{"id":51769,"date":"2023-12-20T01:20:39","date_gmt":"2023-12-19T18:20:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cdp-la-gi-phan-biet-phan-mem-cdp-voi-crm-va-dmp.html"},"modified":"2023-12-20T01:20:39","modified_gmt":"2023-12-19T18:20:39","slug":"cdp-la-gi-phan-biet-phan-mem-cdp-voi-crm-va-dmp","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cdp-la-gi-phan-biet-phan-mem-cdp-voi-crm-va-dmp.html","title":{"rendered":"CDP l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t ph\u1ea7n m\u1ec1m CDP v\u1edbi CRM v\u00e0 DMP"},"content":{"rendered":"
\n

Trong nh\u1eefng giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a ti\u1ebfp th\u1ecb, khi c\u00f4ng ngh\u1ec7 s\u1ed1 ch\u01b0a ph\u00e1t tri\u1ec3n, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c v\u1ec1 h\u1ea1n ch\u1ebf c\u1ee7a d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. Nh\u01b0ng v\u1edbi ng\u00e0y nay, s\u1ef1 ph\u00e1t tri\u1ec3n b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u00e3 gi\u00fap c\u00e1c doanh nghi\u1ec7p d\u1ec5 d\u00e0ng thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng h\u01a1n. Tuy nhi\u00ean, m\u1ed9t th\u00e1ch th\u1ee9c m\u1edbi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra l\u00e0 l\u01b0\u1ee3ng d\u1eef li\u1ec7u ng\u00e0y c\u00e0ng l\u1edbn, th\u00f4ng tin \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c v\u00e0 ph\u00e2n b\u1ed5 t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, d\u1eabn \u0111\u1ebfn nhi\u1ec1u kh\u00f3 kh\u0103n trong qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i c\u1ea7n \u0111\u1ebfn s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 v\u1ec1 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng nh\u01b0 CDP \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh thu th\u1eadp, s\u1eafp x\u1ebfp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin.\u00a0<\/span><\/p>\n

CDP l\u00e0 g\u00ec?<\/b><\/h2>\n

CDP (Customer Data Platform) l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. Theo \u0111\u00f3, n\u1ec1n t\u1ea3ng CDP \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1eb1m m\u1ee5c \u0111\u00edch thu th\u1eadp, t\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, \u0111\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng h\u1ee3p nh\u1ea5t, ho\u00e0n ch\u1ec9nh, \u0111\u1ea7y \u0111\u1ee7 v\u00e0 chi ti\u1ebft cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

\"CDP<\/p>\n

Customer data platform \u2013 CDP l\u00e0 g\u00ec?<\/p>\n<\/div>\n

Marketing CDP (CDP ti\u1ebfp th\u1ecb) l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a CDP, \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u ho\u00e1 \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o. Theo \u0111\u00f3, c\u00e1c marketer c\u00f3 th\u1ec3 l\u01b0u tr\u1eef v\u00e0 theo d\u00f5i th\u00f4ng tin, h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh danh tr\u00ean h\u1ec7 th\u1ed1ng. T\u1eeb \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, chi ti\u1ebft nh\u1eb1m n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3.\u00a0<\/span><\/p>\n

CDP \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ti\u1ebfp th\u1ecb v\u00e0 kinh doanh, th\u01b0\u1eddng s\u1ebd c\u00f3 c\u00e1c t\u00ednh n\u0103ng nh\u01b0 sau:<\/span><\/p>\n

    \n
  • T\u1ed5ng h\u1ee3p, chu\u1ea9n h\u00f3a v\u00e0 t\u00edch h\u1ee3p th\u00f4ng tin t\u1eeb nhi\u1ec1u ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c nhau (d\u1eef li\u1ec7u c\u00f3 th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb website, email, m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c k\u00eanh b\u00e1n h\u00e0ng kh\u00e1c,..)<\/span><\/li>\n
  • Ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u01a1 \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch chi ti\u1ebft<\/span><\/li>\n
  • T\u00edch h\u1ee3p t\u1ef1 \u0111\u1ed9ng ho\u00e1 chi\u1ebfn d\u1ecbch v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3, gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u00ednh nh\u1ea5t qu\u00e1n, d\u1ec5 ki\u1ec3m so\u00e1t trong qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb \u0111a k\u00eanh.<\/span><\/li>\n<\/ul>\n

    L\u1ee3i \u00edch c\u1ee7a CDP trong kinh doanh v\u00e0 marketing l\u00e0 g\u00ec?<\/b><\/h2>\n

