{"id":5157,"date":"2023-11-29T15:58:54","date_gmt":"2023-11-29T15:58:54","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5157"},"modified":"2023-11-29T19:27:43","modified_gmt":"2023-11-29T19:27:43","slug":"quy-trinh-chuyen-doi-trong-doanh-nghiep-ceo-can-nam","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quy-trinh-chuyen-doi-trong-doanh-nghiep-ceo-can-nam.html","title":{"rendered":"Quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong doanh nghi\u1ec7p CEO c\u1ea7n n\u1eafm"},"content":{"rendered":"

B\u00e0i vi\u1ebft sau \u0111\u00e2y chia s\u1ebb v\u1ec1 quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong doanh nghi\u1ec7p CEO c\u1ea7n n\u1eafm \u0111\u1ec3 tri\u1ec3n khai chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng.<\/em><\/p>\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (Digital Transformation) l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 thay \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh, t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i, doanh thu v\u00e0 gi\u00e1 tr\u1ecb m\u1edbi.<\/p>\n

N\u1ebfu \u0111\u1ea1t hi\u1ec7u qu\u1ea3, ho\u1ea1t \u0111\u1ed9ng n\u00e0y s\u1ebd thay \u0111\u1ed5i to\u00e0n di\u1ec7n (transformation) c\u00e1ch th\u1ee9c m\u00e0 m\u1ed9t doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng, t\u0103ng hi\u1ec7u qu\u1ea3 h\u1ee3p t\u00e1c, t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/p>\n

Tuy v\u1eady, nh\u1eefng hi\u1ec3u l\u1ea7m c\u0103n b\u1ea3n trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f3 th\u1ec3 l\u00e0m s\u1ee5p \u0111\u1ed5 ho\u00e0n to\u00e0n nh\u1eefng c\u1ed1 g\u1eafng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong doanh nghi\u1ec7p CEO c\u1ea7n n\u1eafm<\/h2>\n

\"quy<\/p>\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 m\u1ed9t cu\u1ed9c h\u00e0nh tr\u00ecnh d\u00e0i c\u1ee7a doanh nghi\u1ec7p.Trong \u0111\u00f3, h\u1ea7u h\u1ebft t\u1ea5t c\u1ea3 doanh doanh \u0111\u1ec1u ph\u1ea3i tr\u1ea3i qua 6 b\u01b0\u1edbc c\u01a1 b\u1ea3n sau:<\/p>\n

1. X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p m\u00ecnh l\u00e0 g\u00ec?<\/h3>\n

Trong th\u1eddi \u0111\u1ea1i n\u1ec1n kinh t\u1ebf \u2013 th\u1ecb tr\u01b0\u1eddng \u0111ang c\u00f3 nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng nh\u01b0 hi\u1ec7n nay, doanh nghi\u1ec7p mu\u1ed1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng th\u00ec chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ea7u ti\u00ean.<\/p>\n

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Tuy nhi\u00ean, khi b\u1eaft tay v\u00e0o h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1,nh\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p ph\u1ea3i bi\u1ebft r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p m\u00ecnh l\u00e0 g\u00ec? \u0110i\u1ec1u n\u00e0y, gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng, ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

Th\u00f4ng th\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng h\u01b0\u1edbng t\u1edbi m\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau sau khi ti\u1ebfn h\u00e0nh qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i:<\/p>\n

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  • Mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng nh\u1eb1m x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh, c\u1ea3i thi\u1ec7n doanh thu<\/li>\n
  • \u1ee8ng d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0o quy tr\u00ecnh s\u1ea3n xu\u1ea5t, kinh doanh nh\u1eb1m n\u00e2ng cao n\u0103ng su\u1ea5t, ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/li>\n
  • Minh b\u1ea1ch v\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh qu\u1ea3n l\u00fd, x\u1eed l\u00fd t\u1ed1t c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh, ki\u1ec3m so\u00e1t v\u00e0 b\u1ea3o v\u1ec7 t\u00e0i s\u1ea3n t\u1ed1i \u01b0u.<\/li>\n
  • T\u1ed1i \u01b0u h\u00f3a c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u00e0 c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 kinh doanh, t\u1ed1i \u01b0u chi ph\u00ed.<\/li>\n
  • S\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin,ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 chuy\u00ean s\u00e2u nh\u1eb1m s\u1edbm n\u1eafm b\u1eaft nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi, n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 gi\u00e0nh v\u1ecb th\u1ebf cao h\u01a1n tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7.<\/li>\n<\/ul>\n

