{"id":51612,"date":"2023-12-20T00:45:38","date_gmt":"2023-12-19T17:45:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/vai-tro-cua-mobile-trong-kinh-doanh-truc-tuyen.html"},"modified":"2023-12-20T00:45:38","modified_gmt":"2023-12-19T17:45:38","slug":"vai-tro-cua-mobile-trong-kinh-doanh-truc-tuyen","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/vai-tro-cua-mobile-trong-kinh-doanh-truc-tuyen.html","title":{"rendered":"Vai tr\u00f2 c\u1ee7a Mobile trong kinh doanh tr\u1ef1c tuy\u1ebfn"},"content":{"rendered":"
S\u1eed d\u1ee5ng nh\u1eefng l\u1eddi khuy\u00ean d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 chu\u1ea9n b\u1ecb \u0111\u00f3n \u0111\u1ea7u cu\u1ed9c c\u00e1ch m\u1ea1ng t\u00ecm ki\u1ebfm th\u00f4ng tin b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh (smartphone).<\/p>\n

Theo m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi comScore, s\u1ed1 ng\u01b0\u1eddi \u1edf M\u1ef9 s\u1eed d\u1ee5ng smartphone nh\u01b0 iPhone, Blackberries, v\u00e0 Droids \u0111\u00e3 nhi\u1ec1u h\u01a1n g\u1ea5p \u0111\u00f4i trong n\u0103m qua. Trong s\u1ed1 \u0111\u00f3, g\u1ea7n 22.5 tri\u1ec7u ng\u01b0\u1eddi t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 35% t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng, s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 truy c\u1eadp tin t\u1ee9c v\u00e0 th\u00f4ng tin tr\u00ean internet nh\u01b0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng c\u01a1 b\u1ea3n th\u01b0\u1eddng ng\u00e0y.<\/p>\n

\"T\u1ed1i<\/p>\n

T\u1ed1i \u0111a c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u tr\u00ean di \u0111\u1ed9ng. H\u00e3y t\u1eadn d\u1ee5ng h\u00e0nh vi s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng!<\/p>\n<\/div>\n

V\u00e0 n\u0103m nay, s\u1ed1 ng\u01b0\u1eddi s\u1eed d\u1ee5ng smartphone \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd t\u0103ng v\u1ecdt h\u01a1n n\u1eefa khi nhi\u1ec1u c\u00f4ng ty nh\u01b0 T-mobile, AT&T, Spring, v\u00e0 th\u1eadm ch\u00ed l\u00e0 Google chu\u1ea9n b\u1ecb tung ra nhi\u1ec1u s\u1ea3n ph\u1ea9m di \u0111\u1ed9ng ch\u1ea1y tr\u00ean n\u1ec1n android, Th\u1ef1c t\u1ebf, nhi\u1ec1u chuy\u00ean gia d\u1ef1 \u0111o\u00e1n r\u1eb1ng ch\u1ee9c n\u0103ng c\u1ee7a tr\u00ecnh duy\u1ec7t web di \u0111\u1ed9ng c\u00f3 th\u1ec3 thay th\u1ebf cho m\u00e1y t\u00ednh c\u00e1 nh\u00e2n trong v\u00f2ng 5 n\u0103m t\u1edbi.<\/p>\n

Nh\u1eefng c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn m\u00e0 con ng\u01b0\u1eddi \u0111ang s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 chia s\u1ebb th\u00f4ng tin b\u1eb1ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111ang d\u1ea7n thay \u0111\u1ed5i. B\u00e0i nghi\u00ean c\u1ee9u c\u1ee7a comScore \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u1ec3 truy c\u1eadp m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c c\u00e1c blog \u0111\u00e3 t\u0103ng g\u1ea7n 427% trong n\u0103m qua, nhi\u1ec1u h\u01a1n b\u1ea5t k\u00ec c\u00e1c thi\u1ebft b\u1ecb n\u00e0o kh\u00e1c.<\/p>\n

V\u1eady th\u00ec \u0111i\u1ec1u \u0111\u00f3 c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi b\u1ea1n?<\/strong><\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111i \u0111\u1ea7u trong cu\u1ed9c b\u00f9ng n\u1ed5 c\u01b0 d\u00e2n tr\u1ef1c tuy\u1ebfn th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u c\u00e1ch m\u00e0 h\u1ecd s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 truy c\u1eadp v\u00e0 chia s\u1ebb th\u00f4ng tin. B\u1ea1n mu\u1ed1n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e0m \u0103n l\u00e2u d\u00e0i th\u00ec b\u1ea1n c\u1ea7n bi\u1ebft c\u00e1c trang m\u1ea1ng c\u1ed9ng \u0111\u1ed3ng n\u01a1i m\u00e0 h\u1ecd th\u01b0\u1eddng xuy\u00ean truy c\u1eadp, v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch m\u00e0 h\u1ecd giao ti\u1ebfp v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 \u0111i\u1ec1u quan tr\u1ecdng b\u1ea1n c\u1ea7n l\u00e0m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh c\u00f3 m\u1ed9t ti\u1ec1n \u0111\u1ec1 nh\u1eb1m t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf trong c\u01a1n b\u00e3o truy\u1ec1n th\u00f4ng di \u0111\u1ed9ng.<\/p>\n

