{"id":51791,"date":"2023-12-20T01:24:38","date_gmt":"2023-12-19T18:24:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-tim-kiem-khach-hang-tiem-nang-khi-kinh-doanh-online-hieu-qua.html"},"modified":"2023-12-20T01:24:38","modified_gmt":"2023-12-19T18:24:38","slug":"cach-tim-kiem-khach-hang-tiem-nang-khi-kinh-doanh-online-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-tim-kiem-khach-hang-tiem-nang-khi-kinh-doanh-online-hieu-qua.html","title":{"rendered":"C\u00e1ch t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng khi kinh doanh online hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
\n

T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng online v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng v\u00e0 \u0111\u1ea7y kh\u00f3 kh\u0103n, th\u1eed th\u00e1ch. Th\u00f4ng qua c\u00e1c c\u00e1ch t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0: ch\u1ea1y qu\u1ea3ng c\u00e1o, x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng\u2026 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u0103ng \u0111\u01b0\u1ee3c \u0111\u1ed9 nh\u1eadn di\u1ec7n, th\u1ecb ph\u1ea7n, \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n

C\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u00a0<\/b><\/h2>\n

T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 m\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng. Vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi kh\u00f4ng ch\u1ec9 gi\u00fap m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n l\u00e0 c\u00e1ch \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn. V\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 nh\u01b0: x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng b\u00e1n h\u00e0ng, x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng, qu\u1ea3ng c\u00e1o tar ti\u1ec1n, t\u00e0i tr\u1ee3 s\u1ef1 ki\u1ec7n, \u2026<\/span><\/p>\n

X\u00e2y d\u1ef1ng c\u00e1c n\u1ec1n t\u1ea3ng b\u00e1n h\u00e0ng t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/b><\/h3>\n

\u0110\u1ec3 t\u00ecm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, sau \u0111\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau n\u00e0y tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau:<\/span><\/p>\n

1. S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i<\/b><\/h4>\n

S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Tiktok, What\u2019s App, Twitter\u2026 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/p>\n

    \n
  • Facebook: T\u00ednh \u0111\u1ebfn th\u00e1ng 3 n\u0103m , Facebook c\u00f3 kho\u1ea3ng 65 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam, v\u1edbi t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m kho\u1ea3ng 15%. C\u00e1ch t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean Facebook l\u00e0 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o, livestream ho\u1eb7c reels, x\u00e2y d\u1ef1ng trang c\u00e1 nh\u00e2n, x\u00e2y d\u1ef1ng fanpage \u2026 \u0111\u1ec3 t\u1ea1o danh ti\u1ebfng, gia t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eadn di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb \u0111\u00f3, c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec1u t\u00ecm th\u1ea5y nhau d\u1ec5 d\u00e0ng h\u01a1n.<\/span><\/li>\n
  • Zalo: Zalo l\u00e0 \u1ee9ng d\u1ee5ng nh\u1eafn tin ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam, v\u1edbi kho\u1ea3ng 60 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u00ednh n\u0103ng qu\u1ea3ng c\u00e1o nh\u01b0 m\u1ed9t c\u00e1ch t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean Zalo \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb v\u00e0 d\u1ecbch v\u1ee5<\/span><\/li>\n
  • TikTok: TikTok l\u00e0 \u1ee9ng d\u1ee5ng chia s\u1ebb video ng\u1eafn \u0111\u01b0\u1ee3c y\u00eau th\u00edch, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i. TikTok hi\u1ec7n c\u00f3 kho\u1ea3ng 30 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Tik Tok \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c video qu\u1ea3ng c\u00e1o ng\u1eafn, thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/li>\n<\/ul>\n
    \"X\u00e2y<\/p>\n

    X\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng b\u00e1n h\u00e0ng l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n<\/div>\n

    Xem th\u00eam:\u00a0Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 g\u00ec? L\u00e0m sao \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/em><\/p>\n

    2. S\u1eed d\u1ee5ng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><\/h4>\n

    S\u1eed d\u1ee5ng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 nhanh ch\u00f3ng:<\/span><\/p>\n

