{"id":5187,"date":"2023-11-30T03:24:51","date_gmt":"2023-11-30T03:24:51","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5187"},"modified":"2023-11-29T06:48:43","modified_gmt":"2023-11-29T06:48:43","slug":"nhung-quyet-dinh-chien-luoc-tao-nen-ky-tich-samsung","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhung-quyet-dinh-chien-luoc-tao-nen-ky-tich-samsung.html","title":{"rendered":"Nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o n\u00ean \u201cK\u1ef3 t\u00edch Samsung\u201d"},"content":{"rendered":"

Ch\u1ee7 t\u1ecbch Lee Kun Hee \u0111\u00e3 c\u00f3 nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o n\u00ean \u201cK\u1ef3 t\u00edch Samsung\u201d. L\u00e0m th\u1ebf n\u00e0o CEO Lee Kun Hee v\u1ef1c d\u1eady \u0111\u01b0\u1ee3c c\u1ea3 m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111ang trong t\u00ecnh h\u00ecnh kh\u00f3 kh\u0103n, m\u00e2u thu\u1eabn n\u1ed9i b\u1ed9 l\u1ee5c \u0111\u1ee5c v\u00e0 v\u01b0\u01a1n l\u00ean th\u00e0nh \u201cK\u1ef3 t\u00edch Samsung\u201d? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u1ed9t doanh nghi\u1ec7p sinh sau \u0111\u1ebb mu\u1ed9n l\u1ea1i c\u00f3 th\u1ec3 v\u01b0\u1ee3t m\u1eb7t \u0111\u01b0\u1ee3c Nh\u1eadt B\u1ea3n ngay tr\u00ean nh\u1eefng th\u1ecb tr\u01b0\u1eddng v\u1ed1n thu\u1ed9c v\u1ec1 ng\u01b0\u1eddi Nh\u1eadt? T\u1ea5t c\u1ea3 n\u1eb1m \u1edf nh\u1eefng l\u1ef1a ch\u1ecdn th\u00f4ng minh, s\u00e1ng su\u1ed1t c\u1ee7a v\u1ecb CEO n\u00e0y.<\/p>\n

V\u1eady nh\u1ef1ng l\u1ef1a ch\u1ecdn \u1ea5y l\u00e0 g\u00ec?<\/p>\n

Ch\u1ee7 t\u1ecbch Lee Kun Hee v\u00e0 nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o n\u00ean \u201cK\u1ef3 t\u00edch Samsung\u201d<\/h2>\n

\"Ch\u1ee7<\/p>\n

Ch\u1ee7 t\u1ecbch Lee Kun Hee v\u00e0 nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o n\u00ean \u201cK\u1ef3 t\u00edch Samsung\u201d<\/em><\/p>\n

L\u1ef1a ch\u1ecdn ph\u00e1t tri\u1ec3n trong l\u0129nh v\u1ef1c b\u00e1n d\u1eabn<\/h3>\n

Trong cu\u1ed1n s\u00e1ch \u201cQu\u1ea3n tr\u1ecb k\u1ebft qu\u1ea3\u201d c\u1ee7a Peter Drucker, t\u00e1c gi\u1ea3 k\u1ebft lu\u1eadn: th\u00e0nh qu\u1ea3 m\u00e0 Lee Kun Hee c\u1ed1ng hi\u1ebfn cho Samsung kh\u00f4ng ph\u1ea3i l\u00e0 gi\u00fap t\u1eadp \u0111o\u00e0n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 tr\u01b0\u1edbc m\u1eaft m\u00e0 \u00f4ng \u0111\u00e3 t\u00ecm ra m\u1ed9t c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n m\u1edbi cho c\u00f4ng ty.<\/p>\n

N\u1ebfu t\u1eadp trung v\u00e0o th\u00e1o g\u1ee1 kh\u00f3 kh\u0103n c\u1ee7a t\u1eadp \u0111o\u00e0n th\u00ec k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t thu \u0111\u01b0\u1ee3c c\u0169ng ch\u1ec9 l\u00e0 \u0111\u01b0a Samsung quay v\u1ec1 tr\u1ea1ng th\u00e1i b\u00ecnh th\u01b0\u1eddng ban \u0111\u1ea7u, ch\u1ee9 kh\u00f4ng th\u1ec3 mong \u0111\u1ee3i \u0111i\u1ec1u g\u00ec xa h\u01a1n n\u1eefa.<\/p>\n

Tuy nhi\u00ean, n\u1ebfu t\u00ecm ra m\u1ed9t c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n m\u1edbi th\u00ec nh\u1eefng th\u00e0nh qu\u1ea3 v\u01b0\u1ee3t b\u1eadc \u0111\u01b0\u1ee3c s\u1ea3n sinh ra h\u1eb3n s\u1ebd n\u1eb1m \u1edf m\u1ed9t tr\u00ecnh \u0111\u1ed9 si\u00eau \u0111\u1eb3ng kh\u00e1c so v\u1edbi vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 kh\u00f4i ph\u1ee5c l\u1ea1i v\u00ed tr\u00ed v\u1ed1n c\u00f3 cho Samsung.<\/p>\n

