. C\u00f3 \u0111\u1ebfn 3\/4 gen Z cho bi\u1ebft h\u1ecd lu\u00f4n t\u00ecm ki\u1ebfm phi\u1ebfu gi\u1ea3m gi\u00e1 ho\u1eb7c m\u00e3 khuy\u1ebfn m\u00e3i tr\u01b0\u1edbc khi mua h\u00e0ng (Businessdit).<\/span><\/p>\n

V\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng th\u00f3i quen mua s\u1eafm c\u1ee7a gen Z \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 cung c\u1ea5p nh\u1eefng \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng thu\u1ed9c th\u1ebf h\u1ec7 Z:<\/span><\/p>\n

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  • \u01afu \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t d\u00e0nh ri\u00eang cho Gen Z: Theo <\/span>nghi\u00ean c\u1ee9u c\u1ee7a Onbe<\/span>, 80% gen Z v\u00e0 Millennial cho bi\u1ebft c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t khi\u1ebfn h\u1ecd trung th\u00e0nh h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n
  • Theo d\u00f5i v\u00e0 \u0111\u0103ng k\u00fd tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh sale v\u00e0 ho\u00e0n ti\u1ec1n m\u00e0 s\u00e0n TM\u0110T cung c\u1ea5p. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c s\u00e0n TM\u0110T s\u1ebd th\u00f4ng b\u00e1o v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u0111\u1eb7c quy\u1ec1n cho ng\u01b0\u1eddi b\u00e1n tr\u00ean trang web ho\u1eb7c qua email. C\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn c\u1ee7a c\u00e1c s\u00e0n TM\u0110T nh\u01b0 sale ng\u00e0y \u0111\u00f4i, sale gi\u1eefa th\u00e1ng,\u2026 v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7c bi\u1ec7t kh\u00e1c ngo\u00e0i c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh sale ch\u00ednh th\u1ee9c nh\u01b0 Black Friday,\u2026 H\u00e3y tham gia nh\u1eefng s\u1ef1 ki\u1ec7n n\u00e0y \u0111\u1ec3 t\u0103ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/li>\n<\/ul>\n
    \"S\u0103n<\/p>\n

    S\u0103n ma\u0303 gia\u0309m gia\u0301 \u2013 m\u00f4\u0323t th\u00f3i quen mua s\u1eafm c\u1ee7a gen Z<\/p>\n<\/div>\n

    \u01afu ti\u00ean s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng<\/b><\/h3>\n

    S\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0 m\u1ed9t xu h\u01b0\u1edbng mua s\u1eafm c\u1ee7a gi\u1edbi tr\u1ebb hi\u1ec7n nay. Theo b\u00e1o c\u00e1o c\u1ee7a <\/span>Firstinsight<\/span>, 62% ng\u01b0\u1eddi mua s\u1eafm thu\u1ed9c th\u1ebf h\u1ec7 Z th\u00edch mua h\u00e0ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng v\u00e0 73% trong s\u1ed1 h\u1ecd s\u1eb5n s\u00e0ng chi tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng.\u00a0<\/span><\/p>\n

    C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sau \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang t\u1ec7p kh\u00e1ch h\u00e0ng Gen Z:<\/span><\/p>\n

