{"id":51708,"date":"2023-12-20T01:09:27","date_gmt":"2023-12-19T18:09:27","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-nguyen-tac-quan-ly-du-lieu-khach-hang-hieu-qua.html"},"modified":"2023-12-20T01:09:27","modified_gmt":"2023-12-19T18:09:27","slug":"cac-nguyen-tac-quan-ly-du-lieu-khach-hang-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-nguyen-tac-quan-ly-du-lieu-khach-hang-hieu-qua.html","title":{"rendered":"C\u00e1c nguy\u00ean t\u1eafc qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
\n

D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 ngu\u1ed3n t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t c\u1ee7a b\u1ea5t k\u1ef3 m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng n\u00e0o. N\u00f3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng kh\u00f4ng th\u1ec3 thi\u1ebfu trong qu\u00e1 tr\u00ecnh \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p, b\u1edfi c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ec1u d\u1ef1a tr\u00ean c\u01a1 s\u1edf c\u00f3 c\u0103n c\u1ee9 t\u1eeb d\u1eef li\u1ec7u. Do \u0111\u00f3, vi\u1ec7c qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 s\u1ebd l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 lu\u00f4n \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u0111\u1eb7c bi\u1ec7t quan t\u00e2m.\u00a0<\/strong><\/span><\/p>\n

D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?\u00a0<\/b><\/span><\/h2>\n

D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e0 th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng qua qu\u00e1 tr\u00ecnh theo d\u00f5i v\u00e0 thu th\u1eadp, ho\u1eb7c c\u00f3 th\u1ec3 do kh\u00e1ch h\u00e0ng cung c\u1ea5p trong qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p.<\/span><\/p>\n

\"D\u1eef<\/p>\n

D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/span><\/p>\n<\/div>\n

Tr\u01b0\u1edbc khi c\u00f3 m\u00e1y t\u00ednh v\u00e0 internet, d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c thu th\u1eadp m\u1ed9t c\u00e1ch kh\u00e1 th\u1ee7 c\u00f4ng v\u00e0 th\u1eadm ch\u00ed l\u00e0 r\u1ea5t \u00edt. Tuy nhi\u00ean, trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay, nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp ng\u00e0y c\u00e0ng nhi\u1ec1u v\u00e0 r\u1ea5t kh\u00f3 \u0111\u1ec3 ki\u1ec3m so\u00e1t hay ph\u00e2n t\u00edch ch\u00fang. Ch\u00ednh \u0111i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 c\u1ea7n thi\u1ebft ph\u1ea3i \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc, quy t\u1eafc trong qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ph\u00e1t huy t\u1ed1i \u0111a vai tr\u00f2 c\u1ee7a n\u00f3, \u0111\u1ea9y m\u1ea1nh qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3 v\u00e0 nhanh ch\u00f3ng.<\/span><\/p>\n

7 Nguy\u00ean t\u1eafc qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/b><\/span><\/h2>\n

Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea c\u1ee7a IBM, kho\u1ea3ng 83% doanh nghi\u1ec7p s\u1ebd g\u1eb7p ph\u1ea3i t\u00ecnh tr\u1ea1ng d\u1eef li\u1ec7u l\u1ed7i ho\u1eb7c d\u1eef li\u1ec7u kh\u00f4ng ch\u00ednh x\u00e1c. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a r\u1eb1ng qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Do \u0111\u00f3, \u0111\u1ec3 c\u1ea3i thi\u1ec7n v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c nguy\u00ean t\u1eafc qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng nh\u01b0 sau:<\/span><\/p>\n

X\u00e1c \u0111\u1ecbnh vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi tham gia qu\u1ea3n l\u00fd d\u1eef li\u1ec7u<\/b><\/span><\/h3>\n