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Th\u1ebf nh\u01b0ng quy\u1ebft \u0111\u1ecbnh c\u1ee7a Lee Kun Hee v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3 l\u00e0 v\u00f4 c\u00f9ng li\u1ec1u l\u0129nh, b\u1edfi l\u00fac \u0111\u00f3, Samsung ch\u1ec9 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t h\u00e3ng s\u1ea3n xu\u1ea5t h\u00e0ng \u0111i\u1ec7n t\u1eed gi\u00e1 r\u1ebb v\u00e0 b\u00e1n d\u1eabn v\u1ed1n l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u00e0 Nh\u1eadt B\u1ea3n \u0111\u00e3 \u0111i tr\u01b0\u1edbc h\u00e0ng ch\u1ee5c n\u0103m.<\/p>\n

Tuy nhi\u00ean, t\u1eeb nh\u1eefng n\u0103m 1970, Lee Kun Hee \u0111\u00e3 nh\u00ecn th\u1ea5y m\u1ed1t s\u1ed1 \u0111i\u1ec3m m\u1ea1nh v\u00e0 y\u1ebfu t\u1ed1 thu\u1eadn l\u1ee3i gi\u00fap Samsung c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng tr\u00ean m\u1ea3ng b\u00e1n d\u1eabn. Ng\u01b0\u1eddi H\u00e0n Qu\u1ed1c c\u00f3 th\u00f3i quen d\u00f9ng \u0111\u0169a v\u00ec th\u1ebf \u0111\u00f4i b\u00e0n tay c\u1ee7a h\u1ecd r\u1ea5t kh\u00e9o l\u00e9o.<\/p>\n

\u0110\u1ed3ng th\u1eddi, th\u00f3i quen b\u1ecf gi\u00e0y \u0111i ch\u00e2n tr\u1ea7n trong nh\u00e0 \u0111\u00e3 h\u00ecnh th\u00e0nh cho ng\u01b0\u1eddi H\u00e0n Qu\u1ed1c m\u1ed9t n\u1ebfp s\u1ed1ng thanh t\u1ecbnh v\u00e0 s\u1ea1ch s\u1ebd. \u0110i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng c\u00f4ng vi\u1ec7c \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1ec9 m\u1ec9 v\u00e0 kh\u00e9o l\u00e9o v\u1edbi m\u00f4i tr\u01b0\u1eddng s\u1ea3n xu\u1ea5t tuy\u1ec7t \u0111\u1ed1i s\u1ea1ch s\u1ebd.<\/p>\n

Sau khi thuy\u1ebft ph\u1ee5c cha m\u00ecnh c\u0169ng ch\u00ednh l\u00e0 v\u1ecb ch\u1ee7 t\u1ecbch Samsung l\u00fac b\u1ea5y gi\u1edd, n\u0103m 1974, Samsung \u0111\u00e3 mua l\u1ea1i c\u1ed5 ph\u1ea7n c\u1ee7a c\u00f4ng ty b\u00e1n d\u1eabn H\u00e0n Qu\u1ed1c. V\u00e0 \u0111\u1ebfn ng\u00e0y 15\/3\/1983, ch\u1ee7 t\u1ecbch Lee Buyng Chul \u0111\u00e3 ch\u00ednh th\u1ee9c ph\u00e1t bi\u1ec3u v\u1edbi b\u00e1o gi\u1edbi v\u1ec1 s\u1ef1 ki\u1ec7n Samsung gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng b\u00e1n d\u1eabn.<\/p>\n

\u0110\u01b0\u01a1ng nhi\u00ean, l\u1eddi ph\u00e1t bi\u1ec3u c\u1ee7a ch\u1ee7 t\u1ecbch Samsung nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng c\u00e1i c\u01b0\u1eddi ho\u00e0i nghi c\u1ee7a gi\u1edbi t\u00e0i ch\u00ednh trong n\u01b0\u1edbc. Th\u1ebf nh\u01b0ng ch\u01b0a \u0111\u1ea7y m\u1ed9t n\u0103m sau tuy\u00ean b\u1ed1 ch\u00ednh th\u1ee9c gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng b\u00e1n d\u1eabn, Samsung Electronics \u0111\u00e3 tr\u00ecnh l\u00e0ng m\u1ed9t s\u1ea3n ph\u1ea9m g\u00e2y ch\u1ea5n \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t b\u00e1n d\u1eabn to\u00e0n c\u1ea7u.<\/p>\n

\"Ch\u1ee7<\/p>\n

Samsung thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t b\u00e1n d\u1eabn<\/em><\/p>\n

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B\u1ea5t ch\u1ea5p c\u00e1ch bi\u1ec7t k\u1ef9 thu\u1eadt h\u00e0ng ch\u1ee5c n\u0103m, Samsung Electronics, m\u1ed9t h\u00e3ng \u0111i\u1ec7n t\u1eed v\u00f4 danh m\u1edbi ch\u00e2n \u01b0\u1edbt ch\u00e2n r\u00e1o b\u01b0\u1edbc v\u00e0o l\u0129nh v\u1ef1c b\u00e1n d\u1eabn \u0111\u00e3 v\u01b0\u1ee3t m\u1eb7t c\u00e1c \u00f4ng l\u1edbn v\u1ec1 c\u00f4ng ngh\u1ec7 hi\u1ec7n nay \u0111\u1ec3 tr\u1edf th\u00e0nh doanh nghi\u1ec7p th\u1ee9 3 tr\u00ean th\u1ebf gi\u1edbi ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng s\u1ea3n ph\u1ea9m 64K DRAM. Ph\u1ea3i n\u00f3i th\u00eam r\u1eb1ng, t\u1ea1i th\u1eddi \u0111i\u1ec3m b\u1ea5y gi\u1edd, 64K DRAM \u0111\u01b0\u1ee3c v\u00ed l\u00e0 \u201ck\u1ef9 thu\u1eadt trong m\u01a1\u201d v\u00e0 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t trong quy m\u00f4 h\u1ea1n h\u1eb9p b\u1eb1ng c\u00f4ng ngh\u1ec7 \u0111\u1ed9c quy\u1ec1n.<\/p>\n

