{"id":51715,"date":"2023-12-20T01:10:44","date_gmt":"2023-12-19T18:10:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/kham-pha-vong-doi-khach-hang-tiem-nang.html"},"modified":"2023-12-20T01:10:44","modified_gmt":"2023-12-19T18:10:44","slug":"kham-pha-vong-doi-khach-hang-tiem-nang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/kham-pha-vong-doi-khach-hang-tiem-nang.html","title":{"rendered":"Kh\u00e1m ph\u00e1 v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng"},"content":{"rendered":"
\n

Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 bi\u1ec3u hi\u1ec7n quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, tuy nhi\u00ean, h\u1ecd ch\u01b0a ho\u00e0n to\u00e0n quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5. V\u1edbi s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u1edbn, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i qu\u1ea3n l\u00fd v\u00e0 theo d\u00f5i v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. V\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap cho doanh nghi\u1ec7p \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh chuy\u1ec3n h\u00f3a c\u00e1c giai \u0111o\u1ea1n t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

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KH\u00c1I NI\u1ec6M<\/b><\/div>\n
Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n ho\u1eb7c t\u1eadp th\u1ec3 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai, h\u1ecd c\u00f3 s\u1ef1 quan t\u00e2m, nhu c\u1ea7u, n\u0103ng l\u1ef1c hay t\u00e0i ch\u00ednh \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/div>\n<\/div>\n

V\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 g\u00ec?<\/b><\/h2>\n

V\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (lead life cycle) l\u00e0 quy tr\u00ecnh c\u00e1c giai \u0111o\u1ea1n chuy\u1ec3n h\u00f3a t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 (kh\u00e1ch mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p).\u00a0<\/span><\/p>\n

\"V\u00f2ng<\/p>\n

V\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (lead life cycle) l\u00e0 g\u00ec?<\/p>\n<\/div>\n

V\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng bao g\u1ed3m nhi\u1ec1u giai \u0111o\u1ea1n, c\u00e1c giai \u0111o\u1ea1n n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a d\u1ef1a tr\u00ean c\u00e1c h\u00e0nh \u0111\u1ed9ng v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0: c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, c\u00e1ch h\u1ecd \u0111\u0103ng k\u00fd th\u00f4ng tin li\u00ean h\u1ec7, t\u1edbi vi\u1ec7c h\u1ecd y\u00eau c\u1ea7u t\u01b0 v\u1ea5n ho\u1eb7c \u0111\u1eb7t h\u00e0ng \u2026 V\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p cho t\u1eebng giai \u0111o\u1ea1n, gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng v\u00e0 n\u00e2ng cao doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n

C\u00e1c giai \u0111o\u1ea1n c\u1ee7a v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/b><\/h2>\n

C\u00e1c giai \u0111o\u1ea1n c\u1ee7a v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng bao g\u1ed3m:\u00a0<\/span><\/p>\n

    \n
  • Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1ea9n danh (Anonymous prospects)<\/span><\/li>\n
  • Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Lead)<\/span><\/li>\n
  • Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 qua s\u00e0ng l\u1ecdc ti\u1ebfp th\u1ecb (MQL \u2013 Marketing Qualified Lead)<\/span><\/li>\n
  • Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 qua s\u00e0ng l\u1ecdc b\u00e1n h\u00e0ng (SQL \u2013 Sales Qualified Lead)<\/span><\/li>\n
  • C\u01a1 h\u1ed9i b\u00e1n h\u00e0ng \u0111\u00e3 qua s\u00e0ng l\u1ecdc b\u00e1n h\u00e0ng (SQO \u2013 Sales Qualified Opportunity)<\/span><\/li>\n
  • Kh\u00e1ch h\u00e0ng (Customer)<\/span><\/li>\n
  • Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean; b\u00e1n ch\u00e9o, b\u00e1n h\u00e0ng gia t\u0103ng (Repeat customer; cross-sell, upsell)<\/span><\/li>\n<\/ul>\n

    Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1ea9n danh (Anonymous prospects)<\/b><\/h3>\n

    Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1ea9n danh l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean trong v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u01b0a \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh danh t\u00ednh, v\u00e0 doanh nghi\u1ec7p ch\u01b0a c\u00f3 b\u1ea5t k\u1ef3 th\u00f4ng tin li\u00ean l\u1ea1c n\u00e0o v\u1edbi h\u1ecd.<\/span><\/p>\n

    \"Kh\u00e1ch<\/p>\n

    Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1ea9n danh l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean trong v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n<\/div>\n

    \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1ea9n danh l\u00e0 h\u1ecd ch\u01b0a c\u00f3, ho\u1eb7c c\u00f3 th\u1ec3 c\u00f3 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p, nh\u01b0ng ch\u01b0a th\u1ef1c s\u1ef1 c\u00f3 nhu c\u1ea7u mua h\u00e0ng, ho\u1eb7c t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

    Trong giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u00ecm c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1ea9n danh \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi t\u00ecm hi\u1ec3u h\u1ecd v\u00e0 xin th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a h\u1ecd. C\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1ea9n danh th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng bao g\u1ed3m:<\/span><\/p>\n

      \n
    • Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, email marketing, ho\u1eb7c t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/li>\n
    • Cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 t\u0103ng c\u01b0\u1eddng ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/li>\n
    • X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua vi\u1ec7c t\u01b0\u01a1ng t\u00e1c, tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi v\u00e0 cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch.<\/span><\/li>\n
    • T\u1ea1o \u0111\u1ed9ng l\u1ef1c cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u00e0nh \u0111\u1ed9ng b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c th\u1eddi h\u1ea1n gi\u1edbi h\u1ea1n \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n

      Qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp c\u1eadn qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng l\u00e0 nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1ea9n danh. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng n\u00e0y l\u00e0 ti\u1ebfp c\u1eadn, kh\u01a1i g\u1ee3i nhu c\u1ea7u \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, \u0111\u1ed3ng th\u1eddi thu th\u1eadp c\u00e1c th\u00f4ng tin nh\u01b0 insight kh\u00e1ch h\u00e0ng, th\u00f4ng tin li\u00ean h\u1ec7\u2026 \u0111\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sang c\u00e1c giai \u0111o\u1ea1n ti\u1ebfp theo.<\/span><\/p>\n

      Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Lead)<\/b><\/h3>\n

      Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 giai \u0111o\u1ea1n th\u1ee9 hai trong v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u1ea1i giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p, v\u00e0 h\u1ecd \u0111ang ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n

      \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 h\u1ecd \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ed1 th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, \u0111\u00e3 c\u00f3 s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0nh nh\u01b0ng ch\u01b0a x\u00e1c \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m mua h\u00e0ng do ch\u01b0a th\u1ef1c s\u1ef1 c\u1ea3m th\u1ea5y c\u1ea7n, ho\u1eb7c ch\u01b0a c\u00f3 \u0111\u1ed9ng l\u1ef1c \u0111\u1ee7 l\u1edbn \u0111\u1ec3 h\u1ecd quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ngay l\u1eadp t\u1ee9c.<\/span><\/p>\n

      \u0110\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 sau:<\/span><\/p>\n

        \n
      • Ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua c\u00e1c k\u00eanh nh\u01b0 email marketing, g\u1ecdi \u0111i\u1ec7n, ho\u1eb7c t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ea1o s\u1ef1 quan t\u00e2m v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
      • Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/li>\n
      • T\u1ea1o nhu c\u1ea7u mua h\u00e0ng b\u1eb1ng c\u00e1ch t\u1ea1o ra \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn v\u00e0 khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 \u0111\u1ed9ng l\u1ef1c mua h\u00e0ng.<\/span><\/li>\n
      • T\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 gi\u1eef li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd ti\u1ebfp t\u1ee5c quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n

        Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 c\u00f3 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p, giai \u0111o\u1ea1n ti\u1ebfp theo s\u1ebd l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 qua s\u00e0ng l\u1ecdc ti\u1ebfp th\u1ecb (MQL) v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 qua s\u00e0ng l\u1ecdc b\u00e1n h\u00e0ng (SQL).<\/span><\/p>\n

        Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 qua s\u00e0ng l\u1ecdc ti\u1ebfp th\u1ecb (MQL \u2013 Marketing Qualified Lead)<\/b><\/h3>\n

        Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 qua s\u00e0ng l\u1ecdc ti\u1ebfp th\u1ecb (Marketing Qualified Lead \u2013 MQL) l\u00e0 giai \u0111o\u1ea1n th\u1ee9 ba trong v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u1ea1i giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c s\u00e0ng l\u1ecdc v\u00e0 x\u00e1c \u0111\u1ecbnh l\u00e0 c\u00f3 ti\u1ec1m n\u0103ng cao \u0111\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c.<\/span><\/p>\n

        \"Kh\u00e1ch<\/p>\n

        Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 qua s\u00e0ng l\u1ecdc ti\u1ebfp th\u1ecb c\u00f3 ti\u1ec1m n\u0103ng cao \u0111\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c<\/p>\n<\/div>\n

        \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 qua s\u00e0ng l\u1ecdc ti\u1ebfp th\u1ecb l\u00e0 h\u1ecd \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p, \u0111\u00e3 t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, c\u00f3 th\u1ec3 \u0111\u00e3 \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin qua email ho\u1eb7c theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

        Doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng sau \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 qua s\u00e0ng l\u1ecdc ti\u1ebfp th\u1ecb th\u00e0nh kh\u00e1ch h\u00e0ng c\u00f3 th\u1ef1c:<\/span><\/p>\n

          \n
        • Ti\u1ebfp t\u1ee5c cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u00e0 h\u1eefu \u00edch v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 t\u1ea1o s\u1ef1 quan t\u00e2m v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
        • \u0110\u01b0a ra c\u00e1c th\u00f4ng tin chi ti\u1ebft v\u1ec1 \u01b0u \u0111i\u1ec3m v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p nh\u1eefng th\u1eafc m\u1eafc v\u00e0 t\u0103ng \u0111\u1ed9 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
        • T\u1ea1o ra c\u00e1c t\u00e0i li\u1ec7u marketing, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ho\u1eb7c c\u00e1c n\u1ed9i dung h\u1ea5p d\u1eabn kh\u00e1c \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c quan t\u00e2m v\u00e0 tham gia.<\/span><\/li>\n
        • Ti\u1ebfp t\u1ee5c t\u01b0\u01a1ng t\u00e1c v\u00e0 gi\u1eef li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd ti\u1ebfp t\u1ee5c quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n

          Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 qua s\u00e0ng l\u1ecdc b\u00e1n h\u00e0ng (SQL \u2013 Sales Qualified Lead)<\/b><\/h3>\n

          Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 qua s\u00e0ng l\u1ecdc b\u00e1n h\u00e0ng (Sales Qualified Lead \u2013 SQL) l\u00e0 giai \u0111o\u1ea1n th\u1ee9 t\u01b0 trong v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u1ea1i giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau ch\u00ed b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00f3 ti\u1ec1m n\u0103ng mua h\u00e0ng.<\/span><\/p>\n

          \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 qua s\u00e0ng l\u1ecdc b\u00e1n h\u00e0ng l\u00e0 h\u1ecd \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ed1 h\u00e0nh \u0111\u1ed9ng th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, c\u00f3 th\u1ec3 l\u00e0 \u0111\u00e3 y\u00eau c\u1ea7u b\u00e1o gi\u00e1 ho\u1eb7c t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, v\u00e0 c\u00f3 s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p \u0111ang nh\u1eafm \u0111\u1ebfn.<\/span><\/p>\n

          \"\u0110\u1ec3<\/p>\n

          \u0110\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng SQO th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c, doanh nghi\u1ec7p c\u1ea7n li\u00ean h\u1ec7 t\u01b0\u01a1ng t\u00e1c, cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin h\u01a1n cho kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

          Doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng sau \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 qua s\u00e0ng l\u1ecdc b\u00e1n h\u00e0ng th\u00e0nh kh\u00e1ch h\u00e0ng c\u00f3 th\u1ef1c:<\/span><\/p>\n

