{"id":51569,"date":"2023-12-20T00:37:45","date_gmt":"2023-12-19T17:37:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/de-thuong-hieu-co-mot-cau-chuyen-hoan-hao.html"},"modified":"2023-12-20T00:37:45","modified_gmt":"2023-12-19T17:37:45","slug":"de-thuong-hieu-co-mot-cau-chuyen-hoan-hao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/de-thuong-hieu-co-mot-cau-chuyen-hoan-hao.html","title":{"rendered":"\u0110\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n ho\u00e0n h\u1ea3o?"},"content":{"rendered":"
Content Marketing ch\u1ec9 hi\u1ec7u qu\u1ea3 khi c\u00f3 nh\u1eefng c\u00e2u chuy\u1ec7n. Nh\u1eefng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 nh\u1eefng b\u00e0i l\u1ea5p ch\u1ed7 tr\u1ed1ng tr\u00ean m\u1ed9t website hay m\u1ed9t cu\u1ed1n brochure, ch\u00fang l\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c nh\u00e0o n\u1eb7n m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi nghe \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 c\u1ea3m x\u00fac cao. Nh\u1eefng c\u00e2u chuy\u1ec7n n\u00ean bao h\u00e0m s\u1ef1 ki\u1ec7n th\u1ef1c t\u1ebf, c\u1ea3m x\u00fac v\u00e0 s\u1ef1 di\u1ec5n gi\u1ea3i m\u1ed9t \u00fd t\u01b0\u1edfng m\u00e0 ng\u01b0\u1eddi nghe tin c\u1eady.<\/p>\n
\"Lu\u00f4n<\/p>\n

Lu\u00f4n c\u00f3 nhi\u1ec1u h\u01a1n m\u1ed9t l\u00fd do \u0111\u1ec3 ch\u00fang t\u00f4i l\u1eafng nghe c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n.<\/p>\n<\/div>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Red Bull, Coca-Cola, Colgate, Kraft, v\u00e0 General Electric \u0111\u00e3 k\u1ec3 r\u1ea5t t\u1ed1t c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh; c\u00f3 th\u1ec3 coi \u0111\u00e2y l\u00e0 nh\u1eefng gi\u00e1m \u0111\u1ed1c Hollyhood h\u1ea1ng A ki\u1ec3u m\u1edbi, h\u1ecd c\u00f3 th\u1ec3 \u0111an c\u00e0i phong c\u00e1ch s\u1ed1ng v\u00e0 v\u0103n h\u00f3a v\u00e0o nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn.<\/p>\n

Ng\u00e0y 14\/10\/2012, Red Bull ti\u1ebfn h\u00e0nh content marketing khi Felix Baumgartner th\u1ef1c hi\u1ec7n c\u00fa nh\u1ea3y t\u1eeb \u0111\u1ec9nh d\u00f2ng th\u00e1c cao 39km. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho 8 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i ch\u01b0\u01a1ng tr\u00ecnh tr\u1ef1c ti\u1ebfp n\u00e0y tr\u00ean Youtube. N\u1ed7 l\u1ef1c c\u1ee7a Red Bull r\u00f5 r\u00e0ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing nh\u1eb1m khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi ch\u00fa \u00fd \u0111\u1ebfn c\u00e2u chuy\u1ec7n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u Red Bull. T\u1ea5t c\u1ea3 c\u00e1c t\u1ea5m panel marketing \u1edf m\u1ecdi h\u1ed9i th\u1ea3o marketing \u0111\u1ec1u n\u00f3i \u0111\u1ebfn n\u1ed7 l\u1ef1c qu\u1ea3ng b\u00e1 c\u1ee7a Red Bull. Ch\u1eb3ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean r\u1eb1ng h\u1ecd ch\u00ednh l\u00e0 \u00d4ng Ho\u00e0ng Content Marketing c\u1ee7a n\u0103m 2012.<\/p>\n

C\u00f4ng ty Coca-Cola sau \u0111\u00f3 \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t k\u1ebft ho\u1ea1ch v\u00e0o th\u00e1ng 11\/2012 \u0111\u1ec3 ti\u1ebfp b\u01b0\u1edbc Red Bull trong vi\u1ec7c chuy\u1ec3n h\u01b0\u1edbng sang content marketing. H\u1ecd \u0111\u00e3 ch\u1ec9nh s\u1eeda l\u1ea1i website v\u00e0 \u0111\u0103ng nh\u1eefng n\u1ed9i dung li\u00ean quan \u0111\u1ebfn v\u0103n h\u00f3a h\u1eb1ng ng\u00e0y, thu h\u00fat 1,1 tri\u1ec7u l\u01b0\u1ee3t gh\u00e9 th\u0103m website c\u1ee7a h\u1ecd m\u1ed7i th\u00e1ng. C\u1ea3 Red Bull v\u00e0 Coca-Cola \u0111\u1ec1u t\u1eadn d\u1ee5ng nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1ec3 n\u00e2ng cao t\u00ean tu\u1ed5i th\u01b0\u01a1ng hi\u1ec7u, danh ti\u1ebfng c\u1ee7a h\u1ecd v\u00e0 thu h\u00fat th\u00eam kh\u00e1n gi\u1ea3. Nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u00f3 \u0111\u00e3 t\u1ea1o ra s\u1ef1 trung th\u00e0nh v\u1eefng ch\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