Theo Brenda Reeb, c\u1ed1 v\u1ea5n qu\u1ea3n l\u00fd d\u1eef li\u1ec7u c\u1ea5p cao t\u1ea1i IData Incorporated, vi\u1ec7c qu\u1ea3n l\u00fd d\u1eef li\u1ec7u ph\u1ea3i l\u00e0 n\u1ed7 l\u1ef1c chung c\u1ee7a c\u1ea3 t\u1eadp th\u1ec3 v\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd \u0111\u1ea3m nh\u1eadn m\u1ed9t vai tr\u00f2 nh\u1ea5t \u0111\u1ecbnh, tuy nhi\u00ean ch\u00fang s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1eabn nhau. Do \u0111\u00f3 m\u00e0 d\u1ef1a theo nguy\u00ean t\u1eafc n\u00e0y, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 vai tr\u00f2 c\u1ee7a c\u00e1c ch\u1ee7 th\u1ec3 sau:<\/span><\/p>\n

    \n
  • Ch\u1ee7 s\u1edf h\u1eefu d\u1eef li\u1ec7u:<\/b> ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 vi\u1ec7c qu\u1ea3n l\u00fd d\u1eef li\u1ec7u, l\u00e0 ng\u01b0\u1eddi c\u00f3 th\u1ea9m quy\u1ec1n quy\u1ebft \u0111\u1ecbnh c\u00e1c ch\u1ee7 th\u1ec3 ti\u1ebfp theo c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00f3 hay kh\u00f4ng.\u00a0<\/span><\/span><\/li>\n
  • Ng\u01b0\u1eddi qu\u1ea3n l\u00fd d\u1eef li\u1ec7u: <\/b>ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 vi\u1ec7c ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u00fd ngh\u0129a c\u1ee7a d\u1eef li\u1ec7u.<\/span><\/span><\/li>\n
  • Ng\u01b0\u1eddi gi\u00e1m s\u00e1t d\u1eef li\u1ec7u:<\/b> ch\u1ecbu tr\u00e1ch nhi\u1ec7m b\u1ea3o m\u1eadt, l\u01b0u tr\u1eef v\u00e0 ph\u1ee5c h\u1ed3i d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 ch\u1ee7 th\u1ec3 kh\u00f4ng tr\u1ef1c ti\u1ebfp s\u1eed d\u1ee5ng hay ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u00e0 l\u00e0 ng\u01b0\u1eddi thi\u1ebft l\u1eadp, x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u \u0111\u1ec3 cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 ngu\u1ed3n d\u1eef li\u1ec7u cho c\u00e1c ch\u1ee7 th\u1ec3 kh\u00e1c c\u00f3 th\u1ec3 truy c\u1eadp s\u1eed d\u1ee5ng.\u00a0<\/span><\/span><\/li>\n
  • Nh\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/b> \u0111\u01b0\u1ee3c coi l\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng d\u1eef li\u1ec7u, h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u th\u00f4 ho\u1eb7c d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c chu\u1ea9n ho\u00e1 c\u00f3 ngh\u0129a.<\/span><\/span><\/li>\n<\/ul>\n

    Nh\u01b0 v\u1eady, khi m\u1ed7i m\u1ed9t ch\u1ee7 th\u1ec3 hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c vai tr\u00f2, nhi\u1ec7m v\u1ee5 c\u1ee7a m\u00ecnh th\u00ec h\u1ecd m\u1edbi c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh t\u1ed1t c\u00f4ng vi\u1ec7c, t\u1eeb \u0111\u00f3 vi\u1ec7c qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng s\u1ebd tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

    Thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u<\/b><\/span><\/h3>\n

    Tr\u01b0\u1edbc khi b\u01b0\u1edbc v\u00e0o thi\u1ebft k\u1ebf c\u1ea5u tr\u00fac h\u1ec7 th\u1ed1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u, ch\u00fang ta c\u1ea7n ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea7u v\u00e0o v\u00e0 \u0111\u1ea7u ra c\u1ee7a d\u1eef li\u1ec7u. D\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o v\u00e0 \u0111\u1ea7u ra th\u00f4ng th\u01b0\u1eddng s\u1ebd s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nh\u01b0 CRM (Customer Relationship Management), CDP (Customer Data Platform) ho\u1eb7c DMP (Data Management Platform).<\/span><\/p>\n