      \n
    • Shopee: Shopee l\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam, c\u00f3 t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m kho\u1ea3ng 60%. S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng mua h\u00e0ng qua Shopee c\u0169ng t\u0103ng \u0111\u00e1ng k\u1ec3. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o c\u1eeda h\u00e0ng tr\u00ean Shopee \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng<\/span><\/li>\n
    • Lazada: Lazada hi\u1ec7n \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam, theo m\u1ed9t b\u00e1o c\u00e1o t\u1eeb Kantar (), doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u00ean Lazada \u0111\u00e3 t\u0103ng 25% so v\u1edbi n\u0103m tr\u01b0\u1edbc, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi h\u00e0ng ngh\u00ecn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh thu l\u00ean t\u1edbi h\u00e0ng tri\u1ec7u \u0111\u00f4 la nh\u1edd v\u00e0o k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn n\u00e0y<\/span><\/li>\n
    • TikTok Shop: TikTok Shop \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n di\u1ec7n. Theo App Annie, trong qu\u00fd 2 , TikTok l\u00e0 \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng nhi\u1ec1u th\u1ee9 6 tr\u00ean th\u1ebf gi\u1edbi v\u00e0 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng h\u00e0ng \u0111\u1ea7u t\u1ea1i Trung Qu\u1ed1c, \u1ea4n \u0110\u1ed9 v\u00e0 M\u1ef9. Ngo\u00e0i ra, theo b\u00e1o c\u00e1o c\u1ee7a eMarketer, m\u1ed9t c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u00ean TikTok to\u00e0n c\u1ea7u d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 6,62 t\u1ef7 USD v\u00e0o . V\u00ec v\u1eady, TikTok ch\u00ednh x\u00e1c l\u00e0 m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u1ec1m n\u0103ng gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi<\/span><\/li>\n<\/ul>\n

      3.\u00a0X\u00e2y d\u1ef1ng website<\/strong><\/h4>\n

      C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google, Bing, Yahoo c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng n\u01a1i m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Theo th\u1ed1ng k\u00ea c\u1ee7a StatCounter, Google chi\u1ebfm h\u01a1n 92% th\u1ecb ph\u1ea7n t\u00ecm ki\u1ebfm tr\u00ean to\u00e0n c\u1ea7u, v\u00e0 h\u00e0ng t\u1ef7 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed7i ng\u00e0y tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. V\u00ec v\u1eady, vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p l\u00ean c\u00e1c trang web t\u00ecm ki\u1ebfm nh\u01b0 Google s\u1ebd gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng t\u00ecm th\u1ea5y c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p v\u00e0 ph\u01b0\u01a1ng ph\u00e1p SEO (Search Engine Optimization) hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/span><\/p>\n

      \u0110\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 bi\u1ebft h\u1ecd ph\u00e2n b\u1ed1 \u1edf \u0111\u00e2u. Sau \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p nh\u01b0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, website, m\u1ea1ng x\u00e3 h\u1ed9i, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n

      Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00e0nh c\u00f4ng<\/b><\/h3>\n

      B\u1ea1n n\u00ean t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 \u0111ang l\u00e0m v\u00e0 th\u1eed \u00e1p d\u1ee5ng n\u00f3 v\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a ch\u00ednh b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 WhatRunsWhere, SEMrush, SimilarWeb v\u00e0 Google Analytics \u0111\u1ec3 h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. V\u00ed d\u1ee5:<\/span><\/p>\n

        \n
      • WhatRunsWhere: Gi\u00fap b\u1ea1n t\u00ecm ra qu\u1ea3ng c\u00e1o \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u00f3 hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh nh\u01b0 th\u1ebf n\u00e0o<\/span><\/li>\n
      • SEMrush: Cho bi\u1ebft nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 \u0111\u1ed1i th\u1ee7 \u0111ang l\u1ecdt top x\u1ebfp h\u1ea1ng, t\u1eeb kho\u00e1 n\u00e0o \u0111ang \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t, c\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c (backlink) c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ebfn t\u1eeb \u0111\u00e2u, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn t\u1eeb \u0111\u00e2u, \u2026<\/span><\/li>\n<\/ul>\n

        Khi b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin chi ti\u1ebft v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat v\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a \u0111\u1ed1i th\u1ee7, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi h\u1ecd v\u00e0 xem x\u00e9t hi\u1ec7u qu\u1ea3 mang l\u1ea1i cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

        Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n<\/b><\/h3>\n

        S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n nh\u01b0 Google Ads, booking PR (b\u00e1o, TV, booking b\u00e0i vi\u1ebft\/ video c\u1ee7a KOL, KOC\u2026), qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i (Facebook, Instagram, TikTok\u2026), qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (Shopee, Lazada, Tik Tok\u2026) l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

        \"Qu\u1ea3ng<\/p>\n

        Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nhanh ch\u00f3ng h\u01a1n<\/p>\n<\/div>\n

        Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0a ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh c\u1ee5 th\u1ec3, \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ti\u1ebfp c\u1eadn. Th\u00f4ng qua vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n, ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra nhi\u1ec1u l\u1ee3i \u00edch nh\u01b0.<\/span><\/p>\n

          \n
        • Theo HubSpot, qu\u1ea3ng c\u00e1o tr\u00ean Facebook gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c l\u00ean \u0111\u1ebfn 48%, l\u01b0\u1ee3t nh\u1ea5p v\u00e0o li\u00ean k\u1ebft l\u00ean \u0111\u1ebfn 20%, v\u00e0 l\u01b0\u1ee3t chia s\u1ebb t\u0103ng l\u00ean \u0111\u1ebfn 18%.<\/span><\/li>\n
        • Theo th\u1ed1ng k\u00ea c\u1ee7a Wordstream, Google Ads c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean \u0111\u1ebfn 33%.<\/span><\/li>\n
        • Theo th\u1ed1ng k\u00ea c\u1ee7a HubSpot, Facebook Ads, Google Ads, booking Pr c\u00f3 th\u1ec3 gi\u00fap t\u0103ng t\u1ec9 l\u1ec7 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u l\u00ean \u0111\u1ebfn 80%.<\/span><\/li>\n
        • Theo PR Newswire, PR c\u00f3 th\u1ec3 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i g\u1ea5p 10 l\u1ea7n so v\u1edbi qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp.<\/span><\/li>\n
        • Theo th\u1ed1ng k\u00ea c\u1ee7a iPrice Insights () v\u00e0 Adweek: Qu\u1ea3ng c\u00e1o tr\u00ean Shopee c\u00f3 t\u1ef7 l\u1ec7 click-through rate (CTR) \u0111\u1ea1t 0,27%, Lazada \u0111\u1ea1t 0,20% v\u00e0 TikTok \u0111\u1ea1t m\u1ee9c t\u1eeb 0,5% \u0111\u1ebfn 1,0%, t\u1ef7 l\u1ec7 CTR cao ngh\u0129a l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111ang \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t quan t\u00e2m<\/span><\/li>\n<\/ul>\n

          Tuy nhi\u00ean, vi\u1ec7c s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n c\u0169ng c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n nh\u01b0: chi ph\u00ed \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o cao, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u00f9 h\u1ee3p, v\u00e0 c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c tr\u00ean c\u00f9ng k\u00eanh qu\u1ea3ng c\u00e1o\u2026 Do \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n ch\u1eb7t ch\u1ebd v\u00e0 t\u1ed1i \u01b0u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 v\u00e0 l\u1ee3i \u00edch kinh doanh.\u00a0<\/span><\/p>\n

          T\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u<\/b><\/h3>\n

          Vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi ng\u00e0y c\u00e0ng t\u1ed1n k\u00e9m h\u01a1n. V\u00ec v\u1eady, h\u00e3y \u0111\u1ec3 nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng hi\u1ec7n t\u1ea1i ti\u1ebfp th\u1ecb cho b\u1ea1n. H\u1ecd bi\u1ebft nh\u1eefng g\u00ec b\u1ea1n cung c\u1ea5p, bi\u1ebft nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng v\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 h\u1ecd c\u1ea7n \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n tr\u01b0\u1edbc khi nh\u1ea5n mua h\u00e0ng, \u2026<\/span><\/p>\n

          X\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u b\u1eb1ng nhi\u1ec1u c\u00e1ch nh\u01b0 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i th\u1ebb qu\u00e0 t\u1eb7ng, voucher gi\u1ea3m gi\u00e1 t\u00edch lu\u1ef9 ho\u1eb7c ph\u1ea7n tr\u0103m hoa h\u1ed3ng, \u2026 v\u1edbi m\u1ed7i kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 h\u1ecd gi\u1edbi thi\u1ec7u th\u00e0nh c\u00f4ng.<\/span><\/p>\n

          Ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u kh\u00f4ng ch\u1ec9 ti\u1ebft ki\u1ec7m chi ph\u00ed t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 c\u00f2n tr\u1ef1c ti\u1ebfp t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi v\u00e0 th\u00fac \u0111\u1ea9y m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean g\u1eafn b\u00f3 h\u01a1n<\/span><\/p>\n

          K\u1ebft h\u1ee3p ti\u1ebfp th\u1ecb v\u1edbi ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng<\/b><\/h3>\n

          K\u1ebft h\u1ee3p ti\u1ebfp th\u1ecb v\u1edbi ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn nhanh ch\u00f3ng \u0111\u1ed1i t\u01b0\u1ee3ng theo d\u00f5i hi\u1ec7n c\u00f3 c\u1ee7a KOL, KOC \u0111\u1ec3 th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web. Ngo\u00e0i ra, theo th\u1ed1ng k\u00ea c\u1ee7a Shopify: 61% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ee7a ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1edbi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhanh h\u01a1n.<\/span><\/p>\n

          \"K\u1ebft<\/p>\n

          K\u1ebft h\u1ee3p ti\u1ebfp th\u1ecb v\u1edbi ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng, t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i cao<\/p>\n<\/div>\n

          \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u1ea7n t\u00ecm nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng theo d\u00f5i gi\u1ed1ng v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c KOL, KOC th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb li\u00ean k\u1ebft c\u1ee7a Shopee, Lazada, TikTok ho\u1eb7c tr\u1ef1c ti\u1ebfp t\u00ecm ki\u1ebfm tr\u00ean Instagram, Facebook, \u2026 v\u00e0 c\u1ed9ng t\u00e1c v\u1edbi h\u1ecd th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng th\u1ee9c nh\u01b0:<\/span><\/p>\n

            \n
          • G\u1eedi t\u1eb7ng s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed<\/span><\/li>\n
          • T\u00e0i tr\u1ee3 chi ph\u00ed cho c\u00e1c n\u1ed9i dung m\u00e0 KOL, KOC s\u1ea3n xu\u1ea5t<\/span><\/li>\n
          • M\u1eddi KOL, KOC tham gia ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft ti\u1ebfp th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n
          • Cung c\u1ea5p m\u00e3 gi\u1ea3m gi\u00e1, \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n, s\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n cho KOL, KOC v\u00e0 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i h\u1ecd<\/span><\/li>\n<\/ul>\n

            C\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u00f9ng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng n\u00e0y th\u01b0\u1eddng c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb 2,4% \u0111\u1ebfn 3,2% \u2013 cao h\u01a1n m\u1ee9c chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh l\u00e0 1,4% (Theo Shopify). Tuy nhi\u00ean, n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c c\u00e1c KOL, KOC c\u00f3 c\u00f9ng chung \u0111\u1ecbnh v\u1ecb, phong c\u00e1ch, tone of voice, \u2026 th\u00ec t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 t\u0103ng l\u00ean 7% \u0111\u1ebfn 8%.<\/span><\/p>\n

            X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng<\/b><\/h3>\n

            X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f9ng chung m\u1ed9t m\u1ed1i quan t\u00e2m, y\u00eau th\u00edch. V\u00ec v\u1eady, x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng::<\/span><\/p>\n

