{"id":5178,"date":"2023-11-29T07:53:33","date_gmt":"2023-11-29T07:53:33","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5178"},"modified":"2023-11-29T14:37:37","modified_gmt":"2023-11-29T14:37:37","slug":"chien-luoc-dinh-vi-san-pham-thuc-day-tang-truong-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-dinh-vi-san-pham-thuc-day-tang-truong-doanh-nghiep.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p"},"content":{"rendered":"<p class=\"ifp\">\u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c cho l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t quy\u1ebft \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng bi\u1ebft l\u00fd do t\u1ea1i sao h\u1ecd n\u00ean l\u1ef1a ch\u1ecdn b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd bi\u1ebft n\u00ean c\u1ea3i ti\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5\/ s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh nh\u01b0 n\u00e0o.<\/p>\n<p>V\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c k\u1ebf ho\u1ea1ch \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 \u1ee9ng d\u1ee5ng trong Marketing? H\u00e3y c\u00f9ng tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<h2>Kh\u00e1i ni\u1ec7m \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6261 lazyloaded c008\" src=\"https:\/\/camnangceo.com\/wp-content\/uploads\/\/03\/chien-luoc-dinh-vi-san-pham.jpg\" srcset=\"https:\/\/camnangceo.com\/wp-content\/uploads\/\/03\/chien-luoc-dinh-vi-san-pham.jpg 525w, https:\/\/camnangceo.com\/wp-content\/uploads\/\/03\/chien-luoc-dinh-vi-san-pham-300x246.jpg 300w, https:\/\/camnangceo.com\/wp-content\/uploads\/\/03\/chien-luoc-dinh-vi-san-pham-150x123.jpg 150w, https:\/\/camnangceo.com\/wp-content\/uploads\/\/03\/chien-luoc-dinh-vi-san-pham-80x66.jpg 80w, https:\/\/camnangceo.com\/wp-content\/uploads\/\/03\/chien-luoc-dinh-vi-san-pham-220x181.jpg 220w, https:\/\/camnangceo.com\/wp-content\/uploads\/\/03\/chien-luoc-dinh-vi-san-pham-122x100.jpg 122w, https:\/\/camnangceo.com\/wp-content\/uploads\/\/03\/chien-luoc-dinh-vi-san-pham-183x150.jpg 183w, https:\/\/camnangceo.com\/wp-content\/uploads\/\/03\/chien-luoc-dinh-vi-san-pham-290x238.jpg 290w, https:\/\/camnangceo.com\/wp-content\/uploads\/\/03\/chien-luoc-dinh-vi-san-pham-506x415.jpg 506w, \" alt=\"Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m\" \/><\/p>\n<p>\u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u x\u00e1c \u0111\u1ecbnh m\u1ed9t \u0111\u1eb7c t\u00ednh ri\u00eang bi\u1ec7t cho s\u1ea3n ph\u1ea9m nh\u1eb1m ph\u00e2n bi\u1ec7t v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp.<\/p>\n<p>Quy tr\u00ecnh \u0111\u1ecbnh v\u1ecb bao g\u1ed3m vi\u1ec7c \u0111\u1ecbnh v\u1ecb ph\u00e2n kh\u00fac c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u1ea1o h\u00ecnh \u1ea3nh kh\u00e1c bi\u1ec7t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u1eb1m gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<p>M\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n<ul>\n<li>khi nh\u1eafc \u0111\u1ebfn m\u00e1i t\u00f3c su\u00f4n m\u01b0\u1ee3t, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd nh\u1edb ngay \u0111\u1ebfn Sunsilk<\/li>\n<li>nh\u1eafc \u0111\u1ebfn m\u00ec t\u00f4m chua cay s\u1ebd nh\u1edb \u0111\u1ebfn H\u1ea3o H\u1ea3o.