{"id":5164,"date":"2023-11-29T19:13:35","date_gmt":"2023-11-29T19:13:35","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5164"},"modified":"2023-11-29T15:25:54","modified_gmt":"2023-11-29T15:25:54","slug":"bi-quyet-thanh-cong-cua-hanh-trinh-chuyen-doi-tai-mcdonalds","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/bi-quyet-thanh-cong-cua-hanh-trinh-chuyen-doi-tai-mcdonalds.html","title":{"rendered":"B\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 t\u1ea1i McDonald\u2019s"},"content":{"rendered":"<p class=\"ifp\">C\u00e1ch \u0111\u00e2y 3 n\u0103m, McDonald\u2019s v\u1eabn \u0111ang loay hoay t\u00ecm c\u00e1ch \u0111\u1ed1i ph\u00f3 v\u1edbi s\u1ef1 s\u1ee5t gi\u1ea3m v\u1ec1 doanh thu v\u00e0 h\u1ecd nh\u1eadn th\u1ea5y r\u1eb1ng h\u1ecd ch\u1ec9 c\u00f3 m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn: Thay \u0111\u1ed5i ho\u1eb7c l\u00e0 ch\u1ebft.<\/p>\n<p>H\u1ecd \u0111\u00e3 ch\u1ea5p nh\u1eadn thay \u0111\u1ed5i, tuy nhi\u00ean c\u00f3 m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u1eb7t ra: L\u00e0m sao \u0111\u1ec3 \u201cl\u00f4i k\u00e9o\u201d nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu nh\u01b0\u1ee3ng quy\u1ec1n tin v\u00e0 \u1ee7ng h\u1ed9 quy\u1ebft \u0111\u1ecbnh c\u1ee7a l\u00e3nh \u0111\u1ea1o?<\/p>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t b\u00e0i to\u00e1n m\u00e0 \u0111\u1ed9i ng\u0169 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 c\u1ee7a McDonald\u2019s \u0111\u00e3 ph\u1ea3i t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft.<\/p>\n<h2>C\u00f4ng cu\u1ed9c chuy\u1ec3n \u0111\u1ed5i kinh doanh c\u1ee7a McDonald\u2019s<\/h2>\n<p>V\u1edbi l\u1ecbch s\u1eed h\u01a1n 100 n\u0103m ph\u00e1t tri\u1ec3n, McDonald\u2019s \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng khi n\u00f3i v\u1ec1 \u0111\u1ed3 \u0103n nhanh.<\/p>\n<p>V\u1eady nh\u01b0ng k\u1ec3 t\u1eeb n\u0103m 2002, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m doanh thu \u1edf m\u1ee9c \u0111\u00e1ng b\u00e1o \u0111\u1ed9ng v\u00e0 b\u1ecb \u0111\u1ea9y v\u00e0o t\u00ecnh th\u1ebf kh\u00f3 kh\u0103n sau khi Eric Schlosser, m\u1ed9t nh\u00e0 b\u00e1o ng\u01b0\u1eddi M\u1ef9 ch\u1ec9 ra s\u1ef1 t\u01b0\u01a1ng quan gi\u1eefa \u0111\u1ed3 \u0103n nhanh v\u00e0 nh\u1eefng b\u1ec7nh l\u00fd nh\u01b0 b\u00e9o ph\u00ec, tim m\u1ea1ch trong cu\u1ed1n s\u00e1ch \u201cQu\u1ed1c gia \u0110\u1ed3 \u0103n nhanh\u201d c\u1ee7a m\u00ecnh.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y d\u1eabn t\u1edbi vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ea7n quay l\u01b0ng v\u1edbi ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u1ed3 \u0103n nhanh v\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng th\u1ef1c ph\u1ea9m l\u00e0nh m\u1ea1nh h\u01a1n.<\/p>\n<p>Tr\u01b0\u1edbc xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi, McDonald\u2019s \u0111\u00e3 ph\u1ea3i t\u00ecm c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u1eb1m gi\u1eef ch\u00e2n th\u1ef1c kh\u00e1ch c\u0169 v\u00e0 thu h\u00fat th\u00eam th\u1ef1c kh\u00e1ch m\u1edbi.