      \n
    • Ch\u1ee9ng nh\u1eadn v\u00e0 minh b\u1ea1ch v\u1ec1 s\u1ea3n xu\u1ea5t b\u1ec1n v\u1eefng: \u0110\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed b\u1ec1n v\u1eefng v\u00e0 c\u00f3 c\u00e1c ch\u1ee9ng nh\u1eadn li\u00ean quan nh\u01b0 \u201corganic,\u201d \u201cfair trade,\u201d ho\u1eb7c \u201ceco-friendly.\u201d Cung c\u1ea5p th\u00f4ng tin r\u00f5 r\u00e0ng v\u00e0 minh b\u1ea1ch v\u1ec1 ngu\u1ed3n g\u1ed1c v\u00e0 quy tr\u00ecnh s\u1ea3n xu\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1ea1o l\u00f2ng tin t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
    • N\u00e2ng cao \u00fd th\u1ee9c v\u1ec1 m\u00f4i tr\u01b0\u1eddng: H\u1ee3p t\u00e1c v\u1edbi t\u1ed5 ch\u1ee9c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn d\u1ecbch x\u00e3 h\u1ed9i v\u00e0 gi\u00e1o d\u1ee5c. S\u1eed d\u1ee5ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 n\u1ed9i dung tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng \u00fd th\u1ee9c v\u1ec1 v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u1ee7ng h\u1ed9 s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.\u00a0<\/span><\/li>\n
    • Th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch t\u00e1i ch\u1ebf v\u00e0 t\u00e1i s\u1eed d\u1ee5ng: T\u1ea1o ch\u00ednh s\u00e1ch t\u00e1i ch\u1ebf ho\u1eb7c t\u00e1i s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 th\u00fac \u0111\u1ea9y m\u00f4 h\u00ecnh ti\u00eau th\u1ee5 b\u1ec1n v\u1eefng. S\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u t\u00e1i ch\u1ebf ho\u1eb7c c\u00f3 kh\u1ea3 n\u0103ng t\u00e1i ch\u1ebf, gi\u00fap gi\u1ea3m l\u01b0\u1ee3ng r\u00e1c th\u1ea3i v\u00e0 s\u1eed d\u1ee5ng l\u1ea1i t\u00e0i nguy\u00ean t\u1ef1 nhi\u00ean.<\/span><\/li>\n
    • Tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng: C\u00e1c s\u1ea3n ph\u1ea9m n\u00ean tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n v\u00e0 ch\u1ee9ng ch\u1ec9 nh\u1ea5t \u0111\u1ecbnh, vi\u0301 du\u0323 nh\u01b0 h\u1ec7 th\u1ed1ng ch\u1ee9ng nh\u1eadn ISO v\u1ec1 m\u00f4i tr\u01b0\u1eddng. S\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, kh\u00f4ng g\u00e2y h\u1ea1i cho s\u1ee9c kh\u1ecfe ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u00f4ng t\u1ea1o ra ch\u1ea5t \u00f4 nhi\u1ec5m \u0111\u1ed9c h\u1ea1i.<\/span><\/li>\n<\/ul>\n

      \u01afu ti\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/b><\/h3>\n

      Theo Repota , c\u00e1c k\u00eanh mua s\u1eafm \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng bao g\u1ed3m trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi t\u1ef7 l\u1ec7 78%, m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Zalo\u2026 42% v\u00e0 \u1ee9ng d\u1ee5ng mua s\u1eafm tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng 47%. \u0110\u0103\u0323c bi\u00ea\u0323t, ty\u0309 l\u00ea\u0323 mua s\u0103\u0301m qua \u0111i\u00ea\u0323n thoa\u0323i \u0111a\u0303 t\u0103ng t\u01b0\u0300 31% l\u00ean 47% chi\u0309 trong 1 n\u0103m (t\u01b0\u0300 \u2013 2021).\u00a0<\/span><\/p>\n

      V\u00ec v\u1eady, mua s\u0103\u0301m tr\u00ean ca\u0301c \u01b0\u0301ng du\u0323ng di \u0111\u00f4\u0323ng la\u0300 xu h\u01b0\u01a1\u0301ng ti\u00eau du\u0300ng cu\u0309a gen Z. \u0110\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau trong nh\u00f3m n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u01b0u ti\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u01b0:<\/span><\/p>\n