    V\u1edbi c\u1ea5u tr\u00fac li\u00ean k\u1ebft c\u1ee7a h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u, s\u1ebd c\u00f3 2 c\u00e1ch \u0111\u1ec3 truy c\u1eadp ngu\u1ed3n d\u1eef li\u1ec7u:<\/span><\/p>\n

      \n
    • C\u00e1ch truy c\u1eadp d\u1eef li\u1ec7u t\u1eadp trung: l\u01b0\u1ee3ng d\u1eef li\u1ec7u s\u1ebd ch\u1ec9 \u0111\u01b0\u1ee3c truy c\u1eadp \u1edf 1 h\u1ec7 th\u1ed1ng trung t\u00e2m d\u1eef li\u1ec7u duy nh\u1ea5t.<\/span><\/li>\n
    • C\u00e1ch truy c\u1eadp d\u1eef li\u1ec7u phi t\u1eadp trung: l\u01b0\u1ee3ng d\u1eef li\u1ec7u c\u00f3 m\u1eb7t \u1edf c\u00e1c h\u1ec7 th\u1ed1ng v\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i, trao \u0111\u1ed5i v\u1edbi nhau \u0111\u1ec3 l\u1ea5y th\u00f4ng tin c\u1ea7n thi\u1ebft.<\/span><\/li>\n<\/ul>\n
      \"Thi\u1ebft<\/p>\n

      Thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u trong qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/span><\/p>\n<\/div>\n

      Ngo\u00e0i ra, trong nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u n\u00e0y, ch\u00fang ta c\u0169ng c\u1ea7n thi\u1ebft k\u1ebf d\u1eef li\u1ec7u \u0111\u1ed3ng b\u1ed9 ho\u00e1. C\u00f3 3 c\u00e1ch thi\u1ebft k\u1ebf c\u1ea5u tr\u00fac \u0111\u1ed3ng b\u1ed9 ho\u00e1 d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn l\u00e0:\u00a0<\/span><\/p>\n

        \n
      • \u0110\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u d\u1ea1ng h\u1ee3p nh\u1ea5t: d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a \u0111\u1ebfn n\u01a1i l\u01b0u tr\u1eef t\u1ea1i m\u1ed9t h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u ch\u00ednh v\u00e0 c\u00e1c ngu\u1ed3n n\u00e0y c\u00f3 th\u1ec3 xem th\u00f4ng tin d\u01b0\u1edbi d\u1ea1ng t\u1ed5ng h\u1ee3p, tuy nhi\u00ean l\u01b0\u1ee3ng d\u1eef li\u1ec7u n\u00e0y s\u1ebd kh\u00f4ng th\u1ec3 chuy\u1ec3n l\u1ea1i h\u1ec7 th\u1ed1ng ngu\u1ed3n ban \u0111\u1ea7u.<\/span><\/li>\n
      • \u0110\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u d\u1ea1ng t\u1ed3n t\u1ea1i ho\u1eb7c lai gh\u00e9p: d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a \u0111\u1ebfn trung t\u00e2m l\u01b0u tr\u1eef ch\u00ednh v\u00e0 c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt d\u1eef li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi li\u00ean t\u1ee5c \u0111\u1ebfn c\u00e1c h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u ngu\u1ed3n n\u00e0y.<\/span><\/li>\n
      • \u0110\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u d\u1ea1ng t\u1eadp trung: t\u01b0\u01a1ng t\u1ef1 v\u1edbi d\u1eef li\u1ec7u d\u1ea1ng h\u1ee3p nh\u1ea5t, tuy nhi\u00ean h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u ngu\u1ed3n c\u00f3 th\u1ec3 truy c\u1eadp d\u1eef li\u1ec7u t\u1eeb trung t\u00e2m l\u01b0u tr\u1eef khi c\u1ea7n.<\/span><\/li>\n<\/ul>\n

