{"id":51864,"date":"2023-12-20T01:37:38","date_gmt":"2023-12-19T18:37:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tai-sao-can-phai-phan-loai-khach-hang-co-bao-nhieu-loai-khach-hang.html"},"modified":"2023-12-20T01:37:38","modified_gmt":"2023-12-19T18:37:38","slug":"tai-sao-can-phai-phan-loai-khach-hang-co-bao-nhieu-loai-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tai-sao-can-phai-phan-loai-khach-hang-co-bao-nhieu-loai-khach-hang.html","title":{"rendered":"T\u1ea1i sao c\u1ea7n ph\u1ea3i ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng? C\u00f3 bao nhi\u00eau lo\u1ea1i kh\u00e1ch h\u00e0ng?"},"content":{"rendered":"
\n

Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng vi\u1ec7c r\u1ea5t quan tr\u1ecdng tr\u01b0\u1edbc v\u00e0 trong khi tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh. Do \u0111\u00f3, b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd cung c\u1ea5p cho b\u1ea1n nh\u1eefng th\u00f4ng tin v\u1ec1: Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? L\u00fd do v\u00e0 c\u00e1ch ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3.<\/strong><\/p>\n

Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?\u00a0<\/b><\/h2>\n

Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u00e2n chia th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau, m\u1ed7i m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ecf s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i d\u1ef1a theo m\u1ed9t ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 ho\u1eb7c m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng n\u00e0o \u0111\u00f3.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng d\u1ef1a theo ti\u00eau ch\u00ed v\u1ec1 nhu c\u1ea7u, s\u1edf th\u00edch, t\u00e2m l\u00fd, h\u00e0nh vi,\u2026<\/span><\/p>\n

\"Ph\u00e2n<\/p>\n

Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/p>\n<\/div>\n

T\u1ea1i sao c\u1ea7n ph\u1ea3i ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng?<\/b><\/h2>\n

Kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 nh\u00e2n t\u1ed1 c\u1ed1t l\u00f5i g\u00f3p ph\u1ea7n h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t doanh nghi\u1ec7p. Do \u0111\u00f3, nghi\u00ean c\u1ee9u \u0111\u1ec3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft gi\u00fap:<\/span><\/p>\n

    \n
  • X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u00e0 c\u1ee5 th\u1ec3 h\u00f3a \u0111\u1ecba \u0111i\u1ec3m, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng.<\/span><\/li>\n
  • S\u1eed d\u1ee5ng t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n t\u00e0i nguy\u00ean doanh nghi\u1ec7p cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn d\u1ecbch v\u1edbi t\u1eebng lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau.\u00a0<\/span><\/li>\n
  • X\u00e1c \u0111\u1ecbnh \u0111\u00fang h\u01b0\u1edbng \u0111i, ti\u1ebfp c\u1eadn \u0111\u00fang m\u1ee5c ti\u00eau, gi\u1ea3m thi\u1ec3u nh\u1eefng sai l\u1ea7m, r\u1ee7i ro trong kinh doanh.<\/span><\/li>\n
  • Vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/li>\n
  • Cu\u1ed1i c\u00f9ng, vi\u1ec7c ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u h\u1eefu \u00edch gi\u00fap gia t\u0103ng t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n h\u00e0ng, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, c\u1ea3i thi\u1ec7n doanh thu,\u2026<\/span><\/li>\n<\/ul>\n

    C\u00f3 bao nhi\u00eau lo\u1ea1i kh\u00e1ch h\u00e0ng?<\/b><\/h2>\n

    Qu\u00e1 tr\u00ecnh ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c ch\u1ecdn l\u1ef1a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 thu h\u1eb9p ph\u1ea1m vi l\u1ef1a ch\u1ecdn t\u1ec7p kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p. B\u1edfi, \u1edf m\u1ed7i ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau s\u1ebd c\u00f3 nh\u1eefng ch\u00ednh s\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y ch\u00ednh l\u00e0 4 lo\u1ea1i kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft tr\u01b0\u1edbc khi ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed:<\/span><\/p>\n

    \"C\u00f3<\/p>\n

    C\u00f3 bao nhi\u00eau lo\u1ea1i kh\u00e1ch h\u00e0ng?<\/p>\n<\/div>\n

    Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u00a0<\/b><\/h3>\n

    Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i ho\u1eb7c trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/p>\n

