{"id":5170,"date":"2023-11-30T05:52:18","date_gmt":"2023-11-30T05:52:18","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5170"},"modified":"2023-11-30T02:00:11","modified_gmt":"2023-11-30T02:00:11","slug":"case-study-chuyen-doi-nganh-ban-le-cua-gioi-di-dong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/case-study-chuyen-doi-nganh-ban-le-cua-gioi-di-dong.html","title":{"rendered":"Case study chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ng\u00e0nh b\u00e1n l\u1ebb c\u1ee7a Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng"},"content":{"rendered":"

Th\u1ebf gi\u1edbi di \u0111\u1ed9ng nhanh ch\u00f3ng n\u1ed5i l\u00ean nh\u01b0 nh\u00e0 b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam. C\u00f3 qu\u00e1 nhi\u1ec1u th\u1ee9 \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb v\u00ed d\u1ee5 th\u00fa v\u1ecb n\u00e0y. Sau \u0111\u00e2y l\u00e0 b\u00e0i vi\u1ebft chia s\u1ebb case study chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ng\u00e0nh b\u00e1n l\u1ebb c\u1ee7a Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng.<\/p>\n

C\u00f3 ba m\u1ea3ng gh\u00e9p l\u1edbn c\u1ed1t l\u00f5i m\u00e0 ch\u00fang ta s\u1ebd nghi\u00ean c\u1ee9u k\u1ef9 h\u01a1n trong b\u00e0i vi\u1ebft n\u00e0y:<\/p>\n

\u2022 L\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m<\/p>\n

\u2022 L\u00e0m m\u1ed7i nh\u00e2n vi\u00ean \u0111\u1ec1u h\u00e0i l\u00f2ng v\u00e0 y\u00eau th\u00edch c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh<\/p>\n

\u2022 T\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 ph\u00e1t tri\u1ec3n kinh doanh. Th\u00fac \u0111\u1ea9y m\u00f4 h\u00ecnh O2O.<\/p>\n

Th\u1ebf gi\u1edbi di \u0111\u1ed9ng \u0111\u00e3 n\u1ed5i \u0111\u00ecnh n\u1ed5i \u0111\u00e1m trong v\u00e0i n\u0103m qua, v\u00e0 c\u00f3 th\u1ec3 coi \u201cstartup\u201d c\u1ee7a anh Nguy\u1ec5n \u0110\u1ee9c T\u00e0i \u0111\u00e3 th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 trong h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n

Theo \u201cStartup launchpad\u201d, s\u1ee9 m\u1ec7nh t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t kh\u1edfi nghi\u1ec7p (startup) v\u1edbi m\u1ed9t doanh nghi\u1ec7p (company) l\u00e0 t\u00ecm ki\u1ebfm m\u1ed9t m\u00f4 h\u00ecnh kinh doanh kh\u1ea3 thi, gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng th\u00e1ch th\u1ee9c c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n

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Th\u1ebf gi\u1edbi di \u0111\u1ed9ng th\u1ef1c s\u1ef1 v\u1eadn h\u00e0nh theo c\u00e1ch \u0111\u00f3: anh T\u00e0i xu\u1ea5t ph\u00e1t t\u1eeb nhu c\u1ea7u r\u1ea5t th\u1ef1c t\u1ebf c\u1ee7a b\u1ea3n th\u00e2n l\u00e0 khi b\u1ecf ra m\u1ed9t kho\u1ea3n ti\u1ec1n kh\u00f4ng nh\u1ecf, hay m\u1ed9t kho\u1ea3n \u201c\u0111\u1ea7u t\u01b0\u201d mua chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng t\u1ed1t, ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, ta c\u1ea7n t\u01b0 v\u1ea5n, \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o v\u00e0 an t\u00e2m v\u1ec1 ngu\u1ed3n g\u1ed1c, ch\u1ea5t l\u01b0\u1ee3ng, khi x\u1ea3y ra tr\u1ee5c tr\u1eb7c th\u00ec \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3, b\u1ea3o h\u00e0nh.<\/p>\n

N\u1ebfu kh\u1ea3 n\u0103ng chi tr\u1ea3 h\u1ea1n ch\u1ebf th\u00ec c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c mua tr\u1ea3 g\u00f3p\u2026 Ch\u00ednh kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0y v\u1edbi ba y\u1ebfu t\u1ed1 quan tr\u1ecdng: l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m, t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n nh\u00e2n vi\u00ean \u0111\u00f3ng vai tr\u00f2 t\u01b0 v\u1ea5n \u0111\u00e1ng tin c\u1eady, v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 nh\u00e2n r\u1ed9ng m\u00f4 h\u00ecnh, Th\u1ebf gi\u1edbi di \u0111\u1ed9ng \u0111\u00e3 th\u00e0nh c\u00f4ng.<\/p>\n

C\u01a1 s\u1edf n\u00e0y sau \u0111\u00f3 c\u0169ng l\u00e0 n\u1ec1n m\u00f3ng \u0111\u1ec3 c\u00e1c m\u00f4 h\u00ecnh \u0110i\u1ec7n m\u00e1y xanh, B\u00e1ch h\u00f3a xanh\u2026 c\u00f3 r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n.<\/p>\n

Anh T\u00e0i \u0111\u00e3 \u201cg\u00e3i \u0111\u00fang ch\u1ed7 ng\u1ee9a\u201d, hi\u1ec3u r\u00f5 v\u1ea5n \u0111\u1ec1 th\u1ef1c ch\u1ea5t c\u1ee7a c\u00e1c ch\u1ecb, c\u00e1c m\u1eb9, nh\u1eefng ng\u01b0\u1eddi n\u1ed9i tr\u1ee3 trong cu\u1ed9c s\u1ed1ng b\u1eadn r\u1ed9n khi ph\u1ea3i mua th\u1ef1c ph\u1ea9m cho gia \u0111\u00ecnh \u2013 \u0111\u1ea3m b\u1ea3o dinh d\u01b0\u1ee1ng, \u0111\u1ed9 t\u01b0\u01a1i ngon v\u00e0 ngu\u1ed3n g\u1ed1c rau c\u1ee7 qu\u1ea3?<\/p>\n

Th\u1eadt h\u1eefu duy\u00ean khi t\u00f4i c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u1ecdc, ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u b\u00e0i vi\u1ebft ph\u00e2n t\u00edch r\u1ea5t chi ti\u1ebft, n\u00ean xin \u0111\u01b0\u1ee3c l\u01b0\u1ee3c tr\u00edch, t\u1ed5ng h\u1ee3p v\u00e0 chia s\u1ebb th\u00eam trong b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n

Gi\u1edbi thi\u1ec7u Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng (Mobile World Group, MWG)<\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u Th\u1ebf gi\u1edbi di \u0111\u1ed9ng v\u00e0 c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb<\/h3>\n

C\u00f4ng ty C\u1ed5 ph\u1ea7n \u0110\u1ea7u t\u01b0 Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng (Mobile World Group \u2013 MWG) l\u00e0 nh\u00e0 b\u00e1n l\u1ebb s\u1ed1 1 Vi\u1ec7t Nam v\u1ec1 doanh thu v\u00e0 l\u1ee3i nhu\u1eadn, v\u1edbi m\u1ea1ng l\u01b0\u1edbi h\u01a1n 2200 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c. MWG v\u1eadn h\u00e0nh c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb thegioididong.com, \u0110i\u1ec7n M\u00e1y Xanh, B\u00e1ch Ho\u00e1 Xanh.<\/p>\n

Ngo\u00e0i ra, MWG c\u00f2n m\u1edf r\u1ed9ng ra th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i v\u1edbi chu\u1ed7i b\u00e1n l\u1ebb thi\u1ebft b\u1ecb di \u0111\u1ed9ng Bigphone t\u1ea1i Campuchia.<\/p>\n

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\u2022 Thegioididong.com \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp t\u1eeb 2004 l\u00e0 chu\u1ed7i b\u00e1n l\u1ebb thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u00f3 th\u1ecb ph\u1ea7n s\u1ed1 1 Vi\u1ec7t Nam v\u1edbi h\u01a1n 1000 si\u00eau th\u1ecb hi\u1ec7n di\u1ec7n t\u1ea1i 63 t\u1ec9nh th\u00e0nh tr\u00ean kh\u1eafp Vi\u1ec7t Nam.<\/p>\n

\u2022 \u0110i\u1ec7n M\u00e1y Xanh, ti\u1ec1n th\u00e2n l\u00e0 chu\u1ed7i Dienmay.com ra \u0111\u1eddi cu\u1ed1i 2010 v\u00e0 ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c \u0111\u1ed5i t\u00ean th\u00e1ng 05\/2015, l\u00e0 chu\u1ed7i b\u00e1n l\u1ebb c\u00e1c s\u1ea3n ph\u1ea9m \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng (\u0111i\u1ec7n t\u1eed, \u0111i\u1ec7n l\u1ea1nh v\u00e0 gia d\u1ee5ng) c\u00f3 th\u1ecb ph\u1ea7n s\u1ed1 1 Vi\u1ec7t Nam v\u1edbi h\u01a1n 780 c\u1eeda h\u00e0ng hi\u1ec7n di\u1ec7n t\u1ea1i 63 t\u1ec9nh th\u00e0nh tr\u00ean kh\u1eafp Vi\u1ec7t Nam<\/p>\n

\u2022 B\u00e1ch H\u00f3a Xanh \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o th\u1eed nghi\u1ec7m cu\u1ed1i n\u0103m 2015, l\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng chuy\u00ean b\u00e1n l\u1ebb th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng (th\u1ecbt c\u00e1, rau c\u1ee7, tr\u00e1i c\u00e2y\u2026) v\u00e0 nhu y\u1ebfu ph\u1ea9m v\u1edbi h\u01a1n 480 si\u00eau th\u1ecb t\u1ea1i TPHCM v\u00e0 c\u00e1c t\u1ec9nh Nam B\u1ed9.<\/p>\n

\u2022 Chu\u1ed7i Bigphone b\u00e1n l\u1ebb thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o th\u1eed nghi\u1ec7m t\u1eeb , hi\u1ec7n nay c\u00f3 10 c\u1eeda h\u00e0ng t\u1ea1i Campuchia.<\/p>\n

\u2022 MWG t\u1eadp trung x\u00e2y d\u1ef1ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng kh\u00e1c bi\u1ec7t v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i, ph\u00f9 h\u1ee3p v\u1edbi v\u0103n ho\u00e1 \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m trong m\u1ecdi suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty.<\/p>\n

M\u1ed9t s\u1ed1 gi\u1ea3i th\u01b0\u1edfng \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/h3>\n

MWG vinh d\u1ef1 khi 2 n\u0103m li\u00ean ti\u1ebfp l\u1ecdt v\u00e0o b\u1ea3ng x\u1ebfp h\u1ea1ng TOP 50 c\u00f4ng ty ni\u00eam y\u1ebft t\u1ed1t nh\u1ea5t Ch\u00e2u \u00c1 – c\u1ee7a t\u1ea1p ch\u00ed uy t\u00edn Forbes v\u00e0 l\u00e0 \u0111\u1ea1i di\u1ec7n Vi\u1ec7t Nam duy nh\u1ea5t trong Top 100 nh\u00e0 b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng do T\u1ea1p ch\u00ed b\u00e1n l\u1ebb ch\u00e2u \u00c1 (Retail Asia) v\u00e0 T\u1eadp \u0111o\u00e0n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Euromonitor b\u00ecnh ch\u1ecdn.<\/p>\n

MWG nhi\u1ec1u n\u0103m li\u1ec1n c\u00f3 t\u00ean trong c\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng danh gi\u00e1 nh\u01b0 TOP 500 nh\u00e0 b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (Retail Asia) v\u00e0 TOP 50 c\u00f4ng ty kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t Vi\u1ec7t Nam (Nh\u1ecbp C\u1ea7u \u0110\u1ea7u T\u01b0)\u2026<\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a MWG c\u0169ng l\u00e0 m\u1ed9t \u0111i\u1ec3n h\u00ecnh t\u1ed1t \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u t\u1ea1i c\u00e1c tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc h\u00e0ng \u0111\u1ea7u nh\u01b0 Harvard, UC Berkeley, tr\u01b0\u1eddng kinh doanh Tuck (M\u1ef9).<\/p>\n

Kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn b\u1edfi nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u00e1nh gi\u00e1 chuy\u00ean nghi\u1ec7p, MWG c\u00f2n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi lao \u0111\u1ed9ng tin y\u00eau khi l\u1ea7n th\u1ee9 4 li\u00ean ti\u1ebfp \u0111\u01b0\u1ee3c vinh danh trong TOP 50 Doanh nghi\u1ec7p c\u00f3 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u1ed1t nh\u1ea5t Vi\u1ec7t Nam v\u00e0 l\u00e0 doanh nghi\u1ec7p xu\u1ea5t s\u1eafc nh\u1ea5t t\u1ea1i gi\u1ea3i th\u01b0\u1edfng Vietnam HR Awards \u2013 \u201cChi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 hi\u1ec7u qu\u1ea3\u201d.<\/p>\n

\"Th\u1ebf<\/p>\n

Th\u1ebf gi\u1edbi Di \u0111\u1ed9ng nh\u1eadn gi\u1ea3i chung cu\u1ed9c Vietnam HR Awards<\/p>\n<\/div>\n

L\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m<\/h3>\n

Trong nh\u1eefng m\u1ea3nh gh\u00e9p cho th\u00e0nh c\u00f4ng c\u1ee7a Th\u1ebf gi\u1edbi di \u0111\u1ed9ng, ta kh\u00f4ng th\u1ec3 kh\u00f4ng k\u1ec3 \u0111\u1ebfn vi\u1ec7c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m, v\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o ra m\u1ed9t kh\u00e1c bi\u1ec7t h\u00f3a r\u1ea5t l\u1edbn th\u00f4ng qua tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n

Anh D\u01b0\u01a1ng Nguy\u1ec5n, Chuy\u00ean gia tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c. Nh\u00e0 s\u00e1ng l\u1eadp CEMPARTNER, nguy\u00ean Gi\u00e1m \u0111\u1ed1c Singtel Vi\u1ec7t Nam, \u0111\u00e3 c\u00f3 m\u1ed9t b\u00e0i ph\u00e2n t\u00edch xu\u1ea5t s\u1eafc v\u1ec1 n\u1ed9i dung n\u00e0y, xin l\u01b0\u1ee3c tr\u00edch v\u00e0 b\u1ed5 sung m\u1ed9t s\u1ed1 \u00fd ph\u00e2n t\u00edch c\u1ee7a m\u00ecnh.<\/p>\n

H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng = t\u1eadp h\u1ee3p c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p<\/p>\n

\u0110\u1ea7u ti\u00ean, Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng (TGD\u0110) \u0111\u00e3 thi\u1ebft k\u1ebf r\u1ea5t t\u1ed1t quy tr\u00ecnh d\u1ef1a tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng l\u00e0 t\u1eadp h\u1ee3p c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p t\u1eeb website, qu\u1ea3ng c\u00e1o, call center, c\u1eeda h\u00e0ng, b\u1ea3o h\u00e0nh s\u1eeda ch\u1eefa\u2026<\/p>\n

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  • Th\u1ee9 nh\u1ea5t website c\u1ee7a TGD\u0110 l\u00e0 m\u1ed9t trong nh\u1eefng website mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t. Nhanh, \u0111\u01a1n gi\u1ea3n v\u00e0 thu\u1eadn ti\u1ec7n.<\/li>\n
  • Th\u1ee9 hai, kh\u00e1ch h\u00e0ng m\u1ea5t \u00edt th\u1eddi gian h\u01a1n nhi\u1ec1u \u0111\u1ec3 \u0111\u1ebfn c\u1eeda h\u00e0ng c\u1ee7a TGD\u0110 so v\u1edbi c\u1eeda h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty kh\u00e1c trong ng\u00e0nh.<\/li>\n
  • Th\u1ee9 ba, TGD\u0110 \u0111\u00e3 l\u00e0m c\u1eeda h\u00e0ng m\u00f4 h\u00ecnh \u201ct\u01b0 v\u1ea5n\u201d thay m\u00f4 h\u00ecnh \u201cb\u00e1n h\u00e0ng\u201d. Thay v\u00ec ch\u1ec9 c\u00f3 gi\u00e1 \u0111\u1ec3 \u0111i\u1ec7n tho\u1ea1i v\u00e0 qu\u1ea7y b\u00e1n. \u0110\u00e2y l\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng: vi\u1ec7c mua m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i khi smartphone b\u00f9ng n\u1ed5 l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh l\u1edbn v\u1edbi kh\u00e1ch h\u00e0ng. V\u00ec h\u1ecd ph\u1ea3i chi m\u1ed9t kho\u1ea3n ti\u1ec1n l\u1edbn. \u0110i\u1ec7n tho\u1ea1i c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u1eddi trang, \u0111\u1eb7c bi\u1ec7t v\u1edbi tu\u1ed5i tr\u1ebb. Th\u00eam v\u00e0o \u0111\u00f3, c\u00e1c t\u00ednh n\u0103ng c\u0169ng nhi\u1ec1u c\u1ea7n xem x\u00e9t k\u1ef9. B\u00e0n t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng v\u1eeba ng\u1ed3i tho\u1ea3i m\u00e1i v\u00e0 thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m.<\/li>\n
  • Th\u1ee9 t\u01b0, vi\u1ec7c kh\u00e1ch h\u00e0ng ch\u1edd l\u00e2u \u1edf qu\u1ea7y thanh to\u00e1n l\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p. H\u1ecd quan s\u00e1t, ghi l\u1ea1i v\u00e0 bu\u1ed9c m\u00ecnh ph\u1ea3i tri\u1ec3n khai c\u00e1c \u0111\u1ea7u t\u01b0 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1eddi gian mong mu\u1ed1n. G\u1ecdi \u0111\u1ebfn t\u1ed5ng \u0111\u00e0i (call center), h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n b\u1ed9 l\u1ecbch s\u1eed mua h\u00e0ng. Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00fang t\u00ean, th\u1eadm ch\u00ed nh\u1edb chi ti\u1ebft quan tr\u1ecdng n\u00e0o \u0111\u00f3. L\u01b0u tr\u1eef \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 nh\u1eefng l\u1ea7n ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n
  • Th\u1ee9 n\u0103m, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u1ea3o h\u00e0nh v\u00e0 sau b\u00e1n kh\u00e1c t\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a TGD\u0110 thay v\u00ec ph\u1ea3i \u0111\u1ebfn trung t\u00e2m b\u1ea3o h\u00e0nh r\u1eddm r\u00e0 v\u1edbi s\u1ed1 l\u01b0\u1ee3ng r\u1ea5t th\u01b0a th\u1edbt tr\u00ean m\u1ed9t th\u00e0nh ph\u1ed1 c\u00f9ng v\u1edbi quy tr\u00ecnh r\u1eafc r\u1ed1i v\u00e0 m\u1ea5t th\u1eddi gian.<\/li>\n<\/ul>\n

    Th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a nh\u00e2n vi\u00ean<\/h3>\n

    Quan tr\u1ecdng h\u01a1n c\u1ea3, nh\u00e2n vi\u00ean c\u1ee7a TGD\u0110 lu\u00f4n c\u00f3 th\u00e1i \u0111\u1ed9 t\u1ed1t t\u1eeb l\u00fac \u0111\u00f3n cho \u0111\u1ebfn l\u00fac ti\u1ec5n kh\u00e1ch h\u00e0ng ra v\u1ec1. H\u1ecd \u0111\u01b0\u1ee3c hu\u1ea5n luy\u1ec7n ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng theo c\u00e1ch \u0111\u1ec3 kh\u00e1ch h\u00e0ng tho\u1ea3i m\u00e1i nh\u1ea5t ch\u1ee9 kh\u00f4ng ph\u1ea3i theo c\u00e1ch ph\u1ea3i b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng.<\/p>\n

    L\u01b0u \u00fd quan tr\u1ecdng, k\u1ec3 c\u1ea3 khi b\u1ea1n \u0111\u00e3 c\u1ed1 g\u1eafng t\u1ed1i \u01b0u t\u1ea1i m\u1ed7i kh\u00e2u ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng, ch\u01b0a ch\u1eafc \u0111\u00e3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t.<\/p>\n

    Qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh th\u1ed1ng nh\u1ea5t kh\u00e1c v\u1edbi vi\u1ec7c m\u1ed7i b\u1ed9 ph\u1eadn trong doanh nghi\u1ec7p \u0111\u1ec1u l\u00e0m t\u1ed1t vi\u1ec7c c\u1ee7a m\u00ecnh.<\/p>\n

    M\u1ed7i b\u1ed9 ph\u1eadn \u0111\u1ec1u t\u1ed1t ch\u01b0a \u0111\u1ee7 t\u1ea1o n\u00ean m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ed1t. \u0110\u00e2y l\u00e0 l\u1ed7i kh\u00f3 nh\u1eadn ra nh\u1ea5t c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. Khi\u1ebfu n\u1ea1i kh\u00e1ch h\u00e0ng l\u00ean call center gi\u1ea3m; t\u1ef7 l\u1ec7 gi\u1ea3i quy\u1ebft khi\u1ebfu n\u1ea1i th\u00e0nh c\u00f4ng t\u0103ng, ch\u1ec9 s\u1ed1 NPS (net promoter score) giao d\u1ecbch t\u1ea1i c\u1eeda h\u00e0ng c\u1ea3i thi\u1ec7n\u2026<\/p>\n

    T\u00f3m l\u1ea1i, m\u1ed7i b\u1ed9 ph\u1eadn hay ch\u1ee9c n\u0103ng trong doanh nghi\u1ec7p \u0111\u1ec1u kh\u1eb3ng \u0111\u1ecbnh KPIs (ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng nh\u00e2n vi\u00ean) c\u1ee7a h\u1ecd t\u0103ng. Nh\u01b0ng th\u1ef1c t\u1ebf kh\u00e1ch h\u00e0ng v\u1eabn b\u1ecf c\u00f4ng ty m\u00e0 \u0111i, v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ng\u1eafn d\u1ea7n, doanh thu gi\u1ea3m, chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng t\u0103ng v\u00e0 l\u1ee3i nhu\u1eadn gi\u1ea3m.<\/p>\n

    \u0110i\u1ec1u n\u00e0y ch\u00ednh l\u00e0 do nh\u1eefng c\u1ea3n tr\u1edf ti\u00eau c\u1ef1c gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn trong m\u1ed9t c\u00f4ng ty (organizational silos).<\/p>\n

    S\u1ef1 nh\u1ea5t qu\u00e1n trong tr\u1ea3i nghi\u1ec7m \u1edf m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/p>\n

    H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng g\u1ed3m nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u00e0 t\u1eeb g\u00f3c \u0111\u1ed9 doanh nghi\u1ec7p n\u00f3 thu\u1ed9c c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau, nh\u01b0ng ch\u00fang ta c\u1ea7n nh\u1edb r\u1eb1ng nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111\u00f3 m\u1edbi l\u00e0m n\u00ean m\u1ed9t kh\u00e1ch h\u00e0ng.<\/p>\n

    Khi t\u1eadp trung v\u00e0o t\u1eebng \u0111i\u1ec3m m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m t\u1ea1o n\u00ean c\u1ea3m nh\u1eadn th\u1ed1ng nh\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng th\u1ec3 nh\u1eadn ra s\u1ef1 h\u00e0i l\u00f2ng th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

