{"id":5181,"date":"2023-11-29T07:05:51","date_gmt":"2023-11-29T07:05:51","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5181"},"modified":"2023-11-29T13:50:42","modified_gmt":"2023-11-29T13:50:42","slug":"11-bai-hoc-thanh-cong-cua-netflix","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/11-bai-hoc-thanh-cong-cua-netflix.html","title":{"rendered":"11 b\u00e0i h\u1ecdc th\u00e0nh c\u00f4ng c\u1ee7a Netflix"},"content":{"rendered":"

V\u1eady b\u00e0i h\u1ecdc th\u00e0nh c\u00f4ng c\u1ee7a Netflix l\u00e0 g\u00ec?\u00a0 C\u00f9ng t\u00ecm hi\u1ec3u l\u00fd do t\u1ea1i sao Netflix th\u00e0nh c\u00f4ng v\u00e0 c\u00e1c b\u00e0i h\u1ecdc r\u00fat ra qua b\u00e0i vi\u1ebft chia s\u1ebb sau.<\/em><\/p>\n

Netflix l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng \u0111\u00e1ng kinh ng\u1ea1c, t\u1eeb m\u1ed9t d\u1ecbch v\u1ee5 nh\u1ecf b\u00e9 th\u00e0nh m\u1ed9t \u0111\u1ebf ch\u1ebf truy\u1ec1n h\u00ecnh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t t\u1ea1i M\u1ef9. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh qu\u1ea3 \u1ea5y, kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc t\u1edbi \u201ccha \u0111\u1ebb\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u2013 Reed Hastings, ng\u01b0\u1eddi kh\u00f4ng ch\u1ec9 x\u00e2y d\u1ef1ng m\u00e0 c\u00f2n ki\u1ebfn t\u1ea1o t\u01b0\u01a1ng lai cho Netflix.<\/p>\n

Netflix \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 th\u00e0nh c\u00f4ng qu\u1ea3n tr\u1ecb tuy\u1ec7t v\u1eddi nh\u1ea5t trong su\u1ed1t 2 th\u1eadp k\u1ef7 qua. T\u1eeb m\u1ed9t c\u00f4ng ty cho thu\u00ea b\u0103ng \u0111\u0129a nh\u1ecf ra m\u1eaft v\u00e0o n\u0103m 1998, nh\u01b0ng ch\u1ec9 sau 7 n\u0103m, Netflix \u0111\u00e3 c\u00f3 m\u1eb7t tr\u00ean h\u01a1n 190 qu\u1ed1c gia, v\u01b0\u01a1n l\u00ean tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ebf ch\u1ebf gi\u1ea3i tr\u00ed \u0111\u1ea7y quy\u1ec1n l\u1ef1c.<\/p>\n

C\u00f9ng tham kh\u1ea3o c\u00e1c b\u00e0i h\u1ecdc th\u00e0nh c\u00f4ng c\u1ee7a Netflix.<\/p>\n

11 b\u00e0i h\u1ecdc th\u00e0nh c\u00f4ng c\u1ee7a Netflix<\/h2>\n

\"b\u00e0i<\/p>\n

1. N\u1eafm b\u1eaft th\u1eddi cu\u1ed9c<\/h3>\n

\u00dd t\u01b0\u1edfng th\u00e0nh l\u1eadp Netflix \u0111\u1ebfn v\u00e0o n\u0103m 1997, sau khi Hastings nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o tr\u1ea3 kho\u1ea3n ph\u00ed 40 \u0111\u00f4 la qu\u00e1 h\u1ea1n thu\u00ea DVD t\u1eeb h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng Blockbuster. Hasting c\u00f9ng v\u1edbi ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp, Marc Randdolph ngay sau \u0111\u00f3 \u0111\u00e3 c\u00f9ng nhau nu\u00f4i \u00fd t\u01b0\u1edfng th\u00e0nh l\u1eadp m\u1ed9t c\u00f4ng ty cho thu\u00ea DVD qua th\u01b0 t\u00edn. V\u00e0 \u0111\u00f3 l\u00e0 c\u00e1ch m\u00e0 \u0111\u1ebf ch\u1ebf truy\u1ec1n th\u00f4ng Netflix ra \u0111\u1eddi.<\/p>\n

Tuy nhi\u00ean, s\u1ef1 ph\u00e1t tri\u1ec3n b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u1ea7u th\u1ebf k\u1ef7 XX, m\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ef1 ti\u1ebfp c\u1eadn Internet ng\u00e0y c\u00e0ng gia t\u0103ng \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u \u0111\u1ebfn ng\u00e0nh kinh doanh ban \u0111\u1ea7u c\u1ee7a Netflix l\u00e0 cho thu\u00ea DVD qua email.<\/p>\n

\n
\n
\n
\n
\n
\n
\n
\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

N\u1eafm b\u1eaft xu th\u1ebf s\u1eafp t\u1edbi s\u1ebd l\u00e0 c\u00f4ng ngh\u1ec7 v\u00e0 Internet, Hastings \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Netflix, \u0111\u1ed5i t\u1eeb ng\u00e0nh kinh doanh ch\u1ee7 ch\u1ed1t l\u00e0 DVD th\u00e0nh d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ef1c tuy\u1ebfn Internet, s\u1ea3n xu\u1ea5t c\u1ea3 phim v\u00e0 show truy\u1ec1n h\u00ecnh.<\/p>\n

Ch\u00ednh t\u1ea7m nh\u00ecn c\u1ee7a Hastings \u0111\u00e3 gi\u00fap Netflix th\u00e0nh c\u00f4ng v\u00e0 v\u1eefng m\u1ea1nh. Trong khi \u0111\u00f3, g\u00e3 kh\u1ed5ng l\u1ed3 c\u1ea1nh tranh m\u1ed9t th\u1eddi l\u00e0 T\u1eadp \u0111o\u00e0n Blockbuster v\u1eabn ki\u00ean tr\u00ec b\u00e1m tr\u1ee5 v\u00e0o d\u1ecbch v\u1ee5 cho thu\u00ea DVD v\u00e0 video tr\u00f2 ch\u01a1i trong su\u1ed1t th\u1eddi k\u1ef3 m\u00e0 Internet b\u00f9ng n\u1ed5, \u0111\u00e3 ph\u00e1 s\u1ea3n v\u00e0o n\u0103m 2010.<\/p>\n

Tuy v\u1eady, Netflix kh\u00f4ng ph\u1ea3i l\u00e0 b\u1eb1ng ch\u1ee9ng \u0111\u1ea7u ti\u00ean v\u1ec1 t\u00e0i n\u0103ng c\u1ee7a Reed Hastings. \u00d4ng t\u1ed1t nghi\u1ec7p Tr\u01b0\u1eddng Bodoin College, v\u1edbi t\u1ea5m b\u1eb1ng c\u1eed nh\u00e2n to\u00e1n h\u1ecdc v\u00e0 l\u00e0m Ch\u1ee7 t\u1ecbch Club Outing, n\u01a1i \u00f4ng t\u1ef1 l\u00ean k\u1ebf ho\u1ea1ch t\u1ed5 ch\u1ee9c c\u00e1c chuy\u1ebfn leo n\u00fai v\u00e0 tr\u00e8o thuy\u1ec1n.<\/p>\n

2. Ph\u00e1 v\u1ee1 nh\u1eefng nguy\u00ean t\u1eafc<\/h3>\n

T\u1eeb tr\u01b0\u1edbc t\u1edbi nay c\u00e1c quy t\u1eafc \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1eb1m b\u1ea3o v\u1ec7 t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 m\u1ee9c l\u1ee3i nhu\u1eadn khi m\u1ed9t c\u00f4ng ty ph\u00e1t tri\u1ec3n. Nh\u01b0ng \u1edf Netflix th\u00ec ho\u00e0n to\u00e0n ng\u01b0\u1ee3c l\u1ea1i, y\u1ebfu t\u1ed1 l\u00e0m n\u00ean th\u00e0nh c\u00f4ng \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 s\u1ef1 thi\u1ebfu nguy\u00ean t\u1eafc.<\/p>\n