    \u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 s\u1ef1 li\u00ean k\u1ebft v\u00e0 c\u00f3 th\u1ec3 chuy\u1ec3n h\u00f3a tr\u1edf th\u00e0nh 1 trong 3 nh\u00f3m kh\u00e1ch h\u00e0ng sau: kh\u00e1ch h\u00e0ng trung th\u00e0nh, kh\u00e1ch h\u00e0ng v\u00e3ng lai, kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c. B\u1edfi, n\u1ebfu c\u00e1ch ti\u1ebfp c\u1eadn t\u1eeb ph\u00eda doanh nghi\u1ec7p qu\u00e1 h\u1ea5p d\u1eabn, \u0111\u00fang insight, \u0111\u00fang nhu c\u1ea7u c\u1ee7a h\u1ecd th\u00ec kh\u1ea3 n\u0103ng r\u1ea5t cao h\u1ecd s\u1ebd ch\u1ed1t \u0111\u01a1n h\u00e0ng nhanh ch\u00f3ng. Th\u00eam v\u00e0o \u0111\u00f3, khi h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 h\u00e0i l\u00f2ng nh\u1ea5t \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng ti\u1ebfp, l\u00fac n\u00e0y h\u1ecd s\u1ebd chuy\u1ec3n ti\u1ebfp tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

    Nh\u01b0ng ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu c\u1ea3 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ec1u kh\u00f4ng t\u1ed1t, kh\u1ea3 n\u0103ng cao h\u1ecd s\u1ebd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng v\u00e3ng lai ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c. Do \u0111\u00f3, vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c ch\u1ec9n chu v\u00e0 c\u00e2n nh\u1eafc th\u1eadt k\u0129 c\u00e0ng tr\u01b0\u1edbc khi tri\u1ec3n khai.\u00a0<\/span><\/p>\n

    Kh\u00e1ch h\u00e0ng trung th\u00e0nh\u00a0<\/b><\/h3>\n

    \u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn to\u00e0n b\u1ed9 doanh thu c\u1ee7a doanh nghi\u1ec7p. B\u1edfi tr\u01b0\u1edbc khi tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a b\u1ea1n, h\u1ecd \u0111\u00e3 c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 kh\u00e1c nhau v\u00e0 ch\u1ec9 khi h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 h\u00e0i l\u00f2ng nh\u1ea5t \u0111\u1ecbnh th\u00ec h\u1ecd m\u1edbi d\u1eebng l\u1ea1i v\u00e0 quy\u1ebft \u0111\u1ecbnh s\u1ebd g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi m\u1ed9t doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

    Do \u0111\u00f3, khi \u0111\u00e3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh, h\u1ecd s\u1ebd lu\u00f4n tin t\u01b0\u1edfng v\u00e0 y\u00eau th\u00edch c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, h\u1ecd s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u00f3 v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec3 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. Th\u1eadm ch\u00ed, h\u1ecd s\u1eb5n s\u00e0ng l\u00ean ti\u1ebfng \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u khi b\u1ecb c\u00f4ng k\u00edch ho\u1eb7c c\u00f3 nh\u1eefng th\u00f4ng tin sai l\u1ec7ch v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5.<\/span><\/p>\n

    Ngo\u00e0i ra, vi\u1ec7c gi\u1eef ch\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh s\u1ebd d\u1ec5 d\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed g\u1ea5p 6-7 l\u1ea7n, t\u0103ng tr\u01b0\u1edfng doanh thu g\u1ea5p 10 l\u1ea7n \u2013 h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c doanh nghi\u1ec7p lu\u00f4n c\u00f3 nh\u1eefng ch\u00ednh s\u00e1ch, \u01b0u \u0111\u00e3i \u0111\u1ec3 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng trung th\u00e0nh.\u00a0<\/span><\/p>\n

    \"Kh\u00e1ch<\/p>\n

    Kh\u00e1ch h\u00e0ng trung th\u00e0nh g\u1eafn li\u1ec1n v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

    Kh\u00e1ch h\u00e0ng v\u00e3ng lai\u00a0<\/b><\/h3>\n

    \u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng theo c\u1ea3m t\u00ednh, h\u1ecd c\u00f3 th\u1ec3 th\u00edch \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m \u1edf nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau. \u0110\u1eb7c bi\u1ec7t h\u1ecd r\u1ea5t quan t\u00e2m \u0111\u1ebfn gi\u00e1 c\u1ea3, h\u1ecd th\u00edch nh\u1eefng \u01b0u \u0111\u00e3i h\u01a1n l\u00e0 vi\u1ec7c g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

