{"id":5162,"date":"2023-11-29T14:21:36","date_gmt":"2023-11-29T14:21:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5162"},"modified":"2023-11-30T00:59:07","modified_gmt":"2023-11-30T00:59:07","slug":"8-bai-hoc-ve-chuyen-doi-quan-trong-ceo-can-nam","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/8-bai-hoc-ve-chuyen-doi-quan-trong-ceo-can-nam.html","title":{"rendered":"8 B\u00e0i h\u1ecdc v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 quan tr\u1ecdng CEO c\u1ea7n n\u1eafm"},"content":{"rendered":"

B\u00e0i vi\u1ebft sau t\u1ed5ng h\u1ee3p v\u00e0 chia s\u1ebb 8 b\u00e0i h\u1ecdc v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1eaft gi\u00e1 CEO c\u1ea7n n\u1eafm. H\u00e3y s\u00e1ng su\u1ed1t l\u1ef1a ch\u1ecdn v\u00e0 \u00e1p d\u1ee5ng kinh nghi\u1ec7m ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/em><\/p>\n

K\u1ebft qu\u1ea3 t\u1eeb m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t \u1edf M\u1ef9 n\u00e0y c\u0169ng cho th\u1ea5y 70% s\u1ed1 s\u00e1ng ki\u1ebfn chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u00e3 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. Trong s\u1ed1 1,3 ng\u00e0n t\u1ef7 USD \u0111\u00e3 \u0111\u01b0\u1ee3c chi cho chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong , \u01b0\u1edbc t\u00ednh \u0111\u00e3 c\u00f3 \u0111\u1ebfn 900 t\u1ef7 USD b\u1ecb l\u00e3ng ph\u00ed. T\u1ea1i sao m\u1ed9t s\u1ed1 n\u1ed7 l\u1ef1c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng nh\u01b0ng m\u1ed9t s\u1ed1 kh\u00e1c l\u1ea1i th\u1ea5t b\u1ea1i?<\/p>\n

V\u1ec1 c\u01a1 b\u1ea3n, v\u00ec h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u1ec1u cung c\u1ea5p kh\u1ea3 n\u0103ng gi\u00fap l\u00e0m t\u0103ng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 s\u1ef1 th\u00e2n thi\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p (DN). Nh\u01b0ng n\u1ebfu m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng c\u00f3 suy ngh\u0129 \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 thay \u0111\u1ed5i nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m v\u1ed1n c\u00f3 t\u1ea1i t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh th\u00ec s\u1ebd l\u00e0 thi\u1ebfu s\u00f3t, b\u1edfi l\u00fac n\u00e0y, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u01a1n gi\u1ea3n l\u00e0 ph\u00f3ng \u0111\u1ea1i nh\u1eefng khi\u1ebfm khuy\u1ebfn \u0111\u00f3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Sau \u0111\u00e2y l\u00e0 8 b\u00e0i h\u1ecdc quan tr\u1ecdng gi\u00fap c\u00e1c doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng.<\/p>\n

8 b\u00e0i h\u1ecdc v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 quan tr\u1ecdng<\/h2>\n

\"b\u00e0i<\/p>\n

B\u00e0i h\u1ecdc v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 #1: CEO ph\u1ea3i l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u01b0\u1eddng<\/h3>\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 to\u00e0n doanh nghi\u1ec7p, c\u0169ng d\u1ec5 hi\u1ec3u r\u1eb1ng CEO ph\u1ea3i l\u00e0 ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/p>\n

Nh\u1eefng doanh nghi\u1ec7p \u0111\u01b0\u1ee3c CEO d\u1eabn d\u1eaft trong c\u00f4ng cu\u1ed9c Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u01b0\u1eddng \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n. Trong kh\u1ea3o s\u00e1t c\u1ee7a Forrester \u0111\u01b0\u1ee3c nh\u1eafc b\u00ean tr\u00ean, 59% doanh nghi\u1ec7p tri\u1ec3n khai k\u1ef9 thu\u1eadt s\u1ed1 th\u00e0nh c\u00f4ng v\u00ec CEO c\u1ee7a h\u1ecd th\u1ea5u hi\u1ec3u v\u00e0 h\u1ed7 tr\u1ee3 xuy\u00ean su\u1ed1t qu\u00e1 tr\u00ecnh Chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n

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\u0110\u01b0\u01a1ng nhi\u00ean ch\u1ec9 tr\u00f4ng ch\u1edd v\u00e0o CEO l\u00e0 ch\u01b0a \u0111\u1ee7. T\u1ea7m nh\u00ecn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c cho k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n c\u1ea7n c\u1ea3 s\u1ef1 \u0111\u00f3ng g\u00f3p t\u1eeb nh\u1eefng th\u00e0nh vi\u00ean kh\u00e1c trong ban l\u00e3nh \u0111\u1ea1o, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, c\u1ea3 l\u1eabn b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i.<\/p>\n