        Ch\u1ec9 t\u1eadp trung v\u00e0o d\u1eef li\u1ec7u quan tr\u1ecdng<\/b><\/span><\/h3>\n

        Vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u kh\u00f4ng c\u1ea7n thi\u1ebft c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng qu\u00e1 t\u1ea3i d\u1eef li\u1ec7u khi l\u01b0u tr\u1eef, \u0111\u1ed3ng th\u1eddi vi\u1ec7c n\u00e0y c\u0169ng khi\u1ebfn b\u1ea1n t\u1ed1n nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c. Do v\u1eady, b\u1ea1n ch\u1ec9 n\u00ean thu th\u1eadp c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ee7 cho nhu c\u1ea7u s\u1eed d\u1ee5ng c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

        3 C\u00e2u h\u1ecfi d\u01b0\u1edbi \u0111\u00e2y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00e2n nh\u1eafc xem lo\u1ea1i d\u1eef li\u1ec7u n\u00e0y c\u00f3 n\u00ean thu th\u1eadp hay kh\u00f4ng:<\/span><\/p>\n

          \n
        • Ai s\u1ebd l\u00e0 ng\u01b0\u1eddi c\u1ea7n lo\u1ea1i d\u1eef li\u1ec7u n\u00e0y?<\/span><\/li>\n
        • N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 l\u00e0m g\u00ec v\u00e0 trong tr\u01b0\u1eddng h\u1ee3p n\u00e0o?<\/span><\/li>\n
        • N\u1ebfu b\u1ea1n kh\u00f4ng thu th\u1eadp d\u1eef li\u1ec7u n\u00e0y, li\u1ec7u doanh nghi\u1ec7p b\u1ea1n v\u1eabn ti\u1ebfp t\u1ee5c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 c\u0169 \u0111\u01b0\u1ee3c kh\u00f4ng?<\/span><\/li>\n<\/ul>\n

          \u0110o l\u01b0\u1eddng v\u00e0 qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u\u00a0<\/b><\/span><\/h3>\n

          M\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh \u0111\u00e1nh gi\u00e1 n\u0103ng su\u1ea5t hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c qu\u1ea3n l\u00fd d\u1eef li\u1ec7u \u0111\u00f3 ch\u00ednh l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a d\u1eef li\u1ec7u. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a d\u1eef li\u1ec7u l\u1ed7i cho th\u1ea5y kh\u00e2u qu\u1ea3n l\u00fd d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p v\u1eabn c\u00f2n ch\u01b0a \u0111\u01b0\u1ee3c ch\u1eb7t ch\u1ebd v\u00e0 th\u1ed1ng nh\u1ea5t. H\u01a1n n\u1eefa, l\u01b0\u1ee3ng d\u1eef li\u1ec7u k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u0103ng su\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c. Do \u0111\u00f3, \u0111\u1ec3 qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u t\u1ed1t, b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m s\u1ea1ch v\u00e0 chu\u1ea9n ho\u00e1 d\u1eef li\u1ec7u v\u1edbi c\u00e1c c\u00e1ch sau \u0111\u00e2y:<\/span><\/p>\n

            \n
          • S\u00e0ng l\u1ecdc l\u1ea1i h\u1ed3 s\u01a1 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 tr\u1ea1ng th\u00e1i hi\u1ec7n t\u1ea1i c\u1ee7a d\u1eef li\u1ec7u \u0111ang \u1edf m\u1ee9c \u0111\u1ed9 ch\u00ednh x\u00e1c n\u00e0o, v\u00ed d\u1ee5 \u0111\u1ecba ch\u1ec9 email c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 thay \u0111\u1ed5i th\u00ec m\u1ee9c \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng n\u00e0y c\u0169ng \u0111\u00e3 gi\u1ea3m xu\u1ed1ng.<\/span><\/li>\n
          • \u0110\u1ed3ng b\u1ed9 c\u00e1c k\u1ef9 thu\u1eadt chu\u1ea9n ho\u00e1 v\u00e0 l\u00e0m s\u1ea1ch d\u1eef li\u1ec7u tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n li\u00ean k\u1ebft v\u1edbi h\u1ec7 th\u1ed1ng.\u00a0<\/span><\/li>\n
          • H\u1ee3p nh\u1ea5t d\u1eef li\u1ec7u tr\u00f9ng l\u1eb7p v\u00e0 th\u1ef1c hi\u1ec7n thao t\u00e1c ki\u1ec3m tra, ch\u1ec9nh s\u1eeda d\u1eef li\u1ec7u theo th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/span><\/li>\n<\/ul>\n

