{"id":5190,"date":"2023-11-30T05:28:21","date_gmt":"2023-11-30T05:28:21","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5190"},"modified":"2023-11-29T06:48:04","modified_gmt":"2023-11-29T06:48:04","slug":"6-dau-hieu-cho-thay-can-tai-cau-truc-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/6-dau-hieu-cho-thay-can-tai-cau-truc-doanh-nghiep.html","title":{"rendered":"6 D\u1ea5u hi\u1ec7u cho th\u1ea5y c\u1ea7n t\u00e1i c\u1ea5u tr\u00fac doanh nghi\u1ec7p"},"content":{"rendered":"<p class=\"ifp\"><em>T\u00e1i c\u1ea5u tr\u00fac doanh nghi\u1ec7p l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong t\u00ecnh h\u00ecnh kinh t\u1ebf r\u01a1i v\u00e0o giai \u0111o\u1ea1n suy tho\u00e1i nh\u01b0 hi\u1ec7n nay. Nh\u01b0ng, khi n\u00e0o th\u00ec m\u1edbi n\u00ean t\u00e1i c\u1ea5u tr\u00fac doanh nghi\u1ec7p? H\u00e3y c\u00f9ng tham kh\u1ea3o b\u00e0i vi\u1ebft chia s\u1ebb sau \u0111\u00e2y v\u1ec1 c\u00e1c d\u1ea5u hi\u1ec7u cho th\u1ea5y c\u1ea7n khi n\u00e0o CEO c\u1ea7n ph\u1ea3i t\u00e1i c\u1ea5u tr\u00fac doanh nghi\u1ec7p.<\/em><\/p>\n<p>M\u1ed7i n\u0103m, c\u00f3 h\u00e0ng ng\u00e0n doanh nghi\u1ec7p ph\u1ea3i \u0111\u00f3ng c\u1eeda, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi \u0111\u1ea1i d\u1ecbch Covid-19 b\u00f9ng n\u1ed5, t\u00ecnh tr\u1ea1ng n\u00e0y c\u00e0ng tr\u1edf n\u00ean nghi\u00eam tr\u1ecdng. Nhi\u1ec1u doanh nghi\u1ec7p ph\u1ea3i ch\u1ecbu nh\u1eefng b\u00e0i h\u1ecdc \u0111au \u0111\u1edbn v\u00ec ph\u1ea3n \u1ee9ng ch\u1eadm v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh. H\u1ecd kh\u00f4ng bi\u1ebft \u0111\u1ebfn ho\u1eb7c kh\u00f4ng bi\u1ebft khi n\u00e0o n\u00ean\/c\u1ea7n t\u00e1i c\u1ea5u tr\u00fac doanh nghi\u1ec7p.<\/p>\n<h2>T\u00e1i c\u1ea5u tr\u00fac doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/h2>\n<p>T\u00e1i c\u1ea5u tr\u00fac doanh nghi\u1ec7p th\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt quay v\u00f2ng m\u00e0 c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 n\u1ed7 l\u1ef1c kh\u1eafc ph\u1ee5c t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh suy gi\u1ea3m ho\u1eb7c tho\u00e1t kh\u1ecfi nguy c\u01a1 ph\u00e1 s\u1ea3n.<\/p>\n<p>Tuy nhi\u00ean, trong kinh doanh t\u00e1i c\u1ea5u tr\u00fac doanh nghi\u1ec7p mang nhi\u1ec1u \u00fd ngh\u0129a h\u01a1n.<\/p>\n<ul>\n<li>\u0110\u1ed1i v\u1edbi c\u00f4ng ty c\u1ed5 ph\u1ea7n t\u01b0 nh\u00e2n (PE), n\u00f3 c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 t\u00e1i c\u1ea5u tr\u00fac \u201ct\u00e0i ch\u00ednh\u201d. Hay c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 \u201cl\u00e0m s\u1ea1ch\u201d v\u00e0 s\u1eafp x\u1ebfp l\u1ea1i s\u1ed5 s\u00e1ch t\u00e0i ch\u00ednh b\u1eb1ng m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p t\u00e0i ch\u00ednh, cho vay ho\u1eb7c c\u01a1 c\u1ea5u n\u1ee3 nh\u1ea5t \u0111\u1ecbnh.