{"id":51757,"date":"2023-12-20T01:18:39","date_gmt":"2023-12-19T18:18:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/vong-doi-khach-hang-la-gi-cac-giai-doan-trong-vong-doi-khach-hang.html"},"modified":"2023-12-20T01:18:39","modified_gmt":"2023-12-19T18:18:39","slug":"vong-doi-khach-hang-la-gi-cac-giai-doan-trong-vong-doi-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/vong-doi-khach-hang-la-gi-cac-giai-doan-trong-vong-doi-khach-hang.html","title":{"rendered":"V\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00e1c giai \u0111o\u1ea1n trong v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
\n

C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n doanh thu h\u01a1n l\u00e0 vi\u1ec7c nh\u00ecn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh m\u1ed9t \u0111i kh\u00f4ng tr\u1edf l\u1ea1i. M\u1ed9t trong nh\u1eefng c\u00e1ch \u0111\u00f3 ch\u00ednh l\u00e0 qu\u1ea3n l\u00fd v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh, c\u1ea3i thi\u1ec7n doanh thu \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi h\u1ecd.<\/strong><\/p>\n

V\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/b><\/h2>\n

V\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m quen thu\u1ed9c trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng. Theo \u0111\u00f3, v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng m\u00f4 t\u1ea3 qu\u00e1 tr\u00ecnh h\u1ecd s\u1ebd tr\u1ea3i qua khi t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p.\u00a0<\/span><\/p>\n

B\u1ea3n \u0111\u1ed3 v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p nh\u00ecn th\u1ea5y c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi h\u1ecd trong su\u1ed1t qu\u00e1 tr\u00ecnh t\u1eeb l\u00fac h\u1ecd bi\u1ebft \u0111\u1ebfn doanh nghi\u1ec7p, t\u00ecm hi\u1ec3u, mua h\u00e0ng cho \u0111\u1ebfn khi h\u1ecd r\u1eddi b\u1ecf doanh nghi\u1ec7p.<\/span>Qu\u00e1 tr\u00ecnh n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh qua 4 giai \u0111o\u1ea1n: ti\u1ebfp c\u1eadn, chuy\u1ec3n \u0111\u1ed5i, gi\u1eef ch\u00e2n, l\u00f2ng trung th\u00e0nh.<\/span><\/p>\n

\"V\u00f2ng<\/p>\n

V\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/p>\n<\/div>\n

Nh\u01b0 v\u1eady, vi\u1ec7c qu\u1ea3n l\u00fd v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 qu\u00e1 tr\u00ecnh theo d\u00f5i c\u00e1c giai \u0111o\u1ea1n, c\u00e1c b\u01b0\u1edbc trong v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng. H\u1ea7u h\u1ebft m\u1ecdi kh\u00e1ch h\u00e0ng \u0111\u1ec1u tu\u00e2n theo m\u1ed9t s\u01a1 \u0111\u1ed3 h\u00e0nh tr\u00ecnh mua h\u00e0ng gi\u1ed1ng nhau v\u00e0 nh\u01b0 th\u1ebf, thay v\u00ec b\u1ea1n m\u1eb7c cho m\u1ecdi th\u1ee9 x\u1ea3y ra theo t\u1ef1 nhi\u00ean, b\u1ea1n hi\u1ec3u r\u00f5 v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i ki\u1ec3m so\u00e1t qu\u00e1 tr\u00ecnh, \u0111\u1ecbnh h\u01b0\u1edbng h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd theo c\u00e1ch c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n

Doanh nghi\u1ec7p s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i \u00edch sau khi qu\u1ea3n l\u00fd v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n

    \n
  • C\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t b\u00e1n h\u00e0ng, t\u0103ng doanh s\u1ed1<\/li>\n
  • T\u1ed1i \u01b0u ho\u00e1 chi ph\u00ed ti\u1ebfp th\u1ecb, \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0<\/span><\/li>\n
  • N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u00f4ng qua qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i v\u1edbi h\u1ecd<\/span><\/li>\n
  • T\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng b\u00ean c\u1ea1nh l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi h\u1ecd\u00a0<\/span><\/li>\n<\/ul>\n

    C\u00e1c giai \u0111o\u1ea1n trong v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng\u00a0<\/b><\/h2>\n