            Sau khi \u0111\u00e3 l\u00e0m s\u1ea1ch v\u00e0 chu\u1ea9n ho\u00e1 d\u1eef li\u1ec7u th\u00ec \u0111o l\u01b0\u1eddng d\u1eef li\u1ec7u s\u1ebd l\u00e0 m\u1ed9t thao t\u00e1c quan tr\u1ecdng ti\u1ebfp theo, c\u1ee5 th\u1ec3 c\u00e1c ch\u1ec9 s\u1ed1 sau c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 l\u1ea1i m\u1ee9c \u0111\u1ed9 c\u1ea7n thi\u1ebft c\u1ee7a d\u1eef li\u1ec7u:<\/span><\/p>\n

              \n
            • \u0110\u1ed9 ch\u00ednh x\u00e1c v\u00e0 t\u00ednh x\u00e1c th\u1ef1c: d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 v\u00e0 l\u01b0u tr\u1eef c\u00f3 gi\u1ed1ng v\u1edbi th\u1ef1c t\u1ebf, t\u00ednh x\u00e1c th\u1ef1c cao hay kh\u00f4ng.<\/span><\/li>\n
            • T\u00ednh \u0111\u1ea7y \u0111\u1ee7: d\u1eef li\u1ec7u s\u1ebd \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c th\u00f4ng tin v\u00e0 nhu c\u1ea7u khi c\u1ea7n thi\u1ebft c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n
            • T\u00ednh nh\u1ea5t qu\u00e1n: d\u1eef li\u1ec7u \u0111\u00fang m\u1eabu, \u0111\u00fang \u0111\u1ecbnh d\u1ea1ng v\u00e0 gi\u1ed1ng nhau v\u1ec1 c\u00e1ch bi\u1ec3u th\u1ecb th\u00f4ng tin tr\u00ean c\u00e1c h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u kh\u00e1c nhau.<\/span><\/li>\n
            • Kh\u1ea3 n\u0103ng nh\u1eadn d\u1ea1ng: d\u1eef li\u1ec7u l\u00e0 duy nh\u1ea5t, c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m nh\u1eadn di\u1ec7n, kh\u00f4ng ch\u1ee9a c\u00e1c b\u1ea3n sao hay t\u00ecnh tr\u1ea1ng tr\u00f9ng d\u1eef li\u1ec7u,\u2026<\/span><\/li>\n<\/ul>\n

              Nguy\u00ean t\u1eafc b\u1ea3o m\u1eadt d\u1eef li\u1ec7u\u00a0<\/b><\/span><\/h3>\n

