{"id":5184,"date":"2023-11-30T02:26:59","date_gmt":"2023-11-30T02:26:59","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5184"},"modified":"2023-12-21T11:01:22","modified_gmt":"2023-12-21T04:01:22","slug":"bi-quyet-de-khach-mua-hang-tu-cac-tap-doan-hang-dau-gioi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/bi-quyet-de-khach-mua-hang-tu-cac-tap-doan-hang-dau-gioi.html","title":{"rendered":"B\u00ed quy\u1ebft \u0111\u1ec3 kh\u00e1ch mua h\u00e0ng t\u1eeb c\u00e1c t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi"},"content":{"rendered":"

Nhi\u1ec7m v\u1ee5 ch\u00fang ta kh\u00f4ng ph\u1ea3i l\u00e0 l\u00e0m cho kh\u00e1ch h\u00e0ng \u201cth\u00edch<\/strong>\u201d hay c\u1ea3m th\u1ea5y \u201cg\u1eafn k\u1ebft<\/strong>\u201d, \u0111\u01a1n gi\u1ea3n l\u00e0 xu\u1ea5t hi\u1ec7n trong \u0111\u1ea7u h\u1ecd \u0111\u00fang l\u00fac v\u00e0 th\u01b0\u1eddng xuy\u00ean, b\u1eb1ng qu\u1ea3ng c\u00e1o hay b\u1eb1ng nh\u1eefng h\u00ecnh th\u1ee9c kh\u00e1c.<\/p>\n

\u201cAmazon dash button<\/strong>\u201d l\u00e0 m\u1ed9t ph\u00e1t minh m\u1edbi c\u1ee7a Amazon. Ngay khi ch\u00fang ta g\u1ea7n h\u1ebft nh\u1eefng m\u1eb7t h\u00e0ng thi\u1ebft y\u1ebfu trong nh\u00e0, ch\u1ec9 c\u1ea7n \u1ea5n n\u00fat v\u00e0 Amazon s\u1ebd t\u1ef1 \u0111\u1ed9ng mang \u0111\u1ebfn cho ch\u00fang ta. Mua h\u00e0ng, nh\u1ea5t l\u00e0 h\u00e0ng ti\u00eau d\u00f9ng nhanh l\u00e0 vi\u1ec7c l\u00e0m theo th\u00f3i quen, \u00edt suy ngh\u0129, ai c\u0169ng mu\u1ed1n cho n\u00f3 nhanh ti\u1ec7n.<\/p>\n

\u0110a s\u1ed1 ch\u00fang ta mua h\u00e0ng v\u00ec ch\u00fang ta c\u00f3 th\u00f3i quen v\u00e0 nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, h\u00e0ng h\u00f3a \u0111\u00f3 trong t\u00ecnh hu\u1ed1ng mua h\u00e0ng c\u1ee5 th\u1ec3 ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u00fang ta y\u00eau th\u00edch, g\u1eafn k\u1ebft th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/p>\n

Nielsen, c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u0111\u00e3 x\u00e1c nh\u1eadn\u00a0\u201cSHOPPERS DON\u2019T ENGAGE \u2013 THEY JUST BUY<\/strong>\u201d. (T\u1ea1m d\u1ecbch:\u00a0Kh\u00e1ch h\u00e0ng kh\u00f4ng g\u1eafn k\u1ebft \u2013 h\u1ecd ch\u1ec9 mua s\u1ea3n ph\u1ea9m<\/strong>).<\/p>\n

\u201cCu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u1ea7y nh\u1eefng m\u1ed1i quan h\u1ec7 \u2013 v\u1ee3 ch\u1ed3ng, con c\u00e1i v\u00e0 nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kh\u00e1c, v\u00e0 h\u1ea7u h\u1ebft \u0111\u1ec1u \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng c\u00f3 th\u1eddi gian hay n\u0103ng l\u01b0\u1ee3ng \u0111\u1ec3 g\u1eafn k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u theo m\u1ed9t c\u00e1ch \u00fd ngh\u0129a n\u00e0o \u0111\u00f3\u201d.<\/p>\n

Cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta \u0111\u00e3 c\u00f3 qu\u00e1 nhi\u1ec1u th\u1ee9 ph\u1ea3i lo l\u1eafng v\u00e0 ghi nh\u1edb. V\u00e0 do \u0111\u00f3, ch\u00fang ta kh\u00f4ng nh\u1edb nhi\u1ec1u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Ch\u00fang ta ch\u1ec9 nh\u1edb \u0111\u1ebfn n\u00f3 khi ch\u00fang ta c\u1ea7n, \u0111\u00fang l\u00fac ch\u00fang ta v\u1eeba h\u1ebft h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u m\u1ed7i ng\u00e0y c\u1ed1 g\u1eafng post nh\u1eefng status d\u1ea1ng \u201cc\u1ea3 nh\u00e0 \u01a1i, ad v\u1eeba m\u1edbi\u2026\u201d v\u00e0 r\u1ed3i ch\u1eb3ng ai bu\u1ed3n quan t\u00e2m. N\u1ebfu c\u00f3 th\u00ec c\u0169ng ch\u1ec9 l\u00e0 \u201cng\u01b0\u1eddi nh\u00e0\u201d ho\u1eb7c ph\u1ea7n l\u1edbn nh\u1eefng con ng\u01b0\u1eddi kh\u00f4ng c\u00f3 vi\u1ec7c g\u00ec l\u00e0m.<\/p>\n

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N\u00ean nh\u1edb, nhi\u1ec7m v\u1ee5 ch\u00fang ta kh\u00f4ng l\u00e0m cho kh\u00e1ch h\u00e0ng \u201cth\u00edch\u201d hay c\u1ea3m th\u1ea5y \u201cg\u1eafn k\u1ebft\u201d, \u0111\u01a1n gi\u1ea3n l\u00e0 xu\u1ea5t hi\u1ec7n trong \u0111\u1ea7u h\u1ecd \u0111\u00fang l\u00fac v\u00e0 th\u01b0\u1eddng xuy\u00ean.<\/p>\n

V\u00e0 \u0111\u1ec3 xu\u1ea5t hi\u1ec7n th\u01b0\u1eddng xuy\u00ean, \u201cb\u1ed3i \u0111\u1eafp\u201d b\u1ed9 nh\u1edb kh\u00e1ch h\u00e0ng l\u00e0 vi\u1ec7c c\u1ea7n ph\u1ea3i l\u00e0m. Theo Neilsen, m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 m\u1ed9t \u201cgi\u00e1 tr\u1ecb h\u1ea5p d\u1eabn kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong>\u201d. V\u00ed d\u1ee5 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a s\u1eefa TH l\u00e0 \u201cth\u1eadt s\u1ef1 thi\u00ean nhi\u00ean\u201d.<\/p>\n

Sau \u0111\u00f3 l\u00e0 \u201cT\u1eadp trung v\u00e0o c\u1ea3 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1ch tri\u1ec3n khai vi\u1ec7c ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u, c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t<\/strong>\u201d. C\u00e1ch m\u00e0 CocaCola xu\u1ea5t hi\u1ec7n trong \u0111\u1ea7u ch\u00fang ta theo c\u00e1ch n\u00e0y. H\u1ecd c\u00f3 m\u1eb7t \u1edf kh\u1eafp n\u01a1i, n\u00f3i \u0111\u1ee7 c\u00e1c ch\u1ee7 \u0111\u1ec1: \u201cn\u1ea1p l\u1ea1i h\u1ee9ng kh\u1edfi\u201d, \u201c\u0103n c\u01a1m nh\u00e0\u201d, \u201cngh\u1ec9 gi\u1ea3i lao\u201d, \u201c\u0103n c\u01a1m ti\u1ec7m\u201d\u2026 v\u1edbi m\u1ed9t c\u00e1ch th\u1ec3 hi\u1ec7n \u0111\u1ed3ng nh\u1ea5t.<\/p>\n