        \n
      • T\u1ed1i \u01b0u \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng: \u0110\u1ea3m b\u1ea3o trang web v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 hi\u1ec3n th\u1ecb \u0111\u1eb9p m\u1eaft v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. C\u1ea3i thi\u1ec7n trang web \u0111\u1ec3 t\u1ea3i nhanh tr\u00ean k\u1ebft n\u1ed1i di \u0111\u1ed9ng v\u00e0 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng m\u01b0\u1ee3t m\u00e0.<\/span><\/li>\n
      • Qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i di \u0111\u1ed9ng: S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i nh\u01b0 Instagram, TikTok, Facebook,\u2026 \u0111\u1ec3 ti\u1ebfp c\u1eadn Gen Z v\u00ec h\u1ecd th\u01b0\u1eddng xuy\u00ean truy c\u1eadp v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ec1n t\u1ea3ng n\u00e0y qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. T\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng.<\/span><\/li>\n
      • Tham gia ba\u0301n ha\u0300ng tr\u00ean ca\u0301c sa\u0300n th\u01b0\u01a1ng ma\u0323i \u0111i\u00ea\u0323n t\u01b0\u0309: H\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng x\u00e3 h\u1ed9i v\u00e0 \u0111\u0103ng t\u1ea3i s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u00edch c\u1ef1c v\u00e0 thu\u1eadn ti\u1ec7n cho ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng.\u00a0<\/span><\/li>\n<\/ul>\n

        Tin t\u01b0\u1edfng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/b><\/h3>\n

        Gen Z th\u01b0\u1eddng xuy\u00ean tin t\u01b0\u1edfng v\u00e0 ch\u1ecbu \u1ea3nh h\u01b0\u1edfng t\u1eeb ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (influencers) khi h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm. \u0110\u00e2y cu\u0303ng la\u0300 ly\u0301 do ta\u0323i sao influencer marketing pha\u0301t tri\u00ea\u0309n ma\u0323nh me\u0303 trong va\u0300i n\u0103m g\u00e2\u0300n \u0111\u00e2y.<\/span><\/p>\n

        Theo <\/span>The Fintech Time<\/span>, 57% gen Z \u0111\u00e3 mua h\u00e0ng tr\u00ean Instagram d\u1ef1a tr\u00ean \u0111\u1ec1 xu\u1ea5t c\u1ee7a ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng. C\u00e1c influencers c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, h\u1ecd chia s\u1ebb \u00fd ki\u1ebfn, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, l\u00e0m c\u00e1c \u0111o\u1ea1n video h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\u2026\u00a0<\/span><\/p>\n

        \"K\u1ebft<\/p>\n

        K\u1ebft h\u1ee3p v\u1edbi influencers uy t\u00edn gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u1edbi th\u1ebf h\u1ec7 Z<\/p>\n<\/div>\n

        V\u00ec v\u1eady, doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi influencers \u0111\u1ec3 ti\u1ebfp c\u1eadn t\u1ec7p kh\u00e1ch h\u00e0ng gen Z mong mu\u1ed1n:<\/span><\/p>\n

          \n
        • H\u1ee3p t\u00e1c v\u1edbi influencers: T\u00ecm ki\u1ebfm v\u00e0 h\u1ee3p t\u00e1c v\u1edbi influencers n\u1ed5i ti\u1ebfng trong l\u0129nh v\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c c\u00f3 s\u1ef1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ed1i v\u1edbi \u0111a s\u1ed1 Gen Z. Y\u00eau c\u1ea7u h\u1ecd t\u1ea1o n\u1ed9i dung li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u1edbi c\u1ed9ng \u0111\u1ed3ng c\u1ee7a h\u1ecd.<\/span><\/li>\n
        • Ta\u0323o m\u00e3 gi\u1ea3m gi\u00e1 v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t khi h\u01a1\u0323p ta\u0301c v\u01a1\u0301i influencers \u0111\u00ea\u0309 ki\u0301ch c\u00e2\u0300u mua s\u0103\u0301m t\u01b0\u0300 nh\u01b0\u0303ng ng\u01b0\u01a1\u0300i theo do\u0303i influencer \u0111o\u0301.\u00a0<\/span><\/li>\n
        • T\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 tham gia t\u1eeb c\u1ed9ng \u0111\u1ed3ng: Khuy\u1ebfn kh\u00edch influencers t\u1ea1o ra t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u1ed9ng \u0111\u1ed3ng c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi, t\u1ed5 ch\u1ee9c th\u00e1ch th\u1ee9c, minigame, c\u00e1c cu\u1ed9c thi,\u2026 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c n\u00e0y \u0111\u1ec3 t\u1ea1o ra s\u1ef1 quan t\u00e2m v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111a chi\u1ec1u v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n

