{"id":51751,"date":"2023-12-20T01:17:43","date_gmt":"2023-12-19T18:17:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/du-lieu-khach-hang-la-gi-cach-thu-thap-data-khach-hang.html"},"modified":"2023-12-20T01:17:43","modified_gmt":"2023-12-19T18:17:43","slug":"du-lieu-khach-hang-la-gi-cach-thu-thap-data-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/du-lieu-khach-hang-la-gi-cach-thu-thap-data-khach-hang.html","title":{"rendered":"D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00e1ch thu th\u1eadp data kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
\n

Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Accenture, 91% c\u00e1c doanh nghi\u1ec7p t\u1ea1i M\u1ef9 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng kinh doanh v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. C\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 c\u0169ng c\u00f3 th\u1ec3 t\u0103ng doanh thu l\u00ean \u0111\u1ebfn 10% v\u00e0 gi\u1ea3m chi ph\u00ed marketing l\u00ean \u0111\u1ebfn 20% (theo b\u00e1o c\u00e1o c\u1ee7a McKinsey). V\u00ec v\u1eady, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

\"D\u1eef<\/p>\n

D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00e1ch thu th\u1eadp data kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/b><\/h2>\n

D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng (hay data kh\u00e1ch h\u00e0ng) l\u00e0 t\u1ed5ng h\u1ee3p c\u00e1c th\u00f4ng tin kh\u00e1ch h\u00e0ng, ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 l\u1ea1i trong qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p. C\u00e1c th\u00f4ng tin n\u00e0y bao g\u1ed3m t\u00ean, s\u1edf th\u00edch, nhu c\u1ea7u, m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, v\u00e0 c\u1ea3 th\u00f4ng tin li\u00ean l\u1ea1c nh\u01b0 \u0111i\u1ec7n tho\u1ea1i, email hay m\u1ea1ng x\u00e3 h\u1ed9i\u2026\u00a0<\/span><\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a data kha\u0301ch ha\u0300ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/b><\/h2>\n

D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t t\u00e0i nguy\u00ean quan tr\u1ecdng v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p trong th\u1eddi \u0111\u1ea1i kinh t\u1ebf s\u1ed1. Theo nghi\u00ean c\u1ee9u c\u1ee7a Harvard Business Review, c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 l\u00ean t\u1edbi 85% trong v\u00f2ng 5 n\u0103m. \u201cVi\u1ec7c s\u1edf h\u1eefu v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1, t\u0103ng kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\u201d, theo b\u00e1o c\u00e1o c\u1ee7a Forbes.<\/span><\/p>\n

\"D\u1eef<\/p>\n

D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t t\u00e0i nguy\u00ean quan tr\u1ecdng v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p<\/p>\n<\/div>\n

S\u1eed d\u1ee5ng t\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 h\u01a1n. C\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay \u0111ang s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. T\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng cao gi\u00fap doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi ti\u1ec1m n\u0103ng, \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 kinh doanh cao h\u01a1n. Ngo\u00e0i ra, 77% kh\u00e1ch h\u00e0ng c\u0169ng cho r\u1eb1ng h\u1ecd s\u1eb5n s\u00e0ng cung c\u1ea5p th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh n\u1ebfu nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch t\u01b0\u01a1ng x\u1ee9ng, theo nghi\u00ean c\u1ee9u c\u1ee7a Salesforce.\u00a0<\/span><\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a Forbes, c\u00e1c doanh nghi\u1ec7p s\u1edf h\u1eefu t\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng cao c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng doanh s\u1ed1 l\u00ean t\u1edbi 73%, gi\u1ea3m chi ph\u00ed marketing \u0111\u1ebfn 36%, v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn 49%. C\u00e1c doanh nghi\u1ec7p c\u0169ng s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi, t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, t\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng cao c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

C\u00e1ch thu th\u1eadp data kh\u00e1ch h\u00e0ng\u00a0<\/b><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p gi\u00fap doanh nghi\u1ec7p thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho c\u00e1c chi\u1ebfn d\u1ecbch ph\u00e1t tri\u1ec3n kinh doanh.<\/span><\/p>\n

