{"id":51736,"date":"2023-12-20T01:14:44","date_gmt":"2023-12-19T18:14:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/khach-hang-muc-tieu-la-gi-phan-biet-khach-hang-tiem-nang-va-khach-hang-muc-tieu.html"},"modified":"2023-12-20T01:14:44","modified_gmt":"2023-12-19T18:14:44","slug":"khach-hang-muc-tieu-la-gi-phan-biet-khach-hang-tiem-nang-va-khach-hang-muc-tieu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/khach-hang-muc-tieu-la-gi-phan-biet-khach-hang-tiem-nang-va-khach-hang-muc-tieu.html","title":{"rendered":"Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau"},"content":{"rendered":"
\n

Kh\u00e1i ni\u1ec7m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m l\u1eabn v\u00ec c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m chung nh\u01b0: h\u1ecd \u0111\u1ec1u l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 s\u1ef1 quan t\u00e2m, nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p\u2026. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 hai \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau. Do \u0111\u00f3, \u1ea3nh h\u01b0\u1edfng c\u1ee7a 2 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch n\u00e0y \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u0169ng c\u00f3 s\u1ef1 kh\u00e1c nhau. Theo HubSpot (), 60% kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng trong v\u00f2ng 1 th\u00e1ng, nh\u01b0ng ch\u1ec9 c\u00f3 35% kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0m \u0111i\u1ec1u \u0111\u00f3. V\u00ec v\u1eady, vi\u1ec7c ph\u00e2n bi\u1ec7t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec?<\/b><\/h2>\n

Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u00ednh trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng. Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u01b0\u1eddng c\u00f3 s\u1eb5n s\u1ef1 quan t\u00e2m, \u0111\u00e3 t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng trong t\u01b0\u01a1ng lai g\u1ea7n.\u00a0<\/span><\/p>\n

\"Kh\u00e1ch<\/p>\n

Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec?<\/p>\n<\/div>\n

B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn, thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 t\u1ea1o ra doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn cao h\u01a1n. Theo nghi\u00ean c\u1ee9u c\u1ee7a Bain & Company, t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 nhanh h\u01a1n t\u1eeb 2 \u0111\u1ebfn 4 l\u1ea7n so v\u1edbi t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 g\u00ec?<\/b><\/h2>\n

Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai. \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 ti\u1ec1m n\u0103ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 nh\u01b0ng c\u1ea7n th\u00eam th\u1eddi gian v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m. C\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c doanh nghi\u1ec7p t\u00ecm th\u1ea5y th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng c\u00e1o, ho\u1eb7c th\u00f4ng qua c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t, hay s\u1ef1 ki\u1ec7n, \u2026<\/p>\n

\"Kh\u00e1ch<\/p>\n

Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 g\u00ec?<\/p>\n<\/div>\n

Ph\u00e2n bi\u1ec7t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b><\/h2>\n

Hai kh\u00e1i ni\u1ec7m v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 nhi\u1ec1u \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m l\u1eabn ch\u00fang l\u00e0 m\u1ed9t. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 2 kh\u00e1i ni\u1ec7m kh\u00e1c nhau trong kinh doanh v\u00e0 marketing. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing h\u01b0\u1edbng \u0111\u1ebfn 2 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0y c\u0169ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t.<\/span><\/p>\n

Do \u0111\u00f3, vi\u1ec7c ph\u00e2n bi\u1ec7t r\u00f5 r\u00e0ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u00ecnh ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng cho t\u1eebng chi\u1ebfn d\u1ecbch, \u0111\u1ec3 l\u1ef1a ch\u1ecdn chi\u1ebfn thu\u1eadt ph\u00f9 h\u1ee3p cho m\u1ed7i chi\u1ebfn d\u1ecbch. \u0110\u1ec3 ph\u00e2n bi\u1ec7t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau doanh nghi\u1ec7p c\u00f3 th\u1ec3 xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 sau: nhu c\u1ea7u, h\u00e0nh \u0111\u1ed9ng, h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i, t\u00ednh ti\u1ec1m n\u0103ng.<\/span><\/p>\n