<\/li>\n<\/ul>\n<h2>L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m<\/h2>\n<p>M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 cung c\u1ea5p s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n<div class=\"2LQhAlgj\">\n<div class=\"tve-leads-shortcode tve-tl-anim tl-anim-instant tve-leads-track-shortcode_2296 tve-leads-triggered\">\n<div id=\"tve_tcb2_fading-image-2-step_m1\" class=\"tl-style\">\n<div class=\"tve-leads-conversion-object\">\n<div class=\"tve_flt\">\n<div id=\"tve_editor\" class=\"tve_shortcode_editor\">\n<div class=\"thrv-leads-form-box tve_no_drag tve_no_icons thrv_wrapper tve_editor_main_content thrv-leads-in-content tve_empty_dropzone\">\n<div class=\"thrv_wrapper thrv-page-section\">\n<div class=\"tve-page-section-in tve_empty_dropzone\">\n<div class=\"thrv_wrapper tve_image_caption on_hover\"><\/div>\n<div class=\"thrv_wrapper tve_image_caption\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1ee3i \u00edch h\u00e0ng \u0111\u1ea7u c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m:<\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh nh\u1eefng l\u1ee3i \u00edch ch\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng<\/li>\n<li>T\u00ecm ki\u1ebfm l\u1ee3i th\u1ebf c\u1ea1nh tranh ngay c\u1ea3 khi th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i<\/li>\n<li>\u0110\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<li>C\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 uy t\u00edn s\u1ea3n ph\u1ea9m<\/li>\n<li>C\u00f3 \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<li>T\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 hi\u1ec7u qu\u1ea3<\/li>\n<li>Thu h\u00fat c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c nhau<\/li>\n<li>N\u00e2ng cao s\u1ee9c m\u1ea1nh c\u1ea1nh tranh<\/li>\n<li>Tung ra c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi<\/li>\n<li>Tr\u00ecnh b\u00e0y c\u00e1c t\u00ednh n\u0103ng m\u1edbi c\u1ee7a s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3<\/li>\n<\/ul>\n<h2>5 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6262 c008\" src=\"https:\/\/camnangceo.com\/wp-content\/uploads\/\/03\/chien-luoc-dinh-vi-san-pham-1.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m\" \/><\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m n\u00ean d\u1ef1a tr\u00ean s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh. T\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh v\u1ecb th\u1ebf kh\u00e1c bi\u1ec7t c\u1ee7a c\u00f4ng ty so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u00e1c th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y n\u0103m chi\u1ebfn l\u01b0\u1ee3c m\u00e0 nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean \u0111\u00f3:<\/p>\n<h3>1. \u0110\u1ecbnh v\u1ecb d\u1ef1a tr\u00ean \u0111\u1eb7c t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m<\/h3>\n<p>S\u1eed d\u1ee5ng c\u00e1c \u0111\u1eb7c t\u00ednh ho\u1eb7c l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0m chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ebd li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi m\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee5 th\u1ec3 c\u00f3 l\u1ee3i cho kh\u00e1ch h\u00e0ng.<\/p>\n<p>V\u00ed d\u1ee5, trong ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4 \u2013 v\u1ecb tr\u00ed c\u1ee7a Toyota tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 \u0111\u1ed9 tin c\u1eady, v\u1ecb tr\u00ed c\u1ee7a Porsche l\u00e0 hi\u1ec7u su\u1ea5t v\u00e0 v\u1ecb tr\u00ed c\u1ee7a Volvo l\u00e0 s\u1ef1 an to\u00e0n.