<\/p>\n<div class=\"LC4f8aYH\">\n<div class=\"tve-leads-shortcode tve-tl-anim tl-anim-instant tve-leads-track-shortcode_2296 tve-leads-triggered\">\n<div id=\"tve_tcb2_fading-image-2-step_m1\" class=\"tl-style\">\n<div class=\"tve-leads-conversion-object\">\n<div class=\"tve_flt\">\n<div id=\"tve_editor\" class=\"tve_shortcode_editor\">\n<div class=\"thrv-leads-form-box tve_no_drag tve_no_icons thrv_wrapper tve_editor_main_content thrv-leads-in-content tve_empty_dropzone\">\n<div class=\"thrv_wrapper thrv-page-section\">\n<div class=\"tve-page-section-in tve_empty_dropzone\">\n<div class=\"thrv_wrapper tve_image_caption on_hover\"><\/div>\n<div class=\"thrv_wrapper tve_image_caption\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Sau m\u1ed9t th\u1eddi gian d\u00e0i tr\u01b0\u1ee3t d\u1ed1c, gi\u1ea3i ph\u00e1p m\u00e0 h\u1ecd ch\u1ecdn ch\u00ednh l\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n<p>H\u1ecd \u0111\u00e3 r\u00e0 so\u00e1t l\u1ea1i c\u00e1c nh\u00e0 h\u00e0ng v\u00e0 \u00e1p d\u1ee5ng ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 v\u00e0o kinh doanh ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eefng ki\u1ed1t ch\u1ecdn m\u00f3n t\u1ef1 \u0111\u1ed9ng, \u1ee9ng d\u1ee5ng giao \u0111\u1ed3 \u0103n online, b\u1ea3ng menu \u0111i\u1ec7n t\u1eed,\u2026<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i \u0111\u1ea7y tham v\u1ecdng n\u00e0y \u0111\u00f2i h\u1ecfi ph\u1ea3i th\u1ef1c hi\u1ec7n r\u1ea5t nhi\u1ec1u s\u1ef1 thay \u0111\u1ed5i v\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00f4 c\u00f9ng l\u1edbn, \u0111i\u1ec1u n\u00e0y g\u00e2y ra v\u00f4 s\u1ed1 ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac \u1edf nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu nh\u01b0\u1ee3ng quy\u1ec1n \u2013 nh\u1eefng qu\u1ea3n l\u00fd c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c McDonald\u2019s coi nh\u01b0 m\u1ed9t ph\u1ea7n trong b\u1ed9 m\u00e1y n\u1ed9i b\u1ed9.<\/p>\n<p>T\u00f9y theo t\u1eebng th\u1eddi \u0111i\u1ec3m m\u00e0 h\u1ecd c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y ph\u1ea5n kh\u00edch, b\u1ea5t an hay nghi ng\u1edd v\u1ec1 k\u1ebf ho\u1ea1ch chuy\u1ec3n \u0111\u1ed5i s\u1ed1 n\u00e0y.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3177 c008\" src=\"https:\/\/camnangceo.com\/wp-content\/uploads\/2021\/06\/chuyen-doi-so-1.jpg\" alt=\"chuy\u1ec3n \u0111\u1ed5i s\u1ed1\" \/><\/p>\n<p><em>M\u00f4 h\u00ecnh kiost b\u00e0n h\u00e0ng t\u1ef1 \u0111\u1ed9ng th\u00f4ng qua c\u00e1c b\u1ea3ng \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c McDonald\u2019s \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i t\u1ea1i h\u1ea7u h\u1ebft c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh.<\/em><\/p>\n<p>\u0110\u1ed9i ng\u0169 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 c\u1ee7a McDonald\u2019s \u0111\u00e3 nh\u1eadn th\u1ea5y \u0111i\u1ec1u n\u00e0y v\u00e0 h\u1ecd quan t\u00e2m \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu nh\u01b0\u1ee3ng quy\u1ec1n.