Th\u1eeba th\u1eafng x\u00f4ng l\u00ean, th\u00e1ng 12\/1983, Samsung \u0111\u1ea7u t\u01b0 nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t b\u00e1n d\u1eabn v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a 2.000 m\u00e1y m\u00f3c v\u00e0 260.000 c\u00f4ng nh\u00e2n. \u0110\u1ebfn c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n c\u0169ng ph\u1ea3i m\u1ea5t \u00edt nh\u1ea5t m\u1ed9t n\u0103m r\u01b0\u1ee1i \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t nh\u00e0 m\u00e1y kh\u00e9p k\u00edn s\u1ea3n xu\u1ea5t b\u00e1n d\u1eabn ho\u00e0n thi\u1ec7n nh\u01b0ng Samsung \u0111\u00e3 l\u00e0m n\u00ean k\u1ef3 t\u00edch \u0111\u00f3 ch\u1ec9 trong v\u00f2ng v\u1ebbn v\u1eb9n s\u00e1u th\u00e1ng.<\/p>\n

C\u00e1c doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 b\u1ecb s\u1ed1c sau s\u1ef1 ki\u1ec7n n\u00e0y, nh\u01b0ng kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, Samsung ti\u1ebfp t\u1ee5c l\u00e0m c\u1ea3 th\u1ebf gi\u1edbi b\u00e0ng ho\u00e0ng khi \u0111\u1ea7u n\u0103m 1990, Samsung Electronics tuy\u00ean b\u1ed1 s\u1ebd \u0111i ti\u00ean phong trong vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o phi\u1ebfn b\u00e1n d\u1eabn 8 inch. \u0110\u00e2y l\u1ea1i l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh li\u1ec1u l\u0129nh n\u1eefa, b\u1edfi v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, th\u1ecb tr\u01b0\u1eddng b\u00e1n d\u1eabn DRAM \u0111ang trong giai \u0111o\u1ea1n \u0111\u00f3ng b\u0103ng. Nh\u1eefng t\u00ean tu\u1ed5i l\u1edbn nh\u01b0 Toshiba, NEC, Hitachi th\u1eadm ch\u00ed c\u00f2n ch\u1ea7n ch\u1eeb ch\u01b0a mu\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o phi\u1ebfn b\u00e1n d\u1eabn 8 inch v\u00e0 t\u1edbi t\u1eadn n\u0103m 1993, k\u00edch th\u01b0\u1edbc chu\u1ea9n c\u1ee7a m\u1ed9t phi\u1ebfn b\u00e1n d\u1eabn v\u1eabn ch\u1ec9 l\u00e0 6 inch.<\/p>\n

Cu\u1ed1i c\u00f9ng, th\u00e1ng 6\/1993, Samsung Electronics l\u00e0 doanh nghi\u1ec7p DRAM \u0111\u1ea7u ti\u00ean ch\u00ednh th\u1ee9c \u0111\u01b0a d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t 8 inch v\u00e0o ho\u1ea1t \u0111\u1ed9ng. Samsung \u0111\u00e3 v\u01b0\u1ee3t qua c\u00e1c c\u00f4ng ty t\u00ean tu\u1ed5i c\u1ee7a Nh\u1eadt \u0111\u1ec3 b\u00e1m s\u00e1t IBM l\u00e0m n\u00ean th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 th\u1ee9 2 c\u1ee7a h\u00e3ng. Lee Kun Hee ch\u00ednh l\u00e0 ng\u01b0\u1eddi \u0111\u00e3 \u0111\u1eb7t n\u1ec1n t\u1ea3ng \u0111\u1ec3 Samsung c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean to\u00e0n th\u1ebf gi\u1edbi trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 phi\u1ebfn b\u00e1n d\u1eabn 8 inch v\u00e0 nh\u1edd \u0111\u00f3 m\u00e0 h\u00e3ng gi\u1eef v\u1eefng \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed s\u1ed1 1 trong l\u0129nh v\u1ef1c b\u00e1n d\u1eabn.<\/p>\n

L\u1ef1a ch\u1ecdn n\u1eafm b\u1eaft v\u00e0 ph\u00e1t tri\u1ec3n theo xu h\u01b0\u1edbng k\u1ef9 thu\u1eadt s\u1ed1<\/h3>\n