          Thanh to\u00e1n online<\/b><\/h3>\n

          Theo <\/span>Insiderintelligence<\/span>, t\u1ef7 l\u1ec7 gen Z s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng thanh to\u00e1n di \u0111\u1ed9ng \u0111\u1ec3 thanh to\u00e1n d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd t\u0103ng t\u1eeb 5% l\u00ean 19% trong t\u01b0\u01a1ng lai. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 tr\u1ea3i nghi\u1ec7m thanh to\u00e1n online m\u00e0 th\u1ebf h\u1ec7 Z \u0111\u00e1nh gi\u00e1 cao:<\/span><\/p>\n

            \n
          • Thanh to\u00e1n nhanh ch\u00f3ng v\u00e0 \u0111\u01a1n gi\u1ea3n: Th\u1ebf h\u1ec7 Z th\u00edch tr\u1ea3i nghi\u1ec7m thanh to\u00e1n nhanh ch\u00f3ng v\u00e0 \u0111\u01a1n gi\u1ea3n m\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0m nhi\u1ec1u b\u01b0\u1edbc ph\u1ee9c t\u1ea1p. V\u00ed d\u1ee5: T\u00edch h\u1ee3p t\u00ednh n\u0103ng l\u01b0u th\u00f4ng tin thanh to\u00e1n \u0111\u1ec3 gi\u1ea3m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n
          • Li\u00ean k\u1ebft v\u1edbi ng\u00e2n h\u00e0ng v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed: K\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi ng\u00e2n h\u00e0ng ho\u1eb7c v\u00ed \u0111i\u1ec7n t\u1eed gi\u00fap t\u0103ng c\u01b0\u1eddng t\u00ednh an to\u00e0n v\u00e0 ti\u1ec7n \u00edch cho ng\u01b0\u1eddi d\u00f9ng. V\u00ed d\u1ee5: Cung c\u1ea5p kh\u1ea3 n\u0103ng li\u00ean k\u1ebft t\u00e0i kho\u1ea3n ng\u00e2n h\u00e0ng v\u1edbi \u1ee9ng d\u1ee5ng thanh to\u00e1n, gi\u00fap ng\u01b0\u1eddi d\u00f9ng ki\u1ec3m so\u00e1t t\u00e0i ch\u00ednh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/li>\n
          • S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn: Th\u1ebf h\u1ec7 Z sinh ra trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n. V\u00ec v\u1eady, h\u1ecd y\u00eau c\u1ea7u v\u00e0 mong mu\u1ed1n c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m thanh to\u00e1n m\u01b0\u1ee3t m\u00e0, kh\u00f4ng g\u1eb7p l\u1ed7i k\u1ef9 thu\u1eadt. V\u00ed d\u1ee5: T\u00edch h\u1ee3p t\u00ednh n\u0103ng thanh to\u00e1n nh\u1eadn di\u1ec7n v\u00e2n tay, nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t ho\u1eb7c c\u1ea3m bi\u1ebfn v\u00e2n tay tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111\u1ec3 x\u00e1c th\u1ef1c giao d\u1ecbch.<\/span><\/li>\n
          • Th\u00f4ng b\u00e1o v\u00e0 c\u1eadp nh\u1eadt th\u1eddi gian th\u1ef1c: Cung c\u1ea5p th\u00f4ng b\u00e1o v\u00e0 c\u1eadp nh\u1eadt ng\u01b0\u1eddi d\u00f9ng v\u1ec1 t\u00ecnh tr\u1ea1ng thanh to\u00e1n v\u00e0 giao d\u1ecbch ngay l\u1eadp t\u1ee9c. V\u00ed d\u1ee5: G\u1eedi th\u00f4ng b\u00e1o qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng khi thanh to\u00e1n th\u00e0nh c\u00f4ng ho\u1eb7c khi g\u1eb7p v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft.<\/span><\/li>\n<\/ul>\n

