{"id":5167,"date":"2023-11-29T10:37:36","date_gmt":"2023-11-29T10:37:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5167"},"modified":"2023-11-29T19:33:30","modified_gmt":"2023-11-29T19:33:30","slug":"chuyen-doi-la-gi-cac-buoc-thuc-hien-chuyen-doi-thanh-cong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chuyen-doi-la-gi-cac-buoc-thuc-hien-chuyen-doi-thanh-cong.html","title":{"rendered":"Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 g\u00ec? C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng"},"content":{"rendered":"

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (digital transformation) ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng. C\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi thu\u1ed9c nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau, t\u1eeb b\u00e1n l\u1ebb, t\u00e0i ch\u00ednh v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, cho \u0111\u1ebfn khu v\u1ef1c c\u00f4ng, \u0111\u1ec1u \u0111ang kh\u1edfi \u0111\u1ed9ng c\u00e1c d\u1ef1 \u00e1n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c c\u1ed1t y\u1ebfu m\u00e0 b\u1ea5t k\u1ef3 nh\u00e0 qu\u1ea3n l\u00fd n\u00e0o c\u0169ng c\u1ea7n hi\u1ec3u r\u00f5 tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 c\u00f4ng s\u1ee9c, ti\u1ec1n b\u1ea1c v\u00e0o doanh nghi\u1ec7p c\u1ee7a m\u00ecnh: T\u1eeb kh\u00e1i ni\u1ec7m, nh\u1eefng hi\u1ec3u l\u1ea7m c\u1ea7n tr\u00e1nh, \u0111\u1ebfn c\u00e1c b\u01b0\u1edbc chu\u1ea9n b\u1ecb cho c\u00f4ng cu\u1ed9c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n di\u1ec7n.<\/p>\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 g\u00ec?<\/h3>\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (Digital Transformation) l\u00e0 kh\u00e1i ni\u1ec7m ra \u0111\u1eddi trong th\u1eddi \u0111\u1ea1i internet b\u00f9ng n\u1ed5, \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong th\u1eddi gian g\u1ea7n \u0111\u00e2y, m\u00f4 t\u1ea3 vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 (digitalize) v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

M\u1eb7c d\u00f9 thu\u1eadt ng\u1eef n\u00e0y \u0111\u00e3 xu\u1ea5t hi\u1ec7n ph\u1ed5 bi\u1ebfn tr\u00ean th\u1ebf gi\u1edbi trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, tuy nhi\u00ean l\u1ea1i kh\u00f4ng c\u00f3 m\u1ed9t \u0111\u1ecbnh ngh\u0129a chung n\u00e0o cho t\u1ea5t c\u1ea3. C\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c \u0111\u1ecbnh ngh\u0129a v\u00e0 c\u00e1ch hi\u1ec3u v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 nh\u01b0 sau:<\/p>\n

Theo\u00a0Gartner<\/strong>, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u1ec3 thay \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh, t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i, doanh thu v\u00e0 gi\u00e1 tr\u1ecb m\u1edbi.<\/p>\n

Microsoft<\/strong>\u00a0cho r\u1eb1ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 vi\u1ec7c t\u01b0 duy l\u1ea1i c\u00e1ch th\u1ee9c c\u00e1c t\u1ed5 ch\u1ee9c t\u1eadp h\u1ee3p m\u1ecdi ng\u01b0\u1eddi, d\u1eef li\u1ec7u v\u00e0 quy tr\u00ecnh \u0111\u1ec3 t\u1ea1o nh\u1eefng gi\u00e1 tr\u1ecb m\u1edbi.<\/p>\n

Theo\u00a0Tech Republic<\/strong>\u00a0\u2013 T\u1ea1p ch\u00ed tr\u1ef1c tuy\u1ebfn, c\u1ed9ng \u0111\u1ed3ng x\u00e3 h\u1ed9i d\u00e0nh cho c\u00e1c chuy\u00ean gia CNTT, kh\u00e1i ni\u1ec7m chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 \u201cc\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 th\u1ef1c hi\u1ec7n l\u1ea1i quy tr\u00ecnh sao cho hi\u1ec7u qu\u1ea3 h\u01a1n ho\u1eb7c hi\u1ec7u qu\u1ea3 h\u01a1n.\u201d<\/p>\n

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T\u1ea1p ch\u00ed\u00a0CIO<\/strong>\u00a0\u0111\u1ecbnh ngh\u0129a: \u201cChuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e1nh d\u1ea5u m\u1ed9t s\u1ef1 suy ngh\u0129 l\u1ea1i tri\u1ec7t \u0111\u1ec3 v\u1ec1 c\u00e1ch m\u1ed9t t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7, con ng\u01b0\u1eddi v\u00e0 quy tr\u00ecnh \u0111\u1ec3 thay \u0111\u1ed5i c\u01a1 b\u1ea3n ho\u1ea1t \u0111\u1ed9ng kinh doanh\u201d. (\u201cDigital transformation marks a radical rethinking of how an organization uses technology, people and processes to fundamentally change business performance<\/em>.\u201d).<\/p>\n

Salesforce<\/strong>\u00a0c\u0169ng c\u00f3 \u0111\u1ecbnh ngh\u0129a: \u201cChuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 t\u1ea1o ra \u2013 ho\u1eb7c s\u1eeda \u0111\u1ed5i c\u00e1c quy tr\u00ecnh kinh doanh, v\u0103n h\u00f3a v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 \u2013 nh\u1eb1m \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 kinh doanh\u201d (\u201cDigital transformation is the process of using digital technologies to create new \u2014 or modify existing \u2014 business processes, culture, and customer experiences to meet changing business and market requirements<\/em>.\u201d).<\/p>\n

C\u00f2n theo quan \u0111i\u1ec3m c\u1ee7a FPT, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p l\u00e0 qu\u00e1 tr\u00ecnh thay \u0111\u1ed5i t\u1eeb m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng sang doanh nghi\u1ec7p s\u1ed1 b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 d\u1eef li\u1ec7u l\u1edbn (Big Data), Internet v\u1ea1n v\u1eadt (IoT), \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y (Cloud)\u2026 thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c \u0111i\u1ec1u h\u00e0nh, l\u00e3nh \u0111\u1ea1o, quy tr\u00ecnh l\u00e0m vi\u1ec7c, v\u0103n h\u00f3a c\u00f4ng ty.<\/p>\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch nh\u01b0 c\u1eaft gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh, ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n trong th\u1eddi gian d\u00e0i h\u01a1n, l\u00e3nh \u0111\u1ea1o ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c h\u01a1n nh\u1edd h\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o th\u00f4ng su\u1ed1t k\u1ecbp th\u1eddi. Qua \u0111\u00f3, hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00ednh c\u1ea1nh tranh c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p \u0111\u01b0\u1ee3c n\u00e2ng cao.<\/p>\n

S\u1ef1 kh\u00e1c nhau gi\u1eefa digitization, digitalization v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (digital transformation)?<\/h3>\n

Kh\u00e1 nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean nh\u1ea7m l\u1eabn 3 \u0111\u1ecbnh ngh\u0129a n\u00e0y v\u1edbi nhau. Th\u1ef1c t\u1ebf digitization hay digitalization ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n qu\u00e1 tr\u00ecnh c\u1ee7a digital transformation.<\/p>\n

\"S\u1ef1<\/p>\n

S\u1ed1 h\u00f3a (digitization) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 m\u00f4 t\u1ea3 vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i c\u00e1c t\u00e0i li\u1ec7u d\u1ea1ng v\u1eadt l\u00fd (gi\u1ea5y) sang \u0111\u1ecbnh d\u1ea1ng s\u1ed1. B\u1eb1ng c\u00e1ch \u0111\u00f3, doanh nghi\u1ec7p cho ph\u00e9p \u0111\u01b0a n\u1ed9i dung s\u1ed1 h\u00f3a v\u00e0o quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a t\u1ed5 ch\u1ee9c. Ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh ho\u1eb7c cung c\u1ea5p cho m\u1ecdi ng\u01b0\u1eddi quy\u1ec1n truy c\u1eadp th\u00f4ng tin.<\/p>\n

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Khai th\u00e1c c\u01a1 h\u1ed9i s\u1ed1 (Digitalization ) \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn c\u1ee7a s\u1ed1 h\u00f3a (digitization). Digitalization c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cs\u1ed1 h\u00f3a qu\u00e1 tr\u00ecnh\u201d, \u201cs\u1ed1 h\u00f3a t\u1ed5 ch\u1ee9c\u201d hay \u201cs\u1ed1 h\u00f3a doanh nghi\u1ec7p\u201d, l\u00e0 c\u1ea5p \u0111\u1ed9 d\u00f9ng c\u00e1c c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh. T\u1eeb \u0111\u00f3, \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau nh\u01b0 t\u0103ng doanh thu c\u1ee7a c\u00f4ng ty ho\u1eb7c n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c quy tr\u00ecnh (nh\u01b0 truy c\u1eadp v\u00e0 l\u01b0u th\u00f4ng t\u00e0i li\u1ec7u). M\u1ee5c ti\u00eau c\u1ee7a s\u1ed1 h\u00f3a l\u00e0 l\u00e0m cho c\u00f4ng vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n, mang l\u1ea1i l\u1ee3i nhu\u1eadn cao h\u01a1n v\u00e0 mang t\u00ednh c\u1ed9ng t\u00e1c.<\/p>\n

M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 cho th\u1ea5y s\u1ef1 kh\u00e1c nhau gi\u1eefa 2 kh\u00e1i ni\u1ec7m digitization v\u00e0 digitalization:<\/strong><\/p>\n

\"\"<\/p>\n

\u1ede c\u1ea5p \u0111\u1ed9 cao nh\u1ea5t l\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (Digital transformation) hi\u1ec3u chung l\u00e0 qu\u00e1 tr\u00ecnh thay \u0111\u1ed5i t\u1ed5ng th\u1ec3 v\u00e0 to\u00e0n di\u1ec7n c\u1ee7a c\u00e1 nh\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c v\u1ec1 c\u00e1ch s\u1ed1ng, c\u00e1ch l\u00e0m vi\u1ec7c v\u00e0 ph\u01b0\u01a1ng th\u1ee9c s\u1ea3n xu\u1ea5t tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 s\u1ed1.<\/p>\n

C\u00e1c m\u00f4 h\u00ecnh v\u00e0 qu\u00e1 tr\u00ecnh kinh doanh s\u1ed1 s\u1ebd t\u00e1i c\u1ea5u tr\u00fac n\u1ec1n kinh t\u1ebf. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i \u1edf c\u1ea5p \u0111\u1ed9 h\u1ec7 th\u1ed1ng nh\u1eb1m thay \u0111\u1ed5i h\u00e0nh vi tr\u00ean quy m\u00f4 l\u1edbn. B\u1ea3n ch\u1ea5t c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 s\u00e1ng t\u1ea1o.<\/p>\n

Xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/h3>\n

T\u1ea1i Vi\u1ec7t Nam, qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u00e3 b\u1eaft \u0111\u1ea7u di\u1ec5n ra, nh\u1ea5t l\u00e0 trong nh\u1eefng ng\u00e0nh nh\u01b0 t\u00e0i ch\u00ednh, giao th\u00f4ng, du l\u1ecbch\u2026 Ch\u00ednh ph\u1ee7 v\u00e0 ch\u00ednh quy\u1ec1n c\u00e1c c\u1ea5p \u0111ang n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng Ch\u00ednh ph\u1ee7 \u0111i\u1ec7n t\u1eed h\u01b0\u1edbng t\u1edbi Ch\u00ednh ph\u1ee7 s\u1ed1.<\/p>\n

Tuy nhi\u00ean, c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam n\u00f3i chung, nh\u1ea5t l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf v\u1eabn ch\u01b0a nh\u1eadn th\u1ee9c \u0111\u00fang vai tr\u00f2 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong cu\u1ed9c c\u00e1c m\u1ea1ng c\u00f4ng nghi\u1ec7p l\u1ea7n th\u1ee9 t\u01b0.<\/p>\n