    Nh\u01b0ng v\u1eabn c\u00f3 kh\u1ea3 n\u0103ng khi b\u1ea1n t\u00e1c \u0111\u1ed9ng m\u1ed9t y\u1ebfu t\u1ed1 n\u00e0o \u0111\u00f3 tr\u00fang v\u00e0o insight c\u1ee7a h\u1ecd, h\u1ecd s\u1ebd nh\u1edb \u0111\u1ebfn b\u1ea1n v\u00e0 s\u1ebd quay l\u1ea1i khi h\u1ecd c\u00f3 nhu c\u1ea7u mua m\u1ed9t s\u1ea3n ph\u1ea9m. D\u1ea7n d\u1ea7n n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 h\u00ecnh th\u00e0nh \u0111\u01b0\u1ee3c th\u00f3i quen mua s\u1eafm c\u1ee7a h\u1ecd, h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng h\u01a1n \u0111\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    Kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c\u00a0<\/b><\/h3>\n

    \u0110\u00e2y l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng r\u1eddi b\u1ecf doanh nghi\u1ec7p khi h\u1ecd c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ec7 h\u1ea1i ho\u1eb7c kh\u00f4ng h\u00e0i l\u00f2ng v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3.<\/span><\/p>\n

    Tuy nhi\u00ean, v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0y b\u1ea1n n\u00ean quan t\u00e2m v\u00e0 ch\u00fa \u00fd \u0111\u1ebfn h\u1ecd nhi\u1ec1u h\u01a1n, b\u1edfi n\u1ebfu s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c t\u0103ng l\u00ean \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p \u0111ang \u0111i xu\u1ed1ng ho\u1eb7c r\u1ea5t c\u00f3 th\u1ec3 l\u00e0 ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng hi\u1ec7u qu\u1ea3. Ch\u00ednh t\u1eeb nh\u1eefng ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c \u0111\u00f3, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c doanh nghi\u1ec7p c\u1ea7n c\u1ea3i thi\u1ec7n th\u00eam nh\u1eefng g\u00ec v\u00e0 l\u00e0m sao \u0111\u1ec3 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c tr\u1edf n\u00ean \u00edt \u0111i \u2013 \u0111i\u1ec1u n\u00e0y c\u0169ng s\u1ebd ph\u1ea3n \u00e1nh m\u1ed9t ph\u1ea7n hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u00e0 b\u1ea1n \u0111ang tri\u1ec3n khai.<\/span><\/p>\n

    Do \u0111\u00f3, b\u1ea1n c\u1ea7n ch\u00fa \u00fd gi\u1ea3i quy\u1ebft, l\u00e0m h\u00f2a v\u1edbi kh\u00e1ch h\u00e0ng c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t trong kh\u1ea3 n\u0103ng c\u00f3 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p. V\u00ec kh\u00e1ch h\u00e0ng n\u00e0y khi h\u00e0i l\u00f2ng, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng im l\u1eb7ng h\u01a1n. Nh\u01b0ng ng\u01b0\u1ee3c l\u1ea1i, khi h\u1ecd kh\u00f4ng h\u00e0i l\u00f2ng, h\u1ecd th\u01b0\u1eddng chia s\u1ebb \u0111i\u1ec1u \u0111\u00f3 r\u1ea5t nhanh, \u0111\u1ec3 l\u1ea1i nh\u1eefng \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u0169ng s\u1ebd \u1ea3nh h\u01b0\u1edfng \u00edt nhi\u1ec1u \u0111\u1ed1i v\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 x\u00e2y d\u1ef1ng tr\u01b0\u1edbc \u0111\u00f3.\u00a0<\/span><\/p>\n

    5 C\u00e1ch ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn\u00a0<\/b><\/h2>\n

    Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ecdn ra m\u1ed9t s\u1ed1 ti\u00eau ch\u00ed nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap doanh nghi\u1ec7p b\u00e1m s\u00e1t \u0111\u01b0\u1ee3c m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ngu\u1ed3n t\u00e0i nguy\u00ean \u0111\u1ec3 tri\u1ec3n khai c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 ti\u00eau ch\u00ed ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u1ec3 \u00e1p d\u1ee5ng cho ph\u00f9 h\u1ee3p:<\/span><\/p>\n

    Ph\u00e2n lo\u1ea1i theo nh\u00e2n kh\u1ea9u h\u1ecdc\u00a0<\/b><\/h3>\n

    V\u1edbi ti\u00eau ch\u00ed n\u00e0y, b\u1ea1n s\u1ebd ph\u1ea3i li\u1ec7t k\u00ea ra t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng nh\u01b0 l\u00e0:<\/span><\/p>\n