Lee Kun Hee t\u1eebng ph\u00e1t bi\u1ec3u: \u201cCh\u00fang ta c\u00f3 th\u1ec3 t\u1ee5t h\u1eadu trong c\u00f4ng ngh\u1ec7 analogue nh\u01b0ng nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i ti\u00ean phong trong c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1\u201d. H\u00e3ng \u0111i\u1ec7n t\u1eed Samsung Electronics c\u00f3 th\u1ec3 gi\u1eef v\u1eefng v\u1ecb tr\u00ed \u0111\u1ed9c quy\u1ec1n tr\u00ean th\u1ecb tr\u01b0\u1eddng TV trong su\u1ed1t nh\u1eefng n\u0103m qua l\u00e0 nh\u1edd c\u00f3 l\u1ef1a ch\u1ecdn s\u00e1ng su\u1ed1t v\u00e0 quy\u1ebft t\u00e2m s\u1eaft \u0111\u00e1 n\u00e0y c\u1ee7a Lee Kun Hee. V\u00e0o th\u1eddi b\u1ea5y gi\u1edd, c\u00e1c c\u00f4ng ty Nh\u1eadt qu\u00e1 h\u00f9ng m\u1ea1nh v\u00e0 kh\u00f4ng ch\u1eeba ra m\u1ed9t ch\u1ed7 n\u00e0o \u0111\u1ec3 Samsung Electronic c\u00f3 th\u1ec3 chen ch\u00e2n v\u00e0o c\u1ea1nh tranh. Th\u1ebf nh\u01b0ng khi th\u1eddi th\u1ebf thay \u0111\u1ed5i, s\u1ef1 chuy\u1ec3n giao gi\u1eefa th\u1eddi \u0111\u1ea1i analogue v\u00e0 th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 (v\u00e0o nh\u1eefng n\u0103m \u0111\u1ea7u th\u1eadp ni\u00ean 2000) b\u1eaft \u0111\u1ea7u, Samsung \u0111\u00e3 nhanh nh\u1ea1y n\u1eafm b\u1eaft th\u1eddi c\u01a1 n\u00e0y \u0111\u1ec3 nghi\u1ec5m nhi\u00ean v\u01b0\u1ee3t qua c\u00e1c t\u00ean tu\u1ed5i c\u1ee7a Nh\u1eadt B\u1ea3n.<\/p>\n

Trong th\u1eddi \u0111\u1ea1i analogue, \u201ckinh nghi\u1ec7m v\u00e0 k\u1ef9 thu\u1eadt\u201d l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea1nh tranh quan tr\u1ecdng nh\u1ea5t. Th\u1ebf nh\u01b0ng, b\u01b0\u1edbc v\u00e0o th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, \u201cc\u1ea3i ti\u1ebfn v\u00e0 t\u1ed1c \u0111\u1ed9\u201d th\u1eadm ch\u00ed c\u00f2n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao h\u01a1n, c\u00f2n \u201ckinh nghi\u1ec7m v\u00e0 k\u1ef9 thu\u1eadt\u201d l\u1ea1i c\u00f3 ng\u00e0y tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 b\u1ea5t l\u1ee3i khi gia nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 m\u1edbi, \u201cdigital\u201d. Khi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f2n \u0111ang m\u1ea3i mi\u1ebft v\u1edbi analogue th\u00ec Samsung Electronics \u0111\u00e3 c\u00f3 th\u1ec3 t\u1ea1o d\u1ef1ng cho m\u00ecnh m\u1ed9t ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc t\u1ea1i th\u1ecb tr\u01b0\u1eddng digital TV d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh v\u00e0 thi\u1ebft k\u1ebf.<\/p>\n

M\u1ed9t trong nh\u1eefng th\u00e0nh c\u00f4ng kh\u00e1c th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Lee Kun Hee l\u00e0 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng h\u1ed9i t\u1ee5 s\u1ed1 (digital convergence). Khi internet \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn v\u00e0 \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i, x\u00e3 h\u1ed9i c\u00f4ng nghi\u1ec7p nhanh ch\u00f3ng chuy\u1ec3n sang x\u00e3 h\u1ed9i th\u00f4ng tin, nh\u01b0ng c\u00e1c c\u00f4ng ty g\u1ea1o c\u1ed9i v\u1eabn ch\u01b0a th\u1ec3 t\u1eeb b\u1ecf c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 analogue, c\u0169ng nh\u01b0 ch\u01b0a tho\u00e1t kh\u1ecfi c\u01a1 c\u1ea5u kinh doanh analogue, th\u00ec Lee Kun Hee \u0111\u00e3 \u0111i tr\u01b0\u1edbc m\u1ed9t b\u01b0\u1edbc, kh\u00f4ng ch\u1ec9 s\u1ea3n xu\u1ea5t ra c\u00e1c s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1 m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng c\u1ea5u tr\u00fac kinh doanh s\u1ed1 hay digital e-company.<\/p>\n

\"Ch\u1ee7<\/p>\n

Samsung b\u01b0\u1edbc v\u00e0o th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, \u201cc\u1ea3i ti\u1ebfn v\u00e0 t\u1ed1c \u0111\u1ed9\u201d<\/em><\/p>\n

