{"id":51522,"date":"2023-12-20T00:26:58","date_gmt":"2023-12-19T17:26:58","guid":{"rendered":"https:\/\/masterskills.org\/blog\/noi-dau-khach-hang-la-gi-cach-giai-quyet-noi-dau-cua-khach-hang.html"},"modified":"2023-12-20T00:26:58","modified_gmt":"2023-12-19T17:26:58","slug":"noi-dau-khach-hang-la-gi-cach-giai-quyet-noi-dau-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/noi-dau-khach-hang-la-gi-cach-giai-quyet-noi-dau-cua-khach-hang.html","title":{"rendered":"N\u1ed7i \u0111au kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00e1ch gi\u1ea3i quy\u1ebft n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
N\u1ed7i \u0111au kh\u00e1ch h\u00e0ng (customer pain points) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef trong marketing. Hi\u1ec3u \u0111\u01b0\u1ee3c n\u1ed7i \u0111au kh\u00e1ch h\u00e0ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 marketers hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd. Khi l\u00e0m kinh doanh, \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, m\u1ecdi th\u1ee9 doanh nghi\u1ec7p t\u1ea1o ra v\u00e0 truy\u1ec1n t\u1ea3i bao g\u1ed3m s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u00f4ng \u0111i\u1ec7p, ch\u00ednh s\u00e1ch, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng\u2026 \u0111\u1ec1u ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ecdc n\u1eafm r\u00f5 c\u00e1c n\u1ed7i \u0111au kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn\u00a0 v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft ph\u00f9 h\u1ee3p.<\/span><\/p>\n

N\u1ed7i \u0111au kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/b><\/h2>\n

N\u1ed7i \u0111au kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1, kh\u00f3 kh\u0103n li\u00ean quan \u0111\u1ebfn qu\u00e1 tr\u00ecnh t\u00ecm hi\u1ec3u, mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 hi\u1ec7n t\u1ea1i \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.\u00a0<\/span><\/p>\n

Chi ti\u1ebft h\u01a1n, n\u1ed7i \u0111au kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng nhu c\u1ea7u m\u00e0 kh\u00e1ch h\u00e0ng mong mu\u1ed1n \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng nh\u01b0ng ch\u01b0a nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0y, doanh nghi\u1ec7p s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n c\u00e1c tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u00fap h\u1ecd th\u1ecfa m\u00e3n v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p.<\/span><\/p>\n

\"N\u1ed7i<\/p>\n

N\u1ed7i \u0111au kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft<\/p>\n<\/div>\n

T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n t\u00ecm ra n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng?<\/b><\/h2>\n

T\u00ecm ra n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do t\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n t\u00ecm ra n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng:<\/span><\/p>\n

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  • C\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3<\/b>: B\u1eb1ng vi\u1ec7c hi\u1ec3u r\u00f5 n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd.<\/span><\/li>\n
  • S\u00e1ng t\u1ea1o s\u1ea3n ph\u1ea9m<\/b>: Hi\u1ec3u r\u00f5 n\u1ed7i \u0111au ch\u01b0a \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi.<\/span><\/li>\n
  • X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/b>: L\u1eafng nghe, \u0111\u1ed3ng c\u1ea3m v\u00e0 gi\u1ea3i quy\u1ebft n\u1ed7i \u0111au kh\u00e1ch h\u00e0ng gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa hai b\u00ean.<\/span><\/li>\n
  • T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/b>: X\u00e2y d\u1ef1ng n\u1ed9i dung ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/li>\n
  • \u0110\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/b>: Khi th\u1ea5u hi\u1ec3u n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ed5 ch\u1ee9c d\u1ec5 d\u00e0ng duy tr\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng d\u00e0i h\u1ea1n v\u00ec c\u00f3 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi m\u00f4i tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed5i.<\/span><\/li>\n<\/ul>\n

    H\u01b0\u1edbng d\u1eabn x\u00e1c \u0111\u1ecbnh n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n

