{"id":51800,"date":"2023-12-20T01:27:43","date_gmt":"2023-12-19T18:27:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thau-hieu-khach-hang-chia-khoa-canh-cua-thanh-cong-cua-moi-doanh-nghiep.html"},"modified":"2023-12-20T01:27:43","modified_gmt":"2023-12-19T18:27:43","slug":"thau-hieu-khach-hang-chia-khoa-canh-cua-thanh-cong-cua-moi-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thau-hieu-khach-hang-chia-khoa-canh-cua-thanh-cong-cua-moi-doanh-nghiep.html","title":{"rendered":"Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng \u2013 Ch\u00eca kh\u00f3a c\u00e1nh c\u1eeda th\u00e0nh c\u00f4ng c\u1ee7a m\u1ecdi doanh nghi\u1ec7p"},"content":{"rendered":"
\n

Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, ch\u00eca kh\u00f3a c\u00e1nh c\u1eeda th\u00e0nh c\u00f4ng c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Tuy nhi\u00ean tr\u00ean th\u1ef1c t\u1ebf, kh\u00f4ng \u00edt doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n trong h\u00e0nh tr\u00ecnh t\u00ecm c\u00e1ch th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 chinh ph\u1ee5c v\u00e0 th\u1ea5u hi\u1ec3u tr\u00e1i tim c\u1ee7a h\u1ecd, th\u00ec h\u00e3y t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi ngay sau \u0111\u00e2y.<\/strong><\/p>\n

\"Masterskills-thau-hieu-khach-hang\"<\/p>\n

Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng \u2013 Ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a m\u1ecdi doanh nghi\u1ec7p<\/p>\n<\/div>\n

1. Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/strong><\/h2>\n

Th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 vi\u1ec7c th\u1ea5u hi\u1ec3u t\u1eadn g\u1ed1c \u00fd ngh\u0129, mong mu\u1ed1n, s\u1ef1 th\u1eadt \u1edf s\u00e2u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Th\u00f4ng th\u01b0\u1eddng, trong h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd, nh\u1eefng mong mu\u1ed1n \u0111\u00f4i khi n\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c bi\u1ec3u hi\u1ec7n r\u00f5 r\u1ec7t m\u00e0 \u0111\u00f3 l\u00e0 nh\u1eefng l\u00fd do \u1ea9n s\u00e2u b\u00ean trong mang t\u00ednh t\u00e2m l\u00fd ho\u1eb7c ti\u1ec1m th\u1ee9c, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng hay th\u1ec3 hi\u1ec7n m\u1ed9t th\u00e1i \u0111\u1ed9 n\u00e0o \u0111\u00f3.<\/p>\n

2.\u00a0V\u00ec sao doanh nghi\u1ec7p c\u1ea7n th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng
<\/strong><\/h2>\n

Khi th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, c\u1ee5 th\u1ec3 s\u1edf h\u1eefu 3 l\u1ee3i \u00edch l\u1edbn sau:<\/p>\n

    \n
  • X\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p:<\/strong> Th\u00f4ng qua vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh mong mu\u1ed1n hi\u1ec7n t\u1ea1i v\u00e0 nh\u1eefng kh\u1ea3 n\u0103ng c\u00f3 th\u1ec3 x\u1ea3y ra trong t\u01b0\u01a1ng lai c\u1ee7a kh\u00e1ch h\u00e0ng. Qua \u0111\u00f3, c\u00f3 nh\u1eefng thay \u0111\u1ed5i t\u01b0\u01a1ng \u1ee9ng \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p trong kinh doanh.<\/li>\n
  • Gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh:<\/strong> Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng gi\u00fap ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ea7n g\u00ec, nhu c\u1ea7u c\u1ee7a h\u1ecd l\u00e0 g\u00ec v\u00e0 c\u00f3 nh\u1eefng gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p \u0111\u1ed1i v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n
  • T\u0103ng doanh thu b\u00e1n h\u00e0ng:<\/strong> Th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng, marketing ph\u00f9 h\u1ee3p v\u00e0 qua \u0111\u00f3 t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 t\u0103ng doanh thu<\/li>\n<\/ul>\n