B\u00e0i h\u1ecdc v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 #2: Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh tr\u01b0\u1edbc khi chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/h3>\n

C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u01b0\u1eddng mu\u1ed1n t\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1. V\u00ed d\u1ee5, t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n mu\u1ed1n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c h\u1ecdc m\u00e1y (machine learning). Nh\u01b0ng th\u1ef1c t\u1ebf chuy\u1ec3n \u0111\u1ed5i s\u1ed1 n\u00ean \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi chi\u1ebfn l\u01b0\u1ee3c kinh doanh bao qu\u00e1t h\u01a1n ch\u1ee9 kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 c\u00f4ng ngh\u1ec7.<\/p>\n

\u1ede m\u1ed9t s\u1ed1 \u0111\u01a1n v\u1ecb th\u00e0nh c\u00f4ng trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i s\u1ed1, v\u00ed d\u1ee5 nh\u01b0 t\u1ea1i Li & Fung (m\u1ed9t c\u00f4ng ty qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Hong Kong. C\u00f4ng ty n\u00e0y c\u0169ng hi\u1ec7n di\u1ec7n t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2009), c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ee7a c\u00f4ng ty \u0111\u00e3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c trong 3 n\u0103m \u0111\u1ec3 ph\u1ee5c v\u1ee5 th\u1ecb tr\u01b0\u1eddng, trong \u0111\u00f3 c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f3 v\u1ecb tr\u00ed quan tr\u1ecdng nh\u01b0 c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng.<\/p>\n

Li & Fung ch\u1ecdn c\u00e1ch t\u1eadp trung v\u00e0o ba l\u0129nh v\u1ef1c, bao g\u1ed3m: t\u1ed1c \u0111\u1ed9, \u0111\u1ed5i m\u1edbi v\u00e0 s\u1ed1 h\u00f3a. C\u1ee5 th\u1ec3, c\u00f4ng ty \u0111\u00e3 t\u00ecm c\u00e1ch gi\u1ea3m th\u1eddi gian s\u1ea3n xu\u1ea5t, t\u0103ng t\u1ed1c \u0111\u1ed9 ti\u1ebfp th\u1ecb v\u00e0 c\u1ea3i thi\u1ec7n vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u trong chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u c\u1ee7a m\u00ecnh. Sau khi c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3 \u0111\u00e3 \u0111\u01b0\u1ee3c ho\u1ea1ch \u0111\u1ecbnh, d\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u \u0111\u00f3, c\u00f4ng ty m\u1edbi b\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 s\u1ed1 \u0111\u1ec3 tri\u1ec3n khai.<\/p>\n

L\u1ea5y v\u00ed d\u1ee5 v\u1ec1 t\u1ed1c \u0111\u1ed9 ti\u1ebfp th\u1ecb, Li & Fung \u0111\u00e3 \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 thi\u1ebft k\u1ebf \u1ea3o, \u0111i\u1ec1u \u0111\u00f3 \u0111\u00e3 gi\u00fap h\u1ecd gi\u1ea3m th\u1eddi gian thi\u1ebft k\u1ebf m\u1eabu xu\u1ed1ng \u0111\u1ebfn 50%. Li & Fung c\u0169ng gi\u00fap c\u00e1c nh\u00e0 cung c\u1ea5p c\u00e0i \u0111\u1eb7t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd theo d\u00f5i d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 s\u1ea3n xu\u1ea5t, v\u00e0 x\u00e2y d\u1ef1ng Total Source \u2013 m\u1ed9t n\u1ec1n t\u1ea3ng s\u1ed1 t\u00edch h\u1ee3p th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e0 cung c\u1ea5p. B\u1ed9 ph\u1eadn t\u00e0i ch\u00ednh c\u0169ng th\u1ef1c hi\u1ec7n c\u00e1ch ti\u1ebfp c\u1eadn t\u01b0\u01a1ng t\u1ef1 v\u00e0 cu\u1ed1i c\u00f9ng \u0111\u00e3 gi\u1ea3m h\u01a1n 30% th\u1eddi gian l\u00e0m vi\u1ec7c v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 v\u1ed1n l\u01b0u \u0111\u1ed9ng l\u00ean 200 tri\u1ec7u USD.<\/p>\n

B\u00e0i h\u1ecdc v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 #3: T\u1eadn d\u1ee5ng ng\u01b0\u1eddi trong cu\u1ed9c<\/h3>\n