<\/p>\n<div class=\"h2ZFqhVu\">\n<div class=\"tve-leads-shortcode tve-tl-anim tl-anim-instant tve-leads-track-shortcode_1154 tve-leads-triggered\">\n<div id=\"tve_tcb2_fading-image-2-step-with-lightbox_m1\" class=\"tl-style\">\n<div class=\"tve-leads-conversion-object\">\n<div class=\"tve_flt\">\n<div id=\"tve_editor\" class=\"tve_shortcode_editor\">\n<div class=\"thrv-leads-form-box tve_no_drag tve_no_icons thrv_wrapper tve_editor_main_content thrv-leads-in-content tve_empty_dropzone\">\n<div class=\"thrv_wrapper thrv-page-section\">\n<div class=\"tve-page-section-in tve_empty_dropzone\">\n<div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box\">\n<div class=\"tve-cb tve_empty_dropzone\">\n<div class=\"thrv_wrapper tve_image_caption on_hover\"><\/div>\n<div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box\">\n<div class=\"tve-cb tve_empty_dropzone\">\n<div class=\"thrv_wrapper tve_image_caption\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u01afu ti\u00ean c\u1ee7a h\u1ecd l\u00e0 l\u00e0m cho nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu nh\u01b0\u1ee3ng quy\u1ec1n c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng l\u00e3nh \u0111\u1ea1o McDonald\u2019s trong cu\u1ed9c h\u00e0nh tr\u00ecnh \u0111\u1ea7y m\u1ea1o hi\u1ec3m n\u00e0y.<\/p>\n<h2>Con ng\u01b0\u1eddi l\u00e0 tr\u1ecdng t\u00e2m<\/h2>\n<p>Trong su\u1ed1t c\u00f4ng cu\u1ed9c chuy\u1ec3n \u0111\u1ed5i s\u1ed1, c\u1ea3m x\u00fac c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i th\u1ea5t th\u01b0\u1eddng v\u00e0 nhi\u1ec7m v\u1ee5 nh\u1eefng ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e0 ph\u1ea3i n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00e2m l\u00fd c\u1ee7a h\u1ecd.<\/p>\n<p>\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean nh\u00f3m truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e0m l\u00e0 \u0111\u1eb7t ch\u00ednh b\u1ea3n th\u00e2n h\u1ecd v\u00e0o v\u1ecb tr\u00ed c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u1ec3 h\u00ecnh dung \u0111\u01b0\u1ee3c h\u1ecd \u0111ang c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o v\u00e0 \u0111ang ph\u1ea3i tr\u1ea3i qua nh\u1eefng g\u00ec.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, nh\u00f3m c\u0169ng s\u1eed d\u1ee5ng m\u1ed9t n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 \u0111\u1ec3 ti\u1ebfn h\u00e0nh c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1ecbnh k\u1ef3 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu nh\u01b0\u1ee3ng quy\u1ec1n.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n nh\u01b0 sau khi McDonald\u2019s gi\u1edbi thi\u1ec7u d\u1ef1 \u00e1n Experience of the Future (T\u1ea1m d\u1ecbch: Tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng lai) v\u00e0o , nh\u00f3m \u0111\u00e3 th\u1ef1c hi\u1ec7n cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1ea7u ti\u00ean v\u1edbi nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0:<\/p>\n<ul>\n<li>\u201cB\u1ea1n t\u1ef1 tin \u0111\u1ebfn \u0111\u00e2u v\u1ec1 th\u00e0nh qu\u1ea3 m\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 s\u1ebd mang l\u1ea1i?