B\u00e0i li\u00ean quan: [Infographic] \u0110\u1ec3 th\u1ef1c s\u1ef1 \u0111\u1ed9t ph\u00e1 v\u1edbi Content Marketing 2015?<\/em><\/p>\n

Di\u1ec5n vi\u00ean v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u00e3 t\u1eebng gi\u00e0nh gi\u1ea3i Oscar Kevin SMasterskillsy \u0111\u00e3 n\u00f3i chuy\u1ec7n v\u1edbi 2.600 nh\u00e0 b\u00e1n h\u00e0ng v\u00e0 tuy\u00ean b\u1ed1 r\u1eb1ng: \u201cContent marketing hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u00e1t s\u00fang t\u00e0o lao \u2013 n\u00f3 lu\u00f4n n\u00f3i v\u1ec1 m\u1ed9t c\u00e2u chuy\u1ec7n n\u00e0o \u0111\u00f3.\u201d V\u1eady ta n\u00ean k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

Sau \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i ch\u1ec9 d\u1eabn d\u00e0nh cho b\u1ea1n:<\/p>\n

1. Kh\u00e1n gi\u1ea3<\/strong>
\nTr\u01b0\u1edbc h\u1ebft v\u00e0 quan tr\u1ecdng h\u01a1n c\u1ea3, hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. H\u1ecd s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u01b0 th\u1ebf n\u00e0o? H\u1ecd th\u01b0\u1eddng x\u00fac \u0111\u1ed9ng trong nh\u1eefng t\u00ecnh hu\u1ed1ng n\u00e0o? Li\u1ec7u c\u00e2u chuy\u1ec7n c\u00f3 khi\u1ebfn h\u1ecd th\u00edch th\u00fa hay kh\u00f4ng? H\u00e3y li\u00ean h\u1ec7 v\u1edbi phong c\u00e1ch s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua v\u0103n h\u00f3a. T\u00f3m l\u1ea1i, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i t\u1ea1o ra nh\u1eefng gi\u1ea3i ph\u00e1p ho\u1eb7c \u0111\u01a1n gi\u1ea3n h\u00f3a cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

2. Li\u00ean k\u1ebft c\u1ea3m x\u00fac<\/strong>
\nSephora \u0111\u00e3 bi\u1ebfn h\u00f3a t\u1eeb m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb m\u1ef9 ph\u1ea9m \u0111\u01a1n thu\u1ea7n th\u00e0nh m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng h\u01a1n r\u1ea5t nhi\u1ec1u trong con m\u1eaft c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng tr\u1ecdng t\u00e2m c\u1ee7a n\u00f3 b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed1i li\u00ean k\u1ebft c\u1ea3m x\u00fac ho\u00e0n h\u1ea3o. Website c\u1ee7a Sephora \u0111\u00e3 tr\u1edf th\u00e0nh th\u1ebf gi\u1edbi l\u00e0m \u0111\u1eb9p c\u1ee7a nh\u1eefng ph\u1ee5 n\u1eef 25-34 tu\u1ed5i, n\u01a1i c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u01b0a ra l\u1eddi khuy\u00ean v\u00e0 h\u1ed7 tr\u1ee3 l\u1eabn nhau trong m\u1ee5c \u201cBeauty Talk\u201d tr\u00ean website c\u1ee7a h\u1ecd. H\u01a1n th\u1ebf n\u1eefa, b\u1ed9 c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Sephora g\u1ed3m c\u00f3 Instagram, Pinterest v\u00e0 \u1ee9ng d\u1ee5ng iPad ri\u00eang. Sephora kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t t\u00ean tu\u1ed5i khi nh\u1eafc \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p, m\u00e0 n\u00f3 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1eafm gi\u1eef m\u1ed9t v\u1ecb tr\u00ed quan tr\u1ecdng trong cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 t\u00ecnh c\u1ea3m nh\u1ea5t \u0111\u1ecbnh. Con ng\u01b0\u1eddi kh\u00f4ng mua h\u00e0ng b\u1eb1ng l\u00fd tr\u00ed, h\u1ecd mua h\u00e0ng b\u1eb1ng c\u1ea3m x\u00fac.<\/p>\n