C\u00e1c t\u1ed5 ch\u1ee9c t\u00ecm ki\u1ebfm s\u1ef1 thay \u0111\u1ed5i (k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1c) th\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ed9i ng\u0169 c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n b\u00ean ngo\u00e0i, nh\u1eefng ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t v\u00e0 c\u00f3 chung m\u1ed9t k\u00edch c\u1ee1, ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c t\u1ed5 ch\u1ee9c. Nh\u01b0ng c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a nhi\u1ec1u \u0111\u01a1n v\u1ecb th\u00e0nh c\u00f4ng trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 d\u1ef1a v\u00e0o ng\u01b0\u1eddi trong n\u1ed9i b\u1ed9 \u2013 nh\u1eefng nh\u00e2n vi\u00ean c\u00f3 kinh nghi\u1ec7m v\u00e0 ki\u1ebfn th\u1ee9c s\u00e2u v\u1ec1 c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd.<\/p>\n

H\u1ea1t Santa Clara \u1edf California (M\u1ef9) cho ch\u00fang ta m\u1ed9t v\u00ed d\u1ee5. S\u1edf K\u1ebf ho\u1ea1ch v\u00e0 Ph\u00e1t tri\u1ec3n h\u1ea1t n\u00e0y \u0111\u00e3 ti\u1ebfn h\u00e0nh thi\u1ebft k\u1ebf l\u1ea1i c\u00e1c lu\u1ed3ng c\u00f4ng vi\u1ec7c v\u1edbi m\u1ee5c ti\u00eau n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00e2n. Ban \u0111\u1ea7u, c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n b\u00ean ngo\u00e0i \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng khuy\u1ebfn ngh\u1ecb cho quy tr\u00ecnh ph\u00ea duy\u1ec7t gi\u1ea5y ph\u00e9p d\u1ef1a tr\u00ean nh\u1eefng g\u00ec m\u00e0 ch\u00ednh h\u1ecd c\u0169ng \u0111\u00e3 t\u01b0 v\u1ea5n v\u00e0 cho c\u00e1c \u0111\u01a1n v\u1ecb kh\u00e1c, \u0111\u00f3 l\u00e0 th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 theo c\u00e1ch ti\u1ebfp c\u1eadn phi t\u1eadp trung.<\/p>\n

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Tuy nhi\u00ean, c\u00e1c vi\u00ean ch\u1ee9c l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp t\u1ea1i \u0111\u00e2y bi\u1ebft, d\u1ef1a tr\u00ean c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u01b0 d\u00e2n, m\u1ed9t quy tr\u00ecnh th\u1ed1ng nh\u1ea5t s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn t\u1ed1t h\u01a1n. Do \u0111\u00f3, nh\u00f3m t\u01b0 v\u1ea5n \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh li\u00ean quan \u0111\u1ebfn c\u00f4ng c\u1ee5, quy tr\u00ecnh, s\u01a1 \u0111\u1ed3 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a ph\u1ea7n m\u1ec1m c\u1ed1t l\u00f5i khi h\u1ecd thi\u1ebft k\u1ebf l\u1ea1i quy tr\u00ecnh l\u00e0m vi\u1ec7c. K\u1ebft qu\u1ea3 l\u00e0 th\u1eddi gian x\u1eed l\u00fd cho vi\u1ec7c c\u1ea5p gi\u1ea5y ph\u00e9p \u0111\u00e3 gi\u1ea3m xu\u1ed1ng ch\u1ec9 c\u00f2n 33%.<\/p>\n

B\u00e0i h\u1ecdc v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 #4: Thi\u1ebft k\u1ebf c\u00e1c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h3>\n

N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng, th\u00ec b\u1ea5t k\u1ef3 n\u1ed7 l\u1ef1c n\u00e0o c\u0169ng ph\u1ea3i c\u00f3 giai \u0111o\u1ea1n xem x\u00e9t c\u00e1c d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o chuy\u00ean s\u00e2u t\u1eeb kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc.<\/p>\n