Trong th\u1eddi \u0111\u1ea1i c\u00f4ng nghi\u1ec7p h\u00f3a, ch\u1ec9 c\u1ea7n l\u00e0m ra \u0111\u01b0\u1ee3c m\u1ed9t, hai s\u1ea3n ph\u1ea9m t\u1ed1t l\u00e0 c\u00f3 th\u1ec3 y\u00ean t\u00e2m t\u1ed3n t\u1ea1i, nh\u01b0ng b\u01b0\u1edbc sang th\u1eddi \u0111\u1ea1i th\u00f4ng tin tri th\u1ee9c, m\u1ed9t hai s\u1ea3n ph\u1ea9m \u1ea5y kh\u00f4ng nh\u1eefng c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p, dung h\u00f2a m\u00e0 c\u00f2n c\u1ea7n h\u1ed9i t\u1ee5 nh\u1eefng th\u1ee9 kh\u00e1c \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t th\u1ec3 th\u1ed1ng nh\u1ea5t. N\u0103m 2000, t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn r\u00f2ng tr\u00ean doanh thu c\u1ee7a Samsung g\u1ea7n \u0111\u1ea1t t\u1edbi chu\u1ea9n c\u1ee7a c\u00e1c doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi l\u00e0 20%.<\/p>\n

N\u0103m 2002, c\u00f3 th\u1ec3 n\u00f3i m\u1ed9t trong nh\u1eefng l\u00fd do ch\u1ee7 y\u1ebfu gi\u00fap Samsung \u0111\u00e1nh b\u1ea1i Sony c\u1ee7a Nh\u1eadt ch\u00ednh l\u00e0 v\u00ec Samsung \u0111\u00e3 l\u1ef1a ch\u1ecdn n\u1ec1n m\u00f3ng internet, \u0111i tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c v\u00e0 t\u1ea1o n\u00ean m\u1ed9t h\u1ec7 th\u1ed1ng \u201cGlobal e-Process\u201d, c\u00f3 th\u1ec3 t\u1ed5ng h\u1ee3p t\u1ea5t c\u1ea3, t\u0103ng c\u01b0\u1eddng v\u00e0 ph\u00e1t tri\u1ec3n ti\u1ebfn tr\u00ecnh nghi\u1ec7p v\u1ee5 s\u1ed1.<\/p>\n

H\u01a1n ai h\u1ebft, Lee Kun Hee hi\u1ec3u r\u1eb1ng \u0111\u1ec3 chu\u1ea9n b\u1ecb h\u00e0nh trang b\u01b0\u1edbc v\u00e0o th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 to\u00e0n th\u1ec3 t\u1eadp \u0111o\u00e0n ph\u1ea3i v\u01b0\u1ee3t qua nh\u1eefng gi\u1edbi h\u1ea1n v\u1ec1 d\u1ef1 \u00e1n kinh doanh v\u00e0 ph\u1ea1m vi c\u00f4ng ty \u0111\u1ec3 chia s\u1ebb th\u00f4ng tin k\u1ef9 thu\u1eadt, nhanh ch\u00f3ng ph\u00e1t tri\u1ec3n v\u00e0 cho ra \u0111\u1eddi nh\u1eefng s\u1ea3n ph\u1ea9m k\u1ebft tinh t\u1eeb qu\u00e1 tr\u00ecnh hi\u1ec7n th\u1ef1c h\u00f3a dung h\u1ee3p v\u00e0 ph\u1ee9c h\u1ee3p.<\/p>\n

\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, c\u1ea7n t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd thay \u0111\u1ed5i \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 quy tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc \u0111\u00e2y, b\u1eaft \u0111\u1ea7u t\u1eeb k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m cho \u0111\u1ebfn m\u1eabu m\u00e3, thi\u1ebft k\u1ebf, d\u1ee5ng m\u1eabu, s\u1ea3n xu\u1ea5t v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 d\u00e2y chuy\u1ec3n s\u1ea3n xu\u1ea5t.<\/p>\n

Kh\u00f4ng ch\u1ec9 v\u1eady, Samsung c\u00f2n x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng m\u1ed9t m\u1ea1ng l\u01b0\u1edbi \u0111\u00e1p \u1ee9ng ho\u1ea3n h\u1ea3o m\u1ecdi nhu c\u1ea7u c\u00f4ng vi\u1ec7c trong n\u1ed9i b\u1ed9 c\u00f4ng ty mang t\u00ean g\u1ecdi MySINGLE (vi\u1ebft t\u1eaft c\u1ee7a Samsung INtergrated GLobal information systEM).<\/p>\n

Nh\u1edd h\u1ec7 th\u1ed1ng n\u00e0y, m\u1ecdi nh\u00e2n vi\u00ean Samsung d\u00f9 c\u00f3 r\u1eddi v\u0103n ph\u00f2ng v\u1eabn c\u00f3 th\u1ec3 theo d\u00f5i c\u00f4ng vi\u1ec7c tr\u1ef1c ti\u1ebfp, th\u1eddi gian th\u1ef1c \u1edf b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o tr\u00ean th\u1ebf gi\u1edbi. Ch\u00ednh v\u00ec v\u1eady, Samsung \u0111\u00e3 t\u0103ng t\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd c\u00f4ng vi\u1ec7c l\u00ean h\u00e0ng ch\u1ee5c th\u1eadm ch\u00ed l\u00e0 h\u00e0ng tr\u0103m l\u1ea7n so v\u1edbi c\u00e1c c\u00f4ng ty \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 analogue.<\/p>\n