    B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, kh\u00e2u b\u1ea3o h\u00e0nh l\u00e0 m\u1ed9t v\u00ed d\u1ee5, kh\u00e1ch h\u00e0ng mang s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u1eeda h\u00e0ng c\u1ee7a TGD\u0110 ch\u1ee9 kh\u00f4ng ph\u1ea3i trung t\u00e2m b\u1ea3o h\u00e0nh \u0111\u1ed9c l\u1eadp c\u1ee7a h\u00e3ng. TGD\u0110 \u0111\u00e3 kh\u00f4ng mu\u1ed1n b\u1ecf qua b\u1ea5t c\u1ee9 m\u1ed9t ti\u1ebfp x\u00fac n\u00e0o c\u1ee7a kh\u00e1ch h\u00e0ng ngo\u00e0i v\u00f2ng qu\u1ea3n tr\u1ecb c\u1ee7a h\u1ecd.<\/p>\n

    Quy tr\u00ecnh c\u1ee7a th\u1ebf gi\u1edbi di \u0111\u1ed9ng cho ph\u00e9p nh\u00e2n vi\u00ean m\u1ed7i b\u1ed9 ph\u1eadn tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ed1i c\u1ea3nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00f3; v\u00ed d\u1ee5 nh\u00e2n vi\u00ean t\u1ed5ng \u0111\u00e0i ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean giao h\u00e0ng hay nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n b\u00e1n h\u00e0ng \u0111\u00e3 c\u00f3 nh\u1eefng \u201c\u0111\u1ed1i tho\u1ea1i\u201d quan tr\u1ecdng n\u00e0o v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 nh\u1eefng khi\u1ebfu n\u1ea1i hay th\u1eafc m\u1eafc g\u00ec tr\u01b0\u1edbc \u0111\u00e2y, v\u1ec1 vi\u1ec7c g\u00ec v\u00e0 \u1edf kh\u00e2u n\u00e0o.<\/p>\n

    Trong giao ti\u1ebfp, hi\u1ec3u b\u1ed1i c\u1ea3nh (context) l\u00e0 c\u00e1ch m\u00e0 b\u1ea1n l\u00e0m cho cu\u1ed9c \u0111\u1ed1i tho\u1ea1i tr\u1edf n\u00ean c\u00f3 \u00fd ngh\u0129a. \u0110\u1ed1i tho\u1ea1i v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7, th\u1eadm ch\u00ed b\u1ed1i c\u1ea3nh \u1edf \u0111\u00e2y c\u00f2n quan tr\u1ecdng h\u01a1n v\u00ec \u0111\u00f3 l\u00e0 cu\u1ed9c \u0111\u1ed1i tho\u1ea1i th\u01b0\u1eddng l\u00e0 gi\u00e1n ti\u1ebfp c\u1ee7a hai ng\u01b0\u1eddi kh\u00f4ng quen nhau.<\/p>\n

    TGD\u0110 \u0111\u00e3 qu\u1ea3n tr\u1ecb \u0111\u1ea7y \u0111\u1ee7 c\u00e1c \u0111i\u1ec3m c\u00f3 th\u1ec3 t\u1ea1o ra c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 TGD\u0110. Quan tr\u1ecdng h\u01a1n, h\u1ecd k\u1ebft n\u1ed1i c\u00e1c \u0111i\u1ec3m \u0111\u00f3 l\u1ea1i v\u1edbi nhau theo c\u00e1ch nh\u01b0 v\u1eeba n\u00f3i \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t b\u1ed1i c\u1ea3nh giao ti\u1ebfp nh\u1ea5t qu\u00e1n, th\u1ea5u hi\u1ec3u v\u1edbi kh\u00e1ch h\u00e0ng.
    \nL\u00e0m cho m\u1ed7i nh\u00e2n vi\u00ean \u0111\u1ec1u h\u00e0i l\u00f2ng v\u00e0 y\u00eau th\u00edch c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh<\/p>\n

    Nh\u00e2n vi\u00ean h\u00e0i l\u00f2ng, y\u00eau th\u00edch c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh s\u1ebd t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t<\/p>\n

    \u201cNg\u01b0\u1eddi ta ch\u1ec9 c\u00f3 th\u1ec3 \u0111em th\u1ee9 m\u00ecnh c\u00f3 \u0111\u1ec3 cho ng\u01b0\u1eddi kh\u00e1c, v\u00ec v\u1eady th\u1ebf gi\u1edbi di \u0111\u1ed9ng ph\u1ea3i mang l\u1ea1i ni\u1ec1m vui nh\u00e2n vi\u00ean, cho nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y c\u00f4ng vi\u1ec7c th\u00fa v\u1ecb th\u00ec h\u1ecd m\u1edbi chia s\u1ebb \u0111\u01b0\u1ee3c ni\u1ec1m vui v\u00e0 s\u1ef1 th\u00fa v\u1ecb cho ng\u01b0\u1eddi kh\u00e1c \u0111\u01b0\u1ee3c\u201d.
    \n\u2014 Ch\u1ee7 t\u1ecbch Nguy\u1ec5n \u0110\u1ee9c T\u00e0i \u2014-<\/p><\/blockquote>\n

    TGD\u0110 \u0111\u00e3 \u01b0u ti\u00ean th\u1ef1c hi\u1ec7n c\u00e1c nguy\u00ean t\u1eafc quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau n\u00e0y.<\/p>\n

    Ch\u1ecdn ng\u01b0\u1eddi c\u00f3 v\u0103n h\u00f3a ph\u00f9 h\u1ee3p<\/h3>\n

    Th\u1ee9 nh\u1ea5t, b\u1eaft \u0111\u1ea7u t\u1eeb kh\u00e2u tuy\u1ec3n d\u1ee5ng, TGD\u0110 ch\u1ecdn ng\u01b0\u1eddi c\u00f3 v\u0103n h\u00f3a ph\u00f9 h\u1ee3p. \u0110\u00f3 l\u00e0 v\u0103n h\u00f3a h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng. \u201cKhi ph\u1ecfng v\u1ea5n tuy\u1ec3n d\u1ee5ng, TGD\u0110 hay h\u1ecfi nh\u1eefng c\u00e2u thi\u00ean la \u0111\u1ecba v\u00f5ng nh\u01b0ng th\u1ef1c ra l\u00e0 \u0111\u1ec3 xem \u1ee9ng c\u1eed vi\u00ean \u0111\u00f3 h\u1ecd c\u00f3 c\u00e1i \u00fd th\u1ee9c ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng \u0111\u00e3, n\u1ebfu kh\u00f4ng ph\u1ee5c v\u1ee5 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi nh\u00e0 l\u00e0m sao h\u1ecd ph\u1ee5c v\u1ee5 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi l\u1ea1 \u2013 kh\u00e1ch h\u00e0ng\u201d, theo anh T\u00e0i.<\/p>\n

    Ch\u1ebf \u0111\u1ed9 \u0111\u00e3i ng\u1ed9 t\u1ed1t<\/h3>\n

    Th\u1ee9 hai, l\u00e0 ch\u1ebf \u0111\u1ed9 l\u01b0\u01a1ng th\u01b0\u1edfng c\u1ee7a TGD\u0110 c\u0169ng l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 \u1ea5n \u0111\u00e3 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ca ng\u1ee3i, thu\u1ed9c m\u1ed9t trong nh\u1eefng c\u00f4ng ty c\u00f3 ch\u1ebf \u0111\u1ed9 \u0111\u00e3i ng\u1ed9 t\u1ed1t nh\u1ea5t n\u01b0\u1edbc. Ti\u00eau ch\u00ed b\u1eb1ng c\u1ea5p nh\u00e2n vi\u00ean, t\u1ed1t nghi\u1ec7p c\u1ea5p ba l\u00e0 \u0111\u1ee7. Trong khi \u0111\u00f3, l\u01b0\u01a1ng trung b\u00ecnh c\u00e1ch \u0111\u00e2y g\u1ea7n m\u1ed9t n\u0103m c\u1ee7a TGD\u0110 \u0111\u00e3 \u0111\u1ea1t g\u1ea7n 12 tri\u1ec7u\/th\u00e1ng, cao h\u01a1n nhi\u1ec1u c\u00e1c doanh nghi\u1ec7p c\u00f9ng ng\u00e0nh.<\/p>\n

    Nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u1ecb tr\u00ed th\u1ee9 hai, cao h\u01a1n c\u1ea3 c\u1ed5 \u0111\u00f4ng, ch\u1ec9 sau kh\u00e1ch h\u00e0ng. Khi c\u00f3 m\u00e2u thu\u1eabn l\u1ee3i \u00edch gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 c\u1ed5 \u0111\u00f4ng hay nh\u00e0 cung c\u1ea5p, nh\u00e2n vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c \u01b0u ti\u00ean b\u1ea3o v\u1ec7 tr\u01b0\u1edbc nh\u01b0 c\u00e1ch h\u1ecd gi\u1eef ch\u00ednh s\u00e1ch ESOP (k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n quy\u1ec1n s\u1edf h\u1eefu c\u1ed5 ph\u1ea7n cho ng\u01b0\u1eddi lao \u0111\u1ed9ng) cao d\u00f9 g\u00e2y tranh c\u00e3i v\u1edbi c\u1ed5 \u0111\u00f4ng.<\/p>\n

    Quy\u1ec1n l\u1ee3i c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 \u01b0u ti\u00ean t\u1ea1o ra s\u1ef1 g\u1eafn k\u1ebft v\u1ec1 nh\u00e2n s\u1ef1 cao trong TGD\u0110. V\u1ea5n \u0111\u1ec1 t\u00e0i ch\u00ednh \u00edt hay nhi\u1ec1u ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n, s\u1ef1 b\u1ea3o v\u1ec7 v\u00e0 \u0111\u1ea5u tranh cho h\u1ecd khi x\u1ea3y ra xung \u0111\u1ed9t m\u1edbi l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng th\u1ec3 hi\u1ec7n t\u00ednh \u01b0u ti\u00ean v\u00e0 gia t\u0103ng s\u1ef1 g\u1eafn k\u1ebft nh\u00e2n s\u1ef1 v\u1edbi t\u1ed5 ch\u1ee9c.<\/p>\n

    T\u1ea1o ra m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c th\u00fa v\u1ecb, g\u1eafn b\u00f3<\/h3>\n

    Th\u1ee9 ba, quan tr\u1ecdng h\u01a1n, TGD\u0110 lu\u00f4n c\u1ed1 g\u1eafng t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c th\u00fa v\u1ecb, g\u1eafn b\u00f3, cho nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y m\u00ecnh \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3p, t\u00f4n tr\u1ecdng. \u201c\u1ede TGD\u0110 ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh l\u00e0 ng\u01b0\u1eddi hi\u1ec3u vi\u1ec7c nh\u1ea5t kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u, v\u00e0 h\u1ecd \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng trao cho vi\u1ec7c ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u00f3\u201d \u00f4ng Nguy\u1ec5n \u0110\u1ee9c T\u00e0i n\u00f3i.<\/p>\n

    M\u00f4 h\u00ecnh kim t\u1ef1 th\u00e1p ng\u01b0\u1ee3c c\u1ee7a TGD\u0110 c\u0169ng l\u00e0 m\u00f4 h\u00ecnh h\u1ed7 tr\u1ee3 t\u1ed1t nh\u1ea5t c\u1ee7a cho nh\u00e2n vi\u00ean k\u1ef9 n\u0103ng, \u00f3c ph\u00e2n t\u00edch \u0111\u1ec3 ph\u1ea3n \u1ee9ng v\u00e0 ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n

    M\u00f4 h\u00ecnh ng\u01b0\u1ee3c l\u1ea1i s\u1ebd thi\u00ean v\u1ec1 t\u00ednh tu\u00e2n th\u1ee7 hay \u201cc\u1ea7m tay ch\u1ec9 vi\u1ec7c\u201d s\u1ebd kh\u00f4ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 tham gia hay \u0111\u00f3ng g\u00f3p v\u00e0o t\u1ed5 ch\u1ee9c, \u0111\u1ed3ng th\u1eddi l\u1ea5y \u0111i s\u1ef1 th\u00fa v\u1ecb c\u0169ng nh\u01b0 c\u1ee7a m\u1ed9t ng\u01b0\u1eddi l\u00e0m ngh\u1ec1.<\/p>\n