C\u1ee5 th\u1ec3, theo VCCI, hi\u1ec7n doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u1ee7a Vi\u1ec7t Nam chi\u1ebfm kho\u1ea3ng 97% t\u1ed5ng s\u1ed1 doanh nghi\u1ec7p, tr\u00ecnh \u0111\u1ed9 khoa h\u1ecdc c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o c\u00f2n th\u1ea5p, c\u00f3 80% \u0111\u1ebfn 90% m\u00e1y m\u00f3c s\u1eed d\u1ee5ng trong c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam l\u00e0 nh\u1eadp kh\u1ea9u, g\u1ea7n 80% l\u00e0 nh\u1eefng c\u00f4ng ngh\u1ec7 c\u0169 t\u1eeb th\u1eadp ni\u00ean 1980-1990.<\/p>\n

Trong th\u00e1ng 4, Cisco c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o \u201cCh\u1ec9 s\u1ed1 ph\u00e1t tri\u1ec3n k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf khu v\u1ef1c ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng\u201d, th\u1ef1c hi\u1ec7n tr\u00ean 1.340 doanh nghi\u1ec7p t\u1ea1i khu v\u1ef1c n\u00f3i chung v\u00e0 50 doanh nghi\u1ec7p Vi\u1ec7t Nam n\u00f3i ri\u00eang. T\u1ea1i Vi\u1ec7t Nam, c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng r\u00e0o c\u1ea3n trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 thi\u1ebfu k\u1ef9 n\u0103ng s\u1ed1 v\u00e0 nh\u00e2n l\u1ef1c (17%), thi\u1ebfu n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 cho ph\u00e9p chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 (16,7%), thi\u1ebfu t\u01b0 duy k\u1ef9 thu\u1eadt s\u1ed1 ho\u1eb7c c\u00e1c th\u00e1ch th\u1ee9c v\u1ec1 v\u0103n h\u00f3a k\u1ef9 thu\u1eadt s\u1ed1 trong doanh nghi\u1ec7p (15,7%),\u2026<\/p>\n

D\u00f9 v\u1eady b\u00e1o c\u00e1o c\u0169ng ch\u1ec9 ra r\u1eb1ng c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc \u0111\u1ea7u \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 \u0111\u00e1m m\u00e2y (18%), an ninh m\u1ea1ng (12,7%), n\u00e2ng c\u1ea5p ph\u1ea7n m\u1ec1m, ph\u1ea7n c\u1ee9ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (10,7%).<\/p>\n

Nh\u1eefng ng\u1ed9 nh\u1eadn v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/h3>\n

Ng\u1ed9 nh\u1eadn 1: L\u00e0m nhanh l\u00e0m nhi\u1ec1u s\u1ebd hi\u1ec7u qu\u1ea3?<\/strong><\/em><\/p>\n

    \n
  • Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 m\u1ecdi v\u1ea5n \u0111\u1ec1 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a. T\u00e2m l\u00fd tham lam, n\u00f3ng v\u1ed9i mu\u1ed1n \u00e1p d\u1ee5ng nhi\u1ec1u xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 c\u00f9ng m\u1ed9t l\u00fac th\u01b0\u1eddng l\u00e0 c\u00e1ch nhanh nh\u1ea5t d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i. B\u1ea1n s\u1ebd d\u1ec5 b\u1ecb sa \u0111\u00e0, kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c v\u00e0 th\u1eddigian \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i nh\u1ea5t. \u201cACT QUICKLY, THINK SLOWLY\u201d<\/li>\n
  • Trong th\u1ebf gi\u1edbi c\u00f4ng ngh\u1ec7 m\u00e0 m\u1ecdi th\u1ee9 thay \u0111\u1ed5i qu\u00e1 g\u1ea5p g\u00e1p nh\u01b0 hi\u1ec7n nay. B\u1ea1n c\u1ea7n m\u1ed9t c\u00e1i \u0111\u1ea7u l\u1ea1nh \u0111\u1ec3 c\u00f3 th\u1ec3 b\u00ecnh t\u0129nh t\u00ecm ra nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a c\u00f4ng ty, th\u1ea5u hi\u1ec3u m\u00f4 h\u00ecnh kinh doanh, b\u1ed1i c\u1ea3nh c\u1ea1nh tranh c\u0169ng nh\u01b0 t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u01b0\u1edbc khi c\u00e2n nh\u1eafc vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7.<\/li>\n<\/ul>\n

    Ng\u1ed9 nh\u1eadn 2: C\u1ee9 \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00ec s\u1ebd chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng<\/strong><\/em><\/p>\n

      \n
    • C\u00f4ng ngh\u1ec7 r\u1ed1t cu\u1ed9c c\u0169ng ch\u1ec9 l\u00e0 m\u1ed9t th\u1ee9 c\u00f4ng c\u1ee5, b\u1ea3n th\u00e2n vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 ch\u1eb3ng th\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 kinh doanh cho doanh nghi\u1ec7p.<\/li>\n
    • S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ph\u1ea3i n\u1eb1m \u1edf trong t\u01b0 duy, trong c\u00e1ch nh\u00e2n vi\u00ean ti\u1ebfp c\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 h\u00e0ng ng\u00e0y, h\u00e0ng gi\u1edd. M\u1ed9t c\u00f4ng ty m\u00e0 nh\u00e2n vi\u00ean kh\u00f4ng c\u00f3 t\u01b0 duy s\u1ed1 h\u00f3a, v\u0103n h\u00f3a kh\u00f4ng nu\u00f4i d\u01b0\u1ee1ng s\u1ef1 \u0111\u1ed5i m\u1edbi, th\u00ec \u0111\u1eebng mong c\u00f3 m\u1ed9t c\u00f4ng ngh\u1ec7 n\u00e0o c\u00f3 th\u1ec3 c\u1ee9u s\u1ed1ng \u0111\u01b0\u1ee3c doanh nghi\u1ec7p.<\/li>\n
    • Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng ch\u1ec9 l\u00e0 ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c, t\u0103ng n\u0103ng su\u1ea5t, t\u1ea1o l\u1ee3i nhu\u1eadn m\u00e0 h\u01a1n h\u1ebft, n\u00f3 ph\u1ea3i l\u00e0 n\u1ec1n t\u1ea3ng v\u0103n h\u00f3a c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. V\u00e0 v\u0103n h\u00f3a \u0111\u00f3, ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c h\u00e0nh trong m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c l\u00e2u d\u00e0i v\u00e0 ki\u00ean \u0111\u1ecbnh.<\/li>\n<\/ul>\n

      Ng\u1ed9 nh\u1eadn 3: Kh\u00e1ch h\u00e0ng v\u1eabn l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf<\/strong><\/em><\/p>\n

        \n
      • L\u1ebd t\u1ea5t nhi\u00ean, kh\u00e1ch h\u00e0ng v\u1eabn lu\u00f4n l\u00e0 m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh trong c\u00f4ng cu\u1ed9c chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/li>\n
      • Tuy nhi\u00ean, trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i t\u1eebng ng\u00e0y t\u1eebng gi\u1edd nh\u01b0 hi\u1ec7n nay, ngay ch\u00ednh kh\u00e1ch h\u00e0ng c\u0169ng kh\u00f4ng r\u00f5 m\u00ecnh \u0111ang th\u1ef1c s\u1ef1 mu\u1ed1n g\u00ec. Khi b\u1ea1n coi kh\u00e1ch h\u00e0ng l\u00e0 tr\u1ecdng t\u00e2m duy nh\u1ea5t v\u00e0 s\u1eb5n s\u00e0ng \u0111\u00e1p \u1ee9ng t\u1ea5t c\u1ea3 y\u00eau c\u1ea7u c\u1ee7a h\u1ecd, b\u1ea1n c\u00f3 xu h\u01b0\u1edbng \u0111\u00e1nh m\u1ea5t \u0111i tri\u1ebft l\u00fd v\u00e0 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/li>\n
      • Thay v\u00ec coi kh\u00e1ch h\u00e0ng l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf, h\u00e3y bi\u1ebfn h\u1ecd th\u00e0nh m\u1ed9t ng\u01b0\u1eddi b\u1ea1n, ng\u01b0\u1eddi th\u00e2n trong gia \u0111\u00ecnh, t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u01b0ng v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u1ec1 m\u1eb7t t\u1ed5 ch\u1ee9c v\u00e0 v\u0103n h\u00f3a.<\/li>\n<\/ul>\n

        Ng\u1ed9 nh\u1eadn 4: Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 s\u00e2n ch\u01a1i c\u1ee7a c\u00f4ng ty l\u1edbn trong l\u00e0ng c\u00f4ng ngh\u1ec7?<\/strong><\/em><\/p>\n

          \n
        • Ch\u00fang ta ch\u1eb3ng c\u00f2n xa l\u1ea1 g\u00ec v\u1edbi nh\u1eefng c\u00e1i t\u00ean xu\u1ea5t hi\u1ec7n d\u00e0y \u0111\u1eb7c tr\u00ean tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng trong th\u1eddi gian g\u1ea7n \u0111\u00e2y: Uber v\u00e0 Grab th\u00e1ch th\u1ee9c ng\u00e0nh taxi truy\u1ec1n th\u1ed1ng. Airbnb th\u00e1ch th\u1ee9c kh\u00e1i ni\u1ec7m v\u1ec1 kh\u00e1ch s\u1ea1n v\u00e0 l\u01b0u tr\u00fa.<\/li>\n
        • Netflix th\u00e1ch th\u1ee9c c\u00e1c k\u00eanh gi\u1ea3i tr\u00ed truy\u1ec1n th\u1ed1ng. Spotify t\u00e1i \u0111\u1ecbnh ngh\u0129a c\u00e1ch ch\u00fang ta ti\u1ebfp c\u1eadn \u00e2m nh\u1ea1c\u2026<\/li>\n
        • Nh\u1eefng c\u00e2u chuy\u1ec7n n\u00e0y \u0111\u00e3 v\u00e0 \u0111ang t\u1ea1o ra hi\u1ec3u l\u1ea7m cho nhi\u1ec1u doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng t\u1ea1i Vi\u1ec7t Nam khi cho r\u1eb1ng:
          \nChuy\u1ec3n \u0111\u1ed1i s\u1ed1 tr\u01b0\u1edbc nay v\u1eabn \u0111\u01b0\u1ee3c coi l\u00e0 s\u00e2n ch\u01a1i ch\u00ednh cho c\u00e1c unicorn v\u00e0 startup c\u00f4ng ngh\u1ec7 cao, trong khi ch\u00ednh nh\u1eefng doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng m\u1edbi l\u00e0 nh\u1eefng tr\u1ee5 c\u1ed9t nu\u00f4i d\u01b0\u1ee1ng n\u1ec1n kinh t\u1ebf.<\/li>\n
        • C\u00e1c doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi s\u1ee9c \u00ec do ch\u00ednh h\u1ec7 th\u1ed1ng, c\u01a1 ch\u1ebf, quy tr\u00ecnh v\u00e0 b\u1ed9 m\u00e1y t\u1ed5 ch\u1ee9c t\u1ea1o ra. V\u00ec th\u1ebf, h\u1ecd d\u1ea7n m\u1ea5t \u0111i kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng nhanh, kh\u1ea3 n\u0103ng linh ho\u1ea1t, v\u00e0 tinh th\u1ea7n s\u00e1ng t\u1ea1o.<\/li>\n
        • Nh\u01b0ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 s\u00e2n ch\u01a1i c\u00f4ng b\u1eb1ng cho t\u1ea5t c\u1ea3 m\u1ecdi doanh nghi\u1ec7p m\u00e0 \u1edf \u0111\u00f3, b\u1ea5t k\u00ec ai \u0111\u1ee7 nhanh nh\u1ea1y c\u0169ng c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c mi\u1ebfng b\u00e1nh cho ri\u00eang m\u00ecnh. N\u1ebfu kh\u00f4ng linh ho\u1ea1t b\u1eaft k\u1ecbp v\u1edbi nh\u1eefng \u0111\u1ed5i thay mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p s\u1ebd nhanh ch\u00f3ng b\u1ecb \u0111\u00e0o th\u1ea3i, nh\u01b0 c\u00e1i c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 ch\u01a1i danh gi\u00e1 Toys R Us \u0111\u00e3 ra \u0111i v\u00e0o \u0111\u1ea7u n\u0103m nay.<\/li>\n<\/ul>\n

