{"id":51648,"date":"2023-12-20T00:54:39","date_gmt":"2023-12-19T17:54:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-yeu-to-anh-huong-toi-muc-do-hai-long-cua-khach-hang-khi-mua-sam-online.html"},"modified":"2023-12-20T00:54:39","modified_gmt":"2023-12-19T17:54:39","slug":"cac-yeu-to-anh-huong-toi-muc-do-hai-long-cua-khach-hang-khi-mua-sam-online","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-yeu-to-anh-huong-toi-muc-do-hai-long-cua-khach-hang-khi-mua-sam-online.html","title":{"rendered":"C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng khi mua s\u1eafm online"},"content":{"rendered":"
\n

Trong b\u1ed1i c\u1ea3nh kinh doanh online \u0111\u1ea7y c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, vi\u1ec7c n\u1eafm b\u1eaft nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng khi mua s\u1eafm online l\u00e0 r\u1ea5t quan tr\u1ecdng. B\u1edfi, h\u01a1n 60% kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng mua l\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n n\u1ebfu h\u1ecd h\u00e0i l\u00f2ng v\u1edbi c\u00e1c tr\u1ea3i nghi\u1ec7m m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p tr\u01b0\u1edbc \u0111\u00f3 (d\u1eef li\u1ec7u t\u1eeb American Customer Satisfaction Index), v\u00e0 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng t\u0103ng 5% d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 doanh thu t\u0103ng 25% (theo th\u1ed1ng k\u00ea t\u1eeb Bain & Company). Nh\u00ecn t\u1eeb g\u00f3c \u0111\u1ed9 n\u00e0y, vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng v\u00e0 ph\u00e1t hi\u1ec7n \u201cl\u1ed7 h\u1ed5ng\u201d ch\u00ednh c\u1ee7a v\u1ea5n \u0111\u1ec1 s\u1ebd gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng nh\u1ea5t v\u1ec1 t\u00ecnh tr\u1ea1ng \u1edf hi\u1ec7n t\u1ea1i. \u0110\u1ed3ng th\u1eddi \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p, c\u1ea3i thi\u1ec7n doanh thu, x\u00e2y d\u1ef1ng ni\u1ec1m tin, t\u1eeb \u0111\u00f3 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng khi mua s\u1eafm online.\u00a0<\/span><\/p>\n

\"C\u00e1c<\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng khi mua s\u1eafm online<\/p>\n<\/div>\n

C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng khi mua s\u1eafm online<\/b><\/h2>\n

C\u00f3 4 y\u1ebfu t\u1ed1 ch\u00ednh \u1ea3nh h\u01b0\u1edfng t\u1edbi m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng khi mua s\u1eafm online:\u00a0<\/span><\/p>\n

S\u1ea3n ph\u1ea9m<\/b><\/h3>\n

V\u1ec1 s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng h\u1ea7u h\u1ebft s\u1ebd quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a s\u1ea3n ph\u1ea9m. H\u1ecd mong mu\u1ed1n nh\u1eefng s\u1ea3n ph\u1ea9m ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u00e1ng gi\u00e1 v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a h\u1ecd. S\u1ef1 \u0111a d\u1ea1ng trong vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u0169ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng nh\u1ea5t \u0111\u1ecbnh, v\u00ec kh\u00e1ch h\u00e0ng lu\u00f4n mong mu\u1ed1n t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh nh\u1ea5t.<\/span><\/p>\n