C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ee7a Netflix nh\u1eadn \u0111\u1ecbnh vi\u1ec7c qu\u00e1 t\u1eadp trung v\u00e0o qu\u00e1 tr\u00ecnh s\u1ebd lo\u1ea1i b\u1ecf m\u1ea5t nh\u1eefng nh\u00e2n vi\u00ean c\u00f3 k\u1ef9 n\u0103ng m\u00e0 c\u00f4ng ty mu\u1ed1n gi\u1eef l\u1ea1i. Khi th\u1ecb tr\u01b0\u1eddng lu\u00f4n lu\u00f4n thay \u0111\u1ed5i n\u1ebfu c\u00e1c c\u00f4ng ty, doanh nghi\u1ec7p kh\u00f4ng ch\u1ee7 \u0111\u1ed9ng n\u1eafm b\u1eaft xu h\u01b0\u1edbng r\u1ea5t d\u1ec5 b\u1ecb m\u1ea5t kh\u00e1ch h\u00e0ng v\u00e0 t\u1ee5t h\u1eadu h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

V\u1edbi Netflix cho r\u1eb1ng trong m\u00f4i tr\u01b0\u1eddng c\u00e0ng \u201cn\u1eb7ng\u201d v\u1ec1 quy t\u1eafc th\u00ec khi\u1ebfn b\u1ed9 m\u00e1y ho\u1ea1t \u0111\u1ed9ng c\u00e0ng tr\u00ec tr\u1ec7 v\u00e0 \u00e9p bu\u1ed9c.<\/p>\n

3. T\u1eadp trung chi\u00eau m\u1ed9 nh\u00e2n t\u00e0i v\u00e0 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p<\/h3>\n

Thay v\u00ec t\u1ea1o ra r\u1ea5t nhi\u1ec1u quy t\u1eafc v\u00e0 quy tr\u00ecnh, nh\u01b0 c\u00e1ch m\u00e0 ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ty \u00e1p d\u1ee5ng v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng l\u1edbn, Netflix kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng m\u1ed9t doanh nghi\u1ec7p n\u00ean \u0111\u1eb7c bi\u1ec7t t\u1eadp trung v\u00e0o hai \u0111i\u1ec1u:<\/p>\n

\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
<\/div>\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    \n
  • \u0110\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c tuy\u1ec3n nh\u1eefng nh\u00e2n vi\u00ean t\u00e0i n\u0103ng.<\/li>\n
  • X\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t v\u0103n h\u00f3a c\u00f4ng b\u1eb1ng, ghi nh\u1eadn ng\u01b0\u1eddi c\u00f3 th\u00e0nh t\u00edch cao, v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng ng\u01b0\u1eddi li\u00ean t\u1ee5c c\u00f3 bi\u1ec3u hi\u1ec7n kh\u00f4ng t\u1ed1t.<\/li>\n<\/ul>\n

    Netflix cho r\u1eb1ng nh\u1eefng nh\u00e2n vi\u00ean c\u00f3 tr\u00e1ch nhi\u1ec7m, ng\u01b0\u1eddi m\u00e0 m\u1ecdi c\u00f4ng ty \u0111\u1ec1u mu\u1ed1n tuy\u1ec3n kh\u00f4ng ch\u1ec9 x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c t\u1ef1 do l\u00e0m vi\u1ec7c, h\u1ecd th\u1eadm ch\u00ed c\u00f2n ph\u00e1t tri\u1ec3n m\u1ea1nh h\u01a1n trong m\u00f4i tr\u01b0\u1eddng tho\u1ea3i m\u00e1i.<\/p>\n

    L\u00e3nh \u0111\u1ea1o hay gi\u00e1m \u0111\u1ed1c nh\u00e2n s\u1ef1 n\u00ean c\u00e2n nh\u1eafc vi\u1ec7c t\u1ea1o n\u00ean m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00fd t\u01b0\u1edfng cho t\u1ed5 ch\u1ee9c m\u00ecnh, n\u01a1i m\u00e0 c\u00e1c c\u00e1 nh\u00e2n kh\u00f4ng b\u1ecb \u00e1p ch\u1ebf b\u1edfi v\u00f4 s\u1ed1 quy t\u1eafc \u0111\u1ec3 gi\u00fap h\u1ecd c\u00f3 th\u1ec3 ph\u00e1t huy t\u1ed1i \u0111a gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n

    V\u00ed d\u1ee5 t\u1ea1i Netflix c\u00f3 \u201cch\u00ednh s\u00e1ch ngh\u1ec9 ph\u00e9p kh\u00f4ng gi\u1edbi h\u1ea1n\u201d. Thay v\u00ec \u0111\u1eb7t ra ch\u00ednh s\u00e1ch ngh\u1ec9 ph\u00e9p theo quy \u0111\u1ecbnh, h\u1ecd quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 cho nh\u00e2n vi\u00ean mu\u1ed1n ngh\u1ec9 bao nhi\u00eau t\u00f9y \u00fd.<\/p>\n

    Tuy nhi\u00ean, vi\u1ec7c n\u00e0y ch\u1ec9 \u00e1p d\u1ee5ng cho v\u00e0i b\u1ed9 ph\u1eadn ch\u1ee9 kh\u00f4ng \u00e1p d\u1ee5ng ho\u00e0ng lo\u1ea1t. Th\u00eam v\u00e0o \u0111\u00f3, b\u1ea5t c\u1ee9 ai mu\u1ed1n ngh\u1ec9 h\u01a1n 30 ng\u00e0y th\u00ec ph\u1ea3i \u0111\u1ebfn g\u1eb7p b\u1ed9 ph\u1eadn nh\u00e2n s\u1ef1.<\/p>\n

    Ch\u00ednh v\u0103n h\u00f3a kh\u00f4ng quy t\u1eafc t\u1ea1i t\u1ed5 ch\u1ee9c n\u00e0y \u0111\u00e3 thu h\u00fat l\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 tr\u00ean Harvard Business Review v\u1ec1 b\u00e0i vi\u1ebft do McCord t\u1ed5ng h\u1ee3p.<\/p>\n

    \u201cN\u1ebfu c\u00f4ng ty c\u1ea9n th\u1eadn tuy\u1ec3n nh\u1eefng ng\u01b0\u1eddi lu\u00f4n \u0111\u1eb7t l\u1ee3i \u00edch c\u1ee7a c\u00f4ng ty l\u00ean \u0111\u1ea7u, lu\u00f4n th\u1ea5u hi\u1ec3u v\u00e0 mong mu\u1ed1n c\u00f3 m\u1ed9t n\u01a1i l\u00e0m vi\u1ec7c hi\u1ec7u su\u1ea5t cao th\u00ec 97% nh\u00e2n vi\u00ean s\u1ebd l\u00e0m \u0111i\u1ec1u \u0111\u00fang \u0111\u1eafn.<\/p>\n

    \u0110a s\u1ed1 c\u00e1c c\u00f4ng ty chi r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c \u0111\u1ec3 v\u1ea1ch ra c\u00e1c ch\u00ednh s\u00e1ch nh\u00e2n s\u1ef1 \u0111\u1ed1i ph\u00f3, \u0111i\u1ec1u n\u00e0y th\u1eadt kh\u00f4ng hi\u1ec7u qu\u1ea3. M\u00e0 h\u00e3y thay v\u00e0o \u0111\u00f3 n\u00ean c\u1ed1 g\u1eafng ch\u1ecdn l\u1ecdc \u1ee9ng vi\u00ean n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi t\u1ed5 ch\u1ee9c h\u01a1n l\u00e0 ch\u1ecdn ng\u01b0\u1eddi t\u00e0i, ng\u01b0\u1eddi gi\u1ecfi.\u201d<\/p>\n

    4. V\u0103n h\u00f3a t\u1ef1 do v\u00e0 tr\u00e1ch nhi\u1ec7m<\/h3>\n

    CEO c\u1ee7a Netflix c\u00f3 phong c\u00e1ch qu\u1ea3n l\u00fd kh\u00e1c bi\u1ec7t. Hastings kh\u00f4ng c\u00f3 m\u1ed9t v\u0103n ph\u00f2ng ri\u00eang t\u1ea1i tr\u1ee5 s\u1edf ch\u00ednh c\u1ee7a c\u00f4ng ty, qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean b\u1eb1ng c\u00e1ch \u0111i lang thang v\u00e0 h\u1ed9i h\u1ecdp b\u1ea5t k\u1ef3 khi n\u00e0o c\u1ea3m th\u1ea5y thu\u1eadn ti\u1ec7n.<\/p>\n