1. H\u00e3y ch\u1eafc r\u1eb1ng trang web c\u1ee7a b\u1ea1n c\u00f3 giao di\u1ec7n th\u00e2n thi\u1ec7n v\u1edbi \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng<\/strong>
\nNg\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi thi\u1ebfu ki\u00ean nh\u1eabn. H\u1ecd mu\u1ed1n c\u00f3 th\u00f4ng tin m\u1ed9t c\u00e1ch t\u1ee9c th\u00ec. V\u00ec v\u1eady, b\u1ea1n ph\u1ea3i ch\u1eafc ch\u1eafn r\u1eb1ng trang web c\u1ee7a m\u00ecnh s\u1ebd truy\u1ec1n t\u1ea3i th\u00f4ng tin m\u1ed9t c\u00e1c nhanh ch\u00f3ng v\u00e0 c\u00f3 \u00edch cho h\u1ecd. May m\u1eafn l\u00e0 c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 t\u1ea1o ra m\u1ed9t phi\u00ean b\u1ea3n di \u0111\u1ed9ng nhanh ch\u00f3ng cho trang web c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng wordpress, n\u00f3 s\u1ebd cung c\u1ea5p nhi\u1ec1u ti\u1ec7n \u00edch gi\u00fap b\u1ea1n t\u1ea1o ra m\u1ed9t phi\u00ean b\u1ea3n web th\u00e2n thi\u1ec7n v\u1edbi \u0111i\u1ec7n tho\u1ea1i. Ho\u1eb7c l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 chuy\u1ec3n \u0111\u1ed5i nh\u01b0 MoFuse v\u00e0 MOBIFY \u0111\u1ec3 l\u00e0m c\u00f4ng vi\u1ec7c n\u00e0y.<\/p>\n

\"Ki\u1ec3m<\/p>\n

Ki\u1ec3m so\u00e1t to\u00e0n b\u1ed9 cu\u1ed9c n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ch\u1ec9 trong l\u00f2ng b\u00e0n tay.<\/p>\n<\/div>\n

2. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng trang web c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho vi\u1ec7c t\u00ecm ki\u1ebfm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong>
\nB\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng c\u1ea3 Google v\u00e0 Bing \u0111\u1ec1u c\u00f3 nh\u1eefng giao th\u1ee9c ri\u00eang bi\u1ec7t \u0111\u1ec3 t\u00ecm ki\u1ebfm n\u1ed9i dung tr\u00ean di \u0111\u1ed9ng? V\u00e0 hi\u1ec7n t\u1ea1i, h\u1ecd \u0111ang h\u01b0\u1edbng t\u1edbi vi\u1ec7c t\u00ecm ki\u1ebfm m\u00e0 k\u1ebft qu\u1ea3 hi\u1ec7n ra tuy \u00edt h\u01a1n nh\u01b0ng s\u1ebd t\u1eadp trung ch\u00ednh x\u00e1c h\u01a1n. V\u00ec v\u1eady, trang web c\u1ee7a b\u1ea1n c\u00e0ng s\u1edbm \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a th\u00ec n\u00f3 s\u1ebd c\u00e0ng c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u01b0\u1edbc h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n

3. B\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t trang fanpage tr\u00ean Facebook<\/strong>
\nC\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng ho\u1ea1t \u0111\u1ed9ng tr\u00ean Facebook, m\u1ed9t trong nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. V\u00ec v\u1eady, b\u1eb1ng vi\u1ec7c khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00ed theo d\u00f5i Fanpage c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng Facebook \u0111\u1ec3 gi\u1eef li\u00ean l\u1ea1c v\u1edbi h\u1ecd v\u00e0 chia s\u1ebb th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n

