{"id":51587,"date":"2023-12-20T00:39:46","date_gmt":"2023-12-19T17:39:46","guid":{"rendered":"https:\/\/masterskills.org\/blog\/12-giai-phap-gia-tang-doanh-so-ban-hang-truc-tuyen-phan-2.html"},"modified":"2023-12-20T00:39:46","modified_gmt":"2023-12-19T17:39:46","slug":"12-giai-phap-gia-tang-doanh-so-ban-hang-truc-tuyen-phan-2","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/12-giai-phap-gia-tang-doanh-so-ban-hang-truc-tuyen-phan-2.html","title":{"rendered":"12 Gi\u1ea3i ph\u00e1p gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn \u2013 Ph\u1ea7n 2"},"content":{"rendered":"
Ch\u1eafc b\u1ea1n \u0111ang th\u1eed \u00e1p d\u1ee5ng m\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn m\u00e0 Masterskills \u2013 Ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 tr\u1ef1c tuy\u1ebfn cung c\u1ea5p \u1edf ph\u1ea7n 1, v\u00e0 ch\u1edd \u0111\u1ee3i k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. \u1ede Ph\u1ea7n 2 c\u1ee7a chu\u1ed7i 12 Gi\u1ea3i ph\u00e1p n\u00e0y, Masterskills s\u1ebd ti\u1ebfp t\u1ee5c gi\u00fap b\u1ea1n c\u00f3 th\u00eam l\u1ef1a ch\u1ecdn \u0111\u1ec3 c\u00f3 th\u1ec3 gia t\u0103ng l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p n\u0103m 2015.<\/p>\n

6. Thu th\u1eadp ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng<\/strong>
\nKh\u00e1ch h\u00e0ng m\u1edbi lu\u00f4n c\u00f3 xu h\u01b0\u1edbng tham kh\u1ea3o th\u00f4ng tin t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, do \u0111\u00f3 h\u00e3y t\u1eadn d\u1ee5ng nh\u1eefng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng c\u0169, kh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111\u1ec3 thi\u1ebft l\u1eadp s\u1ef1 t\u00edn nhi\u1ec7m. B\u1ea1n s\u1ebd ng\u1ea1c nhi\u00ean khi \u00e1p d\u1ee5ng \u0111i\u1ec1u n\u00e0y.<\/p>\n

\"Ph\u1ea3n<\/p>\n

Ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap t\u0103ng uy t\u00edn cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n<\/p>\n<\/div>\n

Ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c n\u00e0y c\u00f3 th\u1ec3 l\u00e0 tr\u00edch \u0111o\u1ea1n e-mail, th\u01b0 t\u1eeb c\u1ee7a kh\u00e1ch h\u00e0ng khen ng\u1ee3i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u00e3 gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft t\u1ed1t v\u1ea5n \u0111\u1ec1 h\u1ecd g\u1eb7p ph\u1ea3i. \u0110i\u1ec3m quan tr\u1ecdng cu\u1ed1i c\u00f9ng: s\u1ef1 ph\u00e1t bi\u1ec3u c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c kh\u00e1ch h\u00e0ng ch\u1ec9 n\u00f3i \u201cS\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tuy\u1ec7t l\u1eafm.\u201d<\/p>\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 n\u00e2ng cao s\u1ef1 t\u00edn nhi\u1ec7m b\u1eb1ng c\u00e1ch th\u00eam v\u00e0o c\u00e1c ch\u1ee9ng nh\u1eadn, nh\u1eefng kinh nghi\u1ec7m, th\u00f4ng tin gi\u00fap cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi gh\u00e9 qua website. M\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n l\u00e0 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi \u0111\u1ecdc m\u1ed9t c\u00e1ch h\u1eefu hi\u1ec7u r\u1eb1ng b\u1ea1n l\u00e0 ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t \u0111\u01b0a ra gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.<\/p>\n