    Ch\u00ednh s\u1ef1 t\u1ef1 do trong t\u00ednh c\u00e1ch c\u1ee7a Hastings \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng l\u00ean v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a Netflix.<\/p>\n

    Business Insider d\u1eabn l\u1eddi Reed Hastings trong l\u1ea7n ph\u1ecfng v\u1ea5n v\u1ec1 v\u0103n h\u00f3a Netflix, \u201cm\u00f4 h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a ch\u00fang t\u00f4i l\u00e0 t\u0103ng quy\u1ec1n t\u1ef1 do trong nh\u00e2n vi\u00ean c\u0169ng nh\u01b0 c\u00e1ch ch\u00fang t\u00f4i ph\u00e1t tri\u1ec3n, ch\u1ee9 kh\u00f4ng h\u1ea1n ch\u1ebf n\u00f3, \u0111\u1ec3 ti\u1ebfp t\u1ee5c thu h\u00fat nh\u00e2n t\u00e0i v\u00e0 nu\u00f4i d\u01b0\u1ee1ng c\u00e1 nh\u00e2n s\u00e1ng t\u1ea1o. Ch\u00fang t\u00f4i s\u1ebd c\u00f3 c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng cao h\u01a1n m\u1ed9t khi theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c n\u00e0y\u201d.<\/p>\n

    \u0110\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u1eefng nh\u00e2n vi\u00ean ti\u1ec1m n\u0103ng, Hastings s\u1eb5n s\u00e0ng trao cho h\u1ecd nh\u1eefng quy\u1ec1n l\u1ee3i v\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 t\u1ed1t nh\u1ea5t m\u00e0 \u00f4ng c\u00f3 th\u1ec3 l\u00e0m cho h\u1ecd.<\/p>\n

    Khi m\u1ed9t nh\u00e2n vi\u00ean n\u1eef trong Netflix l\u00ean ch\u1ee9c m\u1eb9, Hastings s\u1ebd cung c\u1ea5p ch\u00ednh s\u00e1ch ngh\u1ec9 ph\u00e9p \u201ckh\u00f4ng gi\u1edbi h\u1ea1n\u201d trong v\u00f2ng m\u1ed9t n\u0103m sau khi sinh m\u00e0 v\u1eabn gi\u1eef nguy\u00ean m\u1ee9c l\u01b0\u01a1ng cho h\u1ecd. M\u1ed9t nh\u00e2n vi\u00ean l\u00ean ch\u1ee9c cha c\u0169ng c\u00f3 th\u1ec3 ngh\u1ec9 t\u00f9y th\u00edch trong v\u00f2ng m\u1ed9t n\u0103m v\u00e0 v\u1eabn nh\u1eadn l\u01b0\u01a1ng th\u01b0\u1edfng \u0111\u1ea7y \u0111\u1ee7.<\/p>\n

    Ngo\u00e0i ra, Netflix c\u0169ng kh\u00f4ng gi\u1edbi h\u1ea1n ng\u00e0y ngh\u1ec9 ph\u00e9p cho nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh. C\u00f4ng ty s\u1ebd kh\u00f4ng g\u00f2 b\u00f3 v\u00e0 kh\u00f4ng theo d\u00f5i ng\u00e0y ngh\u1ec9 c\u1ee7a nh\u00e2n vi\u00ean. Thay v\u00e0o \u0111\u00f3, nh\u00e2n vi\u00ean v\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ee7a h\u1ecd s\u1ebd c\u1ea7n c\u00f3 nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1ec1 nh\u1eefng g\u00ec l\u00e0 th\u00edch h\u1ee3p cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ea3m b\u1ea3o \u0111\u1eb7c quy\u1ec1n n\u00e0y s\u1ebd kh\u00f4ng b\u1ecb l\u1ea1m d\u1ee5ng ho\u1eb7c s\u1eed d\u1ee5ng kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n

    \u201cT\u1ea1i Netflix, ch\u00fang t\u00f4i ngh\u0129 r\u1eb1ng c\u00e1c nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 t\u1ef1 x\u00e2y d\u1ef1ng m\u1ed9t \u00fd th\u1ee9c tr\u00e1ch nhi\u1ec7m khi h\u1ecd th\u1ef1c s\u1ef1 y\u00eau c\u00f4ng vi\u1ec7c h\u1ecd l\u00e0m. \u0110i\u1ec1u ch\u00fang t\u00f4i c\u1ea7n l\u00e0 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c, ch\u1ee9 kh\u00f4ng quan t\u00e2m s\u1ed1 gi\u1edd nh\u00e2n vi\u00ean c\u00f3 m\u1eb7t \u1edf c\u00f4ng ty. V\u00ec th\u1ebf, Netflix s\u1eb5n s\u00e0ng t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 t\u00e0i n\u0103ng c\u1ee7a nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c \u01b0\u01a1m m\u1ea7m, ph\u00e1t tri\u1ec3n, t\u1eeb \u0111\u00f3 g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi c\u00f4ng ty\u201d, Hastings cho bi\u1ebft tr\u00ean Business Insider.<\/p>\n

    Kh\u00f4ng ch\u1ec9 \u201ch\u00e0o ph\u00f3ng\u201d v\u1edbi nh\u00e2n vi\u00ean, Hastings c\u0169ng s\u1eed d\u1ee5ng c\u00e1ch th\u1ee9c n\u00e0y \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng cho c\u00f4ng ty.<\/p>\n

    \u0110\u1ec3 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, Netflix lu\u00f4n ch\u00e0o m\u1eddi c\u00e1c \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d m\u1ed9t th\u00e1ng th\u1eed d\u00f9ng d\u1ecbch v\u1ee5 kh\u00f4ng m\u1ea5t ph\u00ed. Trong khi nh\u00e0 \u0111\u00e0i th\u01b0\u1eddng ph\u00e1t s\u00f3ng ch\u1ec9 1 ho\u1eb7c 2 t\u1eadp c\u1ee7a m\u1ed9t b\u1ed9 phim ho\u1eb7c show truy\u1ec1n h\u00ecnh tr\u00ean tivi (TV) v\u00e0 s\u1ebd c\u00f4ng chi\u1ebfu t\u1eadp ti\u1ebfp theo v\u00e0o tu\u1ea7n t\u1edbi, th\u00ec Hastings l\u1ea1i tung ra t\u1ea5t c\u1ea3 c\u00e1c t\u1eadp phim c\u00f9ng m\u1ed9t l\u00fac.<\/p>\n

    \u0110\u01a1n c\u1eed l\u00e0 lo\u1ea1t phim truy\u1ec1n h\u00ecnh House of Cards. \u0110\u00e2y l\u00e0 b\u1ed9 phim \u0111\u1ea7u tay c\u1ee7a Netflix s\u1ea3n xu\u1ea5t v\u00e0o n\u0103m 2013, phim nh\u1eadn \u0111\u01b0\u1ee3c 9 gi\u1ea3i \u0111\u1ec1 c\u1eed Primetime Emmy v\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng b\u1ed9 phim d\u00e0i t\u1eadp c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem cao nh\u1ea5t t\u1ea1i M\u1ef9.<\/p>\n

    B\u1ed9 phim c\u00f3 13 t\u1eadp v\u00e0 \u0111\u01b0\u1ee3c tung ra t\u1ea5t c\u1ea3 c\u00f9ng m\u1ed9t l\u00fac, v\u00e0 ng\u01b0\u1eddi xem c\u0169ng kh\u00f4ng b\u1ecb qu\u1ea3ng c\u00e1o l\u00e0m gi\u00e1n \u0111o\u1ea1n. Netflix \u0111\u00e3 th\u1ef1c s\u1ef1 th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