Y\u1ebfu t\u1ed1 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, chi\u1ebfm kho\u1ea3ng 56% trong t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t kh\u1ea3o s\u00e1t. Ngo\u00e0i ra, trong qu\u00e1 tr\u00ecnh quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f2n xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m bao g\u1ed3m m\u1eabu m\u00e3, m\u00e0u s\u1eafc, ch\u1ea5t li\u1ec7u v\u00e0 kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng,\u2026 H\u01a1n n\u1eefa, t\u00ean tu\u1ed5i th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 t\u00e1c \u0111\u1ed9ng \u00edt nhi\u1ec1u \u0111\u1ebfn t\u00e2m l\u00fd mua h\u00e0ng c\u1ee7a h\u1ecd. M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng c\u00f3 t\u00e2m l\u00fd \u201cs\u00ednh ngo\u1ea1i\u201d th\u01b0\u1eddng \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m xu\u1ea5t x\u1ee9 t\u1eeb c\u00e1c qu\u1ed1c gia l\u1edbn nh\u01b0 M\u1ef9, Anh, H\u00e0n Qu\u1ed1c, Nh\u1eadt B\u1ea3n,\u2026 M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng kh\u00e1c l\u1ea1i kh\u00f4ng th\u00edch c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 nh\u00e3n hi\u1ec7u t\u1eeb \u201cMade in China\u201d. Do \u0111\u00f3, tu\u1ef3 thu\u1ed9c v\u00e0o lo\u1ea1i h\u00ecnh s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p s\u1ebd c\u1ea7n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, \u0111\u1ecbnh gi\u00e1 ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Gi\u00e1 c\u1ea3<\/b><\/h3>\n

Gi\u00e1 c\u1ea3 c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong c\u00e1c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd mong mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n nh\u1eafc ch\u1eafc ch\u1eafn gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m ph\u1ea3i t\u01b0\u01a1ng \u1ee9ng v\u1edbi nhau.\u00a0<\/span><\/p>\n

Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea t\u1eeb t\u1ea1p ch\u00ed t\u00e0i ch\u00ednh, kho\u1ea3ng 80% quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng \u0111a ph\u1ea7n l\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o gi\u00e1 c\u1ea3. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng b\u1ecb h\u1ea5p d\u1eabn b\u1edfi c\u00e1c m\u1eb7t h\u00e0ng sale, c\u00f3 gi\u00e1 r\u1ebb h\u01a1n n\u00ean v\u00ec th\u1ebf nh\u1eefng \u01b0u \u0111\u00e3i, gi\u1ea3m gi\u00e1 ho\u1eb7c c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea1nh tranh s\u1ebd gi\u00fap doanh nghi\u1ec7p thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, mang \u0111\u1ebfn k\u1ebft qu\u1ea3 doanh thu kh\u1ea3 quan \u0111\u1ed3ng th\u1eddi c\u0169ng t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh cho doanh nghi\u1ec7p.<\/span><\/p>\n

\"N\u00e2ng<\/p>\n

N\u00e2ng cao m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1<\/p>\n<\/div>\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng t\u1edbi m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. <\/span>Theo nghi\u00ean c\u1ee9u t\u1eeb American Express cho th\u1ea5y, kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c s\u1ebd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean chi\u1ebfm \u0111\u1ebfn 70%. M\u1ed9t d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u kh\u00e1c t\u1eeb Microsoft cho th\u1ea5y, kho\u1ea3ng 96% kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c s\u1ebd kh\u00f4ng ti\u1ebfp t\u1ee5c mua s\u1eafm s\u1ea3n ph\u1ea9m t\u1eeb ph\u00eda doanh nghi\u1ec7p n\u1eefa. Do \u0111\u00f3, khi doanh nghi\u1ec7p mu\u1ed1n t\u0103ng doanh thu ho\u1eb7c c\u1ea3i thi\u1ec7n uy t\u00edn c\u1ee7a m\u00ecnh \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.,<\/span><\/p>\n

M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 sau m\u00e0 doanh nghi\u1ec7p s\u1ebd c\u1ea7n ph\u1ea3i ch\u00fa \u00fd khi c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng:<\/span><\/p>\n