<\/li>\n<li>\u0110\u1ed1i v\u1edbi m\u1ed9t gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh (CEO), \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 vi\u1ec7c c\u1eaft gi\u1ea3m c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ec3 gi\u1ea3m chi ph\u00ed nh\u01b0 chi ph\u00ed b\u00e1n h\u00e0ng, chi ph\u00ed chung hay chi ph\u00ed h\u00e0nh ch\u00ednh.<\/li>\n<li>Ngo\u00e0i nh\u1eefng \u00fd ngh\u0129a ti\u00eau c\u1ef1c nh\u01b0 v\u1eady, t\u00e1i c\u1ea5u tr\u00fac doanh nghi\u1ec7p c\u00f2n \u0111\u1ea1i di\u1ec7n cho m\u1ed9t c\u00e1ch th\u1ee9c \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh \u2013 m\u1ed9t \u00fd ngh\u0129a t\u00edch c\u1ef1c.<\/li>\n<li>T\u00e1i c\u1ea5u tr\u00fac gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra t\u1ea7m nh\u00ecn, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u201ck\u1ecbch b\u1ea3n\u201d \u0111\u1ec3 gi\u1ea3m thi\u1ec3u chi ph\u00ed v\u00e0 lo\u1ea1i b\u1ecf l\u00e3ng ph\u00ed trong quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng v\u00e0 thi\u1ebft k\u1ebf m\u1ed9t m\u00f4 h\u00ecnh kinh doanh m\u1edbi m\u1ea1nh m\u1ebd h\u01a1n. Hay c\u00f3 th\u1ec3 n\u00f3i l\u00e0 thay \u0111\u1ed5i c\u1ea5u tr\u00fac chi ph\u00ed \u0111\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb cao nh\u1ea5t v\u1edbi chi ph\u00ed th\u1ea5p nh\u1ea5t!<\/li>\n<li>T\u00e1i c\u1ea5u tr\u00fac doanh nghi\u1ec7p c\u0169ng t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p t\u1eadp trung \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n ph\u00e2n b\u1ed5 v\u1ed1n cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng, d\u1eabn \u0111\u1ebfn t\u0103ng t\u1ef7 su\u1ea5t sinh l\u1eddi v\u00e0 l\u1ee3i nhu\u1eadn.<\/li>\n<li>T\u00e1i c\u1ea5u tr\u00fac c\u0169ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p kh\u00e1m ph\u00e1 t\u00ednh hi\u1ec7u qu\u1ea3 v\u00e0 cho ph\u00e9p t\u1eadn d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c \u2013 t\u1eeb s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn \u0111\u1ed9i ng\u0169 \u2013 \u0111\u1ec3 c\u00f3 th\u1ec3 r\u1ed9ng quy m\u00f4 v\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi ch\u01a1i th\u1ed1ng tr\u1ecb.<\/li>\n<\/ul>\n<p>C\u00f3 th\u1ec3 n\u00f3i, khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, t\u00e1i c\u1ea5u tr\u00fac doanh nghi\u1ec7p ch\u00ednh l\u00e0 chuy\u1ec3n \u0111\u1ed5i. N\u00f3 cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn \u0111\u00fang v\u1ec1 t\u00ecnh h\u00ecnh doanh nghi\u1ec7p, c\u1ea3i thi\u1ec7n quy tr\u00ecnh kinh doanh, ph\u00e2n b\u1ed5 c\u00e1c ngu\u1ed3n l\u1ef1c ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng, v\u00e0 t\u1ea1o ra c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u00e1ng k\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai.<\/p>\n<h2>Nh\u1eefng d\u1ea5u hi\u1ec7u cho th\u1ea5y doanh nghi\u1ec7p c\u1ea7n t\u00e1i c\u1ea5u tr\u00fac<\/h2>\n<p>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh xem c\u00f3 c\u1ea7n t\u00e1i c\u1ea5u tr\u00fac hay kh\u00f4ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 xem x\u00e9t c\u00e1c d\u1ea5u hi\u1ec7u sau \u0111\u00e2y.