<\/p>\n<p>Th\u01b0\u01a1ng hi\u1ec7u n\u00ean li\u00ean t\u1ee5c truy\u1ec1n \u0111\u1ea1t l\u1ee3i \u00edch ho\u1eb7c \u0111\u1eb7c t\u00ednh ri\u00eang bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<div class=\"VVdCL5hR\">\n<div class=\"tve-leads-shortcode tve-tl-anim tl-anim-instant tve-leads-track-shortcode_1154 tve-leads-triggered\">\n<div id=\"tve_tcb2_fading-image-2-step-with-lightbox_m1\" class=\"tl-style\">\n<div class=\"tve-leads-conversion-object\">\n<div class=\"tve_flt\">\n<div id=\"tve_editor\" class=\"tve_shortcode_editor\">\n<div class=\"thrv-leads-form-box tve_no_drag tve_no_icons thrv_wrapper tve_editor_main_content thrv-leads-in-content tve_empty_dropzone\">\n<div class=\"thrv_wrapper thrv-page-section\">\n<div class=\"tve-page-section-in tve_empty_dropzone\">\n<div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box\">\n<div class=\"tve-cb tve_empty_dropzone\">\n<div class=\"thrv_wrapper tve_image_caption on_hover\"><\/div>\n<div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box\">\n<div class=\"tve-cb tve_empty_dropzone\">\n<div class=\"thrv_wrapper tve_image_caption\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3>2. \u0110\u1ecbnh v\u1ecb d\u1ef1a tr\u00ean gi\u00e1 c\u1ea3<\/h3>\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c li\u00ean k\u1ebft c\u00f4ng ty c\u1ee7a b\u1ea1n v\u1edbi gi\u00e1 c\u1ea3 c\u1ea1nh tranh. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ef1 \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u1edbi m\u1ee9c gi\u00e1 r\u1ebb nh\u1ea5t.<\/p>\n<p>H\u00e3y l\u1ea5y c\u00e1c si\u00eau th\u1ecb l\u00e0m v\u00ed d\u1ee5: Chi ph\u00ed ph\u00e2n ph\u1ed1i v\u00e0 h\u1eadu c\u1ea7n th\u1ea5p h\u01a1n cho ph\u00e9p h\u1ecd \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u00ec v\u1eady nh\u1eefng ng\u01b0\u1eddi mua nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 th\u01b0\u1eddng s\u1ebd mua ch\u00fang m\u00e0 kh\u00f4ng c\u1ea7n bi\u1ebft gi\u00e1 v\u00ec h\u1ecd bi\u1ebft r\u1eb1ng \u0111\u00f3 th\u01b0\u1eddng l\u00e0 l\u1ef1a ch\u1ecdn r\u1ebb nh\u1ea5t.<\/p>\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb d\u1ef1a tr\u00ean gi\u00e1 n\u1ebfu h\u1ecd t\u00ecm th\u1ea5y kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng t\u1ea1i m\u1ed9t m\u1ee9c gi\u00e1 c\u1ee5 th\u1ec3.<\/p>\n<p>Vi\u1ec7c tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn duy nh\u1ea5t trong m\u1ed9t ph\u1ea1m vi gi\u00e1 nh\u1ea5t \u0111\u1ecbnh s\u1ebd tr\u1edf th\u00e0nh v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p. Th\u00f4ng th\u01b0\u1eddng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd m\u1edf r\u1ed9ng c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3>3. \u0110\u1ecbnh v\u1ecb d\u1ef1a tr\u00ean ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m<\/h3>\n<p>Thay v\u00ec c\u1ed1 g\u1eafng h\u1ea1 th\u1ea5p gi\u00e1, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd t\u1eadp trung v\u00e0o uy t\u00edn, c\u1ee5 th\u1ec3 l\u00e0 s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n<p>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1ebd mua s\u1ea3n ph\u1ea9m b\u1ea5t k\u1ec3 v\u1edbi gi\u00e1 nh\u01b0 n\u00e0o, b\u1edfi h\u1ecd quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c mu\u1ed1n mua \u0111\u1ec3 th\u1ecfa m\u00e3n nhu c\u1ea7u.<\/p>\n<p>\u0110\u00f4i khi m\u1ed9t s\u1ea3n ph\u1ea9m xa x\u1ec9 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3 ngh\u0129a l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n; tuy nhi\u00ean, kh\u00e1ch h\u00e0ng v\u1eabn tin r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd t\u1ed1t h\u01a1n v\u00ec danh ti\u1ebfng c\u1ee7a h\u1ecd do chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u sang tr\u1ecdng.<\/p>\n<p>V\u00ed d\u1ee5, m\u1ed9t chi\u1ebfc xe Rolls Royce tr\u1ecb gi\u00e1 200.000 \u0111\u00f4 la v\u1edbi \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m sang tr\u1ecdng c\u00f3 th\u1ec3 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng x\u00e2y d\u1ef1ng th\u1ea5p h\u01a1n m\u1ed9t chi\u1ebfc Hyundai 30.000 \u0111\u00f4 la.