    \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mong mu\u1ed1n. Mu\u1ed1n l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 b\u01b0\u1edbc kh\u00f4ng th\u1ec3 b\u1ecf qua. \u0110\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 v\u1ea1ch ra h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch t\u1ea1o b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u chi ti\u1ebft c\u00e1c giai \u0111o\u1ea1n v\u00e0 c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. T\u1eeb \u0111\u00e2y, b\u1ea1n s\u1ebd t\u00ecm \u0111\u01b0\u1ee3c c\u00e1c n\u1ed7i \u0111au chung c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

    Trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm ra n\u1ed7i \u0111au kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ecd. Ph\u01b0\u01a1ng ph\u00e1p tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp l\u00e0 gi\u1ea3i ph\u00e1p tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i. M\u1ed9t s\u1ed1 c\u00e1ch tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp gi\u00fap doanh nghi\u1ec7p \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o l\u00e0:<\/span><\/p>\n

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    • K\u1ebft n\u1ed1i t\u1ee9c th\u00ec v\u1edbi kh\u00e1ch h\u00e0ng<\/b>: K\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c tin nh\u1eafn, b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh nhanh ch\u00f3ng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p.<\/span><\/li>\n
    • Thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb kh\u00e1ch h\u00e0ng<\/b>: T\u1eeb nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n, b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i thu th\u1eadp nhi\u1ec1u d\u1eef li\u1ec7u m\u1edbi t\u1eeb kh\u00e1ch h\u00e0ng. L\u00fac n\u00e0y, vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng g\u1eb7p c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng d\u1ec5 d\u00e0ng h\u01a1n.<\/span><\/li>\n<\/ul>\n
      \"K\u1ebft<\/p>\n

      K\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u00ecm ra n\u1ed7i \u0111au c\u1ee7a h\u1ecd<\/p>\n<\/div>\n

      4 n\u1ed7i \u0111au ph\u1ed5 bi\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

      \u0110\u1ec3 v\u01b0\u1ee3t qua \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, b\u1ea1n c\u1ea7n ph\u1ea3i x\u1eed l\u00fd t\u1ed1t h\u01a1n nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 nh\u1eefng n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec\u00a0 v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft.<\/span><\/p>\n

      N\u1ed7i \u0111au v\u1ec1 t\u00e0i ch\u00ednh<\/b><\/h3>\n

      \u201cFinancial pain point\u201d \u2013 \u0110i\u1ec3m kh\u00f3 kh\u0103n v\u1ec1 t\u00e0i ch\u00ednh l\u00e0 t\u00ecnh hu\u1ed1ng x\u1ea3y ra khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y gi\u1ea3i ph\u00e1p hi\u1ec7n t\u1ea1i \u0111\u00f2i h\u1ecfi h\u1ecd ph\u1ea3i chi tr\u1ea3 m\u1ed9t kho\u1ea3n ti\u1ec1n qu\u00e1 l\u1edbn. \u0110i\u1ec1u n\u00e0y l\u00e0m cho h\u1ecd c\u1ea3m th\u1ea5y b\u1ea5t l\u1ee3i, mu\u1ed1n c\u1eaft gi\u1ea3m chi ph\u00ed v\u00e0 kh\u00f4ng tho\u1ea3i m\u00e1i khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00f3. \u0110\u00e2y c\u0169ng l\u00e0 n\u1ed7i \u0111au kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u g\u1eb7p ph\u1ea3i. Th\u1eadm ch\u00ed, ngay c\u1ea3 khi kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1eadt s\u1ef1 kh\u00f3 kh\u0103n v\u1ec1 t\u00e0i ch\u00ednh, h\u1ecd v\u1eabn l\u00f4i n\u1ed7i \u0111au n\u00e0y ra \u0111\u1ec3 m\u1eb7c c\u1ea3, hay tr\u00ec ho\u00e3n vi\u1ec7c mua h\u00e0ng.<\/span><\/p>\n