<\/p>\n<p>Nh\u1eefng d\u1ea5u hi\u1ec7u n\u00e0y n\u00ean \u0111\u01b0\u1ee3c xem x\u00e9t d\u1ef1a tr\u00ean t\u1ed5ng th\u1ec3 \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n nh\u1ea5t.<\/p>\n<div class=\"nR6292TL\">\n<div class=\"tve-leads-shortcode tve-tl-anim tl-anim-instant tve-leads-track-shortcode_2296 tve-leads-triggered\">\n<div id=\"tve_tcb2_fading-image-2-step_m1\" class=\"tl-style\">\n<div class=\"tve-leads-conversion-object\">\n<div class=\"tve_flt\">\n<div id=\"tve_editor\" class=\"tve_shortcode_editor\">\n<div class=\"thrv-leads-form-box tve_no_drag tve_no_icons thrv_wrapper tve_editor_main_content thrv-leads-in-content tve_empty_dropzone\">\n<div class=\"thrv_wrapper thrv-page-section\">\n<div class=\"tve-page-section-in tve_empty_dropzone\">\n<div class=\"thrv_wrapper tve_image_caption on_hover\"><\/div>\n<div class=\"thrv_wrapper tve_image_caption\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3>Doanh thu gi\u1ea3m \/T\u0103ng tr\u01b0\u1edfng ch\u1eadm<\/h3>\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n m\u1edf r\u1ed9ng kinh doanh nh\u01b0ng kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng, th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u cho th\u1ea5y doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u1ea7n t\u00e1i c\u1ea5u tr\u00fac. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111ang duy tr\u00ec th\u1ecb ph\u1ea7n kha kh\u00e1 v\u00e0 h\u01b0\u1edfng m\u1ee9c l\u1ee3i nhu\u1eadn kh\u00e1, nh\u01b0ng d\u01b0\u1eddng nh\u01b0 kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 theo c\u00e1ch b\u1ea1n mu\u1ed1n.<\/p>\n<p>S\u1ed1 li\u1ec7u t\u00e0i ch\u00ednh k\u00e9m c\u0169ng l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u c\u1ea3nh b\u00e1o r\u00f5 r\u00e0ng doanh nghi\u1ec7p c\u1ea7n t\u00e1i c\u1ea5u tr\u00fac. Doanh thu gi\u1ea3m c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng ch\u1ee9ng t\u1ecf doanh nghi\u1ec7p kh\u00f4ng c\u00f2n c\u00f3 c\u1ea5u tr\u00fac l\u1ee3i nhu\u1eadn. Doanh thu gi\u1ea3m \u0111\u1ed9t ng\u1ed9t c\u00f3 th\u1ec3 g\u00e2y ra nguy c\u01a1 m\u1ea5t kh\u1ea3 n\u0103ng thanh to\u00e1n: kh\u00f4ng th\u1ec3 thanh to\u00e1n n\u1ee3, thu\u1ebf v\u00e0 th\u1eadm ch\u00ed l\u00e0 ti\u1ec1n l\u01b0\u01a1ng c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n<p>Gi\u1ea3m c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 m\u1ed9t bi\u1ec3u hi\u1ec7n c\u1ee7a vi\u1ec7c doanh thu b\u1ecb s\u1ee5t gi\u1ea3m. Cho d\u00f9 c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng \u0111ang thu h\u1eb9p, mua \u00edt h\u01a1n hay t\u00ecm ki\u1ebfm m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1c, c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng gi\u1ea3m c\u00f3 ngh\u0129a l\u00e0 c\u1ea7n t\u00e1i c\u1ea5u tr\u00fac doanh nghi\u1ec7p.<\/p>\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea7n t\u00ecm c\u00e1ch gi\u1ea3m chi ph\u00ed s\u1ea3n xu\u1ea5t, gi\u1edbi thi\u1ec7u c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi, ho\u1eb7c kh\u00e1m ph\u00e1 c\u00e1c m\u00f4 h\u00ecnh doanh thu kh\u00e1c cho c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u1ea5p ph\u00e9p ho\u1eb7c \u0111\u0103ng k\u00fd.