C\u00e1c nh\u00e2n vi\u00ean c\u1ee7a S\u1edf K\u1ebf ho\u1ea1ch v\u00e0 Ph\u00e1t tri\u1ec3n h\u1ea1t Santa Clara n\u00e0y \u0111\u00e3 ti\u1ebfn h\u00e0nh thi\u1ebft k\u1ebf l\u1ea1i c\u00e1c lu\u1ed3ng c\u00f4ng vi\u1ec7c v\u1edbi m\u1ee5c ti\u00eau n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00e2n. Ban \u0111\u1ea7u, c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n b\u00ean ngo\u00e0i \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng khuy\u1ebfn ngh\u1ecb cho quy tr\u00ecnh ph\u00ea duy\u1ec7t gi\u1ea5y ph\u00e9p d\u1ef1a tr\u00ean nh\u1eefng g\u00ec m\u00e0 ch\u00ednh h\u1ecd c\u0169ng \u0111\u00e3 t\u01b0 v\u1ea5n v\u00e0 cho c\u00e1c \u0111\u01a1n v\u1ecb kh\u00e1c, \u0111\u00f3 l\u00e0 th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 theo c\u00e1ch ti\u1ebfp c\u1eadn phi t\u1eadp trung.<\/p>\n

S\u1edf \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u01a1n 90 cu\u1ed9c ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n v\u1edbi ng\u01b0\u1eddi d\u00e2n, trong \u0111\u00f3 h\u1ecd y\u00eau c\u1ea7u m\u1ed7i ng\u01b0\u1eddi nh\u1eadn x\u00e9t v\u1ec1 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn t\u1ea1i t\u1ed5 ch\u1ee9c n\u00e0y. Ngo\u00e0i ra, h\u1ecd c\u0169ng y\u00eau c\u1ea7u c\u00e1c b\u00ean li\u00ean quan kh\u00e1c nhau \u2013 bao g\u1ed3m c\u00e1c \u0111\u1ea1i l\u00fd, nh\u00e0 ph\u00e1t tri\u1ec3n, nh\u00e0 x\u00e2y d\u1ef1ng, nh\u00e0 n\u00f4ng nghi\u1ec7p v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u1ecba ph\u01b0\u01a1ng quan tr\u1ecdng nh\u01b0 \u0110\u1ea1i h\u1ecdc Stanford \u2013 x\u00e1c \u0111\u1ecbnh c\u00e1c nhu c\u1ea7u c\u1ee7a m\u00ecnh, thi\u1ebft l\u1eadp c\u00e1c th\u00e0nh ph\u1ea7n \u01b0u ti\u00ean v\u00e0 x\u1ebfp lo\u1ea1i hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eebng b\u1ed9 ph\u1eadn t\u1ea1i S\u1edf.<\/p>\n

Sau \u0111\u00f3 t\u1eebng b\u1ed9 ph\u1eadn s\u1ebd x\u00e2y d\u1ef1ng d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o c\u1ee7a qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i trong b\u1ed9 ph\u1eadn m\u00ecnh. \u0110\u1ec3 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00e2n v\u1ec1 s\u1ef1 minh b\u1ea1ch h\u01a1n \u1edf quy tr\u00ecnh ph\u00ea duy\u1ec7t gi\u1ea5y ph\u00e9p, t\u1eebng b\u1ed9 ph\u1eadn s\u1ebd chia c\u00e1c b\u01b0\u1edbc c\u00f4ng vi\u1ec7c th\u00e0nh c\u00e1c giai \u0111o\u1ea1n v\u00e0 c\u1eadp nh\u1eadt d\u1eef li\u1ec7u l\u00ean c\u1ed5ng th\u00f4ng tin; gi\u1edd \u0111\u00e2y ng\u01b0\u1eddi d\u00e2n c\u00f3 th\u1ec3 theo d\u00f5i ti\u1ebfn tr\u00ecnh x\u1eed l\u00fd c\u00e1c y\u00eau c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n

B\u00e0i h\u1ecdc v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 #5 \u2013 Thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a nh\u00e2n vi\u00ean<\/h3>\n

Khi c\u00e1c nh\u00e2n vi\u00ean c\u1ea3m nh\u1eadn vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f3 th\u1ec3 \u0111e d\u1ecda \u0111\u1ebfn c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh, h\u1ecd c\u00f3 th\u1ec3 ch\u1ed1ng l\u1ea1i c\u00e1c thay \u0111\u1ed5i \u0111\u00f3 m\u1ed9t c\u00e1ch c\u00f3 \u00fd th\u1ee9c ho\u1eb7c v\u00f4 th\u1ee9c, t\u1eeb \u0111\u00f3 s\u1ebd khi\u1ebfn cho vi\u1ec7c \u0111\u1ed5i s\u1ed1 tr\u1edf n\u00ean kh\u00f4ng hi\u1ec7u qu\u1ea3, v\u00e0 d\u1eabn \u0111\u1ebfn ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 s\u1ebd t\u1eeb b\u1ecf n\u1ed7 l\u1ef1c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ho\u1eb7c g\u00e1c l\u1ea1i c\u00f4ng vi\u1ec7c n\u00e0y. \u0110i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ee7a t\u1ed5 ch\u1ee9c l\u00e0 nh\u1eadn ra nh\u1eefng n\u1ed7i s\u1ee3 h\u00e3i \u0111\u00f3 c\u1ee7a nh\u00e2n vi\u00ean, v\u00e0 cho h\u1ecd bi\u1ebft r\u1eb1ng, quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 s\u1ebd l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ecd n\u00e2ng c\u1ea5p chuy\u00ean m\u00f4n cho ph\u00f9 h\u1ee3p v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u00f4ng vi\u1ec7c trong t\u01b0\u01a1ng lai.<\/p>\n