    V\u1eeba \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c h\u1ee3p v\u1edbi m\u00ecnh, v\u1eeba \u0111\u01b0\u1ee3c \u0111\u00e3i ng\u1ed9 cao v\u00e0 \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng. C\u00f3 l\u1ebd v\u00ec th\u1ebf m\u00e0 \u00f4ng Nguy\u1ec5n \u0110\u1ee9c T\u00e0i \u0111\u00e3 t\u1ef1 tin tuy\u00ean b\u1ed1 \u201cng\u01b0\u1eddi ta c\u00f3 th\u1ec3 l\u1ea5y \u0111i ph\u00f3 T\u1ed5ng Gi\u00e1m \u0110\u1ed1c c\u1ee7a FPT nh\u01b0ng sales manager c\u1ee7a t\u00f4i th\u00ec kh\u00f4ng\u201d.<\/p>\n

    K\u00edch th\u00edch mua s\u1eafm ngay t\u1ea1i c\u1eeda h\u00e0ng<\/h3>\n

    Nh\u1eefng \u0111i\u1ec1u TGD\u0110 \u0111\u00e3 v\u00e0 \u0111ang tri\u1ec3n khai c\u0169ng r\u1ea5t gi\u1ed1ng v\u1edbi l\u1eddi khuy\u00ean t\u1eeb c\u00e1c chuy\u00ean gia v\u1ec1 ph\u00e2n ph\u1ed1i v\u00e0 b\u00e1n l\u1ebb.<\/p>\n

    Th\u1ee9 nh\u1ea5t, \u0111i\u1ec3m b\u00e1n h\u00e0ng c\u1ea7n ch\u1ecdn \u0111\u00fang s\u1ea3n ph\u1ea9m tr\u01b0ng b\u00e0y v\u00e0 c\u00e1ch th\u1ee9c tr\u01b0ng b\u00e0y.<\/p>\n

    Th\u1ee9 hai, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7. Kh\u1ea3o s\u00e1t c\u1ee7a chuy\u00ean trang theo d\u00f5i v\u00e0 nghi\u00ean c\u1ee9u ng\u00e0nh b\u00e1n l\u1ebb Mobile Commerce Daily (nay l\u00e0 Retail Dive) cho th\u1ea5y 21% s\u1ed1 kh\u00e1ch h\u00e0ng cho bi\u1ebft h\u1ecd t\u1eebng b\u1ea5t ch\u1ee3t mu\u1ed1n \u0111\u1ebfn tham quan v\u00e0 mua s\u1eafm \u1edf c\u1eeda h\u00e0ng sau khi xem qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng mua s\u1eafm tr\u00ean \u0111i\u1ec7n tho\u1ea1i, 20% \u0111\u1ebfn sau khi \u0111\u1ecdc tin nh\u1eafn qu\u1ea3ng c\u00e1o v\u00e0 22% sau khi xem c\u00e1c trang Facebook v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb.<\/p>\n

    K\u1ebft h\u1ee3p v\u00e0 ph\u00e1t huy t\u1ed1i \u0111a m\u1ecdi \u01b0u \u0111i\u1ec3m c\u1ee7a c\u00e1c k\u00eanh online-offline nh\u01b0 v\u1eady v\u1eeba gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u00edch th\u00edch ng\u01b0\u1eddi mua s\u1eafm \u0111\u1ebfn c\u1eeda h\u00e0ng, v\u1eeba d\u1ec5 k\u1ebft n\u1ed1i v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch th\u1ee9c b\u00e1n h\u00e0ng.<\/p>\n

    Th\u1ee9 ba, n\u00e2ng cao tr\u00ecnh \u0111\u1ed9 c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean trong vi\u1ec7c g\u1ee3i \u00fd mua s\u1eafm cho kh\u00e1ch h\u00e0ng. T\u1ea1i c\u1eeda h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng t\u1ef1 quy\u1ebft \u0111\u1ecbnh mua c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 k\u00edch th\u01b0\u1edbc nh\u1ecf, d\u1ec5 nh\u1eb7t nh\u1ea1nh v\u00e0 gi\u00e1 r\u1ebb h\u01a1n.<\/p>\n

    Tuy nhi\u00ean, c\u00e1c s\u1ea3n ph\u1ea9m to h\u01a1n, gi\u00e1 \u0111\u1eaft h\u01a1n, c\u00e1c nh\u00e3n h\u00e0ng v\u1eabn c\u00f3 c\u00e1ch khuy\u1ebfn kh\u00edch mua nh\u1edd v\u00e0o \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3 ngay trong c\u1eeda h\u00e0ng.<\/p>\n

    M\u1ed9t nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 \u201c\u0111\u1ecdc\u201d \u0111\u01b0\u1ee3c s\u1edf th\u00edch mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua m\u1ed9t, hai m\u00f3n h\u00e0ng h\u1ecd \u0111\u00e3 l\u1ef1a ch\u1ecdn v\u00e0 \u0111\u01b0a ra nh\u1eefng g\u1ee3i \u00fd ph\u00f9 h\u1ee3p, tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh \u0111\u00e1ng tin c\u1eady c\u1ee7a kh\u00e1ch h\u00e0ng trong h\u00e0nh tr\u00ecnh mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n

    \u0110\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang l\u01b0\u1ee1ng l\u1ef1, nh\u1eefng l\u1eddi khen, s\u1ef1 th\u00f4i th\u00fac kh\u00e9o l\u00e9o t\u1eeb nh\u00e2n vi\u00ean c\u1eeda h\u00e0ng s\u1ebd khi\u1ebfn h\u1ecd ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm nhanh s\u01a1n, ch\u1eafc ch\u1eafn h\u01a1n.<\/p>\n

    T\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 ph\u00e1t tri\u1ec3n kinh doanh<\/h3>\n

    L\u1ea5y nh\u00e2n vi\u00ean l\u00e0m trung t\u00e2m trong \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n<\/p>\n

    Kh\u00f4ng th\u1ec3 qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5 n\u1ebfu kh\u00f4ng l\u1eafng nghe \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin gi\u00fap cho nh\u00e2n vi\u00ean ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, l\u1eafng nghe kh\u00e1ch h\u00e0ng, hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng?<\/p>\n

    Anh T\u00e0i cho bi\u1ebft: \u201cL\u1eafng nghe kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u0103ng ti\u1ebfn c\u1ee7a nh\u00e2n vi\u00ean hay b\u1ecb \u0111u\u1ed5i vi\u1ec7c!<\/p>\n

    H\u1ec7 th\u1ed1ng CNTT ph\u1ea3i gi\u00fap \u0111o l\u01b0\u1eddng d\u1ecbch v\u1ee5 xu\u1ed1ng \u0111\u1ebfn t\u1eebng nh\u00e2n vi\u00ean. N\u1ebfu d\u1ecbch v\u1ee5 n\u00e0y kh\u00f4ng OK s\u1ebd c\u00f3 nh\u1eefng d\u1ecbch v\u1ee5 ti\u1ebfp theo.<\/p>\n

    Th\u1ee9 hai h\u1ec7 th\u1ed1ng camera gi\u00e1m s\u00e1t theo quy lu\u1eadt \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u1eadp trung c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ebfn t\u1eebng kh\u00e1ch h\u00e0ng.<\/p>\n

    Nh\u01b0ng n\u1ebfu v\u0103n h\u00f3a kh\u00f4ng ch\u1ea1y th\u00ec m\u1ecdi th\u1ee9 \u0111\u1ec1u ti\u00eau h\u1ebft.<\/p>\n

    Kh\u00f3 kh\u0103n nh\u1ea5t l\u00e0 m\u1ed9t l\u00fac ph\u1ea3i l\u00e0m r\u1ea5t nhi\u1ec1u th\u1ee9, th\u1ee9 hai l\u00e0 th\u00e1ch th\u1ee9c khi c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i li\u00ean t\u1ee5c, tr\u1ecdng t\u1ea3i t\u0103ng b\u1ea5t th\u01b0\u1eddng.<\/p>\n

    Nh\u1edd c\u00f3 quy ho\u1ea1ch t\u1ed1t v\u1ec1 n\u1ec1n t\u1ea3ng, n\u00ean c\u00f4ng ngh\u1ec7 l\u00f5i n\u00e0y c\u00f3 th\u1ec3 d\u1ef1 ph\u00f3ng cho 10-20 n\u0103m.\u201d<\/p>\n

    \u201cNg\u01b0\u1eddi ta l\u00e0m vi\u1ec7c v\u00ec ni\u1ec1m vui, trong \u0111\u00f3 c\u00f3 c\u1ea3 s\u1ef1 t\u00f4n tr\u1ecdng. May m\u1eafn Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng qu\u1ea3n tr\u1ecb \u0111\u01b0\u1ee3c hai \u0111i\u1ec1u \u0111\u00f3, khi\u1ebfn cho nh\u00e2n vi\u00ean th\u1ea5y h\u1ee9ng th\u00fa trong c\u00f4ng vi\u1ec7c, th\u1ea5y \u0111\u00f3ng g\u00f3p \u0111em l\u1ea1i gi\u00e1 tr\u1ecb.<\/p>\n

    Ch\u00fang t\u00f4i c\u00f3 ti\u1ec1n cho \u0111\u1ed9i ng\u0169 c\u1ea5p cao c\u1ee7a m\u00ecnh. N\u1ebfu ai \u0111\u00f3 mu\u1ed1n l\u1ea5y h\u1ecd v\u1ec1 ph\u1ea3i \u0111em l\u1ea1i ni\u1ec1m vui v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n

    Anh Tr\u1ecdng, ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch b\u1ed9 ph\u1eadn CNTT t\u1eebng th\u1ed5 l\u1ed9 n\u1ebfu ai \u0111\u00f3 n\u00f3i v\u1edbi anh 5 t\u1ef7 -10 t\u1ef7\/ n\u0103m c\u0169ng kh\u00f4ng \u0111i.<\/p>\n

    Ph\u1ea3i \u00fd th\u1ee9c \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o c\u00f3 quy\u1ec1n r\u1ea5t l\u1edbn trong \u201cs\u00e2n v\u00f5\u201d n\u00e0y, ch\u00ednh \u0111i\u1ec1u \u0111\u00f3 t\u1ea1o ni\u1ec1m vui, gi\u00fap h\u1ecd thi th\u1ed1 h\u1ebft chi\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

    \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1ed1ng hi\u1ebfn, v\u00e0 m\u00ecnh ph\u1ea3i chia s\u1ebb th\u00e0nh qu\u1ea3 v\u1edbi h\u1ecd, khi\u1ebfn h\u1ecd t\u1ef1 h\u00e0o v\u1edbi \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

    Ng\u00e0nh n\u00e0o c\u0169ng ph\u1ea3i \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 k\u1ebf th\u1eeba.<\/p>\n

    C\u00e1c b\u1ea1n c\u00f3 quy\u1ec1n ch\u1ecdn l\u1ef1a ni\u1ec1m vui trong c\u00f4ng vi\u1ec7c, \u0111\u01b0\u1ee3c thi th\u1ed1 t\u00e0i n\u0103ng. H\u00e3y \u0111\u01b0a cho ng\u01b0\u1eddi hi\u1ec3u v\u1ec1 h\u1ec7 th\u1ed1ng gi\u1ecfi nh\u1ea5t quy\u1ec1n quy\u1ebft \u0111\u1ecbnh ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi cao nh\u1ea5t.<\/p>\n

    \u0110\u1ec3 c\u00f3 th\u1ec3 m\u1edf nhi\u1ec1u c\u1eeda h\u00e0ng trong m\u1ed7i ng\u00e0y, \u201ckh\u1ea3 n\u0103ng \u0111\u00f3 \u0111\u1ebfn t\u1eeb nguy\u00ean t\u1eafc \u0111\u1ec3 cho ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t ra quy\u1ec1n quy\u1ebft \u0111\u1ecbnh ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi cao nh\u1ea5t.<\/p>\n