      \n
    • Gi\u1edbi t\u00ednh v\u00e0 tu\u1ed5i t\u00e1c\u00a0<\/span><\/li>\n
    • Ngh\u1ec1 nghi\u1ec7p v\u00e0 kinh nghi\u1ec7m<\/span><\/li>\n
    • Thu nh\u1eadp b\u00ecnh qu\u00e2n<\/span><\/li>\n
    • T\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n<\/span><\/li>\n
    • D\u00e2n t\u1ed9c v\u00e0 t\u00f4n gi\u00e1o<\/span><\/li>\n
    • \u2026\u2026<\/li>\n<\/ul>\n
      \"Ph\u00e2n<\/p>\n

      Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo nh\u00e2n kh\u1ea9u h\u1ecdc<\/p>\n<\/div>\n

      Ph\u00e2n lo\u1ea1i theo t\u00e2m l\u00fd mua h\u00e0ng\u00a0<\/b><\/h3>\n

      V\u1edbi ti\u00eau ch\u00ed ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo t\u00e2m l\u00fd mua h\u00e0ng, b\u1ea1n c\u1ea7n li\u1ec7t k\u00ea v\u00e0 tr\u1ea3 l\u1eddi c\u00e1c y\u1ebfu t\u1ed1 sau:<\/span><\/p>\n

        \n
      • L\u1ed1i s\u1ed1ng c\u1ed5 \u0111i\u1ec3n hay hi\u1ec7n \u0111\u1ea1i?<\/span><\/li>\n
      • T\u00ednh c\u00e1ch, c\u00e1ch suy ngh\u0129 nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n
      • Trong c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd quan t\u00e2m \u0111\u1ebfn m\u1eb7t h\u00e0ng n\u00e0o nh\u1ea5t?\u00a0<\/span><\/li>\n
      • T\u00e2m l\u00fd mua h\u00e0ng h\u01b0\u1edbng n\u1ed9i hay h\u01b0\u1edbng ngo\u1ea1i?\u00a0<\/span><\/li>\n
      • C\u00f3 mu\u1ed1n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c t\u01b0 v\u1ea5n hay kh\u00f4ng?<\/span><\/li>\n
      • C\u00f3 mua h\u00e0ng theo c\u1ea3m t\u00ednh ho\u1eb7c s\u1edf th\u00edch hay kh\u00f4ng?<\/span><\/li>\n
      • \u2026\u2026<\/span><\/li>\n<\/ul>\n

        Ph\u00e2n lo\u1ea1i theo h\u00e0nh vi mua h\u00e0ng<\/b><\/h3>\n

        D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi g\u1ee3i \u00fd khi ph\u00e2n lo\u1ea1i nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y:<\/span><\/p>\n

          \n
        • H\u1ecd s\u1ebd mua s\u1eafm online hay offline?<\/span><\/li>\n
        • H\u1ecd c\u00f3 b\u1ecb t\u00e1c \u0111\u1ed9ng hay \u1ea3nh h\u01b0\u1edfng vi\u1ec7c mua h\u00e0ng t\u1eeb m\u1ed9t y\u1ebfu t\u1ed1 n\u00e0o hay kh\u00f4ng?<\/span><\/li>\n
        • H\u1ecd c\u00f3 y\u00eau th\u00edch gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u00e3i kh\u00f4ng?<\/span><\/li>\n
        • H\u1ecd s\u1ebd \u0111\u1eafn \u0111o hay quy\u1ebft \u0111\u1ecbnh ch\u1edbp nho\u00e1ng trong vi\u1ec7c mua h\u00e0ng?<\/span><\/li>\n
        • Th\u1eddi gian h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng s\u1ebd trong bao l\u00e2u?<\/span><\/li>\n
        • Mua h\u00e0ng theo s\u1edf th\u00edch hay nhu c\u1ea7u?\u00a0<\/span><\/li>\n
        • C\u00f3 quay tr\u1edf l\u1ea1i mua s\u1eafm n\u1ebfu h\u00e0i l\u00f2ng hay kh\u00f4ng?<\/span><\/li>\n
        • \u2026..<\/span><\/li>\n<\/ul>\n

          Ph\u00e2n lo\u1ea1i theo kh\u1ea3 n\u0103ng mua h\u00e0ng<\/b><\/h3>\n

          \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch ph\u00e2n lo\u1ea1i gi\u00fap b\u1ea1n c\u00e2n nh\u1eafc khi \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m hay c\u00f3 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i nh\u1ecf trong gi\u00e1 b\u00e1n ch\u00ednh th\u1ee9c:<\/span><\/p>\n