<\/p>\n<p>\u0110\u00e1nh gi\u00e1 v\u1ec1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh nguy\u00ean nh\u00e2n v\u00e0 \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u hi\u1ec7u c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c c\u1ee7a doanh nghi\u1ec7p c\u1ea7n thay \u0111\u1ed5i. Trong t\u00ecnh hu\u1ed1ng n\u00e0y, doanh nghi\u1ec7p n\u00ean th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i c\u1ea7n thi\u1ebft \u0111\u1ec3 d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n<h3>C\u1ea5u tr\u00fac c\u00f4ng ty c\u1ed3ng k\u1ec1nh<\/h3>\n<p>Kh\u00f4ng ph\u1ea3i kh\u00f4ng c\u00f3 l\u00fd do m\u00e0 vi\u1ec7c t\u1ed5 ch\u1ee9c c\u01a1 c\u1ea5u doanh nghi\u1ec7p lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u v\u00e0 tr\u01b0\u1edbc nh\u1ea5t. C\u1ea5u tr\u00fac nh\u00e2n s\u1ef1 l\u00e0 c\u1ed1t l\u00f5i cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. C\u1ea5u tr\u00fac nh\u00e2n s\u1ef1 r\u1eddi r\u1ea1c, ch\u1ed3ng ch\u00e9o s\u1ebd d\u1eabn \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng k\u00e9m hi\u1ec7u qu\u1ea3.<\/p>\n<p>Ng\u01b0\u1eddi qu\u1ea3n l\u00fd k\u00e9m ra quy\u1ebft \u0111\u1ecbnh v\u00e0 giao ti\u1ebfp n\u1ed9i b\u1ed9 kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u1edbi nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng ch\u1eadm tr\u1ec5 ho\u1eb7c th\u1ea5t b\u1ea1i trong vi\u1ec7c th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 c\u1ee7a nh\u00e2n vi\u00ean. Qu\u00e1 nhi\u1ec1u nh\u00e2n s\u1ef1 cho m\u1ed9t v\u1ecb tr\u00ed, nhi\u1ec7m v\u1ee5 s\u1ebd t\u1ea1o th\u00e0nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c.<\/p>\n<div class=\"C1F39F33\">\n<div class=\"tve-leads-shortcode tve-tl-anim tl-anim-instant tve-leads-track-shortcode_1154 tve-leads-triggered\">\n<div id=\"tve_tcb2_fading-image-2-step-with-lightbox_m1\" class=\"tl-style\">\n<div class=\"tve-leads-conversion-object\">\n<div class=\"tve_flt\">\n<div id=\"tve_editor\" class=\"tve_shortcode_editor\">\n<div class=\"thrv-leads-form-box tve_no_drag tve_no_icons thrv_wrapper tve_editor_main_content thrv-leads-in-content tve_empty_dropzone\">\n<div class=\"thrv_wrapper thrv-page-section\">\n<div class=\"tve-page-section-in tve_empty_dropzone\">\n<div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box\">\n<div class=\"tve-cb tve_empty_dropzone\">\n<div class=\"thrv_wrapper tve_image_caption on_hover\"><\/div>\n<div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box\">\n<div class=\"tve-cb tve_empty_dropzone\">\n<div class=\"thrv_wrapper tve_image_caption\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Nh\u00e2n s\u1ef1 kh\u00f4ng ph\u00f9 h\u1ee3p c\u0169ng l\u00e0 m\u1ed9t m\u1ed1i nguy h\u1ea1i. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn ra c\u00f3 m\u1ed9t nhu c\u1ea7u thay \u0111\u1ed5i, nh\u01b0ng ng\u01b0\u1eddi qu\u1ea3n l\u00fd \/ nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n thi\u1ebfu s\u00e1ng ki\u1ebfn \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i quy m\u00f4 l\u1edbn m\u00e0 b\u1ea1n c\u1ea7n.<\/p>\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1eb1ng c\u00e1ch t\u00e1i c\u1ea5u tr\u00fac. Nh\u1eefng r\u00e0o c\u1ea3n t\u1eeb c\u1ea5u tr\u00fac kh\u00f4ng h\u1ee3p l\u00fd \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e1 b\u1ecf b\u1eb1ng quy tr\u00ecnh t\u00e1i c\u1ea5u tr\u00fac v\u00e0 cho ph\u00e9p doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1.<\/p>\n<h3>Chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng l\u1edbn<\/h3>\n<p>Chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 h\u00e0ng \u0111\u1ea7u cho th\u1ea5y doanh nghi\u1ec7p \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 hay kh\u00f4ng. N\u1ebfu doanh nghi\u1ec7p chi ti\u00eau nhi\u1ec1u h\u01a1n s\u1ed1 ti\u1ec1n ki\u1ebfm \u0111\u01b0\u1ee3c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecb h\u1ea1n ch\u1ebf v\u1ec1 d\u00f2ng ti\u1ec1n v\u00e0 kh\u00f4ng c\u00f3 l\u00e3i. T\u1eeb \u0111\u00f3, ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 th\u1eddi gian tr\u01b0\u1edbc khi doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 tr\u1ea3 ti\u1ec1n cho nh\u00e0 cung c\u1ea5p, ch\u1ee7 n\u1ee3 v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c kh\u00e1c.<\/p>\n<p>Chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng b\u1ed9i chi c\u00f3 th\u1ec3 l\u00e0 h\u1ec7 c\u1ee7a c\u1ea5u tr\u00fac kh\u00f4ng h\u1ee3p l\u00fd. Doanh nghi\u1ec7p ch\u1ecbu th\u1ea5t tho\u00e1t v\u00ec nh\u1eefng chi ph\u00ed kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3, ho\u1eb7c th\u1eadm ch\u00ed ph\u1ea3i b\u00f9 th\u00eam v\u00e0o nh\u1eefng l\u1ed7 h\u1ed5ng trong c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<p>Ho\u1ea1t \u0111\u1ed9ng v\u1eadn h\u00e0nh kh\u00f4ng t\u1ed1i \u01b0u c\u0169ng g\u00e2y n\u00ean hao ph\u00ed cho doanh nghi\u1ec7p. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u1ea3i chi th\u00eam nhi\u1ec1u v\u00e0o chi ph\u00ed mua h\u00e0ng, l\u01b0u kho, b\u00e1n h\u00e0ng,\u2026 T\u1eeb \u0111\u00f3 d\u1eabn \u0111\u1ebfn chi ph\u00ed t\u0103ng cao, v\u00e0 k\u00e9o theo l\u1ee3i nhu\u1eadn s\u1ebd b\u1ecb s\u1ee5t gi\u1ea3m. L\u00fac n\u00e0y, t\u00e1i c\u1ea5u tr\u00fac doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c chi ph\u00ed kh\u00f4ng c\u1ea7n thi\u1ebft, c\u1eaft gi\u1ea3m chi ph\u00ed qu\u00e1 m\u1ee9c v\u00e0 \u0111\u01b0a doanh nghi\u1ec7p tr\u1edf l\u1ea1i tr\u1ea1ng th\u00e1i sinh l\u1eddi.<\/p>\n<h3>Thi\u1ebfu h\u1ee5t d\u00f2ng ti\u1ec1n<\/h3>\n<p>D\u00f2ng ti\u1ec1n ch\u00ednh l\u00e0 \u201cd\u00f2ng m\u00e1u\u201d c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu t\u00ecnh tr\u1ea1ng thi\u1ebfu h\u1ee5t d\u00f2ng ti\u1ec1n l\u00e0 chuy\u1ec7n th\u01b0\u1eddng xuy\u00ean x\u1ea3y ra trong ho\u1ea1t \u0111\u1ed9ng kinh doanh, th\u00ec \u0111\u00f3 ch\u00ednh l\u00e0 d\u1ea5u hi\u1ec7u \u0111\u1ec3 xem x\u00e9t t\u00e1i c\u1ea5u tr\u00fac.