3. T\u00ednh x\u00e1c th\u1ef1c<\/strong>
\nT\u00ednh x\u00e1c th\u1ef1c \u0111\u00f2i h\u00f2i r\u1eb1ng b\u1ea1n c\u1ea7n hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec. \u0110\u00e2u l\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n? Khi x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh, h\u00e3y trung th\u1ef1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Kh\u00e1ch h\u00e0ng s\u1ebd bi\u1ebft n\u1ebfu b\u1ea1n kh\u00f4ng th\u00e0nh th\u1eadt, nh\u1ea5t l\u00e0 khi m\u1ecdi th\u1ee9 \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u00f4ng khai tr\u00ean m\u1ea1ng nh\u01b0 hi\u1ec7n nay v\u00e0 ai ai c\u0169ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi ch\u00fang. N\u1ebfu b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, th\u00ec c\u00e2u\u00a0chuy\u1ec7n c\u1ee7a b\u1ea1n s\u1ebd ch\u00e2n th\u1ef1c v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00f3 \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

4. Khuy\u1ebfn kh\u00edch giao l\u01b0u<\/strong>
\nH\u00e3y th\u00fac \u0111\u1ea9y giao l\u01b0u v\u1edbi c\u00e1c kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n. \u0110\u1eb7t c\u00e2u h\u1ecfi v\u00e0 k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn. Chi\u1ebfn d\u1ecbch marketing c\u1ee7a c\u00f4ng ty Ben and Jerry \u0111\u00e3 m\u1eddi c\u00e1c kh\u00e1n gi\u1ea3 chia s\u1ebb kho\u1ea3nh kh\u1eafc \u201cph\u1ea5n kh\u00edch\u201d nh\u1ea5t c\u1ee7a h\u1ecd v\u00e0 s\u1eed d\u1ee5ng hashtag #CaptureEuphoria tr\u00ean Instagram. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch kem v\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, n\u01a1i m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y ti\u1ebfng n\u00f3i c\u1ee7a h\u1ecd l\u00e0 m\u1ed9t ph\u1ea7n c\u00e2u chuy\u1ec7n.<\/p>\n

5. K\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n \u00fd ngh\u0129a h\u01a1n<\/strong>
\nH\u00e3y v\u01b0\u1ee3t kh\u1ecfi c\u00e1i t\u00ean th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng ch\u1ee7 \u0111\u1ec1 nh\u01b0 \u201cFind Greatness\u201d c\u1ee7a Nike hay \u201cImpossible is nothing\u201d c\u1ee7a Adidas kh\u00f4ng ch\u1ec9 n\u00f3i v\u1ec1 nh\u1eefng \u0111\u00f4i gi\u00e0y ch\u1ea1y, nh\u1eefng \u0111\u00f4i gi\u00e0y \u0111\u1ebf \u0111inh hay qu\u1ea7n \u00e1o th\u1ec3 thao. C\u1ea3 hai ch\u1ee7 \u0111\u1ec1 n\u00e0y \u0111\u1ec1u v\u01b0\u1ee3t kh\u1ecfi th\u01b0\u01a1ng hi\u1ec7u; ch\u00fang n\u00f3i v\u1ec1 nh\u1eefng con ng\u01b0\u1eddi nhi\u1ec7t huy\u1ebft v\u00e0 t\u1eadn t\u1ee5y c\u1ed1ng hi\u1ebfn, v\u1ec1 s\u1ef1 c\u1ed9ng h\u01b0\u1edfng c\u1ea3m x\u00fac. H\u00e3y t\u00e1o b\u1ea1o. H\u00e3y k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n \u00fd ngh\u0129a h\u01a1n.<\/p>\n

T\u1eeb l\u00e2u l\u1eafm r\u1ed3i con ng\u01b0\u1eddi \u0111\u00e3 t\u1eeb b\u1ecf qu\u1ea3ng c\u00e1o. T\u1eeb l\u00e2u l\u1eafm r\u1ed3i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 b\u1eaft \u0111\u1ea7u k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 c\u1ea3m x\u00fac cao h\u01a1n b\u1eb1ng c\u00e1ch k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. V\u1eady, c\u00e2u chuy\u1ec7n (th\u01b0\u01a1ng hi\u1ec7u) c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? H\u00e3y chia s\u1ebb v\u1edbi Masterskills \u1edf ph\u1ea7n b\u00ecnh lu\u1eadn b\u00ean d\u01b0\u1edbi nh\u00e9!<\/p>\n

B\u00e0i li\u00ean quan: X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u1edbi Facebook Fan Page<\/em><\/p>\n

Ngu\u1ed3n: neatinteractive.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Content Marketing ch\u1ec9 hi\u1ec7u qu\u1ea3 khi c\u00f3 nh\u1eefng c\u00e2u chuy\u1ec7n. Nh\u1eefng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 nh\u1eefng b\u00e0i l\u1ea5p ch\u1ed7 tr\u1ed1ng tr\u00ean m\u1ed9t website hay m\u1ed9t cu\u1ed1n brochure, ch\u00fang l\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c nh\u00e0o n\u1eb7n m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi nghe \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51569"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51569"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51569\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}