{"id":51537,"date":"2023-12-20T00:29:46","date_gmt":"2023-12-19T17:29:46","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ap-dung-upsell-trong-cac-doanh-nghiep-saas-va-e-commerce.html"},"modified":"2023-12-20T00:29:46","modified_gmt":"2023-12-19T17:29:46","slug":"ap-dung-upsell-trong-cac-doanh-nghiep-saas-va-e-commerce","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ap-dung-upsell-trong-cac-doanh-nghiep-saas-va-e-commerce.html","title":{"rendered":"\u00c1p d\u1ee5ng Upsell trong c\u00e1c doanh nghi\u1ec7p SAAS v\u00e0 E-commerce"},"content":{"rendered":"
T\u00f9y v\u00e0o l\u0129nh v\u1ef1c kinh doanh, m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng m\u00e0 m\u1ed7i doanh nghi\u1ec7p c\u00f3 c\u00e1ch \u00e1p d\u1ee5ng chi\u1ebfn thu\u1eadt upsell kh\u00e1c nhau. B\u00e0i vi\u1ebft n\u00e0y Masterskills chia s\u1ebb m\u1ed9t v\u00e0i v\u00ed d\u1ee5 m\u00e0 c\u00e1c doanh nghi\u1ec7p SAAS v\u00e0 E-Commerce \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng.<\/p>\n

1. Upsell trong \u1ee9ng d\u1ee5ng (In-App)<\/strong>
\nKhi l\u01b0\u1ee3ng l\u01b0u tr\u1eef kh\u1ea3 d\u1ee5ng trong Dropbox c\u1ee7a b\u1ea1n s\u1eafp h\u1ebft, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c g\u1ee3i \u00fd n\u00e2ng c\u1ea5p m\u1ed7i khi ki\u1ec3m tra l\u01b0u l\u01b0\u1ee3ng kh\u1ea3 d\u1ee5ng c\u1ee7a \u1ee9ng d\u1ee5ng. V\u00e0 khi Dropbox c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u1ea7y, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng c\u1ea5p ngay trong \u1ee9ng d\u1ee5ng:<\/p>\n

\"C\u00e1ch<\/p>\n

C\u00e1ch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 th\u00eam dung l\u01b0\u1ee3ng dropbox<\/p>\n<\/div>\n

Cung c\u1ea5p upsell trong \u1ee9ng d\u1ee5ng \u2013 v\u00e0o th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u1ecba \u0111i\u1ec3m th\u00edch h\u1ee3p \u2013 s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng bi\u1ebft v\u00e0 nh\u1edb r\u1eb1ng c\u00f3 m\u1ed9t gi\u1ea3i ph\u00e1p c\u00f3 s\u1eb5n khi v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd xu\u1ea5t hi\u1ec7n.<\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/em>: In-app upsell, mi\u1ec5n l\u00e0 ch\u00fang l\u00e0m r\u00f5 \u0111\u01b0\u1ee3c t\u1ea1i sao kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c l\u1ee3i khi s\u1eed d\u1ee5ng ch\u00fang, c\u00f3 th\u1ec3 l\u00e0 c\u00e1ch th\u1ee9c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 kh\u00f4ng ch\u1ec9 gia t\u0103ng doanh thu, v\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

2. Upsell trong gi\u1ecf h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/strong>
\nCho \u0111\u1ebfn nay, \u0111\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p upsell \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t c\u1ee7a eCommerce. Nh\u01b0ng c\u00f3 nh\u1eefng c\u00e1ch th\u1ee9c t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y.<\/p>\n

Khi b\u1ea1n \u0111\u1eb7t hoa t\u1eeb 1-800-Flowers, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t v\u00e0i upsell \u0111\u01a1n gi\u1ea3n c\u00f3 li\u00ean quan v\u00e0 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n g\u1eedi qu\u00e0 t\u1ed1t h\u01a1n. V\u00ed d\u1ee5, t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn th\u00eam k\u1eb9o, b\u00f3ng bay hay m\u1ed9t ch\u00fa g\u1ea5u b\u00f4ng:<\/p>\n

\"Gia<\/p>\n

Gia t\u0103ng gi\u00e1 tr\u1ecb cho m\u00f3n qu\u00e0 lu\u00f4n l\u00e0 c\u00e1ch upsell th\u00f4ng minh<\/p>\n<\/div>\n