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  • T\u1ed1c \u0111\u1ed9 h\u1ed7 tr\u1ee3: Kh\u00e1ch h\u00e0ng mong mu\u1ed1n c\u00f3 th\u1ec3 li\u00ean l\u1ea1c v\u1edbi b\u1ea1n m\u1ed9t c\u00e1ch th\u1eadt nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng. N\u1ebfu ph\u1ea3i ch\u1edd \u0111\u1ee3i qu\u00e1 l\u00e2u, h\u1ecd c\u00f3 th\u1ec3 tr\u1edf n\u00ean th\u1ea5t v\u1ecdng v\u00e0 kh\u00f3 ch\u1ecbu.<\/span><\/li>\n
  • Th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed3ng c\u1ea3m: Kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p t\u1eeb ng\u01b0\u1eddi t\u01b0 v\u1ea5n v\u00e0 c\u1ea3m th\u1ea5y an t\u00e2m khi h\u1ecd \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed m\u1ed9t c\u00e1ch \u0111\u1ed3ng c\u1ea3m. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu ng\u01b0\u1eddi t\u01b0 v\u1ea5n kh\u00f4ng th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed3ng c\u1ea3m, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y kh\u00f4ng \u0111\u01b0\u1ee3c coi tr\u1ecdng v\u00e0 kh\u00f3 l\u00f2ng t\u1ea1o ni\u1ec1m tin.<\/span><\/li>\n
  • Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1: Kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i ng\u01b0\u1eddi t\u01b0 v\u1ea5n gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch nhanh g\u1ecdn v\u00e0 \u0111\u00fang tr\u1ecdng t\u00e2m. N\u1ebfu kh\u00f4ng th\u1ec3, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y th\u1ea5t v\u1ecdng v\u00e0 kh\u00f3 ch\u1ecbu.<\/span><\/li>\n
  • Th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi t\u01b0 v\u1ea5n: Kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i ng\u01b0\u1eddi t\u01b0 v\u1ea5n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ph\u1ea3i l\u1ecbch s\u1ef1 v\u00e0 t\u00f4n tr\u1ecdng h\u1ecd. N\u1ebfu kh\u00f4ng, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd b\u1ecb \u0111\u1ed1i x\u1eed t\u1ec7 v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c coi tr\u1ecdng.<\/span><\/li>\n<\/ul>\n

    Thu\u1eadn ti\u1ec7n<\/b><\/h3>\n

    Kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao t\u00ednh ti\u1ec7n l\u1ee3i v\u00e0 nhanh ch\u00f3ng khi mua s\u1eafm online. C\u00e1c nghi\u00ean c\u1ee9u cho th\u1ea5y:<\/span><\/p>\n

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    • 70% kh\u00e1ch h\u00e0ng mua s\u1eafm online t\u1eeb b\u1ecf gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd n\u1ebfu quy tr\u00ecnh thanh to\u00e1n qu\u00e1 d\u00e0i ho\u1eb7c ph\u1ee9c t\u1ea1p (theo Forrester Research)<\/span><\/li>\n
    • 68% kh\u00e1ch h\u00e0ng mua s\u1eafm online s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua s\u1eafm v\u1edbi nh\u00e0 b\u00e1n l\u1ebb h\u01a1n n\u1ebfu h\u1ecd cung c\u1ea5p d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n mi\u1ec5n ph\u00ed (theo Vi\u1ec7n Baymard)<\/span><\/li>\n
    • 86% kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua s\u1eafm h\u01a1n n\u1ebfu nh\u00e0 b\u00e1n l\u1ebb \u0111\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch ho\u00e0n tr\u1ea3 r\u00f5 r\u00e0ng (theo \u0110i\u1ec3m ti\u1ebfp x\u00fac b\u00e1n l\u1ebb).\u00a0<\/span><\/li>\n<\/ul>\n

      Do \u0111\u00f3, vi\u1ec7c cung c\u1ea5p giao di\u1ec7n mua s\u1eafm tr\u1ef1c quan, quy tr\u00ecnh \u0111\u01a1n gi\u1ea3n v\u00e0 c\u00e1c ti\u1ec7n \u00edch nh\u01b0 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn, giao h\u00e0ng nhanh,.. c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng, t\u0103ng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

      Ngo\u00e0i nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean, c\u00f2n c\u00f3 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn nh\u01b0:\u00a0<\/span><\/p>\n

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      • T\u1ed1c \u0111\u1ed9 t\u1ea3i trang, giao di\u1ec7n h\u00fat m\u1eaft<\/span><\/li>\n
      • Website \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m theo nhu c\u1ea7u<\/span><\/li>\n
      • Ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt th\u00f4ng tin, quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng,\u2026\u00a0<\/span><\/li>\n<\/ul>\n

        Gi\u1ea3i ph\u00e1p gia t\u0103ng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng khi mua s\u1eafm online<\/b><\/h2>\n