              T\u1ea1i Hoa K\u1ef3, c\u00e1c c\u00f4ng ty s\u1ebd ph\u1ea3i tr\u1ea3 7.910.000 \u0111\u00f4 la n\u1ebfu vi ph\u1ea1m ti\u00eau chu\u1ea9n v\u1ec1 quy \u0111\u1ecbnh b\u1ea3o m\u1eadt d\u1eef li\u1ec7u. T\u01b0\u01a1ng t\u1ef1 t\u1ea1i Canada l\u00e0 4.740.000 \u0111\u00f4 la, t\u1ea1i \u0110\u1ee9c l\u00e0 4.670.000 \u0111\u00f4 la v\u00e0 c\u00e1c qu\u1ed1c gia kh\u00e1c \u0111\u1ec1u ph\u1ea3i chi tr\u1ea3 c\u00e1c kho\u1ea3n chi ph\u00ed l\u1edbn li\u00ean quan \u0111\u1ebfn b\u1ea3o m\u1eadt d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.\u00a0 \u0110i\u1ec1u n\u00e0y c\u0169ng c\u00f3 ngh\u0129a r\u1eb1ng nguy\u00ean t\u1eafc b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ed9i dung quan tr\u1ecdng c\u1ee7a vi\u1ec7c qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. B\u1ea5t k\u1ec3 b\u1ea1n c\u00f3 \u0111ang thu th\u1eadp lo\u1ea1i d\u1eef li\u1ec7u n\u00e0o th\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u1eabn mu\u1ed1n bi\u1ebft r\u1eb1ng c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn h\u1ecd \u0111\u1ec1u s\u1ebd \u0111\u01b0\u1ee3c b\u1ea3o m\u1eadt m\u1ed9t c\u00e1ch an to\u00e0n. Do \u0111\u00f3, khi tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 b\u1ea3o v\u1ec7 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh kh\u1ecfi c\u00e1c thi\u1ec7t h\u1ea1i v\u1ec1 t\u00e0i ch\u00ednh hay uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

              \"B\u1ea3o<\/p>\n

              B\u1ea3ng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea li\u00ean quan \u0111\u1ebfn kho\u1ea3n chi ph\u00ed ph\u1ea3i tr\u1ea3 cho vi\u1ec7c vi ph\u1ea1m ti\u00eau chu\u1ea9n v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u (Ngu\u1ed3n: IBM)<\/span><\/p>\n<\/div>\n

              M\u1ed9t s\u1ed1 c\u00e1ch l\u00e0m hi\u1ec7u qu\u1ea3 \u0111\u1ec3 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u:<\/span><\/p>\n

                \n
              • Th\u01b0\u1eddng xuy\u00ean th\u1ef1c hi\u1ec7n ki\u1ec3m tra b\u1ea3o m\u1eadt theo \u0111\u1ecbnh k\u1ef3 th\u00e1ng\/ qu\u00fd\/ n\u0103m<\/span><\/li>\n
              • H\u1ea1n ch\u1ebf c\u1ea5p quy\u1ec1n truy c\u1eadp d\u1eef li\u1ec7u qu\u00e1 nhi\u1ec1u v\u00e0 t\u1ea1o m\u1ed9t b\u1ea3n sao l\u01b0u<\/span><\/li>\n
              • Thi\u1ebft k\u1ebf m\u1eadt kh\u1ea9u \u0111\u1ee7 m\u1ea1nh<\/span><\/li>\n
              • S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u00e3 ho\u00e1 d\u1eef li\u1ec7u \u0111\u1ec3 l\u01b0u tr\u1eef<\/span><\/li>\n<\/ul>\n

                Tr\u00e1nh c\u00e1c silo v\u1ec1 d\u1eef li\u1ec7u\u00a0<\/b><\/span><\/h3>\n

                Silo d\u1eef li\u1ec7u l\u00e0 t\u00ecnh tr\u1ea1ng d\u1eef li\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c chia s\u1ebb v\u00e0 k\u1ebft n\u1ed1i v\u1edbi h\u1ec7 th\u1ed1ng, lo\u1ea1i d\u1eef li\u1ec7u n\u00e0y b\u1ecb c\u00f4 l\u1eadp v\u00e0 ch\u1ec9 c\u00f3 m\u1ed9t ph\u00f2ng ban ho\u1eb7c m\u1ed9t b\u1ed9 ph\u1eadn nh\u1ea5t \u0111\u1ecbnh m\u1edbi c\u00f3 th\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c. Gi\u1ea3 s\u1eed, ph\u00f2ng ban d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng mu\u1ed1n truy c\u1eadp th\u00f4ng tin ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0ng kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c, \u0111\u00f3 ch\u00ednh l\u00e0 do nguy\u00ean nh\u00e2n c\u1ee7a t\u00ecnh tr\u1ea1ng silo d\u1eef li\u1ec7u.\u00a0<\/span><\/p>\n