<\/p>\n<p>Thi\u1ebfu h\u1ee5t d\u00f2ng ti\u1ec1n c\u00f3 th\u1ec3 l\u00e0 do ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0 kh\u00f4ng hi\u1ec7u qu\u1ea3. \u0110\u1ea7u t\u01b0 d\u00e0n tr\u1ea3i ho\u1eb7c \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ea3ng kh\u00f4ng thu\u1ed9c l\u0129nh v\u1ef1c kinh doanh c\u1ed1t l\u00f5i c\u00f3 th\u1ec3 g\u00e2y n\u00ean t\u00ecnh tr\u1ea1ng d\u00f2ng ti\u1ec1n b\u1ecb \u1ee9 \u0111\u1ecdng, kh\u00f3 lu\u00e2n chuy\u1ec3n. C\u00e1c d\u1ef1 \u00e1n n\u00e0y l\u1ea1i r\u1ea5t kh\u00f3 tho\u00e1i v\u1ed1n trong b\u1ed1i c\u1ea3nh kinh t\u1ebf suy tho\u00e1i. V\u00e0 c\u00e0ng kh\u00f3 h\u01a1n n\u1ebfu doanh nghi\u1ec7p thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c r\u00fat v\u1ed1n \u0111\u1ea7u t\u01b0 r\u00f5 r\u00e0ng.<\/p>\n<p>Doanh thu\/l\u1ee3i nhu\u1eadn gi\u1ea3m khi\u1ebfn \u0111\u1ea7u v\u00e0o c\u1ee7a d\u00f2ng ti\u1ec1n b\u1ecb thi\u1ebfu h\u1ee5t. Doanh s\u1ed1 c\u00f3 th\u1ec3 t\u0103ng l\u00ean, nh\u01b0ng doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u00f4ng thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn ho\u1eb7c c\u00f3 v\u1ed1n l\u01b0u \u0111\u1ed9ng k\u00e9m.<\/p>\n<p>Ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t l\u00fd do khi\u1ebfn doanh nghi\u1ec7p thi\u1ebfu ti\u1ec1n m\u1eb7t. Doanh nghi\u1ec7p kh\u00f4ng c\u00f3 ho\u1ea1ch \u0111\u1ecbnh hay chi\u1ebfn l\u01b0\u1ee3c trong ho\u1ea1t \u0111\u1ed9ng khi\u1ebfn t\u00e0i ch\u00ednh b\u1ecb hao h\u1ee5t, v\u00f2ng quay ti\u1ec1n hay chu k\u1ef3 ti\u1ec1n m\u1eb7t b\u1ecb gi\u00e1n \u0111o\u1ea1n.<\/p>\n<p>D\u00f2ng ti\u1ec1n k\u00e9m c\u00f3 th\u1ec3 \u0111e d\u1ecda kh\u1ea3 n\u0103ng thanh to\u00e1n, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn x\u1ebfp h\u1ea1ng t\u00edn d\u1ee5ng v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p, l\u00e0m t\u1ed5n h\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 k\u00e9o ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p xu\u1ed1ng.<\/p>\n<p>T\u00e1i c\u1ea5u tr\u00fac gi\u00fap doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y d\u00f2ng ti\u1ec1n v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c khu v\u1ef1c ho\u1ea1t \u0111\u1ed9ng k\u00e9m hi\u1ec7u qu\u1ea3, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c quy tr\u00ecnh v\u00e0 t\u1ed1i \u0111a h\u00f3a l\u01b0\u1ee3ng ti\u1ec1n m\u1eb7t c\u00f3 s\u1eb5n cho m\u1ee5c \u0111\u00edch \u0111\u1ea7u t\u01b0.<\/p>\n<h3>Thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/h3>\n<p>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00f4 c\u00f9ng quan tr\u1ecdng, v\u00e0 kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng \u00fd th\u1ee9c \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y. Nhi\u1ec1u doanh nghi\u1ec7p kh\u00f4ng h\u1ec1 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh r\u00f5 r\u00e0ng. Trong m\u00f4i tr\u01b0\u1eddng kinh doanh thu\u1eadn l\u1ee3i, doanh nghi\u1ec7p v\u1eabn c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3.