        Tr\u01b0\u1edbc khi mu\u1ed1n c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec tr\u01b0\u1edbc h\u1ebft ch\u00fang ta c\u1ea7n ph\u1ea3i bi\u1ebft r\u00f5 kh\u00e1ch h\u00e0ng \u0111ang kh\u00f4ng h\u00e0i l\u00f2ng \u1edf \u0111i\u1ec3m n\u00e0o v\u00e0 nguy\u00ean nh\u00e2n ch\u00ednh c\u1ee7a v\u1ea5n \u0111\u1ec1 n\u00e0y. B\u1edfi, ch\u00fang ta ho\u00e0n to\u00e0n kh\u00f4ng th\u1ec3 \u0111\u01b0a ra c\u00e1c bi\u1ec7n ph\u00e1p c\u1ea3i thi\u1ec7n m\u00e0 kh\u00f4ng hi\u1ec3u r\u00f5 v\u1ea5n \u0111\u1ec1 c\u0169ng nh\u01b0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec th\u1ebf, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong gi\u1ea3i ph\u00e1p gia t\u0103ng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng khi mua s\u1eafm online l\u00e0 kh\u1ea3o s\u00e1t l\u1ea1i m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng:<\/span><\/p>\n

        \"Gi\u1ea3i<\/p>\n

        Gi\u1ea3i ph\u00e1p gia t\u0103ng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng khi mua s\u1eafm online<\/p>\n<\/div>\n

        Kh\u1ea3o s\u00e1t l\u1ea1i m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

        \u0110\u1ec3 gia t\u0103ng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n kh\u1ea3o s\u00e1t nh\u1eefng \u0111i\u1ec1u khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng, x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n lo\u1ea1i theo t\u1eebng c\u1ea5p \u0111\u1ed9 h\u00e0i l\u00f2ng nh\u01b0 sau:<\/span><\/p>\n

        M\u1ee9c 1: Ho\u00e0n to\u00e0n kh\u00f4ng h\u00e0i l\u00f2ng<\/b><\/p>\n

        V\u1edbi m\u1ee9c \u0111\u1ed9 n\u00e0y kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y x\u1ea3y ra c\u00f3 th\u1ec3 do t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong l\u1eabn b\u00ean ngo\u00e0i, nh\u01b0ng h\u1ea7u h\u1ebft l\u00e0 \u0111\u1ec1u xu\u1ea5t ph\u00e1t t\u1eeb ph\u00eda b\u00ean trong doanh nghi\u1ec7p. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 nguy\u00ean nh\u00e2n t\u1eeb ch\u00ednh s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. H\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng \u1edf giai \u0111o\u1ea1n n\u00e0y th\u00ec t\u1ef7 l\u1ec7 cao l\u00e0 h\u1ecd s\u1ebd kh\u00f4ng bao gi\u1edd quay tr\u1edf l\u1ea1i v\u1edbi doanh nghi\u1ec7p.<\/span><\/p>\n

        M\u1ee9c 2: Kh\u00f4ng h\u00e0i l\u00f2ng<\/b><\/p>\n

        \u1ede m\u1ee9c \u0111\u1ed9 n\u00e0y, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, v\u00e0 c\u00e1c nguy\u00ean nh\u00e2n c\u0169ng c\u00f3 th\u1ec3 xu\u1ea5t ph\u00e1t t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, hay ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

        M\u1ee9c 3: Trung l\u1eadp<\/b><\/p>\n

        V\u1edbi m\u1ee9c \u0111\u1ed9 n\u00e0y, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng ho\u00e0n to\u00e0n th\u00edch hay kh\u00f4ng th\u00edch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, v\u00e0 \u0111i\u1ec1u n\u00e0y c\u0169ng s\u1ebd tr\u1edf n\u00ean \u0111\u00e1ng lo h\u01a1n v\u00ec kh\u00f4ng th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd s\u1ebd quay tr\u1edf l\u1ea1i hay kh\u00f4ng.\u00a0<\/span><\/p>\n

        H\u01a1n n\u1eefa, ph\u1ea7n l\u1edbn c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0y v\u00e0 n\u1ebfu b\u1ea1n ch\u00fa \u00fd c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 gia t\u0103ng th\u00eam ni\u1ec1m tin c\u0169ng nh\u01b0 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh.<\/span><\/p>\n