            \n
          • S\u1ed1 ti\u1ec1n kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ec3 chi tr\u1ea3 cho m\u1ed9t s\u1ea3n ph\u1ea9m?<\/span><\/li>\n
          • C\u00f3 s\u1eb5n s\u00e0ng b\u1ecf ra s\u1ed1 ti\u1ec1n l\u1edbn \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m h\u1ecd y\u00eau th\u00edch hay kh\u00f4ng?<\/span><\/li>\n
          • Kh\u00e1ch h\u00e0ng s\u1ebd mua v\u1edbi s\u1ed1 l\u01b0\u1ee3ng nhi\u1ec1u hay \u00edt? Th\u00edch gi\u00e1 s\u1ec9 hay l\u1ebb?\u00a0<\/span><\/li>\n
          • \u2026..<\/span><\/li>\n<\/ul>\n

            Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo \u0111\u1ecba l\u00fd\u00a0<\/b><\/h3>\n

            Hi\u1ec7n nay, xu h\u01b0\u1edbng mua h\u00e0ng online gia t\u0103ng nhanh ch\u00f3ng. Do \u0111\u00f3, khi ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo \u0111\u1ecba l\u00fd, b\u1ea1n c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn y\u1ebfu t\u1ed1 n\u00e0y:<\/span><\/p>\n

              \n
            • S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1edf nh\u1eefng khu v\u1ef1c n\u00e0o? N\u01a1i m\u00e0 h\u1ecd s\u1ebd t\u1eadp trung \u0111\u00f4ng nh\u1ea5t?<\/span><\/li>\n
            • V\u1edbi mua h\u00e0ng online, kh\u00e1ch h\u00e0ng s\u1ebd b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi nh\u1eefng y\u1ebfu t\u1ed1\u00a0 n\u00e0o?\u00a0<\/span><\/li>\n
            • V\u1edbi mua h\u00e0ng offline, b\u1ea1n s\u1ebd c\u1ea7n s\u1eed d\u1ee5ng nh\u1eefng ngu\u1ed3n t\u00e0i nguy\u00ean n\u00e0o?<\/span><\/li>\n
            • \u2026..<\/span><\/li>\n<\/ul>\n

              D\u1ef1a theo c\u00e1c ti\u00eau ch\u00ed nh\u01b0 tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p 4 lo\u1ea1i kh\u00e1ch h\u00e0ng: kh\u00e1ch h\u00e0ng trung th\u00e0nh, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, kh\u00e1ch h\u00e0ng v\u00e3ng lai, kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c \u0111\u1ec3 ph\u00e2n t\u00edch cho ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng chi\u1ebfn l\u01b0\u1ee3c. V\u00ed d\u1ee5:\u00a0<\/span><\/p>\n

                \n
              • Kh\u00e1ch \u1edf v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd g\u1ea7n c\u1eeda h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch ti\u1ec1m n\u0103ng v\u00ec h\u1ecd th\u01b0\u1eddng xuy\u00ean \u0111i qua v\u00e0 nh\u00ecn th\u1ea5y c\u1eeda h\u00e0ng th\u01b0\u1eddng xuy\u00ean nh\u1ea5t.<\/span><\/li>\n
              • Kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng mua h\u00e0ng 2-3 l\u1ea7n tr\u1edf l\u00ean c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh. Do \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y m\u1ed9t v\u00e0i t\u00e1c \u0111\u1ed9ng \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u01b0: c\u1ea5p th\u1ebb kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u1edbi nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh referral hay affiliate marketing d\u00e0nh ri\u00eang cho nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y,\u00a0<\/span><\/li>\n<\/ul>\n

                T\u00f3m l\u1ea1i, vi\u1ec7c ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng<\/strong> d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed c\u0169ng s\u1ebd c\u00f2n ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o m\u00f4 h\u00ecnh kinh doanh, s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3,\u2026 Do \u0111\u00f3, kh\u00f4ng c\u00f3 m\u1ed9t quy chu\u1ea9n c\u1ee5 th\u1ec3 n\u00e0o cho vi\u1ec7c ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng, b\u1edfi kh\u00e1ch h\u00e0ng lu\u00f4n lu\u00f4n thay \u0111\u1ed5i v\u00e0 doanh nghi\u1ec7p c\u0169ng v\u1eady. Hy v\u1ecdng b\u00e0i vi\u1ebft s\u1ebd gi\u00fap \u00edch \u0111\u01b0\u1ee3c cho b\u1ea1n.\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng vi\u1ec7c r\u1ea5t quan tr\u1ecdng tr\u01b0\u1edbc v\u00e0 trong khi tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh. Do \u0111\u00f3, b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd cung c\u1ea5p cho b\u1ea1n nh\u1eefng th\u00f4ng tin v\u1ec1: Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? L\u00fd do v\u00e0 c\u00e1ch ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3.<\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51864"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51864"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51864\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}