    2. Nghi\u00ean c\u1ee9u s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 c\u00f4ng ngh\u1ec7 cho doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/h3>\n

    \u0110\u1ec3 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i c\u00f4ng ngh\u1ec7 s\u1ed1 di\u1ec5n ra th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p c\u1ea7n c\u00f3 s\u1ef1 t\u00ecm hi\u1ec3u \u0111\u00fang \u0111\u1eafn v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 v\u00e0 \u1ee9ng d\u1ee5ng ch\u00fang trong c\u00f4ng vi\u1ec7c nh\u1eb1m t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

    Nh\u00ecn chung, c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 c\u00f4ng ngh\u1ec7 hi\u1ec7n nay kh\u00e1 \u0111a d\u1ea1ng, bao g\u1ed3m s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ng\u01b0\u1eddi v\u00e0 m\u00e1y, k\u1ebft n\u1ed1i v\u1ea1n v\u1eadt (Internet of Things) v\u00e0 c\u1ea3 an ninh m\u1ea1ng.<\/p>\n

    Vi\u1ec7c hi\u1ec3u r\u00f5, nghi\u00ean c\u1ee9u v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c ti\u1ebfn b\u1ed9 khoa h\u1ecdc ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng v\u00e0 g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng nhanh h\u01a1n trong c\u00f4ng cu\u1ed9c chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

    3. L\u1ef1a ch\u1ecdn \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ph\u00f9 h\u1ee3p<\/h3>\n

    T\u00f9y v\u00e0o \u0111\u1eb7c th\u00f9 c\u1ee7a t\u1eebng doanh nghi\u1ec7p s\u1ebd c\u00f3 nh\u1eefng m\u1ee5c ti\u00eau, h\u01b0\u1edbng \u0111i chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n bu\u1ed9c ph\u1ea3i c\u0103n c\u1ee9 tr\u00ean ch\u00ednh v\u1ea5n \u0111\u1ec1 c\u1ee7a m\u00ecnh \u0111\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0 k\u1ebft h\u1ee3p \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 cho giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n

    B\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean c\u00e1c m\u1ee5c ti\u00eau chi ti\u1ebft nh\u01b0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u quy tr\u00ecnh l\u00e0m vi\u1ec7c, th\u00fac \u0111\u1ea9y n\u0103ng su\u1ea5t kinh doanh, n\u00e2ng cao c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, \u0111\u01a1n gi\u1ea3n h\u00f3a b\u1ed9 m\u00e1y qu\u1ea3n l\u00fd ho\u1eb7c b\u1ea3o m\u1eadt an ninh m\u1ea1ng\u2026 \u0111\u1ec3 c\u00f3 nh\u1eefng l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 t\u1ed1i \u01b0u nh\u1ea5t.<\/p>\n

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    4. L\u00e0m ch\u1ee7 v\u00f2ng \u0111\u1eddi c\u1ee7a c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1<\/h3>\n

    C\u00f4ng ngh\u1ec7 lu\u00f4n ph\u00e1t tri\u1ec3n t\u1eebng ng\u00e0y v\u00ec v\u1eady m\u00e0 c\u00e1c d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt khoa h\u1ecdc c\u0169ng c\u00f3 v\u00f2ng \u0111\u1eddi nh\u1ea5t \u0111\u1ecbnh. \u0110\u1eebng \u1ea3o t\u01b0\u1edfng r\u1eb1ng b\u1ea1n ch\u1ec9 c\u1ea7n l\u1ef1a ch\u1ecdn c\u00f4ng ngh\u1ec7 t\u1ed1t nh\u1ea5t, \u1ee9ng d\u1ee5ng n\u00f3 cho doanh nghi\u1ec7p m\u00ecnh l\u00e0 xong. B\u1edfi r\u1ea5t c\u00f3 th\u1ec3, ch\u1ec9 ng\u00e0y h\u00f4m sau, th\u00e1ng sau, n\u0103m sau, gi\u1ea3i ph\u00e1p b\u1ea1n d\u00f9ng \u0111\u00e3 l\u00e0 \u201cl\u1ed7i m\u1ed1t\u201d.<\/p>\n