7. T\u1eadp trung v\u00e0o kh\u00e1ch gh\u00e9 th\u0103m website \u2013 ch\u1ee9 kh\u00f4ng ph\u1ea3i b\u1ea1n<\/strong>
\nN\u1ed9i dung\u00a0th\u00e0nh c\u00f4ng nh\u1ea5t l\u00e0 n\u1ed9i dung cung c\u1ea5p \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb d\u00e0nh cho\u00a0v\u00e0o ng\u01b0\u1eddi \u0111\u1ecdc. Th\u01b0\u1eddng th\u00ec c\u00e1c doanh nghi\u1ec7p hay th\u1edd \u1edd v\u1edbi nguy\u00ean t\u1eafc v\u00e0ng n\u00e0y. H\u00e3y \u0111\u1ecdc th\u1eadt k\u1ef9 n\u1ed9i dung\u00a0c\u1ee7a b\u1ea1n. C\u00f3 ph\u1ea3i l\u00e0 n\u00f3 g\u1ed3m to\u00e0n c\u00e1c t\u1eeb \u201ct\u00f4i\u201d, \u201cch\u00fang t\u00f4i\u201d kh\u00f4ng? Thay v\u00ec s\u1eed d\u1ee5ng nh\u1eefng c\u00e2u nh\u01b0 \u201cT\u00f4i thi\u1ebft k\u1ebf ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd th\u1eddi gian c\u1ee7a t\u00f4i v\u1edbi nh\u1eefng suy ngh\u0129 b\u1eadn b\u1ecbu trong \u0111\u1ea7u t\u00f4i,\u201d h\u00e3y th\u1eed thay b\u1eb1ng \u201cph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd th\u1eddi gian n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u00eam th\u1eddi gian b\u00ean gia \u0111\u00ecnh.\u201d T\u00ecm c\u00e1c t\u1eeb \u201ct\u00f4i\u201d \u201cch\u00fang t\u00f4i\u201d v\u00e0 thay b\u1eb1ng c\u00e1c t\u1eeb \u201cb\u1ea1n\u201d, \u201cc\u1ee7a b\u1ea1n\u201d.<\/p>\n

\"Kh\u00e1ch<\/p>\n

Kh\u00e1ch h\u00e0ng ch\u1ec9 quan t\u00e2m l\u00e0 B\u1ea1n c\u00f3 \u00edch g\u00ec cho h\u1ecd<\/p>\n<\/div>\n

8. Truy\u1ec1n c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch v\u00e0o n\u1ed9i dung\u00a0<\/strong>
\nN\u1ed9i dung c\u1ee7a b\u1ea1n\u00a0c\u1ea7n c\u00f3 t\u00ednh ch\u1ea5t c\u1ea5p b\u00e1ch v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc, v\u00e0 khi\u1ebfn h\u1ecd mua h\u00e0ng ngay l\u00fac \u0111\u00f3. \u0110\u00e2y l\u00e0 l\u00fac b\u1ea1n t\u1eadn d\u1ee5ng c\u00e1c n\u00fat CTA\u00a0(call to action) m\u1ed9t c\u00e1ch th\u00f4ng minh.<\/p>\n

\"Thu<\/p>\n

Thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng l\u1ee3i \u00edch t\u1ed1t nh\u1ea5t<\/p>\n<\/div>\n

H\u00e3y th\u1eed \u00e1p d\u1ee5ng m\u1ed9t trong nh\u1eefng c\u00e1ch sau\u00a0v\u00e0 so v\u1edbi qu\u1ea3ng c\u00e1o hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n:<\/p>\n

    \n
  • \u0110\u01b0a ra ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 trong th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh<\/li>\n
  • T\u1eb7ng ng\u01b0\u1eddi mua nh\u1eefng l\u1ee3i \u00edch k\u00e8m n\u1ebfu h\u1ecd mua h\u00e0ng trong m\u1ed9t khung gi\u1edd nh\u1ea5t \u0111\u1ecbnh.<\/li>\n
  • Ch\u1ec9 cung c\u1ea5p m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng h\u1ea1n ch\u1ebf s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/li>\n
  • T\u1eb7ng k\u00e8m nh\u1eefng \u01b0u \u0111\u00e3i v\u1edbi s\u1ed1 l\u01b0\u1ee3ng h\u1ea1n ch\u1ebf<\/li>\n<\/ul>\n