          T\u1ea1i sao ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/h3>\n

          Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. N\u00f3 mang l\u1ea1i cho c\u00e1c t\u1ed5 ch\u1ee9c c\u01a1 h\u1ed9i \u201cm\u1edf ra nhi\u1ec1u ti\u1ec1m n\u0103ng h\u01a1n n\u1eefa\u201d b\u1eb1ng c\u00e1ch cho ph\u00e9p h\u1ecd m\u1edf r\u1ed9ng quy m\u00f4 hi\u1ec7u qu\u1ea3, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng v\u1edbi chi ph\u00ed t\u1ed1i \u01b0u h\u01a1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch m\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 mang l\u1ea1i cho doanh nghi\u1ec7p:<\/p>\n

          Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft t\u1eeb d\u1eef li\u1ec7u<\/strong><\/p>\n

          Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 gi\u00fap nh\u00e2n s\u1ef1 trong doanh nghi\u1ec7p c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3. H\u1ecd c\u00f3 th\u1ec3 theo d\u00f5i t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i ch\u1ec9 s\u1ed1, nh\u01b0 hi\u1ec7u qu\u1ea3 c\u1ee7a quy tr\u00ecnh, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i k\u00eanh, gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nhi\u1ec1u ch\u1ec9 s\u1ed1 kh\u00e1c. N\u00f3 kh\u00f4ng ch\u1ec9 cho ph\u00e9p doanh nghi\u1ec7p s\u1eafp x\u1ebfp d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch tr\u1ef1c quan v\u00e0 d\u1ec5 d\u00e0ng truy c\u1eadp m\u00e0 c\u00f2n cho ph\u00e9p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c, nhanh ch\u00f3ng h\u01a1n.<\/p>\n

          Duy tr\u00ec t\u00ednh c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p<\/strong><\/p>\n

          Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 gi\u00fap duy tr\u00ec t\u00ednh c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u00e3 tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1 s\u1ed1ng c\u00f2n trong k\u1ef7 nguy\u00ean 4.0 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng. \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn, m\u00e0 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh.<\/p>\n

          Deborah Ancona, gi\u00e1o s\u01b0 qu\u1ea3n l\u00fd t\u1ea1i Vi\u1ec7n C\u00f4ng ngh\u1ec7 Massachusetts (MIT) v\u00e0 l\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp Trung t\u00e2m L\u00e3nh \u0111\u1ea1o cho bi\u1ebft: \u201cS\u1ef1 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang t\u0103ng t\u1ed1c trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 c\u00e1c c\u00f4ng ty ng\u00e0y c\u00e0ng c\u1ea1nh tranh v\u1ec1 s\u1ef1 \u0111\u1ed5i m\u1edbi, t\u1ed1c \u0111\u1ed9 v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng.<\/p>\n

          V\u1edbi t\u1edbi 93% c\u00f4ng ty \u0111\u1ed3ng \u00fd r\u1eb1ng c\u00f4ng ngh\u1ec7 s\u1ed1 l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a h\u1ecd. R\u00f5 r\u00e0ng l\u00e0 c\u00e1c doanh nghi\u1ec7p ph\u1ea3i l\u1ef1a ch\u1ecdn c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a h\u1ecd v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng. C\u00e1c c\u00f4ng c\u1ee5 4.0 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u hi\u1ec7n \u0111\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c c\u00f4ng ty c\u1ea7n t\u00ecm ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng trong hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai.<\/p>\n

          N\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

          Theo Accenture \u2013 c\u00f4ng ty t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 chi\u1ebfn l\u01b0\u1ee3c, t\u01b0 v\u1ea5n, k\u1ef9 thu\u1eadt s\u1ed1, c\u00f4ng ngh\u1ec7 v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Ireland cho bi\u1ebft, 91% kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u g\u1ecdi t\u00ean h\u1ecd, bi\u1ebft l\u1ecbch s\u1eed mua h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u1ee7a h\u1ecd. N\u00f3i m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn \u2013 kh\u00e1ch h\u00e0ng y\u00eau c\u1ea7u c\u00e1 nh\u00e2n h\u00f3a v\u00e0 n\u00f3 kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c tr\u00ean quy m\u00f4 l\u1edbn n\u1ebfu kh\u00f4ng s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

          C\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin chi ti\u1ebft v\u1ec1 d\u1eef li\u1ec7u l\u1ecbch s\u1eed c\u1ee7a kh\u00e1ch h\u00e0ng, bao g\u1ed3m c\u00e1c t\u01b0\u01a1ng t\u00e1c, s\u1edf th\u00edch v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd.<\/p>\n

          H\u01a1n n\u1eefa, h\u1ecd cung c\u1ea5p c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u00e0y nhanh ch\u00f3ng nh\u1eb1m c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u1eb1m \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

          T\u0103ng c\u01b0\u1eddng li\u00ean k\u1ebft gi\u1eefa c\u00e1c ph\u00f2ng ban<\/strong><\/p>\n

          Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 cho ph\u00e9p nh\u00e2n s\u1ef1 gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn trong to\u00e0n b\u1ed9 c\u00f4ng ty giao ti\u1ebfp t\u1ed1t v\u00e0 th\u01b0\u1eddng xuy\u00ean h\u01a1n. Nh\u1edd vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p t\u1ef1 \u0111\u1ed9ng, c\u00e1c ph\u00f2ng ban c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chia s\u1ebb t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i th\u00f4ng tin, t\u00e0i li\u1ec7u d\u1ec5 d\u00e0ng b\u1ea5t c\u1ee9 \u1edf \u0111\u00e2u, b\u1ea5t c\u1ee9 khi n\u00e0o. Nh\u1edd \u0111\u00f3 gi\u00fap c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng c\u1ed9ng t\u00e1c.<\/p>\n

          N\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 gi\u1ea3m chi ph\u00ed<\/strong><\/p>\n

          C\u00f4ng ngh\u1ec7 s\u1ed1 gi\u00fap c\u00e1c doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m t\u1ed1i \u0111a chi ph\u00ed cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5, th\u1ef1c t\u1ebf \u1ea3o cho ph\u00e9p nh\u00e2n vi\u00ean ki\u1ec3m tra v\u00e0 xem x\u00e9t c\u00e1c quy tr\u00ecnh ho\u1eb7c s\u1ea3n ph\u1ea9m m\u1edbi m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng ch\u00fang tr\u01b0\u1edbc, v\u00ec t\u1ea5t c\u1ea3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n tr\u1ef1c quan tr\u00ean h\u00ecnh \u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

          Trong khi \u0111\u00f3, v\u1ea5n \u0111\u1ec1 l\u01b0u tr\u1eef d\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft b\u1eb1ng \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd b\u1edfi c\u00e1c nh\u00e0 cung c\u1ea5p b\u00ean ngo\u00e0i. \u0110i\u1ec1u n\u00e0y gi\u00fap nh\u00e2n vi\u00ean c\u1ee7a doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c d\u1ef1 \u00e1n, c\u00f4ng vi\u1ec7c kh\u00e1c mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb kinh doanh h\u01a1n v\u00e0 b\u1edbt lo l\u1eafng v\u1ec1 vi\u1ec7c l\u01b0u tr\u1eef d\u1eef li\u1ec7u.<\/p>\n

          Nh\u00ecn chung, b\u1eb1ng vi\u1ec7c \u1ee9ng d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 v\u00e0 quy tr\u00ecnh m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo c\u00e1ch th\u1ee7 c\u00f4ng v\u00e0 r\u1ea5t t\u1ed1n th\u1eddi gian, v\u00ed d\u1ee5: Thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh, qu\u1ea3n tr\u1ecb c\u00f4ng vi\u1ec7c, nh\u00e2n s\u1ef1, l\u1eadp b\u00e1o c\u00e1o,\u2026<\/p>\n

          \u0110i\u1ec1u n\u00e0y s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn n\u0103ng su\u1ea5t v\u00e0 c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean, v\u00ec h\u1ecd s\u1ebd kh\u00f4ng c\u00f2n ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 \u0111\u01a1n \u0111i\u1ec7u v\u00e0 s\u1ebd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1ed1t h\u01a1n c\u00e1c k\u1ef9 n\u0103ng c\u1ee7a m\u00ecnh.<\/p>\n

          V\u00ed d\u1ee5 v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/h3>\n

          C\u00f3 th\u1ec3 l\u1ea5y v\u00ed d\u1ee5 Grab trong vi\u1ec7c x\u00e2y d\u1ef1ng \u1ee9ng d\u1ee5ng g\u1ecdi xe. Nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng th\u1ea5y tr\u00ean m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t chu tr\u00ecnh \u0111\u1eb7t xe v\u00e0 ho\u00e0n th\u00e0nh chuy\u1ebfn \u0111i c\u1ee7a kh\u00e1ch v\u00e0 t\u00e0i x\u1ebf, nh\u01b0ng \u1ea9n s\u00e2u l\u00e0 c\u1ea3 m\u1ed9t h\u1ec7 th\u1ed1ng ph\u1ee9c t\u1ea1p. C\u00f4ng ty ph\u1ea3i ph\u00e2n t\u00edch kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn li\u00ean quan t\u1edbi th\u00f3i quen l\u00e1i xe c\u1ee7a t\u00e0i x\u1ebf, nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, t\u00ednh n\u0103ng t\u1ea1o s\u1eb5n cung \u0111\u01b0\u1eddng, \u0111i\u1ec1u h\u01b0\u1edbng th\u1eddi gian th\u1ef1c\u2026 T\u1eeb d\u1ecbch v\u1ee5 \u0111\u1eb7t xe, c\u00f4ng ty \u0111\u00e3 m\u1edf r\u1ed9ng th\u00eam nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c nh\u01b0 giao h\u00e0ng, mua \u0111\u1ed3 \u0103n\u2026<\/p>\n

          5\u00a0 tr\u1ee5 c\u1ed9t \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng<\/h3>\n

          L\u00e0m sao \u0111\u1ec3 bi\u1ebft k\u1ebf ho\u1ea1ch c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u00e3 \u0111\u1ee7 v\u1eefng ch\u1eafc hay ch\u01b0a?
          \n\u0110\u1ec3 tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi n\u00e0y, ta h\u00e3y t\u00ecm hi\u1ec3u 5 tr\u1ee5 c\u1ed9t quan tr\u1ecdng c\u1ea5u th\u00e0nh n\u00ean qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1, g\u1ed3m:<\/p>\n

          \"tr\u1ee5<\/p>\n

           <\/p>\n

          \"\"<\/p>\n

          M\u1ed9t quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 t\u1ed5ng h\u00f2a c\u1ee7a c\u1ea3 5 y\u1ebfu t\u1ed1 n\u00e0y. N\u1ebfu thi\u1ebfu \u0111i m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n h\u1eb3n \u0111ang phung ph\u00ed ngu\u1ed3n l\u1ef1c.<\/p>\n

          C\u1ee5 th\u1ec3 l\u00e0:<\/p>\n

          \"\"<\/p>\n

          L\u00e0m g\u00ec \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1?<\/h3>\n

          \u00d4ng Ph\u01b0\u01a1ng Tr\u1ea7m, T\u01b0 v\u1ea5n tr\u01b0\u1edfng Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a FPT, cho r\u1eb1ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ch\u00ednh l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a nh\u00e2n vi\u00ean, s\u1ef1 l\u00e3nh \u0111\u1ea1o v\u00e0 thay \u0111\u1ed5i c\u00f4ng vi\u1ec7c kinh doanh tr\u1edf n\u00ean nhanh h\u01a1n, r\u1ebb h\u01a1n v\u00e0 t\u1ed1t h\u01a1n theo m\u1ed9t con \u0111\u01b0\u1eddng \u0111\u1ed9t ph\u00e1.<\/p>\n

          T\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u s\u1ebd l\u00e0 doanh nghi\u1ec7p s\u1ed1 trong t\u01b0\u01a1ng lai. C\u00f4ng ngh\u1ec7, quy tr\u00ecnh kinh doanh v\u00e0 s\u1ef1 chia s\u1ebb kinh nghi\u1ec7m trong c\u1ed9ng \u0111\u1ed3ng s\u1ebd song h\u00e0nh c\u00f9ng nhau.<\/p>\n