      N\u1ed7i \u0111au v\u1ec1 t\u00e0i ch\u00ednh c\u00f3 th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb c\u1ea3 doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nguy\u00ean nh\u00e2n \u0111\u1ec3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p.<\/span><\/p>\n

      M\u1ed9t s\u1ed1 n\u1ed7i \u0111au m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t bao g\u1ed3m:<\/span><\/p>\n

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      • Kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp h\u1ea1n ch\u1ebf khi\u1ebfn h\u1ecd kh\u00f4ng th\u1ec3 chi tr\u1ea3 cho nh\u1eefng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1eaft ti\u1ec1n.<\/span><\/li>\n
      • Kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u ti\u1ebft ki\u1ec7m ti\u1ec1n, khi\u1ebfn h\u1ecd ph\u1ea3i c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi mua s\u1eafm.<\/span><\/li>\n<\/ul>\n

        Nh\u1eefng v\u1ea5n \u0111\u1ec1 tr\u00ean t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd t\u1edbi \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 gi\u00e1 chi ph\u00ed c\u1ea7n b\u1ecf ra \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.\u00a0<\/span><\/p>\n

        B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng n\u1ed7i \u0111au t\u00e0i ch\u00ednh n\u00e0y c\u0169ng c\u00f3 th\u1ec3 do doanh nghi\u1ec7p t\u1ea1o ra n\u1ebfu h\u1ecd \u0111\u1ecbnh gi\u00e1 sai so v\u1edbi ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, c\u1ee5 th\u1ec3 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5:<\/span><\/p>\n

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        • \u0110\u01b0a ra m\u1ee9c gi\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 qu\u00e1 cao so v\u1edbi trung b\u00ecnh th\u1ecb tr\u01b0\u1eddng<\/span><\/li>\n
        • T\u1ed3n t\u1ea1i c\u00e1c lo\u1ea1i ph\u00ed ph\u00e1t sinh khi d\u00f9ng s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/li>\n
        • Chi ph\u00ed duy tr\u00ec s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cao.<\/span><\/li>\n
        • Kh\u00f4ng c\u00f3 ch\u00ednh s\u00e1ch thanh to\u00e1n, \u0111\u1ed5i tr\u1ea3, ho\u00e0n ti\u1ec1n linh ho\u1ea1t.\u00a0<\/span><\/li>\n
        • Chi ph\u00ed v\u1eadn chuy\u1ec3n l\u1edbn.<\/span><\/li>\n<\/ul>\n

          Nh\u1eefng \u0111i\u1ec3m \u0111au v\u1ec1 t\u00e0i ch\u00ednh n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng suy ngh\u0129 v\u1ec1 vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.\u00a0<\/span><\/p>\n

          \"Gi\u00e1<\/p>\n

          Gi\u00e1 s\u1ea3n ph\u1ea9m l\u1edbn khi\u1ebfn kh\u00e1ch h\u00e0ng c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi mua<\/p>\n<\/div>\n

          L\u1eddi khuy\u00ean v\u1ec1 gi\u1ea3i ph\u00e1p<\/b>: M\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u l\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ea5y r\u1eb1ng gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c khi ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 \u0111\u00e1ng \u0111\u1ea7u t\u01b0.<\/span><\/p>\n

          Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean nh\u1eefng nguy\u00ean nh\u00e2n ph\u1ed5 bi\u1ebfn nh\u01b0 sau:<\/span><\/p>\n

            \n
          • \u0110\u1ea9y m\u1ea1nh truy\u1ec1n th\u00f4ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 gi\u00e1 c\u1ea3 t\u01b0\u01a1ng x\u1ee9ng v\u1edbi gi\u00e1 tr\u1ecb nh\u1eadn l\u1ea1i<\/span><\/li>\n
          • N\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 h\u1ecd thay \u0111\u1ed5i k\u1ef3 v\u1ecdng th\u1ea5p v\u1ec1 gi\u00e1 c\u1ea3.\u00a0<\/span><\/li>\n<\/ul>\n

            Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu doanh nghi\u1ec7p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eadn th\u1ea5y gi\u00e1 b\u00e1n cao h\u01a1n so v\u1edbi gi\u00e1 tr\u1ecb th\u00ec c\u00f3 th\u1ec3 tham kh\u1ea3o m\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p sau:<\/span><\/p>\n

              \n
            • \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd<\/b>: Doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
            • R\u00f5 r\u00e0ng v\u1ec1 ph\u00ed \u1ea9n<\/b>: Doanh nghi\u1ec7p c\u1ea7n c\u00f4ng khai t\u1ea5t c\u1ea3 c\u00e1c kho\u1ea3n ph\u00ed li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ngay t\u1eeb \u0111\u1ea7u.<\/span><\/li>\n
            • Gi\u1ea3m chi ph\u00ed s\u1eed d\u1ee5ng<\/b>: Doanh nghi\u1ec7p c\u1ea7n t\u00ecm c\u00e1ch gi\u1ea3m chi ph\u00ed s\u1eed d\u1ee5ng cho kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 cung c\u1ea5p ch\u01b0\u01a1ng tr\u00ecnh b\u1ea3o d\u01b0\u1ee1ng mi\u1ec5n ph\u00ed, gi\u1ea3m ph\u00ed s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 \u0111i k\u00e8m,\u2026<\/span><\/li>\n
            • \u0110i\u1ec1u ch\u1ec9nh c\u1ea5u tr\u00fac chi ph\u00ed<\/b>: Doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t l\u1ea1i c\u1ea5u tr\u00fac chi ph\u00ed c\u1ee7a m\u00ecnh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng kho\u1ea3n c\u00f3 th\u1ec3 c\u1eaft gi\u1ea3m ho\u1eb7c t\u1ed1i \u01b0u h\u00f3a.<\/span><\/li>\n
            • T\u00ecm ki\u1ebfm c\u00e1c nh\u00e0 cung c\u1ea5p gi\u00e1 r\u1ebb h\u01a1n<\/b>: Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c nh\u00e0 cung c\u1ea5p gi\u00e1 r\u1ebb h\u01a1n \u0111\u1ec3 gi\u1ea3m chi ph\u00ed \u0111\u1ea7u v\u00e0o.<\/span><\/li>\n<\/ul>\n

              N\u1ed7i \u0111au v\u1ec1 quy tr\u00ecnh<\/b><\/h3>\n

              Process pain point (\u0111i\u1ec3m \u0111au trong quy tr\u00ecnh) l\u00e0 nh\u1eefng kh\u00eda c\u1ea1nh li\u00ean quan \u0111\u1ebfn vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c quy tr\u00ecnh, qu\u00e1 tr\u00ecnh mua s\u1eafm s\u1ea3n ph\u1ea9m, tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 ho\u1eb7c ho\u00e0n th\u00e0nh c\u00e1c quy tr\u00ecnh theo c\u00e1ch l\u1ed7i th\u1eddi ho\u1eb7c kh\u00f4ng hi\u1ec7u qu\u1ea3. M\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 quy tr\u00ecnh m\u00e0 doanh nghi\u1ec7p c\u1ea7n n\u1eafm r\u00f5 l\u00e0:\u00a0<\/span><\/p>\n

                \n
              • \u0110\u1ed9i ng\u0169 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng kh\u00f4ng chuy\u00ean nghi\u1ec7p.\u00a0<\/span><\/li>\n
              • S\u1ef1 m\u00e2u thu\u1eabn trong quy tr\u00ecnh l\u00e0m vi\u1ec7c d\u1eabn \u0111\u1ebfn sai l\u1ec7ch th\u00f4ng tin khi doanh nghi\u1ec7p cung c\u1ea5p cho kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/li>\n
              • Ph\u1ea7n m\u1ec1m\/\u1ee9ng d\u1ee5ng s\u1eed d\u1ee5ng \u0111\u00e3 l\u1ed7i th\u1eddi v\u00e0 kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u hi\u1ec7n t\u1ea1i.<\/span><\/li>\n<\/ul>\n
                \"Quy<\/p>\n