        M\u1ee9c 4: H\u00e0i l\u00f2ng<\/b><\/p>\n

        \u1ede m\u1ee9c \u0111\u1ed9 n\u00e0y th\u00ec kh\u00e1ch h\u00e0ng \u0111ang r\u1ea5t h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p v\u00e0 h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 trong kho\u1ea3ng th\u1eddi gian ti\u1ebfp theo.<\/span><\/p>\n

        M\u1ee9c 5: Ho\u00e0n to\u00e0n h\u00e0i l\u00f2ng<\/b><\/p>\n

        V\u1edbi m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng t\u1ed1i \u0111a, v\u1ec1 c\u01a1 b\u1ea3n doanh nghi\u1ec7p \u0111\u00e3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf c\u1ea3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u1eabn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

        Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf giai \u0111o\u1ea1n n\u00e0y s\u1ebd l\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p. H\u1ecd kh\u00f4ng ch\u1ec9 tin t\u01b0\u1edfng tuy\u1ec7t \u0111\u1ed1i v\u00e0o doanh nghi\u1ec7p m\u00e0 c\u00f2n s\u1eb5n l\u00f2ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m v\u1edbi ng\u01b0\u1eddi th\u00e2n, gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd. H\u1ecd ch\u00ednh l\u00e0 nh\u1eefng nh\u00e2n t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

        \"Thang<\/p>\n

        Thang \u0111o x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

        Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed dung m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 \u0111o m\u1ee9c \u0111\u1ed9 h\u00e0ng l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u01b0 s\u1eed d\u1ee5ng thang \u0111o NPS, thang \u0111o CSAT\u2026<\/p>\n

        Xem th\u00eam:\u00a06 \u201cth\u01b0\u1edbc \u0111o\u201d quan tr\u1ecdng \u0111\u00e1nh gi\u00e1 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/em><\/p>\n

        Ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p<\/b><\/h3>\n

        Sau khi \u0111\u00e3 kh\u1ea3o s\u00e1t l\u1ea1i m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng. C\u00e1c kh\u00eda c\u1ea1nh khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng c\u00f3 th\u1ec3 bao g\u1ed3m 4 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng ch\u00ednh nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3:\u00a0<\/span><\/p>\n

        V\u1ec1 s\u1ea3n ph\u1ea9m:<\/b> Trong vi\u1ec7c mua s\u1eafm online, kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 tr\u1ef1c ti\u1ebfp nh\u00ecn, c\u1ea7m n\u1eafm hay tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m. Do \u0111\u00f3, c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o m\u1eb7t h\u00ecnh \u1ea3nh, video v\u00e0 th\u00f4ng tin m\u00f4 t\u1ea3 chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m. Th\u00eam v\u00e0o \u0111\u00f3, cung c\u1ea5p c\u00e1c th\u00f4ng tin ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u1ea1o s\u1ef1 t\u1ef1 tin cho kh\u00e1ch h\u00e0ng khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n

        V\u1ec1 gi\u00e1 c\u1ea3:<\/b> Vi\u1ec7c so s\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m khi mua s\u1eafm online s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n so v\u1edbi mua s\u1eafm offline. Do \u0111\u00f3, khi \u0111\u1eb7t gi\u00e1 s\u1ea3n ph\u1ea9m b\u00e1n h\u00e0ng online c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng v\u00e0 c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng h\u01a1n. N\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ea1nh tranh v\u00e0 th\u1ea5p h\u01a1n so v\u1edbi th\u1ecb tr\u01b0\u1eddng, s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, n\u1ebfu doanh nghi\u1ec7p \u0111\u1eb7t gi\u00e1 cao h\u01a1n trung b\u00ecnh th\u1ecb tr\u01b0\u1eddng, th\u00ec tr\u00ean m\u00e0n h\u00ecnh c\u1ea7n th\u1ec3 hi\u1ec7n r\u00f5 \u0111i\u1ec3m m\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m, c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ho\u1eb7c thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt \u0111i\u1ec3m USP (Unique Selling Point \u2013 \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t) c\u1ee7a s\u1ea3n ph\u1ea9m. Nh\u01b0 v\u1eady, h\u1ecd s\u1ebd mu\u1ed1n t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n m\u00e0 kh\u00f4ng b\u1ecf qua s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. C\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 theo t\u1eebng th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau, bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 nh\u01b0: \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng, \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u v\u00e0 \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh\u2026<\/span><\/p>\n