    Reed Hastings cho bi\u1ebft l\u00fd do c\u1ee7a \u0111\u1ed9ng th\u00e1i n\u00e0y: \u201cTung ra 13 t\u1eadp phim li\u00ean ti\u1ebfp l\u00ean TV kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 \u0111\u00e1nh b\u1ea1c. \u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 kh\u00e1ch h\u00e0ng tho\u1ea3i m\u00e1i ki\u1ec3m so\u00e1t vi\u1ec7c h\u1ecd gi\u1ea3i tr\u00ed khi n\u00e0o v\u00e0 nh\u01b0 th\u1ebf n\u00e0o\u201d.<\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o nhi\u1ec1u thi\u1ec7n c\u1ea3m h\u01a1n l\u00e0 c\u1ed1 g\u1eafng s\u1eed d\u1ee5ng m\u00e1nh kh\u00f3e \u0111\u00e3 l\u00e0m t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd Netflix. Kh\u00e1ch h\u00e0ng \u0111\u00e3 ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c tr\u01b0\u1edbc s\u1ef1 t\u1ef1 do v\u00e0 h\u00e0o ph\u00f3ng c\u1ee7a Hastings \u0111\u1ed1i v\u1edbi nh\u1eefng \u0111i\u1ec1u m\u00e0 h\u1ecd coi tr\u1ecdng. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o ti\u1ec1n \u0111\u1ec1 cho th\u00e0nh c\u00f4ng c\u1ee7a d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ef1c tuy\u1ebfn Netflix.<\/p>\n

    Hi\u1ec7n Netflix \u0111ang c\u00f3 kho\u1ea3ng 62 tri\u1ec7u thu\u00ea bao t\u1ea1i h\u01a1n 50 qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi. \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t con s\u1ed1 d\u1ec5 \u0111\u1ea1t t\u1edbi.<\/p>\n

    Nh\u00ecn l\u1ea1i c\u00e2u chuy\u1ec7n kh\u1edfi s\u1ef1 kinh doanh c\u1ee7a Netflix, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y b\u1ed1n b\u00e0i h\u1ecdc kinh doanh n\u1ed5i b\u1eadt v\u00e0 thi\u1ebft y\u1ebfu cho vi\u1ec7c c\u00e1ch t\u00e2n trong kinh doanh.<\/p>\n

    5. \u0110\u1eebng \u0111\u1ec3 nh\u1eefng l\u1eddi d\u1ecb ngh\u1ecb \u0111\u00e1nh \u0111\u1ed5 b\u1ea1n<\/h3>\n

    Vi\u1ec7c kh\u1edfi s\u1ef1 kinh doanh \u0111\u00f2i h\u1ecfi r\u1ea5t ki\u00ean nh\u1eabn, suy ngh\u0129 s\u00e1ng t\u1ea1o v\u00e0 th\u00e1i \u0111\u1ed9 \u201c\u0111\u1eebng bao gi\u1edd ngh\u0129 r\u1eb1ng b\u1ea1n s\u1ebd th\u1ea5t b\u1ea1i\u201d. R\u1ea5t nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p c\u00f3 kinh nghi\u1ec7m d\u1ec5 d\u00e0ng \u0111\u01b0a ra m\u1ed9t danh s\u00e1ch d\u00e0i c\u00e1c l\u00fd do gi\u1ea3i th\u00edch t\u1ea1i sao \u00fd t\u01b0\u1edfng kinh doanh n\u00e0o \u0111\u00f3 c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng th\u00e0nh c\u00f4ng.<\/p>\n

    T\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi s\u1eb5n s\u00e0ng ch\u1edd \u0111\u1ee3i c\u00e1c b\u1ed9 phim \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn qua \u0111\u01b0\u1eddng th\u01b0 t\u00edn trong khi h\u1ecd c\u00f3 th\u1ec3 xu\u1ed1ng ph\u1ed1 gh\u00e9 v\u00e0o c\u1eeda h\u00e0ng Blockbuster \u0111\u1ec3 mua? Vi\u1ec7c g\u1eedi c\u00e1c b\u1ed9 phim qua \u0111\u01b0\u1eddng th\u01b0 t\u00edn c\u00f3 hi\u1ec7u qu\u1ea3 kh\u00f4ng? Li\u1ec7u n\u00f3 c\u00f3 b\u1ecb v\u1ee1, \u0103n c\u1eafp hay h\u01b0 h\u1ecfng? \u0110\u1ec3 nh\u00ecn th\u1ea5y nh\u1eefng \u0111i\u1ec1u ti\u00eau c\u1ef1c th\u01b0\u1eddng r\u1ea5t d\u1ec5 nh\u01b0ng vi\u1ec7c gi\u1ea3i quy\u1ebft t\u1ed1t c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00fac m\u1eafc th\u00ec m\u1edbi \u0111\u00f2i h\u1ecfi c\u00e1c k\u1ef9 n\u0103ng v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o th\u1ef1c th\u1ee5.<\/p>\n

    Netflix v\u1ea1ch ra qu\u00e1 tr\u00ecnh x\u1eed l\u00fd cho t\u1eebng g\u00f3i h\u00e0ng v\u1eadn chuy\u1ec3n. C\u1ea3 Jim Cook v\u00e0 Suzanne Taylor c\u00f3 ki\u1ebfn th\u1ee9c kh\u00e1 t\u1ed1t v\u1ec1 ho\u1ea1t \u0111\u1ed9ng d\u1ecbch v\u1ee5 b\u01b0u ch\u00ednh c\u1ee7a M\u1ef9, sau \u0111\u00f3 h\u1ecd bi\u1ebfn c\u00e1c ph\u1ea7n m\u1ec1m v\u00e0 c\u00f4ng ngh\u1ec7 c\u1ee7a Netflix \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng thu nh\u1eadn\/\u0111\u00f3ng g\u00f3i\/v\u1eadn chuy\u1ec3n v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 k\u1ebft n\u1ed1i c\u00f4ng vi\u1ec7c n\u00e0y v\u1edbi trang web giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

    Netflix \u0111\u00e3 x\u00e1c \u0111\u1ecbnh v\u0103n ho\u00e1 kinh doanh nh\u1edd v\u00e0o c\u00e1c y\u1ebfu t\u1ed1:<\/p>\n

      \n
    • t\u1ed1c \u0111\u1ed9<\/li>\n
    • tr\u1ecdng l\u01b0\u1ee3ng<\/li>\n
    • c\u1ea3i thi\u1ec7n quy tr\u00ecnh h\u00e0ng ng\u00e0y<\/li>\n<\/ul>\n

      N\u00f3i t\u00f3m l\u1ea1i, h\u00e3ng x\u00e1c \u0111\u1ecbnh ra m\u1ed9t c\u00e1ch th\u1ee9c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi c\u00f4ng vi\u1ec7c \u0111\u1ec1u hi\u1ec7u qu\u1ea3 nh\u1ea5t. R\u00f5 r\u00e0ng n\u1ebfu Jim Cook v\u00e0 Suzanne Taylor qu\u00e1 \u0111\u1ec3 t\u00e2m \u0111\u1ebfn nh\u1eefng l\u1eddi d\u1ecb ngh\u1ecb v\u00e0 thi\u1ebfu ki\u00ean tr\u00ec \u0111\u1ec3 t\u00ecm ra ph\u01b0\u01a1ng th\u1ee9c thay \u0111\u1ed5i, ch\u1eafc ch\u1eafn s\u1ebd kh\u00f4ng c\u00f3 Netflix ng\u00e0y nay.<\/p>\n

      6. X\u00e2y d\u1ef1ng nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi<\/h3>\n

      Jim Cook v\u00e0 Suzanne Taylor bi\u1ebft r\u1eb1ng n\u1ebfu h\u1ecd kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y m\u1ed9t ph\u01b0\u01a1ng c\u00e1ch l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u01b0u \u0111i\u1ec7n M\u1ef9, h\u1ecd s\u1ebd kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n