                Do v\u1eady, \u0111\u1ec3 c\u00e1c ph\u00f2ng ban trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ed9ng t\u00e1c hi\u1ec7u qu\u1ea3 v\u00e0 linh ho\u1ea1t trong c\u00f4ng vi\u1ec7c th\u00ec b\u1ea1n c\u1ea7n thi\u1ebft ph\u1ea3i t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd chung v\u1ec1 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 tr\u00e1nh c\u00e1c silo d\u1eef li\u1ec7u.\u00a0<\/span><\/p>\n

                Tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n v\u1ec1 d\u1eef li\u1ec7u\u00a0<\/b><\/span><\/h3>\n

                V\u1edbi nguy\u00ean t\u1eafc n\u00e0y, b\u1ea1n s\u1ebd ph\u1ea3i tu\u00e2n theo c\u00e1c ti\u00eau chu\u1ea9n v\u1ec1 d\u1eef li\u1ec7u nh\u01b0 HIPAA (\u200b\u200bHealth Insurance Portability and Accountability Act), CCPA (California Consumer Privacy Act), GDPR (General Data Protection Regulation),.. \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c b\u1ea3o m\u1eadt m\u1ed9t c\u00e1ch tuy\u1ec7t \u0111\u1ed1i. Ngo\u00e0i ra, ch\u1ee7 s\u1edf h\u1eefu d\u1eef li\u1ec7u c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng thi\u1ebft l\u1eadp:\u00a0<\/span><\/p>\n

                  \n
                • C\u00e1c quy\u1ec1n s\u1edf h\u1eefu nh\u01b0 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7, quy\u1ec1n s\u1edf h\u1eefu d\u1eef li\u1ec7u,\u2026<\/span><\/li>\n
                • Th\u1ef1c hi\u1ec7n c\u00e1c ch\u00ednh s\u00e1ch, ho\u1ea1t \u0111\u1ed9ng v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u theo quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt.<\/span><\/li>\n
                • S\u1eed d\u1ee5ng c\u00e1c \u0111i\u1ec1u kho\u1ea3n r\u00f5 r\u00e0ng, minh b\u1ea1ch \u0111\u1ed1i v\u1edbi c\u00e1c th\u1ecfa thu\u1eadn v\u1ec1 chia s\u1ebb, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u.<\/span><\/li>\n<\/ul>\n

                  Nh\u01b0 v\u1eady, \u0111\u1ec3 <\/span>qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/b> hi\u1ec7u qu\u1ea3 kh\u00f4ng ph\u1ea3i l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a ri\u00eang m\u1ed9t c\u00e1 nh\u00e2n n\u00e0o m\u00e0 l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a c\u1ea3 m\u1ed9t t\u1eadp th\u1ec3, m\u1ed9t t\u1ed5 ch\u1ee9c. Do v\u1eady, c\u1ea7n thi\u1ebft ph\u1ea3i c\u00f3 s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 tin t\u01b0\u1edfng l\u1eabn nhau gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam c\u00e1c ngu\u1ed3n cung c\u1ea5p c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng uy t\u00edn hi\u1ec7n nay.<\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                  D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 ngu\u1ed3n t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t c\u1ee7a b\u1ea5t k\u1ef3 m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng n\u00e0o. N\u00f3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng kh\u00f4ng th\u1ec3 thi\u1ebfu trong qu\u00e1 tr\u00ecnh \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p, b\u1edfi c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ec1u d\u1ef1a tr\u00ean c\u01a1 s\u1edf c\u00f3 c\u0103n c\u1ee9 t\u1eeb d\u1eef li\u1ec7u. Do \u0111\u00f3, vi\u1ec7c qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 s\u1ebd l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 lu\u00f4n \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u0111\u1eb7c bi\u1ec7t quan t\u00e2m.\u00a0<\/strong><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51708"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51708"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51708\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}