<\/p>\n<h3>4. \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng<\/h3>\n<p>S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch g\u00ec hay g\u1eafn li\u1ec1n v\u1edbi \u1ee9ng d\u1ee5ng g\u00ec?<\/p>\n<p>Li\u00ean k\u1ebft s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng c\u1ee5 th\u1ec3 c\u0169ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>V\u00ed d\u1ee5, c\u00e1c ch\u1ea5t b\u1ed5 sung thay th\u1ebf b\u1eefa \u0103n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho b\u1ea5t k\u1ef3 ai mu\u1ed1n c\u00f3 m\u1ed9t b\u1eefa \u0103n nhanh ch\u00f3ng, ti\u1ec7n l\u1ee3i khi \u0111ang di chuy\u1ec3n ho\u1eb7c ch\u1ec9 thi\u1ebfu th\u1eddi gian.<\/p>\n<p>Ngo\u00e0i ra c\u00f2n c\u00f3 c\u00e1c lo\u1ea1i th\u1ef1c ph\u1ea9m thay th\u1ebf b\u1eefa \u0103n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf r\u00f5 r\u00e0ng cho nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n \u0111\u1ea1t hi\u1ec7u su\u1ea5t cao trong ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c ho\u1eb7c ch\u01a1i m\u1ed9t m\u00f4n th\u1ec3 thao, v\u00ec v\u1eady ch\u00fang th\u01b0\u1eddng ch\u1ee9a nhi\u1ec1u calo v\u00e0 c\u00f3 th\u00eam vitamin v\u00e0 kho\u00e1ng ch\u1ea5t.<\/p>\n<h3>5. \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean c\u1ea1nh tranh<\/h3>\n<p>\u0110\u1ecbnh v\u1ecb d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u01b0 m\u1ed9t \u0111i\u1ec3m tham chi\u1ebfu \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho s\u1ea3n ph\u1ea9m.<\/p>\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00eau b\u1eadt s\u1ef1 kh\u00e1c bi\u1ec7t ch\u00ednh m\u00e0 s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd cung c\u1ea5p trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111\u1ec3 l\u00e0m cho n\u00f3 \u0111\u1ed9c \u0111\u00e1o h\u01a1n so v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng kh\u00e1c.<\/p>\n<p>\u0110\u00e2u l\u00e0 t\u00ednh n\u0103ng ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7?<\/p>\n<p>V\u00ed d\u1ee5 cho chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m sao cho \u0111em l\u1ea1i c\u00e1c gi\u00e1 tr\u1ecb t\u01b0\u01a1ng t\u1ef1 v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u01b0ng v\u1edbi m\u1ed9t m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n.<\/p>\n<h2>V\u00ed d\u1ee5 v\u1ec1 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng<\/h2>\n<h3>1. Beautycounter \u2013 v\u1ebb \u0111\u1eb9p s\u1ea1ch bong<\/h3>\n<p>Th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da v\u00e0 m\u1ef9 ph\u1ea9m \u0111\u1ec1 cao v\u1ebb \u0111\u1eb9p \u0111\u1ebfn t\u1eeb vi\u1ec7c lo\u1ea1i b\u1ecf to\u00e0n b\u1ed9 ch\u1ea5t b\u1ea9n c\u00f2n \u0111\u1ecdng l\u1ea1i tr\u00ean da.<\/p>\n<p>C\u00f4ng ty lu\u00f4n c\u1ed1 g\u1eafng t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m an to\u00e0n cho m\u1ecdi lo\u1ea1i da v\u00e0 kh\u00f4ng c\u00f3 t\u00e1c d\u1ee5ng ph\u1ee5. Beautycounter l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a s\u1ef1 b\u1ec1n v\u1eefng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111ang s\u1eed d\u1ee5ng c\u00e1c th\u00e0nh ph\u1ea7n kh\u00f4ng th\u1ec3 g\u00e2y h\u1ea1i cho m\u00f4i tr\u01b0\u1eddng.