S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i<\/b><\/h3>\n

M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 k\u00eanh thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 b\u1edfi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang ng\u00e0y c\u00e0ng t\u0103ng. Theo th\u1ed1ng k\u00ea c\u1ee7a We Are Social v\u00e0 Hootsuite , trung b\u00ecnh m\u1ed7i ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean to\u00e0n c\u1ea7u \u0111\u00e3 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i 2 gi\u1edd 35 ph\u00fat m\u1ed7i ng\u00e0y, t\u0103ng 20 ph\u00fat so v\u1edbi . B\u1ea1n c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c event, minigame, t\u00edch h\u1ee3p v\u1edbi c\u00f4ng c\u1ee5 l\u01b0u tr\u1eef d\u1eef li\u1ec7u CRM \u0111\u1ec3 t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3 trong vi\u1ec7c thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng tr\u00ean fanpage Facebook ho\u1eb7c instagram.<\/span><\/p>\n

\"M\u1ea1ng<\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 k\u00eanh thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o<\/b><\/h3>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, t\u00ecm ki\u1ebfm tr\u00ean Google, qu\u1ea3ng c\u00e1o tr\u00ean trang web li\u00ean quan \u0111\u1ebfn ng\u00e0nh h\u00e0ng c\u1ee7a doanh nghi\u1ec7p, email marketing, SMS marketing, ho\u1eb7c video qu\u1ea3ng c\u00e1o tr\u00ean Youtube v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng video kh\u00e1c.\u00a0<\/span><\/p>\n

\"Doanh<\/p>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau \u0111\u1ec3 thu th\u1eadp data kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

H\u00ecnh th\u1ee9c v\u00e0 c\u00e1ch th\u1ee9c qu\u1ea3ng c\u00e1o r\u1ea5t \u0111a d\u1ea1ng nh\u01b0 banner, m\u1ea1ng x\u00e3 h\u1ed9i, t\u00ecm ki\u1ebfm, li\u00ean k\u1ebft, video, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c. D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua tin nh\u1eafn, comment, \u0111\u0103ng k\u00fd form, trang web kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.\u00a0<\/span><\/p>\n

\u0110\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin, doanh nghi\u1ec7p c\u1ea7n tri\u1ec3n khai th\u00f4ng \u0111i\u1ec7p th\u00fa v\u1ecb, g\u1ee3i c\u1ea3m h\u1ee9ng v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb th\u1ef1c cho kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, qu\u00e0 t\u1eb7ng, cu\u1ed9c thi tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o mi\u1ec5n ph\u00ed.<\/span><\/p>\n

\u0110\u0103ng k\u00fd th\u1ebb th\u00e0nh vi\u00ean<\/b><\/h3>\n

\u0110\u0103ng k\u00fd th\u1ebb th\u00e0nh vi\u00ean l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn trong vi\u1ec7c thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng cung c\u1ea5p th\u00f4ng tin c\u00e1 nh\u00e2n v\u00e0 th\u00f3i quen mua s\u1eafm khi \u0111\u0103ng k\u00fd. Th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef v\u00e0 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho th\u00e0nh vi\u00ean. Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng gi\u1ea3m gi\u00e1, cashback, qu\u00e0 t\u1eb7ng v\u00e0 t\u00edch \u0111i\u1ec3m t\u1eeb m\u1ed7i l\u1ea7n mua s\u1eafm. \u0110i\u1ec3m t\u00edch l\u0169y c\u00f3 th\u1ec3 quy \u0111\u1ed5i th\u00e0nh \u01b0u \u0111\u00e3i kh\u00e1c.<\/span><\/p>\n

T\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i<\/b><\/h3>\n

C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i v\u00e0 gi\u1ea3m gi\u00e1 gi\u00fap thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng cung c\u1ea5p th\u00f4ng tin c\u00e1 nh\u00e2n \u0111\u1ec3 c\u00f3 th\u1ec3 nh\u1eadn c\u00e1c m\u00e3 gi\u1ea3m gi\u00e1, \u01b0u \u0111\u00e3i ho\u1eb7c th\u00f4ng tin khuy\u1ebfn m\u00e3i cho c\u00e1c s\u1ef1 ki\u1ec7n v\u1ec1 sau.<\/span><\/p>\n

T\u1ed5 ch\u1ee9c minigame<\/b><\/h3>\n

T\u1ed5 ch\u1ee9c minigame tr\u00ean website gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u0103ng traffic cho website v\u00e0 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n t\u1ed5 ch\u1ee9c minigame v\u1edbi n\u1ed9i dung s\u00e1ng t\u1ea1o, giao di\u1ec7n thu h\u00fat v\u00e0 th\u1ec3 l\u1ec7 r\u00f5 r\u00e0ng \u0111\u1ec3 k\u00edch th\u00edch ng\u01b0\u1eddi ch\u01a1i tham gia v\u00e0 \u0111\u1ec3 l\u1ea1i th\u00f4ng tin.<\/span><\/p>\n