<\/p>\n<p>Nh\u01b0ng khi c\u00f3 s\u1ef1 thay \u0111\u1ed5i, t\u00e1c \u0111\u1ed9ng t\u1eeb m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf x\u00e3 h\u1ed9i, ho\u1eb7c ch\u1ec9 c\u1ea7n sau m\u1ed9t th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng, vi\u1ec7c thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c s\u1ebd b\u1ed9c l\u1ed9 r\u00f5 nh\u1eefng h\u1ea1n ch\u1ebf.<\/p>\n<p>Thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p s\u1ebd kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c l\u0129nh v\u1ef1c kinh doanh ch\u1ee7 l\u1ef1c, kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u01b0\u1eddng l\u1ed1i r\u00f5 r\u00e0ng. To\u00e0n b\u1ed9 doanh nghi\u1ec7p t\u1eeb Ban l\u00e3nh \u0111\u1ea1o \u0111\u1ebfn nh\u00e2n vi\u00ean ch\u01b0a thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn m\u1ee5c ti\u00eau, l\u00e0 ti\u1ec1n \u0111\u1ec1 cho vi\u1ec7c s\u1ee5t gi\u1ea3m hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n<p>Thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c khi\u1ebfn doanh nghi\u1ec7p kh\u00f4ng nh\u1eadn ra c\u0169ng nh\u01b0 kh\u00f4ng ph\u1ea3n \u1ee9ng k\u1ecbp v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Kh\u00f4ng ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p s\u1edbm mu\u1ed9n c\u0169ng b\u1ecb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00e8 b\u1eb9p, ho\u1eb7c b\u1ecb kh\u00e1ch h\u00e0ng t\u1eeb b\u1ecf.<\/p>\n<p>T\u00e1i c\u1ea5u tr\u00fac doanh nghi\u1ec7p l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 suy ngh\u0129 l\u1ea1i m\u1ecdi th\u1ee9, t\u1eeb m\u00f4 h\u00ecnh kinh doanh \u0111\u1ebfn c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u01b0\u1ee3t l\u00ean thay v\u00ec t\u1ee5t h\u1eadu. C\u00f3 chi\u1ebfn l\u01b0\u1ee3c ch\u01b0a h\u1eb3n s\u1ebd kh\u00f4ng x\u1ea3y ra v\u1ea5n \u0111\u1ec1, nh\u01b0ng thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u00ean ngh\u0129 \u0111\u1ebfn ph\u01b0\u01a1ng \u00e1n t\u00e1i c\u1ea5u tr\u00fac.<\/p>\n<h3>\u0110i\u1ec1u ki\u1ec7n b\u1ea5t kh\u1ea3 kh\u00e1ng<\/h3>\n<p>Ph\u1ea7n tr\u00ean \u0111\u00e3 ph\u00e2n t\u00edch nh\u1eefng d\u1ea5u hi\u1ec7u cho th\u1ea5y doanh nghi\u1ec7p c\u1ea7n t\u00e1i c\u1ea5u tr\u00fac. Nh\u01b0ng nh\u1eefng d\u1ea5u hi\u1ec7u n\u00e0y c\u00f3 th\u1ec3 xem x\u00e9t \u0111\u01b0\u1ee3c trong \u0111i\u1ec1u ki\u1ec7n kinh doanh b\u00ecnh th\u01b0\u1eddng.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3 c\u00f2n c\u00f3 nh\u1eefng t\u00ecnh hu\u1ed1ng b\u1ea5t ng\u1edd kh\u00e1ch quan x\u1ea3y ra nh\u01b0 chi\u1ebfn tranh, d\u1ecbch b\u1ec7nh, m\u00f4i tr\u01b0\u1eddng ph\u00e1p l\u00fd,\u2026. Nh\u1eefng \u0111i\u1ec1u ki\u1ec7n kh\u00e1ch quan n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p c\u1ea7n ph\u1ea3n \u1ee9ng nhanh \u0111\u1ec3 ti\u1ebfn h\u00e0nh t\u00e1i c\u1ea5u tr\u00fac doanh nghi\u1ec7p s\u1edbm h\u01a1n.