            \n
          • Li\u00ean h\u1ec7 v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd.<\/span><\/li>\n
          • Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/li>\n
          • \u0110\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t, gi\u1ea3i ph\u00e1p v\u00e0 c\u00e1c g\u00f3i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
          • Th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 qua s\u00e0ng l\u1ecdc b\u00e1n h\u00e0ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/li>\n
          • Theo d\u00f5i v\u00e0 ph\u1ea3n h\u1ed3i \u0111\u1ea7y \u0111\u1ee7 v\u00e0 k\u1ecbp th\u1eddi v\u1edbi c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n

            Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 qua s\u00e0ng l\u1ecdc b\u00e1n h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n ti\u1ebfp t\u1ee5c th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng l\u00ean c\u00e1c giai \u0111o\u1ea1n cao h\u01a1n nh\u01b0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng (Sales Qualified Opportunity \u2013 SQO) v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

            Kh\u00e1ch h\u00e0ng c\u00f3 c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng \u0111\u00e3 qua s\u00e0ng l\u1ecdc b\u00e1n h\u00e0ng (SQO \u2013 Sales Qualified Opportunity)<\/b><\/h3>\n

            C\u01a1 h\u1ed9i b\u00e1n h\u00e0ng \u0111\u00e3 qua s\u00e0ng l\u1ecdc b\u00e1n h\u00e0ng (Sales Qualified Opportunity \u2013 SQO) trong v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 giai \u0111o\u1ea1n khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 qua s\u00e0ng l\u1ecdc b\u00e1n h\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng \u0111\u1ec3 b\u00e1n h\u00e0ng. T\u1ea1i giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m v\u00e0 kh\u1ea3 n\u0103ng mua h\u00e0ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n ti\u1ebfp t\u1ee5c duy tr\u00ec t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd \u0111\u1ec3 \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t b\u00e1n h\u00e0ng.<\/span><\/p>\n

            \u0110\u1eb7c \u0111i\u1ec3m kh\u00e1ch h\u00e0ng trong giai \u0111o\u1ea1n n\u00e0y l\u00e0:<\/span><\/p>\n

              \n
            • H\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 c\u00f3 nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng mua h\u00e0ng sau khi \u0111\u00e3 \u0111\u01b0\u1ee3c s\u00e0ng l\u1ecdc b\u1edfi \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng.<\/span><\/li>\n
            • H\u1ecd \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau v\u00e0 c\u00f3 th\u1ec3 \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n
            • H\u1ecd c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 n\u1ebfu doanh nghi\u1ec7p \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p v\u00e0 h\u1ea5p d\u1eabn.<\/span><\/li>\n<\/ul>\n

              V\u00ec v\u1eady, trong giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 sau \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng c\u00f3 c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1:<\/span><\/p>\n

                \n
              • Ti\u1ebfp t\u1ee5c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 m\u1ee5c \u0111\u00edch mua h\u00e0ng c\u1ee7a h\u1ecd.<\/span><\/li>\n
              • Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00e1ch ch\u00fang c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
              • \u0110\u01b0a ra \u0111\u1ec1 xu\u1ea5t b\u00e1n h\u00e0ng t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/li>\n
              • T\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng \u0111\u1ed9 tin c\u1eady v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c ti\u1ebfp theo c\u1ee7a h\u1ecd v\u1edbi doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n

                Kh\u00e1ch h\u00e0ng (Customer)<\/b><\/h3>\n

                Giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng l\u00e0 giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i g\u1ea7n nh\u01b0 cu\u1ed1i c\u00f9ng c\u1ee7a v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, n\u01a1i kh\u00e1ch h\u00e0ng \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110\u1eb7c \u0111i\u1ec3m kh\u00e1ch h\u00e0ng \u0111ang trong giai \u0111o\u1ea1n n\u00e0y:<\/span><\/p>\n

                  \n
                • Kh\u00e1ch h\u00e0ng \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n
                • Kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/span><\/li>\n<\/ul>\n

                  Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1, doanh nghi\u1ec7p v\u1eabn c\u1ea7n duy tr\u00ec c\u00e1c ho\u1ea1t \u0111\u1ed9ng sau \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng:<\/span><\/p>\n