          C\u00f3 ba \u0111i\u1ec1u c\u1ea7n ph\u1ea3i l\u00e0m:<\/p>\n

            \n
          • \u0110\u1ea7u ti\u00ean l\u00e0 s\u1eb5n s\u00e0ng v\u1ec1 ph\u01b0\u01a1ng di\u1ec7n l\u00e3nh \u0111\u1ea1o. Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u1ea7n hi\u1ec3u m\u00ecnh mu\u1ed1n g\u00ec v\u00e0 c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i c\u00f4ng ty c\u1ee7a m\u00ecnh th\u1ebf n\u00e0o.<\/li>\n
          • Th\u1ee9 hai l\u00e0 s\u1eb5n s\u00e0ng v\u1ec1 ph\u01b0\u01a1ng di\u1ec7n t\u1ed5 ch\u1ee9c. C\u1ea7n s\u1ef1 tham gia c\u1ee7a c\u1ea3 t\u1ed5 ch\u1ee9c \u0111\u1ec3 l\u00e0m n\u00ean s\u1ef1 chuy\u1ec3n \u0111\u1ed5i. Ch\u00fang ta c\u1ea7n \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n s\u1ef1.<\/li>\n
          • Th\u1ee9 ba l\u00e0 s\u1eb5n s\u00e0ng v\u1ec1 ph\u01b0\u01a1ng di\u1ec7n c\u00f4ng ngh\u1ec7. \u0110i\u1ec1u n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n song song v\u1edbi y\u1ebfu t\u1ed1 nh\u00e2n s\u1ef1\u201d, \u00f4ng Tr\u1ea7m nh\u1ea5n m\u1ea1nh.<\/li>\n<\/ul>\n

            Theo \u00f4ng, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u201cc\u00f3 ngh\u0129a l\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 chuy\u1ec3n ho\u00e1 c\u00e1ch th\u1ee9c kinh doanh th\u01b0\u1eddng nh\u1eadt. Hi\u1ec3u n\u00f4m na l\u00e0 c\u00e1ch ch\u00fang ta v\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 c\u00f9ng v\u1edbi s\u1ef1 \u0111i\u1ec1u h\u00e0nh c\u00f4ng vi\u1ec7c kinh doanh \u0111\u1ec3 th\u1ef1c hi\u1ec7n kh\u00e1c \u0111i, \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3 h\u01a1n, nhanh h\u01a1n v\u00e0 chuy\u1ec3n ho\u00e1 n\u00f3 trong m\u1ed9t ng\u00e0y trong khi tr\u01b0\u1edbc kia m\u1ea5t ba th\u00e1ng, ho\u1eb7c ch\u1ec9 c\u1ea7n d\u00f9ng v\u00e0i ch\u1ee5c con ng\u01b0\u1eddi h\u01a1n l\u00e0 c\u1ea3 ngh\u00ecn ng\u01b0\u1eddi. Thay v\u00ec l\u00e0m nh\u1eefng c\u00f4ng vi\u1ec7c th\u01b0\u1eddng nh\u1eadt, c\u00f4ng ty c\u00f3 th\u1ec3 l\u00e0m nh\u1eefng c\u00f4ng vi\u1ec7c c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n. C\u00f4ng ty kh\u00f4ng ph\u00e1t tri\u1ec3n khi l\u00e0m nh\u1eefng c\u00f4ng vi\u1ec7c b\u00ecnh th\u01b0\u1eddng.<\/p>\n

            Kh\u00f3 kh\u0103n v\u00e0 th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 g\u00ec?<\/h3>\n
              \n
            • Kh\u00f3 kh\u0103n l\u1edbn nh\u1ea5t c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 thay \u0111\u1ed5i th\u00f3i quen. Th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 c\u00f3 nh\u1eadn th\u1ee9c \u0111\u00fang.<\/li>\n
            • Lo\u00e0i ng\u01b0\u1eddi \u0111\u00e3 quen v\u1edbi m\u00f4i tr\u01b0\u1eddng th\u1ef1c nhi\u1ec1u th\u1ebf k\u1ef7. Chuy\u1ec3n l\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 l\u00e0 thay \u0111\u1ed5i th\u00f3i quen. Thay \u0111\u1ed5i th\u00f3i quen l\u00e0 vi\u1ec7c kh\u00f3. Thay \u0111\u1ed5i th\u00f3i quen l\u00e0 vi\u1ec7c l\u00e2u d\u00e0i. Thay \u0111\u1ed5i th\u00f3i quen \u1edf m\u1ed9t t\u1ed5 ch\u1ee9c ph\u1ee5 thu\u1ed9c ch\u1ee7 y\u1ebfu v\u00e0o quy\u1ebft t\u00e2m c\u1ee7a ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u.<\/li>\n
            • Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 chuy\u1ec7n ch\u01b0a c\u00f3 ti\u1ec1n l\u1ec7, v\u00ec v\u1eady, nh\u1eadn th\u1ee9c \u0111\u00fang l\u00e0 vi\u1ec7c kh\u00f3. Nh\u1eadn th\u1ee9c \u0111\u00fang v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f2n ph\u1ea3i \u0111\u1eb7t trong b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3 c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 v\u1ea5n \u0111\u1ec1 nh\u1eadn th\u1ee9c ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 c\u00f4ng ngh\u1ec7, l\u00e0 chuy\u1ec7n d\u00e1m l\u00e0m hay kh\u00f4ng d\u00e1m l\u00e0m c\u1ee7a ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o.<\/li>\n<\/ul>\n

              7 b\u01b0\u1edbc cho m\u1ed9t d\u1ef1 \u00e1n Digital Transformation th\u00e0nh c\u00f4ng<\/h2>\n

              B\u01b0\u1edbc 1: T\u1ea1o s\u1ef1 \u0111\u1ed3ng thu\u1eadn trong ban l\u00e3nh \u0111\u1ea1o<\/h3>\n

              Digital Transformation l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c chung c\u1ee7a to\u00e0n doanh nghi\u1ec7p, do \u0111\u00f3 tr\u00e1ch nhi\u1ec7m cu\u1ed1i c\u00f9ng ph\u1ea3i thu\u1ed9c v\u1ec1 CEO.<\/p>\n

              Trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00f4ng ty t\u01b0 v\u1ea5n Russell Reynolds Associates v\u00e0o tr\u00ean 1500 nh\u00e0 \u0111i\u1ec1u h\u00e0nh c\u1ea5p cao, g\u1ea7n 40% nh\u1eefng ng\u01b0\u1eddi tham gia cho bi\u1ebft CEO l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c digital t\u1ea1i doanh nghi\u1ec7p. \u0110\u1ee9ng th\u1ee9 hai l\u00e0 Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn Marketing v\u1edbi 14%, theo sau l\u00e0 Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn Digital (10%) v\u00e0 Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn IT (8%).<\/p>\n

              Tuy nhi\u00ean, ch\u1ec9 m\u1ed9t m\u00ecnh CEO kh\u00f4ng th\u1ec3 qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 d\u1ef1 \u00e1n. Vi\u1ec7c tri\u1ec3n khai \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ea5p thu\u1eadn v\u00e0 c\u1ea3 \u0111\u00f3ng g\u00f3p h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c th\u00e0nh vi\u00ean thu\u1ed9c ban qu\u1ea3n l\u00fd c\u1ea5p cao. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c gi\u00e1m \u0111\u1ed1c xem x\u00e9t l\u1ea1i vai tr\u00f2 c\u1ee7a b\u1ea3n th\u00e2n trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7.<\/p>\n

              CEO c\u00f3 th\u1ec3 \u0111\u1eb7t ra cho c\u00e1c th\u00e0nh vi\u00ean trong ban l\u00e3nh \u0111\u1ea1o nh\u1eefng c\u00e2u h\u1ecfi mang t\u00ednh g\u1ee3i m\u1edf nh\u01b0:<\/p>\n

              \u2022\u00a0D\u00e0nh cho CFO<\/strong>: L\u00e0m th\u1ebf n\u00e0o vi\u1ec7c s\u1ed1 h\u00f3a (digitalisation) c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn c\u00e1c ngu\u1ed3n doanh thu m\u1edbi cho doanh nghi\u1ec7p? L\u00e0m th\u1ebf n\u00e0o m\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi trong c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p?<\/p>\n

              \u2022\u00a0D\u00e0nh cho CIO<\/strong>: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ed9 ph\u1eadn IT ch\u1ee7 \u0111\u1ed9ng h\u01a1n v\u00e0 \u0111\u00f3ng vai tr\u00f2 ch\u1ee7 \u0111\u1ea1o trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh? M\u1ea3ng c\u00f4ng ngh\u1ec7 n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0?<\/p>\n

              \u2022\u00a0D\u00e0nh cho CMO<\/strong>: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111em \u0111\u1ebfn m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u1ed3ng nh\u1ea5t cho ng\u01b0\u1eddi d\u00f9ng xuy\u00ean su\u1ed1t m\u1ecdi k\u00eanh qu\u1ea3ng b\u00e1 nh\u01b0 website, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng? L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00f4ng ngh\u1ec7 digital? L\u00e0m th\u1ebf n\u00e0o digital c\u00f3 th\u1ec3 \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng?<\/p>\n

              \u2022\u00a0D\u00e0nh cho COO<\/strong>: L\u00e0m sao \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh? L\u00e0m th\u1ebf n\u00e0o digital c\u00f3 th\u1ec3 gi\u00fap chu\u1ed7i cung \u1ee9ng tr\u1edf n\u00ean minh b\u1ea1ch h\u01a1n? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1ea3m th\u1eddi gian s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u ra th\u1ecb tr\u01b0\u1eddng?<\/p>\n

              B\u01b0\u1edbc 2: \u0110\u1ecbnh h\u01b0\u1edbng t\u1ea7m nh\u00ecn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c digital<\/h3>\n

              C\u00f4ng ty t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c McKinsey cho r\u1eb1ng: \u201c\u0110\u1eb7c \u0111i\u1ec3m \u0111\u1ec3 nh\u1eadn di\u1ec7n nh\u1eefng doanh nghi\u1ec7p tri\u1ec3n khai digital th\u00e0nh c\u00f4ng ch\u00ednh l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c digital t\u00e1o b\u1ea1o v\u00e0 to\u00e0n di\u1ec7n.\u201d<\/p>\n

              Khi m\u00e0 c\u00f4ng ngh\u1ec7 d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, chi\u1ebfn l\u01b0\u1ee3c m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng tr\u1ef1c ti\u1ebfp t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a d\u1ef1 \u00e1n Digital Transformation.<\/p>\n

              Tr\u01b0\u1edbc khi ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c digital, b\u1ea1n c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng to\u00e0n ng\u00e0nh. Vi\u1ec7c \u0111\u00e1nh gi\u00e1 l\u00e0 nh\u1eb1m x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i c\u0169ng nh\u01b0 nh\u1eefng th\u1eed th\u00e1ch m\u00e0 c\u00f4ng cu\u1ed9c s\u1ed1 h\u00f3a s\u1ebd \u0111em l\u1ea1i. M\u1ed9t khi doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y nh\u1eefng m\u00f4 h\u00ecnh kinh doanh mang t\u00ednh \u0111\u1ed9t ph\u00e1 ch\u00ednh l\u00e0 l\u00fac doanh nghi\u1ec7p b\u1ea1n s\u1ed1 h\u00f3a th\u00e0nh c\u00f4ng.<\/p>\n

              \u0110a s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng. Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c digital t\u00e1o b\u1ea1o nh\u1ea5t th\u1eadm ch\u00ed s\u1ebd t\u00e1i t\u1ed5 ch\u1ee9c m\u00f4 h\u00ecnh kinh doanh c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng tr\u00ean m\u00f4 h\u00ecnh hi\u1ec7n t\u1ea1i ho\u1eb7c \u0111\u1ed5i m\u1edbi ho\u00e0n to\u00e0n.<\/p>\n