L\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng, t\u00f4i \u0111\u00e1nh gi\u00e1 cao vi\u1ec7c c\u00f3 th\u1ec3 n\u00e2ng c\u1ea5p m\u1eb7t h\u00e0ng m\u00ecnh mua.<\/p>\n

Tuy nhi\u00ean, n\u1ebfu b\u1ea1n c\u00f3 \u00fd \u0111\u1ecbnh upsell m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng li\u00ean quan ho\u1eb7c bi\u1ebft ch\u1eafc kh\u00e1ch h\u00e0ng s\u1ebd ch\u1eb3ng bao gi\u1edd d\u00f9ng \u0111\u1ebfn th\u00ec b\u1ea1n \u0111ang \u0111i c\u00e1c b\u01b0\u1edbc ho\u00e0n h\u1ea3o \u0111\u1ec3 ng\u00e0y c\u00e0ng xa c\u00e1ch kh\u00e1ch h\u00e0ng h\u01a1n \u0111\u1ea5y.<\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/em>: V\u1ea5n \u0111\u1ec1 s\u1ea3n ph\u1ea9m l\u00e0 v\u1ea5n \u0111\u1ec1 upsell ph\u1ed5 bi\u1ebfn nh\u1ea5t do: n\u00f3 hi\u1ec7u qu\u1ea3. Kh\u00e1ch h\u00e0ng \u0111ang trong ch\u1ebf \u0111\u1ed9 \u201cmua h\u00e0ng\u201d v\u1edbi th\u1ebb t\u00edn d\u1ee5ng c\u1ee7a h\u1ecd, v\u00e0 s\u1eb5n s\u00e0ng giao d\u1ecbch v\u1edbi b\u1ea1n.<\/p>\n

3. Upsell trong c\u00e1c t\u01b0\u01a1ng t\u00e1c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/strong>
Live chat tr\u1edf n\u00ean th\u1ecbnh h\u00e0nh v\u00e0 g\u1ea7n nh\u01b0 l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u trong vi\u1ec7c t\u01b0\u01a1ng t\u00e1c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (e-commerce). M\u1ed9t s\u1ed1 website \u0111\u00e3 t\u1eadn d\u1ee5ng vi\u1ec7c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn n\u00e0y \u0111\u1ec3 ti\u1ebfn h\u00e0nh Upsell m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. T\u1ea1i sao \u01b0?<\/p>\n

\"T\u01b0\u01a1ng<\/p>\n

T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u ki\u1ec7n gi\u00fap chi\u1ebfn thu\u1eadt Upsell c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng<\/p>\n<\/div>\n

C\u00f4ng c\u1ee5 chat tr\u1ef1c tuy\u1ebfn gi\u00fap b\u1ea1n truy v\u1ea5n m\u1ed9t s\u1ed1 th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng nh\u01b0: kh\u00e1ch h\u00e0ng c\u0169\/m\u1edbi, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 th\u00f4ng tin nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang quan t\u00e2m. \u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ea7u ti\u00ean trong h\u00e0nh vi kh\u00e1ch h\u00e0ng gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c chi\u1ebfn thu\u1eadt Upsell hi\u1ec7u qu\u1ea3.<\/p>\n

\"B\u1ea1n<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 th\u00f4ng tin kh\u00e1ch h\u00e0ng qua t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn<\/p>\n<\/div>\n

Ngo\u00e0i ra, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng trong th\u1eddi gian th\u1ef1c l\u00e0 c\u01a1 h\u1ed9i gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, v\u00e0 \u0111i\u1ec1u m\u1ea5u ch\u1ed1t ch\u00ednh l\u00e0 s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch n\u00e0y, nh\u1eefng l\u1eddi m\u1eddi Upsell s\u1ebd d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn h\u01a1n v\u00e0 kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng s\u1ebd cao h\u01a1n.<\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/em>: B\u1eb1ng m\u1ed9t Upsell c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap h\u1ecd, v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n, h\u01b0\u1edfng l\u1ee3i. L\u01b0u \u00fd: upsell kh\u00f4ng bao gi\u1edd thay th\u1ebf \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3, do \u0111\u00f3: n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn upsell, h\u00e3y l\u00e0m nh\u01b0 v\u1eady.<\/p>\n

