{"id":51720,"date":"2023-12-20T01:12:13","date_gmt":"2023-12-19T18:12:13","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-cham-soc-khach-hang-tiem-nang-de-chuyen-doi-thanh-khach-hang-thuc-su.html"},"modified":"2023-12-20T01:12:13","modified_gmt":"2023-12-19T18:12:13","slug":"cach-cham-soc-khach-hang-tiem-nang-de-chuyen-doi-thanh-khach-hang-thuc-su","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-cham-soc-khach-hang-tiem-nang-de-chuyen-doi-thanh-khach-hang-thuc-su.html","title":{"rendered":"C\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1"},"content":{"rendered":"
\n

\u0110\u1ec3 t\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean qu\u00fd gi\u00e1 m\u00e0 doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua. Tuy nhi\u00ean, vi\u1ec7c ch\u1ec9 \u0111\u1ee3i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1ef1 t\u00ecm \u0111\u1ebfn m\u00e0 kh\u00f4ng \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t s\u1ef1 l\u00e3ng ph\u00ed t\u00e0i nguy\u00ean. Trong qu\u00e1 tr\u00ecnh n\u00e0y, t\u1ea1o d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 . Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 c\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.<\/span><\/p>\n

\"C\u00e1ch<\/p>\n

C\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1<\/p>\n<\/div>\n

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KH\u00c1I NI\u1ec6M<\/b><\/div>\n
\n

Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Potential Customers) l\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1eb7c nh\u00f3m ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng ho\u1eb7c mu\u1ed1n s\u1edf h\u1eefu c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. \u0110\u1ed3ng th\u1eddi, h\u1ecd c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

Kh\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 v\u00e0 \u0111ang s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u01b0a tr\u1ea3 ti\u1ec1n \u0111\u1ec3 mua c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0ng h\u1ecd c\u00f3 m\u1ed1i quan t\u00e2m \u0111\u1ebfn ch\u00fang. H\u1ecd \u0111ang c\u1ea7n th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u, l\u1ef1a ch\u1ecdn v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u00f3 mua h\u00e0ng hay kh\u00f4ng.<\/p>\n<\/div>\n<\/div>\n

C\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1<\/b><\/h2>\n

Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i nhanh ch\u00f3ng h\u00e0nh \u0111\u1ed9ng v\u00e0 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00f4ng minh \u0111\u1ec3 ph\u1ee5c v\u1ee5 t\u1ed1t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.<\/span><\/p>\n

Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p<\/b><\/h3>\n

Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i v\u00e0o nhi\u1ec1u nh\u00f3m kh\u00e1c nhau. Theo m\u00f4 h\u00ecnh ph\u1ec5u marketing, c\u00f3 th\u1ec3 chia kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf sau:<\/span><\/p>\n

    \n
  • Nh\u00f3m ch\u01b0a bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p ho\u1eb7c ch\u01b0a c\u00f3 \u00fd th\u1ee9c v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/li>\n
  • Nh\u00f3m \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p ho\u1eb7c g\u1eb7p v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/li>\n
  • Nh\u00f3m \u0111ang so s\u00e1nh v\u00e0 l\u1ef1a ch\u1ecdn gi\u1eefa s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p v\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n
  • Nh\u00f3m \u0111\u00e3 mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u1edbi b\u1ea1n.<\/span><\/li>\n<\/ul>\n
    \"Ph\u00e2n<\/p>\n

    Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

    Ho\u1eb7c c\u0169ng c\u00f3 th\u1ec3 ph\u00e2n nh\u00f3m theo c\u00e1c ti\u00eau ch\u00ed nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, s\u1edf th\u00edch, nhu c\u1ea7u s\u1ea3n ph\u1ea9m, khu v\u1ef1c \u0111\u1ecba l\u00fd, v\u00e0 nhi\u1ec1u ti\u00eau ch\u00ed kh\u00e1c \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