    C\u00e1c giai \u0111o\u1ea1n trong v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 m\u00f4 t\u1ea3, nh\u1eadn bi\u1ebft m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p \u0111ang \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 giai \u0111o\u1ea1n m\u1edf \u0111\u1ea7u, gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng \u0111\u00e3 bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng. Nh\u1eefng t\u01b0\u01a1ng t\u00e1c, h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng d\u00e0nh cho doanh nghi\u1ec7p \u0111\u1ecbnh h\u00ecnh theo m\u1ed9t chu k\u1ef3 v\u00e0 chu k\u1ef3 n\u00e0y kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 c\u1ed1 \u0111\u1ecbnh. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u sau \u0111\u00f3 b\u1ecf qua c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo trong s\u01a1 \u0111\u1ed3 v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng v\u00e0 chuy\u1ec3n ti\u1ebfp \u0111\u1ebfn giai \u0111o\u1ea1n cu\u1ed1i.<\/span><\/p>\n

    Do v\u1eady, b\u1ea1n c\u1ea7n thi\u1ebft n\u00ean n\u1eafm b\u1eaft c\u00e1c giai \u0111o\u1ea1n c\u01a1 b\u1ea3n c\u1ee7a m\u1ed9t s\u01a1 \u0111\u1ed3 v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng, c\u1ee5 th\u1ec3:<\/span><\/p>\n

    \"C\u00e1c<\/p>\n

    C\u00e1c giai \u0111o\u1ea1n trong v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

    Giai \u0111o\u1ea1n 1: Ti\u1ebfp c\u1eadn\u00a0<\/b><\/h3>\n

    \u1ede giai \u0111o\u1ea1n ti\u1ebfp c\u1eadn, kh\u00e1ch h\u00e0ng s\u1ebd t\u00ecm ki\u1ebfm th\u00f4ng tin s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111ang quan t\u00e2m, th\u00f4ng qua vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean website doanh nghi\u1ec7p, fanpage, hay h\u1ecfi th\u0103m t\u1eeb ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8. H\u1ecd c\u0169ng c\u00f3 xu h\u01b0\u1edbng so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 t\u1eeb c\u00e1c doanh nghi\u1ec7p kh\u00e1c, ho\u1eb7c y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c nh\u1eadn t\u01b0 v\u1ea5n \u0111\u1ec3 c\u00f3 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u00f4ng minh v\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t.\u00a0\u00a0<\/span><\/p>\n

    Do \u0111\u00f3, trong giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean, b\u1ea1n ph\u1ea3i t\u1ea1o ra c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. N\u00f3 c\u00f3 th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb qu\u1ea3ng c\u00e1o, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, phi\u1ebfu gi\u1ea3m gi\u00e1 ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i l\u1edbn.<\/span><\/p>\n

    \u0110\u1ec3 t\u1ea1o ra nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng trong giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o n\u1ed9i dung v\u00e0 t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb ph\u1ea3i \u1edf nh\u1eefng n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd th\u1ea5y. C\u00f3 th\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 nhu c\u1ea7u ngay l\u1eadp t\u1ee9c \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, tuy nhi\u00ean h\u1ecd s\u1ebd nh\u1edb v\u00e0 t\u00ecm \u0111\u1ebfn c\u00e1c gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n trong t\u01b0\u01a1ng lai. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong vi\u1ec7c ph\u00e1t tri\u1ec3n nh\u1eadn th\u1ee9c mua h\u00e0ng v\u00e0 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span>\u00a0<\/b><\/p>\n

    Giai \u0111o\u1ea1n 2: Chuy\u1ec3n \u0111\u1ed5i<\/b><\/h3>\n

    \u1ede giai \u0111o\u1ea1n n\u00e0y, khi b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00ec h\u1ecd s\u1ebd b\u1eaft \u0111\u1ea7u c\u00f3 nh\u1eefng \u00fd \u0111\u1ecbnh mua h\u00e0ng. M\u1ee5c ti\u00eau c\u1ee7a giai \u0111o\u1ea1n n\u00e0y ch\u00ednh l\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn trang web ho\u1eb7c b\u1ea5t k\u1ef3 k\u00eanh mua h\u00e0ng c\u00f3 ch\u1ee9a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i h\u1ecd tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111\u0103ng k\u00fd. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 m\u1ed9t c\u00e1ch \u0111\u00fang ngh\u0129a nh\u1ea5t. V\u00e0, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng, b\u1ea1n ph\u1ea3i \u201cho\u00e0n t\u1ea5t\u201d qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/span><\/p>\n

    Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng li\u00ean h\u1ec7 s\u1ebd v\u1edbi b\u1ea1n qua \u0111i\u1ec7n tho\u1ea1i, email, tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp ho\u1eb7c t\u01b0\u01a1ng t\u00e1c tr\u00ean tr\u00ecnh duy\u1ec7t web. Ch\u00ednh v\u00ec th\u1ebf, h\u00e3y \u0111\u1ea3m b\u1ea3o c\u00e1c k\u00eanh li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t. C\u00f3 th\u1ec3 l\u00e0 n\u00e2ng cao th\u1eddi gian t\u1ea3i trang, s\u1eed d\u1ee5ng chatbot ho\u1eb7c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

    Ngo\u00e0i ra, \u0111i\u1ec1u b\u1ea1n c\u1ea7n ch\u00fa \u00fd l\u00e0 m\u1ed1i quan h\u1ec7 l\u00fac n\u00e0y gi\u1eefa b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng c\u00f2n l\u1ecfng l\u1ebbo, do \u0111\u00f3 b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 nhu c\u1ea7u kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi trang web c\u1ee7a b\u1ea1n l\u00e0 g\u00ec. T\u1eeb \u0111\u00f3, gi\u00fap h\u1ecd \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u0169ng nh\u01b0 c\u00f3 m\u1ed9t quy tr\u00ecnh h\u01b0\u1edbng d\u1eabn h\u1ecd chuy\u1ec3n \u0111\u1ed5i c\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c c\u00f3 l\u1ee3i nh\u1ea5t. H\u01a1n n\u1eefa, b\u1ea1n<\/span>\u00a0ph\u1ea3i kh\u00f4ng ng\u1eebng cung c\u1ea5p nh\u1eefng th\u00f4ng tin gi\u00e1 tr\u1ecb v\u1edbi h\u1ecd thay v\u00ec ch\u1ec9 t\u1eadp trung b\u00e1n s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y kh\u00f4ng nh\u1eefng gi\u00fap b\u1ea1n g\u00e2y \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n gi\u1eef ch\u00e2n h\u1ecd quay tr\u1edf l\u1ea1i mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1ec3 gi\u1ea3m thi\u1ec3u t\u1ef7 l\u1ec7 mua h\u00e0ng kh\u00f4ng th\u00e0nh c\u00f4ng, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng trong qu\u00e1 kh\u1ee9, t\u00ecm hi\u1ec3u l\u00fd do v\u00ec sao kh\u00e1ch h\u00e0ng b\u1ecf ngang kh\u00f4ng ho\u00e0n t\u1ea5t giao d\u1ecbch mua h\u00e0ng.<\/span><\/p>\n

    \"S\u01a1<\/p>\n

    S\u01a1 \u0111\u1ed3 chuy\u1ec3n ti\u1ebfp c\u00e1c giai \u0111o\u1ea1n trong v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

    Giai \u0111o\u1ea1n 3: Gi\u1eef ch\u00e2n\u00a0<\/b><\/h3>\n

    Gi\u1edd \u0111\u00e2y, sau khi giao d\u1ecbch \u0111\u1ea7u ti\u00ean \u0111\u00e3 \u0111\u01b0\u1ee3c ho\u00e0n t\u1ea5t th\u00ec vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng s\u1ebd tr\u1edf th\u00e0nh tr\u1ecdng t\u00e2m. Kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng h\u01a1n l\u00e0 vi\u1ec7c so s\u00e1nh gi\u00e1 c\u1ea3 nh\u01b0 tr\u01b0\u1edbc.<\/span><\/p>\n

    \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n quan tr\u1ecdng, \u0111\u1eb7t n\u1ec1n m\u00f3ng cho vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i gi\u1eefa b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng. M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, ch\u1ec9 gi\u1ea3m 5% t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf c\u00f3 th\u1ec3 gi\u00fap t\u0103ng doanh thu c\u1ee7a doanh nghi\u1ec7p t\u1eeb 25% l\u00ean \u0111\u1ebfn 125%.\u00a0<\/span><\/p>\n

    Nh\u01b0 th\u1ebf, n\u1ebfu b\u1ea1n t\u1eadp trung ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n \u1edf giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh s\u1ebd g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u trong c\u00e1c l\u1ea7n mua h\u00e0ng ti\u1ebfp theo v\u00e0 m\u1ecdi ng\u01b0\u1eddi sau \u0111\u00f3. M\u1ed9t s\u1ed1 c\u00e1ch c\u00f3 th\u1ec3 l\u00e0:<\/span><\/p>\n