                Quy tr\u00ecnh mua kh\u00f3 kh\u0103n khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu<\/p>\n<\/div>\n

                L\u1eddi khuy\u00ean v\u1ec1 gi\u1ea3i ph\u00e1p<\/b>: M\u1ed9t quy tr\u00ecnh mua h\u00e0ng ph\u1ee9c t\u1ea1p c\u00f3 th\u1ec3 l\u00e0m cho vi\u1ec7c mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u1edf n\u00ean phi\u1ec1n to\u00e1i v\u00e0 l\u00e0m m\u1ea5t nhi\u1ec1u th\u1eddi gian c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu ph\u00e1t hi\u1ec7n \u0111i\u1ec3m \u0111au n\u00e0y, h\u00e3y ti\u1ebfn h\u00e0nh t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh theo g\u1ee3i \u00fd sau:\u00a0<\/span><\/p>\n

                  \n
                • \u0110\u01b0a ra quy tr\u00ecnh mua h\u00e0ng c\u01a1 b\u1ea3n trong v\u00e0i b\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y r\u00fat ng\u1eafn th\u1eddi gian mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/li>\n
                • Cung c\u1ea5p \u0111a\u00a0t\u00f9y ch\u1ecdn thanh to\u00e1n. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng ch\u1ec9 ho\u00e0n t\u1ea5t quy tr\u00ecnh n\u1ebfu doanh nghi\u1ec7p cung c\u1ea5p ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n thu\u1eadn ti\u1ec7n v\u1edbi h\u1ecd.<\/span><\/li>\n<\/ul>\n

                  N\u1ed7i \u0111au v\u1ec1 n\u0103ng su\u1ea5t<\/b><\/h3>\n

                  \u201cProductivity pain point\u201d (\u0111i\u1ec3m \u0111au v\u1ec1 n\u0103ng su\u1ea5t) xu\u1ea5t hi\u1ec7n khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian khi t\u00ecm ki\u1ebfm v\u00e0 s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p hi\u1ec7n t\u1ea1i. H\u1ecd \u0111ang t\u00ecm ki\u1ebfm c\u00e1ch s\u1eed d\u1ee5ng th\u1eddi gian m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1edbi tr\u1ea3i nghi\u1ec7m d\u1ec5 d\u00e0ng h\u01a1n. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec3m \u0111au v\u1ec1 n\u0103ng su\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 bao g\u1ed3m:<\/span><\/p>\n

                    \n
                  • M\u1ea5t th\u1eddi gian t\u00ecm hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/span><\/li>\n
                  • Hi\u1ec7u su\u1ea5t c\u1ee7a d\u1ecbch v\u1ee5 kh\u00f4ng \u0111\u1ea1t nh\u01b0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n

                    L\u1eddi khuy\u00ean v\u1ec1 gi\u1ea3i ph\u00e1p<\/b>: \u0110\u1ec3 gi\u1ea3i quy\u1ebft n\u1ed7i \u0111au n\u00e0y, b\u1ea1n c\u1ea7n thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng r\u1eb1ng gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap h\u1ecd ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c. H\u00e3y s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u1ec3 gi\u1ea3i th\u00edch c\u00e1ch s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap h\u1ecd th\u1ef1c s\u1ef1 t\u1ed1i \u01b0u th\u1eddi gian trong cu\u1ed9c s\u1ed1ng.<\/span><\/p>\n