    T\u00f3m l\u1ea1i, qua vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh \u0111\u00fang v\u00e0o nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 thu h\u00fat h\u1ecd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u00fap c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, gi\u00fap b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, t\u0103ng doanh thu b\u00e1n h\u00e0ng.<\/p>\n

    V\u00ed d\u1ee5 v\u1ec1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng: Vi\u1ec7c b\u00e1n b\u1ebfp \u0111i\u1ec7n, nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u1eddng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nh\u01b0 b\u1ebfp b\u1ec1n, ch\u1ebf \u0111\u1ed9 b\u1ea3o h\u00e0nh t\u1ed1t. Trong khi \u0111\u00f3, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea cho th\u1ea5y ti\u00eau ch\u00ed kh\u00e1ch h\u00e0ng quan t\u00e2m nh\u1ea5t khi ch\u1ecdn b\u1ebfp t\u1eeb, b\u1ebfp \u0111i\u1ec7n l\u00e0 \u0111\u1ed9 an to\u00e0n (11%), trong khi \u0111\u1ed9 b\u1ec1n l\u00e0 ti\u00eau ch\u00ed x\u1ebfp d\u01b0\u1edbi c\u00f9ng (1%).<\/p>\n

    \"Masterskills-vi-du-thau-hieu-khach-hang\"<\/p>\n

    Vai tr\u00f2 c\u1ee7a th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p<\/p>\n<\/div>\n

    3. L\u00e0m sao \u0111\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n

    Sau khi hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c th\u1ea5u hi\u1ec3u nguy\u1ec7n v\u1ecdng kh\u00e1ch h\u00e0ng, v\u1eady l\u00e0m sao \u0111\u1ec3 \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u1eafm b\u1eaft nh\u1eefng mong mu\u1ed1n, suy ngh\u0129 c\u1ee7a h\u1ecd?<\/p>\n

    5 c\u00e1ch \u0111\u1ec3 th\u1ea5u hi\u1ec3u c\u0169ng v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng:<\/p>\n

    3.1. T\u00ecm hi\u1ec3u h\u00e0nh vi v\u00e0 s\u1edf th\u00edch kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

    Theo Kotler & Levy, h\u00e0nh vi kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng h\u00e0nh vi c\u1ee5 th\u1ec3 c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n khi th\u1ef1c hi\u1ec7n c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng, mua s\u1eafm v\u00e0 v\u1ee9t b\u1ecf s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5. Do \u0111\u00f3, \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, vi\u1ec7c l\u00e0m \u0111\u1ea7u ti\u00ean m\u00e0 doanh nghi\u1ec7p c\u1ea7n l\u00e0m ch\u00ednh l\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd.<\/em><\/p>\n

    M\u1ed9t s\u1ed1 c\u00e1ch gi\u00fap b\u1ea1n hi\u1ec3u v\u1ec1 h\u00e0nh vi c\u0169ng nh\u01b0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng:<\/p>\n

      \n
    • Tham gia h\u1ed9i nh\u00f3m, di\u1ec5n \u0111\u00e0n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i:<\/strong> N\u01a1i cung c\u1ea5p cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kho d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 nh\u1eefng \u0111i\u1ec1m t\u1ed1t hay c\u00e1c v\u1ea5n \u0111\u1ec1 t\u1ed3n \u0111\u1ecdng trong s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/li>\n
    • C\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i:<\/strong> Gi\u00fap t\u1eadp h\u1ee3p m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng (6-10 ng\u01b0\u1eddi), sau \u0111\u00f3 m\u1edf cu\u1ed9c th\u1ea3o lu\u1eadn v\u1edbi th\u00f4ng tin v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng,th\u1ecb tr\u01b0\u1eddng, t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u2026.<\/li>\n
    • Trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng:<\/strong> Trong bu\u1ed5i ph\u1ecfng v\u1ea5n, kh\u00e1ch h\u00e0ng s\u1ebd ph\u1ea3i tr\u1ea3 l\u1eddi m\u1ed9t lo\u1ea1t c\u00e2u h\u1ecfi nh\u1eb1m gi\u00fap doanh nghi\u1ec7p thu th\u1eadp th\u00f4ng tin. T\u1eeb \u0111\u00f3, d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng mong mu\u1ed1n, s\u1edf th\u00edch, th\u00f3i quen c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p h\u01a1n.<\/li>\n
    • S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Social Listening:<\/strong> C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 t\u00ecm ki\u1ebfm c\u00e1c xu h\u01b0\u1edbng \u0111ang di\u1ec5n ra tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. Gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u00ean c\u1ea1nh vi\u1ec7c ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a m\u00ecnh \u0111\u1ebfn kh\u00e1ch h\u00e0ng, t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n
      \"Masterskills-thau-hieu-khach-hang-ve-so-thich-hanh-vi\"<\/p>\n