\"T\u1ed5<\/p>\n

T\u1ed5 ch\u1ee9c minigame tr\u00ean website gi\u00fap thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Pop up<\/b><\/h3>\n

C\u00f4ng c\u1ee5 Pop up l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng tr\u00ean website. Khi \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t, m\u1ed9t c\u1eeda s\u1ed5 Pop up xu\u1ea5t hi\u1ec7n tr\u00ean trang web, y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng cung c\u1ea5p th\u00f4ng tin nh\u01b0 \u0111\u1ecba ch\u1ec9 email, t\u00ean, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i v\u00e0 c\u00e1c chi ti\u1ebft kh\u00e1c.<\/span><\/p>\n

\n

Popup l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng tr\u00ean website, \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t hi\u1ec3n th\u1ecb theo h\u00e0nh vi c\u1ee7a kh\u00e1ch truy c\u1eadp website nh\u01b0 kh\u00e1ch m\u1edbi v\u00e0o website, kh\u00e1ch cu\u1ed9n chu\u1ed9t ho\u1eb7c kh\u00e1ch click tr\u00ean web\u2026 Do \u0111\u00f3, popup th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi, th\u00f4ng b\u00e1o, xin th\u00f4ng tin kh\u00e1ch h\u00e0ng, qu\u1ea3ng c\u00e1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n, khuy\u1ebfn m\u00e3i\u2026<\/p>\n<\/blockquote>\n

S\u1eed d\u1ee5ng Pop up \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng so v\u1edbi vi\u1ec7c hi\u1ec3n th\u1ecb ph\u1ea7n \u0111i\u1ec1n email t\u1ea1i thanh menu th\u00f4ng th\u01b0\u1eddng tr\u00ean trang web. Theo m\u1ed9t kh\u1ea3o s\u00e1t, Pop up \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c h\u01a1n 1,375% email t\u1eeb kh\u00e1ch h\u00e0ng so v\u1edbi vi\u1ec7c hi\u1ec3n th\u1ecb tr\u00ean thanh menu.<\/span><\/p>\n

\u0110\u1ec3 l\u1ea1i th\u00f4ng tin khi down t\u00e0i li\u1ec7u<\/b><\/h3>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a cho kh\u00e1ch h\u00e0ng m\u1ed9t phi\u1ebfu kh\u1ea3o s\u00e1t th\u00f4ng tin bao g\u1ed3m t\u00ean, tu\u1ed5i, \u0111\u1ecba ch\u1ec9, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i tr\u01b0\u1edbc khi cho ph\u00e9p h\u1ecd t\u1ea3i t\u00e0i li\u1ec7u t\u1eeb website. Vi\u1ec7c n\u00e0y gi\u00fap thu th\u1eadp th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. Ngo\u00e0i ra, c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c t\u00e0i li\u1ec7u \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, t\u1eb7ng ebook c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u01a1n gi\u1ea3n v\u00e0 mang t\u00ednh ch\u1ea5t WIN \u2013 WIN, n\u00f3 gi\u00fap cung c\u1ea5p gi\u00e1 tr\u1ecb th\u00f4ng tin cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed3ng th\u1eddi doanh nghi\u1ec7p thu th\u1eadp \u0111\u01b0\u1ee3c th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o mu\u1ed1n n\u1eafm b\u1eaft nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. Tuy nhi\u00ean, \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u00e1ng tin c\u1eady, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng r\u00f5 r\u00e0ng v\u00e0 ch\u1eb7t ch\u1ebd.<\/span><\/p>\n

Xem th\u00eam: <\/strong><\/em><\/p>\n

X\u00e2y d\u1ef1ng data kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1edd ph\u1ea7n m\u1ec1m Masterskills<\/strong><\/em><\/p>\n

C\u00e1ch thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0o website<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Accenture, 91% c\u00e1c doanh nghi\u1ec7p t\u1ea1i M\u1ef9 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng kinh doanh v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. C\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 c\u0169ng c\u00f3 th\u1ec3 t\u0103ng doanh thu l\u00ean \u0111\u1ebfn 10% v\u00e0 gi\u1ea3m chi ph\u00ed marketing l\u00ean \u0111\u1ebfn 20% (theo b\u00e1o c\u00e1o c\u1ee7a McKinsey). V\u00ec v\u1eady, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51751"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51751"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51751\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}