                    N\u1ed7i \u0111au v\u1ec1 v\u1ea5n \u0111\u1ec1 h\u1ed7 tr\u1ee3<\/b><\/h3>\n

                    Theo <\/span>Hubspot<\/span>, c\u00f3 t\u1edbi 68% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng mang l\u1ea1i tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t. \u0110i\u1ec1u n\u00e0y c\u0169ng ng\u1ea7m kh\u1eb3ng \u0111\u1ecbnh, n\u1ebfu ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng kh\u00f4ng t\u1ed1t, kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y b\u1ea3n th\u00e2n kh\u00f4ng \u0111\u01b0\u1ee3c nh\u1eadn s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ea7n thi\u1ebft khi t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p. H\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng \u0111\u1ec1u mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3.\u00a0Nh\u1eefng\u00a0n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 v\u1ea5n \u0111\u1ec1 nh\u1eadn h\u1ed7 tr\u1ee3 m\u00e0 doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd l\u00e0:<\/span><\/p>\n

                      \n
                    • Ph\u1ea3n h\u1ed3i ch\u1eadm tr\u1ec5<\/b>: N\u1ebfu kh\u00e1ch h\u00e0ng ch\u1edd qu\u00e1 l\u00e2u, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y kh\u00f4ng h\u00e0i l\u00f2ng.<\/span><\/li>\n
                    • Thi\u1ebfu ki\u1ebfn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m<\/b>: Nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3 kh\u00f4ng c\u00f3 th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 v\u00e0 ch\u00ednh x\u00e1c v\u1ec1 s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng ho\u00e0i nghi v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/span><\/li>\n<\/ul>\n

                      L\u1eddi khuy\u00ean v\u1ec1 gi\u1ea3i ph\u00e1p<\/b>: M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 v\u01b0\u1ee3t qua s\u1ef1 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 h\u1ed7 tr\u1ee3 qua c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 (botchat ho\u1eb7c t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp). \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng nh\u1eadn h\u1ed7 tr\u1ee3 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 nh\u1eadn th\u00f4ng tin ch\u00ednh x\u00e1c v\u1ec1 d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n

                      Doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p h\u1ed7 tr\u1ee3 v\u00e0 d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u00e1c theo th\u1eddi gian th\u1ef1c th\u00f4ng qua t\u00ednh n\u0103ng livechat. \u0110i\u1ec1u n\u00e0y n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, cho ph\u00e9p h\u1ecd nh\u1eadn c\u00e2u tr\u1ea3 l\u1eddi nhanh ch\u00f3ng cho m\u1ecdi truy v\u1ea5n.<\/span><\/p>\n

                      \"C\u1ea7n<\/p>\n

                      C\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o qu\u00e1 tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

                      \u0110\u1eb7c bi\u1ec7t, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c livestream gi\u1ea3i \u0111\u00e1p \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 th\u00f4ng qua tr\u00f2 chuy\u1ec7n c\u00e1 nh\u00e2n h\u00f3a. B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng n\u00ean th\u01b0\u1eddng xuy\u00ean t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o \u0111\u1ec3 c\u1eadp nh\u1eadt c\u00e1c t\u00ednh n\u0103ng m\u1edbi nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng.<\/span><\/p>\n

                      Vi\u1ec7c hi\u1ec3u r\u00f5 v\u00e0 gi\u1ea3i quy\u1ebft n\u1ed7i \u0111au kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng b\u1ec1n v\u1eefng v\u00e0 th\u00e0nh c\u00f4ng trong kinh doanh. B\u1eb1ng c\u00e1ch l\u1eafng nghe v\u00e0 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a h\u1ecd, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p t\u1ed1t h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3 kinh doanh m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 ti\u1ebfn b\u1ed9 c\u1ee7a t\u1ed5 ch\u1ee9c.\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                      N\u1ed7i \u0111au kh\u00e1ch h\u00e0ng (customer pain points) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef trong marketing. Hi\u1ec3u \u0111\u01b0\u1ee3c n\u1ed7i \u0111au kh\u00e1ch h\u00e0ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 marketers hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd. Khi l\u00e0m kinh doanh, \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, m\u1ecdi th\u1ee9 doanh nghi\u1ec7p t\u1ea1o ra v\u00e0 truy\u1ec1n t\u1ea3i bao g\u1ed3m s\u1ea3n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51522"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51522"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51522\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}