      T\u00ecm hi\u1ec3u h\u00e0nh vi v\u00e0 s\u1edf th\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

      3.2. L\u1eadp b\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t<\/strong><\/h3>\n

      M\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t, thu th\u1eadp th\u00f4ng tin tr\u00ean di\u1ec7n r\u1ed9ng, s\u1eed d\u1ee5ng b\u1ea3ng c\u00e2u h\u1ecfi. C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng \u1edf d\u1ea1ng \u201c\u0111\u00f3ng\u201d v\u1edbi ph\u01b0\u01a1ng \u00e1n tr\u1ea3 l\u1eddi cho s\u1eb5n ho\u1eb7c c\u00f3 th\u00eam l\u1ef1a ch\u1ecdn m\u1edf, qua \u0111\u00f3 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi s\u1ebd chia s\u1ebb, gi\u1ea3i th\u00edch th\u00eam cho c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a m\u00ecnh.<\/p>\n

      \u0110\u1ed1i v\u1edbi c\u00e1ch th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng n\u00e0y, doanh nghi\u1ec7p s\u1ebd t\u1ed5ng h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u h\u1ecfi \u0111\u00e3 chu\u1ea9n b\u1ecb tr\u01b0\u1edbc \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

      Qua c\u00e1ch kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng n\u00e0y s\u1ebd cho doanh nghi\u1ec7p bi\u1ebft h\u1ecd ngh\u0129 g\u00ec v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p, c\u0169ng nh\u01b0 mong mu\u1ed1n s\u1ef1 c\u1ea3i ti\u1ebfn nh\u01b0 th\u1ebf n\u00e0o trong t\u01b0\u01a1ng lai. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p m\u1edbi c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh thi\u1ebft th\u1ef1c ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng, cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd mong mu\u1ed1n<\/p>\n

      \"Masterskills-cach-thau-hieu-tam-ly-khach-hang\"<\/p>\n

      C\u00e1ch th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng qua phi\u1ebfu kh\u1ea3o s\u00e1t<\/p>\n<\/div>\n

      3.3.\u00a0Cung c\u1ea5p mi\u1ec5n ph\u00ed th\u1ee9 c\u00f3 gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

      M\u1ed9t trong nh\u1eefng c\u00e1ch \u0111\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 kinh doanh \u00e1p d\u1ee5ng. L\u00e0 m\u1ed9t ng\u01b0\u1eddi mua h\u00e0ng, t\u00e2m l\u00fd \u0111\u01b0\u1ee3c khuy\u1ebfn m\u1ea1i, gi\u1ea3m gi\u00e1\u2026 lu\u00f4n k\u00edch th\u00edch nhu c\u1ea7u c\u1ee7a h\u1ecd. Hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb th\u01b0\u1eddng xuy\u00ean c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m khuy\u1ebfn m\u00e3i \u0111\u00ednh k\u00e8m khi kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn s\u1ed1 l\u01b0\u1ee3ng l\u1edbn h\u01a1n.<\/p>\n

      Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty b\u1ea1n m\u00e0 kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n th\u00f4ng qua chi\u1ebfn d\u1ecbch nh\u1ecf nh\u01b0 g\u1eedi t\u1eb7ng qu\u00e0. N\u1ebfu h\u00e0i l\u00f2ng v\u1edbi ch\u00fang, c\u00e1c kh\u00e1ch h\u00e0ng ch\u1eafc ch\u1eafn s\u1ebd quay l\u1ea1i mua trong th\u1eddi gian t\u1edbi. Ngo\u00e0i ra, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00f4ng ty \u00e1p d\u1ee5ng nh\u1eb1m k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng h\u01a1n<\/p>\n