<\/p>\n<h3>2. Nike \u2013 gi\u00e0y ch\u1ea5t l\u01b0\u1ee3ng cao d\u00e0nh cho v\u1eadn \u0111\u1ed9ng vi\u00ean<\/h3>\n<p>Nike, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng chuy\u00ean thi\u1ebft k\u1ebf, ph\u00e1t tri\u1ec3n v\u00e0 s\u1ea3n xu\u1ea5t gi\u00e0y ch\u1ea1y b\u1ed9 v\u00e0 qu\u1ea7n \u00e1o th\u1ec3 thao, t\u1ef1 \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 m\u1ed9t c\u00f4ng ty cung c\u1ea5p cho c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean gi\u00e0y th\u1ec3 thao v\u00e0 qu\u1ea7n \u00e1o th\u1eddi trang, ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n<h3>3. Thrive Market \u2013 s\u1ed1ng kh\u1ecfe<\/h3>\n<p>Thrive Market l\u00e0 m\u1ed9t c\u00f4ng ty b\u00e1n l\u1ebb cung c\u1ea5p cho kh\u00e1ch h\u00e0ng th\u1ef1c ph\u1ea9m l\u00e0nh m\u1ea1nh t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u1eefu c\u01a1 t\u1ed1t nh\u1ea5t. H\u1ecd cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0ng ch\u1ec9 v\u1edbi gi\u00e1 b\u00e1n bu\u00f4n.<\/p>\n<h2>10 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m cho th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<h3>1. X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/h3>\n<p>Bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, nhu c\u1ea7u, mong mu\u1ed1n, nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch c\u1ee7a h\u1ecd s\u1ebd cho ph\u00e9p b\u1ea1n cung c\u1ea5p s\u1ea3n ph\u1ea9m h\u1ecd s\u1eb5n s\u00e0ng mua.<\/p>\n<h3>2. X\u00e1c \u0111\u1ecbnh nh\u1eefng l\u1ee3i \u00edch ch\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m<\/h3>\n<p>L\u00e0 ch\u1ee7 doanh nghi\u1ec7p hay nh\u00e0 qu\u1ea3n l\u00fd Marketing, b\u1ea1n c\u1ea7n bi\u1ebft t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1eb7c th\u00f9 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, c\u00e1c t\u00ednh n\u0103ng v\u00e0 l\u1ee3i th\u1ebf c\u1ee7a ch\u00fang..<\/p>\n<h3>3. Thi\u1ebft l\u1eadp uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<ul>\n<li>\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 tin c\u1eady v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua l\u1ea1i, b\u1ea1n c\u1ea7n t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 tin c\u1eady.<\/li>\n<li>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng nhi\u1ec1u l\u1ea7n t\u1eeb c\u00e1c c\u00f4ng ty c\u00f3 danh ti\u1ebfng t\u1ed1t v\u00e0 \u0111\u1ed9 tin c\u1eady cao. \u0110\u1eebng \u0111\u01b0a ra nh\u1eefng l\u1eddi h\u1ee9a m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 gi\u1eef v\u00e0 nh\u1eefng tuy\u00ean b\u1ed1 kh\u00f4ng th\u1ec3 x\u00e1c minh \u0111\u01b0\u1ee3c.<\/li>\n<li>\u01afu ti\u00ean s\u1ef1 trung th\u1ef1c v\u00e0 minh b\u1ea1ch s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m l\u00e0nh m\u1ea1nh.<\/li>\n<\/ul>\n<h3>4. \u0110\u01b0a ra m\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb duy nh\u1ea5t.<\/h3>\n<p>Truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 mang l\u1ea1i cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n<p>B\u1ea1n c\u1ea7n bi\u1ebft m\u1ed9t th\u1ef1c t\u1ebf r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd kh\u00f4ng ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m n\u1ebfu h\u1ecd kh\u00f4ng th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb n\u00f3.<\/p>\n<p>Kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, t\u00ecm ra nh\u1eefng l\u1ee3i \u00edch t\u1ed1t nh\u1ea5t v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 truy\u1ec1n t\u1ea3i ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<h3>5. Xem x\u00e9t ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng<\/h3>\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t, b\u1ea1n c\u1ea7n ph\u1ea3i ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m d\u1ef1a tr\u00ean s\u1edf th\u00edch, \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd \u0111\u1ec3 t\u1ea1o th\u00f4ng \u0111i\u1ec7p t\u00f9y ch\u1ec9nh.