    Sau khi ph\u00e2n lo\u1ea1i, ta c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c th\u00f4ng \u0111i\u1ec7p, chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    Vi\u1ec7c t\u1ea1o d\u1ef1ng th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a cho t\u1eebng nh\u00f3m s\u1ebd gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng v\u00e0 chuy\u00ean nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, c\u0169ng gi\u00fap tr\u00e1nh t\u00ecnh tr\u1ea1ng qu\u00e1 t\u1ea3i th\u00f4ng tin cho kh\u00e1ch h\u00e0ng, g\u1eedi th\u00f4ng tin kh\u00f4ng ph\u00f9 h\u1ee3p cho kh\u00e1ch h\u00e0ng, khi\u1ebfn h\u1ecd m\u1ea5t h\u1ee9ng th\u00fa, c\u1ea3m gi\u00e1c b\u1ecb l\u00e0m phi\u1ec1n v\u00e0 ch\u1eb7n li\u00ean l\u1ea1c v\u1edbi doanh nghi\u1ec7p b\u1ea1n.\u00a0<\/span><\/p>\n

    Duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

    \u0110\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng, vi\u1ec7c t\u1ea1o d\u1ea5u \u1ea5n v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng s\u1ed1 l\u00e0 r\u1ea5t quan tr\u1ecdng. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o blog, c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt th\u00f4ng tin, qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kh\u00e1ch h\u00e0ng b\u1eaft g\u1eb7p m\u00ecnh nhi\u1ec1u l\u1ea7n h\u01a1n. N\u1ebfu kh\u00e1ch h\u00e0ng li\u00ean t\u1ee5c nh\u00ecn th\u1ea5y th\u00f4ng tin c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y quen thu\u1ed9c h\u01a1n v\u00e0 c\u00f3 xu h\u01b0\u1edbng h\u01a1n \u0111\u1ec3 mua h\u00e0ng.\u00a0<\/span><\/p>\n

    Theo c\u00e1c b\u00e1o c\u00e1o t\u1eeb Buffer, HubSpot v\u00e0 BrightLocal, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 blog l\u00e0 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Theo Buffer, 73% c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n c\u1ea7u s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Theo b\u00e1o c\u00e1o c\u1ee7a HubSpot, c\u00e1c doanh nghi\u1ec7p c\u00f3 blog v\u00e0 \u0111\u0103ng b\u00e0i vi\u1ebft th\u01b0\u1eddng xuy\u00ean c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i thu h\u00fat kh\u00e1ch h\u00e0ng h\u01a1n 13 l\u1ea7n so v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00f4ng c\u00f3 blog.<\/span><\/p>\n

    \"Duy<\/p>\n

    Duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng\u00a0l\u00e0 c\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

    Nghi\u00ean c\u1ee9u c\u1ee7a Bright Local c\u0169ng cho th\u1ea5y r\u1eb1ng 97% kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p ho\u1eb7c s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

    Duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

    \u0110\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o, vi\u1ec7c duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng. Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169, t\u1ea1o d\u1ef1ng ni\u1ec1m tin cho kh\u00e1ch h\u00e0ng m\u1edbi, v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ebfn m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

    \"Duy<\/p>\n

    Duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

    M\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng duy tr\u00ec t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u00f3 l\u00e0 t\u1ea1o d\u1ef1ng m\u1ed9t k\u00eanh t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean v\u00e0 \u0111a d\u1ea1ng, nh\u1eb1m cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch, s\u1ea3n ph\u1ea9m m\u1edbi, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn, ho\u1eb7c ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eafn tin h\u1ecfi th\u0103m, ch\u00fac m\u1eebng c\u00e1c d\u1ecbp l\u1ec5 t\u1ebft hay sinh nh\u1eadt. B\u1eb1ng vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 gi\u1eef \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o \u0111\u01b0\u1ee3c d\u1ea5u \u1ea5n v\u1edbi h\u1ecd, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng, t\u1ea1o ra l\u1ee3i nhu\u1eadn v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

    Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Hubspot, 64% kh\u00e1ch h\u00e0ng cho bi\u1ebft h\u1ecd c\u00f3 xu h\u01b0\u1edbng mua s\u1ea3n ph\u1ea9m t\u1eeb nh\u1eefng doanh nghi\u1ec7p duy tr\u00ec m\u1ed9t m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi h\u1ecd. Trong khi \u0111\u00f3, m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Epsilon cho th\u1ea5y, kh\u00e1ch h\u00e0ng c\u00f3 t\u1ef7 l\u1ec7 \u0111\u00f3ng c\u1eeda email (s\u1ed1 l\u1ea7n click v\u00e0o n\u00fat \u201c\u0111\u00f3ng\u201d) th\u1ea5p h\u01a1n nhi\u1ec1u \u0111\u1ed1i v\u1edbi c\u00e1c email kh\u00f4ng mang t\u00ednh ch\u1ea5t qu\u1ea3ng c\u00e1o, \u0111\u1eb7c bi\u1ec7t kh\u00e1ch th\u01b0\u1eddng m\u1edf xem email \u0111\u00f3 mang th\u00f4ng \u0111i\u1ec7p ch\u00fac m\u1eebng ho\u1eb7c nh\u1eafc nh\u1edf.<\/span><\/p>\n

    Ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng nhanh nh\u1ea5t c\u00f3 th\u1ec3<\/b><\/h3>\n

    M\u1ed9t trong nh\u1eefng\u00a0c\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 l\u00e0 t\u1ed1i \u01b0u th\u1eddi gian ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng. Th\u1eddi gian ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd k\u1ecbp th\u1eddi, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng mua h\u00e0ng v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. Theo nghi\u00ean c\u1ee9u c\u1ee7a HubSpot, kh\u00e1ch h\u00e0ng mong mu\u1ed1n \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i trong v\u00f2ng 10 ph\u00fat sau khi \u0111\u1eb7t c\u00e2u h\u1ecfi, nh\u01b0ng th\u1ef1c t\u1ebf ch\u1ec9 c\u00f3 kho\u1ea3ng 7% doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u n\u00e0y.<\/span><\/p>\n

    \"T\u1ed1i<\/p>\n

    T\u1ed1i \u01b0u th\u1eddi gian ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

    Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Harvard Business Review cho th\u1ea5y, doanh thu c\u1ee7a m\u1ed9t doanh nghi\u1ec7p t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3 khi th\u1eddi gian ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd gi\u1ea3m t\u1eeb 1 ng\u00e0y xu\u1ed1ng c\u00f2n 5 ph\u00fat. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y vi\u1ec7c t\u1ed1i \u01b0u th\u1eddi gian ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. Do \u0111\u00f3, n\u1ebfu mu\u1ed1n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1, b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n th\u1eddi gian ph\u1ea3n h\u1ed3i v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

    Cung c\u1ea5p c\u00e1c gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

    Cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c t\u1ea1o n\u1ed9i dung b\u1ed5 \u00edch, cung c\u1ea5p th\u00f4ng tin ch\u00ednh x\u00e1c, h\u1eefu \u00edch v\u1ec1 l\u0129nh v\u1ef1c kinh doanh c\u1ee7a b\u1ea1n, ho\u1eb7c t\u1eb7ng c\u00e1c t\u00e0i li\u1ec7u tr\u1ef1c tuy\u1ebfn, v\u00ed d\u1ee5 nh\u01b0 s\u00e1ch \u0111i\u1ec7n t\u1eed, video h\u01b0\u1edbng d\u1eabn, c\u00e1c kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn mi\u1ec5n ph\u00ed\u2026 T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u1ec1u nh\u1eb1m gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, v\u00e0 tin t\u01b0\u1edfng v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ch\u00fang.<\/span><\/p>\n

    Theo b\u00e1o c\u00e1o c\u1ee7a HubSpot, h\u01a1n 70% kh\u00e1ch h\u00e0ng ch\u1ecdn mua s\u1ea3n ph\u1ea9m t\u1eeb doanh nghi\u1ec7p v\u00ec h\u1ecd cung c\u1ea5p th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 gi\u00fap \u0111\u1ee1 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. H\u01a1n n\u1eefa, theo b\u00e1o c\u00e1o c\u1ee7a Content Marketing Institute, 91% kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0o n\u1ed9i dung doanh nghi\u1ec7p \u0111\u0103ng t\u1ea3i v\u00e0 86% kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0o nh\u1eefng g\u1ee3i \u00fd t\u1eeb doanh nghi\u1ec7p. N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 m\u1ed9t blog, trang m\u1ea1ng x\u00e3 h\u1ed9i, ho\u1eb7c email marketing, vi\u1ec7c chia s\u1ebb nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.<\/span><\/p>\n