        \"Gi\u1ea3i<\/p>\n

        Gi\u1ea3i ph\u00e1p n\u00e2ng cao m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

        V\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng:<\/b> Kh\u00e1ch h\u00e0ng mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng v\u00e0 th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd quan t\u00e2m n\u00ean v\u00ec th\u1ebf t\u1ed1c \u0111\u1ed9 tr\u1ea3 l\u1eddi ph\u1ea3n h\u1ed3i l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh. \u0110\u1ec3 h\u1ed7 tr\u1ee3 cho qu\u00e1 tr\u00ecnh ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c k\u00eanh li\u00ean h\u1ec7 nh\u01b0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, email ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u01b0 v\u1ea5n t\u1ef1 \u0111\u1ed9ng nh\u01b0 chatbot, hay c\u00e1c ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng nh\u01b0 Masterskills. H\u01a1n n\u1eefa, th\u00e1i \u0111\u1ed9 v\u00e0 phong c\u00e1ch giao ti\u1ebfp c\u1ee7a ng\u01b0\u1eddi t\u01b0 v\u1ea5n c\u0169ng c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd s\u1ebd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb. Ngo\u00e0i ra, vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n h\u00f3a s\u1ebd l\u00e0 m\u1ed9t \u0111i\u1ec3m c\u1ed9ng l\u1edbn \u0111\u1ec3 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean l\u1ecbch s\u1eed mua h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3 ho\u1eb7c nh\u1eefng th\u00f4ng tin, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t d\u00e0nh ri\u00eang cho m\u1ed7i kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

        V\u1ec1 t\u00ednh ti\u1ec7n \u00edch, thu\u1eadn ti\u1ec7n:<\/b> Kh\u00e1ch h\u00e0ng lu\u00f4n mong mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m nhanh g\u1ecdn v\u00e0 thu\u1eadn ti\u1ec7n n\u00ean v\u00ec th\u1ebf h\u1ecd s\u1ebd t\u00ecm \u0111\u1ebfn h\u00ecnh th\u1ee9c mua s\u1eafm online. Do \u0111\u00f3:<\/span><\/p>\n

          \n
        • Quy tr\u00ecnh mua h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n, thao t\u00e1c d\u1ec5 d\u00e0ng v\u00e0 nhanh ch\u00f3ng<\/span><\/li>\n
        • Cung c\u1ea5p giao di\u1ec7n d\u1ec5 s\u1eed d\u1ee5ng, th\u00f4ng tin s\u1ea3n ph\u1ea9m r\u00f5 r\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 t\u1ea3i trang, n\u00e2ng c\u1ea5p website c\u00e1 nh\u00e2n ho\u00e1<\/span><\/li>\n
        • Ch\u00ednh s\u00e1ch mua h\u00e0ng, b\u1ea3o m\u1eadt ph\u1ea3i r\u00f5 r\u00e0ng, minh b\u1ea1ch v\u00e0 quy tr\u00ecnh thanh to\u00e1n an to\u00e0n\u2026<\/span><\/li>\n<\/ul>\n

          Masterskills \u2013 gi\u1ea3i ph\u00e1p gia t\u0103ng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng khi mua s\u1eafm online<\/strong><\/h2>\n

          Masterskills l\u00e0 ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng online, h\u1ed7 tr\u1ee3 gia t\u0103ng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. Trong c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u1edf b\u00ean tr\u00ean, Masterskills c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 t\u0103ng t\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, c\u1ee5 th\u1ec3:<\/span><\/p>\n

          \u0110\u1ed1i v\u1edbi kh\u1ea3 n\u0103ng t\u0103ng t\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i kh\u00e1ch, Masterskills cung c\u1ea5p m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 sau:<\/span><\/p>\n