    Theo Vi\u1ec7n CDP, , doanh thu ng\u00e0nh CDP c\u00e1n m\u1ed1c 740 tri\u1ec7u \u0111\u00f4 la (\u01b0\u1edbc t\u00ednh t\u0103ng 50% so v\u1edbi n\u0103m ngo\u00e1i v\u00e0 \u0111\u1ea1t m\u1ed1c h\u01a1n 1 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m nay). T\u1ea1i Chicago, s\u1ef1 ki\u1ec7n B2C Salesforce Connections c\u0169ng \u0111\u00e3 c\u00f4ng b\u1ed1 r\u1eb1ng h\u1ecd s\u1ebd tung ra m\u1ed9t CDP c\u1ee7a ri\u00eang m\u00ecnh v\u00e0 sau \u0111\u00f3 c\u00f9ng ng\u00e0y, Adobe c\u0169ng c\u00f4ng b\u1ed1 m\u1ed9t CDP kh\u00e1c. Kh\u00f4ng ch\u1ecbu thua k\u00e9m, Oracle c\u0169ng tham gia v\u00e0 nh\u1edd s\u1ef1 gi\u00fap \u0111\u1ee1 t\u1eeb Accenture & Capgemini \u0111\u00e3 gi\u00fap h\u1ecd t\u00ecm ra m\u1ed9t CDP m\u1edbi.<\/span><\/p>\n

    Theo Gartner, s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ed1i v\u1edbi ng\u00e0nh CDP \u0111ang gia t\u0103ng \u0111\u00e1ng k\u1ec3 (c\u1ee5 th\u1ec3 l\u00e0 32% t\u1eeb \u0111\u1ebfn ). V\u1edbi nh\u1eefng con s\u1ed1 nh\u01b0 tr\u00ean \u0111\u00e3 cho th\u1ea5y \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a CDP \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 ti\u1ebfp th\u1ecb. C\u1ee5 th\u1ec3 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch:\u00a0<\/span><\/p>\n

    \"L\u1ee3i<\/p>\n

    L\u1ee3i \u00edch c\u1ee7a CDP trong kinh doanh v\u00e0 marketing<\/p>\n<\/div>\n

    T\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng th\u00f4ng tin \u0111\u1ed3ng b\u1ed9: <\/b>CDP l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng thu th\u1eadp v\u00e0 l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c nhau c\u1ee7a doanh nghi\u1ec7p. Do \u0111\u00f3, khi thu th\u1eadp, c\u00e1c ngu\u1ed3n th\u00f4ng tin s\u1ebd \u0111\u01b0\u1ee3c chu\u1ea9n ho\u00e1 v\u00e0 gh\u00e9p l\u1ea1i v\u1edbi nhau \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng ho\u00e0n ch\u1ec9nh. K\u1ebft qu\u1ea3 l\u00e0 b\u1ea1n ch\u1ec9 c\u1ea7n truy c\u1eadp m\u1ed9t h\u1ec7 th\u1ed1ng duy nh\u1ea5t v\u00e0 c\u00f3 th\u1ec3 xem th\u00f4ng tin t\u1ed5ng h\u1ee3p c\u1ee7a kh\u00e1ch h\u00e0ng n\u00e0y.\u00a0<\/span><\/p>\n

    C\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng truy c\u1eadp d\u1eef li\u1ec7u:\u00a0<\/b>CDP c\u00f3 th\u1ec3 h\u1ee3p nh\u1ea5t d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng trong to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng c\u1ee7a doanh nghi\u1ec7p. Qua \u0111\u00f3, c\u00e1c ph\u00f2ng ban t\u1eeb kinh doanh \u0111\u1ebfn ti\u1ebfp th\u1ecb hay d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0 s\u1eed d\u1ee5ng ngu\u1ed3n th\u00f4ng tin li\u00ean k\u1ebft n\u00e0y.\u00a0<\/span><\/p>\n