              \n
            • T\u1eadp h\u1ee3p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 c\u00f9ng s\u1edf th\u00edch v\u00e0 quan t\u00e2m: M\u1ed9t c\u1ed9ng \u0111\u1ed3ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng quanh m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3 s\u1ebd thu h\u00fat nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1edf th\u00edch v\u00e0 quan t\u00e2m t\u01b0\u01a1ng t\u1ef1. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y s\u1ebd d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng thu\u1eadn l\u1ee3i \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng: 74% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft h\u1ecd \u0111\u00e1nh gi\u00e1 cao vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng t\u01b0\u01a1ng t\u00e1c (Sprout Social, )<\/span><\/li>\n
            • T\u1ea1o ra k\u00eanh marketing mi\u1ec7ng hi\u1ec7u qu\u1ea3: Khi kh\u00e1ch h\u00e0ng tham gia c\u1ed9ng \u0111\u1ed3ng, h\u1ecd s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng \u0111\u1ea1i s\u1ee9 ti\u1ebfp th\u1ecb cho th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd s\u1ebd chia s\u1ebb th\u00f4ng tin v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng tin, s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8 v\u00e0 \u0111\u1ed3ng nghi\u1ec7p, t\u1eeb \u0111\u00f3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, hi\u1ec7u qu\u1ea3.<\/span><\/li>\n
            • T\u1ea1o ra c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng v\u00e0 khuy\u1ebfn m\u1ea1i: C\u1ed9ng \u0111\u1ed3ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t n\u01a1i \u0111\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c minigame, ph\u1ea7n th\u01b0\u1edfng, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 h\u1ee9ng th\u00fa c\u1ee7a kh\u00e1ch h\u00e0ng: C\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng thu\u1ed9c c\u1ed9ng \u0111\u1ed3ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng mua s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 cao h\u01a1n 5 l\u1ea7n so v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng thu\u1ed9c c\u1ed9ng \u0111\u1ed3ng (Social Media Today, 2021).<\/span><\/li>\n<\/ul>\n

              V\u00ed d\u1ee5 v\u1ec1 c\u1ed9ng \u0111\u1ed3ng marketing c\u1ee7a Obagi l\u00e0 \u201cH\u1ed9i Obagi Medical Vi\u1ec7t Nam\u201d \u2013 m\u1ed9t nh\u00f3m tr\u00ean Facebook v\u1edbi h\u01a1n 47500 th\u00e0nh vi\u00ean. C\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i t\u1eadp trung c\u1ee7a nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da c\u1ee7a Obagi.<\/span><\/p>\n

              Trong c\u1ed9ng \u0111\u1ed3ng, m\u1ecdi ng\u01b0\u1eddi trao \u0111\u1ed5i v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Obagi, chia s\u1ebb kinh nghi\u1ec7m s\u1eed d\u1ee5ng, t\u01b0 v\u1ea5n cho nhau v\u1ec1 c\u00e1c tr\u01b0\u1eddng h\u1ee3p da kh\u00e1c nhau v\u00e0 c\u00e1ch ch\u1ecdn s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p. Ngo\u00e0i ra, nh\u00f3m c\u0169ng cung c\u1ea5p c\u00e1c \u0111\u1ecba ch\u1ec9 mua s\u1ea3n ph\u1ea9m ch\u00ednh h\u00e3ng, h\u01b0\u1edbng d\u1eabn ki\u1ec3m tra h\u00e0ng ch\u00ednh h\u00e3ng hay h\u00e0ng nh\u00e1ic\u1ee7a s\u1ea3n ph\u1ea9m, c\u00e1ch s\u1eed d\u1ee5ng v\u00e0 b\u1ea3o qu\u1ea3n s\u1ea3n ph\u1ea9m\u2026<\/span><\/p>\n

              C\u1ed9ng \u0111\u1ed3ng c\u0169ng t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n offline, nh\u01b0 t\u1ee5 t\u1eadp, giao l\u01b0u v\u00e0 trao \u0111\u1ed5i kinh nghi\u1ec7m s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m Obagi. Nh\u1edd v\u00e0o s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u00e0 h\u1eefu \u00edch c\u1ee7a nh\u00f3m, Obagi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u0111\u00f4ng \u0111\u1ea3o v\u00e0 s\u1ef1 \u1ee7ng h\u1ed9 m\u1ea1nh m\u1ebd t\u1eeb kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

              \u0110\u1ec3 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng nhanh ch\u00f3ng v\u00e0 th\u00e0nh c\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c c\u00e1ch sau:<\/span><\/p>\n