      Gi\u1ea3i ph\u00e1p ba b\u01b0\u1edbc c\u1ee7a Netflix \u0111\u00e3 tr\u1edf n\u00ean h\u1ebft s\u1ee9c n\u1ed5i ti\u1ebfng ng\u00e0y nay v\u00e0 \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 v\u1edbi nh\u00e3n hi\u1ec7u Subscription Queue. Jim Cook v\u00e0 Suzanne Taylor bi\u1ebft r\u1eb1ng th\u00e0nh c\u00f4ng c\u1ee7a h\u00e3ng s\u1ebd b\u1ecb gi\u1edbi h\u1ea1n n\u1ebfu h\u1ecd y\u00eau c\u1ea7u c\u00e1c kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i trang web h\u1ebft l\u1ea7n n\u00e0y \u0111\u1ebfn l\u1ea7n kh\u00e1c \u0111\u1ec3 \u0111\u1eb7t h\u00e0ng thu\u00ea \u0111\u0129a ti\u1ebfp theo.<\/p>\n

      Nghi\u00ean c\u1ee9u c\u1ee7a Netflix cho th\u1ea5y m\u1ed9t kh\u00e1ch h\u00e0ng thu\u00ea trung b\u00ecnh t\u1eeb 5-7 \u0111\u0129a m\u1ed7i th\u00e1ng. T\u1ea1i sao ph\u1ea3i bu\u1ed9c kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i trang web t\u1eebng l\u1ea7n m\u1ed9t \u0111\u1ec3 thu\u00ea ti\u1ebfp m\u1ed9t b\u1ed9 phim n\u00e0o \u0111\u00f3 m\u00e0 h\u1ecd mu\u1ed1n trong khi ch\u1ec9 c\u1ea7n ghi t\u1ea5t c\u1ea3 v\u00e0o m\u1ed9t danh s\u00e1ch?<\/p>\n

      V\u00ec v\u1eady, v\u00e0o n\u0103m 1999, Netflix \u0111\u00e3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng x\u1ebfp h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi \u2013 l\u00ean danh s\u00e1ch c\u00e1c b\u1ed9 phim m\u00e0 kh\u00e1ch h\u00e0ng bi\u1ebft r\u1eb1ng h\u1ecd mu\u1ed1n xem. Ch\u1ec9 trong v\u00f2ng v\u00e0i th\u00e1ng, s\u1ed1 l\u01b0\u1ee3ng \u0111\u0129a phim trung b\u00ecnh m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng thu\u00ea trong m\u1ed9t th\u00e1ng \u0111\u00e3 t\u0103ng l\u00ean th\u00e0nh 20-25. Nh\u01b0 v\u1eady nghi\u00ean c\u1ee9u c\u1ee7a Netflix \u0111\u00e3 \u0111\u00fang!<\/p>\n

      \u0110\u01b0\u01a1ng nhi\u00ean, c\u00f9ng v\u1edbi th\u1eddi gian, Netflix \u0111\u00e3 n\u00e2ng c\u1ea5p h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 quy tr\u00ecnh n\u00e0y t\u1ed1t nh\u1ea5t. Theo \u0111\u00f3, h\u00e3ng c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng g\u1eedi \u0111i nh\u1eefng b\u1ed9 phim ti\u1ebfp theo trong danh s\u00e1ch \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng l\u00fac n\u00e0o c\u0169ng c\u00f3 \u00edt nh\u1ea5t m\u1ed9t b\u1ed9 phim c\u1ee7a Netflix. R\u00f5 r\u00e0ng \u0111\u00e2y l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 m\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u kh\u00e1c ngo\u00e0i Netflix. N\u00f3 r\u1ea5t nhanh ch\u00f3ng v\u00e0 ti\u1ec7n l\u1ee3i. Nh\u01b0 v\u1eady, \u0111\u1ec3 th\u00e0nh c\u00f4ng trong kinh doanh, Netflix \u0111\u00e3 c\u00f3 nh\u1eefng gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o, mang l\u1ea1i cho kh\u00e1ch h\u00e0ng c\u00e1c \u00edch l\u1ee3i t\u1ed1i \u0111a.<\/p>\n

      7. Sao ch\u00e9p nh\u1eefng g\u00ec t\u1ed1t nh\u1ea5t<\/h3>\n

      T\u1ea1i sao l\u1ea1i ph\u1ea3i ph\u00e1t minh l\u1ea1i nh\u1eefng b\u00e1nh xe trong khi m\u1ed9t ai \u0111\u00f3 \u0111\u00e3 s\u1edf h\u1eefu nh\u1eefng chi\u1ebfc b\u00e1nh xe \u0111\u1eb9p m\u1eaft, ti\u1ec7n l\u1ee3i v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng?<\/p>\n

      Khi x\u00e2y d\u1ef1ng trang web c\u1ee7a Netflix, Jim Cook v\u00e0 Suzanne Taylor \u0111\u00e3 nh\u00ecn v\u00e0o \u201c\u0111\u1ea1i gia\u201d l\u1edbn nh\u1ea5t: Amazon.<\/p>\n

      M\u1ed9t v\u00e0i y\u1ebfu t\u1ed1 n\u1ed5i b\u1eadt t\u1eeb Amazon \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o trang web c\u1ee7a Netflix:<\/p>\n

        \n
      • C\u00e1ch b\u1ed1 tr\u00ed s\u1ea3n ph\u1ea9m v\u00e0 n\u00fat b\u1ea5m;<\/li>\n
      • Khung m\u00e0u t\u1ed5ng th\u1ec3;<\/li>\n
      • K\u00edch c\u1ee1 h\u00ecnh \u1ea3nh DVD \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ed1c \u0111\u1ed9 duy\u1ec7t t\u1ed1t nh\u1ea5t;<\/li>\n
      • C\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eadn x\u00e9t c\u1ee7a nh\u1eefng ng\u01b0\u1eddi xem phim;<\/li>\n
      • C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm d\u1ec5 s\u1eed d\u1ee5ng v\u1edbi c\u00e1c ph\u00e2n m\u1ee5c c\u1ee5 th\u1ec3;<\/li>\n
      • Duy\u1ec7t web d\u1ec5 d\u00e0ng.<\/li>\n<\/ul>\n

        8. Nh\u1eefng gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft<\/h3>\n

        Th\u1eadt kh\u00f3 \u0111\u1ec3 tin nh\u01b0ng Netflix ho\u1ea1t \u0111\u1ed9ng t\u1ed1t trong 5 n\u0103m \u0111\u1ea7u ti\u00ean m\u00e0 kh\u00f4ng c\u1ea7n b\u1ea5t c\u1ee9 \u0111\u1ed3ng USD n\u00e0o chi ti\u00eau cho qu\u1ea3ng c\u00e1o ph\u1ed5 th\u00f4ng. H\u00e3ng c\u00f3 hai v\u0169 kh\u00ed b\u00ed m\u1eadt:<\/p>\n

        Th\u1ee9 nh\u1ea5t, Netflix bi\u1ebft c\u00e1ch li\u00ean k\u1ebft v\u1edbi nh\u1eefng ng\u01b0\u1eddi xem DVD trong c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u00ean Internet, c\u00e1c di\u1ec5n \u0111\u00e0n th\u1ea3o lu\u1eadn tr\u1ef1c tuy\u1ebfn,\u2026 Khi khai tr\u01b0\u01a1ng trang web, h\u00e3ng kh\u00f4ng c\u00f3 m\u1ed9t c\u00f4ng b\u1ed1 n\u00e0o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u00e0 ch\u1ec9 th\u00f4ng b\u00e1o tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n n\u00e0y m\u1ed9t c\u00e1ch th\u00e2n thi\u1ec7n.<\/p>\n

        H\u00e3ng hy v\u1ecdng r\u1eb1ng s\u1ebd c\u00f3 kho\u1ea3ng 10 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng trong ng\u00e0y \u0111\u1ea7u ti\u00ean. B\u1ea5t ng\u1edd thay, h\u1ecd \u0111\u00e3 c\u00f3 h\u01a1n 500 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng trong ng\u00e0y \u0111\u1ea7u ti\u00ean, ch\u1ee7 y\u1ebfu t\u1eeb c\u00e1c th\u00e0nh vi\u00ean t\u1ea1i c\u00e1c c\u1ed9ng \u0111\u1ed3ng v\u00e0 di\u1ec5n \u0111\u00e0n tr\u1ef1c tuy\u1ebfn m\u00e0 Netflix th\u01b0\u1eddng xuy\u00ean giao ti\u1ebfp.<\/p>\n