    H\u1ed7 tr\u1ee3 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng:<\/b> D\u1ef1a tr\u00ean h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng chi ti\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u01b0\u1edbc \u0111\u00f3, c\u00e1c marketer c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi, nhu c\u1ea7u ho\u1eb7c s\u1edf th\u00edch \u0111ang thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p, t\u1ea1o tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n ho\u00e1 cho m\u1ed7i kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. B\u00ean c\u1ea1nh \u0111\u00f3, CDP h\u1ed7 tr\u1ee3 t\u1ef1 \u0111\u1ed9ng ho\u00e1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb nh\u01b0 g\u1eedi email marketing, chatbot, theo d\u00f5i v\u00e0 c\u1eadp nh\u1eadt h\u00e0nh vi kh\u00e1ch h\u00e0ng li\u00ean t\u1ee5c,\u2026 th\u1eadm ch\u00ed l\u00e0 t\u00edch h\u1ee3p c\u1ea3 h\u1ec7 th\u1ed1ng CRM. Nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng ti\u1ebfp th\u1ecb c\u0169ng nh\u01b0 duy tr\u00ec m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    B\u1ea3o m\u1eadt v\u00e0 tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh: <\/b>CDP c\u00f3 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t n\u1ed9i b\u1ed9 l\u1edbn, \u0111\u1ea3m b\u1ea3o t\u00ednh b\u1ea3o m\u1eadt cao v\u1ec1 an to\u00e0n d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd v\u1ec1 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n. V\u00ed d\u1ee5: H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p khi cung c\u1ea5p d\u1ecbch v\u1ee5 CDP \u0111\u1ec1u ph\u1ea3i c\u00f3 ch\u1ee9ng nh\u1eadn ISO (International Organization of Standardization) v\u00e0 SOC (Security Operations Center) v\u1ec1 vi\u1ec7c x\u1eed l\u00fd v\u00e0 thu th\u1eadp th\u00f4ng tin c\u00e1 nh\u00e2n.<\/span><\/p>\n

    S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a CDP v\u1edbi CRM v\u00e0 DMP<\/b><\/h2>\n

    T\u1ea1i sao l\u1ea1i ch\u1ec9 so s\u00e1nh CDP v\u1edbi CRM v\u00e0 DMP m\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1c ph\u1ea7n m\u1ec1m kh\u00e1c? \u0110\u01a1n gi\u1ea3n l\u00e0 v\u00ec CDP hay CRM hay DMP c\u00f3 nhi\u1ec1u \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng, \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu th\u1eadp v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. Do \u0111\u00f3 m\u00e0 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 nh\u1ea7m l\u1eabn v\u1ec1 c\u1ea3 3 kh\u00e1i ni\u1ec7m n\u00e0y. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u00f4ng tin h\u1eefu \u00edch gi\u00fap b\u1ea1n ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c CDP v\u1edbi CRM v\u00e0 DMP c\u0169ng nh\u01b0 l\u00e0 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft lu\u1eadn ph\u00f9 h\u1ee3p tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng m\u1ed9t ph\u1ea7n m\u1ec1m n\u00e0o \u0111\u00f3.<\/span><\/p>\n

    \"S\u1ef1<\/p>\n

    S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a CDP v\u1edbi c\u00e1c ph\u1ea7n m\u1ec1m kh\u00e1c<\/p>\n<\/div>\n

    S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa CDP v\u1edbi CRM<\/b><\/h3>\n

    CRM \u2013 Customer Relationship Management l\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng, bao g\u1ed3m vi\u1ec7c thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, \u0111\u1ecba l\u00fd, l\u1ecbch s\u1eed mua h\u00e0ng, h\u00e0nh vi t\u01b0\u01a1ng t\u00e1c,\u2026 C\u1ea3 CDP v\u00e0 CRM \u0111\u1ec1u c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. Tuy nhi\u00ean, CDP v\u00e0 CRM s\u1ebd c\u00f3 m\u1ed9t s\u1ed1 s\u1ef1 kh\u00e1c bi\u1ec7t nh\u01b0 sau:\u00a0<\/span><\/p>\n

    V\u1ec1 ph\u1ea1m vi v\u00e0 \u0111\u1ed9 chi ti\u1ebft c\u1ee7a d\u1eef li\u1ec7u: <\/b>CDP t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed5ng h\u1ee3p v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau c\u1ee7a doanh nghi\u1ec7p (bao g\u1ed3m c\u1ea3 online v\u00e0 offline) th\u1eadm ch\u00ed c\u1ea3 nh\u1eefng li\u00ean h\u1ec7 v\u00e0 t\u01b0\u01a1ng t\u00e1c \u1ea9n danh. Trong khi \u0111\u00f3, CRM ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u li\u00ean quan \u0111\u1ebfn quan h\u1ec7 v\u00e0 c\u00e1ch t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. Do \u0111\u00f3, CDP t\u1ed5ng quan, \u0111a chi\u1ec1u v\u00e0 ph\u1ea1m vi thu th\u1eadp d\u1eef li\u1ec7u l\u1edbn h\u01a1n so v\u1edbi CRM.<\/span><\/p>\n

    \"S\u1ef1<\/p>\n

    S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa CDP v\u1edbi CRM<\/p>\n<\/div>\n