    Ng\u01b0\u1eddi qu\u1ea3n l\u00fd \u1edf qu\u1eadn T\u00e2n B\u00ecnh m\u1edbi c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh n\u00ean m\u1edf c\u1eeda h\u00e0ng n\u00e0o \u1edf v\u00f9ng T\u00e2n B\u00ecnh. V\u1eeba r\u1ed3i m\u1edf 600 shop, giao cho 100 ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u1eebng v\u00f9ng, th\u00ec m\u1ee9c \u0111\u1ed9 v\u00e0i c\u1eeda h\u00e0ng trong m\u1ed7i ng\u00e0y kh\u00f4ng c\u00f3 g\u00ec cao si\u00eau.<\/p>\n

    Khi nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh th\u00ec m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1eddng ng\u00e0y c\u00e0ng cao, tuy nhi\u00ean quan tr\u1ecdng l\u00e0 ng\u01b0\u1eddi cao nh\u1ea5t c\u00f3 tin \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh hay kh\u00f4ng\u201d.<\/p>\n

    Quan \u0111i\u1ec3m v\u1ec1 mua hay t\u1ef1 x\u00e2y?<\/h3>\n

    Trong qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng chu\u1ed7i r\u1ea5t nhanh, TGD\u0110 kh\u00f4ng gi\u1ea3i b\u00e0i to\u00e1n b\u1eb1ng c\u00e1ch t\u0103ng con ng\u01b0\u1eddi, m\u00e0 qu\u1ea3n tr\u1ecb b\u1eb1ng c\u00f4ng ngh\u1ec7, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng \u0111\u1ed3 s\u1ed9 ng\u00e0y h\u00f4m nay. Anh Tr\u1ecdng, gi\u00e1m \u0111\u1ed1c c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 anh T\u00edn l\u00e0 hai ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng n\u00e0y.<\/p>\n

    Anh T\u00e0i n\u00f3i: \u201cKhi t\u00f4i m\u1edf c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean c\u00f4ng ngh\u1ec7 ch\u01b0a c\u00f3 g\u00ec, ch\u1ec9 d\u00f9ng excel, \u0111\u1ebfn c\u1eeda h\u00e0ng th\u1ee9 hai \u0111\u00e3 \u00fd th\u1ee9c x\u00e2y h\u1ec7 th\u1ed1ng \u0111\u1ec3 qu\u1ea3n l\u00fd. Thay v\u00ec c\u00e1ch l\u00e0m c\u1ee7a c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng kh\u00e1c, ng\u00e0y h\u00f4m nay c\u00f3 v\u00e0i tr\u0103m shop m\u00e0 kh\u00f4ng c\u00f3 g\u00ec sau l\u01b0ng.<\/p>\n

    Khi \u00fd th\u1ee9c l\u00e0m c\u00e1i g\u00ec l\u1edbn lao ph\u1ea3i \u0111\u00e0o m\u00f3ng ch\u1eafc ch\u1eafn, nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 l\u1ea5y h\u1ebft ti\u1ec1n t\u0103ng tr\u01b0\u1edfng \u0111\u1ec3 \u0111\u1ea7u t\u01b0. Nh\u1eefng ng\u00e0y \u0111\u1ea7u ch\u00fang t\u00f4i t\u1eebng ph\u1ea3i mua server c\u0169, c\u00f2n h\u01a1n d\u00f9ng h\u1ec7 th\u1ed1ng excel.<\/p>\n

    T\u00f4i \u00fd th\u1ee9c v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00f4ng ngh\u1ec7 l\u1eafm, c\u00f2n mu\u1ed1n l\u00e0m v\u00e0i n\u0103m \u0111\u1ec3 b\u00e1n cho ai \u0111\u00f3 th\u00ec kh\u00e1c. T\u00f4i mu\u1ed1n l\u00e0m c\u00e1i g\u00ec l\u1edbn lao, \u0111i xa ch\u1ee9 kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0i shop \u0111\u1ec3 \u0111\u1ebfn m\u00f9a cao \u0111i\u1ec3m th\u00ec b\u00e1n \u0111i, c\u00f3 nh\u01b0 th\u1ebf m\u1edbi \u0111\u1ea7u t\u01b0 h\u1ec7 th\u1ed1ng CNTT su\u1ed1t 13 n\u0103m nay.<\/p>\n

    M\u00f4 h\u00ecnh cung c\u1ea5p c\u00f4ng ngh\u1ec7 th\u00f4ng tin<\/h2>\n

    M\u00f4 h\u00ecnh cung c\u1ea5p CNTT c\u1ee7a TGD\u0110<\/h3>\n

    Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng lu\u00f4n nh\u00ecn t\u1eeb g\u00f3c \u0111\u1ed9 kh\u00e1ch h\u00e0ng l\u00e0 tr\u1ecdng t\u00e2m, \u0111em l\u1ea1i l\u1ee3i \u00edch cho nh\u00e0 cung c\u1ea5p v\u00e0 \u0111\u1ed1i t\u00e1c, nh\u00e2n vi\u00ean. Ban \u0111\u1ea7u c\u00e1c ph\u00f2ng ban kh\u00e1c nhau ph\u1ea3i d\u00f9ng nh\u1eefng c\u00f4ng c\u1ee5 r\u1ea5t ph\u1ee9c t\u1ea1p \u0111\u1ec3 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, kho\u2026 \u0110\u1ec3 thay \u0111\u1ed5i, Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng \u0111\u00e3 d\u00f9ng h\u1ec7 th\u1ed1ng ph\u1ea7n m\u1ec1m, l\u00f5i c\u1ee7a n\u00f3 l\u00e0 ERP, li\u00ean th\u00f4ng v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn: website, App, CRM, h\u1ec7 th\u1ed1ng t\u1ed5ng \u0111\u00e0i, qu\u1ea3n l\u00fd giao nh\u1eadn, h\u1ec7 th\u1ed1ng h\u00f3a \u0111\u01a1n, E- Learning, b\u00e1o c\u00e1o t\u00e0i ch\u00ednh, t\u00ednh th\u01b0\u1edfng, qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng.<\/p>\n

    \"M\u00f4<\/p>\n

    M\u00f4 h\u00ecnh cung c\u1ea5p c\u00f4ng ngh\u1ec7 th\u00f4ng tin c\u1ee7a Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng<\/p>\n<\/div>\n

    H\u1ec7 th\u1ed1ng ERP<\/h3>\n

    \"H\u1ec7<\/p>\n

    Trong qu\u1ea3n l\u00fd gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i m\u1ee5c ti\u00eau, h\u1ec7 th\u1ed1ng n\u00e0y c\u00f3 th\u1ebf l\u00e0m gi\u00e1, khuy\u1ebfn m\u00e3i \u0111\u1ebfn t\u1eebng si\u00eau th\u1ecb hay \u0111\u00edch danh m\u1ed9t \u0111i\u1ec7n tho\u1ea1i n\u00e0o \u0111\u00f3. M\u1ed7i \u0111i\u1ec7n tho\u1ea1i c\u00f3 m\u1ed9t email, c\u01a1 ch\u1ebf s\u1ebd v\u1eadn h\u00e0nh theo g\u1ea7n 20 lo\u1ea1i h\u00ecnh khuy\u1ebfn m\u00e3i kh\u00e1c nhau, m\u1ecdi th\u1ee9 \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t t\u1eeb trung t\u00e2m \u0111\u1ec3 thay \u0111\u1ed5i gi\u00e1, \u0111\u01b0\u1ee3c lu\u00e2n chuy\u1ec3n xu\u1ed1ng si\u00eau th\u1ecb qua internet.<\/p>\n

    C\u00f3 hai c\u00e1ch \u0111i gi\u00e1 \u0111\u1ebfn si\u00eau th\u1ecb, th\u1ee9 nh\u1ea5t l\u00e0 \u0111\u1ecbnh k\u1ef3 theo gi\u1edd, si\u00eau th\u1ecb s\u1ebd \u0111\u01b0\u1ee3c nh\u1eafc khi c\u00f3 thay \u0111\u1ed5i gi\u00e1. \u0110\u00f3 l\u00e0 v\u1eadn h\u00e0nh b\u00ecnh th\u01b0\u1eddng.<\/p>\n

    Th\u1ee9 hai v\u00e0o \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng khi \u1edf tr\u00ean thay \u0111\u1ed5i gi\u00e1, chuy\u1ec3n t\u1ee9c th\u00ec \u0111\u1ebfn c\u00e1c h\u1ec7 th\u1ed1ng \u0111\u00e8n LED hi\u1ec7n th\u1ecb gi\u00e1.<\/p>\n

    ERP TGD\u0110 c\u00f3 th\u1ec3 l\u00e0m nh\u1eefng g\u00ec?<\/h3>\n
    \"c\u00e1c<\/p>\n

    c\u00e1c ph\u00e2n h\u1ec7 ERP Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng<\/p>\n<\/div>\n

    Qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/h4>\n

    Trong qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, tr\u01b0\u1edbc \u0111\u00e2y, m\u1ecdi v\u1eadn h\u00e0nh \u0111\u1ec1u t\u1eadp trung v\u1ec1 khu trung t\u00e2m, c\u00f3 nh\u1eefng gi\u1edd cao \u0111i\u1ec3m kh\u00e1ch h\u00e0ng \u0111\u1ee3i r\u1ea5t l\u00e2u cho vi\u1ec7c nh\u1eadp v\u00e0o h\u1ec7 th\u1ed1ng. L\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i ch\u1edd \u0111\u1ee3i? M\u00f4 h\u00ecnh s\u1ebd t\u1ef1 \u0111\u1ed9ng ho\u1ea1t \u0111\u1ed9ng l\u00ean \u0111\u01a1n h\u00e0ng, c\u00f3 hi\u1ec3n th\u1ecb gi\u00e1.<\/p>\n

    M\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng l\u00ean \u0111\u01a1n h\u00e0ng c\u1ee7a TGD\u0110<\/h4>\n
    \"M\u00f4<\/p>\n

    M\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng l\u00ean \u0111\u01a1n h\u00e0ng c\u1ee7a TGD\u0110<\/p>\n<\/div>\n

    Nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n s\u1ebd d\u00f9ng smartphone \u0111\u1ec3 bi\u1ebft m\u1ecdi th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00f3, bao g\u1ed3m t\u00ednh n\u0103ng, khuy\u1ebfn m\u00e3i chi ti\u1ebft \u0111\u1ec3 t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. Sau khi t\u01b0 v\u1ea5n xong m\u1ed7i nh\u00e2n vi\u00ean s\u1ebd l\u00e0 ng\u01b0\u1eddi l\u00e0m \u0111\u01a1n h\u00e0ng tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng, gi\u1ea3m \u0111i r\u1ea5t nhi\u1ec1u th\u1eddi gian. Qu\u1ea7y thu ng\u00e2n b\u00e2y gi\u1edd g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f2n ng\u01b0\u1eddi \u0111\u1ee3i.<\/p>\n

    Qu\u1ea3n l\u00fd kho<\/h4>\n
    \"M\u00f4<\/p>\n

    M\u00f4 h\u00ecnh qu\u1ea3n l\u00fd kho c\u1ee7a TGD\u0110<\/p>\n<\/div>\n

    V\u1ec1 qu\u1ea3n l\u00fd kho, bao g\u1ed3m nh\u1eadp h\u00e0ng theo \u0111\u01a1n h\u00e0ng, theo l\u1ec7nh chuy\u1ec3n, c\u00f3 ch\u1ee9c n\u0103ng in b\u1ea3ng gi\u00e1, c\u1ea5u h\u00ecnh, x\u1ebfp l\u1ea1i k\u1ec7\u2026 Khi si\u00eau th\u1ecb n\u00e0y kh\u00f4ng c\u00f2n, v\u00e0o ph\u1ea7n m\u1ec1m kho s\u1ebd bi\u1ebft si\u00eau th\u1ecb n\u00e0o c\u00f2n h\u00e0ng \u0111\u1ec3 b\u00e1n cho kh\u00e1ch. Nh\u00e0 cung c\u1ea5p v\u00e0 \u0111\u01a1n v\u1ecb giao nh\u1eadn c\u0169ng v\u1eadn h\u00e0nh theo ph\u1ea7m m\u1ec1m ri\u00eang, nh\u00e2n vi\u00ean kho s\u1ebd m\u1edf h\u1ec7 th\u1ed1ng l\u00ean, check n\u1ebfu c\u00f3 \u0111\u01a1n h\u00e0ng m\u1edbi nh\u1eadn, giao h\u00e0ng.<\/p>\n