        C\u00e1c th\u00e0nh vi\u00ean n\u00e0y th\u00f4ng b\u00e1o cho c\u00e1c th\u00e0nh vi\u00ean kh\u00e1c. C\u1ee9 th\u1ebf, trong v\u00f2ng 30 ng\u00e0y sau, k\u1ebft qu\u1ea3 th\u1eadt tuy\u1ec7t v\u1eddi khi trung b\u00ecnh Netflix nh\u1eadn \u0111\u01b0\u1ee3c 1.000 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng\/ng\u00e0y. Con s\u1ed1 n\u00e0y sau 3 th\u00e1ng l\u00e0 2.000 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng\/ng\u00e0y.<\/p>\n

        V\u0169 kh\u00ed then ch\u1ed1t th\u1ee9 hai c\u1ee7a Netflix \u0111\u00f3 l\u00e0 \u0111\u1ea3m b\u1ea3o khuy\u1ebfn m\u00e3i \u201c10 \u0111\u0129a phim mi\u1ec5n ph\u00ed\u201d \u0111\u01b0\u1ee3c \u0111\u1eb7t trong b\u1ea5t c\u1ee9 \u0111\u1ea7u DVD n\u00e0o b\u00e1n ra b\u1edfi ba nh\u00e0 s\u1ea3n xu\u1ea5t l\u1edbn: Panasonic, Sony v\u00e0 Toshiba.<\/p>\n

        T\u00ednh to\u00e1n s\u01a1 b\u1ed9, ba nh\u00e0 s\u1ea3n xu\u1ea5t n\u00e0y chi\u1ebfm t\u1edbi 85% th\u1ecb ph\u1ea7n \u0111\u1ea7u \u0111\u0129a DVD th\u1ebf gi\u1edbi.<\/p>\n

        Ban \u0111\u1ea7u, r\u1ea5t kh\u00f3 thuy\u1ebft ph\u1ee5c ba nh\u00e0 s\u1ea3n xu\u1ea5t l\u1edbn n\u00e0y \u0111\u1eb7t c\u00e1c cu\u1ed1ng phi\u1ebfu khuy\u1ebfn m\u1ea1i c\u1ee7a Netflix v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. May m\u00e0 v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t DVD th\u1ef1c s\u1ef1 lo ng\u1ea1i v\u01b0\u1edbng v\u00e0o nh\u1eefng th\u1ea5t b\u1ea1i nh\u01b0 c\u1ee7a LaserDisc hay Betamax. H\u1ecd hi\u1ec3u r\u1eb1ng c\u0169ng c\u1ea7n m\u1ed9t gi\u1ea3i ph\u00e1p n\u00e0o \u0111\u00f3 \u0111\u1ec3 kh\u00edch l\u1ec7 kh\u00e1ch h\u00e0ng mua s\u1eafm. Th\u1ebf l\u00e0 Netflix \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn.<\/p>\n

        B\u1eb1ng vi\u1ec7c \u0111\u01b0a ra khuy\u1ebfn m\u1ea1i 10 \u0111\u0129a phim mi\u1ec5n ph\u00ed cho c\u00e1c kh\u00e1ch h\u00e0ng khi h\u1ecd mua m\u1ed9t \u0111\u1ea7u \u0111\u0129a DVD m\u1edbi, Netflix \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t b\u01b0\u1edbc \u0111i qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3.<\/p>\n

        Netflix b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ee5c ti\u00eau n\u1ed9i b\u1ed9 l\u00e0 tr\u1edf n\u00ean l\u1edbn h\u01a1n h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng b\u0103ng \u0111\u0129a Blockbuster l\u1edbn nh\u1ea5t n\u01b0\u1edbc M\u1ef9. Song ng\u00e0y nay, gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00f4ng ty \u0111\u00e3 l\u1edbn g\u1ea5p \u0111\u00f4i ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 b\u00e1n l\u1ebb phim \u1ea3nh Blockbuster. Netflix gi\u1edd \u0111\u00e2y \u0111\u00e3 c\u00f3 th\u1ec3 ki\u00eau h\u00e3nh v\u1edbi tr\u00ean b\u1ed1n tri\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 gi\u00e1 tr\u1ecb tr\u01b0\u1eddng l\u00ean t\u1edbi 1,5 t\u1ef7 USD. T\u00e1m n\u0103m t\u1edbi, Netflix s\u1ebd v\u1eabn l\u00e0 m\u1ed9t c\u00f4ng ty tr\u1ebb v\u00e0 d\u1ef1 t\u00ednh d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd m\u1edbi c\u00f3 ch\u01b0a \u0111\u1ea7y 4% h\u1ed9 gia \u0111\u00ecnh M\u1ef9 s\u1eed d\u1ee5ng.<\/p>\n

        Jim Cook v\u00e0 Suzanne Taylor v\u1eabn \u0111ang v\u00e0 s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ea5t nhi\u1ec1u s\u1ee9c \u00e9p c\u1ea1nh tranh v\u00e0 nh\u1eefng thanh \u0111\u1ed5i c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p ph\u00e2n ph\u1ed1i \u0111i\u1ec7n \u1ea3nh. Tuy nhi\u00ean c\u00f3 m\u1ed9t \u0111i\u1ec1u r\u1ea5t r\u00f5 r\u00e0ng l\u00e0: tr\u1ecdng t\u00e2m kh\u00f4ng ng\u1eebng ngh\u1ec9 c\u1ee7a Netflix v\u00e0o nh\u1eefng c\u00e1ch t\u00e2n h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd ti\u1ebfp t\u1ee5c \u0111em l\u1ea1i c\u00e1c ch\u00eca kho\u00e1 v\u00e0ng m\u1edf ra nh\u1eefng c\u00e1nh c\u1eeda kinh doanh mang t\u00ednh c\u00e1ch m\u1ea1ng cho h\u00e3ng.<\/p>\n

        Truy\u1ec1n th\u00f4ng th\u01b0\u1eddng khi\u1ebfn ch\u00fang ta d\u1ec5 tin v\u00e0o nh\u1eefng c\u00e2u chuy\u1ec7n th\u1ea7n k\u1ef3 v\u00e0 kho\u1ea3nh kh\u1eafc vinh quang, v\u1ed1n c\u0169ng l\u00e0 \u0111i\u1ec1u ta lu\u00f4n mu\u1ed1n bi\u1ebft v\u00e0 mu\u1ed1n tin. Trong cu\u1ed1n t\u1ef1 truy\u1ec7n m\u1edbi \u0111\u00e2y c\u1ee7a m\u00ecnh \u201cThat Will Never Work\u201d, CEO \u0111\u1ea7u ti\u00ean v\u00e0 c\u0169ng l\u00e0 nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u2013 Marc Randolph \u0111\u00e3 ho\u00e0n to\u00e0n xo\u00e1 b\u1ecf nh\u1eefng th\u1ea7n tho\u1ea1i v\u1ec1 s\u1ef1 ra \u0111\u1eddi \u0111\u1ea7y th\u1ea7n k\u1ef3 \u1ea5y, \u00f4ng c\u0169ng ph\u00e1 v\u1ee1 nhi\u1ec1u nh\u1ea7m t\u01b0\u1edfng v\u1ec1 s\u00e1ng t\u1ea1o th\u00f4ng qua c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ef1 ra \u0111\u1eddi v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a \u00fd t\u01b0\u1edfng t\u1ef7 \u0111\u00f4 l\u00e0 Netflix.<\/p>\n