Behnam \u2013 m\u1ed9t ng\u01b0\u1eddi \u0111\u00e3 \u0111\u00e0o t\u1ea1o cho h\u01a1n 20.000 nh\u00e2n vi\u00ean c\u1ee7a nhi\u1ec1u t\u1ed5 ch\u1ee9c \u0111\u1ec3 h\u1ecd hi\u1ec3u bi\u1ebft r\u00f5 v\u1ec1 quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1. \u00d4ng n\u00e0y th\u01b0\u1eddng g\u1eb7p g\u1ee1 nh\u1eefng ng\u01b0\u1eddi c\u00f2n ho\u00e0i nghi v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u.<\/p>\n

V\u00e0 \u0111\u1ec3 \u0111\u00e1p l\u1ea1i nh\u1eefng ho\u00e0i nghi \u0111\u00f3, Behnam \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 t\u1eeb trong n\u1ed9i b\u1ed9 \u0111\u01a1n v\u1ecb. M\u1ecdi ng\u01b0\u1eddi tham gia \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u li\u1ec7t k\u00ea nh\u1eefng \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c c\u1ee7a h\u1ecd cho c\u00e1c t\u1ed5 ch\u1ee9c l\u00e0 g\u00ec, sau \u0111\u00f3 k\u1ebft n\u1ed1i nh\u1eefng th\u1ebf m\u1ea1nh \u0111\u00f3 v\u1edbi c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u2013 cu\u1ed1i c\u00f9ng l\u00e0 h\u1ecd s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 qui tr\u00ecnh n\u00e0y, n\u1ebfu c\u00f3 th\u1ec3.<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 cho ph\u00e9p nh\u00e2n vi\u00ean ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 s\u1ebd di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o, t\u1eeb \u0111\u00f3 c\u00e1c \u1ee9ng d\u1ee5ng s\u1ed1 s\u1ebd l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 nh\u00e2n vi\u00ean tr\u1edf n\u00ean xu\u1ea5t s\u1eafc h\u01a1n so v\u1edbi nh\u1eefng g\u00ec v\u1ed1n tr\u01b0\u1edbc \u0111\u00e2y h\u1ecd \u0111\u00e3 l\u00e0m t\u1ed1t.<\/p>\n

T\u1ea1i CenturyLink (m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 to\u00e0n c\u1ea7u c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i M\u1ef9), \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd \u0111\u00e3 xem x\u00e9t \u00e1p d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u1ec3 gi\u00fap t\u0103ng n\u0103ng su\u1ea5t. Tuy nhi\u00ean, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tri\u1ec3n khai \u0111\u01b0\u1ee3c AI v\u1eabn l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi m\u1edf.<\/p>\n

Cu\u1ed1i c\u00f9ng, nh\u00f3m n\u00e0y \u0111\u00e3 t\u00f9y ch\u1ec9nh m\u1ed9t c\u00f4ng c\u1ee5 AI \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a n\u1ed7 l\u1ef1c c\u1ee7a m\u1ed7i nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1ch \u0111\u01b0a ra g\u1ee3i \u00fd r\u1eb1ng kh\u00e1ch h\u00e0ng n\u00e0o s\u1ebd g\u1ecdi, khi n\u00e0o g\u1ecdi v\u00e0 n\u00f3i nh\u1eefng g\u00ec? C\u00f4ng c\u1ee5 n\u00e0y c\u0169ng ch\u1ee9a m\u1ed9t th\u00e0nh ph\u1ea7n gamification (\u1ee9ng d\u1ee5ng c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a game v\u00e0o c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c b\u00ean ngo\u00e0i c\u00f4ng nghi\u1ec7p game.<\/p>\n