    N\u1ebfu m\u1ecdi th\u1ee9 kh\u00f4ng n\u1eb1m trong cho ph\u00e9p th\u00ec tr\u1ea3 l\u1ea1i cho nh\u00e0 cung c\u1ea5p. H\u1ec7 th\u1ed1ng c\u0169ng theo d\u00f5i nh\u1eadn h\u00e0ng \u0111\u1ec3 l\u00e0m sao h\u00e0ng kh\u00f4ng thi\u1ebfu, kh\u00f4ng th\u1eeba, t\u00ednh to\u00e1n ra t\u1eebng linh ki\u1ec7n trong \u0111i\u1ec7n tho\u1ea1i c\u00f2n hay h\u1ebft \u0111\u1ec3 nh\u1eadp h\u00e0ng v\u1eeba \u0111\u1ee7. C\u00f3 th\u1ec3 l\u00e0m chi\u1ebft kh\u1ea5u theo t\u1eebng lo\u1ea1i \u0111i\u1ec7n tho\u1ea1i.<\/p>\n

    V\u1ec1 b\u1ea3o h\u00e0nh, h\u1ec7 th\u1ed1ng ti\u1ebfp nh\u1eadn qua \u1ee9ng d\u1ee5ng tr\u00ean smartphone, c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd r\u1ea5t nhanh t\u1eebng \u0111i\u1ec7n tho\u1ea1i d\u00f9ng \u0111\u01b0\u1ee3c bao l\u00e2u \u0111\u1ec3 b\u1ea3o h\u00e0nh cho kh\u00e1ch.<\/p>\n

    B\u00e1o c\u00e1o t\u00e0i ch\u00ednh<\/h4>\n

    \"\"<\/p>\n

    V\u1ec1 b\u00e1o c\u00e1o t\u00e0i ch\u00ednh, k\u1ebft h\u1ee3p v\u1edbi ng\u00e2n h\u00e0ng \u0111\u1ec3 l\u00e0m h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng. H\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng c\u00f3 c\u01a1 ch\u1ebf khai b\u00e1o nh\u1eefng t\u00e0i kho\u1ea3n, c\u00e1ch chuy\u1ec3n nh\u01b0 th\u1ebf n\u00e0o. V\u1edbi b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, thu h\u1ed9, v\u00e0o ban \u0111\u00eam h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng k\u1ebft chuy\u1ec3n qua.
    \nH\u00f3a \u0111\u01a1n \u0111i\u1ec7n t\u1eed<\/p>\n

    Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng c\u0169ng l\u00e0 c\u00f4ng ty ti\u00ean phong d\u00f9ng h\u00f3a \u0111\u01a1n \u0111i\u1ec7n t\u1eed thay b\u1eb1ng gi\u1ea5y. M\u1ed9t ng\u00e0y trung b\u00ecnh 130 ng\u00e0n h\u00f3a \u0111\u01a1n, n\u1ebfu l\u01b0u tr\u1eef r\u1ea5t kh\u00f3 kh\u0103n, qu\u1ea3n l\u00fd trong v\u00f2ng 10 n\u0103m kh\u00f4ng bi\u1ebft kinh kh\u1ee7ng th\u1ebf n\u00e0o, ch\u01b0a k\u1ec3 m\u1ea5t th\u00ec sao?<\/p>\n

    R\u1ea5t may sau \u0111\u00f3 Nh\u00e0 n\u01b0\u1edbc cho ph\u00e9p d\u00f9ng h\u00f3a \u0111\u01a1n \u0111i\u1ec7n t\u1eed, v\u00e0 Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng l\u00e0 m\u1ed9t trong ba c\u00f4ng ty \u0111\u1ea7u ti\u00ean \u1edf Vi\u1ec7t Nam d\u00f9ng h\u00f3a \u0111\u01a1n \u0111i\u1ec7n t\u1eed. \u00dd t\u01b0\u1edfng r\u1ea5t \u0111\u01a1n gi\u1ea3n, gi\u1ed1ng nh\u01b0 b\u1ea3n sao, h\u1ec7 th\u1ed1ng ph\u00e1t h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd h\u00f3a \u0111\u01a1n \u0111i\u1ec7n t\u1eed gi\u00fap cho m\u1ed9t th\u1eddi \u0111i\u1ec3m t\u1ee9c th\u00ec kho\u1ea3ng 500 h\u00f3a \u0111\u01a1n ph\u00e1t h\u00e0nh. Qu\u1ea3n l\u00fd h\u00f3a \u0111\u01a1n theo t\u1ec9nh th\u00e0nh, ph\u00e1t h\u00e0nh h\u00f3a \u0111\u01a1n m\u1edbi.<\/p>\n

    T\u00ednh l\u01b0\u01a1ng th\u01b0\u1edfng cho nh\u00e2n vi\u00ean<\/h4>\n

    \"\"<\/p>\n

    Hi\u1ec7n nay, vi\u1ec7c t\u00ednh l\u01b0\u01a1ng, th\u01b0\u1edfng cho 31 ng\u00e0n con ng\u01b0\u1eddi \u0111\u1ec1u b\u1eb1ng h\u1ec7 th\u1ed1ng h\u1ebft, ch\u1ec9 c\u1ea7n 2 nh\u00e2n vi\u00ean. Th\u00e1ch th\u1ee9c l\u00e0m sao v\u0103n h\u00f3a quy tr\u00ecnh si\u00eau th\u1ecb \u1edf C\u00e0 Mau gi\u1ed1ng \u1edf TP. HCM, l\u00e0m sao v\u1eadn h\u00e0nh nhanh, trong su\u1ed1t th\u00f4ng tin \u1edf 1.000 si\u00eau th\u1ecb kh\u1eafp Vi\u1ec7t Nam v\u1edbi 31 ng\u00e0n nh\u00e2n vi\u00ean. Nh\u00e2n s\u1ef1 kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd m\u1ecdi th\u1ee9 data, gi\u1ea3m c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd h\u1ed3 s\u01a1 r\u1ea5t l\u1edbn.<\/p>\n

    T\u00ednh th\u01b0\u1edfng l\u00e0 b\u00e0i to\u00e1n kh\u00e1 th\u00fa v\u1ecb. M\u1ed7i \u0111i\u1ec7n tho\u1ea1i b\u00e1n ra li\u00ean quan \u0111\u1ebfn r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi, ng\u01b0\u1eddi b\u00e1n tr\u1ef1c ti\u1ebfp, thu ng\u00e2n, qu\u1ea3n l\u00fd, qu\u1ea3n l\u00fd nhi\u1ec1u si\u00eau th\u1ecb \u0111\u01b0\u1ee3c bao nhi\u00eau ti\u1ec1n, r\u1ea5t l\u1eb1ng nh\u1eb1ng. M\u00e1y ch\u1ee7 ban ng\u00e0y ph\u1ee5c v\u1ee5, ban \u0111\u00eam l\u00e0m th\u00eam, 11 gi\u1edd \u0111\u00eam l\u00e0 b\u1eaft \u0111\u1ea7u t\u00ednh to\u00e1n cho ng\u00e0y mai ph\u1ee5c v\u1ee5 th\u1ebf n\u00e0o. N\u1ebfu kh\u00f4ng t\u00ednh to\u00e1n tr\u01b0\u1edbc th\u00ec ng\u00e0y mai kh\u00f4ng th\u1ec3 ph\u1ee5c v\u1ee5 \u0111\u01b0\u1ee3c.<\/p>\n

    Th\u1ee9 hai l\u00e0 t\u00ednh th\u01b0\u1edfng minh b\u1ea1ch \u0111\u1ebfn t\u1eebng nh\u00e2n vi\u00ean. H\u1ecd c\u00f3 th\u1ec3 \u0111\u1ed1i chi\u1ebfu ngay s\u1ed1 l\u01b0\u1ee3ng b\u00e1n c\u1ee7a m\u00ecnh. Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng c\u00f3 th\u1ec3 tr\u1ea3 l\u01b0\u01a1ng theo ng\u00e0y, nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 theo d\u00f5i thu nh\u1eadp c\u1ee7a m\u00ecnh v\u00e0 xem nh\u1eefng ng\u01b0\u1eddi xung quanh ai b\u00e1n gi\u1ecfi \u0111\u1ec3 h\u1ecdc t\u1eadp.<\/p>\n

    \u00c1p d\u1ee5ng tri\u1ec7t \u0111\u1ec3 c\u00f4ng ngh\u1ec7 trong quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng, thu h\u00fat v\u00e0 ph\u1ecfng v\u1ea5n \u1ee9ng vi\u00ean<\/p>\n

    Ph\u1ecfng v\u1ea5n th\u00f4ng minh c\u0169ng l\u00e0 m\u1ed9t b\u00e0i to\u00e1n. M\u1ed9t th\u00e1ng v\u00e0i ch\u1ee5c si\u00eau th\u1ecb m\u1edf ra, ph\u1ea3i d\u00f9ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u1ec3 tuy\u1ec3n. L\u00e0m sao \u1ee9ng vi\u00ean c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u00ecnh, \u0111\u1ec3 t\u00ecm ra nh\u1eefng \u1ee9ng vi\u00ean ph\u00f9 h\u1ee3p nh\u01b0 m\u1ed9t c\u00e1i ph\u1ec5u l\u1ecdc. Th\u00f4ng qua c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb nh\u00e2n l\u1ef1c online v\u00e0 tuy\u1ec3n d\u1ee5ng ph\u1ecfng v\u1ea5n th\u00f4ng minh, b\u1ea5t c\u1ee9 ng\u01b0\u1eddi lao \u0111\u1ed9ng n\u00e0o tr\u00ean to\u00e0n \u0111\u1ea5t n\u01b0\u1edbc \u0111\u1ec1u c\u00f3 th\u1ec3 v\u00e0o trang online n\u00e0y, \u0111\u0103ng k\u00fd \u1ee9ng tuy\u1ec3n trong t\u1eebng v\u1ecb tr\u00ed.<\/p>\n

    Giao di\u1ec7n ph\u1ecfng v\u1ea5n online ch\u1ec9 m\u1ea5t 18 ph\u00fat. Th\u00f4ng qua c\u00e1c c\u00e2u h\u1ecfi s\u1ebd gi\u00fap \u0111\u00e1nh gi\u00e1 v\u1ec1 t\u00ednh c\u00e1ch, k\u1ef9 n\u0103ng, \u0111\u1ec3 ch\u1ecdn ra 50 \u1ee9ng vi\u00ean \u01b0u t\u00fa nh\u1ea5t. Sau \u0111\u00f3 h\u1ecd n\u1ed9p h\u1ed3 s\u01a1 tr\u1ef1c tuy\u1ebfn, gia nh\u1eadp ng\u00f4i nh\u00e0 Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng. T\u1ea5t c\u1ea3 d\u1eef li\u1ec7u \u0111\u1ec1u n\u1eb1m trong ph\u1ea7n m\u1ec1m c\u00f4ng ty, \u0111\u1ec3 tuy\u1ec3n d\u1ee5ng nh\u1eefng v\u1ecb tr\u00ed ti\u1ebfp theo, ti\u1ebft ki\u1ec7m nhi\u1ec1u chi ph\u00ed v\u1ec1 qu\u1ea3n tr\u1ecb nh\u00e2n l\u1ef1c.<\/p>\n

    Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng c\u0169ng \u0111ang l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u cu\u1ed9c c\u00e1ch m\u1ea1ng 4.0, t\u00edch h\u1ee3p nhi\u1ec1u thu\u1eadt to\u00e1n trong gi\u1ea3i ph\u00e1p CNTT, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3. C\u00f4ng c\u1ee5 t\u1eeb l\u00fac m\u1edbi \u0111\u01b0a ra cho \u0111\u1ebfn khi \u0111\u1ee7 th\u00f4ng minh \u0111\u1ec3 thay th\u1ebf con ng\u01b0\u1eddi l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh. \u0110\u1ec3 n\u00f3i \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng \u201cgiao h\u00e0ng tr\u01b0\u1edbc 4 gi\u1edd chi\u1ec1u\u201d l\u00e0 c\u1ea3 m\u1ed9t quy tr\u00ecnh, \u0111\u01b0a tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o t\u1eeb t\u1eeb v\u00e0o cu\u1ed9c, kh\u00f4ng l\u1ec7 thu\u1ed9c v\u00e0o con ng\u01b0\u1eddi, \u0111\u1ec3 h\u1ec7 th\u1ed1ng t\u1ef1 v\u1eadn h\u00e0nh<\/p>\n

    \u0110\u1ea9y m\u1ea1nh b\u00e1n h\u00e0ng TM\u0110T c\u1ee5 th\u1ec3 l\u00e0 O2O b\u1eb1ng c\u00f4ng ngh\u1ec7<\/h4>\n

    Anh T\u00f9ng Jacob, m\u1ed9t trong ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch nh\u00f3m doanh thu online c\u1ee7a \u0110i\u1ec7n m\u00e1y xanh \u0111\u00e3 c\u00f3 m\u1ed9t b\u00e0i chia s\u1ebb r\u1ea5t chi ti\u1ebft v\u00e0 b\u1ed5 \u00edch v\u1ec1 c\u00e1ch h\u1ecd t\u0103ng doanh thu g\u1ea5p \u0111\u00f4i m\u1ed7i n\u0103m v\u00e0 m\u00f4 h\u00ecnh O2O.<\/p>\n

    Xin \u0111\u01b0\u1ee3c l\u01b0\u1ee3c tr\u00edch m\u1ed9t s\u1ed1 slide r\u1ea5t th\u00fa v\u1ecb.<\/p>\n

    Nh\u1eefng b\u1ed9 ph\u1eadn li\u00ean quan t\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng TM\u0110T<\/h4>\n

    \"chuy\u1ec3n<\/p>\n

    C\u00e1c nh\u00f3m c\u00f3 li\u00ean quan trong vi\u1ec7c t\u0103ng tr\u01b0\u1edfng TM\u0110T c\u1ee7a TGD\u0110\/ \u0110i\u1ec7n m\u00e1y xanh<\/p>\n

     <\/p>\n

    Doanh thu online t\u00ednh th\u1ebf n\u00e0o? B\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c nh\u00e2n t\u1ed1 n\u00e0o?<\/h3>\n

    \"\"<\/p>\n

    C\u00f4ng th\u1ee9c t\u00ednh doanh thu v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a TGD\u0110<\/p>\n

    Doanh thu c\u1ee7a \u0110MX t\u0103ng 120% so v\u1edbi .<\/h3>\n

    Ph\u00e2n t\u00edch t\u0103ng doanh thu so v\u1edbi c\u1ee7a \u0110MX<\/p>\n

    \"\"<\/p>\n

    Direct Traffic t\u0103ng 41% do:<\/p>\n

    \u2022 Mua l\u1ea1i Tr\u1ea7n Anh: c\u00f3 th\u00eam l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi ph\u00eda B\u1eafc<\/p>\n

    \u2022 Chuy\u1ec3n \u0111\u1ed5i m\u1ed9t s\u1ed1 shop TGD\u0110 th\u00e0nh Shop \u0110i\u1ec7n m\u00e1y xanh<\/p>\n

    \u2022 DMX c\u00f3 th\u00eam 98 si\u00eau th\u1ecb so v\u1edbi (642 l\u00ean 740)<\/p>\n

    \u2022 Brand Awareness t\u1ed1t h\u01a1n sau campaign MKT Ng\u01b0\u1eddi xanh<\/p>\n

    \u2022 Website t\u1ea1o Top of mind nh\u1edd UX t\u1ed1t, content \u0111a d\u1ea1ng, chuy\u00ean s\u00e2u: \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u c\u1ee7a Customer Journey<\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng Traffic: d\u1ef1a v\u00e0o Free source<\/p>\n

    \u2022 T\u1ed1i \u01b0u SEO On page: Organic search hi\u1ec7n mang v\u1ec1 50% traffic to\u00e0n site<\/p>\n

    \u2022 T\u00ecm ki\u1ebfm v\u00e0 m\u1edf r\u1ed9ng c\u00e1c SP \u0111\u1ed9c quy\u1ec1n: ko c\u1ea1nh tranh SEO v\u1edbi b\u1ea5t k\u1ef3 b\u00ean n\u00e0o n\u00ean Top 1<\/p>\n

    \u2022 \u0110\u1ea9y m\u1ea1nh nh\u00f3m Long tail keyword: H\u1ecfi \u0111\u00e1p, M\u1eb9o v\u1eb7t, tin t\u1ee9c\u2026 M\u1ed9t topic H\u1ecfi \u0111\u00e1p \u0111\u00fang nhu c\u1ea7u s\u1ed1 \u0111\u00f4ng c\u00f3 th\u1ec3 mang l\u1ea1i traffic b\u1eb1ng m\u1ed9t trang ng\u00e0nh h\u00e0ng<\/p>\n

    Nh\u1eefng g\u00ec hi\u1ec7u qu\u1ea3 v\u1ec1 traffic trong <\/p>\n

    \u2022 Landing page: to build or not to build: Tr\u01b0\u1edbc \u0111\u00e2y: c\u1ee9 c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh m\u1edbi l\u00e0 l\u00e0m Landing page (LDP), m\u1ed9t th\u1eddi \u0111i\u1ec3m tr\u00ean site c\u00f3 th\u1ec3 c\u00f3 8 \u2013 10 LDP, m\u1ed7i LDP l\u1ea1i ch\u1ec9 c\u00f3 v\u00e0i s\u1ea3n ph\u1ea9m. Vi\u1ec7c n\u00e0y l\u00e0m t\u1ed1n v\u1ecb tr\u00ed banner truy\u1ec1n th\u00f4ng, resource thi\u1ebft k\u1ebf, code. Sau n\u00e0y: H\u1ea1n ch\u1ebf l\u00e0m LDP v\u1edbi h\u1ec7 nhi\u1ec1u SP. T\u1ed1i \u01b0u UX trang ng\u00e0nh h\u00e0ng v\u00e0 \u01b0u ti\u00ean \u0111\u1ea9y campaign traffic v\u1ec1 trang Ng\u00e0nh h\u00e0ng v\u00ec \u0111\u00e2y l\u00e0 trang c\u00f3 Best UX cho vi\u1ec7c t\u00ecm sp (v\u1edbi Filter, Sort by\u2026)<\/p>\n

    \u2022 Web Push: d\u00f9ng ch\u1ecdn l\u1ecdc, kh\u00f4ng l\u1ea1m d\u1ee5ng g\u00e2y spam. Conversion rate t\u1eeb k\u00eanh Web push t\u1ed1t g\u1ea7n b\u1eb1ng k\u00eanh Direct (l\u00e0 k\u00eanh c\u00f3 best CR)<\/p>\n

    \u2022 Follow trend: khi th\u1ecb tr\u01b0\u1eddng \u201c\u0111\u1ecf l\u1eeda\u201d th\u00ec m\u00ecnh c\u0169ng nh\u00e0o v\u00f4.<\/p>\n

    Tr\u01b0\u1edbc \u0111\u00e2y \u201cNg\u00e0y \u0111\u00f3 l\u00e0 ng\u00e0y c\u1ee7a web XYZ m\u00e0, h\u1ecd qu\u1ea3ng c\u00e1o m\u1ea1nh, deal ngon th\u1ebf th\u00ec l\u00e0m g\u00ec \u0111\u1ebfn l\u01b0\u1ee3t m\u00ecnh b\u00e1n. Tr\u00e1nh voi ch\u1eb3ng x\u1ea5u m\u1eb7t n\u00e0o\u201d. Sau n\u00e0y: ng\u00e0y \u0111\u00f3 c\u1ee9 chu\u1ea9n b\u1ecb \u201c\u0111\u1ee7 s\u00fang \u1ed1ng \u0111\u1ea1n d\u01b0\u1ee3c\u201d (deal ngon), n\u01b0\u1edbc l\u00ean thuy\u1ec1n l\u00ean, h\u1ecd t\u0103ng s\u1ed1 th\u00ec m\u00ecnh c\u0169ng s\u1ebd t\u0103ng s\u1ed1 d\u00f9 ko qu\u1ea3ng c\u00e1o \u1ea7m \u0129.<\/p>\n

    \u0110\u01b0\u1eddng \u0111i c\u1ee7a m\u1ed9t \u0111\u01a1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ea7n t\u1ed1i \u01b0u<\/h3>\n

    \"\u0110\u01b0\u1eddng<\/p>\n

    CR1: T\u0103ng \u0111\u01a1n h\u00e0ng \u0111\u1ea7u v\u00e0o: L\u00e0m sao \u0111\u1ec3 kh\u00e1ch quy\u1ebft \u0111\u1ecbnh mua<\/p>\n

    \u2022 Web ngon v\u00e0 d\u1ec5 x\u00e0i<\/p>\n

    \u2022 Gi\u00e1 c\u1ea1nh tranh, d\u1ec5 hi\u1ec3u<\/p>\n

    \u2022 Khuy\u1ebfn m\u1ea1i ngon, d\u1ec5 hi\u1ec3u<\/p>\n

    \u2022 Giao h\u00e0ng: Th\u1ea5y l\u00e0 ph\u1ea3i mua \u0111\u01b0\u1ee3c<\/p>\n

    Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng gi\u1edd cao \u0111i\u1ec3m nh\u1ea5t kho\u1ea3ng 15 ng\u00e0n ng\u01b0\u1eddi truy c\u1eadp, m\u1ed7i gi\u1edd trung b\u00ecnh kho\u1ea3ng 4,5 tri\u1ec7u view, 9.000 \u0111\u01a1n h\u00e0ng.<\/p>\n

    L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00f4ng b\u1ecb \u00f9n t\u1eafc? Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng \u0111\u00e3 c\u1ed1 g\u1eafng t\u1ed1i \u0111a \u0111\u1ec3 th\u1eddi gian truy c\u1eadp v\u00e0o Web, App c\u1ee7a Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng trung b\u00ecnh 3 gi\u00e2y, gi\u1edd xu\u1ed1ng 2,07 gi\u00e2y s\u1ebd th\u1ea5y n\u1ed9i dung tr\u1ea3i nghi\u1ec7m, c\u00f2n Dienmayxanh kho\u1ea3ng 2,08 gi\u00e2y.
    \nTh\u1ebf Gi\u1edbi Di \u0110\u1ed9ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 top c\u00f3 t\u1ed1c \u0111\u1ed9 \u0111\u01b0\u1eddng truy\u1ec1n nhanh nh\u1ea5t.<\/p>\n

    C\u00f3 c\u01a1 h\u1ed9i tr\u1ea3i nghi\u1ec7m trong c\u00f4ng ty c\u00f3 doanh thu l\u1edbn th\u1ebf n\u00e0y, th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t v\u1edbi ch\u00fang t\u00f4i l\u00e0 n\u1ebfu nh\u1ed3i v\u00f4 m\u1ed9t c\u1eeda s\u1ebd b\u1ecb \u00f9n t\u1eafc, ph\u1ea3i chia ra nhi\u1ec1u server \u0111\u1ec3 ph\u1ee5c v\u1ee5. D\u00f9ng l\u1edbp trung gian \u0111\u1ec3 x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng g\u1ea7n nh\u01b0 t\u1ee9c th\u1eddi.<\/p>\n

    CR2: T\u0103ng t\u1ec9 l\u1ec7 ch\u1ed1t \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng c\u1ee7a Call center (CC)<\/p>\n

    \u2022 Website: ph\u1ea3i l\u00e0 c\u00f4ng c\u1ee5 \u201cwiki\u201d t\u01b0 v\u1ea5n \u0111\u1eafc l\u1ef1c, hi\u1ec7u qu\u1ea3 cho CC. CC s\u1eed d\u1ee5ng website \u0111\u1ec3 tr\u1ea3 l\u1eddi m\u1ecdi th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ecd c\u1ea7n:<\/p>\n