Nhu c\u1ea7u<\/b><\/h3>\n

Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 \u0111ang t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 gi\u1ea3i quy\u1ebft nhu c\u1ea7u \u0111\u00f3. Trong khi \u0111\u00f3, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 ch\u1ec9 c\u00f3 m\u1ed9t s\u1ef1 quan t\u00e2m chung \u0111\u1ebfn ng\u00e0nh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 kh\u00f4ng c\u00f3 nhu c\u1ea7u c\u1ee5 th\u1ec3.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5 v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau: H\u1ecd c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t chi\u1ebfc xe m\u1edbi \u0111\u1ec3 thay th\u1ebf chi\u1ebfc xe c\u0169 c\u1ee7a m\u00ecnh. H\u1ecd \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 nhu c\u1ea7u c\u1ee7a m\u00ecnh v\u00e0 \u0111ang t\u00ecm ki\u1ebfm c\u00e1c ph\u01b0\u01a1ng \u00e1n \u0111\u1ec3 gi\u1ea3i quy\u1ebft nhu c\u1ea7u \u0111\u00f3. H\u1ecd c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin c\u00e1c lo\u1ea1i xe tr\u00ean m\u1ea1ng, li\u00ean h\u1ec7 nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n, \u2026<\/span><\/p>\n

V\u00ed d\u1ee5 v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng: H\u1ecd c\u00f3 s\u1ef1 quan t\u00e2m chung \u0111\u1ebfn ng\u00e0nh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 nh\u01b0ng ch\u01b0a\/kh\u00f4ng c\u00f3 nhu c\u1ea7u c\u1ee5 th\u1ec3 v\u00e0o th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ng\u01b0\u1eddi t\u00ecnh c\u1edd th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa, quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m nh\u01b0ng kh\u00f4ng c\u00f3 nhu c\u1ea7u c\u1ee5 th\u1ec3 v\u00e0 kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n trong t\u01b0\u01a1ng lai g\u1ea7n.<\/span><\/p>\n

H\u00e0nh \u0111\u1ed9ng<\/b><\/h3>\n

V\u00ed d\u1ee5, h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ebfn c\u1eeda h\u00e0ng \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn, li\u00ean h\u1ec7 v\u1edbi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u1ec3 \u0111\u1eb7t h\u00e0ng. H\u1ecd \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 nhu c\u1ea7u c\u1ee7a m\u00ecnh v\u00e0 s\u1eb5n s\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/p>\n

H\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ee7 y\u1ebfu l\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin, \u0111\u0103ng k\u00fd nh\u1eadn tin t\u1ee9c t\u1eeb doanh nghi\u1ec7p \u0111\u1ec3 c\u1eadp nh\u1eadt v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, t\u00ecm ki\u1ebfm \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng kh\u00e1c, \u2026 Tuy nhi\u00ean, h\u1ecd ch\u01b0a s\u1eb5n s\u00e0ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng l\u1edbn h\u01a1n nh\u01b0 mua s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

\"Ph\u00e2n<\/p>\n

Ph\u00e2n bi\u1ec7t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u0111a l\u1ee3i \u00edch<\/p>\n<\/div>\n

H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111ang \u1edf giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng c\u1ee7a qu\u00e1 tr\u00ecnh mua h\u00e0ng v\u00e0 c\u00f3 th\u1ec3 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ngay l\u1eadp t\u1ee9c, trong khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ea7n th\u00eam th\u1eddi gian \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.\u00a0<\/span><\/p>\n

Theo b\u00e1o c\u00e1o t\u1eeb HubSpot (): 60% kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng trong v\u00f2ng 1 th\u00e1ng, trong khi ch\u1ec9 c\u00f3 35% kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng trong c\u00f9ng th\u1eddi gian \u0111\u00f3. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 xu h\u01b0\u1edbng nhanh ch\u00f3ng ch\u1ea5p nh\u1eadn v\u00e0 ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn, trong khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 c\u1ea7n th\u00eam th\u1eddi gian \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh v\u00e0 h\u00e0nh \u0111\u1ed9ng.<\/span><\/p>\n

Kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i\u00a0<\/b><\/h3>\n

Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 kh\u1ea3 n\u0103ng cao \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1, trong khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 c\u1ea7n \u0111\u01b0\u1ee3c thuy\u1ebft ph\u1ee5c th\u00eam \u0111\u1ec3 th\u1ef1c hi\u1ec7n mua h\u00e0ng.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5: Theo b\u00e1o c\u00e1o c\u1ee7a WordStream (2021), t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh tr\u00ean trang \u0111\u00edch c\u1ee7a qu\u1ea3ng c\u00e1o Google Ads l\u00e0 3,75% cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 0,77% cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cao h\u01a1n nhi\u1ec1u so v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 minh ch\u1ee9ng cho th\u1ea5y kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n nhi\u1ec1u so v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