            Mua s\u1eafm theo xu h\u01b0\u1edbng nhi\u1ec1u h\u01a1n l\u00e0 mua v\u00ec c\u1ea7n thi\u1ebft<\/b><\/h3>\n

            M\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m quan tr\u1ecdng v\u00e0 th\u00fa v\u1ecb trong h\u00e0nh vi mua s\u1eafm c\u1ee7a gen Z l\u00e0 h\u1ecd th\u01b0\u1eddng mua theo xu h\u01b0\u1edbng h\u01a1n l\u00e0 mua theo nhu c\u1ea7u th\u1ef1c t\u1ebf. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c ngu\u1ed3n truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c, n\u01a1i xu h\u01b0\u1edbng m\u1edbi, s\u1ea3n ph\u1ea9m m\u1edbi, \u00fd ki\u1ebfn c\u1ee7a influencers c\u00f3 th\u1ec3 lan truy\u1ec1n nhanh ch\u00f3ng v\u00e0 t\u1ea1o n\u00ean m\u1ed9t l\u00e0n s\u00f3ng mua s\u1eafm.\u00a0<\/span><\/p>\n

            Doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sau \u0111\u1ec3 nhanh ch\u00f3ng b\u1eaft k\u1ecbp xu h\u01b0\u1edbng, ti\u1ebfp c\u1eadn t\u1ec7p kh\u00e1ch h\u00e0ng gen Z:<\/span><\/p>\n

              \n
            • Theo d\u00f5i v\u00e0 hi\u1ec3u r\u00f5 xu h\u01b0\u1edbng m\u1ea1ng x\u00e3 h\u1ed9i: Gen Z th\u01b0\u1eddng xuy\u00ean theo d\u00f5i v\u00e0 tham gia v\u00e0o c\u00e1c xu h\u01b0\u1edbng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t l\u00e0n s\u00f3ng mua s\u1eafm. Gen Z th\u01b0\u1eddng xuy\u00ean mua s\u1eafm \u0111\u1ec3 tham gia c\u00e1c xu h\u01b0\u1edbng th\u1eddi trang, l\u00e0m \u0111\u1eb9p, v\u00e0 v\u0103n h\u00f3a.. nh\u1eb1m b\u1eaft k\u1ecbp c\u1ed9ng \u0111\u1ed3ng v\u00e0 theo \u0111u\u1ed5i s\u1ef1 n\u1ed5i ti\u1ebfng. Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n li\u00ean t\u1ee5c c\u1eadp nh\u1eadt th\u00f4ng tin v\u00e0 \u0111\u00e1nh gi\u00e1 v\u1ec1 c\u00e1c xu h\u01b0\u1edbng \u0111\u1ec3 t\u1ea1o n\u1ed9i dung ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y.<\/span><\/li>\n<\/ul>\n
              \"Mua<\/p>\n

              Mua s\u1eafm theo xu h\u01b0\u1edbng nhi\u1ec1u h\u01a1n l\u00e0 mua v\u00ec c\u1ea7n thi\u1ebft \u2013 th\u00f3i quen mua s\u1eafm c\u1ee7a gen Z<\/p>\n<\/div>\n