    B\u00e0i li\u00ean quan: \u00c1p d\u1ee5ng CTA (Call To Action) trong email<\/em><\/p>\n

    9. B\u1ecf ngay nh\u1eefng t\u1eeb n\u00e0o li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u201cmua\u201d \u1edf \u0111\u1ea7u\u00a0n\u1ed9i dung<\/strong>
    \nNg\u01b0\u1eddi ta th\u01b0\u1eddng l\u00ean m\u1ea1ng \u0111\u1ec3 t\u00ecm c\u00e1c th\u00f4ng tin mi\u1ec5n ph\u00ed. N\u1ebfu b\u1ea1n ch\u00e0o gi\u00e1 qu\u00e1 s\u1edbm, b\u1ea1n c\u00f3 th\u1ec3 m\u1ea5t kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi \u201cc\u00e2u\u201d \u0111\u01b0\u1ee3c h\u1ecd. Tr\u01b0\u1edbc ti\u00ean b\u1ea1n n\u00ean \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0o h\u1ee9ng khi nghe b\u1ea1n n\u00f3i v\u1ec1 v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd \u2013 nh\u01b0 \u0111\u00e3 tr\u00ecnh b\u00e0y trong m\u1ee5c 5 \u2013 v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a b\u1ea1n. Khi \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c \u0111\u00f3 r\u1ed3i, b\u1ea1n m\u1edbi n\u00ean b\u1eaft \u0111\u1ea7u b\u00e1n h\u00e0ng.<\/p>\n

    \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 c\u1ea3i thi\u1ec7n gi\u1ecdng \u0111i\u1ec7u trong n\u1ed9i dung\u00a0c\u1ee7a b\u1ea1n: h\u00e3y lo\u1ea1i b\u1ecf nh\u1eefng t\u1eeb ng\u1eef c\u00f3 li\u00ean quan \u0111\u1ebfn \u201cmua\u201d, \u201cchi ph\u00ed\u201d v\u00e0 \u201cb\u00e1n\u201d \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u, v\u00e0 so s\u00e1nh k\u1ebft qu\u1ea3 v\u1edbi th\u01b0 qu\u1ea3ng c\u00e1o b\u1ea1n \u0111ang s\u1eed d\u1ee5ng. H\u00e3y nh\u1edb, \u0111\u1eebng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng hay ti\u1ec1n b\u1ea1c cho \u0111\u1ebfn khi ng\u01b0\u1eddi xem th\u1ea5y h\u1ee9ng th\u00fa v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ee7 tin t\u01b0\u1edfng b\u1ea1n \u0111\u1ec3 mua h\u00e0ng.<\/p>\n

    10. T\u0103ng t\u00ednh h\u1ea5p d\u1eabn c\u1ee7a s\u1ea3n ph\u1ea9m b\u1eb1ng h\u00ecnh \u1ea3nh<\/strong>
    \nH\u00ecnh \u1ea3nh gi\u00fap cho s\u1ea3n ph\u1ea9m th\u00eam x\u00e1c th\u1ef1c v\u00e0 \u201cth\u1eadt\u201d v\u1edbi ng\u01b0\u1eddi xem, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng \u0111\u1ea7y s\u1ee9c m\u1ea1nh.<\/p>\n

    B\u1ea1n n\u00ean th\u00eam h\u00ecnh \u1ea3nh v\u00e0o trang, v\u00e0 so s\u00e1nh k\u1ebft qu\u1ea3 v\u1edbi khi kh\u00f4ng s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh n\u00e0o c\u1ea3. Th\u1eed ph\u00e2n t\u00edch v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c v\u1ecb tr\u00ed c\u1ee7a h\u00ecnh \u1ea3nh, c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c A\/B Testing \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed ch\u00ednh x\u00e1c \u0111\u1eb7t h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1ea1o hi\u1ec7u \u1ee9ng l\u1edbn nh\u1ea5t.<\/p>\n