<\/p>\n<h3>6. T\u1ea1o th\u00f4ng \u0111i\u1ec7p<\/h3>\n<p>Khi b\u1ea1n ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n ch\u1ecdn c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p cho t\u1eebng nh\u00f3m. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd c\u00f3 th\u1ec3 th\u00edch c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng nh\u01b0 TV v\u00e0 radio. H\u00e3y suy ngh\u0129 v\u1ec1 m\u1ed9t tuy\u00ean b\u1ed1 \u0111\u1ecbnh v\u1ecb (m\u00f4 t\u1ea3 v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng). N\u00f3 s\u1ebd gi\u00fap b\u1ea1n chu\u1ea9n b\u1ecb c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a t\u1eebng nh\u00f3m.<\/p>\n<h3>7. Th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n<p>Doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd cung c\u1ea5p.<\/p>\n<p>Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 cung c\u1ea5p cho b\u1ea1n s\u1ef1 hi\u1ec3u bi\u1ebft r\u00f5 r\u00e0ng v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n, \u01b0u \u0111\u00e3i c\u1ee7a h\u1ecd v\u00e0 \u0111i\u1ec1u g\u00ec l\u00e0m cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t.<\/p>\n<h3>8. Th\u1ec3 hi\u1ec7n chuy\u00ean m\u00f4n c\u1ee7a b\u1ea1n<\/h3>\n<p>Gi\u1ea3i th\u00edch cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00fd do t\u1ea1i sao h\u1ecd n\u00ean ch\u1ecdn b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p>B\u1ea1n c\u0169ng n\u00ean ch\u1ee9ng minh r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n v\u00e0 n\u00f3 c\u00f3 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch h\u1eefu \u00edch cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h3>9. T\u1eadp trung v\u00e0o l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/h3>\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 cho ph\u00e9p c\u00f4ng ty c\u1ee7a b\u1ea1n s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n ho\u1eb7c c\u00f3 gi\u00e1 c\u1ea3 th\u1ea5p h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u1ea1n c\u1ea7n n\u00f3i v\u1ec1 l\u1ee3i \u00edch th\u1ef1c s\u1ef1 m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n mang l\u1ea1i, th\u01b0\u1eddng \u0111\u00f3 l\u00e0 c\u00e1c gi\u00e1 tr\u1ecb h\u1eefu h\u00ecnh.<\/p>\n<h3>10. Gi\u1eef v\u1eefng v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Khi c\u00f3 th\u00f4ng \u0111i\u1ec7p \u0111\u1ecbnh v\u1ecb v\u00e0 tri\u1ec3n khai c\u00e1c b\u01b0\u1edbc c\u1ea7n thi\u1ebft cho chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m, b\u1ea1n c\u1ea7n duy tr\u00ec v\u1ecb th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n<p>\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, \u0111\u1eebng bao gi\u1edd th\u1ecfa hi\u1ec7p v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, t\u0103ng ho\u1eb7c gi\u1ea3m gi\u00e1 m\u1ea1nh v\u00ec \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng nghi ng\u1edd v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n<p><em>Tr\u00ean \u0111\u00e2y l\u00e0 t\u1ed5ng h\u1ee3p chia s\u1ebb ki\u1ebfn th\u1ee9c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, m\u00e0 n\u00ean l\u00e0 s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c cho l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t quy\u1ebft \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng bi\u1ebft l\u00fd do t\u1ea1i sao h\u1ecd n\u00ean l\u1ef1a ch\u1ecdn b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,210],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5178"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5178"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5178\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}