\u201d<\/li>\n<li>\u201cB\u1ea1n c\u00f3 t\u1ef1 tin r\u1eb1ng d\u1ef1 \u00e1n n\u00e0y s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch cho b\u1ea1n?\u201d<\/li>\n<li>\u201cB\u1ea1n c\u00f3 c\u1ea3m th\u1ea5y d\u1ef1 \u00e1n n\u00e0y s\u1ebd gi\u00fap \u00edch cho c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n kh\u00f4ng?\u201d<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3178 c008\" src=\"https:\/\/camnangceo.com\/wp-content\/uploads\/2021\/06\/chuyen-doi-so-2.jpg\" alt=\"chuy\u1ec3n \u0111\u1ed5i s\u1ed1\" \/><\/p>\n<p>Sau nh\u1eefng d\u1ef1 \u00e1n chuy\u1ec3n \u0111\u1ed5i l\u1edbn nh\u01b0 \u201cTr\u1ea3i nghi\u1ec7m c\u1ee7a t\u01b0\u01a1ng lai\u201d, McDonald\u2019s th\u01b0\u1eddng ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn nh\u00e2n vi\u00ean.<\/p>\n<p>N\u1ebfu c\u00f3 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a h\u1ecd kh\u00f4ng c\u1ea3m th\u1ea5y t\u1ef1 tin. \u0110\u1ed9i ng\u0169 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c gi\u1ea3 \u0111\u1ecbnh v\u1ec1 t\u00e2m tr\u1ea1ng v\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0 c\u00f4ng ty c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 h\u1ecd nh\u01b0 th\u1ebf n\u00e0o, n\u00ean cung c\u1ea5p cho h\u1ecd nh\u1eefng ngu\u1ed3n l\u1ef1c g\u00ec,\u2026<\/p>\n<p>Nh\u1eefng th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c s\u1ebd gi\u00fap \u0111\u1ed9i ng\u0169 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 bi\u1ebft v\u1ec1 nh\u1eefng kh\u00f3 kh\u0103n c\u0169ng nh\u01b0 nhu c\u1ea7u c\u1ee7a h\u1ecd \u0111\u1ec3 t\u00ecm c\u00e1ch tr\u1ea5n an v\u00e0 \u0111\u00e1p \u1ee9ng.<\/p>\n<p>D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c t\u1eeb h\u00e0ng lo\u1ea1t c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t, nh\u00f3m c\u0169ng ph\u00e1c h\u1ecda b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi s\u1edf h\u1eefu nh\u01b0\u1ee3ng quy\u1ec1n.<\/p>\n<p>H\u1ecd nh\u1eadn th\u1ea5y c\u00f3 5 giai \u0111o\u1ea1n v\u00e0 cung c\u1ea5p nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi m\u1ed7i giai \u0111o\u1ea1n.<\/p>\n<p>Th\u00f4ng qua k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t, McDonald\u2019s x\u00e1c \u0111\u1ecbnh c\u1ea3m x\u00fac c\u1ee7a \u0111\u1ed9i ng\u0169 s\u1edf h\u1eefu nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u1eddng tr\u1ea3i qua 5 giai \u0111o\u1ea1n:<\/p>\n<ol>\n<li>Lo l\u1eafng<\/li>\n<li>Kh\u00f4ng ch\u1eafc ch\u1eafn<\/li>\n<li>Hi v\u1ecdng<\/li>\n<li>L\u1ea1c quan<\/li>\n<li>T\u1ef1 tin<\/li>\n<\/ol>\n<h3><img decoding=\"async\" class=\"aligncenter size-full wp-image-3179 c008\" src=\"https:\/\/camnangceo.com\/wp-content\/uploads\/2021\/06\/chuyen-doi-so-3.jpg\" alt=\"chuy\u1ec3n \u0111\u1ed5i s\u1ed1\" \/><\/h3>\n<h3>Giai \u0111o\u1ea1n 1: Lo l\u1eafng<\/h3>\n<p>Kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng ng\u1ea1c nhi\u00ean khi k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t cho th\u1ea5y lo l\u1eafng l\u00e0 ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac \u0111\u1ea7u ti\u00ean c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu nh\u01b0\u1ee3ng quy\u1ec1n khi c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd ph\u1ea3i t\u1ea1m \u0111\u00f3ng c\u1eeda v\u00e0 b\u1ecb bu\u1ed9c ph\u1ea3i thay th\u1ebf m\u1ecdi th\u1ee9 b\u00ean trong.