                    \n
                  • T\u1ea1o tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng: Cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111ang mua h\u00e0ng v\u00e0 sau mua h\u00e0ng. D\u1ecbch v\u1ee5 t\u1ed1t v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng sau mua \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o ni\u1ec1m tin v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. Trong giai \u0111o\u1ea1n mua h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng quy tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng v\u00e0 thu\u1eadn ti\u1ec7n, cung c\u1ea5p th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 v\u00e0 r\u00f5 r\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p h\u1ed7 tr\u1ee3 n\u1ebfu kh\u00e1ch h\u00e0ng c\u1ea7n. Sau khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n cung c\u1ea5p h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. N\u1ebfu doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t sau khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua h\u00e0ng, kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u00e0 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n
                  • Duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng: Duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c th\u00f4ng tin v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i m\u1edbi nh\u1ea5t, ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n, \u2026 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y quan t\u00e2m v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed t\u1ed1t.<\/span><\/li>\n
                  • X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u: Doanh nghi\u1ec7p c\u1ea7n ti\u1ebfp t\u1ee5c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y t\u1ef1 h\u00e0o v\u00e0 y\u00ean t\u00e2m khi l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n

                    Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean; b\u00e1n ch\u00e9o, b\u00e1n h\u00e0ng gia t\u0103ng (Repeat customer; cross-sell, upsell)<\/b><\/h3>\n

                    Giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean v\u00e0 b\u00e1n ch\u00e9o (cross-sell) ho\u1eb7c b\u00e1n h\u00e0ng gia t\u0103ng (upsell) l\u00e0 giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng c\u1ee7a quy tr\u00ecnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

                    \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf giai \u0111o\u1ea1n n\u00e0y l\u00e0 h\u1ecd \u0111\u00e3 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00f3 kinh nghi\u1ec7m s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3. H\u1ecd c\u00f3 th\u1ec3 \u0111\u00e3 c\u00f3 quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1c c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp t\u1ee5c mua h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

                    V\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n t\u1eadn d\u1ee5ng s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh. Trong giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p c\u1ea7n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ed9t tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ed3ng th\u1eddi t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng \u0111\u1eb7c bi\u1ec7t nh\u01b0 ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u00e3i \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c mua h\u00e0ng.<\/span><\/p>\n

                    V\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (lead life cycle) l\u00e0 qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb khi kh\u00e1ch h\u00e0ng ch\u01b0a bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u1ebfn khi tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 t\u0103ng c\u01b0\u1eddng \u0111\u00f3ng g\u00f3p cho doanh nghi\u1ec7p. Vi\u1ec7c qu\u1ea3n l\u00fd v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p, t\u1eeb vi\u1ec7c t\u1ed1i \u01b0u chi ph\u00ed marketing, t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng, \u0111\u1ebfn vi\u1ec7c t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh. Do \u0111\u00f3, vi\u1ec7c hi\u1ec3u r\u00f5 v\u00e0 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch ph\u00e2n lo\u1ea1i v\u00e0 \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng theo t\u1eebng giai \u0111o\u1ea1n trong v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu.<\/span><\/p>\n

                    Xem th\u00eam:<\/em><\/strong><\/p>\n

                    V\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00e1c giai \u0111o\u1ea1n trong v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng<\/em><\/strong><\/p>\n

                    T\u0103ng gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng nh\u1edd kh\u00e1c bi\u1ec7t h\u00f3a tr\u1ea3i nghi\u1ec7m<\/em><\/strong><\/p>\n

                    \u0110i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Chinh ph\u1ee5c kh\u00e1ch h\u00e0ng b\u1eb1ng nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m<\/em><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                    Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 bi\u1ec3u hi\u1ec7n quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, tuy nhi\u00ean, h\u1ecd ch\u01b0a ho\u00e0n to\u00e0n quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5. V\u1edbi s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u1edbn, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i qu\u1ea3n l\u00fd v\u00e0 theo d\u00f5i v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. V\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap cho doanh nghi\u1ec7p \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh chuy\u1ec3n h\u00f3a c\u00e1c giai \u0111o\u1ea1n t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51715"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51715"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51715\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}