            \n
          • Rule ph\u00e2n ph\u1ed1i Masterskills ngay l\u1eadp t\u1ee9c chuy\u1ec3n \u0111o\u1ea1n chat cho t\u1eed v\u1ea5n ch\u1ecbu tr\u00e1ch nhi\u1ec7m, \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i nhanh nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/li>\n
          • Khi c\u00e1c t\u01b0 v\u1ea5n vi\u00ean qu\u00e1 t\u1ea3i, chatbot Masterskills ch\u1ee7 \u0111\u1ed9ng ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng theo k\u1ecbch b\u1ea3n, \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng cho \u0111\u1ebfn khi t\u01b0 v\u1ea5n vi\u00ean tham gia chat.<\/span><\/li>\n
          • Ngo\u00e0i gi\u1edd l\u00e0m vi\u1ec7c, chatbot offline c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng, xin th\u00f4ng tin li\u00ean h\u1ec7 v\u00e0 l\u00ean l\u1ecbch h\u1eb9n cho kh\u00e1ch.<\/span><\/li>\n
          • C\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng nhanh: m\u1eabu tin nh\u1eafn, th\u1ebb s\u1ea3n ph\u1ea9m, l\u00ean \u0111\u01a1n ngay trong khi chat, g\u1eafn tag ph\u00e2n lo\u1ea1i y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng\u2026<\/span><\/li>\n<\/ul>\n

            \u0110\u1ed1i v\u1edbi kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, Masterskills cung c\u1ea5p m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 sau:<\/span><\/p>\n

              \n
            • Masterskills Live theo d\u00f5i h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch truy c\u1eadp website, gi\u00fap t\u01b0 v\u1ea5n vi\u00ean n\u1eafm b\u1eaft nhu c\u1ea7u c\u1ee7a kh\u00e1ch, v\u00e0 ch\u1ecdn th\u1eddi \u0111i\u1ec3m ph\u00f9 h\u1ee3p \u0111\u1ec3 b\u1eaft chuy\u1ec7n v\u1edbi kh\u00e1ch.<\/span><\/li>\n
            • Hi\u1ec3n th\u1ecb h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng ngay trong khi chat, t\u01b0 v\u1ea5n vi\u00ean d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft insight kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra t\u01b0 v\u1ea5n ph\u00f9 h\u1ee3p.<\/span><\/li>\n
            • L\u1ecdc kh\u00e1ch theo c\u00e1c ti\u00eau ch\u00ed kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o th\u00e0nh c\u00e1c t\u1ec7p kh\u00e1ch h\u00e0ng, ph\u1ee5c v\u1ee5 cho marketing v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ed1i v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1c nhau.<\/span><\/li>\n<\/ul>\n

              Nh\u01b0 v\u1eady, b\u1eb1ng vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 hi\u1ec3u r\u00f5 nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng mua s\u1eafm tr\u1ef1c tuy\u1ebfn l\u00e0nh m\u1ea1nh v\u00e0 linh ho\u1ea1t, n\u00e2ng cao m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o d\u1ef1ng ni\u1ec1m tin th\u00f4ng qua nh\u1eefng gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

              Trong b\u1ed1i c\u1ea3nh kinh doanh online \u0111\u1ea7y c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, vi\u1ec7c n\u1eafm b\u1eaft nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng khi mua s\u1eafm online l\u00e0 r\u1ea5t quan tr\u1ecdng. B\u1edfi, h\u01a1n 60% kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng mua l\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n n\u1ebfu h\u1ecd h\u00e0i l\u00f2ng v\u1edbi c\u00e1c tr\u1ea3i nghi\u1ec7m m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p tr\u01b0\u1edbc \u0111\u00f3 (d\u1eef li\u1ec7u t\u1eeb American Customer Satisfaction Index), v\u00e0 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng t\u0103ng 5% d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 doanh thu t\u0103ng 25% (theo th\u1ed1ng k\u00ea t\u1eeb Bain & Company). Nh\u00ecn t\u1eeb g\u00f3c \u0111\u1ed9 n\u00e0y, vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng v\u00e0 ph\u00e1t hi\u1ec7n \u201cl\u1ed7 h\u1ed5ng\u201d ch\u00ednh c\u1ee7a v\u1ea5n \u0111\u1ec1 s\u1ebd gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng nh\u1ea5t v\u1ec1 t\u00ecnh tr\u1ea1ng \u1edf hi\u1ec7n t\u1ea1i. \u0110\u1ed3ng th\u1eddi \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p, c\u1ea3i thi\u1ec7n doanh thu, x\u00e2y d\u1ef1ng ni\u1ec1m tin, t\u1eeb \u0111\u00f3 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng khi mua s\u1eafm online.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51648"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51648"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51648\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}