Khi l\u1ef1a ch\u1ecdn k\u1ef9 thu\u1eadt s\u1ed1, Lee Kun Hee \u0111\u1ed3ng th\u1eddi \u0111\u00e3 l\u1ef1a ch\u1ecdn \u0111i theo con \u0111\u01b0\u1eddng \u201c\u0110\u1ed5i m\u1edbi \u0111\u1ed9t ph\u00e1\u201d, n\u1eafm b\u1eaft nh\u1eefng b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh mang t\u00ednh th\u1eddi cu\u1ed9c v\u00e0 t\u1eadn d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u1ea1o n\u00ean c\u01a1 h\u1ed9i m\u1edbi. Nh\u1edd v\u1eady, Lee Kun Hee \u0111\u00e3 b\u1eafn \u0111\u01b0\u1ee3c m\u1ed9t m\u0169i t\u00ean tr\u00fang 2 \u0111\u00edch, v\u1eeba gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 v\u1eeba g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh t\u1ef1u m\u1edbi b\u1eb1ng c\u00e1ch t\u00ecm ra c\u01a1 h\u1ed9i m\u1edbi.<\/p>\n

L\u1ef1a ch\u1ecdn t\u1eadp trung ph\u00e1t tri\u1ec3n c\u00e1c m\u1eabu thi\u1ebft k\u1ebf<\/h3>\n

Trong l\u1eddi ph\u00e1t bi\u1ec3u ch\u00fac m\u1eebng n\u0103m m\u1edbi n\u0103m 1996, Lee Kun Hee \u0111\u00e3 l\u1ef1a ch\u1ecdn n\u0103m 1996 l\u00e0 \u201cN\u0103m c\u00e1ch m\u1ea1ng v\u1ec1 m\u1eabu thi\u1ebft k\u1ebf\u201d v\u00e0 \u0111\u00e2y c\u0169ng ch\u00ednh l\u00e0 n\u0103m khai sinh t\u00f4n ch\u1ec9 kinh doanh \u0111\u1ec1 cao m\u1eabu m\u00e3 c\u1ee7a Samsung.<\/p>\n

Theo \u00f4ng, \u201cthi\u1ebft k\u1ebf kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 t\u1ea1o n\u00ean h\u00ecnh d\u00e1ng hay m\u00e0u s\u1eafc c\u1ee7a s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n l\u00e0 h\u00e0nh vi v\u0103n h\u00f3a b\u1eaft ngu\u1ed3n t\u01b0 vi\u1ec7c nghi\u00ean c\u1ee9u t\u00ednh ti\u1ec7n \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb v\u00e0 chi ph\u1ed1i phong c\u00e1ch sinh ho\u1ea1t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng\u201d.<\/p>\n

Sau l\u1eddi tuy\u00ean b\u1ed1 \u0111\u00f3, Lee Kun Hee \u0111\u00e3 c\u00f3 h\u00e0ng lo\u1ea1t \u0111\u1ed9ng th\u00e1i \u0111\u1ea9y m\u1ea1nh t\u1eadp trung v\u00e0o thi\u1ebft k\u1ebf nh\u01b0 \u0111\u01b0a v\u00e0o gi\u1ea3i th\u01b0\u1edfng thi\u1ebft k\u1ebf trong danh m\u1ee5c c\u00e1c gi\u1ea3i th\u01b0\u1edfng \u201cT\u1ef1 h\u00e0o \u1ea5n t\u01b0\u1ee3ng Samsung\u201d. \u00d4ng c\u0169ng kh\u1eb3ng \u0111\u1ecbnh kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o linh ho\u1ea1t m\u1eabu m\u00e3 s\u1ebd l\u00e0 t\u00e0i s\u1ea3n qu\u00fd b\u00e1u c\u1ee7a doanh nghi\u1ec7p v\u00e0 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i trong kinh doanh. Lee Kun Hee c\u0169ng ch\u00ednh l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1eb1ng sau s\u1ea3n ph\u1ea9m \u201cSGH-T100\u201d, m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i c\u00f3 thi\u1ebft k\u1ebf ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t v\u00e0 t\u1ea1o th\u00e0nh chu\u1ea9n m\u1edbi c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m \u0111i\u1ec7n tho\u1ea1i \u0111\u1eb9p m\u1eaft, thanh l\u1ecbch.<\/p>\n

V\u00e0o th\u1eddi gian \u0111\u00f3, nh\u1eefng chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng lu\u00f4n trung th\u00e0nh v\u1edbi ki\u1ec3u d\u00e1ng vu\u00f4ng th\u00e0nh s\u1eafc c\u1ea1nh, th\u1ebf nh\u01b0ng T100 l\u1ea1i l\u00e0 th\u1ee9 ho\u00e0n to\u00e0n kh\u00e1c. V\u1edbi thi\u1ebft k\u1ebf bo tr\u00f2n m\u1ec1m m\u1ea1i, c\u00f9ng m\u00e0n h\u00ecnh LCD k\u00edch c\u1ee1 l\u1edbn, s\u1ea3n ph\u1ea9m n\u00e0y \u0111em l\u1ea1i c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i c\u1ea3 v\u1ec1 ngo\u1ea1i quan l\u1eabn s\u1eed d\u1ee5ng.<\/p>\n