        9. Duy tr\u00ec th\u00f3i quen luy\u1ec7n t\u1eadp s\u00e1ng t\u1ea1o li\u00ean t\u1ee5c<\/h3>\n

        M\u1ed7i ng\u00e0y m\u1edbi c\u1ee7a hai nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp Netflix \u0111\u1ec1u b\u1eaft \u0111\u1ea7u theo m\u1ed9t c\u00f4ng th\u1ee9c chung: Reed v\u00e0 Marc s\u1ebd thay phi\u00ean nhau l\u00e1i xe \u0111\u1ebfn ch\u1ed7 l\u00e0m. H\u00e0nh tr\u00ecnh 30 ph\u00fat t\u1edbi bu\u1ed5i h\u1ecdp s\u00e1ng l\u00fac 7 gi\u1edd s\u00e1ng n\u00e0y l\u00e0 n\u01a1i \u0111\u1ec3 Marc \u0111\u01b0a ra nh\u1eefng \u00fd t\u01b0\u1edfng kinh doanh m\u1edbi c\u1ee7a m\u00ecnh v\u1edbi Reed \u1edf v\u1ecb tr\u00ed \u0111\u00e1nh gi\u00e1.<\/p>\n

        Trong khoang chi\u1ebfc Toyota Avalon \u1ea5y, nhi\u1ec1u \u00fd t\u01b0\u1edfng \u0111\u00e3 l\u1ea7n l\u01b0\u1ee3t xu\u1ea5t hi\u1ec7n v\u00e0 ch\u1ebft y\u1ec3u. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kinh doanh m\u0169 b\u00f3ng ch\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang theo \u0111\u01a1n \u0111\u1eb7t h\u00e0ng, m\u1ed9t nh\u00e3n hi\u1ec7u d\u1ea7u g\u1ed9i th\u1ea3o d\u01b0\u1ee3c hay nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e1n tr\u01b0\u1ee3t m\u1edbi tinh.<\/p>\n

        Nh\u1eefng \u00fd t\u01b0\u1edfng n\u00e0y d\u00f9 kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai, nh\u01b0ng ch\u00ednh Marc c\u0169ng th\u1eeba nh\u1eadn anh tr\u00e2n tr\u1ecdng s\u1ef1 ra \u0111\u1eddi (v\u00e0 k\u1ebft th\u00fac) c\u1ee7a c\u00e1c \u00fd t\u01b0\u1edfng n\u00e0y nh\u01b0 th\u1ebf n\u00e0o: \u201cN\u00f3 r\u00e8n cho t\u00f4i ph\u1ea3n x\u1ea1 c\u1ee7a vi\u1ec7c t\u01b0 duy li\u00ean t\u1ee5c, t\u00ecm ki\u1ebfm c\u00e1c c\u01a1 h\u1ed9i m\u1edbi v\u00e0 kh\u00f4ng n\u1ea3n ch\u00ed tr\u01b0\u1edbc m\u1ed7i \u00fd t\u01b0\u1edfng th\u1ea5t b\u1ea1i\u201d. Duy tr\u00ec th\u00f3i quen luy\u1ec7n t\u1eadp t\u01b0 duy c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 qua th\u1eddi gian m\u00e0i d\u0169a nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi, kh\u1eafc ph\u1ee5c d\u1ef1a tr\u00ean nh\u1eefng khi\u1ebfm khuy\u1ebft c\u1ee7a \u00fd t\u01b0\u1edfng c\u0169 \u2013 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 ho\u00e0n thi\u1ec7n m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u.<\/p>\n

        \u201cL\u00e0m vi\u1ec7c s\u00e2u\u201d, m\u1ed9t kh\u00e1i ni\u1ec7m n\u1ed5i ti\u1ebfng m\u1edbi ra \u0111\u1eddi t\u1eeb Cal Newport v\u00e0 ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ch\u00fa \u00fd trong nh\u1eefng n\u0103m v\u1eeba qua, c\u0169ng \u0111\u01b0a ra v\u00ed d\u1ee5 c\u1ee7a vi\u1ec7c luy\u1ec7n t\u1eadp h\u00e0ng ng\u00e0y nh\u01b0 th\u00f3i quen l\u00e0m vi\u1ec7c s\u00e2u cho ng\u01b0\u1eddi l\u00e0m trong ng\u00e0nh s\u00e1ng t\u1ea1o.<\/p>\n

        D\u00e0nh m\u1ed7i ng\u00e0y m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 t\u1eadp trung cao \u0111\u1ed9 cho vi\u1ec7c s\u00e1ng t\u1ea1o v\u00e0 duy tr\u00ec trong th\u1eddi gian d\u00e0i, ch\u00ednh l\u00e0 th\u00f3i quen n\u1ed5i ti\u1ebfng c\u1ee7a nhi\u1ec1u nh\u00e0 bi\u00ean k\u1ecbch n\u1ed5i ti\u1ebfng \u2013 nh\u1eefng c\u00f4ng vi\u1ec7c \u0111\u00f2i h\u1ecfi qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o phi th\u01b0\u1eddng.<\/p>\n

        Netflix kh\u00f4ng th\u00e0nh c\u00f4ng ch\u1ec9 nh\u1edd 1 \u00fd t\u01b0\u1edfng t\u1ef7 \u0111\u00f4: 7 b\u00e0i h\u1ecdc th\u1ef1c t\u1ebf v\u1ec1 s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 c\u00e1ch \u0111\u1ec3 c\u00f3 n\u00f3 \u2013 \u1ea2nh 4.<\/p>\n

        10. Tranh lu\u1eadn lu\u00f4n t\u1ea1o ra nh\u1eefng \u00fd t\u01b0\u1edfng t\u1ed1t h\u01a1n<\/h3>\n

        Ch\u00fang ta lu\u00f4n t\u1ef1 nh\u1eadn m\u00ecnh l\u00e0 nh\u1eefng con ng\u01b0\u1eddi y\u00eau h\u00f2a b\u00ecnh, c\u0169ng nh\u01b0 trong n\u1ec1n t\u1ea3ng v\u0103n ho\u00e1 \u00c1 \u0110\u00f4ng th\u00ec l\u00e0 \u201cd\u0129 ho\u00e0 vi qu\u00fd\u201d \u2013 m\u1ed9t v\u0103n ho\u00e1 tr\u00e1nh \u0111\u1ed1i \u0111\u1ea7u va ch\u1ea1m, v\u1eabn lu\u00f4n l\u00e0 t\u00f4n ch\u1ec9 \u0111\u01b0\u1ee3c \u01b0u ti\u00ean. M\u1eb7c d\u00f9 v\u1eady, nh\u1eafc \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Netflix l\u1ea1i kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn v\u0103n ho\u00e1 tranh lu\u1eadn quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y, xu\u1ea5t ph\u00e1t t\u1eeb ch\u00ednh nh\u1eefng ng\u00e0y \u0111\u1ea7u.<\/p>\n

        D\u1eabu Reed l\u00e0 ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m h\u01a1n nh\u01b0ng Marc c\u0169ng c\u00f3 th\u00e2m ni\u00ean d\u00e0y d\u1eb7n trong ng\u00e0nh truy\u1ec1n th\u00f4ng n\u00ean m\u1ed7i bu\u1ed5i \u201cthuy\u1ebft tr\u00ecnh \u00fd t\u01b0\u1edfng trong khoang xe\u201d c\u1ee7a h\u1ecd lu\u00f4n di\u1ec5n ra theo c\u1ea3 hai chi\u1ec1u, ph\u1ea3n h\u1ed3i \u2013 ti\u1ebfp nh\u1eadn \u2013 tranh lu\u1eadn \u0111\u00e3 tr\u1edf th\u00e0nh th\u00f3i quen c\u1ee7a c\u1ea3 hai. Nh\u1eafc v\u1ec1 n\u00f3, Marc h\u1ed3i t\u01b0\u1edfng: \u201cCh\u00fang t\u00f4i cao gi\u1ecdng v\u00e0 k\u1ecbch li\u1ec7t, tranh lu\u1eadn nh\u01b0ng kh\u00f4ng c\u00e3i nhau. C\u1ea3 hai \u0111\u1ec1u mu\u1ed1n ch\u1ee9ng minh l\u00e0 m\u00ecnh thuy\u1ebft ph\u1ee5c h\u01a1n, r\u1eb1ng \u00fd t\u01b0\u1edfng n\u00e0y n\u00ean \u0111\u01b0\u1ee3c tri\u1ec3n khai ho\u1eb7c \u00fd t\u01b0\u1edfng n\u00e0y ch\u1ec9 n\u00ean \u1edf tr\u00ean gi\u1ea5y.\u201d<\/p>\n