      3.4. \u0110\u1eb7t b\u1ea3n th\u00e2n v\u00e0o v\u1ecb tr\u00ed kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

      \u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng tri\u1ebft l\u00fd : L\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m v\u00ec n\u00f3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng. T\u1eeb nghi\u00ean c\u1ee9u c\u1ee7a Deloitte and Touche, c\u00e1c c\u00f4ng ty l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m c\u00f3 l\u1ee3i nhu\u1eadn cao h\u01a1n 60% so v\u1edbi c\u00e1c c\u00f4ng ty kh\u00f4ng t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng.<\/p>\n

      Ngo\u00e0i ra, \u0111\u1eb7t b\u1ea3n th\u00e2n v\u00e0o v\u1ecb tr\u00ed kh\u00e1ch h\u00e0ng c\u00f2n gi\u00fap doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111ang ngh\u0129 g\u00ec, h\u1ecd \u0111ang mong \u0111\u1ee3i g\u00ec \u1edf s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng s\u1eeda \u0111\u1ed5i ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu.<\/p>\n

      \"Masterskills-cach-thau-hieu-khach-hang-de-dang\"<\/p>\n

      C\u00e1ch th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng qua vi\u1ec7c \u0111\u1eb7t b\u1ea3n th\u00e2n v\u00e0o v\u1ecb tr\u00ed kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

      3.5 Cung c\u1ea5p c\u00e1c m\u1eabu d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed cho kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

      H\u00e3y l\u00e0m c\u00e1c s\u1ea3n ph\u1ea9m m\u1eabu d\u00f9ng th\u1eed, phi\u00ean b\u1ea3n thu nh\u1ecf c\u1ee7a ch\u00ednh nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111ang b\u00e0y b\u00e1n ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m s\u1eafp \u0111\u01b0\u1ee3c ra m\u1eaft tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

      Doanh nghi\u1ec7p th\u00f4ng qua c\u00e1ch t\u1eb7ng c\u00e1c m\u1eabu d\u00f9ng th\u1eed gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf v\u1ec1 s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi t\u0103ng kh\u1ea3 n\u0103ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1ea3n ph\u1ea9m. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi nh\u1eefng m\u1eb7t h\u00e0ng ch\u01b0a \u0111\u01b0\u1ee3c tung ra th\u1ecb tr\u01b0\u1eddng nh\u1eb1m kh\u1ea3o s\u00e1t c\u0169ng nh\u01b0 nh\u1eadn s\u1ef1 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

      T\u00f3m l\u1ea1i, vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng c\u00f3 vai tr\u00f2 c\u1ee5c k\u1ef3 quan tr\u1ecdng, n\u00f3 quy\u1ebft \u0111\u1ecbnh r\u1ea5t l\u1edbn \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. \u0110\u1ed3ng th\u1eddi \u0111\u1ed1i v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean kinh doanh, th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n c\u00f3 \u0111\u1ec3 b\u1ea1n chinh ph\u1ee5c th\u00e0nh c\u00f4ng tr\u00e1i tim c\u1ee7a h\u1ecd.<\/strong><\/em><\/p>\n

      Xem th\u00eam:<\/strong><\/em><\/div>\n
      Insight kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00e1ch \u0111\u1ecdc v\u1ecb insight kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/strong><\/em><\/div>\n
      Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? L\u00e0m sao \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng?<\/strong><\/em><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, ch\u00eca kh\u00f3a c\u00e1nh c\u1eeda th\u00e0nh c\u00f4ng c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Tuy nhi\u00ean tr\u00ean th\u1ef1c t\u1ebf, kh\u00f4ng \u00edt doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n trong h\u00e0nh tr\u00ecnh t\u00ecm c\u00e1ch th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 chinh ph\u1ee5c v\u00e0 th\u1ea5u hi\u1ec3u tr\u00e1i tim c\u1ee7a h\u1ecd, th\u00ec h\u00e3y t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi ngay sau \u0111\u00e2y.<\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51800"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51800"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51800\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}