<\/p>\n<p>\u0110\u1ec3 xoa d\u1ecbu n\u1ed7i lo c\u1ee7a h\u1ecd, \u0111\u1ed9i ng\u0169 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 \u0111\u00e3 t\u1ea1o cho h\u1ecd c\u01a1 h\u1ed9i \u0111\u1ec3 tr\u00f2 chuy\u1ec7n v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu nh\u01b0\u1ee3ng quy\u1ec1n kh\u00e1c \u2013 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 tr\u1ea3i qua s\u1ef1 thay \u0111\u1ed5i t\u1eeb s\u1edbm h\u01a1n v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 kinh doanh kh\u1ea3 quan.<\/p>\n<p>H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng c\u1ea3m th\u1ea5y an t\u00e2m h\u01a1n sau khi trao \u0111\u1ed5i v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t. \u0110\u1ed9i ng\u0169 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 c\u0169ng ghi video nh\u1eefng bu\u1ed5i tr\u00f2 chuy\u1ec7n 1-1 v\u00e0 g\u1eedi t\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/p>\n<h3>Giai \u0111o\u1ea1n 2: Kh\u00f4ng ch\u1eafc ch\u1eafn<\/h3>\n<p>\u1ede giai \u0111o\u1ea1n n\u00e0y nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu nh\u01b0\u1ee3ng quy\u1ec1n c\u1ea3m th\u1ea5y b\u1edbt lo l\u1eafng h\u01a1n nh\u01b0ng v\u1eabn ch\u01b0a th\u1ef1c s\u1ef1 tin t\u01b0\u1edfng v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a k\u1ebf ho\u1ea1ch, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u1ecd kh\u00f4ng bi\u1ebft li\u1ec7u n\u00f3 c\u00f3 t\u00e1c d\u1ee5ng \u0111\u1ed1i v\u1edbi khu v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd hay kh\u00f4ng.<\/p>\n<p>\u0110\u1ed9i ng\u0169 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 ti\u1ebfp t\u1ee5c \u0111\u0103ng t\u1ea3i nh\u1eefng video chia s\u1ebb kinh nghi\u1ec7m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u00e3 t\u1eebng nghi ng\u1edd k\u1ebf ho\u1ea1ch chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a McDonald\u2019s nh\u01b0ng gi\u1edd \u0111ang h\u01b0\u1edfng l\u1ee3i \u00edch t\u1eeb n\u00f3.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y s\u1ebd khi\u1ebfn nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu nh\u01b0\u1ee3ng quy\u1ec1n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00f3 kh\u0103n c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng h\u01a1n b\u1edfi ng\u01b0\u1eddi truy\u1ec1n \u0111\u1ea1t kinh nghi\u1ec7m trong video c\u0169ng l\u00e0 m\u1ed9t trong s\u1ed1 h\u1ecd.