        Theo m\u1ed9t g\u00f3c nh\u00ecn kh\u00e1ch quan, tranh lu\u1eadn th\u1eadm ch\u00ed c\u00f2n n\u00ean l\u00e0 t\u00f4n ch\u1ec9 t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o trong l\u00e0m vi\u1ec7c nh\u00f3m: m\u1ed9t g\u00f3c nh\u00ecn kh\u00e1c s\u1ebd lu\u00f4n b\u1ed5 sung \u0111\u1ec3 ho\u00e0n thi\u1ec7n h\u01a1n cho b\u1ee9c tranh to\u00e0n c\u1ea3nh, khi m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c nh\u1eafm t\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi th\u00ec ch\u00ednh s\u1ef1 \u0111a d\u1ea1ng t\u1eeb c\u00e1ch m\u00e0 n\u00f3 \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn c\u0169ng t\u1ea1o ra s\u1ef1 \u0111\u1ee7 \u0111\u1ea7y cho b\u1ea3n th\u00e2n ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a \u00fd t\u01b0\u1edfng. T\u1eeb b\u1ea3n ch\u1ea5t c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n, tranh lu\u1eadn c\u0169ng l\u00e0 qu\u00e1 tr\u00ecnh th\u00fac \u0111\u1ea9y m\u1ed7i c\u00e1 nh\u00e2n b\u1ed9c l\u1ed9 nh\u1eefng ph\u1ea9m ch\u1ea5t t\u1ed1t nh\u1ea5t c\u1ee7a m\u00ecnh, v\u00ec ai c\u0169ng mu\u1ed1n th\u1eafng. M\u00e0 sau c\u00f9ng, khi m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t ra \u0111\u1eddi s\u1ebd \u0111em v\u1ec1 chi\u1ebfn th\u1eafng cho t\u1ea5t c\u1ea3.<\/p>\n

        11. S\u1ef1 ki\u1ec3m tra th\u1ef1c ti\u1ec5n l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng v\u1edbi m\u1ed9t \u00fd t\u01b0\u1edfng<\/h3>\n

        Tr\u01b0\u1edbc khi l\u00e0 n\u1ec1n t\u1ea3ng streaming tr\u1ef1c ti\u1ebfp nh\u01b0 hi\u1ec7n nay, Netflix khi ra \u0111\u1eddi l\u00e0 n\u1ec1n t\u1ea3ng cho thu\u00ea DVD kh\u00f4ng th\u1eddi h\u1ea1n, kh\u00f4ng tr\u1ec5 ph\u1ea1t d\u1ef1a tr\u00ean c\u01a1 s\u1edf c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t l\u00e0 chi ph\u00ed v\u1eadn chuy\u1ec3n t\u1ed1i thi\u1ec3u ho\u00e1: ch\u1ec9 c\u1ea7n qua th\u01b0, DVD s\u1ebd l\u00e0 m\u00f3n qu\u00e0 m\u00e0 Netflix g\u1eedi \u0111\u1ebfn qua \u0111\u01b0\u1eddng b\u01b0u ph\u1ea9m \u0111\u1ebfn t\u1eadn c\u1eeda nh\u00e0 b\u1ea1n. Nh\u01b0ng li\u1ec7u g\u1eedi \u0111\u0129a qua th\u01b0 c\u00f3 ph\u1ea3i m\u1ed9t \u00fd t\u01b0\u1edfng kh\u1ea3 thi?<\/p>\n

        \u0110\u00e2y l\u00e0 c\u00e2u h\u1ecfi l\u1edbn trong nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp, ch\u1ec9 c\u00f3 m\u1ed9t c\u00e1ch \u0111\u1ec3 bi\u1ebft l\u00e0 ph\u1ea3i tr\u1ef1c ti\u1ebfp ki\u1ec3m tra. H\u1ecd \u0111\u00e3 th\u1eed g\u1eedi m\u1ed9t \u0111\u0129a DVD t\u1edbi b\u01b0u c\u1ef1c v\u00e0 v\u00f4 c\u00f9ng b\u1ea5t ng\u1edd khi nh\u1eadn \u0111\u01b0\u1ee3c chi\u1ebfc \u0111\u0129a nguy\u00ean c\u1ee7a m\u00ecnh v\u00e0o s\u00e1ng h\u00f4m sau, \u0111\u00e2y ch\u00ednh l\u00e0 d\u1ea5u hi\u1ec7u quan tr\u1ecdng \u0111\u1ec3 h\u1ecd bi\u1ebft r\u1eb1ng m\u00ecnh \u0111\u00e3 \u0111\u00fang v\u00e0 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u tri\u1ec3n khai.<\/p>\n

        Ch\u00fang ta lu\u00f4n c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y h\u1ee3p l\u00fd v\u1ec1 c\u00e1ch th\u1ee9c t\u01b0 duy, s\u1ef1 thuy\u1ebft ph\u1ee5c lu\u00f4n l\u00e0 \u0111i\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3m gi\u00e1c. Nh\u01b0ng c\u1ea3m gi\u00e1c th\u00ec kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ef1c ti\u1ec5n v\u00e0 ch\u00ednh nh\u1edd th\u1ef1c ti\u1ec5n m\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n. Quy t\u1eafc v\u1ec1 s\u1ef1 ki\u1ec3m tra n\u00e0y \u0111\u00fang v\u1edbi m\u1ecdi \u00fd t\u01b0\u1edfng qu\u00e1 kh\u1ee9 c\u1ee7a hai nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp Netflix khi h\u1ecd lu\u00f4n ki\u1ec3m tra k\u0129 l\u01b0\u1ee1ng, \u0111\u1ec3 xem v\u00e0 \u0111\u1ec3 bi\u1ebft kh\u00f4ng \u0111\u1ee7 nhu c\u1ea7u cho nh\u1eefng chi\u1ebfc m\u0169 b\u00f3ng ch\u00e0y thi\u1ebft k\u1ebf ri\u00eang hay ng\u01b0\u1eddi ta kh\u00f4ng c\u1ea7n d\u00f9ng d\u1ea7u g\u1ed9i qu\u00e1 nhi\u1ec1u \u0111\u1ec3 b\u1eaft \u0111\u1ea7u \u0111i v\u00e0o s\u1ea3n xu\u1ea5t m\u1eb7t h\u00e0ng n\u00e0y. \u0110\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi b\u1ed1i c\u1ea3nh x\u00e3 h\u1ed9i hi\u1ec7n \u0111\u1ea1i ng\u00e0y nay v\u1edbi s\u1ef1 x\u00ea d\u1ecbch v\u00e0 bi\u1ebfn \u0111\u1ed5i li\u00ean t\u1ee5c c\u00f9ng nh\u1eefng quy t\u1eafc l\u00fd thuy\u1ebft \u0111\u00e3 ng\u00e0y c\u00e0ng mai m\u1ed9t theo th\u1eddi gian, duy tr\u00ec s\u1ef1 ki\u1ec3m tra b\u1eaft bu\u1ed9c s\u1ebd lu\u00f4n l\u00e0 c\u00e1ch m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t ra \u0111\u1eddi.<\/p>\n","protected":false},"excerpt":{"rendered":"

        V\u1eady b\u00e0i h\u1ecdc th\u00e0nh c\u00f4ng c\u1ee7a Netflix l\u00e0 g\u00ec?\u00a0 C\u00f9ng t\u00ecm hi\u1ec3u l\u00fd do t\u1ea1i sao Netflix th\u00e0nh c\u00f4ng v\u00e0 c\u00e1c b\u00e0i h\u1ecdc r\u00fat ra qua b\u00e0i vi\u1ebft chia s\u1ebb sau. Netflix l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng \u0111\u00e1ng kinh ng\u1ea1c, t\u1eeb m\u1ed9t d\u1ecbch v\u1ee5 nh\u1ecf b\u00e9 th\u00e0nh m\u1ed9t \u0111\u1ebf ch\u1ebf truy\u1ec1n h\u00ecnh […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,210],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5181"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5181"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5181\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}