      \n
    • Ph\u00e1t tri\u1ec3n ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, ch\u01b0\u01a1ng tr\u00ecnh tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5<\/span><\/li>\n
    • Ph\u00e2n t\u00edch c\u00e1c ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, nhu c\u1ea7u thay \u0111\u1ed5i theo xu h\u01b0\u1edbng<\/span><\/li>\n
    • Tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng truy\u1ec1n t\u1ea3i h\u00ecnh \u1ea3nh, s\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u\u00a0<\/span><\/li>\n
    • Th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/li>\n<\/ul>\n

      Giai \u0111o\u1ea1n 4: L\u00f2ng trung th\u00e0nh<\/b><\/h3>\n

      M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a giai \u0111o\u1ea1n v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 t\u1eeb m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi b\u1ea1n, nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean mua h\u00e0ng v\u00e0 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u1ecd s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u b\u1ea1n \u0111\u1ebfn t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi th\u00e2n quen. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i b\u1ea5t k\u1ef3 m\u1ed9t kh\u00e1ch h\u00e0ng n\u00e0o c\u0169ng \u0111\u1ec1u s\u1ebd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a b\u1ea1n, h\u1ecd c\u00f3 th\u1ec3 r\u1eddi b\u1ecf b\u1ea1n v\u00ec nhi\u1ec1u l\u00fd do kh\u00e1c nhau. M\u1ed9t s\u1ed1 c\u00e1ch c\u1ea3i thi\u1ec7n l\u00f2ng trung th\u00e0nh c\u00f3 th\u1ec3 l\u00e0:\u00a0<\/span><\/p>\n

        \n
      • Cung c\u1ea5p s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng<\/span><\/li>\n
      • Duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u1eefng tr\u1ea3i nghi\u1ec7m, chi\u1ebfn d\u1ecbch c\u00e1 nh\u00e2n ho\u00e1 nh\u01b0 c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho kh\u00e1ch h\u00e0ng, th\u01b0 c\u1ea3m \u01a1n,..<\/span><\/li>\n
      • Lu\u00f4n t\u1ea1o ra kh\u00f4ng gian tho\u1ea3i m\u00e1i v\u00e0 thu\u1eadn ti\u1ec7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ph\u1ea3n h\u1ed3i, trao \u0111\u1ed5i v\u00e0 gi\u1ea3i \u0111\u00e1p h\u1ecd m\u1ed9t c\u00e1ch nhanh nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/li>\n<\/ul>\n

        Nh\u01b0 v\u1eady, v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng<\/strong> \u0111\u1ea7y \u0111\u1ee7 s\u1ebd bao g\u1ed3m 4 giai \u0111o\u1ea1n: ti\u1ebfp c\u1eadn, chuy\u1ec3n \u0111\u1ed5i, gi\u1eef ch\u00e2n, l\u00f2ng trung th\u00e0nh. C\u00e1c giai \u0111o\u1ea1n m\u00e0 m\u1ed7i kh\u00e1ch h\u00e0ng tr\u1ea3i qua c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng gi\u1ed1ng nhau. C\u00f3 ng\u01b0\u1eddi s\u1ebd \u0111\u1ea7y \u0111\u1ee7 c\u1ea3 4 b\u01b0\u1edbc ho\u1eb7c t\u1eeb b\u01b0\u1edbc \u0111\u1ea7u ti\u1ebfp c\u1eadn, mua h\u00e0ng sau \u0111\u00f3 \u0111\u1ebfn trung th\u00e0nh. C\u00f3 ng\u01b0\u1eddi s\u1ebd t\u1eeb b\u01b0\u1edbc ti\u1ebfp c\u1eadn, mua h\u00e0ng v\u00e0 d\u1eebng l\u1ea1i \u1edf \u0111\u00f3. Hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c c\u00e1c giai \u0111o\u1ea1n c\u1ee7a v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111ang \u1edf m\u1ee9c \u0111\u1ed9 ti\u1ebfp c\u1eadn n\u00e0o, t\u1eeb \u0111\u00f3 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, gia t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n \u1ed5n \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

        Xem th\u00eam:\u00a0T\u0103ng gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng nh\u1edd kh\u00e1c bi\u1ec7t h\u00f3a tr\u1ea3i nghi\u1ec7m<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n doanh thu h\u01a1n l\u00e0 vi\u1ec7c nh\u00ecn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh m\u1ed9t \u0111i kh\u00f4ng tr\u1edf l\u1ea1i. M\u1ed9t trong nh\u1eefng c\u00e1ch \u0111\u00f3 ch\u00ednh l\u00e0 qu\u1ea3n l\u00fd v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh, c\u1ea3i thi\u1ec7n doanh thu \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi h\u1ecd.<\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51757"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51757"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51757\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}