<\/p>\n<h3>Giai \u0111o\u1ea1n 3: Hi v\u1ecdng<\/h3>\n<p>\u0110\u00e2y l\u00e0 khi chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i kinh doanh b\u1eaft \u0111\u1ea7u cho th\u1ea5y s\u1ef1 hi\u1ec7u qu\u1ea3 v\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu nh\u01b0\u1ee3ng quy\u1ec1n c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n, tuy nhi\u00ean h\u1ecd v\u1eabn ch\u01b0a ho\u00e0n to\u00e0n b\u1ecb thuy\u1ebft ph\u1ee5c.<\/p>\n<p>\u0110\u1ed9i ng\u0169 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 \u0111\u00e3 ph\u00e1t \u0111\u1ed9ng m\u1ed9t chi\u1ebfn d\u1ecbch thuy\u1ebft ph\u1ee5c m\u1ecdi ng\u01b0\u1eddi r\u1eb1ng h\u1ecd \u0111ang c\u00f9ng nhau x\u00e2y d\u1ef1ng n\u1ec1n m\u00f3ng cho vi\u1ec7c kinh doanh trong t\u01b0\u01a1ng lai v\u00e0 s\u1ebd \u0111\u1ec3 l\u1ea1i di s\u1ea3n cho th\u1ebf h\u1ec7 sau. \u0110\u00e2y s\u1ebd l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ea7y c\u1ea3m h\u1ee9ng.<\/p>\n<h3>Giai \u0111o\u1ea1n 4: L\u1ea1c quan<\/h3>\n<p>Chris Kempczinski, CEO c\u1ee7a McDonald\u2019s \u0111\u00e3 kh\u00f4ng tr\u1ef1c ti\u1ebfp n\u00f3i v\u1edbi m\u1ecdi ng\u01b0\u1eddi r\u1eb1ng \u00f4ng c\u1ea3m th\u1ea5y l\u1ea1c quan th\u1ebf n\u00e0o v\u1ec1 c\u00f4ng cu\u1ed9c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a McDonald\u2019s m\u00e0 \u0111\u1ec3 cho nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu nh\u01b0\u1ee3ng quy\u1ec1n tr\u1ebb tu\u1ed5i l\u00ean ti\u1ebfng thay cho m\u00ecnh.<\/p>\n<p>H\u1ecd n\u00f3i v\u1ec1 vi\u1ec7c t\u1ea1i sao s\u1ef1 chuy\u1ec3n \u0111\u1ed5i l\u1ea1i quan tr\u1ecdng, nh\u1eefng l\u1ee3i \u00edch tr\u01b0\u1edbc m\u1eaft v\u00e0 h\u01b0\u1edbng m\u00e0 h\u1ecd mu\u1ed1n ph\u00e1t tri\u1ec3n McDonald\u2019s.<\/p>\n<h3>Giai \u0111o\u1ea1n 5: T\u1ef1 tin<\/h3>\n<p>\u0110\u00e2y l\u00e0 khi nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu nh\u01b0\u1ee3ng quy\u1ec1n nhi\u1ec7t t\u00ecnh \u1ee7ng h\u1ed9 chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i kinh doanh v\u00e0 \u0111\u1ed9i ng\u0169 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 kh\u00f4ng c\u00f2n qu\u00e1 nhi\u1ec1u vi\u1ec7c \u0111\u1ec3 l\u00e0m n\u1eefa. C\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00fac n\u00e0y l\u00e0, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 khi\u1ebfn cho s\u1ef1 t\u1ef1 tin c\u00f2n d\u00e2ng cao h\u01a1n n\u1eefa?<\/p>\n<p>\u0110\u1ed9i ng\u0169 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 \u0111\u00e3 k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a McDonald\u2019s \u0111\u1ec3 t\u00e1n d\u01b0\u01a1ng c\u00f4ng lao v\u00e0 b\u00e0y t\u1ecf s\u1ef1 bi\u1ebft \u01a1n \u0111\u1ed1i v\u1edbi h\u1ecd. C\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng \u0111\u1ed9i ng\u0169 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 c\u1ee7a McDonald\u2019s \u0111\u00e3 x\u00e2y d\u1ef1ng n\u1ed9i dung truy\u1ec1n th\u00f4ng d\u1ef1a tr\u00ean vi\u1ec7c k\u1ebft n\u1ed1i c\u1ea3m x\u00fac, \u0111\u1eb7c bi\u1ec7t t\u1eadp trung xoa d\u1ecbu c\u00e1c c\u1ea3m x\u00fac b\u1ea5t an, lo l\u1eafng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ng\u01b0\u1eddi s\u1edf h\u1eefu nh\u01b0\u1ee3ng quy\u1ec1n.