              Ph\u1ea1m vi chi\u1ebfn l\u01b0\u1ee3c digital c\u1ee7a b\u1ea1n c\u00f3 nh\u01b0 th\u1ebf n\u00e0o c\u0169ng \u0111\u1eebng qu\u00ean \u201cnh\u00ecn xa tr\u00f4ng r\u1ed9ng\u201d b\u00ean ngo\u00e0i ng\u00e0nh ngh\u1ec1 c\u1ee7a doanh nghi\u1ec7p. \u00dd t\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 c\u00f3 th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb b\u1ea5t k\u1ef3 \u0111\u00e2u, gi\u1ed1ng nh\u01b0 nh\u1eefng c\u1eeda h\u00e0ng b\u00e1n l\u1ebb kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Amazon hay nh\u1eefng doanh nghi\u1ec7p v\u1eadn t\u1ea3i c\u0169ng kh\u00f4ng th\u1ec3 ng\u1edd Uber v\u00e0 Grab c\u00f3 th\u1ec3 l\u00e0m lay chuy\u1ec3n v\u1ecb tr\u00ed \u0111\u1ed9c t\u00f4n c\u1ee7a taxi truy\u1ec1n th\u1ed1ng.<\/p>\n

              Chi\u1ebfn l\u01b0\u1ee3c c\u0169ng ph\u1ea3i gi\u00fap \u0111\u1ecbnh v\u1ecb l\u1ea1i doanh nghi\u1ec7p b\u1ea1n trong th\u1eddi \u0111\u1ea1i digital nh\u1eb1m t\u1eadn d\u1ee5ng m\u1ecdi c\u01a1 h\u1ed9i t\u1eeb c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 gi\u1ea3m t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c t\u1eeb d\u1ef1 \u00e1n. B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh s\u1ef1 ch\u00eanh l\u1ec7ch gi\u1eefa n\u0103ng l\u1ef1c, chuy\u00ean m\u00f4n v\u00e0 c\u00e1c k\u1ef9 n\u0103ng digital doanh nghi\u1ec7p \u0111ang c\u00f3 so v\u1edbi nh\u1eefng g\u00ec m\u00e0 b\u1ea1n \u0111ang h\u01b0\u1edbng \u0111\u1ebfn, v\u00e0 quan tr\u1ecdng h\u01a1n h\u1ebft l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u1ea5p kho\u1ea3ng tr\u1ed1ng \u0111\u00f3.<\/p>\n

              K\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c quy\u1ebft \u0111\u1ecbnh Build or Buy c\u1ee7a doanh nghi\u1ec7p: t\u1ef1 x\u00e2y d\u1ef1ng n\u0103ng l\u1ef1c v\u00e0 chuy\u00ean m\u00f4n v\u1ec1 digital hay mua c\u00e1c n\u0103ng l\u1ef1c n\u00e0y t\u1eeb b\u00ean ngo\u00e0i.<\/p>\n

              B\u01b0\u1edbc 3: S\u1edf h\u1eefu n\u0103ng l\u1ef1c digital<\/h3>\n

              Doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u1edbi l\u01b0\u1ee3ng v\u1ed1n kh\u1ed5ng l\u1ed3 v\u00e0o vi\u1ec7c hu\u1ea5n luy\u1ec7n k\u1ef9 n\u0103ng digital. \u0110\u1ed9t ph\u00e1 digital c\u00f3 th\u1ec3 di\u1ec5n ra t\u1ea1i b\u1ea5t k\u1ef3 \u0111\u00e2u.<\/p>\n

              M\u1ecdi doanh nghi\u1ec7p gi\u1edd \u0111\u00e2y thu\u1ed9c m\u1ed9t h\u1ec7 sinh th\u00e1i li\u00ean \u0111\u1edbi v\u1edbi nhau v\u00e0 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn b\u1ea5t k\u1ef3 k\u1ef9 n\u0103ng v\u00e0 t\u00e0i nguy\u00ean n\u00e0o theo y\u00eau c\u1ea7u v\u1edbi chi ph\u00ed ph\u00f9 h\u1ee3p. M\u1ed9t khi doanh nghi\u1ec7p b\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng trong h\u1ec7 sinh th\u00e1i \u0111\u00f3, c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n ph\u00e1t tri\u1ec3n l\u00e0 v\u00f4 t\u1eadn.<\/p>\n

              V\u00ed d\u1ee5, b\u1ea1n c\u1ea7n m\u1ed9t ngu\u1ed3n l\u1ef1c \u0111i\u1ec7n to\u00e1n l\u1edbn \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng d\u1ecbch v\u1ee5 si\u00eau m\u00e1y t\u00ednh t\u00f9y bi\u1ebfn EC2 c\u1ee7a AWS (Amazon Web Services), m\u1ed9t d\u1ecbch v\u1ee5 c\u00f3 s\u1eb5n, v\u1edbi gi\u00e1 thu\u00ea bao c\u1ef1c th\u1ea5p so v\u1edbi chi ph\u00ed t\u1ef1 mua v\u00e0 b\u1ea3o tr\u00ec m\u00e1y t\u00ednh. D\u1ecbch v\u1ee5 c\u00f3 t\u00ednh linh ho\u1ea1t cao, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh tr\u00ean m\u1ed7i ph\u00fat ho\u1eb7c m\u1ed7i gi\u00e2y, gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m \u0111\u00e1ng k\u1ec3.<\/p>\n

              Th\u00eam v\u00e0o \u0111\u00f3, t\u1ea1i giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n n\u00ean b\u1ed5 nhi\u1ec7m m\u1ed9t Gi\u00e1m \u0111\u1ed1c Digital (Chief Digital Officer, CDO) v\u00e0 thi\u1ebft l\u1eadp m\u1ed9t \u0111\u1ed9i ng\u0169 tri\u1ec3n khai digital.<\/p>\n

              Nh\u00f3m digital bao g\u1ed3m c\u00e1c chuy\u00ean gia v\u1ec1 t\u1eebng l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u0169ng nh\u01b0 chuy\u00ean gia digital. T\u00f9y v\u00e0o chi\u1ebfn l\u01b0\u1ee3c, nh\u00f3m s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ed5i m\u1edbi d\u1ea7n nh\u1eefng quy tr\u00ecnh hi\u1ec7n t\u1ea1i ho\u1eb7c thi\u1ebft l\u1eadp nh\u1eefng m\u00f4 h\u00ecnh kinh doanh ho\u00e0n to\u00e0n m\u1edbi.<\/p>\n

              Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, mua ngu\u1ed3n l\u1ef1c v\u00e0 t\u00e0i nguy\u00ean t\u1eeb b\u00ean ngo\u00e0i l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p kh\u1ea3 thi h\u01a1n c\u1ea3, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi doanh nghi\u1ec7p b\u1ea1n \u0111ang \u0111i theo h\u01b0\u1edbng ch\u1eadm m\u00e0 ch\u1eafc, kh\u00f4ng mu\u1ed1n nh\u1eefng thay \u0111\u1ed5i \u0111\u1ed9t ng\u1ed9t t\u1eeb d\u1ef1 \u00e1n Digital Transformation l\u00e0m x\u00e1o tr\u1ed9n m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u1ed1ng.<\/p>\n

              V\u00ed d\u1ee5 nh\u01b0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a G + T, m\u1ed9t c\u00f4ng ty lu\u1eadt c\u00f3 ti\u1ebfng t\u1ea1i \u00dac. Sau khi \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh doanh nghi\u1ec7p, G +T \u0111\u00e3 k\u1ebft lu\u1eadn r\u1eb1ng kh\u00f4ng s\u1edbm th\u00ec mu\u1ed9n qu\u00e1 tr\u00ecnh Digital Transformation c\u0169ng s\u1ebd x\u1ea3y \u0111\u1ebfn v\u1edbi ng\u00e0nh lu\u1eadt.<\/p>\n

              V\u00ec v\u1eady, G + T \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh mua 20% c\u1ed5 ph\u1ea7n c\u1ee7a LegalVision. \u0110\u00e2y l\u00e0 m\u1ed9t start-up cung c\u1ea5p gi\u1ea3i ph\u00e1p t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c d\u1ecbch v\u1ee5 lu\u1eadt, v\u00e0 ch\u1ec9 ch\u00fa tr\u1ecdng t\u1eadp trung v\u00e0o nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u00f3 gi\u00e1 tr\u1ecb th\u1ea5p, di\u1ec5n ra nhi\u1ec1u v\u00e0 th\u01b0\u1eddng xuy\u00ean nh\u01b0 chu\u1ea9n b\u1ecb di ch\u00fac ho\u1eb7c xem x\u00e9t kho\u1ea3n vay.<\/p>\n

              Ng\u01b0\u1ee3c l\u1ea1i, G +T t\u1eadp trung v\u00e0o nh\u1eefng d\u1ecbch v\u1ee5 cao c\u1ea5p, c\u00f3 gi\u00e1 tr\u1ecb cao v\u00e0 kh\u00f4ng c\u00f3 nhu c\u1ea7u thay \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh ngay l\u1eadp t\u1ee9c.<\/p>\n

              B\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi LegalVision, G +T c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng cung c\u1ea5p nhi\u1ec1u lo\u1ea1i h\u00ecnh d\u1ecbch v\u1ee5 kh\u00e1c nhau cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u0111\u1ed3ng th\u1eddi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.<\/p>\n

              V\u1edbi chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, G +T \u0111\u00e3 tuy\u1ec3n d\u1ee5ng m\u1ed9t \u0111\u1ed5i ng\u0169 chuy\u00ean tri\u1ec3n khai digital v\u00e0 \u0111\u00e3 \u0111\u1ea1t 3 m\u1ee5c ti\u00eau:
              \n\u2022 Doanh nghi\u1ec7p gi\u1edd \u0111\u00e2y \u0111ang d\u1eabn \u0111\u1ea7u, nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee7a vi\u1ec7c s\u1ed1 h\u00f3a trong t\u01b0\u01a1ng lai s\u1ebd kh\u00f4ng g\u00e2y \u1ea3nh h\u01b0\u1edfng n\u00e0o \u0111\u00e1ng k\u1ec3 v\u00ec h\u1ecd \u0111ang h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t doanh nghi\u1ec7p \u0111\u1ed9t ph\u00e1 v\u00e0 h\u1ecd \u0111\u00e3 c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c v\u00e0 c\u00f4ng ngh\u1ec7 c\u1ea7n thi\u1ebft.
              \n\u2022 Vi\u1ec7c b\u1ed5 sung m\u1ed9t lo\u1ea1t d\u1ecbch v\u1ee5 m\u1edbi v\u1edbi gi\u00e1 th\u00e0nh ph\u00f9 h\u1ee3p h\u01a1n gi\u00fap c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, m\u1ed9t \u0111i\u1ec1u m\u00e0 G + T ho\u00e0n to\u00e0n kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ed9t m\u00ecnh.
              \n\u2022 Hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a G +T c\u0169ng \u0111\u01b0\u1ee3c n\u00e2ng cao, LegalVision c\u0169ng c\u00f3 th\u1ec3 san s\u1ebb b\u1edbt m\u1ed9t ph\u1ea7n kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c.<\/p>\n

              B\u01b0\u1edbc 4 \u2013 Truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p<\/h3>\n

              M\u1ecdi nh\u00e2n vi\u00ean, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u00e1c stakeholder kh\u00e1c c\u1ee7a doanh nghi\u1ec7p c\u0169ng c\u1ea7n ph\u1ea3i bi\u1ebft v\u00e0 c\u00f3 c\u00f9ng l\u00f2ng tin v\u00e0o t\u1ea7m nh\u00ecn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1ed1 h\u00f3a c\u1ee7a b\u1ea1n. M\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn t\u1ed1t nh\u1ea5t ch\u00ednh l\u00e0 \u201cti\u1ebfp th\u1ecb\u201d chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t s\u1ea3n ph\u1ea9m.<\/p>\n

              V\u00ed d\u1ee5, ING \u0111\u00e3 \u0111\u1eb7t cho chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 h\u00f3a c\u1ee7a m\u00ecnh l\u00e0 \u201cAccelerating Think Forward\u201d (T\u0103ng t\u1ed1c h\u01b0\u1edbng v\u1ec1 ph\u00eda tr\u01b0\u1edbc) hay Allianz \u0111\u00e3 c\u00f4ng khai th\u00f4ng b\u00e1o d\u1ef1 \u0111\u1ecbnh tr\u1edf th\u00e0nh m\u1ed9t t\u1eadp \u0111o\u00e0n \u201cDigital by default\u201d.<\/p>\n

              Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng quen thu\u1ed9c kh\u00e1c, nh\u01b0 t\u1ea7m nh\u00ecn doanh nghi\u1ec7p v\u00e0 tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh, v\u00e0 bi\u1ebfn ch\u00fang th\u00e0nh t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh s\u1ed1 h\u00f3a. Tuy nhi\u00ean, t\u1ed1t h\u01a1n h\u1ebft v\u1eabn l\u00e0 kh\u00f4ng t\u00e1ch bi\u1ec7t gi\u1eefa s\u1ee9 m\u1ec7nh digital ho\u1eb7c \u201ckh\u00f4ng digital.\u201d<\/p>\n

              Th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 n\u00ean \u0111\u01b0\u1ee3c l\u1eb7p l\u1ea1i th\u01b0\u1eddng xuy\u00ean nh\u1eb1m l\u00e0m y\u00ean l\u00f2ng c\u00e1c c\u1ed5 \u0111\u00f4ng, \u0111\u1ed3ng th\u1eddi m\u1ed9t l\u1ea7n n\u1eefa kh\u1eb3ng \u0111\u1ecbnh cam k\u1ebft v\u1edbi qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a. V\u00ed d\u1ee5, John Flannery, CEO m\u1edbi c\u1ee7a General Electric, v\u00e0o ng\u00e0y 13\/11\/ \u0111\u00e3 c\u00f3 m\u1ed9t bu\u1ed5i thuy\u1ebft tr\u00ecnh nh\u1eb1m kh\u1eb3ng \u0111\u1ecbnh tr\u01b0\u1edbc c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 r\u1eb1ng vi\u1ec7c s\u1ed1 h\u00f3a doanh nghi\u1ec7p ch\u00ednh l\u00e0 h\u01b0\u1edbng \u0111i t\u01b0\u01a1ng lai c\u1ee7a GE.<\/p>\n

              Flannery cho bi\u1ebft: \u201cTh\u00f4ng \u0111i\u1ec7p ch\u00ednh m\u00e0 t\u00f4i mu\u1ed1n truy\u1ec1n t\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c digital t\u1eadp trung. V\u00e0 ch\u00fang t\u00f4i v\u1eabn \u0111ang gi\u1eef v\u1eefng cam k\u1ebft c\u1ee7a m\u00ecnh v\u1ec1 vi\u1ec7c s\u1ed1 h\u00f3a.\u201d<\/p>\n

              B\u01b0\u1edbc 5 \u2013 Kh\u1edfi \u0111\u1ed9ng b\u1eb1ng nh\u1eefng d\u1ef1 \u00e1n th\u00ed \u0111i\u1ec3m<\/h3>\n

              M\u1ed9t khi \u0111\u00e3 h\u1ed9i t\u1ee5 \u0111\u1ee7 c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 cam k\u1ebft, chi\u1ebfn l\u01b0\u1ee3c, s\u1ef1 \u0111\u1ed3ng thu\u1eadn v\u00e0 m\u1ed9t \u0111\u1ed9i ng\u0169 digital ri\u00eang, \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1ea1n b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n digital.<\/p>\n

              Thay v\u00ec tri\u1ec3n khai s\u1ed1 h\u00f3a tr\u00ean b\u00ecnh di\u1ec7n to\u00e0n doanh nghi\u1ec7p, c\u00f3 r\u1ee7i ro th\u1ea5t b\u1ea1i cao, doanh nghi\u1ec7p n\u00ean nh\u1eafm v\u00e0o c\u00e1c m\u1ee5c ti\u00eau nh\u1ecf, d\u1ec5 th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c d\u1ef1 \u00e1n th\u00ed \u0111i\u1ec3m. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u1ee7ng c\u1ed1 v\u00e0 l\u00e0m y\u00ean l\u00f2ng c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 nh\u00e2n vi\u00ean, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u0111a h\u00f3a c\u01a1 may th\u00e0nh c\u00f4ng c\u1ee7a to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n

              \u0110\u1ed1i v\u1edbi nh\u1eefng d\u1ef1 \u00e1n s\u1ed1 h\u00f3a \u0111\u1ea7u ti\u00ean, doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng n\u1ed7 l\u1ef1c v\u00e0o c\u00e1c b\u1ed9 ph\u1eadn n\u00e0o \u0111\u1ec3 t\u1ea1o t\u00e1c \u0111\u1ed9ng m\u1ea1nh nh\u1ea5t? McKinsey \u0111\u00e3 k\u1ebft lu\u1eadn c\u00f3 5 kh\u00eda c\u1ea1nh c\u1ee7a quy tr\u00ecnh s\u1ed1 h\u00f3a doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u00f9ng l\u00e0m c\u01a1 s\u1edf \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0.<\/p>\n

              \u2022 Marketing v\u00e0 Ph\u00e2n ph\u1ed1i. V\u00ed d\u1ee5 nh\u1eefng nh\u00e0 b\u00e1n b\u00e1n l\u1ebb t\u00edch h\u1ee3p s\u1eb5n Apple Pay ho\u1eb7c Samsung Pay. C\u00e1c doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u00e0 d\u1ef1 \u0111o\u00e1n h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/p>\n

              \u2022 S\u1ea3n ph\u1ea9m v\u00e0 D\u1ecbch v\u1ee5. V\u00ed d\u1ee5 c\u00e1c doanh nghi\u1ec7p taxi \u0111ang b\u1eaft \u0111\u1ea7u cho ra \u0111\u1eddi c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u1eb7t xe nh\u1eb1m c\u1ea1nh tranh v\u1edbi Uber, Grab ho\u1eb7c Lyft. C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t l\u1ed1p xe g\u1eafn c\u00e1c c\u1ea3m \u1ee9ng v\u00e0o s\u1ea3n ph\u1ea9m nh\u1eb1m thu th\u1eadp th\u00f4ng tin v\u1ec1 t\u00ecnh tr\u1ea1ng v\u00e0 d\u1ef1 \u0111o\u00e1n \u0111\u1ed9 hao m\u00f2n c\u1ee7a v\u1ecf xe.<\/p>\n

              \u2022 Quy tr\u00ecnh. V\u00ed d\u1ee5 doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng c\u1ed9ng t\u00e1c m\u00f4 ph\u1ecfng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Yammer, Slack, Jira, v.v\u2026<\/p>\n

              \u2022 H\u1ec7 sinh th\u00e1i c\u00f4ng ngh\u1ec7. V\u00ed d\u1ee5 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n, th\u1eed nghi\u1ec7m v\u00e0 ph\u00e1t h\u00e0nh c\u00e1c \u1ee9ng d\u1ee5ng tr\u00ean n\u1ec1n t\u1ea3ng \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y nh\u01b0 AWS, Azure ho\u1eb7c GCP (Google Cloud Platform).<\/p>\n

              \u2022 Chu\u1ed7i cung \u1ee9ng. V\u00ed d\u1ee5 doanh nghi\u1ec7p thu\u00ea c\u00e1c h\u00e3ng taxi c\u00f4ng ngh\u1ec7 \u0111\u1ec3 giao h\u00e0ng. C\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch d\u1eef li\u1ec7u tr\u00ean h\u00e0ng ng\u00e0n SKUs c\u1ee7a s\u1ea3n ph\u1ea9m nh\u1eb1m d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

              Theo b\u00e1o c\u00e1o digital c\u1ee7a McKinsey, m\u1ea3ng Marketing v\u00e0 Ph\u00e2n ph\u1ed1i thu h\u00fat nhi\u1ec1u \u0111\u1ea7u t\u01b0 nh\u1ea5t t\u1eeb ph\u00eda doanh nghi\u1ec7p. Theo sau l\u00e0 S\u1ea3n ph\u1ea9m v\u00e0 D\u1ecbch v\u1ee5, Quy tr\u00ecnh, H\u1ec7 sinh th\u00e1i c\u00f4ng ngh\u1ec7, v\u00e0 Chu\u1ed7i cung \u1ee9ng.<\/p>\n

              Tuy nhi\u00ean, b\u1ea1n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh s\u1ed1 h\u00f3a b\u1eb1ng m\u1ed9t d\u1ef1 \u00e1n v\u1ec1 m\u1ea3ng marketing v\u00e0 ph\u00e2n ph\u1ed1i. C\u0169ng theo McKinsey, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e3 b\u1ecf l\u1ee1 nh\u1eefng kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a, v\u00ed d\u1ee5 nh\u01b0 chu\u1ed7i cung \u1ee9ng, c\u00f3 th\u1ec3 gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn \u0111\u00e1ng k\u1ec3.<\/p>\n

              T\u1ef1u trung l\u1ea1i th\u00ec b\u01b0\u1edbc n\u00e0y ch\u00fa tr\u1ecdng kh\u1ea3 n\u0103ng \u01b0u ti\u00ean ngu\u1ed3n l\u1ef1c. D\u1ef1a tr\u00ean chi\u1ebfn l\u01b0\u1ee3c, n\u0103ng l\u1ef1c, t\u00e0i nguy\u00ean s\u1eb5n c\u00f3, ph\u00e2n t\u00edch chi ph\u00ed-l\u1ee3i \u00edch v\u00e0 nh\u1eefng k\u1ebft lu\u1eadn t\u1eeb ban l\u00e3nh \u0111\u1ea1o, b\u1ea1n c\u1ea7n ph\u1ea3i li\u1ec7t k\u00ea nh\u1eefng thay \u0111\u1ed5i m\u00e0 b\u1ea1n mu\u1ed1n di\u1ec5n ra tr\u01b0\u1edbc.<\/p>\n

              M\u1ed9t khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 theo y\u00eau c\u1ea7u, chi ph\u00ed th\u1ea5p v\u00e0 b\u1eaft tay v\u00e0o tri\u1ec3n khai d\u1ef1 \u00e1n.<\/p>\n

              Nh\u01b0 \u0111\u00e3 nh\u1eafc \u1edf nh\u1eefng ph\u1ea7n tr\u00ean, c\u00f4ng ngh\u1ec7 \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t h\u00e0ng h\u00f3a th\u00f4ng th\u01b0\u1eddng (commodity) trong \u0111\u1eddi s\u1ed1ng h\u1eb1ng ng\u00e0y. Doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n ph\u1ea3i s\u00e1ng t\u1ea1o l\u1ea1i nh\u1eefng th\u1ee9 c\u00f3 s\u1eb5n m\u00e0 c\u00f3 th\u1ec3 mua ho\u1eb7c thu\u00ea t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p c\u00f4ng ngh\u1ec7 nh\u01b0 Microsoft, Google, Apple ho\u1eb7c Amazon.<\/p>\n

              M\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n ch\u00ednh l\u00e0 khi doanh nghi\u1ec7p di d\u1eddi d\u1eef li\u1ec7u l\u00ean \u0111\u00e1m m\u00e2y th\u00f4ng qua c\u00e1c d\u1ecbch v\u1ee5 file-hosting v\u00e0 chia s\u1ebb d\u1eef li\u1ec7u nh\u01b0 Microsoft OneDrive ho\u1eb7c Dropbox thay v\u00ec ph\u1ea3i l\u01b0u tr\u1eef ch\u00fang b\u1eb1ng server ri\u00eang.<\/p>\n

              Trong m\u1ed9t v\u00ed d\u1ee5 kh\u00e1c, Lalamove, m\u1ed9t start-up \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 \u201cUber cho doanh nghi\u1ec7p\u201d, cam k\u1ebft giao h\u00e0ng m\u1ecdi n\u01a1i trong n\u1ed9i th\u00e0nh Bangkok ho\u1eb7c H\u1ed3 Ch\u00ed Minh ch\u1ec9 trong v\u00f2ng 1 gi\u1edd.<\/p>\n

              Nh\u1eefng doanh nghi\u1ec7p t\u01b0 nh\u00e2n nh\u1ecf gi\u1edd \u0111\u00e2y c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi d\u1ecbch v\u1ee5 giao nh\u1eadn nhanh ch\u00f3ng, theo y\u00eau c\u1ea7u m\u00e0 kh\u00f4ng ph\u1ea3i lo l\u1eafng nhi\u1ec1u \u0111\u1ebfn m\u1eb7t h\u1eadu c\u1ea7n. T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec h\u1ecd c\u1ea7n ch\u1ec9 l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.<\/p>\n

              Kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1ed9t ph\u00e1 l\u00e0 v\u00f4 bi\u00ean, t\u1ea1o di\u1ec7n m\u1ea1o m\u1edbi cho n\u1ec1n t\u1ea3ng c\u00f4ng nghi\u1ec7p ch\u00fang \u0111ang ph\u1ee5c v\u1ee5 \u0111\u1ed3ng th\u1eddi gi\u00fap x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111i cho nh\u1eefng doanh nghi\u1ec7p c\u1ea3i ti\u1ebfn kh\u00e1c.<\/p>\n

              T\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 d\u1ecbch v\u1ee5 s\u1eb5n c\u00f3 c\u00f3 l\u1ebd l\u00e0 \u201c\u0111\u01b0\u1eddng t\u1eaft\u201d cho qu\u00e1 tr\u00ecnh Digital Transformation c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, nh\u1ea5t l\u00e0 khi th\u00f4ng qua c\u00e1c d\u1ef1 \u00e1n th\u00ed \u0111i\u1ec3m.<\/p>\n

              D\u1ef1 \u00e1n digital c\u1ee7a b\u1ea1n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u00f2i h\u1ecfi qu\u00e1 cao ho\u1eb7c qu\u00e1 ph\u1ee9c t\u1ea1p; v\u00ed d\u1ee5, t\u1ea1i tr\u1ee5 s\u1edf ch\u00ednh m\u1edbi c\u1ee7a Box, nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd c\u00e1c ph\u00f2ng h\u1ecdp b\u1eb1ng loa th\u00f4ng minh Amazon Echo v\u00e0 \u1ee9ng d\u1ee5ng \u0111i\u1ec1u khi\u1ec3n b\u1eb1ng gi\u1ecdng n\u00f3i Alexa.<\/p>\n

              B\u01b0\u1edbc 6 \u2013 X\u00e2y d\u1ef1ng y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi<\/h3>\n

              Ngo\u00e0i y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7, vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c s\u1ed1 h\u00f3a c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi nh\u1eefng con ng\u01b0\u1eddi c\u00f3 \u0111\u1ea7y \u0111\u1ee7 k\u1ef9 n\u0103ng ph\u00f9 h\u1ee3p. B\u1ea1n c\u00f3 th\u1ec3 tuy\u1ec3n d\u1ee5ng nh\u00e2n vi\u00ean m\u1edbi v\u1edbi nh\u1eefng k\u1ef9 n\u0103ng digital m\u1edbi cho doanh nghi\u1ec7p ho\u1eb7c t\u1eadp trung ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c cho c\u00e1c nh\u00e2n vi\u00ean hi\u1ec7n c\u00f3.<\/p>\n

              V\u1ec1 ph\u01b0\u01a1ng di\u1ec7n tuy\u1ec3n d\u1ee5ng, tri\u1ec3n khai Digital Transformation c\u00f3 th\u1ec3 gi\u00fap ti\u1ebft ki\u1ec7m kh\u00e1 nhi\u1ec1u n\u1ed7 l\u1ef1c cho doanh nghi\u1ec7p. Trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a MIT Sloan, g\u1ea7n 80% ng\u01b0\u1eddi tham gia cho bi\u1ebft h\u1ecd mu\u1ed1n \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c trong m\u1ed9t c\u00f4ng ty \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a.<\/p>\n

              V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebfn t\u1ea7m nh\u00ecn digital th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec3n d\u1ee5ng h\u1eefu \u00edch. B\u1eb1ng c\u00e1ch \u0111\u1ecbnh v\u1ecb doanh nghi\u1ec7p b\u1ea1n l\u00e0 ng\u01b0\u1eddi ti\u00ean phong v\u1ec1 xu h\u01b0\u1edbng digital, kh\u1ea3 n\u0103ng doanh nghi\u1ec7p thu h\u00fat \u0111\u01b0\u1ee3c c\u00e1c \u1ee9ng vi\u00ean t\u00e0i n\u0103ng v\u00e0 ph\u00f9 h\u1ee3p s\u1ebd cao h\u01a1n.<\/p>\n

              Th\u00eam v\u00e0o \u0111\u00f3, t\u1ef7 l\u1ec7 n\u00e0y c\u0169ng \u0111\u00fang cho m\u1ecdi \u1ee9ng vi\u00ean thu\u1ed9c m\u1ecdi \u0111\u1ed9 tu\u1ed5i. Do \u0111\u00f3, b\u1ea1n kh\u00f4ng n\u00ean quan ni\u1ec7m r\u1eb1ng ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i m\u1edbi h\u1ee9ng th\u00fa v\u1edbi nh\u1eefng \u0111\u1ed9t ph\u00e1 m\u1edbi ho\u1eb7c ch\u1ec9 c\u00f3 h\u1ecd m\u1edbi s\u1edf h\u1eefu nh\u1eefng k\u1ef9 n\u0103ng c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p.<\/p>\n

              V\u1ec1 kh\u00eda c\u1ea1nh ph\u00e1t tri\u1ec3n ngu\u1ed3n nh\u00e2n l\u1ef1c hi\u1ec7n t\u1ea1i, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e0o t\u1ea1o m\u1edbi, v\u00ed d\u1ee5 hu\u1ea5n luy\u1ec7n online v\u1edbi c\u00e1c trang nh\u01b0 Udemy ho\u1eb7c General Assembly, cung c\u1ea5p c\u00e1c n\u1ed9i dung t\u1eadp hu\u1ea5n theo y\u00eau c\u1ea7u v\u00e0 g\u1eedi tr\u1ef1c ti\u1ebfp \u0111\u1ebfn email ho\u1eb7c di \u0111\u1ed9ng c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n

              B\u01b0\u1edbc 7 \u2013 Thi\u1ebft l\u1eadp m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng m\u1edbi<\/h3>\n

              B\u01b0\u1edbc cu\u1ed1i c\u00f9ng n\u00e0y s\u1ebd \u0111\u1ea3m b\u1ea3o qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a c\u1ee7a doanh nghi\u1ec7p b\u1ea1n d\u1ea7n \u0111i v\u00e0o qu\u1ef9 \u0111\u1ea1o.
              \nHai y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu trong n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng m\u1edbi cho doanh nghi\u1ec7p l\u00e0 v\u0103n h\u00f3a digital v\u00e0 \u0111\u1ed9i ng\u0169 li\u00ean ch\u1ee9c n\u0103ng (cross-functional team).<\/p>\n

              V\u0103n h\u00f3a digital<\/h3>\n

              Digital Transformation kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi. Doanh nghi\u1ec7p ph\u1ea3i ch\u1ea5p nh\u1eadn thay \u0111\u1ed5i tri\u1ec7t \u0111\u1ec3 c\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh. V\u00ec v\u1eady, t\u1ea1o d\u1ef1ng v\u0103n h\u00f3a digital cho doanh nghi\u1ec7p \u0111\u00f3ng vai tr\u00f2 kh\u00f4ng th\u1ec3 b\u1ecb xem nh\u1eb9.
              \n\u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng tr\u1ecdng tr\u00e1ch m\u00e0 CEO v\u00e0 ban l\u00e3nh \u0111\u1ea1o ph\u1ea3i th\u1ef1c hi\u1ec7n nh\u1eb1m t\u1ea1o d\u1ef1ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng nh\u1eefng gi\u00e1 tr\u1ecb ch\u00ednh l\u00e0m n\u00ean v\u0103n h\u00f3a digital: s\u1ef1 linh ho\u1ea1t, tinh th\u1ea7n c\u1edfi m\u1edf, h\u1ee3p t\u00e1c c\u0169ng nh\u01b0 s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn r\u1ee7i ro.<\/p>\n

              Theo Perry Hewitt, Gi\u00e1m \u0111\u1ed1c K\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Harvard, kh\u1ea3 n\u0103ng th\u00edch nghi trong th\u1ebf gi\u1edbi hi\u1ec7n \u0111\u1ea1i h\u00f3a ng\u00e0y nay th\u1eadm ch\u00ed c\u00f2n quan tr\u1ecdng h\u01a1n c\u1ea3 nh\u1eefng k\u1ef9 n\u0103ng c\u00f4ng ngh\u1ec7. T\u1ea1o d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean t\u1ef1 trao d\u1ed3i ki\u1ebfn th\u1ee9c, li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n b\u1ea3n th\u00e2n v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng th\u00edch nghi l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i v\u0103n h\u00f3a doanh nghi\u1ec7p.<\/p>\n

              B\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 nh\u1eb1m t\u0103ng t\u00ednh linh ho\u1ea1t b\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c theo d\u00f5i c\u00e1c KPI (l\u01b0\u1ee3t xem website, \u0111\u00e1nh gi\u00e1 d\u1ecbch v\u1ee5, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1c h\u00e0ng, v.v\u2026) tr\u00ean dashboard tr\u1ef1c tuy\u1ebfn thay cho c\u00e1c b\u00e1o c\u00e1o tu\u1ea7n ho\u1eb7c b\u00e1o c\u00e1o qu\u00fd.
              \nKhi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p b\u1eaft bu\u1ed9c t\u1eebng ph\u00f2ng ban v\u00e0 b\u1ed9 ph\u1eadn kinh doanh kh\u00e1c nhau ph\u1ea3i li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi nhau.<\/p>\n

              C\u1ee5 th\u1ec3, kh\u00e1 nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 chuy\u1ec3n sang s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ed9ng t\u00e1c t\u00e1c m\u00f4 ph\u1ecfng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Yammer, Slack ho\u1eb7c Jira nh\u1eb1m gia t\u0103ng t\u00ednh g\u1eafn k\u1ebft gi\u1eefa c\u00e1c nh\u00e2n vi\u00ean qua hai c\u00e1ch.<\/p>\n

              \u0110\u1ea7u ti\u00ean, ch\u00fang t\u1ea1o \u0111i\u1ec1u ki\u1ec7n gi\u00fap nh\u00e2n vi\u00ean giao ti\u1ebfp c\u1edfi m\u1edf h\u01a1n, c\u1ea3 trong c\u00f4ng vi\u1ec7c l\u1eabn b\u00ean ngo\u00e0i. M\u1ed9t khi nh\u00e2n vi\u00ean tr\u1edf n\u00ean th\u00e2n thi\u1ebft, h\u1ecd s\u1ebd ch\u1ee7 \u0111\u1ed9ng h\u1ecdc h\u1ecfi v\u00e0 gi\u00fap \u0111\u1ee1 l\u1eabn nhau h\u01a1n.<\/p>\n

              Ngo\u00e0i ra, nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y c\u00f2n gi\u00fap nh\u00e2n vi\u00ean b\u1ea1n kh\u00e1m ph\u00e1 th\u00f4ng tin, ki\u1ebfn th\u1ee9c li\u00ean quan \u0111\u1ebfn c\u00f4ng vi\u1ec7c th\u01b0\u1eddng b\u1ecb k\u00ecm h\u00e3m b\u1edfi r\u00e0o c\u1ea3n gi\u1eefa c\u00e1c ph\u00f2ng ban. V\u00ed d\u1ee5, m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00f4 t\u00ecnh t\u00ecm th\u1ea5y b\u00e1o c\u00e1o v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh khi theo d\u00f5i th\u00f4ng tin trao \u0111\u1ed5i qua l\u1ea1i gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a b\u1ed9 ph\u1eadn marketing, m\u1ed9t \u0111i\u1ec1u m\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng bi\u1ebft n\u1ebfu kh\u00f4ng c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 tr\u00ean.<\/p>\n

              Nh\u1eefng c\u00f4ng c\u1ee5 c\u1ed9ng t\u00e1c x\u00e3 h\u1ed9i n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf tr\u00ean n\u1ec1n t\u1ea3ng web do \u0111\u00f3 kh\u00f4ng \u0111\u00f2i h\u1ecfi nhi\u1ec1u th\u1eddi gian hay c\u00f4ng s\u1ee9c \u0111\u1ec3 tri\u1ec3n khai. Th\u00eam v\u00e0o \u0111\u00f3, th\u1ebf h\u1ec7 millennial ch\u1eafc ch\u1eafn \u0111\u00e3 quen thu\u1ed9c v\u1edbi nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y.<\/p>\n