<\/p>\n<p>M\u1ed7i n\u0103m, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u quy \u0111\u1ecbnh thay \u0111\u1ed5i c\u00e1ch th\u1ebf gi\u1edbi kinh doanh v\u1eadn h\u00e0nh. N\u1ebfu doanh nghi\u1ec7p \u0111ang \u1edf trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00f3 quy \u0111\u1ecbnh m\u1edbi, th\u00ec \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec1u s\u1ebd khi\u1ebfn doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m \u0111\u1ebfn t\u00e1i c\u1ea5u tr\u00fac s\u1edbm h\u01a1n, nhanh h\u01a1n \u0111\u1ec3 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh v\u1ec1 kinh doanh, v\u1eadn h\u00e0nh, \u0111\u1ea7u t\u01b0 cho ph\u00f9 h\u1ee3p.<\/p>\n<p>Hay nh\u01b0 hi\u1ec7n t\u1ea1i, v\u1edbi s\u1ef1 \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng c\u1ee7a \u0110\u1ea1i d\u1ecbch COVID-19 \u0111\u1ebfn n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam n\u00f3i ri\u00eang v\u00e0 to\u00e0n c\u1ea7u n\u00f3i chung, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 ng\u1ed3i y\u00ean ch\u1edd ch\u1ebft. Trong r\u1ee7i ro lu\u00f4n ti\u1ec1m \u1ea9n nh\u1eefng c\u01a1 h\u1ed9i. Doanh nghi\u1ec7p c\u1ea7n suy ngh\u0129 \u0111\u1ebfn vi\u1ec7c t\u00e1i c\u1ea5u tr\u00fac \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro, v\u00e0 th\u1eadm ch\u00ed n\u1eafm b\u1eaft c\u01a1 h\u1ed9i trong th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n n\u00e0y.<\/p>\n<p>M\u1ed9t v\u00ed d\u1ee5 d\u1ec5 th\u1ea5y l\u00e0 r\u1ea5t nhi\u1ec1u nh\u00e0 h\u00e0ng chuy\u1ec3n t\u1eeb h\u00ecnh th\u1ee9c kinh doanh truy\u1ec1n th\u1ed1ng sang b\u00e1n \u0111\u1ed3 \u0103n online. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y c\u1ea7n k\u1ebf ho\u1ea1ch t\u00e1i c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng, n\u1ebfu kh\u00f4ng s\u1ebd kh\u00f4ng th\u1ec3 c\u00f3 s\u1ef1 \u0103n nh\u1ecbp gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn v\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c. D\u00f2ng t\u00e0i ch\u00ednh v\u00e0 m\u00f4 h\u00ecnh doanh thu c\u0169ng kh\u00f3 l\u00f2ng hi\u1ec7u qu\u1ea3 n\u1ebfu ch\u1ec9 chuy\u1ec3n \u0111\u1ed5i m\u1eb7t ngo\u00e0i m\u00e0 kh\u00f4ng ti\u1ebfn h\u00e0nh t\u00e1i c\u1ea5u tr\u00fac t\u1eeb s\u00e2u b\u00ean trong.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00e1i c\u1ea5u tr\u00fac doanh nghi\u1ec7p l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong t\u00ecnh h\u00ecnh kinh t\u1ebf r\u01a1i v\u00e0o giai \u0111o\u1ea1n suy tho\u00e1i nh\u01b0 hi\u1ec7n nay. Nh\u01b0ng, khi n\u00e0o th\u00ec m\u1edbi n\u00ean t\u00e1i c\u1ea5u tr\u00fac doanh nghi\u1ec7p? H\u00e3y c\u00f9ng tham kh\u1ea3o b\u00e0i vi\u1ebft chia s\u1ebb sau \u0111\u00e2y v\u1ec1 c\u00e1c d\u1ea5u hi\u1ec7u cho th\u1ea5y c\u1ea7n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218,210],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5190"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5190"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5190\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}