    V\u1ec1 m\u1ee5c ti\u00eau:<\/b> CDP \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf h\u1ea7u nh\u01b0 \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch v\u00e0 d\u1ef1 b\u00e1o c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo trong k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb. Trong khi \u0111\u00f3, CRM \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd quan h\u1ec7 v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, h\u1ed7 tr\u1ee3 cho ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u1edf hi\u1ec7n t\u1ea1i nh\u1eb1m m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec quan h\u1ec7 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa CDP v\u1edbi DMP<\/b><\/h3>\n

    DMP \u2013 Data Management Platform l\u00e0 c\u0169ng l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. T\u01b0\u01a1ng t\u1ef1 v\u1edbi CDP, DMP t\u1ed5ng h\u1ee3p c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u t\u1eeb website, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, m\u1ea1ng x\u00e3 h\u1ed9i,\u2026 b\u00ean c\u1ea1nh c\u0169ng c\u00f3 nh\u1eefng ph\u00e2n t\u00edch \u0111\u00e1nh gi\u00e1 v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch, h\u00e0nh vi kh\u00e1ch h\u00e0ng,.. Tuy nhi\u00ean, gi\u1eefa CDP v\u00e0 DMP s\u1ebd c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t nh\u01b0 sau:<\/span><\/p>\n

    \"S\u1ef1<\/p>\n

    S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa CDP v\u1edbi DMP<\/p>\n<\/div>\n

    V\u1ec1 ph\u1ea1m vi d\u1eef li\u1ec7u: <\/b>CDP t\u1eadp trung thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n k\u1ec3 c\u1ea3 online v\u00e0 offline. Trong khi \u0111\u00f3, DMP ch\u1ec9 thu th\u1eadp d\u1eef li\u1ec7u tr\u1ef1c tuy\u1ebfn t\u1eeb cookie v\u00e0 d\u1eef li\u1ec7u DMP th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u1ea9n danh, th\u1eddi h\u1ea1n l\u01b0u tr\u1eef ch\u1ec9 kho\u1ea3ng 90 ng\u00e0y.<\/span><\/p>\n

    V\u1ec1 m\u1ee5c ti\u00eau: <\/b>CDP \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing li\u00ean quan \u0111\u1ebfn c\u00e1 nh\u00e2n ho\u00e1, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. C\u00f2n DMP \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng d\u00e0nh ri\u00eang cho qu\u1ea3ng c\u00e1o, \u0111\u1eb7c bi\u1ec7t l\u00e0 h\u1ed7 tr\u1ee3 nhi\u1ec1u h\u01a1n trong qu\u1ea3ng c\u00e1o website.\u00a0<\/span><\/p>\n

    V\u1ec1 kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p d\u1eef li\u1ec7u: <\/b>CDP c\u00f3 kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p v\u00e0 \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u cao. C\u00f2n \u0111\u1ed1i v\u1edbi DMP, th\u01b0\u1eddng t\u1eadp trung t\u00edch h\u1ee3p d\u1eef li\u1ec7u qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn nh\u01b0 Facebook Ads, Google Ads,\u2026<\/span><\/p>\n

    T\u00f3m l\u1ea1i, CDP hay CRM hay DMP \u0111\u1ec1u l\u00e0 m\u1ed9t trong nh\u1eefng ph\u1ea7n m\u1ec1m, gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 v\u1ec1 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. T\u00f9y v\u00e0o m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng, c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng mong mu\u1ed1n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y ph\u00f9 h\u1ee3p nh\u1ea5t.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Trong nh\u1eefng giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a ti\u1ebfp th\u1ecb, khi c\u00f4ng ngh\u1ec7 s\u1ed1 ch\u01b0a ph\u00e1t tri\u1ec3n, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c v\u1ec1 h\u1ea1n ch\u1ebf c\u1ee7a d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. Nh\u01b0ng v\u1edbi ng\u00e0y nay, s\u1ef1 ph\u00e1t tri\u1ec3n b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u00e3 gi\u00fap c\u00e1c doanh nghi\u1ec7p d\u1ec5 d\u00e0ng thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng h\u01a1n. Tuy nhi\u00ean, m\u1ed9t th\u00e1ch th\u1ee9c m\u1edbi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra l\u00e0 l\u01b0\u1ee3ng d\u1eef li\u1ec7u ng\u00e0y c\u00e0ng l\u1edbn, th\u00f4ng tin \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c v\u00e0 ph\u00e2n b\u1ed5 t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, d\u1eabn \u0111\u1ebfn nhi\u1ec1u kh\u00f3 kh\u0103n trong qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i c\u1ea7n \u0111\u1ebfn s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 v\u1ec1 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng nh\u01b0 CDP \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh thu th\u1eadp, s\u1eafp x\u1ebfp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51769"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51769"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51769\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}