C\u1ee5 th\u1ec3 h\u01a1n, vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c l\u00fd thuy\u1ebft thi\u1ebft k\u1ebf game v\u00e0o thi\u1ebft k\u1ebf ph\u1ea7n m\u1ec1m, x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p, marketing v\u1edbi m\u1ee5c ti\u00eau mang l\u1ea1i l\u1ee3i \u00edch t\u00edch c\u1ef1c nh\u01b0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng ti\u00eau d\u00f9ng, g\u1eafn k\u1ebft ng\u01b0\u1eddi d\u00f9ng v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m c\u0169ng nh\u01b0 c\u00e1c website hay c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, v.v.) l\u00e0m cho qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng tr\u1edf n\u00ean th\u00fa v\u1ecb h\u01a1n.<\/p>\n

Vernon Irvin cho bi\u1ebft n\u00f3 gi\u00fap cho vi\u1ec7c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n, l\u00e0m t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u2013 v\u00e0 t\u0103ng 10% doanh s\u1ed1.<\/p>\n

B\u00e0i h\u1ecdc v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 #6: Mang v\u0103n h\u00f3a kh\u1edfi nghi\u1ec7p v\u00e0o<\/h3>\n

C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p \u1edf Thung l\u0169ng Silicon th\u01b0\u1eddng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh nhanh, t\u1ea1o c\u00e1c bi\u1ec3u m\u1eabu nhanh v\u00e0 c\u00f3 c\u1ea5u tr\u00fac ph\u1eb3ng.<\/p>\n

Trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u1ed1n, nhi\u1ec1u thay \u0111\u1ed5i c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ea1m th\u1eddi v\u00e0 sau \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh d\u1ea7n; quy\u1ebft \u0111\u1ecbnh c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u01b0a ra nhanh; v\u00e0 c\u00e1c nh\u00f3m t\u1eeb m\u1ecdi ph\u00f2ng\/ban\/chi nh\u00e1nh trong m\u1ed9t t\u1ed5 ch\u1ee9c c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c tham gia v\u00e0o. K\u1ebft qu\u1ea3 l\u00e0, h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p truy\u1ec1n th\u1ed1ng s\u1ebd c\u1ea3n tr\u1edf y\u1ebfu t\u1ed1 n\u00e0y. T\u1ed1t nh\u1ea5t l\u00e0 ch\u1ea5p nh\u1eadn m\u1ed9t t\u1ed5 ch\u1ee9c c\u00f3 c\u1ea5u tr\u00fac ph\u1eb3ng, t\u00e1ch bi\u1ec7t v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a \u0111\u01a1n v\u1ecb.<\/p>\n

Nhu c\u1ea7u v\u1ec1 t\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd c\u00f4ng vi\u1ec7c th\u1eadm ch\u00ed c\u00f2n quan tr\u1ecdng h\u01a1n so v\u1edbi c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i v\u00ec nhi\u1ec1u c\u00f4ng ngh\u1ec7 s\u1ed1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh. C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ph\u1ea3i quy\u1ebft \u0111\u1ecbnh \u1ee9ng d\u1ee5ng n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1eeb nh\u00e0 cung c\u1ea5p n\u00e0o, l\u0129nh v\u1ef1c kinh doanh n\u00e0o c\u00f3 l\u1ee3i nh\u1ea5t khi chuy\u1ec3n sang c\u00f4ng ngh\u1ec7 m\u1edbi, li\u1ec7u vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i c\u00f3 n\u00ean \u0111\u01b0\u1ee3c tri\u1ec3n khai theo t\u1eebng giai \u0111o\u1ea1n hay kh\u00f4ng v.v..<\/p>\n

Th\u00f4ng th\u01b0\u1eddng, vi\u1ec7c ch\u1ecdn gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t \u0111\u00f2i h\u1ecfi c\u00f3 s\u1ef1 th\u1eed nghi\u1ec7m r\u1ed9ng r\u00e3i tr\u01b0\u1edbc khi \u00e1p d\u1ee5ng, \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n v\u00e0 s\u1eeda ch\u1eefa nhanh ch\u00f3ng c\u00e1c sai l\u1ea7m.<\/p>\n

V\u00ed d\u1ee5, m\u1ed9t h\u1ec7 th\u1ed1ng \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ed5ng h\u1ee3p nhu c\u1ea7u kh\u00e1ch h\u00e0ng to\u00e0n c\u1ea7u ch\u1ec9 c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c ph\u00e2n t\u00edch h\u1eefu \u00edch khi c\u00e1c c\u1eeda h\u00e0ng \u1edf c\u00e1c qu\u1ed1c gia kh\u00e1c nhau c\u00f9ng th\u01b0\u1eddng xuy\u00ean thu th\u1eadp m\u1ed9t lo\u1ea1i d\u1eef li\u1ec7u. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t trong c\u00e1c quy tr\u00ecnh t\u1ed5 ch\u1ee9c hi\u1ec7n c\u00f3 gi\u1eefa c\u00e1c khu v\u1ef1c kh\u00e1c nhau. N\u1ebfu c\u00e1c chi ti\u1ebft v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ch\u1ee7 y\u1ebfu b\u1edfi c\u00e1c nh\u00e2n vi\u00ean t\u1eeb m\u1ed9t qu\u1ed1c gia, h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c s\u1ef1 kh\u00f4ng t\u01b0\u01a1ng th\u00edch ti\u1ec1m n\u0103ng.<\/p>\n