    B\u00e0i li\u00ean quan: D\u00f9ng h\u00ecnh \u1ea3nh \u0111\u1ec3 t\u0103ng s\u1ed1 l\u01b0\u1ee3t click<\/em><\/p>\n

    11. S\u00e1ng t\u1ea1o trong c\u00e1ch tr\u00ecnh b\u00e0y<\/strong>
    \nC\u00f3 r\u1ea5t \u00edt ng\u01b0\u1eddi gh\u00e9 qua website v\u00e0 \u0111\u1ecdc t\u1eebng d\u00f2ng\u00a0b\u1ea1n vi\u1ebft. H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi s\u1ebd ch\u1ec9 \u201cl\u01b0\u1edbt\u201d qua khi h\u1ecd cu\u1ed9n chu\u1ed9t t\u1eeb \u0111\u1ea7u trang \u0111\u1ebfn cu\u1ed1i trang, h\u1ecd ch\u1ec9 \u0111\u1ecdc nh\u1eefng t\u1eeb, c\u1ee5m t\u1eeb \u1edf ngay trong t\u1ea7m m\u1eaft ho\u1eb7c \u0111\u1eadp v\u00e0o m\u1eaft h\u1ecd. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n n\u00ean t\u00f4 \u0111\u1eadm nh\u1eefng t\u1eeb kh\u00f3a \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 \u201cl\u01b0\u1edbt\u201d ch\u1ee9 kh\u00f4ng \u0111\u1ecdc.<\/p>\n

    \"H\u00ecnh<\/p>\n

    H\u00ecnh th\u1ee9c tr\u00ecnh b\u00e0y c\u0169ng l\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 n\u00edu ch\u00e2n kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

    B\u1ea1n n\u00ean:<\/p>\n

      \n
    • S\u1eed d\u1ee5ng nh\u1eefng t\u1eeb in \u0111\u1eadm, in nghi\u00eang \u0111\u1ec3 nh\u1ea5n m\u1ea1nh nh\u1eefng l\u1ee3i \u00edch ch\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m<\/li>\n
    • Thay \u0111\u1ed5i chi\u1ec1u d\u00e0i c\u1ee7a c\u00e1c \u0111o\u1ea1n v\u0103n thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc<\/li>\n
    • Th\u00eam ti\u00eau \u0111\u1ec1 ph\u1ee5 \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt th\u00f4ng \u0111i\u1ec7p ch\u00ednh<\/li>\n
    • Nh\u1eefng t\u1eeb quan tr\u1ecdng n\u00ean ng\u1eafn g\u1ecdn, \u201cn\u1eb7ng k\u00fd\u201d, v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf trung t\u00e2m<\/li>\n
    • S\u1eed d\u1ee5ng k\u00fd t\u1ef1 \u0111\u1ea7u d\u00f2ng \u0111\u1ec3 nh\u1ea5n m\u1ea1nh nh\u1eefng \u0111i\u1ec3m ch\u00ednh<\/li>\n<\/ul>\n

      12. Tinh ch\u1ec9nh qu\u00e1 tr\u00ecnh sau b\u00e1n h\u00e0ng<\/strong>
      \nCh\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng b\u1eb1ng c\u00e1ch d\u00f9ng th\u01b0 tr\u1ea3 l\u1eddi t\u1ef1 \u0111\u1ed9ng l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u0111\u1ec3 t\u0103ng th\u00eam doanh s\u1ed1 b\u1edfi th\u00f4ng th\u01b0\u1eddng s\u1ebd c\u1ea7n v\u00e0i l\u1ea7n trao \u0111\u1ed5i tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua \u0111\u01b0\u1ee3c \u0111\u01b0a ra.<\/p>\n