    \u2022 M\u1ecdi th\u00f4ng tin v\u1ec1 S\u1ea3n ph\u1ea9m, ch\u00ednh s\u00e1ch, khuy\u1ebfn m\u00e3i r\u00f5 r\u00e0ng, \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t<\/p>\n

    \u2022 Th\u00f4ng tin ph\u1ea3i d\u1ec5 hi\u1ec3u, \u201cl\u00faa h\u00f3a\u201d c\u00e2u t\u1eeb nh\u1ea5t c\u00f3 th\u1ec3, v\u00ec hi\u1ec3u sai d\u1eabn \u0111\u1ebfn t\u01b0 v\u1ea5n sai \u2013> kh\u00e1ch khi\u1ebfu n\u1ea1i ho\u1eb7c Lost sale<\/p>\n

    \u2022 Th\u1ec3 l\u1ec7 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u1ea3i \u0111\u01a1n gi\u1ea3n, \u00edt rule<\/p>\n

    \u2022 M\u1ed9t th\u1eddi \u0111i\u1ec3m c\u00f3 th\u1ec3 ch\u1ea1y nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh tr\u00ean 2 site, th\u1ec3 l\u1ec7 \u0111\u01a1n gi\u1ea3n gi\u00fap ph\u1ed5 bi\u1ebfn nh\u00e2n vi\u00ean d\u1ec5 d\u00e0ng h\u01a1n, nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n t\u1ef1 tin.<\/p>\n

    \u2022 Gi\u00e1m s\u00e1t ch\u1eb7t ch\u1ebd ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c g\u1ecdi, ch\u1ea5m \u0111i\u1ec3m cu\u1ed9c g\u1ecdi<\/p>\n

    \u2022 B\u1ed9 ph\u1eadn N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 s\u1ebd nghe l\u1ea1i c\u00e1c cu\u1ed9c g\u1ecdi, ch\u1ea5m \u0111i\u1ec3m th\u00e1i \u0111\u1ed9, quy tr\u00ecnh\u2026 Ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd t\u1ec9 l\u1ec7 tr\u1ec5 nh\u1ee1 \u0111\u1ec3 ph\u00e2n ca h\u1ee3p \u00fd<\/p>\n

    \u2022 T\u1ea5t c\u1ea3 ph\u1ee5c v\u1ee5 v\u00ec \u201cti\u1ec1n ph\u01b0\u01a1ng\u201d call center<\/p>\n

    \u2022 H\u00e0ng tu\u1ea7n, Product Director + c\u00e1c b\u1ea1n Ng\u00e0nh h\u00e0ng (thi\u1ebft k\u1ebf CT) ng\u1ed3i l\u1ea1i nghe c\u00e1c Qu\u1ea3n l\u00fd cc g\u00f3p \u00fd v\u1ec1 m\u1eb7t c\u00f4ng c\u1ee5, quy tr\u00ecnh, th\u1ec3 l\u1ec7 \u0111\u1ec3 t\u1ed1i \u01b0u l\u1ea1i.<\/p>\n

    H\u1ec7 th\u1ed1ng t\u1ed5ng \u0111\u00e0i v\u1eadn h\u00e0nh s\u1ed1 l\u01b0\u1ee3ng cu\u1ed9c g\u1ecdi kh\u1ee7ng. M\u00f4 h\u00ecnh kho m\u1edbi Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng l\u00e0 v\u1eadn h\u00e0nh 100% b\u1eb1ng m\u00e1y m\u00f3c, nh\u1eadp h\u00e0ng theo PO, xu\u1ea5t chuy\u1ec3n h\u00e0ng qua si\u00eau th\u1ecb theo l\u1ec7nh.<\/p>\n

    L\u1eafp \u0111\u1eb7t qua h\u1ec7 th\u1ed1ng, nh\u00e2n vi\u00ean ph\u1ea3i ch\u1ee5p h\u00ecnh h\u00e0ng \u0111\u01b0\u1ee3c giao, giao xong ph\u1ea3i ch\u1ee5p h\u00ecnh s\u1ea3n ph\u1ea9m ho\u00e0n th\u00e0nh \u0111\u1ec3 c\u00f4ng ty c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t nh\u00e2n vi\u00ean \u0111\u00e3 l\u00e0m t\u1ed1t ch\u01b0a, theo d\u00f5i ch\u1eb7t ch\u1ebd t\u1eebng c\u00f4ng \u0111o\u1ea1n, bi\u1ebft \u0111\u01b0\u1ee3c giao tr\u1ec5 hay kh\u00f4ng.<\/p>\n

    CR3: T\u0103ng t\u1ec9 l\u1ec7 xu\u1ea5t th\u00e0nh c\u00f4ng: kh\u00e1ch ch\u1ed1t mua r\u1ed3i m\u00e0 sao ch\u01b0a giao \/ h\u1ee7y<\/p>\n

    \u2022 Nguy\u00ean nh\u00e2n th\u01b0\u1eddng g\u1eb7p<\/p>\n

    \u2022 Si\u00eau th\u1ecb QU\u00caN: \u0110\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ea9y xu\u1ed1ng si\u00eau th\u1ecb (kh\u00e1ch gh\u00e9 l\u1ea5y), \u0111\u1ebfn ng\u00e0y h\u1eb9n gh\u00e9 kh\u00e1ch kh\u00f4ng gh\u00e9, si\u00eau th\u1ecb qu\u00ean li\u00ean h\u1ec7.<\/p>\n

    \u2022 T\u1ed3n kho \u1ea3o: \u0110\u1ebfn l\u00fac \u0111i giao ph\u00e1t hi\u1ec7n s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u1ee7 ph\u1ea9m ch\u1ea5t giao (m\u00f3p m\u00e9o, b\u1ee5i b\u1eb7m, h\u1ed9p r\u00e1ch\u2026) \u2013> ph\u1ea3i alo l\u1ea1i xin l\u1ed7i kh\u00e1ch.<\/p>\n

    \u2022 Giao h\u00e0ng l\u00e2u: v\u1edbi h\u00e0ng chuy\u1ec3n t\u1eeb n\u01a1i kh\u00e1c v\u1ec1, n\u1ebfu qu\u00e1 ng\u00e0y kh\u00f4ng xu\u1ea5t \u0111\u01a1n h\u00e0ng th\u00ec h\u1ec7 th\u1ed1ng s\u1ebd kh\u00f4ng gi\u1eef l\u1ea1i<\/p>\n

    \u2022 Gi\u00e1 + Khuy\u1ebfn m\u00e3i \u1edf th\u1eddi \u0111i\u1ec3m mua. Kh\u00e1ch m\u1ea5t gi\u00e1 t\u1ed1t, qu\u00e0 ngon \u2013> Khi\u1ebfu n\u1ea1i ho\u1eb7c h\u1ee7y \u0111\u01a1n h\u00e0ng<\/p>\n

    Nhi\u1ec1u b\u00ean th\u01b0\u1eddng \u0111\u1ed5 ti\u1ec1n v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u00ecm c\u00e1ch t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng \u0111\u1ea7u v\u00e0o m\u00e0 \u00edt \u0111\u1ec3 \u00fd l\u00e0 c\u01a1 h\u1ed9i t\u0103ng doanh thu n\u1eb1m r\u1ea5t nhi\u1ec1u \u1edf v\u00e0 N\u1ebfu doanh nghi\u1ec7p s\u00e2u s\u00e1t, c\u00f3 th\u1ec3 t\u00ecm ra nhi\u1ec1u CR (4-5-6-7\u2026) kh\u00e1c \u0111\u1ec3 t\u1ed1i \u01b0u v\u1eadn h\u00e0nh v\u00e0 n\u00e2ng cao t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

    M\u00f4 h\u00ecnh O2O<\/h3>\n

    Kh\u00e1i ni\u1ec7m<\/p>\n

    \u2022 G\u1ee3i \u00fd si\u00eau th\u1ecb c\u00f3 h\u00e0ng tr\u01b0ng b\u00e0y g\u1ea7n khu v\u1ef1c kh\u00e1ch nh\u1ea5t<\/p>\n

    \u2022 Kh\u00e1ch \u0111\u1eb7t web, ch\u1ecdn h\u00ecnh th\u1ee9c Gh\u00e9 si\u00eau th\u1ecb l\u1ea5y h\u00e0ng ho\u1eb7c Giao t\u1eadn n\u01a1i<\/p>\n

    \u2022 Khi kh\u00e1ch t\u1edbi si\u00eau th\u1ecb, t\u0103ng c\u01a1 h\u1ed9i Up-sell, Cross-sell (VD Ph\u1ee5 ki\u1ec7n, gia d\u1ee5ng, \u0111\u1ed3 d\u00f9ng gia \u0111\u00ecnh)
    \n\u0110\u1ec3 O2O v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3 c\u1ea7n:<\/p>\n

    M\u00f4 h\u00ecnh O2O c\u1ea7n g\u00ec \u0111\u1ec3 v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3?<\/h3>\n

    \"\"<\/p>\n

    \u2022 X\u00e2y ch\u00ednh s\u00e1ch r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch t\u00ednh th\u01b0\u1edfng, doanh thu cho Online v\u00e0 cho t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean d\u01b0\u1edbi offline th\u1ecb tham gia v\u00e0o vi\u1ec7c ph\u1ee5c v\u1ee5 1 \u0111\u01a1n h\u00e0ng: t\u1ea1o \u0111\u1ed9ng l\u1ef1c v\u00e0 mang \u0111\u1ebfn s\u1ef1 c\u00f4ng b\u1eb1ng<\/p>\n

    \u2022 X\u00e2y c\u00f4ng c\u1ee5 v\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ec3 b\u1ea3o \u0111\u1ea3m kh\u00e1ch online \u0111\u01b0\u1ee3c si\u00eau th\u1ecb ph\u1ee5c v\u1ee5 v\u1edbi Integrity (VD quy tr\u00ecnh Follow \u0111\u01a1n h\u00e0ng)<\/p>\n

    \u2022 Online Leader c\u1ea7n th\u01b0\u1eddng xuy\u00ean l\u1eafng nghe c\u00e1c chia s\u1ebb c\u1ee7a si\u00eau th\u1ecb \u0111\u1ec3 t\u1ed1i \u01b0u quy tr\u00ecnh<\/p>\n

    \u2022 VD1: c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i khung gi\u1edd h\u1eb9n giao tr\u00ean web \u0111\u1ec3 tr\u00e1nh cho vi\u1ec7c si\u00eau th\u1ecb ph\u1ea3i \u0111i giao \u1edf khung gi\u1edd cao \u0111i\u1ec3m (kh\u00f4ng \u0111\u1ee7 t\u1ea3i ph\u1ee5c v\u1ee5 d\u01b0\u1edbi si\u00eau th\u1ecb)<\/p>\n

    \u2022 VD2: m\u1ed9t \u0111\u01a1n h\u00e0ng 2 s\u1ea3n ph\u1ea9m b\u1ecb t\u00e1ch th\u00e0nh 2 \u0111\u01a1n (do t\u1ed3n kho kh\u00f4ng \u0111\u1ee7): 1 si\u00eau th\u1ecb giao g\u1ea7n, 1 si\u00eau th\u1ecb \u0111i xa 20km ch\u1ec9 \u0111\u1ec3 giao m\u1ed9t b\u1ed9 mu\u1ed7ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Th\u1ebf gi\u1edbi di \u0111\u1ed9ng nhanh ch\u00f3ng n\u1ed5i l\u00ean nh\u01b0 nh\u00e0 b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam. C\u00f3 qu\u00e1 nhi\u1ec1u th\u1ee9 \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb v\u00ed d\u1ee5 th\u00fa v\u1ecb n\u00e0y. Sau \u0111\u00e2y l\u00e0 b\u00e0i vi\u1ebft chia s\u1ebb case study chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ng\u00e0nh b\u00e1n l\u1ebb c\u1ee7a Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng. C\u00f3 ba m\u1ea3ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217,210],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5170"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5170"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5170\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}