L\u00e0m vi\u1ec7c v\u1edbi Li & Fung, Behnam \u0111\u00e3 gi\u00fap t\u1ea1o ra 6 nh\u00f3m ch\u1ee9c n\u0103ng ch\u00e9o, m\u1ed7i nh\u00f3m \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean t\u1eeb c\u00e1c v\u0103n ph\u00f2ng kh\u00e1c nhau \u1edf H\u1ed3ng K\u00f4ng, Trung Qu\u1ed1c \u0111\u1ea1i l\u1ee5c, Anh, \u0110\u1ee9c v\u00e0 M\u1ef9 l\u00e3nh \u0111\u1ea1o \u1edf c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n

V\u00ec c\u1ea5u tr\u00fac c\u1ee7a c\u00e1c \u0111\u1ed9i n\u00e0y kh\u00f4ng thay \u0111\u1ed5i, n\u00ean h\u1ecd c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng v\u00e0 l\u1ea5y \u00fd ki\u1ebfn t\u1eeb Ed Lam, Gi\u00e1m \u0111\u1ed1c T\u00e0i ch\u00ednh) c\u1ee7a Li & Fung v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c nh\u00f3m c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi v\u1ec1 c\u00e1ch c\u1ea5u tr\u00fac d\u1eef li\u1ec7u, ph\u00e2n t\u00edch v\u00e0 x\u1eed l\u00fd robot t\u1ed1t nh\u1ea5t.<\/p>\n

H\u01a1n n\u1eefa, v\u00ec c\u00e1c \u0111\u1ec1 xu\u1ea5t m\u1edbi \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c nh\u00e2n vi\u00ean t\u1eeb nh\u1eefng v\u0103n ph\u00f2ng \u1edf nh\u1eefng qu\u1ed1c gia kh\u00e1c nhau v\u00e0 b\u1ed9 ph\u1eadn kh\u00e1c nhau xem x\u00e9t, n\u00ean c\u00e1c nh\u00f3m n\u00e0y c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y tr\u01b0\u1edbc c\u00e1c v\u1ea5n \u0111\u1ec1 khi th\u1ef1c hi\u1ec7n v\u00e0 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft ch\u00fang tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c.<\/p>\n

B\u00e0i h\u1ecdc v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 #7: Th\u00edch \u1ee9ng v\u1edbi n\u1ec1n kinh t\u1ebf chia s\u1ebb<\/h3>\n

\"B\u00e0i<\/p>\n

BMW v\u1ed1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p l\u00e2u \u0111\u1eddi, truy\u1ec1n th\u1ed1ng nh\u01b0ng \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp c\u1eadn v\u1edbi n\u1ec1n kinh t\u1ebf chia s\u1ebb (sharing economy) \u2013 chia s\u1ebb nh\u1eefng t\u00e0i nguy\u00ean s\u1eb5n c\u00f3 b\u1eb1ng c\u00e1c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7. N\u1ed5 ph\u00e1t s\u00fang \u0111\u1ea7u ti\u00ean cho s\u1ef1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1, nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 \u0110\u1ee9c \u0111\u00e3 cho ra m\u1eaft d\u1ecbch v\u1ee5 DriveNow. D\u1ef1a tr\u00ean ph\u01b0\u01a1ng ch\u00e2m \u201c\u0110\u00f3n kh\u00e1ch, tr\u1ea3 kh\u00e1ch \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u\u201d, ng\u01b0\u1eddi d\u00f9ng c\u00f3 c\u01a1 h\u1ed9i \u0111\u1eb7t xe r\u1ea5t linh ho\u1ea1t. S\u1ea3n ph\u1ea9m \u00f4 t\u00f4 \u0111i\u1ec7n BMW i3 l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o danh m\u1ee5c \u0111\u1eb7t xe, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p c\u00e1c tr\u1ea1m s\u1ea1c \u0111i\u1ec7n mi\u1ec5n ph\u00ed. K\u1ebft qu\u1ea3 \u0111em l\u1ea1i ngo\u00e0i s\u1ee9c t\u01b0\u1edfng t\u01b0\u1ee3ng. H\u00e3ng xe BMW \u0111\u00e3 s\u1edf h\u1eefu kho\u1ea3ng 2.350 chi\u1ebfc \u00f4 t\u00f4 tham gia v\u00e0o d\u1ecbch v\u1ee5 chia s\u1ebb DriveNow t\u1ea1i \u0110\u1ee9c. B\u01b0\u1edbc \u0111\u1ea7u th\u00e0nh c\u00f4ng trong qu\u00e1 tr\u00ecnh chuy\u1ec3n m\u00ecnh sang th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