T\u00ednh ti\u1ec1m n\u0103ng<\/b><\/h3>\n

Theo b\u00e1o c\u00e1o HubSpot (2021), kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 t\u00ednh ti\u1ec1m n\u0103ng (tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u1edbi b\u1ea1n b\u00e8, \u2026) trung b\u00ecnh cao h\u01a1n 3,6 l\u1ea7n so v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1ed9t b\u00e1o c\u00e1o kh\u00e1c c\u1ee7a Nielsen c\u0169ng cho th\u1ea5y r\u1eb1ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng tr\u1edf l\u1ea1i l\u00ean \u0111\u1ebfn 70%, trong khi \u0111\u00f3, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh ch\u1ec9 10-20%.<\/span><\/p>\n

L\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/b><\/h2>\n

Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3 v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. Ch\u1ecdn \u0111\u00fang t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p, bao g\u1ed3m:<\/span><\/p>\n

T\u0103ng \u0111\u1ed9 ch\u00ednh x\u00e1c trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb:<\/b> Khi s\u1eed d\u1ee5ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ec1m n\u0103ng mua h\u00e0ng nh\u1ea5t. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/span><\/p>\n

T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i: <\/b>Khi s\u1eed d\u1ee5ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0 ch\u00ednh x\u00e1c h\u01a1n. Khi c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3. Theo m\u1ed9t b\u00e1o c\u00e1o t\u1eeb HubSpot (2021), c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n g\u1ea5p \u0111\u00f4i so v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb kh\u00f4ng \u0111\u1ecbnh h\u01b0\u1edbng.<\/span><\/p>\n

\"Kh\u00e1ch<\/p>\n

Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 n\u00e2ng cao doanh s\u1ed1<\/p>\n<\/div>\n

C\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb: <\/b>B\u1eb1ng c\u00e1ch n\u1eafm r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u00fang m\u1ee5c ti\u00eau h\u01a1n. Vi\u1ec7c n\u00e0y gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb.<\/span><\/p>\n

T\u1ea1o kh\u00e1ch h\u00e0ng trung th\u00e0nh:<\/b> Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u01b0\u1eddng l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng t\u1ed1t c\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, h\u1ecd c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh ngu\u1ed3n cung c\u1ea5p doanh s\u1ed1 \u1ed5n \u0111\u1ecbnh v\u00e0 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/span><\/p>\n

N\u00e2ng cao doanh s\u1ed1:<\/b> Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. Theo b\u00e1o c\u00e1o c\u1ee7a Harvard Business Review, kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng l\u00ean \u0111\u1ebfn 95% v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn ng\u01b0\u1eddi kh\u00e1c nhi\u1ec1u h\u01a1n.<\/span><\/p>\n

Ti\u1ebft ki\u1ec7m chi ph\u00ed:<\/b> Theo b\u00e1o c\u00e1o c\u1ee7a MarketingSherpa, chi ph\u00ed \u0111\u1ec3 thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn 7 l\u1ea7n so v\u1edbi chi ph\u00ed \u0111\u1ec3 gi\u1eef ch\u00e2n m\u1ed9t kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Do \u0111\u00f3, khi doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, h\u1ecd c\u00f3 th\u1ec3 gi\u1ea3m chi ph\u00ed marketing v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/span><\/p>\n

N\u1eafm b\u1eaft insight kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau gi\u00fap t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh:<\/b> Th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, y\u00eau c\u1ea7u, s\u1edf th\u00edch v\u00e0 th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi insight kh\u00e1ch h\u00e0ng, v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 c\u1ea1nh tranh.\u00a0<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ec1m n\u0103ng cao \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh. Trong khi \u0111\u00f3, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng nh\u01b0ng c\u1ea7n th\u00eam th\u1eddi gian v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m. Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u1ea3 hai t\u1ec7p kh\u00e1ch h\u00e0ng n\u00e0y, t\u0103ng c\u01b0\u1eddng t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 t\u1ed1i \u01b0u doanh s\u1ed1 v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Kh\u00e1i ni\u1ec7m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m l\u1eabn v\u00ec c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m chung nh\u01b0: h\u1ecd \u0111\u1ec1u l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 s\u1ef1 quan t\u00e2m, nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p\u2026. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 hai \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau. Do \u0111\u00f3, \u1ea3nh h\u01b0\u1edfng c\u1ee7a 2 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch n\u00e0y \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u0169ng c\u00f3 s\u1ef1 kh\u00e1c nhau. Theo HubSpot (), 60% kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng trong v\u00f2ng 1 th\u00e1ng, nh\u01b0ng ch\u1ec9 c\u00f3 35% kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0m \u0111i\u1ec1u \u0111\u00f3. V\u00ec v\u1eady, vi\u1ec7c ph\u00e2n bi\u1ec7t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51736"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51736"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51736\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}