4. Tham gia v\u00e0o Twitter<\/strong>
\nT\u01b0\u01a1ng t\u1ef1, ta c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111i\u1ec1u \u0111\u01b0\u1ee3c n\u00f3i \u1edf ph\u1ea7n 3 cho m\u1ea1ng x\u00e3 h\u1ed9i Twitter \u2013 m\u1ed9t trong nh\u1eefng trang x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t \u2013 v\u00ec ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng truy c\u1eadp v\u00e0 chia s\u1ebb th\u00f4ng tin tr\u00ean Twitter. N\u1ebfu ngay b\u00e2y gi\u1edd b\u1ea1n b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua Twitter, b\u1ea1n s\u1ebd \u0111i tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u201ch\u00e0ng n\u0103m \u00e1nh s\u00e1ng\u201d khi cu\u1ed9c c\u00e1ch m\u1ea1ng smartphone ph\u00e1t huy h\u1ebft kh\u1ea3 n\u0103ng c\u1ee7a n\u00f3.<\/p>\n

5. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean Google Maps<\/strong>
\nPh\u1ea7n l\u1edbn nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng d\u00f9ng Google Maps nh\u01b0 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ea7u ti\u00ean \u0111\u1ec3 t\u00ecm ki\u1ebfm m\u1ed9t doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 con s\u1ed1 n\u00e0y \u0111ang ng\u00e0y c\u00e0ng t\u0103ng l\u00ean. B\u1ea1n c\u1ea7n ph\u1ea3i ch\u1eafc ch\u1eafn r\u1eb1ng trang web c\u1ee7a m\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ti\u00eau chu\u1ea9n c\u1ee7a Google. Ch\u00fang ta c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c ti\u00eau chu\u1ea9n t\u1ea1i \u0111\u00e2y.<\/p>\n

6. Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng xem qua doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u00ean Yelp ho\u1eb7c FourSquare<\/strong>
\nYelp l\u00e0 m\u1ed9t trang web \u0111\u00e1nh gi\u00e1 c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u00f3 ng\u01b0\u1eddi d\u00f9ng \u1edf nhi\u1ec1u th\u00e0nh ph\u1ed1 tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. H\u00e0ng th\u00e1ng, c\u00f3 h\u01a1n 26 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng Yelp \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 h\u01a1n 20 lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p kh\u00e1c nhau. FourSquare v\u1ec1 b\u1ea3n ch\u1ea5t l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady. C\u00e1c th\u00e0nh vi\u00ean s\u1eed d\u1ee5ng FourSquare \u0111\u1ec3 th\u00f4ng tin v\u1ec1 c\u00e1c doanh nghi\u1ec7p t\u1ea1i n\u01a1i \u1edf c\u1ee7a m\u00ecnh. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 vi\u1ebft m\u1ed9t b\u00e0i \u0111\u00e1nh gi\u00e1 v\u00e0 gi\u1edbi thi\u1ec7u \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a b\u1ea1n cho c\u00e1c th\u00e0nh vi\u00ean FourSquare.<\/p>\n

N\u1ebfu b\u1ea1n \u0111ang n\u1ed7 l\u1ef1c \u0111\u1ec3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p th\u00ec ngay b\u00e2y gi\u1edd ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 b\u1ea1n t\u1ea1o d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Cu\u1ed9c c\u00e1ch m\u1ea1ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111ang di\u1ec5n ra t\u1eebng ng\u00e0y, v\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn \u0111\u00e3 d\u1ea1y ch\u00fang ta m\u00f4t \u0111i\u1ec1u l\u00e0: \u0111\u1ec3 th\u00e0nh c\u00f4ng b\u1ea1n c\u1ea7n \u0111\u01b0a doanh nghi\u1ec7p c\u1ee7a m\u00ecnh t\u1edbi g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 t\u1edbi g\u1ea7n kh\u00e1ch h\u00e0ng ngay tr\u00ean ch\u00ednh chi\u1ebfc smartphone c\u1ee7a h\u1ecd.<\/p>\n

B\u00e0i li\u00ean quan:\u00a0\u1ee8ng d\u1ee5ng Mobile Marketing t\u1eeb nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u<\/em><\/p>\n

Ngu\u1ed3n: Entrepreneur.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Theo m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi comScore, s\u1ed1 ng\u01b0\u1eddi \u1edf M\u1ef9 s\u1eed d\u1ee5ng smartphone nh\u01b0 iPhone, Blackberries, v\u00e0 Droids \u0111\u00e3 nhi\u1ec1u h\u01a1n g\u1ea5p \u0111\u00f4i trong n\u0103m qua. Trong s\u1ed1 \u0111\u00f3, g\u1ea7n 22.5 tri\u1ec7u ng\u01b0\u1eddi t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 35% t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng, s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 truy c\u1eadp tin t\u1ee9c v\u00e0 th\u00f4ng tin tr\u00ean internet nh\u01b0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng c\u01a1 b\u1ea3n th\u01b0\u1eddng ng\u00e0y.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51612"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51612"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51612\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}