4. Upsell sau m\u1ed9t m\u1ed1c th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong>
Ramit Sethi b\u00e1n online c\u00e1c kh\u00f3a h\u1ecdc d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm th\u00e0nh c\u00f4ng trong s\u1ef1 nghi\u1ec7p, t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n, ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a h\u1ecd. V\u1edbi c\u00e1c kh\u00f3a h\u1ecdc \u0111a d\u1ea1ng, \u00f4ng c\u00f3 r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 cross-sell gi\u00e1 tr\u1ecb gia t\u0103ng.<\/p>\n

M\u1ed9t trong c\u00e1c c\u00e1ch \u00f4ng ph\u00e2n ph\u1ed1i nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 ngay sau khi kh\u00e1ch h\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t m\u1ed1c th\u00e0nh c\u00f4ng.<\/p>\n

M\u1ed9t khi kh\u00e1ch h\u00e0ng ho\u00e0n th\u00e0nh c\u00e1c kh\u00f3a h\u1ecdc c\u1ee7a Ramit, h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t email nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n

\"Upsell<\/p>\n

Upsell \u0111\u1eb7c bi\u1ec7t t\u1eeb Ramit Sethi<\/p>\n<\/div>\n

Trong \u0111\u00f3, Ramit \u0111\u01b0a ra m\u1ed9t upsell \u2013 v\u1edbi b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed trong m\u1ed9t th\u00e1ng \u2013 cho ch\u01b0\u01a1ng tr\u00ecnh th\u00e0nh vi\u00ean c\u1ee7a \u00f4ng. N\u00f3 \u0111\u01b0\u1ee3c g\u1eedi t\u1edbi v\u00e0o m\u1ed9t th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p: khi kh\u00e1ch h\u00e0ng \u0111ang c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1ec1 th\u00e0nh t\u00edch m\u00e0 h\u1ecd v\u1eeba \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/em>: H\u00e3y cung c\u1ea5p upsell cho kh\u00e1ch h\u00e0ng khi h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ed1c th\u00e0nh c\u00f4ng, v\u00e0 khi gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng nh\u1ea5t.<\/p>\n

N\u00e2ng c\u1ea5p ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n v\u1edbi Upsell<\/strong>
\nUpsell l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng \u0111\u00e1ng gi\u00e1 \u0111\u1ed1i v\u1edbi b\u1ea5t c\u1ee9 ai \u0111ang cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, b\u1edfi n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau s\u1ed1 m\u1ed9t c\u1ee7a m\u00ecnh: khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng h\u01a1n v\u00e0 th\u00e0nh c\u00f4ng h\u01a1n.<\/p>\n

Kh\u00f4ng ph\u1ea3i n\u00f3 lu\u00f4n lu\u00f4n th\u00edch h\u1ee3p, nh\u01b0ng th\u00f4ng th\u01b0\u1eddng n\u00f3 c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

B\u1ea1n \u0111\u00e3 t\u1eebng s\u1eed d\u1ee5ng hay ch\u1ee9ng ki\u1ebfn m\u1ed9t chi\u1ebfn thu\u1eadt Upsell hay ho n\u00e0o m\u00e0 Masterskills \u0111\u00e3 b\u1ecf qua ch\u01b0a, hay b\u1ea1n \u0111ang ch\u1eadt v\u1eadt suy ngh\u0129 v\u1ec1 c\u00e1ch \u00e1p d\u1ee5ng Upsell trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh? H\u00e3y chia s\u1ebb v\u1edbi Masterskills \u1edf ph\u1ea7n b\u00ecnh lu\u1eadn b\u00ean d\u01b0\u1edbi nh\u00e9.<\/p>\n

B\u00e0i li\u00ean quan: Chi\u1ebfn l\u01b0\u1ee3c Upsell hi\u1ec7u qu\u1ea3<\/em><\/p>\n

Ngu\u1ed3n: Groovehq.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

1. Upsell trong \u1ee9ng d\u1ee5ng (In-App)<\/strong>
\nKhi l\u01b0\u1ee3ng l\u01b0u tr\u1eef kh\u1ea3 d\u1ee5ng trong Dropbox c\u1ee7a b\u1ea1n s\u1eafp h\u1ebft, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c g\u1ee3i \u00fd n\u00e2ng c\u1ea5p m\u1ed7i khi ki\u1ec3m tra l\u01b0u l\u01b0\u1ee3ng kh\u1ea3 d\u1ee5ng c\u1ee7a \u1ee9ng d\u1ee5ng. V\u00e0 khi Dropbox c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u1ea7y, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng c\u1ea5p ngay trong \u1ee9ng d\u1ee5ng:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51537"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51537"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51537\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}