    N\u00f3i ra \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p nh\u1ea5t nh\u1ea5t ph\u1ea3i ch\u1ea1y theo c\u00f4ng ngh\u1ec7 m\u1edbi. M\u00e0 ng\u01b0\u1ee3c l\u1ea1i, doanh nghi\u1ec7p c\u1ea7n n\u1eafm r\u00f5 v\u00f2ng \u0111\u1eddi c\u1ee7a d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt m\u00e0 m\u00ecnh \u1ee9ng d\u1ee5ng \u0111\u1ec3 kh\u00f4ng ng\u1eebng c\u1ea3i thi\u1ec7n v\u00e0 n\u00e2ng c\u1ea5p b\u1eaft k\u1ecbp xu h\u01b0\u1edbng, gi\u00fap v\u1eeba t\u1ed1i \u01b0u chi ph\u00ed khi chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 v\u1eeba gia t\u0103ng hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.<\/p>\n

    5. T\u00edch h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/h3>\n

    Ng\u00e0y nay, c\u00e1c doanh nghi\u1ec7p c\u00f3 xu h\u01b0\u1edbng t\u00edch h\u1ee3p s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn bao g\u1ed3m c\u00e1c d\u1ecbch v\u1ee5 \u1ea3o h\u00f3a v\u00e0 ph\u00e2n t\u00e1n \u0111\u1ebfn t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p t\u1ed1t nh\u1ea5t thay v\u00ec s\u1eed d\u1ee5ng m\u1ed9t n\u1ec1n t\u1ea3ng nguy\u00ean kh\u1ed1i t\u00edch h\u1ee3p m\u1ecdi th\u1ee9.<\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t h\u1ec7 sinh th\u00e1i gi\u1ea3i ph\u00e1p \u0111\u1ed3ng b\u1ed9 c\u0169ng \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p t\u00ednh \u0111\u1ebfn nh\u1edd kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 \u0111\u1ea5u n\u1ed1i d\u1ec5 d\u00e0ng khi chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

    T\u00f9y v\u00e0o nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng doanh nghi\u1ec7p m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd l\u1ef1a ch\u1ecdn nh\u00f3m gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 kh\u00e1c nhau.<\/p>\n

    V\u00ed d\u1ee5, v\u1edbi m\u1ee5c \u0111\u00edch ch\u0103m s\u00f3c v\u00e0 c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn nh\u00f3m c\u00e1c gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3 v\u1ec1 Email Automation, CRM, Chat,\u2026<\/p>\n

    Ng\u01b0\u1ee3c l\u1ea1i, v\u1edbi m\u1ee5c \u0111\u00edch b\u1ea3o m\u1eadt, m\u00e3 h\u00f3a th\u00f4ng tin th\u00ec thi\u1ebft k\u1ebf Website v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p h\u1ea1 t\u1ea7ng, b\u1ea3o m\u1eadt Website l\u1ea1i l\u00e0 l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

    6. \u0110\u1eebng qu\u00ean chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh d\u00e0i kh\u00f4ng ng\u1eebng ngh\u1ec9<\/h3>\n

    Trong cu\u1ed9c ch\u01a1i \u201cchuy\u1ec3n \u0111\u1ed5i s\u1ed1\u201d doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ghi nh\u1edb r\u1eb1ng ch\u00fang ta \u0111ang s\u1ed1ng trong th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 c\u00f4ng ngh\u1ec7 th\u00f4ng tin. V\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 c\u1ea3 cu\u1ed9c m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i v\u00e0 ph\u1ee9c t\u1ea1p gi\u00fap doanh nghi\u1ec7p duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n

    Vi\u1ec7c n\u00f3ng v\u1ed9i hay ch\u1eadm tr\u1ec5 trong qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u1ec1u c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p ph\u1ea3i tr\u1ea3 gi\u00e1 \u0111\u1eaft. Ch\u00ednh v\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u00e0 nh\u1ea5t qu\u00e1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

    B\u00e0i vi\u1ebft sau \u0111\u00e2y chia s\u1ebb v\u1ec1 quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong doanh nghi\u1ec7p CEO c\u1ea7n n\u1eafm \u0111\u1ec3 tri\u1ec3n khai chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (Digital Transformation) l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 thay \u0111\u1ed5i m\u00f4 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217,170,188],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5157"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5157"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5157\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}