                \n
              • X\u00e2y d\u1ef1ng trang web, blog, fanpage, group\u2026 cho c\u1ed9ng \u0111\u1ed3ng<\/span><\/li>\n
              • X\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n cho c\u1ed9ng \u0111\u1ed3ng<\/span><\/li>\n
              • L\u00ean k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed9i dung h\u1ea5p d\u1eabn, thu h\u00fat c\u1ed9ng \u0111\u1ed3ng<\/span><\/li>\n
              • Seeding \u0111\u1ec3 c\u1ed9ng \u0111\u1ed3ng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn h\u01a1n<\/span><\/li>\n
              • T\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n online, offline \u0111\u1ec3 t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c, k\u1ebft n\u1ed1i nhi\u1ec1u h\u01a1n<\/span><\/li>\n
              • T\u1ea1o ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, qu\u00e0 t\u1eb7ng tri \u00e2n\u2026 d\u00e0nh ri\u00eang cho c\u1ed9ng \u0111\u1ed3ng<\/span><\/li>\n<\/ul>\n

                T\u00e0i tr\u1ee3 ho\u1eb7c tham d\u1ef1 c\u00e1c s\u1ef1 ki\u1ec7n\u00a0<\/b><\/h3>\n

                T\u00e0i tr\u1ee3 s\u1ef1 ki\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, t\u0103ng \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u00e2ng cao uy t\u00edn trong m\u1eaft kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

                \"T\u00e0i<\/p>\n

                T\u00e0i tr\u1ee3 ho\u1eb7c tham gia s\u1ef1 ki\u1ec7n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n<\/div>\n

                T\u00e0i tr\u1ee3 s\u1ef1 ki\u1ec7n \u0111\u00e3 t\u00e1c \u0111\u1ed9ng r\u1ea5t t\u00edch c\u1ef1c \u0111\u1ebfn qu\u00e1 tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ch\u1eb3ng h\u1ea1n:<\/span><\/p>\n

                  \n
                • Theo EventMB (): C\u00f3 \u0111\u1ebfn 63% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o \u0111\u00e1nh gi\u00e1 t\u00e0i tr\u1ee3 s\u1ef1 ki\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/span><\/li>\n
                • Theo Freeman (): 90% kh\u00e1ch h\u00e0ng tham d\u1ef1 s\u1ef1 ki\u1ec7n cho bi\u1ebft h\u1ecd \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c v\u00e0 c\u00f3 thi\u1ec7n c\u1ea3m v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u00e0i tr\u1ee3 s\u1ef1 ki\u1ec7n.<\/span><\/li>\n
                • Theo Forbes (): 74% kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00edch tham d\u1ef1 c\u00e1c s\u1ef1 ki\u1ec7n li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u h\u1ecd quan t\u00e2m v\u00e0 c\u00f3 65% kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 sau khi tham d\u1ef1 s\u1ef1 ki\u1ec7n.<\/span><\/li>\n<\/ul>\n

                  T\u00f9y thu\u1ed9c v\u00e0o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n \u0111ang kinh doanh, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn t\u00e0i tr\u1ee3 c\u00e1c s\u1ef1 ki\u1ec7n nh\u01b0: tri\u1ec3n l\u00e3m, h\u1ed9i ngh\u1ecb, s\u1ef1 ki\u1ec7n t\u1eeb thi\u1ec7n, bu\u1ed5i giao l\u01b0u chia s\u1ebb, workshop, c\u00e1c s\u1ef1 ki\u1ec7n qu\u1ea3ng c\u00e1o, pop-up, \u2026 \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

                  T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng khi kinh doanh online l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 ngu\u1ed3n l\u1ef1c ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng, gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3.\u00a0<\/span><\/p>\n

                  Xem th\u00eam:<\/strong><\/em><\/p>\n

                  T\u00ecm Ki\u1ebfm Kh\u00e1ch H\u00e0ng \u2013 K\u1ef9 N\u0103ng Nh\u1eadn Di\u1ec7n V\u00e0 M\u1edf R\u1ed9ng Kh\u00e1ch H\u00e0ng Ti\u1ec1m N\u0103ng<\/strong><\/em><\/p>\n

                  10 g\u1ee3i \u00fd \u0111\u1ec3 m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                  T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng online v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng v\u00e0 \u0111\u1ea7y kh\u00f3 kh\u0103n, th\u1eed th\u00e1ch. Th\u00f4ng qua c\u00e1c c\u00e1ch t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0: ch\u1ea1y qu\u1ea3ng c\u00e1o, x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng\u2026 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u0103ng \u0111\u01b0\u1ee3c \u0111\u1ed9 nh\u1eadn di\u1ec7n, th\u1ecb ph\u1ea7n, \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51791"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51791"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51791\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}