                \n
              • T\u1ea1o ra s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb linh ho\u1ea1t: \u0110\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 nhanh ch\u00f3ng th\u00edch \u1ee9ng v\u1edbi xu h\u01b0\u1edbng m\u1edbi. Chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u0169ng n\u00ean linh ho\u1ea1t v\u00e0 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean s\u1ef1 thay \u0111\u1ed5i c\u1ee7a c\u00e1c xu h\u01b0\u1edbng m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/li>\n
              • H\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng: Th\u1ebf h\u1ec7 Z th\u01b0\u1eddng xuy\u00ean theo d\u00f5i c\u00e1c influencers v\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 c\u1eadp nh\u1eadt xu h\u01b0\u1edbng m\u1edbi v\u00e0 s\u1ea3n ph\u1ea9m hot. H\u1ecd c\u00f3 xu h\u01b0\u1edbng mua s\u1eafm nh\u1eefng s\u1ea3n ph\u1ea9m n\u1ed5i ti\u1ebfng v\u00e0 ph\u1ed5 bi\u1ebfn \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 hi\u1ec7n \u0111\u1ea1i v\u00e0 \u0111\u00fang m\u1ed1t. H\u1ee3p t\u00e1c v\u1edbi c\u00e1c ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, c\u00f3 \u1ea3nh h\u01b0\u1edfng, c\u00f3 uy t\u00edn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ta\u0323o ra ho\u0103\u0323c b\u1eaft k\u1ecbp xu h\u01b0\u1edbng, nhanh ch\u00f3ng ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.\u00a0<\/span><\/li>\n<\/ul>\n

                Vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 hi\u1ec3u r\u00f5 nh\u1eefng th\u00f3i quen mua s\u1eafm c\u1ee7a gen z kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 c\u00f2n \u0111\u1eb7t c\u01a1 s\u1edf cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3. \u0110\u1ed1i di\u1ec7n Gen Z, doanh nghi\u1ec7p c\u1ea7n linh ho\u1ea1t, t\u00edch c\u1ef1c v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111a chi\u1ec1u. Nh\u1eefng doanh nghi\u1ec7p n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c tinh th\u1ea7n n\u00e0y s\u1ebd c\u00f3 c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc v\u00e0 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng Gen Z \u2013 nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ee7 ch\u1ed1t trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

                Xem th\u00eam:<\/em><\/strong><\/p>\n

                5 c\u00e1ch s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m cho Gen Z \u2013 kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c c\u1ee7a t\u01b0\u01a1ng lai<\/em><\/strong><\/p>\n

                \u00a0<\/em><\/strong><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                Th\u1ebf h\u1ec7 Z bao g\u00f4\u0300m nh\u01b0\u0303ng ng\u01b0\u01a1\u0300i sinh ra t\u1eeb n\u0103m 1997 \u0111\u1ebfn n\u0103m 2012. \u0110\u00e2y la\u0300 m\u00f4\u0323t t\u00ea\u0323p kha\u0301ch ha\u0300ng co\u0301 s\u01b0\u0301c mua l\u01a1\u0301n hi\u00ea\u0323n ta\u0323i va\u0300 se\u0303 tr\u01a1\u0309 tha\u0300nh t\u00ea\u0323p kha\u0301ch chu\u0309 ch\u00f4\u0301t cu\u0309a ph\u00e2\u0300n l\u01a1\u0301n doanh nghi\u00ea\u0323p trong t\u01b0\u01a1ng lai g\u00e2\u0300n. Do \u0111o\u0301, ti\u0300m hi\u00ea\u0309u v\u00ea\u0300\u00a0th\u00f3i quen mua s\u1eafm c\u1ee7a gen Z la\u0300 \u0111i\u00ea\u0300u t\u00e2\u0301t y\u00ea\u0301u giu\u0301p doanh nghi\u00ea\u0323p \u0111i theo la\u0300n so\u0301ng thi\u0323 tr\u01b0\u01a1\u0300ng.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51513"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51513"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51513\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}