Nh\u1edd \u0111\u1ed9t ph\u00e1 trong thi\u1ebft k\u1ebf, SHG-T100 \u0111\u00e3 \u0111\u1ea1t m\u1ed1c doanh s\u1ed1 10 tri\u1ec7u chi\u1ebfc v\u00e0 l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean c\u1ee7a Samsung ch\u1ea1m t\u1edbi k\u1ef7 l\u1ee5c n\u00e0y. \u0110\u00e2y c\u0169ng l\u00e0 s\u1ea3n ph\u1ea9m gi\u00fap Samsung l\u1ea7n \u0111\u1ea7u ti\u00ean n\u1eafm trong tay 9,8% th\u1ecb ph\u1ea7n \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng to\u00e0n c\u1ea7u v\u00e0 tr\u1edf th\u00e0nh nh\u00e0 s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i l\u1edbn th\u1ee9 3 th\u1ebf gi\u1edbi.<\/p>\n

N\u0103m 2007, khi iPhone c\u1ee7a Apple xu\u1ea5t hi\u1ec7n, l\u00e0m m\u01b0a l\u00e0m gi\u00f3 v\u00e0 g\u00e2y x\u00e1o tr\u1ed9n to\u00e0n b\u1ed9 hi\u1ec7n trang th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng b\u00ecnh th\u01b0\u1eddng, t\u00e1i c\u1ea3i t\u1ed5 m\u1ed9t \u201ch\u1ec7 sinh th\u00e1i \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh m\u1edbi\u201d v\u00e0 l\u1eadt \u0111\u1ed5 nhi\u1ec1u h\u00e3ng \u0111i\u1ec7n tho\u1ea1i tr\u00ean th\u1ebf gi\u1edbi, Lee Kun Hee \u0111\u00e3 nhanh ch\u00f3ng ch\u00e8o l\u00e1i con thuy\u1ec1n Samsung chuy\u1ec3n m\u00ecnh \u0111\u01b0\u01a1ng \u0111\u1ea7u v\u1edbi nh\u1eefng th\u1eed th\u00e1ch m\u1edbi.<\/p>\n

N\u0103m 2010, Samsung cho ra m\u1eaft chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i Galaxy S. \u0110\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh duy nh\u1ea5t c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i th\u1ee7 ngang s\u1ee9c ngang t\u00e0i v\u1edbi iPhone. N\u1ebfu kh\u00f4ng nh\u1edd s\u1ef1 th\u00edch nghi nhanh ch\u00f3ng, bi\u1ebft \u0111\u00e2u \u0111\u1ea5y, gi\u1edd m\u1ea3ng di \u0111\u1ed9ng c\u1ee7a Samsung \u0111\u00e3 b\u1ecb r\u01a1i v\u00e0o qu\u00ean l\u00e3ng gi\u1ed1ng nh\u01b0 nhi\u1ec1u c\u00e1i t\u00ean kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u01b0 Nokia hay Motorola.<\/p>\n

L\u1ef1a ch\u1ecdn t\u1eadp trung ph\u00e1t tri\u1ec3n c\u00e1c m\u1eabu thi\u1ebft k\u1ebf<\/h3>\n

Thi\u1ebft k\u1ebf l\u00e0 h\u00e0nh vi v\u0103n h\u00f3a \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb v\u00e0 chi ph\u1ed1i phong c\u00e1ch sinh ho\u1ea1t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/p>\n

Th\u00e0nh c\u00f4ng trong thi\u1ebft k\u1ebf kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u b\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m di \u0111\u1ed9ng m\u00e0 c\u00f2n l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m TV. N\u0103m 2005, Lee Kun Hee cho tri\u1ec7u t\u1eadp t\u1ea5t c\u1ea3 gi\u00e1m \u0111\u1ed1c c\u1ee7a t\u1eadp \u0111o\u00e0n t\u1edbi Milano, kinh \u0111\u00f4 th\u1eddi trang v\u00e0 c\u00e1c m\u1eabu thi\u1ebft k\u1ebf, \u0111\u1ec3 m\u1edf cu\u1ed9c h\u1ecdp v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cH\u1ed9i ngh\u1ecb chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft k\u1ebf\u201d.<\/p>\n

\u00d4ng \u0111\u00e1nh gi\u00e1, kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a c\u00e1c m\u1eabu thi\u1ebft k\u1ebf do Samsung s\u00e1ng t\u1ea1o ra ch\u1ec9 l\u00e0 lo\u1ea1i 1,5 v\u00e0 \u0111\u01b0a ra y\u00eau c\u1ea7u ph\u1ea3i th\u1ef1c hi\u1ec7n hi\u1ec7n m\u1ed9t cu\u1ed9c c\u1ea3i c\u00e1ch n\u1eefa \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng ti\u00eau chu\u1ea9n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. Lee Kun Hee ph\u00e1t bi\u1ec3u: \u201cTh\u1eddi gian trung b\u00ecnh \u0111\u1ec3 m\u1ed9t s\u1ea3n ph\u1ea9m l\u1ecdt v\u00e0i m\u1eaft xanh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 0,6 gi\u00e2y, do \u0111\u00f3 n\u1ebfu trong m\u1ed9t t\u00edch t\u1eafc ng\u1eafn ng\u1ee7i \u1ea5y, ch\u00fang ta kh\u00f4ng th\u1ec3 l\u00f4i k\u00e9o \u0111\u01b0\u1ee3c b\u01b0\u1edbc ch\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi th\u1ea5t b\u1ea1i\u201d.<\/p>\n