      Trong e-mail g\u1eedi nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u1edbi \u2013 nh\u1eefng ng\u01b0\u1eddi ch\u01b0a t\u1eebng mua h\u00e0ng c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y l\u1ea1i v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 m\u1ed9t l\u1ea7n n\u1eefa m\u1eddi h\u1ecd mua h\u00e0ng. C\u1ed1 g\u1eafng g\u1eedi m\u1ed9t e-mail ngay sau khi nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u1edbi v\u1eeba \u0111\u0103ng k\u00fd xong, v\u00e0 \u0111\u01b0a ra l\u00fd do hay ho \u0111\u1ec3 h\u1ecd quay tr\u1edf l\u1ea1i trang web c\u1ee7a b\u1ea1n trong c\u00f9ng ng\u00e0y h\u00f4m \u0111\u00f3. B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra th\u1eed nghi\u1ec7m n\u00e0y so v\u1edbi vi\u1ec7c g\u1eedi e-mail ba ng\u00e0y sau khi ng\u01b0\u1eddi xem \u0111\u0103ng k\u00fd \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng ph\u00e1p n\u00e0o l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n

      Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m. Tr\u00ean th\u1ef1c t\u1ebf, khi \u00e1p d\u1ee5ng th\u1eed nghi\u1ec7m n\u00e0y cho th\u1ea5y 30% kh\u00e1ch h\u00e0ng s\u1ebd mua h\u00e0ng l\u1ea7n n\u1eefa n\u1ebfu h\u1ecd \u0111\u01b0\u1ee3c cho c\u01a1 h\u1ed9i. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u00eam l\u1ee3i nhu\u1eadn, nh\u1eefng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 cho ph\u00e9p b\u1ea1n ch\u00e0o b\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m \u201cph\u1ee5 tr\u1ee3\u201d s\u1ea3n ph\u1ea9m kh\u00e1ch h\u00e0ng \u0111\u00e3 mua. B\u1ea1n c\u00f3 th\u1eed nghi\u1ec7m vi\u1ec7c g\u1eedi th\u01b0 ch\u00e0o b\u00e1n s\u1ea3n ph\u1ea9m \u201cph\u1ee5 tr\u1ee3\u201d ngay khi kh\u00e1ch h\u00e0ng v\u1eeba mua h\u00e0ng xong v\u1edbi vi\u1ec7c ba ng\u00e0y sau m\u1edbi g\u1eedi th\u01b0 \u0111\u1ec3 bi\u1ebft c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0o s\u1ebd l\u00e0m t\u0103ng s\u1ed1 l\u1ea7n mua h\u00e0ng.<\/p>\n

      Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c th\u1eed nghi\u1ec7m t\u1eebng y\u1ebfu t\u1ed1<\/strong>
      \nKhi b\u1ea1n th\u1eed nghi\u1ec7m tr\u00ean website c\u1ee7a m\u00ecnh, th\u00ec t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m ch\u1ec9 n\u00ean ki\u1ec3m tra m\u1ed9t y\u1ebfu t\u1ed1. Ph\u01b0\u01a1ng ph\u00e1p th\u1eed nghi\u1ec7m th\u01b0\u1eddng d\u00f9ng l\u00e0 \u201cA\/B Test\u201d c\u0169ng ho\u1ea1t \u0111\u1ed9ng theo nguy\u00ean t\u1eafc n\u00e0y. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho ph\u00e9p b\u1ea1n chia kh\u00e1ch h\u00e0ng th\u00e0nh hai nh\u00f3m v\u00e0 ki\u1ec3m tra, v\u00ed d\u1ee5 t\u1ea1i c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m, m\u1ed9t ti\u00eau \u0111\u1ec1 d\u00f9ng cho nh\u00f3m ng\u01b0\u1eddi xem n\u00e0y v\u00e0 m\u1ed9t ti\u00eau \u0111\u1ec1 kh\u00e1c d\u00f9ng cho nh\u00f3m kh\u00e1c.<\/p>\n

      \"A\/B<\/p>\n

      A\/B Test gi\u00fap b\u1ea1n l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1ed1t nh\u1ea5t \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

      \u0110\u00e2y l\u00e0 chi\u1ebfn thu\u1eadt ki\u1ec3m tra l\u00fd t\u01b0\u1edfng \u0111\u1ed1i v\u1edbi kinh doanh online, nh\u1ea5t l\u00e0 nh\u1eefng website m\u1edbi v\u1edbi l\u01b0\u1ee3ng truy c\u1eadp th\u1ea5p. D\u00f9 cho l\u01b0\u1ee3ng truy c\u1eadp website \u1edf m\u1ee9c \u0111\u1ed9 bao nhi\u00eau th\u00ec ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u0169ng \u0111\u1ec1u cho ra k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c.<\/p>\n