              \u0110\u1ed1i v\u1edbi nh\u1eefng th\u00e0nh vi\u00ean qu\u1ea3n l\u00fd c\u1ea5p cao, c\u00f4ng c\u1ee5 c\u1ed9ng t\u00e1c x\u00e1c h\u1ed9i c\u00f2n g\u00f3p ph\u1ea7n t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1eb7c bi\u1ec7t gi\u00fap h\u1ecd l\u1eafng nghe \u00fd ki\u1ebfn c\u1ee7a nh\u00e2n vi\u00ean, n\u1eafm b\u1eaft \u00fd t\u01b0\u1edfng m\u1edbi v\u00e0 x\u00e1c \u0111\u1ecbnh bi\u1ebfn c\u1ed1 c\u00f3 th\u1ec3 x\u1ea3y ra.<\/p>\n

              Lu\u00f4n \u1edf th\u1ebf ph\u00f2ng th\u1ee7 kh\u00f4ng c\u00f2n l\u00e0 b\u01b0\u1edbc \u0111i an to\u00e0n cho doanh nghi\u1ec7p, gi\u1edd \u0111\u00e2y, ph\u1ea3i \u0111\u1ed9t ph\u00e1 m\u1edbi \u0111\u01b0\u1ee3c coi tr\u1ecdng.<\/p>\n

              Ch\u00fang ta s\u1ebd kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng ph\u00e1t minh c\u1ea3i ti\u1ebfn m\u1edbi n\u1ebfu kh\u00f4ng th\u1ea5t b\u1ea1i.<\/p>\n

              Nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed7 trong l\u0129nh v\u1ef1c digital nh\u01b0 Google ho\u1eb7c Apple th\u01b0\u1eddng xuy\u00ean g\u1eb7p th\u1ea5t b\u1ea1i, \u0111\u00f3 l\u00e0 l\u00fd do v\u00ec sao h\u1ecd kh\u00f4ng ng\u1eebng mang \u0111\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng nh\u1eefng \u1ee9ng d\u1ee5ng v\u00e0 d\u1ecbch v\u1ee5 s\u00e1ng t\u1ea1o.<\/p>\n

              Tuy nhi\u00ean, h\u1ea7u h\u1ebft qu\u1ea3n l\u00fd v\u00e0 nh\u00e2n vi\u00ean \u0111\u1ec1u kh\u00f4ng ch\u1ea5p nh\u1eadn th\u1ea5t b\u1ea1i. Nh\u1eefng qu\u1ea3n l\u00fd c\u1ea5p cao ph\u1ea3i ch\u1ee9ng minh cho m\u1ecdi ng\u01b0\u1eddi th\u1ea5y \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c ch\u1ea5p nh\u1eadn m\u1ea1o hi\u1ec3m v\u00e0 khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi m\u1ea1nh d\u1ea1n h\u01a1n.
              \n\u0110\u1ed9i ng\u0169 li\u00ean ch\u1ee9c n\u0103ng<\/p>\n

              Y\u1ebfu t\u1ed1 quan tr\u1ecdng th\u1ee9 hai trong c\u00f4ng cu\u1ed9c thi\u1ebft l\u1eadp m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng cho doanh nghi\u1ec7p ch\u00ednh l\u00e0 t\u1ea1o d\u1ef1ng c\u00e1c nh\u00f3m li\u00ean ch\u1ee9c n\u0103ng (cross-functional team).<\/p>\n

              V\u1ec1 c\u01a1 b\u1ea3n, Digital Transformation l\u00e0 qu\u00e1 tr\u00ecnh ph\u00e1 v\u1ee1 nh\u1eefng r\u00e0o c\u1ea3n v\u1ec1 m\u1eb7t t\u1ed5 ch\u1ee9c trong doanh nghi\u1ec7p. V\u00ec v\u1eady, nh\u1eefng d\u1ef1 \u00e1n digital n\u00ean \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi c\u00e1c nh\u00f3m li\u00ean ch\u1ee9c n\u0103ng \u0111\u1ebfn t\u1eeb ph\u00f2ng IT v\u00e0 nh\u1eefng b\u1ed9 ph\u1eadn kinh doanh kh\u00e1c.<\/p>\n

              Nh\u00f3m c\u0169ng c\u00f3 th\u1ec3 bao g\u1ed3m nh\u1eefng \u0111\u1ea1i di\u1ec7n kh\u00e1c nh\u01b0 kh\u00e1ch h\u00e0ng, nh\u00e0 cung c\u1ea5p ho\u1eb7c c\u00e1c agency.
              \nC\u00e1c nh\u00f3m digital n\u00ean \u0111\u01b0\u1ee3c t\u1eadp h\u1ecdp d\u1ef1a tr\u00ean y\u00eau c\u1ea7u c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ri\u00eang bi\u1ec7t.<\/p>\n

              V\u00ed d\u1ee5, m\u1ed9t d\u1ef1 \u00e1n ph\u00e1t h\u00e0nh \u1ee9ng d\u1ee5ng thanh to\u00e1n qua \u0111i\u1ec7n tho\u1ea1i n\u00ean \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u1edfi nh\u00f3m g\u1ed3m c\u00e1c th\u00e0nh vi\u00ean \u0111\u1ebfn t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn nh\u01b0 sales, IT, t\u00e0i ch\u00ednh v\u00e0 nh\u00e0 cung c\u1ea5p n\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng mobile. Ho\u1eb7c m\u1ed9t d\u1ef1 \u00e1n nh\u1eafm \u0111\u1ebfn vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ea7n c\u00f3 s\u1ef1 tham gia c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean t\u1eeb b\u1ed9 ph\u1eadn v\u1eadn h\u00e0nh, marketing v\u00e0 IT.<\/p>\n

              Ng\u00e2n h\u00e0ng Starling, m\u1ed9t start-up c\u00f4ng ngh\u1ec7 t\u00e0i ch\u00ednh c\u1ee7a Anh \u0111\u00e3 \u0111\u1ed9t ph\u00e1 b\u1eb1ng c\u00e1ch b\u1ecf h\u1eb3n b\u1ed9 ph\u1eadn IT, thay v\u00e0o \u0111\u00f3, c\u00e1c k\u1ef9 s\u01b0 c\u1ee7a h\u1ecd s\u1ebd c\u00f9ng ng\u1ed3i l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng th\u00e0nh vi\u00ean b\u1ed9 ph\u1eadn kh\u00e1c \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7.<\/p>\n

              \u201c\u0110\u00e2y l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh gi\u00fap t\u0103ng g\u1eafn k\u1ebft gi\u1eefa c\u00e1c nh\u00e2n vi\u00ean. Ch\u00fang t\u00f4i l\u1eafng nghe m\u1ecdi \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u1ea3i ti\u1ebfn h\u1ec7 th\u1ed1ng nh\u1eb1m t\u0103ng hi\u1ec7u qu\u1ea3; ngo\u00e0i ra kh\u00f4ng c\u00f3 g\u00ec xen gi\u1eefa hai y\u1ebfu t\u1ed1 n\u00e0y c\u1ea3,\u201d Anne Boden, Ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a Ng\u00e2n h\u00e0ng Starling, cho bi\u1ebft.<\/p>\n

              Nh\u1eefng \u0111\u1ed9i nh\u00f3m n\u00e0y ph\u1ea3i t\u1ef1 qu\u1ea3n v\u00e0 to\u00e0n quy\u1ec1n s\u1edf h\u1eefu nh\u1eefng tr\u1ea3i nghi\u1ec7m, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111\u00e3 t\u1ea1o n\u00ean. Th\u00e0nh l\u1eadp c\u00e1c nh\u00f3m li\u00ean ch\u1ee9c n\u0103ng l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 gi\u00fap k\u00edch th\u00edch \u00fd t\u01b0\u1edfng m\u1edbi v\u00ec m\u1ed7i th\u00e0nh vi\u00ean \u0111\u1ec1u s\u1edf h\u1eefu c\u00e1ch nh\u00ecn v\u00e0 k\u1ef9 n\u0103ng kh\u00e1c nhau.<\/p>\n

              K\u1ebft lu\u1eadn<\/h3>\n

              Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin c\u1ed1t l\u00f5i v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1, c\u00e1c tr\u1ee5 c\u1ed9t v\u00e0 c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 tri\u1ec3n khai chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng.<\/p>\n

              B\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi kinh nghi\u1ec7m t\u1eeb nh\u1eefng doanh nghi\u1ec7p s\u1ed1 h\u00f3a th\u00e0nh c\u00f4ng nh\u1eb1m gia t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3 cho d\u1ef1 \u00e1n Digital Transformation c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p>\n

              M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c digital t\u00e1o b\u1ea1o v\u00e0 li\u00ean k\u1ebft m\u1eadt thi\u1ebft v\u1edbi chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c d\u1eabn \u0111\u1ea7u b\u1edfi ch\u00ednh CEO c\u1ee7a doanh nghi\u1ec7p c\u0169ng nh\u01b0 s\u1ef1 \u0111\u1ed3ng thu\u1eadn t\u1eeb m\u1ecdi ph\u00f2ng ban kh\u00e1c. Nh\u1eefng n\u1ed7 l\u1ef1c cho d\u1ef1 \u00e1n Digital Transformation n\u00ean \u0111\u01b0\u1ee3c t\u1eadp trung v\u00e0o c\u1ea3 5 kh\u00eda c\u1ea1nh digital, v\u00e0 \u0111\u01b0\u1ee3c kh\u1edfi \u0111\u1ed9ng b\u1eb1ng m\u1ed9t d\u1ef1 \u00e1n th\u00ed \u0111i\u1ec3m nh\u1eafm v\u00e0o c\u00e1c m\u1ee5c ti\u00eau nh\u1ecf, d\u1ec5 th\u1ef1c hi\u1ec7n.<\/p>\n

              \u0110\u1ed9t ph\u00e1 c\u00f4ng ngh\u1ec7 \u0111\u00e3 t\u1ea1o n\u00ean c\u00e1c h\u1ec7 sinh th\u00e1i c\u00f4ng ngh\u1ec7 n\u01a1i m\u00e0 m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng lo\u1ea1i h\u00ecnh c\u00f4ng ngh\u1ec7 chi ph\u00ed th\u1ea5p v\u00e0 theo y\u00eau c\u1ea7u. Nh\u1edd \u0111\u00f3 cho ph\u00e9p doanh nghi\u1ec7p gia t\u0103ng kh\u1ea3 n\u0103ng s\u1ed1 h\u00f3a m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3. \u0110\u1ee9ng l\u00ean t\u1eeb n\u1ec1n t\u1ea3ng m\u00e0 c\u00e1c doanh nghi\u1ec7p digital kh\u1ed5ng l\u1ed3 \u0111\u00e3 t\u1ea1o d\u1ef1ng s\u1eb5n ch\u00ednh l\u00e0 l\u1ed1i t\u1eaft cho b\u1ea1n th\u1ef1c hi\u1ec7n Digital Transformation.<\/p>\n

              Cu\u1ed1i c\u00f9ng, doanh nghi\u1ec7p kh\u00f4ng n\u00ean xem nh\u1eb9 nh\u1eefng t\u00e1c \u0111\u1ed9ng m\u00e0 v\u0103n h\u00f3a digital c\u00f3 th\u1ec3 \u0111em l\u1ea1i. Ba m\u1ea5u ch\u1ed1t t\u1ea1o n\u00ean m\u1ed9t v\u0103n h\u00f3a digital ch\u00ednh l\u00e0 s\u1ef1 linh ho\u1ea1t, c\u1ed9ng t\u00e1c v\u00e0 s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn r\u1ee7i ro.<\/p>\n","protected":false},"excerpt":{"rendered":"

              Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (digital transformation) ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng. C\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi thu\u1ed9c nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau, t\u1eeb b\u00e1n l\u1ebb, t\u00e0i ch\u00ednh v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, cho \u0111\u1ebfn khu v\u1ef1c c\u00f4ng, \u0111\u1ec1u \u0111ang kh\u1edfi \u0111\u1ed9ng c\u00e1c d\u1ef1 \u00e1n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217,210,170],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5167"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5167"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5167\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}