M\u1ed9t n\u0103m sau tuy\u1ebfn b\u1ed1 c\u00e1ch m\u1ea1ng thi\u1ebft k\u1ebf t\u1ea1i Milano, th\u00e1ng 3\/2006, thi\u1ebft k\u1ebf c\u1ee7a Samsung \u0111\u01b0\u1ee3c n\u00e2ng l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m \u201cTV Bordeux\u201d.<\/p>\n

S\u1ef1 ra \u0111\u1eddi c\u1ee7a chi\u1ebfc TV Bordeux v\u1edbi thi\u1ebft k\u1ebf h\u00ecnh t\u01b0\u1ee3ng h\u00f3a t\u1eeb h\u00ecnh \u1ea3nh m\u1ed9t chi\u1ebfc ly c\u00f2n l\u1ea1i m\u1ed9t ch\u00fat r\u01b0\u1ee3u vang l\u00e1ng \u0111\u00e1y th\u1ef1c s\u1ef1 \u0111\u00e3 l\u00e0m n\u00ean m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng. Tr\u01b0\u1edbc \u0111\u00e2y, TV ch\u1ec9 c\u1ea7n c\u00f3 ch\u1ee9c n\u0103ng truy\u1ec1n t\u1ea3i h\u00ecnh \u1ea3nh, \u00e2m thanh, kh\u00f4ng h\u1ecfng h\u1ecdc g\u00ec th\u00ec \u0111\u00e3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Th\u1ebf nh\u01b0ng s\u1ef1 ra \u0111\u1eddi c\u1ee7a Bordeux \u0111\u00e3 khi\u1ebfn chi\u1ebfc TV l\u1ed9t x\u00e1c tr\u1edf th\u00e0nh m\u1ed9t t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt. \u0110\u00f3 c\u0169ng l\u00e0 ph\u00fat gi\u00e2y l\u1ecbch s\u1eed, sau 34 n\u0103m gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng TV, Samsung Electronic \u0111\u00e3 c\u00f3 th\u1ec3 v\u01b0\u01a1n l\u00ean \u0111\u1ee9ng \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi. Nh\u1eafc t\u1edbi Samsung, ng\u01b0\u1eddi ta li\u00ean t\u01b0\u1edfng \u0111\u1ebfn m\u1ed9t c\u00f4ng ty l\u00e0m ra nh\u1eefng chi\u1ebfc TV \u0111\u1eb9p ch\u1ee9 kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng ty chuy\u00ean s\u1ea3n xu\u1ea5t h\u00e0ng \u0111i\u1ec7n t\u1eed gi\u00e1 r\u1ebb n\u1eefa.<\/p>\n

\u0110\u1ec3 t\u1ea1o n\u00ean k\u1ef3 t\u00edch Samsung kh\u00f4ng ch\u1ec9 c\u00f3 b\u00e1n d\u1eabn, k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 thi\u1ebft k\u1ebf. Trong th\u1eddi k\u1ef3 d\u1eabn d\u1eaft con thuy\u1ec1n Samsung, Lee Kun Hee c\u0169ng \u0111\u01b0a ra m\u1ed9t s\u1ed1 l\u1ef1a ch\u1ecdn mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c. Kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n v\u00e0 n\u1eafm b\u1eaft xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t c\u1ee7a th\u1eddi \u0111\u1ea1i \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 ch\u00ednh kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

\u0110\u00f3 ch\u00ednh l\u00e0 con \u0111\u01b0\u1eddng Ch\u1ee7 t\u1ecbch Samsung d\u1eabn d\u1eaft doanh nghi\u1ec7p c\u1ee7a m\u00ecnh t\u1eeb doanh nghi\u1ec7p nh\u1ecf tr\u1edf th\u00e0nh doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n c\u1ea5p th\u1ebf gi\u1edbi. Ch\u00ednh v\u00ec v\u1eady, n\u1ebfu b\u1ea1n mu\u1ed1n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh ph\u00e1t tri\u1ec3n, \u0111\u1eebng \u00ec \u1ea1ch n\u1eefa, h\u00e3y nhanh ch\u00f3ng thay \u0111\u1ed5i, n\u1eafm b\u1eaft c\u00f2n \u0111\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n di\u1ec7n \u0111\u1ec3 th\u00fac \u0111\u1ea5y v\u00e0 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/p>\n","protected":false},"excerpt":{"rendered":"

Ch\u1ee7 t\u1ecbch Lee Kun Hee \u0111\u00e3 c\u00f3 nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o n\u00ean \u201cK\u1ef3 t\u00edch Samsung\u201d. L\u00e0m th\u1ebf n\u00e0o CEO Lee Kun Hee v\u1ef1c d\u1eady \u0111\u01b0\u1ee3c c\u1ea3 m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111ang trong t\u00ecnh h\u00ecnh kh\u00f3 kh\u0103n, m\u00e2u thu\u1eabn n\u1ed9i b\u1ed9 l\u1ee5c \u0111\u1ee5c v\u00e0 v\u01b0\u01a1n l\u00ean th\u00e0nh \u201cK\u1ef3 t\u00edch Samsung\u201d? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u1ed9t […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,210],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5187"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5187"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5187\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}