<\/p>\n<h3>H\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a McDonald\u2019s?<\/h3>\n<p>Qua c\u00e2u chuy\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng c\u1ee7a McDonald\u2019s, c\u00e1c doanh nghi\u1ec7p kh\u00e1c c\u00f3 th\u1ec3 r\u00fat ra nh\u1eefng b\u00e0i h\u1ecdc \u0111\u00e1ng ghi nh\u1edb.<\/p>\n<p>\u0110\u1ea7u ti\u00ean, truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 n\u00ean \u0111\u01b0\u1ee3c xem x\u00e9t nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a t\u1ed5 ch\u1ee9c. N\u1ebfu McDonald\u2019s kh\u00f4ng thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu nh\u01b0\u1ee3ng quy\u1ec1n r\u1eb1ng s\u1ef1 thay \u0111\u1ed5i l\u00e0 c\u1ea7n thi\u1ebft, to\u00e0n b\u1ed9 k\u1ebf ho\u1ea1ch c\u00f3 th\u1ec3 kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 v\u00e0 v\u1ea5p ph\u1ea3i s\u1ef1 ph\u1ea3n kh\u00e1ng.<\/p>\n<p>N\u1ebfu kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 nhi\u1ec7t th\u00e0nh t\u1eeb nh\u00e2n vi\u00ean, doanh nghi\u1ec7p s\u1ebd kh\u00f3 chi\u1ebfm \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh v\u00e0 l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Th\u1ee9 hai, truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 n\u1ebfu l\u1ea5y y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi l\u00e0m tr\u1ecdng t\u00e2m s\u1ebd gi\u00fap g\u1eafn k\u1ebft \u0111\u1ed9i ng\u0169 v\u00e0 t\u1ea1o nh\u1eefng c\u00e1nh tay n\u1ed1i d\u00e0i \u0111em l\u1ea1i th\u00e0nh c\u00f4ng cho t\u1ed5 ch\u1ee9c. M\u1ecdi x\u00fac c\u1ea3m c\u1ee7a con ng\u01b0\u1eddi \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa \u00fd v\u00e0 nh\u1eefng nhu c\u1ea7u c\u1ee7a h\u1ecd c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c l\u1eafng nghe. N\u1ebfu kh\u00f4ng, ni\u1ec1m tin \u0111\u1ed1i v\u1edbi l\u00e3nh \u0111\u1ea1o s\u1ebd m\u1ea5t d\u1ea7n v\u00e0 s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa c\u00e1 nh\u00e2n v\u1edbi t\u1eadp th\u1ec3 c\u0169ng s\u1ebd suy gi\u1ea3m.<\/p>\n<p>H\u00e3y c\u1ed1 g\u1eafng n\u1eafm b\u1eaft nh\u1eefng suy ngh\u0129, c\u1ea3m x\u00fac c\u1ee7a c\u00e1n b\u1ed9 nh\u00e2n vi\u00ean \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1ch \u0111\u00e2y 3 n\u0103m, McDonald\u2019s v\u1eabn \u0111ang loay hoay t\u00ecm c\u00e1ch \u0111\u1ed1i ph\u00f3 v\u1edbi s\u1ef1 s\u1ee5t gi\u1ea3m v\u1ec1 doanh thu v\u00e0 h\u1ecd nh\u1eadn th\u1ea5y r\u1eb1ng h\u1ecd ch\u1ec9 c\u00f3 m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn: Thay \u0111\u1ed5i ho\u1eb7c l\u00e0 ch\u1ebft. H\u1ecd \u0111\u00e3 ch\u1ea5p nh\u1eadn thay \u0111\u1ed5i, tuy nhi\u00ean c\u00f3 m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u1eb7t ra: L\u00e0m sao \u0111\u1ec3 \u201cl\u00f4i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217,210,170],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5164"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5164"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5164\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}