    Cung c\u1ea5p c\u00e1c bu\u1ed5i tr\u1ea3i nghi\u1ec7m hay s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed<\/b><\/h3>\n

    Khi kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng s\u1ebd t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3. \u0110\u1ec3 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed, n\u1ebfu b\u1ea1n \u0111ang b\u00e1n s\u1ea3n ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c m\u1eabu mi\u1ec5n ph\u00ed cho kh\u00e1ch h\u00e0ng ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m t\u1ea1i c\u1eeda h\u00e0ng ho\u1eb7c tri\u1ec3n l\u00e3m. N\u1ebfu b\u1ea1n \u0111ang cung c\u1ea5p d\u1ecbch v\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c phi\u00ean d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed ho\u1eb7c gi\u1ea3m gi\u00e1 \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    \"Theo<\/p>\n

    Theo Nielsen 62% kh\u00e1ch h\u00e0ng s\u1ebd mua s\u1ea3n ph\u1ea9m sau khi d\u00f9ng th\u1eed<\/p>\n<\/div>\n

    Theo m\u1ed9t nghi\u00ean c\u1ee9u do h\u00e3ng ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng Nielsen th\u1ef1c hi\u1ec7n cho th\u1ea5y r\u1eb1ng, 62% kh\u00e1ch h\u00e0ng s\u1ebd mua s\u1ea3n ph\u1ea9m sau khi d\u00f9ng th\u1eed. Nghi\u00ean c\u1ee9u c\u1ee7a h\u00e3ng th\u0103m d\u00f2 \u00fd ki\u1ebfn Ipsos c\u0169ng cho th\u1ea5y r\u1eb1ng 84% kh\u00e1ch h\u00e0ng s\u1ebd mua s\u1ea3n ph\u1ea9m sau khi \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m.<\/span><\/p>\n

    \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng th\u01b0\u1eddng s\u1eb5n s\u00e0ng mua h\u00e0ng sau khi \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m, c\u00f3 th\u1ec3 xem x\u00e9t \u0111\u1ebfn t\u00e2m l\u00fd \u201cc\u00f3 qua c\u00f3 l\u1ea1i\u201d c\u1ee7a kh\u00e1ch h\u00e0ng. T\u00e2m l\u00fd n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nhu c\u1ea7u c\u1ea3m th\u1ea5y c\u00f4ng b\u1eb1ng v\u00e0 tr\u1ea3 \u0111\u1ee7 gi\u00e1 tr\u1ecb cho nh\u1eefng g\u00ec \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c. Khi kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed t\u1eeb doanh nghi\u1ec7p, h\u1ecd c\u00f3 xu h\u01b0\u1edbng mu\u1ed1n \u0111\u00e1p l\u1ea1i b\u1eb1ng c\u00e1ch mua h\u00e0ng ho\u1eb7c d\u00f9ng d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3. Ngay c\u1ea3 khi kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ef1c s\u1ef1 th\u00edch s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed, h\u1ecd c\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f3 gi\u00e1 r\u1ebb h\u01a1n ho\u1eb7c mua m\u1ed9t l\u01b0\u1ee3ng \u00edt v\u1edbi tinh th\u1ea7n \u1ee7ng h\u1ed9 doanh nghi\u1ec7p v\u00ec \u0111\u00e3 c\u00f3 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c t\u1eeb tr\u01b0\u1edbc.<\/span><\/p>\n

    C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua h\u00e0ng<\/b><\/h3>\n

    Ch\u01b0\u01a1ng tr\u00ecnh marketing l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng gi\u00fap th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua h\u00e0ng v\u00e0 t\u1ea1o ra doanh s\u1ed1 t\u1ed1t cho doanh nghi\u1ec7p. C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, bao g\u1ed3m \u01b0u \u0111\u00e3i, gi\u1ea3m gi\u00e1, c\u00e1c minigame v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn m\u00e3i kh\u00e1c.<\/span><\/p>\n