      B\u00e0i tham kh\u1ea3o: \u00c1p d\u1ee5ng A\/B TEST trong Marketing hi\u1ec7n \u0111\u1ea1i<\/em><\/p>\n

      Nh\u1eefng ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 b\u1ea1n tri\u1ec3n khai A\/B Test:<\/p>\n

        \n
      • Webtrend 7 cung c\u1ea5p nhi\u1ec1u d\u1ecbch v\u1ee5 th\u1eed nghi\u1ec7m t\u00ednh ph\u00ed theo th\u00e1ng ho\u1eb7c theo m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m mi\u1ec5n ph\u00ed. Webtrend 7 c\u0169ng cho ph\u00e9p b\u1ea1n th\u1ef1c hi\u1ec7n nh\u1eefng th\u1eed nghi\u1ec7m kh\u00f3 h\u01a1n th\u1eed nghi\u1ec7m t\u1eebng y\u1ebfu t\u1ed1, v\u00e0 th\u1eed nghi\u1ec7m nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch ch\u00ednh x\u00e1c nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o k\u1ebft h\u1ee3p v\u1edbi nhau v\u00e0 cho ra k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t (v\u00ed d\u1ee5 nh\u01b0 m\u1ed9t ti\u00eau \u0111\u1ec1 k\u1ebft h\u1ee3p v\u1edbi v\u1ecb tr\u00ed \u0111\u1eb7t khung \u0111\u0103ng k\u00fd).<\/li>\n
      • Offermatica c\u0169ng gi\u1ed1ng nh\u01b0 Webtrend 7 cho ph\u00e9p b\u1ea1n ti\u1ebfn h\u00e0nh th\u1eed nghi\u1ec7m t\u1eebng y\u1ebfu t\u1ed1 v\u00e0 th\u1eed nghi\u1ec7m \u0111a d\u1ea1ng. Gi\u00e1 c\u1ea3 \u0111\u01b0\u1ee3c t\u00ednh tr\u00ean chi ph\u00ed cho m\u1ed9t ng\u01b0\u1eddi xem. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng tr\u01b0\u1edbc b\u1ea3n d\u00f9ng th\u1eed c\u1ee7a ph\u1ea7n m\u1ec1m n\u00e0y.<\/li>\n
      • Click Tracks cho ph\u00e9p b\u1ea1n theo d\u00f5i k\u1ebft qu\u1ea3 th\u1eed nghi\u1ec7m v\u00e0 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi gh\u00e9 th\u0103m website t\u1eeb \u0111\u00e2u \u0111\u1ebfn v\u00e0 bi\u1ebft \u0111\u01b0\u1ee3c h\u1ecd xem nh\u1eefng g\u00ec tr\u00ean website c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed ho\u1eb7c tr\u1ea3 ti\u1ec1n m\u1ed9t l\u1ea7n ho\u0103c tr\u1ea3 theo th\u00e1ng t\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n

        B\u00e0i li\u00ean quan: 12 Gi\u1ea3i ph\u00e1p gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn \u2013 Ph\u1ea7n 1<\/em><\/p>\n

        Ngu\u1ed3n: entrepreneur.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        6. Thu th\u1eadp ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng<\/strong>
        \nKh\u00e1ch h\u00e0ng m\u1edbi lu\u00f4n c\u00f3 xu h\u01b0\u1edbng tham kh\u1ea3o th\u00f4ng tin t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, do \u0111\u00f3 h\u00e3y t\u1eadn d\u1ee5ng nh\u1eefng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng c\u0169, kh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111\u1ec3 thi\u1ebft l\u1eadp s\u1ef1 t\u00edn nhi\u1ec7m. B\u1ea1n s\u1ebd ng\u1ea1c nhi\u00ean khi \u00e1p d\u1ee5ng \u0111i\u1ec1u n\u00e0y.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51587"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51587"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51587\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}