Ti\u1ebfp \u0111\u1ebfn l\u00e0 \u201cTi\u1ebfp c\u1eadn t\u1ed1i \u0111a<\/strong>\u201d \u2013 mang th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi c\u00e0ng t\u1ed1t. \u0110\u1ebfn \u0111\u00e2y, ch\u00ednh qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh t\u1ecf ra l\u00e0 k\u00eanh hi\u1ec7u qu\u1ea3 nh\u1ea5t khi n\u00f3 c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ebfn \u0111\u1ea1i \u0111a s\u1ed1 kh\u00e1ch h\u00e0ng.<\/p>\n

V\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 \u201cXu\u1ea5t hi\u1ec7n li\u00ean t\u1ee5c tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng<\/strong>\u201d. Xa m\u1eb7t th\u00ec c\u00e1ch l\u00f2ng, do \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i xu\u1ea5t hi\u1ec7n li\u00ean t\u1ee5c trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Ph\u00e2n ph\u1ed1i li\u00ean t\u1ee5c. Duy tr\u00ec qu\u1ea3ng c\u00e1o. N\u1ebfu kh\u00f4ng c\u00f3 g\u00ec \u0111\u1ec3 n\u00f3i th\u00ec c\u0169ng ph\u1ea3i r\u00e1ng ki\u1ebfm c\u00e1i g\u00ec \u0111\u00f3 \u201cm\u1edbi m\u1edbi\u201d, n\u1ebfu kh\u00f4ng kh\u00e1ch h\u00e0ng s\u1ebd qu\u00ean b\u1ea1n.<\/p>\n

\u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 nh\u1eefng nguy\u00ean l\u00fd c\u01a1 b\u1ea3n m\u00e0 Bryon Sharp n\u00f3i cho ta bi\u1ebft trong cu\u1ed1n \u201cHow brands grow\u201d (Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n th\u1ebf n\u00e0o) m\u00e0 t\u00f4i \u0111\u00e3 t\u1eebng \u0111\u1ec1 c\u1eadp.<\/p>\n

\u201cH\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean vi\u1ec7c \u201csuy ngh\u0129 nhanh<\/strong>\u201d. N\u00e3o c\u1ee7a ch\u00fang ta m\u1eb7c \u0111\u1ecbnh v\u1ec1 m\u1ed9t quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng v\u00e0 ti\u1ec1m th\u1ee9c. V\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a ch\u00fang ta d\u1ef1a tr\u00ean s\u1ed1 l\u1ea7n l\u01b0u l\u1ea1i trong b\u1ed9 nh\u1edb m\u00e0 nh\u00e3n h\u00e0ng \u0111\u00e3 t\u1ea1o ra, nh\u1edd v\u00e0o vi\u1ec7c qu\u1ea3ng c\u00e1o v\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng kh\u00e1c\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nhi\u1ec7m v\u1ee5 ch\u00fang ta kh\u00f4ng ph\u1ea3i l\u00e0 l\u00e0m cho kh\u00e1ch h\u00e0ng \u201cth\u00edch\u201d hay c\u1ea3m th\u1ea5y \u201cg\u1eafn k\u1ebft\u201d, \u0111\u01a1n gi\u1ea3n l\u00e0 xu\u1ea5t hi\u1ec7n trong \u0111\u1ea7u h\u1ecd \u0111\u00fang l\u00fac v\u00e0 th\u01b0\u1eddng xuy\u00ean, b\u1eb1ng qu\u1ea3ng c\u00e1o hay b\u1eb1ng nh\u1eefng h\u00ecnh th\u1ee9c kh\u00e1c. \u201cAmazon dash button\u201d l\u00e0 m\u1ed9t ph\u00e1t minh m\u1edbi c\u1ee7a Amazon. Ngay khi ch\u00fang ta g\u1ea7n h\u1ebft […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,210],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5184"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5184"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5184\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}