    M\u1ed9t trong nh\u1eefng c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua h\u00e0ng l\u00e0 th\u00f4ng qua \u01b0u \u0111\u00e3i v\u00e0 gi\u1ea3m gi\u00e1. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m gi\u1ea3m gi\u00e1 tr\u1ef1c ti\u1ebfp cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, cung c\u1ea5p qu\u00e0 t\u1eb7ng mi\u1ec5n ph\u00ed ho\u1eb7c mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n.<\/span><\/p>\n

    Ngo\u00e0i ra, c\u00e1c minigame nh\u01b0 mua s\u1ea3n ph\u1ea9m \u0111\u0103ng l\u00ean review \u1ea3nh\/ video l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, post c\u1ee7a ai \u0111\u01b0\u1ee3c quan t\u00e2m s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c qu\u00e0 c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua h\u00e0ng hi\u1ec7u qu\u1ea3. Kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p m\u00e0 c\u00f2n \u0111\u00f3ng g\u00f3p v\u00e0o qu\u00e1 tr\u00ecnh marketing c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua vi\u1ec7c \u0111\u0103ng \u1ea3nh ho\u1eb7c video s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

    Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a RetailMeNot, kho\u1ea3ng 80% kh\u00e1ch h\u00e0ng s\u1ebd mua h\u00e0ng t\u1eeb m\u1ed9t doanh nghi\u1ec7p m\u1edbi n\u1ebfu nh\u1eadn \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i ho\u1eb7c gi\u1ea3m gi\u00e1. Nghi\u00ean c\u1ee9u c\u0169ng cho th\u1ea5y r\u1eb1ng 40% kh\u00e1ch h\u00e0ng s\u1ebd mua s\u1ea3n ph\u1ea9m b\u1ed5 sung n\u1ebfu \u0111\u01b0\u1ee3c cung c\u1ea5p c\u00e1c t\u00e0i li\u1ec7u online h\u1eefu \u00edch.<\/span><\/p>\n

    Ch\u00fa tr\u1ecdng d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

    Vi\u1ec7c \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean, l\u1eafng nghe kh\u00e1ch h\u00e0ng, th\u00e2n thi\u1ec7n v\u00e0 \u00e1p d\u1ee5ng quy tr\u00ecnh t\u01b0 v\u1ea5n chuy\u00ean nghi\u1ec7p l\u00e0 nh\u1eefng c\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    \"Ch\u00fa<\/p>\n

    Ch\u00fa tr\u1ecdng d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

    M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Harvard Business Review cho th\u1ea5y r\u1eb1ng, kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng h\u01a1n v\u1edbi doanh nghi\u1ec7p khi \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u00e0 t\u01b0 v\u1ea5n b\u1edfi m\u1ed9t nh\u00e2n vi\u00ean th\u00e2n thi\u1ec7n, bi\u1ebft r\u00f5 v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p. Trong khi \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y b\u1ecb b\u1ecf r\u01a1i v\u00e0 ch\u00e1n n\u1ea3n khi nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i ch\u1eadm ch\u1ea1p ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n

    Ngo\u00e0i ra, m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Zendesk c\u0169ng cho th\u1ea5y r\u1eb1ng, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng s\u1ebd gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p cho ng\u01b0\u1eddi kh\u00e1c n\u1ebfu h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf r\u1eb1ng, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, m\u00e0 c\u00f2n t\u1ea1o ra c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng m\u1edbi.<\/span><\/p>\n

    \u0110\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1, c\u00e1c c\u00f4ng ty c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb t\u01b0\u01a1ng t\u00e1c v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. B\u1eb1ng vi\u1ec7c k\u1ebft h\u1ee3p c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb t\u01b0\u01a1ng t\u00e1c v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, n\u00e2ng cao uy t\u00edn v\u00e0 gi\u00fap kinh doanh ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    \u0110\u1ec3 t\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean qu\u00fd gi\u00e1 m\u00e0 doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua. Tuy nhi\u00ean, vi\u1ec7c ch\u1ec9 \u0111\u1ee3i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1ef1 t\u00ecm \u0111\u1ebfn m\u00e0 kh\u00f4ng \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t s\u1ef1 l\u00e3ng ph\u00ed t\u00e0i nguy\u00ean. Trong qu\u00e1 tr\u00ecnh n\u00e0y, t\u1ea1o d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 . Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 c\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51720"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51720"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51720\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}