B\u00e0i h\u1ecdc v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 #8: T\u0103ng c\u01b0\u1eddng s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n

H\u1eb3n ch\u00fang ta kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi c\u00e1i t\u00ean WeChat \u2013 \u1ee9ng d\u1ee5ng \u0111a n\u0103ng do Tencent ph\u00e1t tri\u1ec3n. Ngo\u00e0i vai tr\u00f2 l\u00e0 m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i, WeChat c\u00f2n c\u00f3 t\u00ednh n\u0103ng mua h\u00e0ng v\u00e0 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn v\u00f4 c\u00f9ng ti\u1ec7n l\u1ee3i. L\u1ee3i d\u1ee5ng t\u00e2m l\u00fd n\u00e0y, trong \u0111\u1ee3t b\u00e1n h\u00e0ng \u0111\u1ed9c quy\u1ec1n tr\u00ean WeChat, \u00f4ng tr\u00f9m c\u00f4ng ngh\u1ec7 Trung Qu\u1ed1c Xiaomi \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c 150.000 m\u1eabu smartphone \u0111\u1eddi m\u1edbi ch\u1ec9 trong v\u00f2ng ch\u01b0a \u0111\u1ea7y 10 ph\u00fat.<\/p>\n

\"B\u00e0i<\/p>\n

Ngo\u00e0i ra, WeChat ch\u00ednh l\u00e0 c\u00e1i t\u00ean ti\u00ean phong cho m\u00f4 h\u00ecnh \u201c\u0111a \u1ee9ng d\u1ee5ng trong m\u1ed9t\u201d. H\u00e0ng ng\u00e0n \u1ee9ng d\u1ee5ng r\u00fat g\u1ecdn (lightweight) c\u00f3 m\u1eb7t trong \u1ee9ng d\u1ee5ng WeChat, gi\u1ed1ng nh\u01b0 c\u00f3 r\u1ea5t nhi\u1ec1u trang web n\u1eb1m trong h\u1ec7 th\u1ed1ng internet.<\/p>\n

C\u0169ng m\u1ed9t ph\u1ea7n v\u00ec qu\u00e1 tr\u00ecnh ph\u00ea duy\u1ec7t th\u00e0nh vi\u00ean c\u1ee7a WeChat c\u0169ng r\u1ea5t nhanh g\u1ecdn. B\u1edfi v\u1eady, n\u00f3 s\u1edf h\u1eefu r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng tham gia qu\u1ea3ng c\u00e1o cho h\u1ecd v\u00e0 cho ch\u00ednh WeChat.<\/p>\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft \u0111\u1ec3 v\u01b0\u01a1n \u0111\u1ebfn \u00e1nh h\u00e0o quang trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7. V\u1edbi nh\u1eefng minh ch\u1ee9ng \u201cthay da \u0111\u1ed5i th\u1ecbt\u201d c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, h\u00e3y s\u00e1ng su\u1ed1t l\u1ef1a ch\u1ecdn v\u00e0 \u00e1p d\u1ee5ng kinh nghi\u1ec7m ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Hy v\u1ecdng n\u1ed9i dung chia s\u1ebb c\u00e1c b\u00e0i h\u1ecdc v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 tr\u00ean \u0111\u00e2y h\u1eefu \u00edch \u0111\u1ebfn b\u1ea1n. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00e0i vi\u1ebft sau t\u1ed5ng h\u1ee3p v\u00e0 chia s\u1ebb 8 b\u00e0i h\u1ecdc v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1eaft gi\u00e1 CEO c\u1ea7n n\u1eafm. H\u00e3y s\u00e1ng su\u1ed1t l\u1ef1a ch\u1ecdn v\u00e0 \u00e1p d\u1ee5ng kinh nghi\u1ec7m ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. K\u1ebft qu\u1ea3 t\u1eeb m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t \u1edf M\u1ef9 n\u00e0y c\u0169ng cho th\u1ea5y 70% s\u1ed1 s\u00e1ng ki\u1ebfn chuy\u1ec3n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217,210,170],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5162"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5162"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5162\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}